^The Lubbock Morn in? The LubbockC Morning Avalanche »harei with' Mr. Lindiey tke faith he J>ai ex. pressed in jiving1 Lubbock the "firvett Theatre in the Weit." .; Avalanche Congratulates J. /•D. Lindiey on the conitruc,;tioK of tne Palnc'o Theatre,

VOL. III. NO. 40.



"In choosing n feature for the a Harlem flat finds Amy, though opening* <5f the new Palace we took happy, quite ready for a dance given special.interest In, that by her half sister. At the dance, would best measure tip-to the expec- Harlan has to b,, a wall flower. tations of our .friends in . Lubbock, Ricardo Cortes, playing Tony Chanarid feel that "Feet of Clay" fills ning-, a wealthy rival, dances with the bill In every respect," manager Kerry's wife, At the encore, HarClifford C, Lind.«ey of the New P*i. lan unable to endure it longer, takes ace told the Avalanche. idcvelops that his .(cot has now been "Feet of Clay" will to preceded the floor, dances and collapses. by an atmospheric prolougue; a mote so injured that death may corac •lejtafjed: account~.; of "which is given he uses it within a year. It is now elsewhere !h this picture, bv Mr. up to Amy Loring to support her by Mr. Mitchell, formerly of Dallas, husband, Theodore Koslqff, playbut \ now.a permanent employe ing'Bendick, a modiste, employs her »hr.,,f «.. Palace. . theatre. _5ir.l as n model in his establishment. MitcbcH Has spent much,, making then, back and forth, we prepk'raUons for the presentation of play of two dramatic forces. see tlie Harlan the'prologue, and it wilt be enjoyed helpless, knowing his wife needs recand-impressive faturc of the formil reation, has a dagger driven into his opening ^program. •• • heart as Channing appears with his .'-. The feature is one .of the "famous invitations. Amy on her part, comes forty" of- the 1$25 Paramount sea- home at lunch time to .find Berth'n son; Lanselt deluging the Invalid with ."Feet. _.,\ Clay," adapted from the the things thnt money can buy and . . , ' .roagailne' serial by Marga- in the background is the husband. cltn futtle, featuring Rod La RocThe young couple come to an abdue, Vtra Ucyno]ds, . Victor Varconi solute impnsse. Disaster impends. llicardb Corte£, Julio. Faye, . Theo- And then in h manner novel, dratnat dore Kosloff and Robert Edcson is ic, Do Mtlle cuts the .knot nnd brings sin ab'sbfbingV; story opening with a the story' to a striking end through yatching parly and ; boach carnival th6 .introduction of. a one-act at .GalaUna pictured by daring race by Beiilah Marie Dix called twciity.beatitifu! last speedboats and th ( , Border." . .. • brotfirht to a.-period by.tfcp rnaiming "Feet of Clay" is Cecil De Mtlie's of :'R<Kl La iloeque,-f jghtihg with a best production to date. ah'ar'k to project Vcra' Reynolds,
•"f ----.- — — » - - j *. ~ *•*»**** *j v/A A-*«41l*ilj »Jia-?fc/i»»j>J, J.:ilrUlJWtt; iXUSJU J I . Ijllt V —

The formal opening program of the new Palace Theatre will begin Monday evening at 8:30 o'clock, and at least twelve hundred will attend, as that is the seating capacity of the new theatre and doubtless the house will be filled'to capacity with many turned away during the course of the evening. Only one program will be conducted Monday, Manager Cliff C. Lindsey has stated. .. .Senator W. JL Bledsoe, who for tht» past sixteen years has known J. D. Lindsoy,. owner of th'e new Palace, and who understands the progre.ssiveness back of the building of the new playhouse, will deliver the dedication address. Few men enjoy

Their fhiancial niJowiince cut off • *L *- in China, ninny Chjiiese the United States whb \ the Boxer ..._ —, them thVough c_.. ro . iB£ --•{Ver'a. lidber'i}^ Ijcr.tha's half nrc how seeking1 pa'rt-tiine.. craplbj*«u«»v~^w^t^,£jj {,, QoctQf ten mcp.t so they cirt gtayVfri zchpol•-Still,: •, f^r~»"i4^ *•-"•"; T-,£ (MTftTmt'Cvf '.\~<£~. -."^i" _•••' • > • ••• Affects •'»Tv«M**-:v--^ATti'"'- ''•^\*V***<i5»:X'^fctE " (piffiZ^ES&vM&i rt-?/v»Vf« about^^^^hiiiis -. **". ^L^-'jri-' 1£*2S?> i?,. played fay Julia ry- interested in ; Kefthc Ifiltcr
• -. *r . - - • • • ' •. ' . • • '

the popularity that is enjoyed in mospheric prologue, more comnirnt West Texas by Senator Bledsoe, and on which is made elsewhere, in. this his appearance on the program at section. The performance will deal the formal opening is indeed ap- with the high lights iu the feature propriate, and he will doubtless re- picture/'Feet of Clay" , and just ::s late many incidents connected with the last act is given the -feature picthe Hfe of owner Lindsey since his ture will be thrown on the si/TCen. early acquaintance with him. "Feet of Clay" is -RivainQunfc's A Palace comedy will be' shown newest picture, and in^df.feting1 it following Senator Rlcdsoe's address, 'as the initial feature at'tKfe'new Palin which the policies of the new ace ?.Ianager Lindsey is .exhibiting theatre will be depicted. . This too an exampie'of the high type of enwill be an enjoyed and interesting tertainment that.\yiJl be given at 'he feature of the big program. A solo with Mrs. Joe Flaig, well Palace Theatre•''••tnng the : coming J. D. Lindsey, owner of the. new Palace Theater '°".v-1 • , known local artist, at the console, months and £* • to al ,rthe showin^ i^ opened Monday evening, has been directly "ideritifled -/: will be enjoyed. At the V<uSrch - VItK t h e ; ^ O V y t l ^ o f Lubbock.for the past twenty-three yea>s; hav-: U J. Bert Mitchell, Jr., assisted by of the ia txitmarcn Jng come here from bhacketford county'when the plains was in an J. B. Galland, will present an at- wil undeveloped condition and when possibilities of LubBock's "rriak- ' ing a city were seldom discussed by the "pioneers. > ^.-" ' Mr. Lindsey bought the land ten ~ ~ miles west.of I.uhbock where.he es- ing such large' show bliildjrigs heire v - . tablished the Cotton wood Ranch, was openly criticized by many bf, ; S : .which he now owns, and which is them. . . . '• " .'-. composed of sixty-seven thousand However the opening of the 'acres. theatre,' all sey Theatre .was marked by the'r • :t Upon entering the visitors will be given favors by the large attendance, as after the build- .' management. ing had been'filled to capacity many A -• While his son, R. M. Lindsey, is were turned away. ' . ' actively -interested i n . the manageTiiat" Mr. Lindsey exhibited much ment of the ranch, 3Ir. Lindsey is good..judgment acttd upon his fore% still interested in the project'and'de- sight into Lubbock's possibilities' in . votes much of .his time to it He the erection of the Lindsey Theatre has been identified with the Luhbock has been proven in the. fact •that de-' " ' State Bank as a member of the board spiti the almost abnormal grow'tlr of directors for'the past five vcars, that has been.made; by the'' cityj the; nd was'a prime mover in having : the theatre butidinir. without. b r eing. re-! present building remodeled,: which is modeled, or enlarged in any'way,-has ' .one of the most beautiful bank met the demands of the theatre goers, homes in West Texas. . • • _> of the city to the.present time, 'and' 'f I n the fall of ,1014 Mr. Lindsey will continue to be' ppe of the popular .built the Lindsey Theatre'which he playhouses of the plains.'• as accord- ' ( how owns and which is managed by ing -to.- Manager Cliff C, Lindsey; no. '• j his so-ci Cliff C. Lindsey, who will al- change wh'atspeye'r"-will be madt i n / j so have management.of the new Pal- the class Of pictures shoVyn, f6f -as a'-.'•'.•'"' i ace Theatre' matter -of fact, the same contracts : ; The Lindsey was-formally opened winch . pictures for ' the. show Have'"' ; with an elaborate .program, "The been bought this season wliPbe kept"" I Trail of the Lonsbfne Pines," fea- in effeet. ; • . .- '---...: ••.-• . - . , I taring Mary Miles M inter;- being the | feature picture for, the onening. Lub'There is ".no.glory jn • war|! i'bock was then a citv-of only 2500 .in its conduct or: method'.--'. 'We either -- - ; know ; I souls, • and few .of the; crowd that that docs not"-end-TyarV that Var ^fitted the Lindsey .theatre to ea- -'J?- fl.0lyar ^M-eans_:. of .^solving- - infefna- :':. : Vj-.a





'^idvi^j^^^^^l^j^" -n, former'.coffijnhia'nfl_er" ; of'i! nadiari corps." . " ; : : : ; " ? " • " . •












Equipped; with This Giant Machine will. furnish the current for •the machines

Will project clear rock-steady ' pictures :of even brilliancy to syncronize with the musical accompaniment

will insure", clear pictui-es

Spacious. . •and• , - " ' » . • • • > • comfortable chairs upholstered with air-cushion seats
. '

and please patrons:


"•.'Hand carved frames, specially finished- to conform to the decorations will adorn the beautiful lobby of the New Palace.

A complete set of Ward-Leonard Dimmers will control the beautiful lighting effects.



Sp.Qt and Flood Lamps will produce the many beautiful stage effects that will accompany the productions to be ' ~\. • ' ' '"<* • shown at the Palace.

.- ^-v^^f Jj^V^a^-^i-j-^^o;-^.:-1.1--,:^1-.-. :; ™.''*.'_ ,'•', J"-"".*""J 'T',"-—""^"".. ' ' "7 '1*"". ",—:--•*>'.-r,"


• c."-: v • .;




Mr. C, G. Linds.ey selected -The age of film not in uso. Long, experience ifi the.- theatre In selecting materials for the new Southern Theatre Equipment Cr>., to Tlic Auditorium business will enable manages-/ Cliff Palace Theatre J. D. Lindso'y was completely furnish the • HHW Palace The auditc'fiuni hus been complete- C. Lindsey to look after every fea- carc-fu! to patronixt- just as many loTheatre with the vt-ry latest and fin- ly fitted v/ith t5a- finest theatre ture of the Palace theatre "which cal institutions as possible, and tho est in theatre p »ciuipment, and n o t h - c-hairs money can buy. Tba lower1 opens .Monday evening- at 8:30 Lubbock Variety Store was found ing finer can \ii; found in any part noor wu be Beaicd wun air-cusnion o'clock. ' ' • ' • - • floor wil uc seated with air-cushion , . prepared to meet the needs of the of the country than tlio equipment upholstered chairs finished to match Mr. Lindsey has been manager of. installed. . - • _ ' _ j the decoYati^hs/and will b e a treat the Lindsey Theatre since-that busi- builders of the new playhouse insofar as paint for the entire job was The Projection Room I to theatre goers of Lubbock. Tho projetlion room which i.s the "" '" " " of the auditorium will ness, was opened in 1914, us during concerned. " ' The jighting The Lubbock Variety is one of the heart of the theatre has been con- ]'if' ' coritroliGd bv \Vjir<l-£.oontir<I thf. three years that the bustneas was v — _.,„., ,..^,»,.,», ti+j,.-, ./i 1.11 i,i/»iR-jbb .& Rowley theatre of the strutted entirely of fire pronf niatcr- dimmers, while if'battery of these leased to the .Mr. Lindsey was part ifastest growing businesses company city aird the ability of the jal, with automatic trap doors • thst j dirnmm'ers will control the any color- enterprises, owner of two theatres at Beaumont to meet the requirements for the completely shut -off any possibility i c-d fe/fetfe used on' the stage! • i of \vhich ho WAS manager, and after paint on this splendid job refelets r\ f fire'reaching tht- auditorium. . • • TL . t _ t i " of firr* '**/ fi-f»JiJncc tli^. i^n/K*rivln^-. The Lobby interests there startedTwo Powers latest improved model In the lobby will be found a .com- selling his-for the F.ithous-Players creditably upon the store. projectors equipped with special pk-f« set-of Stanley h'and carvecfhard traveling Genera! Electric-high intensity arc wood frames o? beautiful design, Laskby corporation, makers of-Paiv lamps wi!l insure brtth'ant evenly ii- finished to hnrmonixe with the deco- amount pictures. luminaU'd pictures at nil tinifs. rative scheme. These frames wore Mr. Lindsc-y's first picture show These inn chines nra f-quipppri with specially made for Hie Palace and experience' was gained when he was speed indicators. to enatl«> th(- music will be used to display the current still in his early teens. • — _ . . _ - — , . _ . , , ^ ...._... i , .>, i*i it,-^1%, tint i/v uo^u nj u in jj*ci y He ant] to be accurately timed with the- pie- .ind corning :i{trftctioTis Frank Barclay, now of the City turf. Proteetall safety iJevic^s have The Screen Drug Company, were ushers at the nfKo been iristrilled on the machines, A specially constructed screen will ; Lubbnek Opera House, a picture which pjiminnte ;ii! p(j*yibility of be used to jjroject the pictur't'S upon. show operated in a large frame fii-e. and work nutoniatically to pre- This .screen i.s so designed thnt the building which until a year ago vent firt? dam.igp at all times. picture will not be distorted nor (Stood where the Hemphi!!-Friee store' The booth to be installed in the A Uertner Transvprter wilt make cause eye strain when viewed from is now located. The younstei's Palace Theatre one Ihc' special i-lcctric current Tiuedcd nnele. The front Keats will be worked hard, looking after their new newest and'most will be ideas of recent in for the macbin'i'S, ins'.iring a constant very dr-sirab-!e by the u.-je of this duties with strictest attention, and the modern theatre construction. The even f!ow of current nt; all times, for the efforts received passes to th ft projection room will be placed beConipk-lim,' thi.« t-ouipm<-nt are The complo'te equipment was in- show for themselves and tickets for the balcony comFT>ot intnpH for .special occrt.sirms, stalled by t}so enginter of the South- their girls. "Them were the good neath the floor of it from all view. pletely concealing fn-st-proof film cabinets for the- stor-I c-rn Theatre Equipment Co. old daye," for the youngsters, and i n , By placing the projection room in fact_Mr. Lindsey became so interest-: this location it will afford much beted in the picture show business tor projection and facilities, by givthat he later established an air dome' ing much clearer pictures, remeding on the lot wlier? the brick building 'the usual !j!ur nnd jumping so often occupied b ythe Kuykendal! Chevro- seen in the usual motion nicture. let Company now- stands. Business The present booth located in the was good for the airdome, and the toi> of the balcony is merely tempormanager was successful to such an arily located as the new booth had extent that he hud no difficulty in to be made in the east and will not persuadiiiK his father, J. D. Lindsey arrive i n . t i m e for the opening. Upthat a rea! picture show business in on arrival of the new booth and afLubbock would be a. paying propo- ter the change is wade it will enElinor Oyn is <me -novelist who JUNO RANCHMAN BUYS sition, whereupon the Lirufsey thea- tirely relieve , the present arraiijre^v•^itl•s eniirfily «n inspiration. .The FIFTY SECTIONS OF LAND tre was built. nmt of the seats in t!n> balcony by AT $6.50 PER ACRE p»cturSs!ati«n of. her st.->ry, "His Mr. - ---, has made thorough affording an additional hundred Hour" is continK.tii tho Pulaoi; Thestudy of the picture show business seats. SAN A-NGEllO, T«, Pec.. 12—- especially to' the requirements of tha tiiro Die. i'-i-SS. This ff.ilovs clostHe has1 12,130 POUNDS OF TUKKEYS upuri liiP ht-tls (if—, nml promises Hurl Wilson',, rancbrri;i;» n=;xr Jvmo, people of this vicinity. Texns, announced - the purchase of been able to build ut> a large patroneven more of n ?hri!iin^' iovt- «l:>ry FOR U. S. SOLDIERS age for the Lmdscy theatre, and a' (hnn her elaborate. screen produc- the Va7 VN>rde county ranch, proper- continuation of his success in the CURRO, Texas, Dec. 1^—"Beginty of the late J. B. Afurrah of San matiap:cni<!nt of the Pivluce is assurtion of "Thre<r-Weeks." ning Dec. 15, Cuero packing- house? ed. will submit bids for 12,1,10 pounds ful , of fi-esh undrawn turkeys and 1S70 society . Col. Pedro Zannt, Argentine avia- pounds of cranberries to supply the character tor. h;\s abandoned bis attempted United Stntcs soldiers 'stationed at round-the-world flight .after flying .Fort Sam Houston, Hrnoks Field ; copied from its reul prototype, ami . from Relcom to Japan. Kelly Fi k vl<i, Camp Normoyle. Fort the -writing of the rum-l- was in-1 _. „ ^^<iiKK^>Hi ;in 1El K:nggo1d and Camp Clark, ail West « seems to bo one ppired, urged, timl suyports'd fov lh« 5- wj>< , Murray Kingston, nged organist of | Texns posts. RMS a snot-^un hi her JRussian*.. . ' » a Lrtndpn chiirch, fliei: to" hi.s wor!: 'Deliveries, arc to be made before chest, Jn»ited to Wr!(«- Novel threo .'.tunes a \ysck in an airplane, j Christmas Day. "<-iore When-.Mrs. (Jlyn wrote'- "Three Weeks'' tin* char.scU'rUaHon of. «>.* lady, w/is considcrU'd by Knssia t<> he very po.rftct ssmf 1:5 consequence o f this, the nulhorcRs was jrtvited by memberst of the Royni family to pay H vbit t« St. 1'elcrsbBfjf, with a view to -vvritinK » novel w»Ui » JUs*1^ . . . ..... -•• The hero, "Grix?.ko" broavrht to f the screen by John 'Gilbert, .«,'»» a | vvoH pvrnona^s nd<iYtd \>j c-t- { t'ryone. His portrait Is *o y*act that j it is iuhtanviy rt-c&sjrjiit.J l»y afiy Hus^ i - • * . ' - . sjttii member .-of ihnt exclusive court,!' Mrs; Giyrt and Mr;- Vidnr.-'the dJ-' rector, transcribed to the- screen the! true attno«phtr«r of. imperial St. PetersfauTfc of .fourteen yewr* ago. The authoress, hsii the f?oacf fortuRtrto mc-et ajfain an old friend o f t those <iiy* who, un. the -screen; will | fippear as David Mir,. but whose, rest hamo.;is anil of. the greatest' of the old families and b« helped on theminutest, -details so 'that every touch reproduced; is tha -thfn?, -The-- character of Gritako, Prince Milas&vski, -As a profound study of a n«jb!c soul, inTesKiy-xrild as 'a cz%~ cd hs-wkv because the- iawy and cusfcoms of thv couatry- did .not permit •! him any outlet 'for his spperabandance of vitality and ambition. ' ' So thrown back upon himself, he is wild, . trying1' to stifle -his jjlovrmg thoughts. .A- Fatcmalinz Character The; strange shades bf-tnvlancholy and sentiment show in in'ro, wild one rnomcntv- te.ndcr Uie- next, intensely fascinating---always.- devoid 'of-' self* ess, perfectly natural tind • -There^is in evory'.hinu a note of passion, cf lawIfAs .wwctiort . kept in place by hreedinif ahd tradition fcut inherent in the -Rnvsinn character. •;.A\fceo I'rfavgle. portrays the dcJtcious^youn^f- English widow heroine- [ "• away^r^hi her

SPECIAL JUDGE . cial Chief Justice and'Special AssoTO REPLACE DISQUALIFIED ciate Justice, respectively, Tenth Court of Ci"il Appeals in place of AUSTIN, Dee. 13. Governor Neff Saturday announced appointment of Chief Justice J.. N. . Gallagher and Associate Justice George , xBaj'cus in several Special Judges to sit in cases case of Reed VH. Murphy.' ' ." .' in which regular Judges are disqualiOther, appointments are -W. W. fied. R. L. Batts at Austin is ap- Price of Graham, Special Judge of pointed Special Chief'Justice, Third Jack County Court, to hear the- case Court of Civil Appeals in place of in which Judge J. C Ramsey is disChief Justice J. \V. McClendon and qualified; J. B. .Forse of Newton, cial Chief Justice and Special Asso- Special Judge -Newton County Courf, ciate" Justice in. place of Associate in place of J-iidge J. C. Ramsey to Justice M. B. Blair-in the case; of hear probate inatter. Woodmen of-the 1 'World vs Todd Judge W. Si Munson, TwentyW. E. Terrell of Waco and W. L. Third District Court, and Judge LesEason of Waco are appointed Spe- ter. Holt, Twenty-Fifth District Court

to hear several cases .in which Judge Munson is disqualified. ••'•"•".;•"'• 'When- the Emir of JKcrtsina visited the London Zoological- Gardens tha 'Jons, hyenas and jackals'rbse up, bugan to growl, followed with , et eyes every movement of the native chief.-?, and from time to time madu springs at the bars. The Emir waj not surprised. "Ths -lions know? he said, "that we are accustomed ed by an inventor- of Beiiin, Xo, Willie; a trained nursa is one trained to do funny, tricks.






^, .



• . • * . * . i * . . - ) i i r n ,-t ,










Electrical Wiring and Fixtures Installed in tlie





"The Electragist" Amarillo, Texas

-~We congratulate you on your fine new building and the Palace Theatre^—Lubbock is proud 01 both.

'•'• Jphtt Cilbert shows the real GritzJco, vile is said to b e ^ t h e absolute image «f the Prince. The strange! t«ne of the duel ia drawn from! life like alii the infest of Uie story. The <eal Gritzlio was a god son of the KntpoTov. who used t<xpardon his wjld frolic? just -us the old ladiea fprgave anything he did, because his astonishing-fascination held them his v slaves;-.. ^ . -.'. ..-/'i i. •-•,... ;v ' : The Foreign Diplomat . ' ^ Matio Garillo (Count, Camcciolo} plays the part of. the first Secretary ?A \^e French" Embassy, niakine a lif<Mrtcc reprcsentaUon of thfr fot•L niplomat. . "..-:-.. ~ English Lord 13 played by- an - »n the Welsh Hoards, Capt. . -;---J Gough, to get the exact type, btffphen Stronsr, portrayed by Laurence Grant, is" also 4rt Englishman. Mrs. Glyn saya m regard.-to the production that it is not a moving mttnre, but a te-calUng-xto life of Jtiends and a re-creation of actual TRemorics and that the Weal comlititw of.-a perfccily sympathetic xmderstandin^ and intelligent direction made it possible to7Brmg'; soirwthrng. •vividly real to the'screch. -

, Mr.
.The luniber usied in the construction of this, finest Theatre in the west, was bought of

. King Vidor directed and John Ifescau was chief phptogfaphct. "His Hoar" IJT s Stetro-GdWwsTj -'-"-— presented by, Lou'is B."3r —
Road Bond* A.kcd



^ , Texas Dec, 13.— Citizens of Sicxia, and surrounding tcrri'orjwil vote Dece'mber 16th on a eoot! road bond t5sne;of $i;571,000. Dae to r««nt:oil discoveries .?« this field, it ra expected- thcrt- the bonds : carry.. ••*-' .. V-:. .^\-"- ••.•••-•:•.




Dec., 15


C U D , TL lalth ^ tlie fI""6, °f,Ltk and the South Plains the owner ^ manager ot the Pa ace theatre desmng to render the before service possible to the best people on earth have m the Palace, emphasized their ambitio||] desires. ' To give Lubbock a luxurious and corriri ous Playhouse of the first calibre has been ouf aim. In it we will strive earnestly to show, thej t and choicest of all offerings, The formal opening Monday Evening \' n our opinion, be a fitting presentation of the Great Hours of Enjoyment to be yours at the :e in the years, to come.



audit's future Policy
It- is the aim of the Lindsey Theatre Management to keep up the quality and ^atmosphere- of the Sn^ey ' Theatre to its present standard. We will endeavoftl have in either the PALACE or the LINDSEY a prosram tnat will. a/£yj.j.c"'i tu tut; tastes or everv Dicfm*p •f .p • i\_ • . . SDDPP! fA •fVi/^ 4-nr^t-^^ ^& r Ian in tnis V]cinit3 .

In Addition to Our Picture Program



at 8 p.m.—Lubbock, Texas

-Mrs, Joe Flaig at the Console.

Onlj? DeMille can make a "Feet of Clay" The newest Paramount picture by iKe greatest producer of them all;—an ultramodern, "pell 'mell action-romance, loaded witn thrills. '. Done after the usual DeMiHe standard for novelty, luxurious gown's< and sumptuous settings.. . . ' •

.....The F rp *• t"»•
Adapled hy Bculal >bc and Bertram iViillhauser—(. Margarelta T

-Senatdr ,W. tLBecisoe. ^

And the cast I Take a good look at this line-up of featured players. "Feet of Ciay" is Cecil B. DeMillc's : first production of Paranjount Forty!

-Just a hearty laugh.

Wednesday and Thursday

••• • •


. Presented by


—Mrs. Joe Flaig.



•No.' .6. -"Feetof€i
Prologue —For Feature Picture. ! : —Palace Presentation.


Lv.'-jnimiJBli'- /CSHfT.




Quaint, Clever, "Charming _MW^ .. "Our Hospitality'' decrees the hosb,must never kill a" guest in. his home—take him outside Also—Educational Comedy



A dandy, good Thriller that all \vill love! . ' . ' ; • ---and— PATHE NEWS ; —andr— -..-.'. .-• PATHE COMEDY

jvo.:.7. Everyone
Boxes and Loges only reserved. Doors will close when house is fil

Friday and Saturday
*?' .^ilOLL

BUCK JONES -in . - i- ' 'THE CIRpUS/jCOWBQY' •;With Pathe:News;&; Serial

General Admission 50c

The suiting, for this covered 1 the entire space of one mammoth enclosed stage.* ~

:-.v;;>fTaK!pg-a:chance, .oij - the strong-i(the -fadeout for -"U tne fade,out for "Hot Water" the] iS;?;\\%,llSi)pf-; tKc: new Palace being suf- j"nevysst of Harold's" contribution to! : ::,;^fj.ciieti'/ s'tfi;''.-.' hol3V-'i the' '.iaaghingcst the. mirth pf"the nation. . it was nati : teri|;-f;pr Friday 'andj Saturday. j t e n dwith. ^K-Hubby! He "was 'just an every! There i an old raying' -in sfi I is '-fii}\o\v'. 'who 'loved hisi business: -'Always leave them-laugh:_ I...... —i •_.-:_-_. , • , .-. • . , ,. • g ut _ j himi-.'arid' then -the- : trouble began. the siuation into which the principal
: :





;V':lywJp;d!studi6s,;'an'd which will repre-j sriry to find a "cute" finish. "If there were, more pictures like pictm-i : 7sen;tihis;second: eff.ftririg as an inde• '••: pendeSt ^'producer; thai, there would be less need of •''!-i;SJt.'is;'a:-theme, which offers .all kinds censors. "This is what two members :••''of''possibilities foi\ mirth, because it of the board of. 'c'ensovs <K Pasa'dena

Making pictures is a hard life. 'Details of technique can be wbrjked out'but unexpected turns make produccs-s; prematurely bald from terinptheir hair. The Textile Electric Sijjn Com-! A detailed enumeration of all ,—ny, of Dallas, n Texas concern, in- ! the severities faced by Buster ton, the Metro star, and his forces in (stalled the large electric mtns for j .milking his latest Joseph ML Schenck I the fulaec Theatre,. . i c'o'metly, "Our Hospital itv," "to he This company recently placed a shown at the Lindsey Theatre, on sign for the Lubbock . Au!o ComMoi'iday \vjj!l call'to'mind the ordeal pany, another progressive, liioal c o n - j of Washington and his men at Valley cern. anil is having a laricti- part in niakinff Lnbbouk a 'city o f . nuiny Buster had a railroad train con- b'eautit'ul electric signs, which is structed, a facsimile, of the first en- helping to modernize thu entire city. ( gine ever built, "The Hoeket.-" The Electric signs art- suvt- tn disphice j i trip on the screen runs off smooth Iv the., old method of bnsincs;; front ad-1 j enough. Film fans, however, will vertising, ;in<! the new Palace stjjn is j fiee ""thing of the times Buster >".'_ ',.--:Ij!elJ.owine; . in the wake o f - the tSit-mseivcs to colorful characteriza- i to alight from his coach and help had onu that will remain in use for u] his jlorpial-jopening' of the .new Palace" tion of .which Miss Murray'has taken staff, put -the engine back on the l o n g - t i m e due to its attractiveness u»<t a l s o - t ' i - t h e fact that ;i is /theatre- here; Mae Murray will he full advantage. track. • -, r at the largest sijrns of its kind shnwu;".!\Vednesday; and - Thursday : Miss Admitted Another -peri! was tjae thpiiHrig story pf Mexico, Madc- bers r>f Murray is s?x w: be by .mem- [the falls.. Buster-actuallyshooting of bo found in West Texas. her own the best went over :.ynoiselle Midnight." and"Vf »*most originally -'-llVM .*.*:.. _ . _ stuf ; i a . fifty-foot'_ fall tied, to a • log. i , Had FOSTER 'OPtNS .'BARBER dres.sed -i.'-.!* H , . ' l _ l _ ' ^ _ ; i i ^ A -r. * Vt »s^ i\,: I !ln ,^-f T-1 *^t •, i . With languooiis and beautiful ,'MManicoJsrJiie '•Midnight" "gives her' the. log failed'to "j;im and hold him •.Mexico!-as'a-background and at hrill every ^opportunity 'to', "take-1 advanl- swinging'just'below the brink, he f :. sing "istcry oC love and intrigue set • age-of her abilities along these lines Would have been finished oft either - • ' = i n ; it:' like a jewel, M a e - M u r r a v U In the picturesque h<?op skirts with j by crashing-w-'the'rocks fifty feet . saitj .-,t'6 'have tbp' best role' V)f"h;r all their quusnt-"'ei.srhteenth century j b'elow the falls, or .the heavy -log M. K, (Shorty) Foster, who has •;cjireer-in "Mademoiselle Midnight," frills Miss Jltirra'y 'was never nvire v/r-iild have . faiien . oh -him "rind fa- been i n ' t h e barber business in Liih[her latest .picture; cahrming and bejiiitJ'tul. '"'.'/.. tally 'crashed him. bnck for a number of, years. Iws -.,? ; Jn '%lademoiselle Midnight" iliss j In many costumes, dresses, gowns' ." . ".Our" Hospitality," Buster' second opened the Theatre Barber Shop, u 1 ; .-5iur'ra'y -plays two. Character rotes- : and afiawJs slie v. ears' in the olrj feature-length comedy, is £ well 'furnished and '

--..-*.. - .-.^-- --,--- — - bd-l "There is absolutely noting in the Y.-y-cojne; famed, arid' the picture :is ctr-| picture'that''we- can criticizs," one - 'taiit,;to be ranked'with .the best of i of .the censors told-Mr. Lloyd. "It :;. -'the'.'ifsU: productions. Sam 'Taylor' u good, clean fun of the highest .:. :.and'"F?ed Newmeyer. -'directed ""Hot order, an: dl think it is the funniest ••--. ^"ateii" from a. story by Taylor, Tim | picture we ever have had the "nrivi1 '----y John Grey and Thomas -J. [ lejte of looking at." And i iiPasar -'-" ' : -" . . -'• • ,j dena.,tehy are-what iijrjrht be termed ...i?: thought goes in to. the final | "hard b'oik-'d" whe nit comes to'mo.-" "scerie'.for a Harold Lloyd comedy | tion picture?. ' • ' ". -'than-"•)&.• usually devoted to the aver-j ''Hot "Water" is in five reels a :.agd'entire comedy. For nearly three j little shorter than most of his re•-. ..Vweefes.j-the scenario department of I cent productions—but the laughs are ^.;.vt!ie^Iiloyd'Corporation battled over j more- cfltapact.

The pipe organ being, installed is one of 'tltfi finest and most expensive in the southwest, representing" an expenditure of $20,000. -Realrdijj,' the value of music in a tlieatr'e not merely from a inusieal standpoint but of its great value in The first of these series of progivin< r life to the picture the man- logues will be presented in.conjuncagement of the new Palace Theatre tion with the picture "I'Vet o flay" lias given to the public' an organ,that the opening nitcht. In this prologue is unsurnassed in its tonal <iu;ilities, Mr. Mitchell has attempted vo bring being ablo to express any of the mul- out the real meaning of the picture titude of emotions that a?-c portrayed and tha lesson it affords. Showing on the screen. Hie excuses \ve beings wil give fur One of the speieal features of the some of our fickle actions. pipe .organ is that it allows the orThis feature 'of the program will pramst to interrupt all. of the latest be new in Lubbock and much ap- • syncopated .snap jazz tunes with per- preciated by new Palxce petrous. fect time of harmbhy". • . . , . so much , .,. - that'in ; J.'. Bert Mitchell, Jr., has spent j in demand today. Having/every- m . inv i n - t h e ^o\\- bu^im-H. and tnmg- from drums to cow* bells .that j itl tthis work js OPp ecii jn j,is work is especially efficient. it takes to make the jazziest jazz. Lubbock people "will want to'sec this The quality:, of this instrument performance. harmonizes.\vith the }re'ner;il makeup of the bi>? new theatre. K EATON IN PERIL MAKING COMEDY

The Palace management will introduce to the public of! Lubbock so'merhJtiK 'now-• in th,oafrc prewntft-1 tion, that is atmospheric prologues' with ail of the larger picture's. A t - 1 niosphtnc prologues derived their j name from the fact thnt th'ev are in utrnosnheric accord with the , . _ . . beinj; taken from special 'suene or

—wei;e used on exterior '.and intenpv of ' PALACE THEATER BUILDING. Lincoln Varnishes were used where varnishes were needed. It will pay you as it did Mr. Lindsey to use Lincoln Paints and Varnishes. * These paints are on sale at




; -The supporting, cas1 :ustis made up of No motion .^ieture • star works £n = °"7in*.n Z d]rector-1TThe story Foster and the niKli^ass service U-| S " Triaiiy.-.' fav.orites among' them .being harder clian Mae Murrav. : She is a Pwifp^ 1 , 1 ^ t P * ',-"?"«• Joe !s P^P^e.l- •„ give in the new sho r i = none: rt j insures its S-AmmK « large patronage | = !' Monte^Blue, Robert McKim, Robert tireless little bundle of "huiiftri enir: p[^cll-e11 -and-lyde Bruckman, ard^dhrotced and. personaly supervis-1 wardrobe for ".Madcnioiseilc Mided ]the picture for Tiffany Produc-j night" and that means she was "busy "tions.-. It is released by Jletro. every minute. In the ' first place The-picture is divided, into a pro- she spent several weeks reading up logue, showing the court of Napoleon 1 on costumes" of the- eighteenth'cen/. [ III'-"at'-the time when Jtasimillian is! tury and those of old Mexico. r . /being>sent upon his tragic adventure! For days she spent her erttire time as Emporer .of Mexico, and the m a i n ' in the Mexican quarter oTLos AiiKestory of -modern Mexico. ! les seeking shawls, designs and pfop: . "Mademoislee 3!idnight" was \\i-jfcj crties for her clothes. Not entirely : .ten by Carl Harbaugh and John Rus-i satisfied .with what sh0 found, Miss.^ sell,'a_rid was photographed by! Oliver Mui-ray sent a representative, of-Tier j g -''•'. T.: Slarsh. company to Mexico City to ' bring I ^ r Map Murray, for ">vhom such ad- such materials as he might find that ^ . : j'ectiv'es as beautiful. dazzJing-.'-hlzar-j would b^ suitable for use in the pic- 5j - re. and-bewitching seem to have been ' ture. The result is that in no part exprssiy. orprinatcd, is determined t o ( o f Mademoiselle Midnight" can there . : grive-.sometning entirely different; be the slightest criticism of 'the '., and .unxpected in every pictur ft she' clothes worn by Miss Murray. -'of any vrriakes. Her -newest Metro produc-j of the other members of the company 'tion,.'^MademoiSL'llfi Midnight" which! Old Mexico tras never 'brought* to :' her .husband, Robert Z Leonard di- nc-r than it has been in "MadcmoiErected, .is just as different '. from I the screen in a more colorful man. -fasmon- row as the- latter is from selle" Midnight." Settings, charactprevious pictures. r^ atrd all details have been watchi;. : . , In"''ilademoiselle Midinsht/' IVlissfed carefully with tho result that'the :';. _• ^Murray plays th& porat-o' a great] entire production " lias" the real at:lady-.of the court, of Xapoleon the j niosphere of thfi Southern country. Elaborate Episode --[third-and of the descendant of the' .same; character in Mexico many! One of the. most elaborate- episodes Both these roles lead | of the picture is a. party, in Mexico ;years--.later.


•The carpets that adorn the. floors were supplied by us. What we have-done for Mr. Lindsay .-There's a big satisfaction we .can do for you. The ancient Egyptians had their crude heiroglyphics cut with arduous toi! in the solid rock; the tradesmen of early Europe advertised their \vares by mcansi of ponderous wooden slabs wrought in various images; -1 * " , . . • ' • > " " ' ' . ' » ' ' • ' ' -~. ' ~ ' ' the abojigmes' or:jroxing America found expression through the medium o f wierd designs: carved^ on the trees of virgin forests. From the beginning of time, signs have played a prominent part in the promotion, of trade and commerce. . " • ' " . ! Coming down, to the early days when Lubbock was :a village, the... crudely lettered sign boards suspended above the sidewalks arc within the memory of many who read these lines. That the Texlite Electric Sign 5s keeping pace v/ith this constant evolution is evidenced by. their latest masterpieces—the beautiful sign of the Lubbock Auto : Company, recently; erected and-that of the Lind*ey.Theatre, whom %ve congratulate upon' their opening today—-typifying as they do some of the very jhjghest examples of .modern sign' craflrnanship. .designed in Texas, made in Texas and installed ? -by a Texas concern. . when it comes to furnishing a new home, in knowing that .you have referred the .entire matter to :a house that has had over 70 years' experience in knowing how. .

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Used on the



Furnished by the
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Owr Contract Depa'rtrnent car. aid you in ^interior decorating—Embracing anything from curtains to drape hangmgy clear down to floor coverings. There is a particular way to.decorate every h.ome-T-and.,you like to have them decorated to best advantage. -Brides-to-be, .brides of yesteryear. Home-builders, apartment owaers, are .cordially tnvited to bring- us their problems. Vistf. us when you come to : Dallas. This -.year .we have -spent $300.000 in new equipment to make this the finest-and largest store South of St. Louis. No iTsodern appointment for efficient service and comfort in shopping has been overlooked.





CTIt^r^-rrTifi»J«,,ir,y1»iTff ^:«^rr»?'

Dallas -— — Texas. ' "•- .
•f •


The Fighting Coward", a Cruze production will bp featured at the »(;w Palace Monday and Tuesday, December 22nd and 23rd, accoriljiig to manager Cliff C. Lindsay. The picture is one of th f . hctidlincrs to be brought to Lubhock for the entertainment of Palace patrons and larg,, audiences during tlie four shows on the two clays run are assured. James Cruze ami his entire cohipasiy of actors,, electricians •carpentci-s, cameramen, extras etc., traveled ovtrhmU n disUince of .1,300 miles from Hollywood to Natchez, Aliss., for scenes for-the new Puminount picture, "The'Fighting Coward.' . ' ' . ' • ' • • ' Within a short distance'o/ the historic southern cily, the man . who made- "The Covered \V«gon, Hollywood," "Kujigle* of ll'Ml Gap," "To the Ladies." and oilier SUCCX-SKCS, found the exact locutions r-alled for i» the Booth Tarkingion story one «f soutiu-rn . lite be-fore th p Civil War. Real old f u u t h e r u innnsmns, Steamboats, lovecs anil plantations serve as aa ihe baeUirromui for the drnniatic action. .Natchez turned out to a mr.n to " assist the director in m.iking his nov.I>roductinti a faiibful motion picture record of life in the South about ell's service as an exploitation arid general utility man it was.with the aim of trying to give to Lubbock the .best in amusement. ' Mr. Mitchell will direct and take a leading part in the atmospheric prologue thut will be a main feature of this ouening program at the new theiitre tomorrow evening .

MARK TWAIN STORY USED AS BQpK PU Mark Twain's famous story, "Life on the, Mississippi," was used as a text book by James Cruze in filming his latest production for. Paramount, "The Fighting Coward." The producer, who carried a large company of players and technicians to Natchez on the Mississippi river. found Mark Twain's book was held in th'e highest respect by "old-timers', who say it is a true portrait of the days of 1850 according to the traditions, which canie to them through their parents. "The Fighting Coward,'" which was adapted to the screen by Walter Woods from a recent stage plav, "Magnolia," by Booth Tarkington, deals with the days before the Civil War in the South. Ernest Torrence, Mary Astor, Noah Beery, Phyllis Haver and Cullen Landis are the featured players. f . This great picture will be, shown nt.the new Palace Theatre, December 22hd and 23rd.

The very best- lighting fixtures available have been placed in the Palace Theatrt by the Finkler; Electric^r Company, of Amarillo. N o other one feature adds so much ( to the • attractiveness of the interior of the fine building than the lighting- effect, which has been worked out with scientific accurateness to give the best effect in every nook and corner of the theatre as well as the office spaces contained in the bujldingt

pose through co-operation one with gives one the determination to conth^ other. Especially is this true in the case <iuer, but there are man yheartaohes of the management of the Palace und pangs which might be averted Theatre and the management of the if that seed of doubt hadn't first Texas Utilities Company— for the been planted. Jatter company has contracted to "When I lived in Jamaica, J longed Pictures furnish a" Dependable current qf to get upon the screen. electricity to' operate the picture ma- wcrq shown at regular intervals a"pd chines in the new theatre, realizing brought a strange fascination with that upon the strength and uninter- them from my country—the United • • \ •• rupted service given in this connec- States. tion much of the success of the big "When I went to England and uptheatre depends. on the stage in London, the thought It is a compliment to Lubbock to urging me on was to go to NeSv have within her borders these two York and get into pictures. While big business institutions, and with! visiting at the Norma Talmadge studthe Palace Theatre enjoying good io, the opportunity was given me to and efficient electric current serv- have a test made. It must have ice from the Texas Utilities Com- been dreadful, for the director was "ftnx, and with .the Utilities Com- emphatic in his advice to me to stay pany enjoying liberal patronage of away from the screen—that I would the theatre mutual good is secured. never make a success. "But the call was too strong te be cast so lightly aside. At first I concentrated on stage acting—and

after a time ! I found myself returning .to .nearby .studjos to fllay UH parts. Each time I would gain courage, but it was not until "Three Wees" was completed and I was given a contract to make more pictures for Melro-Golwyn-Maykr that I again had confidence in myself. "There is only one thing worse than over-confidence, and that is urider-conf idenee." "His Hour" was directed by King V)dor and has n notable cast including, beside Miss Pringlc, John Gilbert, Dale Fuller, Emily Fif/.roy, Bertram Crassby and others.

ed thc substantial brick Palace" theatre. jjiuUfJiiijjj ^hicli %y>J| he fgpRmtly opened Monday evening. The building is well constrcuted throughout and considering ' the amount of work involved in Us 'construction, has been completed ." in . record time.; - "•• ."• The Rice construction company has done-much toward building Lubbock'and the Palace theatre is a fair example of the class of work done by . that company. • •• GALVESTON PORT RECORD ESTABLISHED IN OCTOBER/

Local Contractor Decorated the New Palace Buildin
Roy Owens, local contracting painter, who <li<! the painting and decorating work for the new Palace Theatre, demonstrated the fact that the best in craftsmanship can be done by local people. : Mr. Owens, in doing this work with such high degree of efficiency, has added rnuc hto an already weli established reputation for good work. Many who have visited the building have commented favorably on the wftrk that h«s been done by Mr. Ownes.


a new high record for the history of.the port during the month of OcThe- Rice Construction Company tober, from statistics recently com-' .of Lubbock, Amarillo and Dallas, of .piled, with a total of 1115,000,000' which W. M. Rice is president, erect- most of which was from cotton..

RICE CONSTRUCTION Uy Unite.1 Pre's* COMPANY BUILT THE GALVESTON, Texas, Dee. 12— NEW PALACE HOME Galveston's port business established

prdducliorris, and the !|st of players v T. K. I'ritlettux, local lumber deal•who appear in "The Fighting Cow- er, furnished the. lumber that went ard," is of the same brilliant char- into the construction of the new Palacter as th p rosters cf "The Cover- ace Theatre.'and while a great deal ed Wagon", nnd the rest. of material was uppd, the builders .Ernest Torrencc, - M a r y * Astor. were very particular in selecting l^'oah Bccry. .Phyllis Haver and Cul- every foot of lumber in the entire len Lap.dii Are featured in the pic- structure, und found the JYfdeaux ture. Others include Carmen Phil- yard stocked to meet their-every re-1 lips, Bruce Cov.ington,. Helen Dun- quiremeiit. TEXAS UTILITIES CO. TO bar and Frank Jopnsson. _/; ' FURNISH POWER FOR Mr. Prideaus hits'-, been identified i Landis lis.i'.tlje '?ff!e"af Tain Ruiri- with the development of Lnbb'ocK iti PICTURE MACHINES ford, southern born but northern many ways, haying furirished materbred, who returns to his hotm; in the ials for many other large.building*, United in a common work and for Soujh and becomes engaged to his! here, arid is to be congratulated upon cousin, lie encounters the terrible! being able to sunply the needs of a common ideal—that o'f making duelling code which prevails, and o f * builders of puch fine structures ns is Lubbock the greatest of all West Texas' cities'—the bis* business men -which he is ignorant. He is chal- the new Palace Theatre. o_wning and controlling the institulenged tu n duel by a rival for the tions that are having to do vrith the : girl's hand, and refuses because he N'ow it's the cross-word puzzle progress that is mr^e in this direcfirmly believes thai thin is just a po- fiend who hns the* word. tion are accomplishing their purlite forni of. murder, lie is driven from his homo nnd deserted even by his sweethnrt. TJs story c.f his final triumph and the finding of n new love forms one of the 5tront»esl out to sny strangest cUmaxcs ever filmed. . N o a h Beery, motion picture, "bad man" plays the wickedest role in his entire screen career. Ag "Blackle," hu i* offk-isliy-crcd Ucd with-(he killing of eighteen men in the latest .larnc? Crux.e I'.-iramoiint! producttnn, "Tho Fighting Cfnvp.rd."'The story by Boath Tarkington, lake* phiro in 18J8, when the dueting code VTB* still active In United states and when it wns pos.<ible for! njen to commit murder u n d e r " the' {Tutet? of a duel. Beery has appeared in ninny henvy rolcs but this one is avowedly the "heaviest" of all.

SELECT LUMBER USED isr.o. IN CONSTRUCTION OF James Crnze h.ts ostnblishcd n rej>NEW PALACE THEATER ulatibn fur the notabl" casts of his

Aileen Pringle, who comes to the i new Palace Theatre next week in a > picturization of Elinor Glyn's love story, "His Hour" has the rare distinction of becoming a succe= c through first being a failure. Several years -ago, the director, b'dney Franklin, made a test picture of her an,d after viewing it, to!d her. she could never make ;i succes sofl screen acting, due to the fact that she photographed so badly. She then appeared on the stage with George Arliss in "The Green Goddess" .and again tried pictures, first playing a bit part and then a larger role. Finally, she wa.s brought to the attention of Elinor Glyn, then about to cast "Three Weeks" and she made such a strong impression { upon the authoress, that she was immediately engaged for the role of the Queen. Always she has had to battle with the thought that she was destined to be a : failure, and it has only been since the making of the first Glyn picture that she has had confidence m herself. "I think djscouragemeiit is the cruelest thing" in the world," say-< Miss Pringle. "It is the greatest of handicaps, and if a person has real ability it is very apt to kill the flame of ambition. Of course, discourage_ment feeds the fighting spirit and


Palace Theatre

.Exploitation Man for Ihc Palace


of the Palace done by
•;. 3, Bert Mitchill, Jr.


The old saying is thst in order to he a successful -.Klvortising man one miisl know the business that he is advertising .from the every angle, Heimust know it-from the practical, tfee theoretical and the romantic angles in -order »o explain it to thc piibltc in alv interesting manner and to, give them a working idea of iL .Especially is this tr«e in any business th^t deal exclusively in. public' whims and moods.: Truly cnn such be said of th£ theatre : indnstry, for -when it comes to answering th'e public'^, amusement proMem/, it is a real problem, as it is controlled largely by the human moods, whims and sentimcnttiment: nlso by conditions' at la.rge. Taking, these things into consideration, r Mr, Mitchell at an early age began to prepare himself to meet the. demands: Having been business practically all of'.his life and^ ppendtngva - mimbet of "these yi&ars on the stingo it : has nualificd him to -write^. direct find present stage presentations of. a high <ju;\\ivy. Combining U«s with Ms tin'6w]cdge'of human nnt'urc his next step >as in {he advertising: .field. In his study, in this line .Kc holds a college degree in psychology aehrer? Using and .merchandising.: In 'order tq tetter prepare hirasclt m/tho;.field ,bf-:aiw?is«inenl he Was studied RUJSJC .'Virtd art and attended .the Acra -ofePine Arts in 'Chicaap.^-.-'-'Ybd prgibjibly see manjr. of atr. ^titc ariistjc displays !tu.the • " ioWjjr/of'.v "



Gontraeting Painter LubtK>ek, Texas

—is conveniently located and we are operating a modern Harfcer shop in it for your convenience.

Palace; TheatreiBa
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Progressive Owner, J. D, LINDSEY-4ne Buildps And the Efficent Manager, ;G. C.


The Palace 'Theatre is not. only worthy of its name but it-is worthy ^ of the praise or all the South Plains. It bespeaks emphatically the faith of the owners in the'future of Lubbock and this territoiy. olt, proves the desire to serve its patrons in the fullest measure. ' - ' ',¥„••'- '-'••'. It is with pride that we speak of'our part in the operation of this the Plains' finest theatre, that of furnishing the electric current for the operation .of--tlie picture machines. -/Shis is not a small thing for upon .:the strength and regularity, of that-ccurrent depends its reputation as a 'Picture House of the finest character. ."


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The erection^ and operation of a picture house of .the magiiitude of tbe Palace is a credit to any City in West Texas-^-it. emphasizes vthe spirit of progress. This company, :too, believes ;in leadership^and at-; tempts to maintain it thru the operation of the best Electric Light Plant in the West. Our plans f or the .Greater Lubbock is now under way and in one year from today all ;the Plains can point to our plant in:Lubbock as:one that expresses supreme faith in West Texas and an unlimited ; desire to maintain leadership. ~ .
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VOL,'. HI. NO. 40.


(Texas Health Association)
FRUIT AND HEALTH By Dr. John Harvey Kcllog

TEXAS, SUNfJAV. DECEMBER 14, 1924. NEGRO GOES FOR HELP DODGE BROTHERS was maintained consistently at a rate TRIPLETS INSTEAD OF ONE REDUCE PRICES close to 1000 cars per day. LABOR MAKING "I CAN'T FEED THEM" Prices of Dodge Brothers ComDALLAS, Dec, U.—A negro ran panting into the city welfare department. "I've never been in such a fix before in my life," he declared. "It does beat all." "What's the matter?" he v.-as asked. "Well, ma'am" he gasped "It's the fault of my wife. It was triplets instead of .just oti e and I can't feed so maiiy. Ah need help.' He was promised aid. * • JOURNALIST SOCIETY GAINS IN MEMBERS AUSTIN, Texas-. Dec. 13.—Ability displayed in the department of journalism of the University of Texas has recently brought the distinction of membership in Theta Sigma I'hi professional journalistic fraternity for women, to ten young womn students. 4The following girls received the honor: Mildred Carson, Van Horn; , Margaret Sue Cousins, Dallas; f'rcbble Durham, Sterling City; Joyce Garrett, San Antonio; Lyra Hutslcy, Sinton; Katherin e Maddrey, Bonham; Melba Mitchell, Victoria; Vivian Rjchnrdaon, Austin; Rernice Strawn, Grand Prairie: Sarah Thaxton, Mason Xi Chapter of Thctn Sigma Phi was established at the University of Texas in 1919. It was founded at th p University Of 'Washington in 19 Kt havintr for Us purpose the promotion of journalism among women/ the development of individual capacity, and thf rendering of service to humanity through the press. Active, members rmw in the University are Rachel Dunaway, AmaTillo; Sarah Shannon, La Porte; Mn'rv Jo-irdan, Austin; France* Ethel Wji>fi', Eairle J'ass; nnd Kathryn Cochrari, Dallas. It c^sU :ihuiil $45.000 to build on i mile of the bc.^t concrete road, twenty-four feet wide. Announcement of a reduction in the prices of all Dodge Brothers Passenger Cars was received today by W. W. , Royalty, local Dodge Brothers Dealer. The new prices' were effective Monday, December 1. The reductions are especially sharp on the -closed types. The Type A Sedari; for example, on which the list price was formerly $1385, is now $1245. The Type B Sedan, which formerly sold for S12CO, f .6. b. Detroit, is '.now listed at §1095, 'There is also a reduction from $1035 to 5995 in the list price of the Business Coupe, Dodge Brothers Roadster, under the new pr:ce, will sell for §885 and the Touring Car for mercial Cars and Chasses are not affected by the reductions.


ese Labor in addition to increasing BILL FOR its. membership and branches thruOPERATORS IN 1EAUTY out the empire, has also entered inSHOPS BEltt<i SOUGHT to friendly relations with.the other big central organizations in Japan. •£ SAN ANTONIO, Texas, Dec. 12— Regulation .of. "MUady'ti" looks wll be accomplished if th> bill now being DIFFERENCE IN SHAPE Herbert OHy'er for the TEXAS EGGS NOTED Prepared by passes the "next-session cosmeticians of the legislature. •• .__-'.• •\-. ••-.•.'•: By United Press. Oliver, retained .as. attorney fo'r ; DALLAS, Tex., Dec. 13.—Chang- the local organization of the Nationing the sizes and shape of their eggs, al Society of Cosmeticians, .is preLes Dames Grande" of the Barnyard are trying to simplify shipping paring the bill along theories passed of their product. This fact wa.-; by the Louisiana le'gisilatute-in their •;..,.V~ •':.'••'• made known by Will R. Martin, dis- last sessipm' . if- passed, i_ will -insure trict freight representative of Penn--- the"ThisVbiH, any'beauty shop'tha't sylvania Railway System of Texas. theypatrons-oftreated by expert opwill Several months ago Martin re- erators, abe 'license -to oe<• required., ceived a request from the superin- showing that all''employees of tendent of stations and transfers to ty shops thoroughly kno-sv theJr beaubusido something about the "long, wil- ness, requiring every person's: examlory eggs" that were being shipped ination for A special Jicens'e before out of Texas for reshipment over the attempting to get a. job at a beauty Penny lines. Martin's report show- paror," said ed that more "roly.poly" eggs and explanation of. Oliver, in-- giving his the proposed bill. fewer lengthy eggs were coming out of Texas. A marked decrease hi Scientists in Euraopo find ant< exthe number of claims on eggs broken isted 60,00p;o;oo: years ai'o, probably in .shipment; has been noted. starting ..adth«jth«: fii«t-picnic. -. V
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By making a,proper selection of fruits H is possible to construct ^ dietary quite capable of Kustainin? life for an Indefinite period. Such »i diet would naturally include nuts. '• Contrary lp iho opinion former! v held by'physicians.-, fruits and fruit juices are, not "only ;'not injurious '. i persons-'suffering < 'from gouty or rheumatic affections, anil even hcases of acidosis, but are highly beneficial. - Apples nnd apple juice are of groat dietie value. Taken freely they arc a laxitive, especially when taken on an empty stomach. Unferniented apple juice is exceedingly wholesome. The bos* timea for takthp^are one-half hour before each meol. The orange : is . one of Nature's finest gifts, to man. Aranffe jui-e contalns predigested fooii in a mo< tJeJieious and attractive form, read «or immediate absorption and ufi'ization. The amount of food contained in a large single orange is about equivalent to that found in half a slice of bread. The sweeter the orange the greater its food value'i A pint of buttermilk has n food value of 170 calories, one-foutth Its* than that of &n ecjual quantity c-i orange juice. < The lemon of - Jtli fruits seems to possess the highest scurvy nreventi--qualily.. It Is believed bv observing iiiedicftl men.that scurvy 'in mild nnd obscure forms is very widely prevalent-in this country and probablv in aft civilized countries.' Fruit juices of all .sorts are **•credinely wholesome. They corlam n)l the valuable properties o trie fruits from which they are prepared'.with Ihe exception" of cellu-iV-i. T,h(s;Popular prejudice a«rninst acid fruit juice* that they encnuratrc the development of rheumatism :f entirely .without.scientific bn«=is '

EAST TEXAS JUSTICE OF GENEVA, Dec. 13.—-The most adPEACE ASKS ATTORNEY vanced' progress in the matter of laGENERAL FOR HELP bor legislation and protective measures for the workmen is being made by Japan, according to the latest official report filed by the Japanese government with the International Labor Bureau. Efforts of the Japanese government for example to cut down child labor in the mines has-met-with unusual success. The latest statistics on this show a decrease of 36 per cent. Theer has been an extensive increase in the labor union movement in Japan. So far this year 16 hew general labor unions with 33 union branches and a total membership of 40.903 have been organized. Workers in tW leading Japanese naval yards havl recently completed their union organization with n 'membership of over 47,000. The General Federation a

AUSTIN, Texas, Dec. 12—Newly appointed Justice of the Peace in East Texas, a man has appealed to Attorney General Keceling for "information." The 'new Justice of the Peace wrote Keeling to ask him how much bond one should require when taking this job, saying that the lawyers told him to get two or three "farmers" on the bond. Keeling refused to comment on The announcement from Dodge the case. Brothers also carried the information that balloon tires are standard equipInstead of England having a moment on all passenger cars. New nopoly on the expressions "The sun prices on Special Type cars are as Madam Le Hen can adopt the exfollows: never sets on the British Empire" Special Roadster _______ $955 .pression, with "Her son wil never Special Touring ........ §985 sot." ....i,..-..-. Special B Coupe ..... . $1035 Special B Sedan ______ $1195 • Special A Sedan _ ..... ?1330 The special types carry such extra equipment as nickled ra'diator shell, niotometer, front and rear bumpers body stripe, steel disc wheels, scuff plates, cowl lights and five balloon tires. : Announcement of these reductions provoked en<ile?s discussion throughout the entire industry. The year _l02-i has been the most successful in Dodge Brothers history and it is now evident that the factory is determined to establish an even more enviable record in 1925. Obviously the ' market for Dodge Brothers Motor Cars will he broadened immeasurably by the lower prices, particularly the closed car types. .Substantial improvements in the appearance riding Comfort and other important details of construction and design, _plus- the car's long-standing reputation for' dependable performance, were responsible for. the greatly accelerated demand during 3924. For B number of months production

ht Up The La er
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Habit of Saving
In Youth Insures Financial Independence In The Evening of Life
In the golden hours of youth man may scoff at necessity or want; but when old age approaches, with his earning power fast declining and energy and ambition gone—then those days that should "bring freedom from cares, comforts and happiness \yill be frarkests days. Money alone does not always mean ; happiness—but those things that money will buy when .ijiqst desired', or. nee.ded' makes the possession of it m'ost imperative. Without money empires decay and :cttu:nble; businesses fail, bringing ruin and;disappointrrient and man regardless of his ambition can never prosper nor succeed in life. Then let us urge— start < t h e habit of saving today^— save that your ambitions may be realized—save for that sweetest of all things ; rrr-^a home-— save for old age. _

Upon the examination of the lives of great men—it is" found that ~. iiv mpstevery-instance success; can;jpe;.accredited to a habit forced-early ^iri: Me—that,of saving. SpcMinl^lesrthan their earning made possible then taking; advantage of the opportunity when it presented itself:.:'• v-'There is no truer statement ever:made-than >pnce quoted by,a.-. man of much repute: "If you cannot save you are a failure—you may think: thatyou are not, but you might as welFdrop out, the seed of success is no't-in you!" Icou can tell whether yqu';are a failure or not—have you formed' the habit of saving?, . . '"'.;, : .. : :; We do not have to go to other cities,or states to find successful men— we have them right here in Lubbock. This is well demonstrated in the-• opening of the new PALACE THEATRE—A $100,000 projectJ.. D.Lmdsey, the builder and owner has succeeded in life by cultivating the habit of thrift. Spending lessi than he earned combined with good business judgment .are the direct causes of his success in life. The hafr it of saving is the hardest in its inception—after you have once begun it is easy to continue. Start a saving account — It will pay dividends while you sleep. Start straight up; the ladder of success today. We pav : : 4; per cent on savings. ^r ^ The Opening-of— . , . - . — - . - . .,-,— *^-_

This bank wishes to congratulate J. D. Lrindsey the builder and G. C. Lindsey the manager in theii* opening of Lubbock 's Pride— the South Plains Larg-" est and mostbeautifui^how house, the new

is just another evidence of the continued building and prosperity of Lubbock. This bank congratulates the progressive builder in his new undertaking and wishes him mucli success.
Thu bank wi.he* iU many depptitors a very merry Chri»tm»» and may the good cheer and prosperity; continue throughout the coming year!


Palace Theatre

',..v':-. ^Ve \vish them much success in their operation of this- new industry.


Tlie Bank Ma^fi^Big by Helping Otliers!'

' - : - . : . NolVme Takta ths-Place of S BANjC; WISHES ITS DEPOSITORS A


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