Building Strong Foundations: Five Years of The Dollar Wi$e Capacity Grants Program

THE UNITED STATES CONFERENCE OF MAYORS
COUNCIL FOR THE NEW AMERICAN CITY

BUILDING
STRONG
FOUNDATIONS
FIVE YEARS OF THE
DOLLAR WI$E CAPACITY GRANTS PROGRAM
SEATTLE | 2009 GRANT RECIPIENT Seattle Mayor Greg Nickels (center, with plaque), president of The United States
Conference of Mayors, accepts his citys Dollar Wi$e Capacity Grant at USCMs winter meeting in Washington,
D.C., January 18, 2009. He is fanked by (left to right) USCM CEO and Executive Director Tom Cochran; Miami
Mayor Manuel A. Diaz, past USCM president; Burnsville, Minnesota, Mayor Elizabeth B. Kautz, USCM vice
president; and Angie Garcia Lathrop of Bank of America.
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BUILDING STRONG FOUNDATIONS
FIVE YEARS OF THE
DOLLAR WI$E CAPACITY GRANTS PROGRAM
THE UNI TED STATES CONFERENCE OF MAYORS
WAS HI NGTON, D. C.
P U B L I S H E D B Y
The United States
Conference of Mayors
GREG NICKELS
MAYOR OF SEATTLE
PRESIDENT
ELIZABETH B. KAUTZ
MAYOR OF BURNSVILLE
VICE PRESIDENT
ANTONIO VILLARAIGOSA
MAYOR OF LOS ANGELES
SECOND VICE PRESIDENT
TOM COCHRAN
CEO AND
EXECUTIVE DIRECTOR
1620 I STREET NW
WASHINGTON, DC 20006
202.293.7330
202.293.2353 FAX
WWW.USMAYORS.ORG
COUNCIL FOR THE
NEW AMERICAN CITY
2009 MEMBERS
American Management Services, Inc.
Bank of America
Cherokee Investment Partners, LLC
Cisco Systems, Inc.
East Lake Management Group Inc.
Initiative for a Competitive Inner City
Mortgage Bankers Association
National Association of Home Builders
National Assocation of Realtors
National Urban League
Nationwide Retirement Solutions
Safeguard Properties
Wells Fargo
2008
GRANT RECIPIENTS
Caguas, p. 23
Santa Fe, p. 25
Jackson, p. 27
We ... are glad to see that The U.S.
Conference of Mayors and the Dollar Wi$e
Campaign are helping all cities develop
the tools to provide afordable housing
opportunities across the country.
MAYOR DAVI D COSS S ANTA F E , NE W ME XI CO
BUILDING STRONG FOUNDATIONS 22 21
T
he United States Conference of Mayors National Dollar Wi$e Campaign
awarded its 2008 Capacity Grants for fnancial literacy to the cities of Santa Fe,
New Mexico; Caguas, Puerto Rico; and Jackson, Mississippi. The awards were
presented to the mayors and representatives of the recipient cities at the 76th
Winter Meeting of The United States Conference of Mayors in Washington, D.C.,
on January 25, 2008.
Recent events have taught us that fnancial education is more important nowthan it has
ever been, said Trenton Mayor Douglas Palmer, then president of the Conference of Mayors.
These cities are doingexemplary things tohelptheir citizens become more fnancially literate,
and the programs were recognizing through these awards showgreat promise for the future.
We commend their eforts.
Santa Fe, Caguas, and Jackson received Dollar Wi$e Capacity Grants to expand their
local programs that further the cause of fnancial literacy and promote wise personal money
management. Santa Fe was awarded $25,000 and Caguas and Jackson each received grants
of $15,000 to boost their local initiatives.
The City of Santa Fe planned to use its $25,000 grant to strengthen its partnership with
Homewise, a local nonproft working to ensure the fnancial security of Santa Feans entering
homeownership. In the months after the grant was awarded, the funding boosted eforts to
reach over 3,500 low-income residents, ofer ten fnancial-literacy workshops, and increase
enrollment in Savesmart, Homewises automatic savings program, by 100. The partnership
also continued its work with local businesses to hone their employees fnancial literacy.
Mayor David Coss led his citys initiative to create afordable housing in Santa Fe and
help lower-income residents achieve homeownership. The City of Santa Fe is very pleased
and proud to receive this award. We work hard with our partners on the issue of afordable
housing and are glad to see that The U.S. Conference of Mayors and the Dollar Wi$e Campaign
are helping all cities develop the tools to provide afordable housing opportunities across the
country, Mayor Coss said.
Caguas used its grant of $15,000 to recruit a full-time employee to oversee expansion of
the citys fnancial literacy eforts. On his citys involvement in fnancial literacy, Mayor William
Miranda Marn explained, We have set an agenda of transformation to instill in our citizens a
sense of pride, empowerment, and self-reliance. The city provided additional individualized
counseling to families participating in the citys ChildTrust Fund. The city also implemented a
citywide public-media campaign on fnancial literacy and a Train the Trainer program.
Jacksons $15,000 award went toward building its Youth Credit Initiative. The initiative
continued its approach of hands-on instruction while expanding the population reached.
The city strongly supports all programs that serve to enhance quality of life of the citys youth.
The city was especially eager to promote initiatives to teach young people to make better
choices and manage their personal fnances more responsibly as they mature and enter the
workforce. The funding also allowed Jackson to increase the curriculummaterials available to
participants and expand the number of partners involved in the citys efort.
I want to thank all the mayors for their strong participation in this campaign to promote
fnancial education across America, said Mayor Palmer in presenting the awards. If ever there
was a time to promote fnancial literacy, it is now.
Section dividers introduce each years Capacity Grant
recipients.
1
2
3
4
1
2
3
4
A photo depicts a mayor accepting his/her citys Capacity
Grant at a meeting of The United States Conference of Mayors.
Each photo is accompanied by a quote from that mayor on the
importance of Dollar Wi$e and fnancial education to his/her
city.
The beginning of each section can be easily identifed by the
dividers black edge.
A short table of contents directs you to the page on which you
can fnd each citys profle.
A brief text provides an overview of that years Capacity Grant
recipients and their fnancial education eforts.
9 BUILDING STRONG FOUNDATIONS 10
QUINCY
2005- 2006 GRANT RECI PI ENT
$ 1 5 , 0 0 0
djanney@culver.edu
573.288.6388
Dr. Dell Ann Janney
C O N T A C T Mayor
John A. Spring
What was the biggest beneft your city received through
the Capacity Grants Program?
On the Culver-Stockton College campus each year we reached
over 150 new college students and 75 prospective students in
utilizing the Paycheck Partnerships fnancial education materials,
which impacts students from across our nation. In addition, the
Paycheck program was taught in over 43 classes in the Canton-
Quincy area, impacting over 623 students.
What was innovative in your fnancial education program
and your use of the grant money?
Our program is innovative in that we partner with the St. Louis
Federal Reserve to provide excellent educational materials to
students. In addition, the St. Louis Federal Reserve provides
training for our college students who serve as the teachers of the
Paycheck classes.
What exposure, including press releases and media
coverage, have your eforts and your Dollar Wi$e Capacity
Grant received in your community?
The Paycheck Partnership launched its public Web site, www.
yourpaycheck.org, on September 23, 2005. Since then, articles in
the local newspaper, the Quincy Herald-Whig, have included:
Your Paycheck, Thursday, October 6, 2005.
Mayors grant will further monetary lessons for youth,
Friday, June 9, 2006, page 9A.
Hard Work Pays Of, Thursday, June 15, 2006, page 5B.
Paycheck Partnership: Unique Collaboration, June 26,
2006.
Howdid your citys Capacity Grant elevate the profle of
fnancial education in your community?
Through newspaper articles, publications produced by the
Quincy Area Chamber of Commerce, andpersonal contacts made
by Laura Donahue, the director of Your Paycheck, our business
leaders and the community at large were educated about how
the fnancial education of the youth in our community today will

impact our local economy in the future. In addition, the positive
responses from our local high-school teachers prove that our
educators also nowunderstand the importance of instruction on
personal fscal responsibility.
What lessons or advice would you have for other cities
that are building their own fnancial education eforts?
It is important to partner with other organizations for success.
We utilized the resources of Culver-Stockton College, the Federal
Reserve Bank of St. Louis, the Quincy Chamber of Commerce,
area employers, and the Dollar Wi$e Capacity Grant.
What did you learn about efective ways to deliver
fnancial education to your community?
We found that smaller classes allowed for better student-teacher
interaction. Our fnancial education program was delivered by
collegestudents who were involvedin two student organizations,
Institute of Management Accountants and Students in Free
Enterprise. This structure provided the pool of teachers to
teach the program. The college students were then trained by
education professionals from the St. Louis Federal Reserve to
better prepare themfor teaching in the program.
What challenges have you faced?
The Dollar Wi$e grant funds will soon run out, and continued
fnancial support is a necessity in order for the program to
continue.
DOL L AR WI $ E CAPACI T Y GRANT
ONGOI NG I MPACT
In 2004, a small group of Quincy citizens considered ways to
increase teen fnancial management. What resulted was a
coalition called the Paycheck Partnership, which has brought
together various groups and individuals fromall walks of life in an
efort tohelphigh school students establish a solid
fnancial foundation for the future. Local college
students volunteer as teachers to provide them
with education and mentoring opportunities.
After receiving training from staf of the Federal
Reserve Bank of St. Louis, the college-student
volunteers work to increase teens understanding
of their paycheck, how to spend and save wisely,
and howto set and reach fnancial goals. The goal
is to inspire conversations among teens, parents,
educators, and the business community about
personal fnancial management.
The initial groupof citizens includedschool of cials, bankers,
local employers, and staf from the Federal Reserve in St. Louis.
Today, coalition members include the Quincy Area Chamber
of Commerce, the Federal Reserve, the Of ce of the Mayor of
Quincy, Quincy University, and Culver-Stockton College.
Key members of the coalition are Quincy-area employers,
whose involvement is vital to encouraging teen participation.
Usually the employers pay their teenage workers for their
two hours in the Paycheck Partnership class. Additionally, the
partnership ofers various ways for businesses to encourage teen
employee participation, including options such as providing
cash or gift certifcates.
The Paycheck Partnership curriculum was developed by
staf of the Federal Reserve Bank, who in turn train
the college-student volunteers. Training includes
an overview of course materials, pedagogy tips,
a tour of the Federal Reserve Bank in St. Louis,
and a mentoring session with a Federal Reserve
employee. The courses are designed to be brief,
interesting, teachable in a variety of settings, and
include a product that the high schoolers can
take home.
This creative approach to teen fnancial
literacy has been met with approval from all
sides. Teen participants indicate that attending
the class increases their awareness of and interest in fnancial
management. College student trainers are committed to the
initiative and also indicate that the class has made a substantial
diference in their awareness of personal fnancial management.
Local college
students volunteer
to teach high
schoolers about
their paychecks
and howto use
themwisely.
Opposite page, bottom right: Mayor Spring (center) accepts a check
for his citys Dollar Wi$e Capacity Grant fromAngie Garcia Lathrop of
Bank of America (left) and USCM staf person Dustin Tyler Joyce at a
presentation in the council chamber, Quincy City Hall, September 8, 2006.
Quincys Your Paycheck is the model for the Dollar Wi$e Summer Youth Campaign, which
encourages mayors and cities to incorporate a fnancial education component into their summer
youth employment programs. For information on how to replicate Quincys efort in your
community, please visit www.dollarwiseonline.org.
A Quincy teenager shares
his work with Mayor Spring
at a fnancial education
workshop organized by the
Paycheck Partnership.
2005200620052006
PHOTOS: CITY OF QUINCY
Opposite page, top right, bottom left, and bottom middle:
Mayor Spring participates in a fnancial education workshop for
high schoolers organized by the Paycheck Partnership.
1
2
3
4
Cities that received grants between 2005 and 2008 have
provided updates on the ongoing impact of the Dollar Wi$e
Capacity Grant in their communities.
Each citys profle is identifed by the citys name as well as the
year and amount of its Dollar Wi$e Capacity Grant.
Information on whom to contact to learn more about each
citys fnancial education program is provided here.
This text profles each citys fnancial education efort and plans
for using Capacity Grant funding at the time of its award.
5
In some profles, additional information is provided on other
Dollar Wi$e publications in which the city has appeared or
other Campaign activities that the city has infuenced.
1
2
3
4
5
JERRY ABRAMSON
MAYOR OF LOUISVILLE
CO-CHAIR
DAVE GATTON
DIRECTOR
MICHAEL B. COLEMAN
MAYOR OF COLUMBUS
CO-CHAIR
CONTENTS
Bowling Green, KENTUCKY 3
Miami, FLORIDA 5
Pleasanton, CALIFORNIA 7
Quincy, ILLINOIS 9
Savannah, GEORGIA 11
Avondale, ARIZONA 15
Louisville, KENTUCKY 17
Quad Cities, ILLINOIS-IOWA 19
2
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5
2
0
0
6
2
0
0
7
Caguas, PUERTO RICO 23
Jackson, MISSISSIPPI 27
Santa Fe, NEW MEXICO 25
2
0
0
8
Omaha, NEBRASKA 30
San Francisco, CALIFORNIA 31
Seattle, WASHINGTON 33
2
0
0
9
Introduction i
Statistical Profle of Grant Recipients iii
Appendix 35
i
INTRODUCTION
The goal of the Mayors National Dollar Wi$e
Campaign is to encourage the development of ongoing
local fnancial literacy strategies to educate citizens about
fnancial issues. With improved personal income, money
management, and planning skills, citizens are in a better
position to accumulate and retain wealth, own homes,
raise healthy families, educate their children, and invest in
small businesses.
BUILDING STRONG FOUNDATIONS ii
The Dollar Wi$e Capacity Grants Program debuted January 27, 2006, at the 74th Winter Meeting of The United States Conference of Mayors in Washington, D.C. In
that frst round of awards, Miami, Florida; Pleasanton, California; and Savannah, Georgia, received grants to bolster their fnancial education eforts. Since then,
11 other cities have received grants between $15,000 and $25,000 each to support their programs that promote fnancial literacy among residents. While the Mayors
National Dollar Wi$e Campaign seeks to fund local fnancial education initiatives that have proven efectiveness and creativity, it also endeavors to build the capacity
and enlarge the outreach of programs whose eforts can be advanced through additional fnancial resources. Each of the 14 cities whose eforts have been
recognized through the Dollar Wi$e Capacity Grants Program is a national model for fnancial education. They are prime examples of how the involvement of mayors
and city halls can boost the profle of fnancial literacy in a community, bring together a variety of local groups and organizations in a common efort, and increase
the efcacy and reach of projects to raise Americans ability to wisely manage their personal and family fnances. The First Paycheck program in Quincy, Illinois,
brought together the mayors ofce and chamber of commerce, which provided leadership; local businesses, which provided eager learners; the Federal Reserve
Bank of St. Louis, which wrote the curriculum; and local colleges, which provided volunteer students as teachers, in an efort to help local teens learn the importance
of making good fnancial decisions from an early age. This efort inspired the Dollar Wi$e Summer Youth Campaign, a national endeavor launched in summer 2009
to incorporate fnancial education into city-sponsored summer youth employment programs. The Quad Cities of Illinois and Iowa have shown how multiple
jurisdictions across two states and a river can come together and build an efective, comprehensive, region-wide fnancial education program. In Caguas, Puerto
Rico, the Child Trust Fund helps parents put away money for their childrens future. This program also includes fnancial education that helps parents stabilize family
fnances and secure their own future. Santa Fe, New Mexico, provides an example of how fnancial education can strengthen local initiatives to increase access
to afordable housing, attract new residents, and improve the local economy. Bank on San Francisco and Bank on Seattle-King County have become national
models for banking the unbanked and increasing fnancial skills and assets among lower-income residents. These cities and the othersAvondale, Arizona;
Bowling Green, Kentucky; Jackson, Mississippi; Louisville, Kentucky; and Omaha, Nebraskathat have received the prestigious Dollar Wi$e Capacity Grant award
are national leaders in the efort to increase Americans fnancial literacy. Their eforts and successes are profled in this book.
202.861.6759 dollarwise@usmayors.org www.dollarwiseonline.org
iii
Median value of owner-occupied homes
Median age
Population
Bachelors degree or higher
High school graduates
Language other than English spoken at home
$100,000 or more
Families below poverty level
Foreign-born
Homeownership rate
Individuals below poverty level
Median family income
Median household income
$75,000 to $99,999
$50,000 to $74,999
$25,000 to $49,999
$15,000 to $24,999
$14,999 or less
120,100
37.7
362,470
16.2
52.7
74.6
23.5
59.5
34.9
28.5
27,225
23,483
7.2
5.2
12.3
29.1
19.6
26.6
435,300
36.9
63,654
47.3
94.2
17.4
1.6
14.2
73.4
2.6
102,796
90,859
52.3
16.9
15.9
10.2
2.7
2
78,500
32.3
131,510
20.2
76.1
6.7
17.7
3.8
50.3
21.8
36,410
29,308
8.1
8.7
17.3
31.9
15.8
18.3
70,600
38.4
40,366
19.3
82.7
2.8
9.2
1.0
66.4
12.2
40,718
30,956
6.4
7.3
23.6
36.6
14.7
11.3
86,700
28.6
53,176
26.9
77.9
10.0
15.7
7.0
47.0
21.8
40,320
29,047
10.3
9.4
19.7
30.2
12.9
17.4
BOWLING GREEN QUINCY SAVANNAH PLEASANTON MIAMI
E D U C AT I O N
H O ME O WN E R S H I P
I N C O ME
By income group
20052006
STATISTICAL PROFILE
OF GRANT RECI PI ENTS
Source: 2000 United
States Census
NOTE
1. 2006 estimate
years
%
%
%
%
%
%
%
%
%
%
%
%
%
$
$
$
persons
BUILDING STRONG FOUNDATIONS iv
Scott County Rock Island County
78,900
37.8
149,388
17.1
82.6
8.4
8.1
4.6
69.7
10.7
47,956
38,608
12.4
11.3
20.2
28.3
12.6
15.3
92,400
35.4
158,689
24.9
86.3
5.6
7.7
3.1
70.6
10.5
52,045
42,701
17.4
13.1
18.1
27.4
11.1
12.9
OMAHA SAN FRANCISCO SEATTLE CAGUAS JACKSON SANTA FE
182,800
39.8
62,203
40.0
84.6
36.6
9.5
11.6
58.2
12.3
49,705
40,392
8.7
AVONDALE LOUISVILLE
82,300
35.8
554,496
1
21.3
76.1
6.2
17.9
3.8
52.5
21.6
36,696
28,843
8.6
8.4
17.6
31.2
15
19.3
129,200
29.0
35,883
16.2
71.2
39.3
10.3
17.1
77.6
13.8
51,084
49,153
11.9
13.3
26.1
28.8
10.8
9
12.1
24.8
31.6
11.5
11.3
64,400
31.0
184,256
27.1
79.1
3.8
19.6
1.1
58.0
23.5
36,003
30,414
9.5
7.7
17.6
29.9
14.6
20.7
94,200
33.8
88,680
unavailable
unavailable
unavailable
35.8
unavailable
unavailable
38.9
20,539
17,321
2.1
2.6
8.8
27.7
20.6
38.2
259,600
37.2
563,374
47.2
89.5
20.2
7.3
16.9
48.4
unavailable
82,355
45,736
23.9
15.5
22.2
23.3
7.4
7.6
396,400
36.5
776,733
45.0
81.2
45.7
7.8
36.8
35.0
11.3
63,545
55,221
28.8
13.2
18.7
21.9
7.9
9.5
94,200
33.5
390,007
28.7
86.0
10.4
7.8
6.6
59.6
11.3
50,821
40,006
14.1
13
24
30.3
10.3
8.3
QUAD CITIES
2007 2008 2009
[W]hen I learned about the Dollar Wi$e
Campaign, I thought it would be a perfect
ft. ... [W]e realize that fnancial literacy is
critical. ... Were pleased to win this award,
but ultimately it is my hope that the real
winners will be our better-informed
citizens and homeowners.
MAYOR ELAI NE WALKER
BOWL I NG GRE E N, K E NT UCK Y
1
20052006
GRANT RECIPIENTS
BUILDING STRONG FOUNDATIONS 2
Bowling Green, p. 3
Miami, p. 5
Pleasanton, p. 7
Quincy, p. 9
Savannah, p. 11
T
he Dollar Wi$e Capacity Grants Program debuted January 27, 2006, at the
74th Winter Meeting of The United States Conference of Mayors in Washington,
D.C. In a plenary session at the meeting, the frst Capacity Grants were awarded to
Miami, Savannah, and Pleasanton.
Miamis $20,000 Capacity Grant supported the fnancial education
component of Mayor Manuel A. Diazs ACCESS Miami initiative. A key element of this efort
is the Parent Academy, organized in partnership with Miami-Dade County Public Schools.
Through the Parent Academy, parents with children in the school system have the opportunity
to receive free fnancial education. This idea grew out of research showing that children
perform better academically if their home is fnancially stable. The program emphasizes basic
money management and planning skills through savings, credit card management, and
home ownership. At the time of the award, the city had trained over 320 community outreach
specialists to teach classes on basic money management and credit skills.
Savannah was awarded a $15,000 grant for its efort to help low-income families in the
city claim the Earned Income Tax Credit and then link them with a range of fnancial education
services after tax season is over. Savannah also ofers individual development accounts to
help residents become frst-time homebuyers after they complete an extended fnancial
education course.
Pleasanton received a $15,000 grant for the regional Tri-Valley Housing Opportunity
Center, which coordinates homeownership programs and services for residents of the Tri-
Valley area. The center ofers frst-time homebuyer training, fnancial education, and credit
counseling to low- to moderate-income families. In addition to Pleasanton, the nearby cities
of Danville, Livermore, and San Ramon support the centers activities.
Additional grants were awarded to Bowling Green and Quincy at the 74th Annual
Meeting of The United States Conference of Mayors in Las Vegas, June 5, 2006.
Bowling Greens Capacity Grant funded a personal fnance program to educate high
school students on issues such as income, money management, spending, credit, savings,
investing, and risk management. This program targeted at youth was extemely important to
Mayor Elaine Walker. Grant money also helped provide fnancial education classes for residents
in a drive to reduce bankruptcies. Additionally, the grant strengthened eforts to increase the
citys homeownership rates by educating low- to moderate-income residents on credit scores
and the homebuying process in a series of grant-funded workshops.
Quincys grant funded the Paycheck Partnership, a coalition of employers, educators, city
ofcials including Mayor John A. Spring, and the Federal Reserve Bank of St. Louis that works
to increase fnancial literacy among teenagers and college students and decrease student
debt. The Paycheck Partnership helps to increase teens understanding of their paycheck, how
to spend and save wisely, and how to set and reach fnancial goals. With staf support from
the Federal Reserve, the partnership also trains college students as fnancial literacy teachers
and mentors.
Enhancing fnancial education and promoting personal fnancial management is of
critical importance, commented Long Beach Mayor Beverly ONeill, then president of The
United States Conference of Mayors. I wholeheartedly endorse the National Dollar Wi$e
Campaigns eforts to promote fnancial education.
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BOWLING GREEN
$ 1 5 , 0 0 0
d.williams@handsinc.net
1.877.796.4176
Deborah Williams
C O N T A C T
Mayor
Elaine Walker
After a survey of high school seniors in 1998 showed that
students are under-informed about the basics of fnance, the City
of Bowling Green decided to work to raise the fnancial literacy of
high-school freshman. The city teamed up with area high schools
and Junior Achievement to develop a curriculum to teach the
students the fve major themes of fnancial management:
income, money management, spending and credit, savings
and investing, and risk management. A local business volunteer
teaches a session to students once a week for six to eight weeks.
The City works with both Barren River Safe Space, the local
spouse abuse center, and the local International Center, which has
received grants to promote savings by developing IDAs. Working
together, the City and its partners in this public/private coalition
provide free assistance with tax fling and promote the federal
Earned Income Tax Credit (EITC). Public outreach continues
through workshops on the importance of credit reports and
scores, budgeting, and savings. The City works to promote
down payment assistance and 100% fnancing programs for
new homeowners. Each June, the City sponsors the Afordable
Homeownership Festival while conducting workshops and
counseling on homeownership throughout the year.
To make the program efcient and successful, the City
determined what programs were already available and what
gaps existed in the current services. The main issues identifed
included a need to better educate youth; a high bankruptcy rate;
and a homeownership rate of only 47%. As a result, the following
goals were set: educating youth as a long-term solution;
teaching residents to become better consumers; and promoting
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Mayor Walker (standing) speaks to a class on the
importance of wise personal fnancial management.
ONGOI NG I MPACT
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When Bowling Green launched its Dollar Wi$e campaign in 2005,
its goal was to expose all of the citys high-school sophomores
to the principles of fnancial literacy. Through the Dollar Wi$e
Capacity Grant the city received in 2006, Bowling Green was
able to expand on its initial goal and build fnancial education for
everyone into a growing movement in the community.
In addition to eforts to promote fnancial education among
high schoolers, Bowling Greens Capacity Grant helped Mayor
Walker and her staf forge a joint efort with the local newspaper,
the Daily News. The newspaper is now a key partner with the City
in its work to raise the profle of fnancial literacy among residents.
Its Dollar$ and Sense series publishes an article on personal and
family fnancial wellbeing every two weeks.
With the initial fnancial support of the MayorsNational Dollar
Wi$e Campaign, the City continues to provide credit counseling
for frst-time homebuyers. These eforts have continued to be
successful, even as the economy and housing market have
worsened. In fact, for Bowling Green, continuing these eforts
through a slowdown is essential. Teaching fnancial literacy and
providing the necessary tools to handle personal fnances is even
more important during an economic downturn, Mayor Walker
says. Through efective fnancial education, we
are able to help people weather the storm even
better.
In addition to its work with the newspaper,
high schoolers, and frst-time homebuyers,
Bowling Green has sought other ways to reach
out to the larger community. A community forum
on fnancial education took place in spring 2008
and was a critical opportunity to raise public
awareness of the need for greater fnancial literacy.
Through this event organized by the City, fnancial
institutions, AARP, the local Realtors association,
and others all came together to ofer the public
access to fnancial education resources and help
on managing personal fnances. Out of this forum,
momentum has continued to build around the
goal of creating a credit-responsible community.
To achieve this goal, Mayor Walker and the City
of Bowling Green continue to build their strong
partnerships with the local housing authority,
Housing Assistance and Development Services
(HANDS), and Junior Achievement. Through a coordinated
efort with its partners, the City has been able to leverage the
funds it received through a Dollar Wi$e Capacity Grant to lay the
seeds of fnancial education throughout the community. Now,
in the midst of an economic downturn, those seeds are coming
to fruition and helping Bowling Green residents through the
recession.
Most importantly, perhaps, the Dollar Wi$e Capacity Grant
helped Mayor Walker and the City of Bowling Green raise the
profle of fnancial education in the community. The need for
skilled and wise personal fnancial management, fnancial
education for youth, and credit counseling to enable residents
to buy a frst home has never been more clear in this southern
Kentucky city. The City and Mayor Walker remain steadfast in
their commitment to build Bowling Green into a Dollar Wi$e
community.
and enabling homeownership. The Dollar Wi$e campaign is the
frst collaborative efort of its kind in Bowling Green to promote,
coordinate, and develop ongoing fnancial education programs.
Publicity has extended to include the local newspaper,
the Daily News, which publishes a biweekly article on money
management. The program focuses on broader marketing
and publicity techniques to ensure participation from a variety
of residents. Since the launch of the program, response from
citizens has been tremendous. They are discovering that when
they are more economically secure, they have more options in
life, and can pass on opportunities to future generations. This
enthusiasm has led to setting long term goals such as extending
the campaign to all individuals. The goal is to provide a variety of
fnancial education programs for all ages and income levels.
Mayor Walker (standing, sixth from right) smiles with Bowling
Green youth taking part in the citys Dollar Wi$e campaign.
Mayor Walker and Dave Gatton of The United States
Conference of Mayors (fourth and third from left,
respectively) stand with Bowling Green residents who
have benefted from the citys fnancial education eforts.
5
MIAMI
$ 2 0 , 0 0 0
wporro@miamigov.com
305.416.2181
William Porro
C O N T A C T
Mayor
Manuel A. Diaz
ACCESS Miami is Miamis poverty reduction strategy, a
comprehensive citywide initiative aimed at increasing residents
access to fnancial tools and education that are fundamental to
economic prosperity and success. The program seeks to creatively
leverage fnancial and human resources from the public, private,
and nonproft sectors. Two major aspects of Miamis fnancial
literacy campaign include Train-the-Trainer and Miami-Dade
County Public Schools Parent Academy.
Train-the Trainer
Regular Train-the-Trainer fnancial literacy workshops are
organized to increase the efectiveness of community outreach
specialists from participating organizations, with the goal of
relaying the information to residents. These workshops always
take place in a central location to increase accessibility. Training
materials are available in multiple languages, including English,
Spanish, and Creole, whenever possible. Press releases and e-mail
updates spread the word before and after the event. Databases
of program participants, partner agencies, and other relevant
parties are continually updated. The quarterly newsletter of
the City of Miamis Department of Community Development
highlights workshops with pictures, quotes, and curriculum
detail. Afterwards, feedback and follow-up help determine areas
to improve.
The Parent Academy
The Parent Academy expands the citys outreach by utilizing the
framework of the public school system. It is a year-round initiative
designed to help parents become full partners in their childrens
education. Parents can participate in three types of courses: core,
covering parenting and family fnancial skills; growth, discussing
starting a small business and public speaking; and professional
certifcation, including computers and tax preparation. All
courses are free, and assistance with childcare and transportation
is provided.
Additional eforts include free tax return preparation; the free,
Internet-based, counselor-assisted Beneft Bank program;
individual development accounts; and micro-business loans. The
City has teamed up with the Bilingual Parent Outreach Program
to reach out to the areas large immigrant population. Instead
of attempting to administer a similar program, this partnership
allows the City to add value to an existing operation. Across the
board, Miami works to build the capacity of organizations that
specialize in a particular area of interest.
Partners in these eforts include local community-based
organizations, faith-based organizations, mission-driven fnancial
institutions, and the public school system.
The comprehensive nature of ACCESS Miami is its most
exceptional characteristic. It is an all-encompassing concept that
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Mayor Diaz participates in community
events during Dollar Wi$e Week 2006.
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In 2003, Miami was ranked as Americas poorest city due to its
33% poverty rate. Though poverty is still relatively high (26.9%),
the poverty rate was reduced by 2004, ranking Miami as the 5th
poorest city in the nation. This decrease in citywide poverty is
directly infuenced by the components of ACCESS Miami.
Financial literacy
ACCESS Miami continues to dedicate itself to teaching all city
residents the basics of personal and family fnances. Financial
literacy is vital when it comes to making the appropriate decision
in managing personal fnances. The fnancial literacy outreach
workshops are typically conducted in a train-the-trainer style
fashion, requiring specifc tools that measure trainers and users
success. Since 2004, more than 8,600 residents, businesses and
organizations have been trained and educated through various
partnered workshops and even capacity building coaching
sessions. An important future step is to measure the number
of people that the trainers are able to reach and the number of
end-users that implement the knowledge gained through the
workshops and seminars.
The Beneft Bank
Due to the constant increase in fnancial pressure and disparity
in wealth, the City of Miami recognized the need to provide
support for low-income families to help make them more self-
sufcient. So ACCESS Miami implemented The Beneft Bank
(TBB), a tool to help individuals and families access existing
benefts that they are eligible to receive provided by the local,
state, and federal governments. TBB is an Internet-based, multi-
beneft eligibility platform which enables a trained counselor to
prepare a city residents tax return and simultaneously complete
the appropriate forms for other state and federal benefts. It was
developed for use by a wide range of agencies, and it provides
information for organizations to more efectively advocate for
policies that better serve their communities.
The programs beginning were humble: in 2005 it prepared
63 tax returns for $82,000 in refunds. Eforts increased over 857%
in three years, generating more than 600 tax returns prepared
for a total of over $426,000 in refunds in 2008. In 200607, TBB
staf came to Miami to conduct three counselor trainings for
City of Miami TBB sites. In November and December 2006, two
trainings were conducted at the City of Miami Administration
Riverside Center, certifying staf from more than 20 City ofce
locations, community groups, and faith-based organizations as
counselors. The City of Miami was at the forefront of training and
implementation eforts for 2008, continuing its outreach to both
community and faith-based organizations.
Currently, plans include expanding TBB into local schools by
leveraging the current partnership with the Miami-Dade County
Public Schools Bilingual Parent Outreach Program. The City and
school administrators have been nationally recognized for the
innovative use of this group of teachers and the school systems
infrastructure which can easily encompass TBB at the same
schools where fnancial literacy classes are taking place.
Matched Savings Fund
The City of Miamis Matched Savings Fund (MSF) is an individual
development account (IDA) program which builds residents
ability to save. The MSF is a federally- and locally-funded efort
designed to encourage low-income families to accumulate assets.
The MSF provides a match of $2.00 for each dollar an individual
participant deposits into an MSF savings account. Using money
received through earned income, the Earned Income Tax Credit
(EITC), or Temporary Assistance for Needy Families (TANF),
participants can deposit up to $1,000 per year eligible for the
matching funds. MSF will contribute up to $2,000 to an individual
per year, or up to $4,000 to a household per year.
In the frst year of implementing the MSF, savings in linked
accounts could only be used to (1) purchase a home or (2)
capitalize a business. Building upon the educational component
and the existing City/school system partnership, post-secondary
education is now a third savings goal supported by the MSF.
Recently, community banks have added bonus funding amounts
for those residents who complete the MSF program towards
closing costs. These added funds of $1,000 to $2,000 are above
and beyond the matched funds and the clients own savings.
unifes numerous other beneft programs. The guiding premise
of these and all poverty-reduction projects in the City of Miami is
leveraging and maximizing existing resources, such as the public
schools, with a goal of increased organizational capacity and,
most importantly, direct community outreach.
By providing access to all benefts at all levels for all
residentsthe most fundamental role of governmentACCESS
Miami strengthens community with wealth-building resources.
Mayor Diaz announces the new ACCESS Miami initiative at
a press conference, September 1, 2005. Right: Mayor Diaz
shakes hands with children during Dollar Wi$e Week 2006.
ACCESS
Miami
MODEL PROGRAM MIAMI, FLORIDA
FOUNDING SPONSOR
F I N A N C I A L E D U C A T I O N F O R A M E R I C A
MA Y O R S N A T I O N A L D O L L A R W I $ E C A MP A I G N
THE UNITED STATES CONFERENCE OF MAYORS COUNCIL FOR THE NEW AMERICAN CITY
ACCESS Miami was the subject
of the Dollar Wi$e Campaigns
2008 publication Model Program:
ACCESS Miami.
7
PLEASANTON
$ 1 5 , 0 0 0
serickson@ci.pleasanton.ca.us
925.931.5007
Scott Erickson
C O N T A C T
Mayor Jennifer
Hosterman
Since the early 1990s, the City of Pleasanton, California, has
worked with four neighboring cities and two counties to make
the dream of homeownership a reality for an increasing number
of residents, recognizing that enhanced economic stability and
social wellbeing can be found in owning a home.
Today that efort has evolved into the Tri-Valley Housing
Opportunity Center (TVHOC), a unique collaborative efort by
multiple jurisdictions. With the understanding that the two key
ingredients of promoting homeownership in their community are
improved access to existing programs and preparing prospective
buyers both intellectually and fnancially, the centers main
services include frst-time homebuyer training, fnancial training,
and credit counseling. The center ofers support and resources
throughout the entire homeownership process, including a
credit check, consultation, and the fnal home purchase.
These eforts have a broad base of political and fnancial
support, including local congressional representatives, the
Economic Development Initiatives grant program of the United
States Department of Housing and Urban Development, and
each of the fve participating cities. Each city donated not only
$50,000 toward startup costs but also time, ofce resources,
and in-kind stafng to the center. Efort is ongoing in forming
partnerships with agencies that have expertise in afordable
housing.
A key partner includes real-estate agents who participate in
frst-time homebuyer training. Upon completion of this training,
agents receive a certifcate. With this in hand, the real-estate
agents are certifed to work with TVHOC clients.
In the end, the goal is the clients fnancial wellbeing and
economic independence. This involves educating clients to
make informed decisions. As this is done, goals are set and met
and the dream of personal homeownership is achieved.
Pleasantons Dollar Wi$e Capacity
Grant supported the work of the Tri-
Valley Housing Opportunity Center.
Residents of Pleasanton
and other cities in the
Tri-Valley attend a
fnancial education
seminar organized by
the Tri-Valley Housing
Opportunity Center.
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The Dollar Wi$e award, received by the City of Pleasanton in
January 2006, provided a critical boost to the Tri-Valley Housing
Opportunity Center (TVHOC). This regional nonproft agency
had been established by Pleasanton and its four neighboring
cities (Livermore, Dublin, San Ramon, and Danville) several
months earlier in September 2005. As described in the original
application, the TVHOC represents the culmination of years of
multijurisdictional collaboration dating back to the early 1990s.
The new agency now functions successfully as a one-stop
shop for regional homeownership and fnancial education and
information.
The fnancial award provided by the Dollar Wi$e Campaign
allowed the TVHOC to enhance the scope of programs ofered to
its clients at a relatively early stage in its development. In particular,
the agency was able to accelerate its plans to grow beyond
its core mission to provide basic homebuyer education and to
create several new fnancial education program components.
As part of the new Family Stability and Home Linkage (FSHL)
program, several new education modules were added to the
existing program curriculum covering the following fnancial
education topics:
Establishing banking and knowing your money.
Savings and knowing your rights.
Establishing credit and proper use of credit.
The FSHL trackis specifcally targeted at low- and very-low-
income households who may aspire to homeownership but may
require signifcantly more education and preparation compared
to moderate-income households. The FSHL program provides the
type of extra attention that will move these households toward
eventual homeownership while providing critical fnancial and
self-sufciency skills and resources. To date, approximately 50
households have enrolled in the FSHL program, and about a third
of those have already transferred to the home linkage track.
The new FSHL program has led to the introduction of several
additional complimentary resources including early delinquency
and pre-foreclosure counseling and free income tax preparation
through the VITA (Volunteer Income Tax Assistance) program.
Through VITA, the TVHOC has been able to return over $70,000 to
over 60 households through tax refunds while educating clients
on the importance of banking and savings and assisting with
access to other social services to bring fnancial stability to their
lives. The tax refunds have been used to establish IDA accounts to
help move these households toward eventual homeownership,

highlighting the important relationship between fnancial
education and the attainment of homeownership. As an
example, one FSHL household that had not fled taxes in three
years received a refund of $8,500 with the help of VITA and used
it to open a savings account to eventually purchase a home.
In addition to the fnancial assistance, the Dollar Wi$e
award provided important local, state, and national recognition
of the TVHOCs eforts and achievements at a critical stage
in the evolution of the agency. The City collaborated with its
jurisdictional partners and with the TVHOC to hold a local award
presentation ceremony on March 14, 2006, at the TVHOC ofce
in Livermore. The event was combined with the installation of
the founding board of directors and was attended by local
elected ofcials and key agency representatives in addition to
members of the public. The publicity aforded by the Dollar Wi$e
award and by similar events and opportunities continues to keep
the TVHOC in the limelight, strengthening its public image and
assisting outreach eforts. The TVHOC has been highly successful
in keeping its activities and achievements in the public eye
through regular events (see box at right).
Many of these events have involved direct participation
from Pleasanton Mayor Jennifer Hosterman as well as mayors
and council members from the other partner cities and other key
public ofcials.
The TVHOC has maintained a close working relationship
with its jurisdictional partners by using city facilities throughout
the region as sites for workshops and service delivery. This
collaboration ensures that the TVHOCs activities have a high
degree of visibility throughout the region while minimizing the
impact on the limited agency budget and facilities. In addition,
staf from the fve founding cities participate in monthly board
meetings in an advisory capacity to provide input and assistance
and monitor agency progress vis--vis its core mission.
The experience gleaned from the frst few years of the
TVHOCs history has revealed several important lessons. First of
all, agency collaboration and public-private partnerships are key
elements to the success of any fnancial education campaign.
Further, fnancial education is a critical component for a
successful homebuyer education program. Although the TVHOC
board and founding cities realized the need to introduce fnancial
education resources at some stage in the agencys evolution, the
Dollar Wi$e award was a key factor allowing the introduction of
fnancial education components less than a year after the agency
opened its doors. Components such as the Family Stability and
Home Linkage program are assisting the TVHOC to extend its
services to a much broader segment of the local population,
thereby increasing its positive impact on the region.
Like any new nonproft agency, the TVHOC is undergoing
normal growth pains as it works to achieve self-sufciency, a
healthy budget, an active and engaged board of directors, and a
stable and well-trained staf. The agency has made tremendous
strides since its establishment in September 2005 and continues
to enjoy a high level of support from the jurisdictions that it
serves. The ongoing volatility of the housing market and national
economy continues to pose challenges to the TVHOC in terms
of demand for services in an environment of tight funding. The
City of Pleasanton, its jurisdictional partners, and the TVHOC
appreciate the support provided to date by The U.S. Conference
of Mayors and look forward to future collaborations.
June 6, 2006 | Dublin
Housewarming celebration honoring Robert Silva, frst
TVHOC graduate to purchase a home
October 24, 2006 | Livermore
Celebration of TVHOCs frst year anniversary
May 1, 2007 | Livermore
Celebration of TVHOCs fftieth homebuyer and recognition
of BayEast Association of Realtors as a platinum sponsor
May 10, 2008 | Pleasanton
Regional housing forum to kick of Afordable Housing
Week 2008 and introduce the TVHOCs new foreclosure
counseling and post-purchase education components
October 30, 2008 | Sacramento
Presentation at annual statewide California Redevelopment
Agency (CRA) conference on Stemming the Tide of
Foreclosures and Leveraging Housing Funds Through
Public/Private Partnerships
May 27, 2009 | Pleasanton
Annual Real Estate Town Hall Meeting sponsored by BayEast
Association of Realtors and the City of Pleasanton and
presentation of the National Association of Realtors and The
U.S. Conference of Mayors Ambassadors for Cities award
T R I - VA L L E Y H O U S I N G O P P O R T U N I T Y C E N T E R
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QUINCY
$ 1 5 , 0 0 0
djanney@culver.edu
573.288.6388
Dr. Dell Ann Janney
C O N T A C T
Mayor
John A. Spring
In 2004, a small group of Quincy citizens considered ways to
increase teen fnancial management. What resulted was a
coalition called the Paycheck Partnership, which has brought
together various groups and individuals from all walks of life in an
efort to help high school students establish a solid
fnancial foundation for the future. Local college
students volunteer as teachers to provide them
with education and mentoring opportunities.
After receiving training from staf of the Federal
Reserve Bank of St. Louis, the college-student
volunteers work to increase teens understanding
of their paycheck, how to spend and save wisely,
and how to set and reach fnancial goals. The goal
is to inspire conversations among teens, parents,
educators, and the business community about
personal fnancial management.
The initial group of citizens included school ofcials, bankers,
local employers, and staf from the Federal Reserve in St. Louis.
Today, coalition members include the Quincy Area Chamber
of Commerce, the Federal Reserve, the Ofce of the Mayor of
Quincy, Quincy University, and Culver-Stockton College.
Key members of the coalition are Quincy-area employers,
whose involvement is vital to encouraging teen participation.
Usually the employers pay their teenage workers for their
two hours in the Paycheck Partnership class. Additionally, the
partnership ofers various ways for businesses to encourage teen
employee participation, including options such as providing
cash or gift certifcates.
The Paycheck Partnership curriculum was developed by
staf of the Federal Reserve Bank, who in turn train
the college-student volunteers. Training includes
an overview of course materials, pedagogy tips,
a tour of the Federal Reserve Bank in St. Louis,
and a mentoring session with a Federal Reserve
employee. The courses are designed to be brief,
interesting, teachable in a variety of settings, and
include a product that the high schoolers can
take home.
This creative approach to teen fnancial
literacy has been met with approval from all
sides. Teen participants indicate that attending
the class increases their awareness of and interest in fnancial
management. College student trainers are committed to the
initiative and also indicate that the class has made a substantial
diference in their awareness of personal fnancial management.
Local college
students volunteer
to teach high
schoolers about
their paychecks
and how to use
them wisely.
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What was the biggest beneft your city received through
the Capacity Grants Program?
On the Culver-Stockton College campus each year we reached
over 150 new college students and 75 prospective students in
utilizing the Paycheck Partnerships fnancial education materials,
which impacts students from across our nation. In addition, the
Paycheck program was taught in over 43 classes in the Canton-
Quincy area, impacting over 623 students.
Our program is innovative in that we partner with the St. Louis
Federal Reserve to provide excellent educational materials to
students. In addition, the St. Louis Federal Reserve provides
training for our college students who serve as the teachers of the
Paycheck classes.
The Paycheck Partnership launched its public Web site, www.
yourpaycheck.org, on September 23, 2005. Since then, articles in
the local newspaper, the Quincy Herald-Whig, have included:
Your Paycheck, Thursday, October 6, 2005.
Mayors grant will further monetary lessons for youth,
Friday, June 9, 2006, page 9A.
Hard Work Pays Of, Thursday, June 15, 2006, page 5B.
Paycheck Partnership: Unique Collaboration, June 26,
2006.
How did your citys Capacity Grant elevate the profle of
Through newspaper articles, publications produced by the
Quincy Area Chamber of Commerce, and personal contacts made
by Laura Donahue, the director of Your Paycheck, our business
leaders and the community at large were educated about how
the fnancial education of the youth in our community today will

impact our local economy in the future. In addition, the positive
responses from our local high-school teachers prove that our
educators also now understand the importance of instruction on
personal fscal responsibility.
It is important to partner with other organizations for success.
We utilized the resources of Culver-Stockton College, the Federal
Reserve Bank of St. Louis, the Quincy Chamber of Commerce,
area employers, and the Dollar Wi$e Capacity Grant.
We found that smaller classes allowed for better student-teacher
interaction. Our fnancial education program was delivered by
college students who were involved in two student organizations,
Institute of Management Accountants and Students in Free
Enterprise. This structure provided the pool of teachers to
teach the program. The college students were then trained by
education professionals from the St. Louis Federal Reserve to
better prepare them for teaching in the program.
What challenges have you faced?
The Dollar Wi$e grant funds will soon run out, and continued
fnancial support is a necessity in order for the program to
continue.
ONGOI NG I MPACT
Opposite page, bottom right: Mayor Spring (center) accepts a check
for his citys Dollar Wi$e Capacity Grant from Angie Garcia Lathrop of
Bank of America (left) and USCM staf person Dustin Tyler Joyce at a
presentation in the council chamber, Quincy City Hall, September 8, 2006.
Quincys Your Paycheck is the model for the Dollar Wi$e Summer Youth Campaign, which
encourages mayors and cities to incorporate a fnancial education component into their summer
youth employment programs. For information on how to replicate Quincys efort in your
community, please visit www.dollarwiseonline.org.
A Quincy teenager shares
his work with Mayor Spring
at a fnancial education
workshop organized by the
Paycheck Partnership.
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Opposite page, top right, bottom left, and bottom middle:
Mayor Spring participates in a fnancial education workshop for
high schoolers organized by the Paycheck Partnership.
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SAVANNAH
$ 1 5 , 0 0 0
tgadson@niacdc.org
912.447.5577
Teinique Gadson
C O N T A C T
Mayor
Otis S. Johnson
Savannahs Dollar Wi$e campaign serves to continue and
strengthen the work of several existing programs that help
community residents become more fnancially literate.
Among these is the EITC Coalition, an efort by local nonproft,
government, and private-sector organizations to help low-
income residents fle their income tax returns and apply for the
federal Earned Income Tax Credit (EITC). In addition to educating
the public about the EITC, they ofer activities that cover topics
such as the federal Child Tax Credit (CTC), fnancial education,
individual development accounts (IDAs), and homeownership.
Yet taking advantage of tax credits is not all the EITC
Coalition and its lead partner, the Neighborhood Improvement
Association (NIA), are trying to do. The NIA is certifed through
the U.S. Department of Housing and Urban Development (HUD)
to conduct homebuyer and fnancial education training. It works
with its clients to help them develop an asset base through
homeownership.
Working with local banks SunTrust and Wachovia and
$100,000 in resources donated by the United Way of the Coastal
Empire, the NIA expanded the number of individuals with IDAs.
Building on that success, the NIA has developed a proposed IDA
program for youth to link savings with
their future investment in post-secondary
education.
Other innovations have included
the use of place-based and mobile units,
a Youth IDA program for tenth graders
at a Savannah public high school, and a
Speakers Bureau called Lunch and Learn,
where the NIA reaches out to Savannah
area employers to set up a 30- to 50-
minute fnancial education seminar during
an employee lunch session.
Through a combination of
pre-existing programs and new ideas,
Savannahs Neighborhood Improvement
Association, EITC Coalition, and overall
Dollar Wi$e campaign continue to
seek innovative ways to improve each
individuals fnancial security and, in turn,
the quality of the entire community as a
whole.
Mayor Johnson (back) stands with students who
entered Savannahs Dollar Wi$e Week 2008 essay
contest. In the front row are the contest winners: left to
right, third-place winner Hollis Brown, frst-place winner
Shakeria Lewis, second-place winner Brianna Adams,
and honorable mention Bryant Thomas. The awards
were presented at Savannahs annual Dollar Wi$e Week
banquet, where the city and its partners celebrate their
success in fnancial education in the previous year.
Savannahs Dollar Wi$e Campaign Committee. Front row,
left to right: Eleanor Foster, First Chatham Bank; Edward
Chisolm, Youth Futures Authority; Stephanie Johnson,
SunTrust; Jackie Ogden, University of Georgia Corporate
Extension Services. Back row, left to right: Barbara Mincey,
Capitol City Bank and Trust; MaRonde Lotson, City of
Savannah; Carol Fireall, community activitist.
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How did your Capacity Grant help launch a broader
fnancial education program in your city?
The initial funding for our Dollar Wi$e campaign was signifcant
for the City of Savannah. Among other things, the funds allowed
the city to contract with a community-based organization, the
Neighborhood Improvement Association, that had deep roots
in the community. The fact that the city utilized the funds to
contract with the NIA gave the efort immediate credibility and
brought other stakeholders to the table. The grants program
allowed community partners to collaborate on issues of fnancial
education, asset development, and poverty reduction. NIA
also spearheaded the Chatham Savannah Asset Development
Coalition. With funding from the City, NIA was able to steer the
group in the direction of combining eforts with Mayor Johnsons
Dollar Wi$e campaign. Each year the Coalition reaches tens of
thousands of Savannah residents through its public information
and education campaign. Likewise, a broader and more diverse
group of Savannah residents are also informed and educated
about our fnancial education initiatives.
We decided early on to expand our work beyond the events of
Dollar Wi$e Week. We have elected to promote Dollar Wi$e year-
round. The funds have been used to leverage additional dollars
and tie our eforts with a larger poverty-reduction strategy.
Mayor Johnson has been fully committed and engaged in the
process. In addition to promoting fnancial education, the mayor
has also encouraged asset development among all Savannahians.
He has also supported capacity building among service-delivery
organizations.
We see fnancial education as a tool in the tool box. It is essential
for families who are experiencing poverty and trying to build a
successful fnancial legacy for themselves and their community.
Financial education is a year-round process.
Infuse the work within a larger poverty-reduction strategy.
Challenge the powers that be to include this work within
the Citys general budget.
Ensure that the community-based organization has the
capacity to implement the strategy.
Get buy-in from multiple parties, including the school
system.
Utilize philanthropic dollars to leverage private and public
dollars.
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Financial education happens in multiple ways over multiple
mediums.
There must be a youth component that is relevant, focused,
and accessible.
What challenges have you faced? How can The United
States Conference of Mayors support you in overcoming
those challenges and fnding greater success in your
eforts?
Future success for our endeavors, and how The United States
Conference of Mayors (USCM) can support our local eforts, falls
into three categories:
1 | Diversity. An increasingly larger, more diverse population
of individuals needs fnancial education. There is a growing
Hispanic population in this region of the country. We need to
come up with innovative ways to reach out to fringe populations
as well as create inroads in our rural communities. The spectrum
of fnancial education must include a wide range of programs
and services to attract and assist a wide range of communities.
This concept also applies to age. As more youth and young adults
enter the workforce and interface with mainstream fnancial
institutions, there is a greater need to intervene at an early age.
2 | Capacity building. The largest challenge of providing
fnancial education is the notion that there are more individuals
across communities who need fnancial education services than
there are resources to serve them. In these hard economic times,
cutbacks are increasingly prevalent. This is beginning to take its
toll on the nonproft sector. In addition to monetary resources,
the USCM can support local eforts by engaging and encouraging
local governments to support local eforts. USCM should also
continue to provide community-based organizations technical
assistance, materials, and contacts from across the country.
3 | Social innovation. As we alluded to before, there is a need
to come up with new strategies, concepts, and ideas to address
social problems. We need to build consensus and alliances across
sectors: business, government, for-proft, and others. We need
visionaries to step up and lead this charge in these turbulent
times. Underserved and neglected segments of society will
remain as such unless we infuse new strategies to help them. We
will look to the USCM to help lead the way at the national and
local level.
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[Y]ou need to get engaged in this
issue. ... It has made a diference
in my community. ... [T]hrough the
programming and education that weve
been able to provide for young families
and young children, we really have made
a diference in terms of what we believe
their future will be.
MAYOR J ERRY ABRAMSON
LOUI S VI L L E , K E NT UCK Y
13
2007
GRANT RECIPIENTS
Avondale, p. 15
Louisville, p. 17
Quad Cities, p. 19
T
he Mayors National Dollar Wi$e Campaign awarded Capacity Grants to
three cities at the 75th Winter Weeting of The United States Conference of Mayors,
January 26, 2007, in Washington, D.C.. Louisville received $25,000 while the Quad
Cities and Avondale received $15,000 each to enhance their ongoing fnancial
literacy eforts.
Louisvilles grant supported the citys frst-ever Asset Building Summit. The grant also
helped fund family-focused fnancial education evenings. Mayor Abramson told the mayors
that the program has made a real diference in the lives of people in the Louisville community.
He stated, You need to get engaged in this issue. [It is about] dollars and nickels and pennies
that really do belong in the pockets of your citizens, as well as the educational aspect to
ensure that families and kids who have not had the guidance in the past of how to create
assets and how to create value can better understand.
Mayor Abramson also explained his citys approach to fnancial education: Our
organization is a coalition at home, and it brought 25 [to] 30 organizations together to
work on this approach and this project. It has made a diference in my community, to the
tune of millions and millions of dollars in EITC rebates. And, at the same time, through the
programming and education that weve been able to provide young families and young
children, we really have made a diference in terms of what we believe their future will be.
The Quad Cities, which consist of Bettendorf and Davenport, Iowa, and Moline and
Rock Island, Illinois, as well as several smaller nearby communities, received a grant for their
multi-jurisdictional QC DollarWise Partnership. The funding supported the partnerships goals
to increase its membership and expand its research. Through these eforts, the partnership
has been able to ofer more residents information about banking, the EITC, and the perils of
payday lending services.
Avondale received a grant for its Financially F.I.T. (Freedom to Invest in Tomorrow)
program. The program reached 350 people in 2006 through community workshops on
savings, taxes, and other fnancial matters. The grant enabled the city to support a fulltime
staf person for the Financially F.I.T. program.
I strongly support the eforts of the many mayors involved in the Dollar Wi$e Campaign,
commented Trenton Mayor Douglas Palmer, then president of The United States Conference
of Mayors. The more fnancial skills our citizens have, the more able they are to achieve
homeownership, raise families, and contribute to our communities as a whole.
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2007 GRANT RECI PI ENT
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scurless@avondale.org
623.333.1613
Sammi Curless
C O N T A C T
Mayor Marie
Lopez Rogers
The City of Avondales Dollar Wi$e campaign coincides with its
Financially F.I.T. (Freedom to Invest in Tomorrow) program. F.I.T
promotes the concept that families and individuals can attain
fnancial freedom and achieve short- and long-term goals when
they have the appropriate tools, resources, and education. The
program has fve major components including community
fnancial workshops, fnancial assessment through a partnership
with Credit Union West, Volunteer Income Tax Assistance (VITA)
through a partnership with the IRS, individual development
accounts (IDAs), a frst-time homebuyers matching savings
account program, and the Youth F.I.T. Symposium.
Avondale, part of the Phoenix metropolitan area, is a fast-
growing city with an equal mix of older, long-term residents
and newcomers. Avondale also has a high minority population
and surpasses the national average for individuals and families
in poverty. To deal with these dynamics, the citys Dollar Wi$e
campaign focuses on three core groups:
Older citizens who are looking to maintain their property or
move from renting to buying a home.
Youth who need to build savings while dealing with the
challenges of being fnancially independent.
Residents who fall below the poverty line.
Avondales Dollar Wi$e campaign and F.I.T. program receive
help from numerous partners in order to develop the program.
Credit Union West provides volunteer hours, matches fund
vouchers for participants to open savings accounts, and ofers
a professional fnancial educator to the program. Arizona Saves
helps by providing fnancial educators to the program. The State
of Arizona and the IRS assist the program by providing technical
support, program support, and training for volunteers. Each of
the partnerships strongly contributed to the continued success
of Avondales Dollar Wi$e campaign.
To face the changing demographics of the city, Avondales
Dollar Wi$e campaign tailors itself to the specifc needs of the
community. For example, to combat Avondales high rate
of poverty, the city has provided budgeting seminars with
Community Action Program (CAP) staf to individuals that were
already seeking utility or rent assistance. Avondale provides
multiple programs like this that target and meet the needs of the
community. Through exit surveys, the city is able to determine
how well it is meeting the specifc needs of its population and
adjust if necessary.
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Avondale is pleased to be
a part of [the Dollar Wi$e]
campaign to spread the
message about the positive
impact of saving money and
investing in the future.
MAYOR MARI E LOPEZ ROGERS
Credit Union West is an
important partner in Avondales
fnancial education eforts.
Above, right bottom, and far right
bottom: Local young people participate
in Avondales Youth F.I.T. Symposium.
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What did your citys Dollar Wi$e Capacity Grant support?
Avondales Dollar Wi$e Capacity Grant supported two sessions of
Teaching Kids to Save. Each participant received a $25 voucher
to open a savings account for their youth at a local credit union.
Grant funds have also been used to present fnancial
seminars to teens involved in the citys Young Families program,
our Teen Summit, the i-Learn program at our local YMCA, and
EITC outreach.
How was the Dollar Wi$e Capacity Grant instrumental in
what you did?
The Capacity Grant was instrumental in expanding the scope of
Avondales fnancial literacy outreach eforts. In particular, with the
aid of the grant we were able to create interactive programming
designed to keep local youth interested and engaged in the
important topic of personal fnancial management. The grant
also enabled us to be more creative in how we promoted the
Youth F.I.T. Symposium and other events to youth in Avondale.
What do you consider innovative in what you did?
Working with youthespecially on a subject like fnances
requires a lot of creativity and innovation. Partnering with a local
credit union to provide vouchers to jumpstart youths savings
accounts has been particularly efective. We are also particularly
proud of our work with the i-Learn program at the YMCA.
Where do you want to take your program?
The city recently opened a Resource Center that will serve as a
hub for human services for the Southwest Valley. We are creating
a fnancial education corner within the center where the
community can come and seek assistance with budgeting and
other personal fnancial management needs. Through the center,
which served as a VITA site for the Southwest Valley for the 2009
tax season, we will also be providing a youth-friendly program
on fnancial education.
What lessons have you learned through your Dollar Wi$e
Capacity Grant? What advice do you have for other cities?
Dont be afraid to seek partnerships with a variety of local organi-
zations. Strong local partners can be a great asset when it comes
to providing exposure for local fnancial literacy eforts as well as
providing meeting space, volunteers, and other resources.
We would urge other cities to remember that youth are a
good audience to start teaching about money: where its made,
whats on it, and, most importantly, how to spend and save it.
How many in your community were impacted by the
grant?
30 teens and 10 parents at the Youth F.I.T. Symposium
30 teens in the Avondale Young Families Program
10 teens at the YMCA i-Learn program
16 youth with the addition of the Dollar Wi$e Summer Youth
Campaign to our Next STEP (Summer Teen Employment
Program) in 2009
How has your mayor been involved?
Mayor Lopez Rogers is very supportive of our local fnancial
education eforts, the citys participation in the Dollar Wi$e
Campaign, and the partnerships we have built with local
organizations. In particular, she has attended several fnancial
literacy workshops including Teaching Kids to Save.

ONGOI NG I MPACT
Below top: Left to right, Avondale Mayor Marie Lopez
Rogers smiles as she accepts a ceremonial check for her
citys Dollar Wi$e Capacity Grant from USCM staf person
Dustin Tyler Joyce and Angie Garcia Lathrop of Bank of
America. The presentation took place September 25, 2007,
during a lunchtime fnancial literacy workshop for city
employees that was held during Dollar Wi$e Week 2007.
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LOUISVILLE
$ 2 5 , 0 0 0
eric.seto@labcservices.org
502.292.5479
Eric Seto
C O N T A C T S
Mayor Jerry
Abramson
which leads to wealth creation. This approach has made a
defnitive impact in Louisville and will continue to provide a
brighter future for citizens.
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Louisvilles Dollar Wi$e campaign ofers multiple programs
and opportunities for residents to become fnancially literate.
Louisvilles Chase Financial Park, which provides services to
citizens living in low-income communities, is an exemplary
program. It ofers fnancial education to students and can take
the place of child care and afterschool activities. The park ofers
additional classes enabling all members of a family to learn about
personal fnancial management. The sessions are centered on
topics such as checking and savings accounts, credit and credit
repair, tax savings, free income-tax and Earned Income Tax Credit
(EITC) preparation, asset building and homeownership, asset
protection, and education.
Among its fnancial literacy eforts, Louisvilles campaign has
made the EITC and predatory lending priorities. In recent years
close to 100,000 residents who qualifed for the EITC did not
submit the tax returns that would allow them to beneft from it.
At the same time, foreclosures have skyrocketed. It is estimated
that 30% of these foreclosures are a result of predatory lending.
These statistics have led Louisvilles campaign to educate citizens
about predatory lending to keep them from becoming victims.
After researching demographics, Louisvilles Dollar Wi$e
campaign has narrowed its focus to the working poor, the newly
employed, the rapidly-growing immigrant population, and
other families with minimal fnancial assets. The Louisville Asset
Building Coalition (LABC) works with the Dollar Wi$e program
and currently has 90 member organizations. Through these
organizations, Louisville spreads its message to constituents.
Louisvilles Dollar Wi$e campaign works with nonprofts
and community-based organizations to make the campaign
successful. These organizations include the Greater Louisville (the
Louisville Chamber of Commerce), which communicates and
educates employers about EITC; the Annie E. Casey Foundation,
which provides representatives to teach fnancial education; the
United Way, which helps the Louisville Asset Building Coalitions
fnd new potential collaborators to develop assets for the
program; and CitiCorp, a corporate partner, which provides 1,600
employees paid-time of to volunteer and educate others on
wealth building opportunities.
Louisvilles campaign creates environments where all family
members can participate and attend age-appropriate programs
in the same location. It serves as a reinforcement tool as children
begin to talk to their parents about saving rather than spending,
Louisville residents participate in
a summit on asset building.
john.fscher@louisvilleky.gov
502.574.4148
John Fischer
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they were able to kick of a week long fnancial literacy festival
during Dollar Wi$e week, bring together leadership for the
annual Asset Building Summit, and compile an online directory
of fnancial literacy resources within the city.
The Dollar Wi$e campaign laid the groundwork to solidify
community coalition, which helped lead an ongoing asset-
building program, and the Bank on Louisville initiative. The
campaign supported bringing together community fnancial
leaders into one working group. Through the initial Dollar Wi$e
campaign, Mayor Jerry Abramson was able to draw attention to
fnancial literacy, further Dollar Wi$e eforts, and begin planning
for the Bank on Louisville program.
Based on a study by the Pew Research Group, an estimated
25,500 households in Louisville are unbanked. This number is very
conservative because Social Compact later conducted a study
on low- to moderate-income individuals which found that over
44,000 residents were uncounted by the census. With so many
unbanked and unaccounted for players in the local economy,
the city recognized the need to transition these individuals from
a cash-based economy, to an electronic banked economy. The
citys economic development team, which is spearheading the
Bank on Louisville program, realized that retailers and investors
were underestimating the size of the Louisville economy, because
the cash economy was going unreported.
The city, therefore, established two interdependent goals
for the campaign. The frst was to increase fnancial stability
for individuals and households in the city. The second was to
boost attraction of investment to underserved neighborhoods
by increasing traceable, electronic data on the local economy.
Accordingly, fnancial education was recognized as a key
component of the broader Bank on Louisville program. The city
organized a committee with Bank on Louisville, that includes
private and social service leaders who will identify ways to
serve the communitys fnancial literacy needs. The city has also
created marketing, tracking, and product committees to further
the objectives of the campaign.
The Dollar Wi$e Capacity Grant helped solidify city eforts to
increase fnancial literacy awareness and organized city leaders
to further promote personal and business investment in the city.
The grant enabled the city to advance the Louisville Dollar Wi$e
campaign through the development of concrete programs to
meet multiple city goals.
When the City of Louisville launched its Dollar Wi$e campaign, it
created a threefold initiative to promote fnancial literacy in the
community. With the Capacity Grant the city received in 2007,
Students at Byck Elementary School listen to a
childrens story about fnancial education during
Dollar Wi$e Week 2007.
19
QUAD CITIES
$ 1 5 , 0 0 0
787.653.6435
Lisa Lockheart
C O N T A C T
The Quad Cities Dollar Wi$e campaign, called QC DollarWise,
is a growing coalition of 30 members from local governments,
fnancial institutions, and community-based organizations.
The Quad Cities identifed the following as the most urgent
areas of need: budgeting, credit education, savings, banking
services, debt management, and education about payday-loan
establishments.
After targeting the most critical issues for
loan establishments, the campaign has worked
aggressively to deal with these issues. Some of the
Quad Cities recent activities and achievements
include:
Distributing 10,000 brochures on alternatives
to payday loan establishments.
Distributing fnancial resource information
packets at local food pantries.
Training 17 staf members in the All My
Money fnancial curriculum.
The Mayors Financial Literacy Breakfast with 100 attendees.
28 seminars.
The Quad Cities Dollar Wi$e campaign does an excellent
job of selecting particular groups to focus on. For example, in
2006 the campaign focused on children and youth, low-income
households, and seniors. In 2007, the year the Quad Cities
received a Dollar Wi$e Capacity Grant, the campaign focused on

low-income residents, the unbanked, and residents who speak
English as a second language.
QC DollarWise works with a long list of partners that help
create their program. The most notable coalition exists among
the cites of Davenport, Bettendorf, Moline, and Rock Island. The
campaign works with: Bethany for Children and
Families which provides ofce space and funding.
First Midwest Bank & Trust is on the advisory
committee and provided funding for a fnancial
education survey. The Iowa State University
Extension ofers programming on fnancial
education and conducted the fnancial education
survey. The university also provides information
about the upcoming Earned Income Tax Credit
initiative.
The Quad Cities efort is unique in its
multijurisdictional nature. By pulling together the
resources of a region of cities, the campaign is able to have a much
greater impact on the community. QC DollarWise is working to
become fnancially self-supporting through membership dues,
Web site advertisements, and special sponsorships from support
groups. This achievement will allow the campaign to lead the
residents of the Quad Cities by example.
QC DollarWise is
unique in that it
represents not
just one city, but a
collection of cities
spanning two
states and a river.
A young Quad
Cities resident attempts
a shot at Bucks for Baskets,
a fnancial literacy event for
youth organized by QC DollarWise
during Dollar Wi$e Week 2007.
Members of the QC DollarWise board meet
regularly to discuss the work of their campaign.
Local residents attend a fnancial literacy
seminar organized by QC DollarWise.
dollarwisecoordinator@earthlink.net
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Building capacity through a Dollar Wi$e grant
Even with the best intentions, its difcult to build capacity in an
organization that relies solely on volunteers,states Lisa Lockheart,
coordinator of QC DollarWise. Paid staf builds accountability
and drives progress towards goals.
As a newly-formed coordinating organization for a broad
coalition of members from throughout the Quad Cities, QC
DollarWise needed to build the structure that would help achieve
the fnancial education goals of its participating cities and mayors
and support its mission to empower individuals to make wise
fnancial choices. The Capacity Grant helped QC DollarWise work
toward these objectives by allowing the group to concentrate its
eforts on building a strategic and diverse coalition.
By helping the local Dollar Wi$e campaign hire a part-
time coordinator, the grant allowed QC DollarWise to focus
its eforts on building relationships with fnancial and social-
service providers. The coordinator works with the public and the
organizations membership base to match areas of need with
providers who are willing to share their program or expertise.
According to Lockheart, What makes QC DollarWise
innovative is our strong partnerships with such a broad cross-
section of the community involved in delivering fnancial
education. Our members truly care about helping people make
the most out of their fnancial situation.
A regional efort
QC DollarWise is unique in that it represents not just one city,
but a collection of cities spanning two states and one river. This
multi-city, multistate community consists of four larger cities
Davenport and Bettendorf, Iowa, and Rock Island and Moline,
Illinoisand smaller nearby cities, such as East Moline, Silvis, and
Milan, Illinois.
The regions mayors have been extremely supportive of the
eforts of QC DollarWise and have been instrumental in helping
build the organization. For example, when the QC DollarWise
committee asked the regions mayors to send a letter to all of
the fnancial institutions in the community introducing them to
QC DollarWise and asking them to consider membership, the
mayors moved quickly and eagerly on the request. The mayors
eforts were a critical tool in bringing local fnancial institutions
and other organizations on board early as paying members of
the QC DollarWise coalition, Lockheart reports.
Becoming visible in the community
The U.S. Conference of Mayors presented the Quad CitiesCapacity
Grant at a local press conference that was well attended by the
community, local leaders, and elected ofcials. QC DollarWise,
together with local mayors, also hosts an annual Mayors Financial
Literacy Breakfast that focuses on a specifc fnancial education
topic of interest, such as savings for children. This and other local
Dollar Wi$e Week events have received television coverage and
have been attended by the regions mayors.
A Web site, qcdollarwise.org, includes information about the
National Dollar Wi$e Campaign. In addition to the work involved
in building this Web site and other ongoing communication
vehicles, the Capacity Grant allowed QC DollarWise to access
and leverage additional funding, Lockheart adds. This further
expanded our mission and our membership base.
Efective outreach through partnerships
In the two years since receiving the Capacity Grant, weve
discovered that the best way to deliver fnancial education is to
partner its delivery with existing eforts, Lockheart writes. For
example, holding a standalone class on budgeting or ofering to
review credit reports seldom produces big results. However, if you
partner that opportunity with something else that is going on,
you are sure to have a greater impact. As a result, QC DollarWise
strives to hone its strategy in delivering fnancial education.
Examples of successful partnerships include presentations
at parent nights hosted by local school systems, ofering a
free review of credit reports at VITA and EITC sites, partnering
with the Boys and Girls Club to talk to youth about money
management, and working with city rental-assistance programs
to build the skills residents need to transition to independence.
Currently, the group is working on partnerships to support
foreclosure-prevention eforts in the community. It is also
building a two-part budgeting curriculum for participants in the
local Habitat for Humanity program.
Learning from the past to prepare for the future
Looking to the future, time and funding are big challenges. In the
current economy, a successful and ongoing fnancial education
program has many facets and needs. From program delivery to
membership development and from grant writing to partnership
building, it is time-consuming for one individual to do it all,
Lockheart states. As a result, the agency relies on volunteers for
the actual delivery of fnancial education. The QC DollarWise board
is reviewing its current structure and an organizational merger
with the local Credit Association is on the horizon. This will bring
about additional volunteers and new relationships, partners, and
opportunities for fnancial education in the Quad Cities
January
Bettendorf Educational training
on presenting money
education to children
JanuaryApril
All cities Assistance with local EITC/
tax-preparation assistance
project
February
Bettendorf What Next? Your Money
in 2009 educational
program
March
General membership meeting on IDAs
Rock Island Smart Strategies for your
Tax Refund program
April
Money Smart Week Quad Cities and
Money Smart Kid program
Springfeld Action Day: meetings with
state legislators on the importance
of childrens savings, payday-loan
reform, and other community asset-
building strategies
Davenport Know Your Credit Report
program
Davenport Exhibition at fnancial
ftness fair
Rock Island Budgeting 101 at Rock
Island Primary Academys
parent night
June
Davenport Participation in
NCRC Neighborhood
Opportunity Fair, June 11
Rock Island Assistance with
foreclosure-prevention
class, June 13
Moline General membership
meeting on senior
fnancial needs, June 18
July
Assistance to Rock Island Public Library
with a survival 101 program on
recession-proofng fnancial strategies
August
Davenport Work with Habitat for
Humanity on homeowner
budgeting class
September
All cities Dollar Wi$e Week
Mayors Financial Literacy Breakfast,
September 17
October 6
Presentation at Parent Academy for
Bettendorf School System
fall
Rock Island Afterschool programming
at Martin Luther King
Community Center
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We ... are glad to see that The U.S.
Conference of Mayors and the Dollar Wi$e
Campaign are helping all cities develop
the tools to provide afordable housing
MAYOR DAVI D COSS
S ANTA F E , NE W ME XI CO
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2008
GRANT RECIPIENTS
Caguas, p. 23
Santa Fe, p. 25
Jackson, p. 27
T
he United States Conference of Mayors National Dollar Wi$e Campaign
awarded its 2008 Capacity Grants for fnancial literacy to the cities of Santa Fe,
New Mexico; Caguas, Puerto Rico; and Jackson, Mississippi. The awards were
presented to the mayors and representatives of the recipient cities at the 76th
Winter Meeting of The United States Conference of Mayors in Washington, D.C.,
on January 25, 2008.
Recent events have taught us that fnancial education is more important now than it has
ever been, said Trenton Mayor Douglas Palmer, then president of the Conference of Mayors.
These cities are doing exemplary things to help their citizens become more fnancially literate,
and the programs were recognizing through these awards show great promise for the future.
We commend their eforts.
Santa Fe, Caguas, and Jackson received Dollar Wi$e Capacity Grants to expand their
local programs that further the cause of fnancial literacy and promote wise personal money
management. Santa Fe was awarded $25,000 and Caguas and Jackson each received grants
of $15,000 to boost their local initiatives.
The City of Santa Fe planned to use its $25,000 grant to strengthen its partnership with
Homewise, a local nonproft working to ensure the fnancial security of Santa Feans entering
homeownership. In the months after the grant was awarded, the funding boosted eforts to
reach over 3,500 low-income residents, ofer ten fnancial-literacy workshops, and increase
enrollment in Savesmart, Homewises automatic savings program, by 100. The partnership
also continued its work with local businesses to hone their employees fnancial literacy.
Mayor David Coss led his citys initiative to create afordable housing in Santa Fe and
help lower-income residents achieve homeownership. The City of Santa Fe is very pleased
and proud to receive this award. We work hard with our partners on the issue of afordable
housing and are glad to see that The U.S. Conference of Mayors and the Dollar Wi$e Campaign
are helping all cities develop the tools to provide afordable housing opportunities across the
country, Mayor Coss said.
Caguas used its grant of $15,000 to recruit a full-time employee to oversee expansion of
the citys fnancial literacy eforts. On his citys involvement in fnancial literacy, Mayor William
Miranda Marn explained, We have set an agenda of transformation to instill in our citizens a
sense of pride, empowerment, and self-reliance. The City provided additional individualized
counseling to families participating in the Citys Child Trust Fund. The City also implemented
a citywide public-media campaign on fnancial literacy and a Train the Trainer program.
Jacksons $15,000 award went toward building its Youth Credit Initiative. The initiative
continued its approach of hands-on instruction while expanding the population reached.
The City strongly supports all programs that serve to enhance quality of life of the citys youth.
The City was especially eager to promote initiatives to teach young people to make better
choices and manage their personal fnances more responsibly as they mature and enter the
workforce. The funding also allowed Jackson to increase the curriculum materials available to
participants and expand the number of partners involved in the Citys efort.
I want to thank all the mayors for their strong participation in this campaign to promote
fnancial education across America, said Mayor Palmer in presenting the awards. If ever there
was a time to promote fnancial literacy, it is now.
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CAGUAS
$ 1 5 , 0 0 0
cmendez@caguas.gov.pr
787.653.6435
Clavel Mendez Joy
C O N T A C T
Mayor William
Miranda Marn
Through its Dollar Wi$e campaign, Caguas is a leader in
establishing a city-sponsored trust fund for the children in the
community. Through Caguass Child Trust Fund, parents have
the opportunity to save for their childs future by contributing
fnancially towards college tuition; business development, which
will enable the childs self-employment; or the childs purchase of
a home in the future as an adult.
Families with children born after July 1, 2007, receive an
initial cash deposit of $250, to be administered on the childs
behalf by his/her parents or tutors. While the initiatives major
objectives are to promote family savings and adult fnancial
literacy, the program also works to improve childrens educational
attainment in an efort to reduce local school attrition. The Child
Trust is designed to overcome:
A lack of personal savings.
School attrition: 50% of public school students do not
graduate from high school.
Poverty: 87.5% of households live below the poverty line.
To be eligible, one of the childs parents or a tutor must
attend 25 hours of fnancial education and receive 15 hours of
individualized counseling throughout the year. In addition, they
are required to make monthly deposits of at least $10 in the
childs account. Once they fnish the 25-hour training course, the
deposit is awarded.
BADECO, a municipal community bank which provides
high-risk loans and jointly administers the program, supervises
counseling, seminar attendance, and compliance with monthly
deposits. Individualized fnancial counseling is a prerequisite for
loan approval. BADECOs long term goal is to help families break
the cycle of poverty and fnancial dependence on government
aids and cultivate self-sufciency through asset accumulation
and fnancial literacy.
When the child reaches age 10, the City of Caguas will make
an additional deposit, provided that the child attends school. By
6th grade, 20% of the funds can be withdrawn for educational
purposes. Total deposits can be withdrawn when the benefciary
reaches 18.
Materials and curricula provided through the campaign
have been developed for children, young adults, and adults. Adult
curriculum covers topics such as the value of savings, saving
alternatives including IRAs and CDs, investment alternatives,
budgeting, credit and how it works, spending and consumption
patterns, insurance coverage, and estate planning.
This program strives through fnancial education to develop
a work ethic in participants, a discipline in austerity, and the
efective administration of ones resource through budgeting.
It educates parents on how to set goals for their children and
the imperative need to start investing as soon as possible in their
futures.
Caguas residents attend a fnancial

education class sponsored by the city.
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Benefts
Caguas reports that over 900 individuals have benefted from
their attendance at more than 20 separate seminars supported
by the citys Capacity Grant. These seminars are integrated in
Entrepreneurship Training Seminars, fnancial education, and
the Caguas Baby Bonds Program. Five employees and over 25
volunteers have given more than 300 hours of fnancial education
and related services.
Involvement
The United States Conference of Mayors presented the citys
Dollar Wi$e Capacity Grant to Mayor William Miranda Marn in a
local event on June 26, 2008. The event was part of a busy summer
for the citys Dollar Wi$e campaign, which included coordinating
basic fnancial education seminars with local summer camps.
Two major local banks, Banco Popular and Santander Puerto Rico,
assisted the City in this endeavor. The banks ofer basic seminars
and brought their characters/mascots to entertain the kids.
Children enjoyed these activities at the same time they heard the
fnancial message. Young participants were presented with $5
certifcates to open their accounts.
Caguas has built upon eforts supported by its Dollar Wi$e
Capacity Grant in a variety of ways. The City is working with a
local college that recently opened an entrepreneurship center
to incorporate fnancial education in their small-business training
curriculum. Through this partnership, the City taught fve classes
to 30 budding entrepreneurs. The value of savings, budgeting,
and credit were the main subjects covered in these trainings.
On August 15, 2008, the citys Dollar Wi$e campaign trained
50 employees of the Caguas Municipal Housing Department on
using the local campaigns fnancial education curriculum. The
goal of this train-the-trainers session was to multiply the citys
capacity to take fnancial management skills into the community.
Staf also trained the workers in the community development
department on how to teach the fnancial education
curriculum.
Also last August, four members of the citys Dollar Wi$e team
received training from the Federal Reserve Bank of New York on
its Its All About Your $ program. Team members are currently
starting a pilot program in Caguas for 4th- to 6th-grade students
at two local schools. Through the program, each participating
class will make one visit to a special site. During the visit, lasting
about two hours, program leaders will direct students in the fve
components of Its All About Your $. These activities will teach
students about the history of money, the role of money in the
economy, and interesting features of U.S. and foreign currencies.
Students also learn how to make a personal budget.
On October 1, 2008, the Municipality of Caguas presented
73 additional savings certifcates for $250 each to newborns
through the Caguas Children Savings Account Program (Child
Trust Fund). The City also held a basic fnancial education session
to present the fnancial-management curriculum to participating
families and to tell them what is expected of them throughout
their participation in the program.
Caguas is also working with fellow Puerto Rican city ??? to
help it establish a similar child trust fund.
Lessons learned
The local Dollar Wi$e campaign has found that fnancial
management is still a foreign concept to many residentsof Caguas
and Puerto Rico. With the recent economic events afecting our
communities, budgeting has been recognized as an important
element for families to overcome a difcult fnancial situation.
Ironically, though residents have expressed greater interest in
learning how to budget in these tough economic times, it has
often been more difcult to attract residents to the citys fnancial
education workshops. Interest does not always turn into action:
when seminars are ofered, many families opt not to attend,
Caguas reports. The city is currently exploring innovative ways to
attract more attendees at its fnancial seminars.
BADECO, a community municipal bank that partners
with the city on its Dollar Wi$e campaign, was able to receive
a technical assistance grant from the U.S. Department of the
Treasurys CDFI (Community Development Financial Institutions)
Fund to become a certifed CDFI. However, BADECO has not
been able to raise additional capital to complete the necessary
funds to implement the full fnancial education program.
Those involved with Caguass Dollar Wi$e campaign feel
that they will be able to identify additional funding as the current
economic situation improves. Through additional technical
assistance from The U.S. Conference of Mayors, Caguas hopes to
receive support in identifying diferent sources of funding.
Mayor Marn (third from left, with plaque) accepts his citys Dollar Wi$e Capacity Grant award from
U.S. Conference of Mayors staf member Dave Gatton (second from left) at a presentation in Caguas,
June 26, 2008. They are fanked by team members involved in the citys Dollar Wi$e campaign.
ONGOI NG I MPACT
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SANTA FE
$ 2 5 , 0 0 0
kmccormick@santafenm.gov
505.955.6350
Kathy McCormick
C O N T A C T
Mayor
David Coss
A major challenge for the City of Santa Fe is recruiting and
retaining essential workers due to the high cost of living.
Approximately 9,000 people employed in Santa Fe live outside
the city in nearby communities with lower housing costs and
commute into the city for work. These workers represent $301.6
million in annual spending lost to the citymoney that could
go back into the citys economy if only these employees could
The City of Santa Fe is very pleased
and proud to receive this award. We
work hard with our partners on the
issue of afordable housing and are
glad to see that The U.S. Conference of
Mayors and the Dollar Wi$e Campaign
are helping all cities develop the
tools to provide afordable housing
MAYOR DAVI D COSS
Mayor Coss and others accept a check for Santa Fes Capacity Grant at the home
of Jef and Mercie Lebow (second and third from left), April 17, 2008. The Lebows
bought their home with the help of fnancial education ofered through Homewise.
aford to live there.
To address this issue, the City of Santa Fe partnered
with Homewise, a local nonproft housing organization. This
collaborative efort provides fnancial education and access to
afordable housing critical to the citys economic development.
Homewises Financial Fitness Program ofers counseling and a
class on personal fnance focused on helping customers improve
credit, decrease debt, create a spending plan, and build savings.
Homewise staf developed a curriculum and written manuals
to meet the communitys needs. Homewise also launched
Savesmart, an initiative to help customers develop a savings
habit. It is a unique approach to help participants save money
automatically each month. Savesmart is the way to accelerate
the path to homeownership and to meet fnancial goals.
Homewise was instrumental in the city councils passage of
an afordable-housing ordinance in 2005. This ordinance requires
30% of housing in all new developments to be afordable.
A direct approach targeting employers has proven successful
for Homewise. Holding workshops onsite at the workplace has
ensured that fnancial education eforts reach the target market.
The campaigns focus is to change behavior toward debt and
savings; its approach is to provide concrete ways for participants
to take action.
By providing opportunities for successful homeownership
through innovative fnancial education, home-purchase, and
home-improvement programs, the Homewise Dollar Wi$e
campaign helps families realize their dreams of owning a home
in a fnancially-secure way.
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How did your Capacity Grant help launch a broader
fnancial education program in your city?
Our partner in afordable housing, Homewise, was able to
expand its reach into the community with the additional funding
for its existing program of free fnancial literacy classes for Santa
Fe residents. Last year, six classes were held in the Homewise
training center, an increase of one class over the prior year.
Rather than creating a new program, the City of Santa Fe partnered
with a local nonproft afordable housing organization that had
an existing program of fnancial literacy classes. This collaborative
efort was a win-win for all participants and particularly those
who attended the classes.

Homewise advertised the free fnancial literacy classes in the
four local newspapers. All ads included the Dollar Wi$e logo.
Additionally, Homewise has two quarterly newsletters that
featured the classes and the DollarWi$e partnership in each
issue. This award was used to leverage funding from local banks
and insurance companies to further support the Homewise
program.
When the award was announced, Homewise arranged for
a press conference at the home of a family who had previously
attended the fnancial literacy classes before purchasing an
afordable home. The mayor, members of the city council, and
city staf attended this event. Additionally, the mayor attended
one of the Homewise classes and presented a portion of the class
with the Homewise trainer.
Through greater public exposure for the existing Homewise
program and its partnership with the City of Santa Fe, more Santa
Feans know about these collaborative services than ever before.
Our Capacity Grant has been an essential element in spreading
the word about the services the City and Homewise ofer to
those residents seeking to purchase an afordable home.
Do not recreate the wheellearn what existing fnancial literacy
programs are in the area and use that expertise.
Partnering with a trusted advisor organization is of utmost
importance. It should be an organization where people have
already had a positive experience and can talk with others who
have attended the program; word of mouth is one of the best
marketing devices for these kinds of eforts.
What challenges have you faced? How can The U.S.
Conference of Mayors support you in overcoming those
challenges and fnding greater success in your eforts?
The City of Santa Fe has had an aggressive afordable housing
program in place for over 10 years and all households who
purchase a home through this program are required to take a
homebuyer training course that includes fnancial education.
The main challenge we face is providing an adequate supply of
afordable homes, but potential homebuyers are very willing and
eager to take the training when they have a real opportunity to
become homeowners.
We hope The United States Conference of Mayors will
continue its eforts to provide afordable housing opportunities
and its support for local fnancial education programs.
Mayor Coss accepts his citys
Dollar Wi$e Capacity Grant at
The U.S. Conference of Mayors
winter meeting in Washington,
D.C., January 25, 2008.
Patsy Camp (left) purchased her
own home using fnancial skills she
learned through the Financial Fitness
Program. Lila Sol and Kris Schott
(inset) also beneftted from programs
ofered by Homewise.
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JACKSON
$ 1 5 , 0 0 0
griley@city.jackson.ms.us
601.960.2174
Greg Riley
C O N T A C T
Youth Credit Initiative
The City of Jacksons Youth Credit Initiative teaches the importance
of savings, credit, and money management to elementary-,
middle-, and high-school students, preparing children to meet
the demands of an increasingly-complex fnancial environment.
While the City seeks to serve all children in Jackson, its central
target audience is at-risk youth aged 7 to 18 in communities with
high numbers of low-income, single-parent households that are
not sought out by other fnancial institutions within the city.
The Youth Credit Initiative helps children understand the
basics of personal fnance and the importance of building sound
money-management habits. The expectation is that as children
grow and acquire allowances, after-school jobs, and other
sources of income, their savings will grow and so will their pride
and independence. The Youth Credit Initiative teaches children
responsibility by preparing them for the day when they will
manage their own money, ultimately developing the individual
skills needed to become intelligent consumers.
Curricula and materials used include:
Literature on the diferences among and benefts of various
types of common insurance, such as auto and health.
Vital information concerning savings, investing, retirement,
and fnancial planning. Sample checkbooks, budgets, credit
reports, and checking and saving account printouts bring
together instruction time and hands-on experience.

A Jump Start to Business, published by Kids Way, Inc., focuses
on money management and business development.
To encourage and boost morale, each participant is
rewarded program incentives such as T-shirts, school supplies,
and key chains. These incentives are printed with a message or
slogan that encourages fnancial literacy.
Complementing the work of the Youth Credit Initiative,
since 2004, the City has operated its Youth Entrepreneurship
Program. This efort specifcally deals with teaching students
the fundamentals of owning and operating their own business.
Students are introduced to business plans, interest-bearing
accounts, entrepreneurship, and fnancial literacy. This program
addresses the need for prevention and intervention services to
youth in regard to delinquency, truancy, and school failure.
Partners
The Youth Credit Initiative is designed to work
hand-in-hand with Jackson Public Schools.
Through the school district, referrals are obtained
from the schools counselors and principals. The
initiative has also collaborated with the school
system to conduct weekly money management
classes at six local schools.
In addition, through a collaborative efort
with the Jack and Jill Foundation of America,
the Youth Credit Initiative provides the practical
knowledge needed to help young people
understand the basics of personal fnance. Each participant in
the Jack and Jill component of the campaign is initially given
$25.00 in an account at a local branch of the Hope Community
Credit Union (HCCU). Each student is allowed to add funds to the
account but is not allowed to drop below the $25.00 minimum.
This approach teaches the student responsibility as well as how
to manage an account. Students are encouraged to add money
to their account on a regular basis.
In addition, HCCU provides the appropriate training
materials related to the operations and program management
for the Youth Credit Initiative. HCCU also ofers access to fnancial
services, fnancial instruction, and the development and
expansion of new fnancial programs for youth.
The Young Men of M.A.S.E. (Motivating Academic and Social
Excellence) coalition ofers services to young men in the Youth

Credit Initiative, particularly those young men attending Morrison
Academic Advancement Center. M.A.S.E.s goal is to encourage
and mentor boys who have been retained at least twice from
school. The mission is to make a major impact in the participants
lives, hopefully leading them to education and fnancial success.
The campaign has also partnered with Jackson State
Universitys Department of Business Administration. In exchange
for internship credit, college students in the department conduct
workshop sessions for program participants.
Creativity creates a broad reach
The City of Jackson has leveraged fnancial and human-resources
support for its campaign through multimedia communications
including radio and print media such as fyers, newspaper
articles, campaign brochures, and promotional posters. In order
to gain full support for the efort, the City has also
contacted potential participants directly.
The Youth Credit Initiative seeks to
provide supplemental assistance to students
both academically and socially. This outreach
contributes to a successful matriculation at each
level of intervention, providing necessary life and
money-management abilities.
Through the programs hands-on
instructional approach that uses techniques
such as problem solving, reasoning, simulation,
roleplay, and direct application, participants apply
newly-acquired skills, such as balancing a budget and writing
checks. Jacksons campaign is efective in its ability to combine
fnancial literacy with ethics and education.
Through the Jackson Public Schools referral system,
instructors are able to work in a small group setting with at-risk
youth. Often, while the students are attending these sessions,
instructors are able to refer individuals to other programs ofered
through the City of Jackson in an efort to create a wholesome
and successful child.
The implementation of knowledge, ideas, and concepts
provides students the ability to apply the decision-making skills
needed to become wise and knowledgeable consumers, savers,
investors, users of credit, money managers, citizens, and members
of a global workforce society.
Jacksons campaign
is efective in its
ability to combine
fnancial literacy
with ethics and
education.
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GRANT RECIPIENTS
Omaha, p. 30
San Francisco, p. 31
Seattle, p. 33
I
f we are to learn anything from the global economic crisis we are facing now, it
is that fnancial education is more important than ever, said Miami Mayor Manny
Diaz, then president of the Conference of Mayors, as he presented the 2009 Dollar
Wi$e Capacity Grants awards. The grants of $25,000 to San Francisco, $15,000 to
Seattle, and $15,000 to Omaha were presented during the 77th Winter Meeting
of The United States Conference of Mayors in Washington, D.C., January 18, 2009.
San Francisco is using its $25,000 grant to strengthen its Bank on San Francisco initiative,
which was developed under Mayor Gavin Newsoms direction and has become a national
model for helping the unbanked develop a relationship with a mainstream fnancial
institution. In his remarks, Mayor Newsom noted that 54% of African Americans and 57% of
Hispanics in San Francisco were among the citys estimated 50,000 unbanked households. At
the time the award was presented, Mayor Newsom reported that 24,714 had opened a bank
account through Bank on San Francisco in just the previous two years.
Its not just about wealth creation in the context of wages, Mayor Newsom stated in
accepting the award. Its about getting people the opportunity to get banked, build their
credit ratings, be able to leverage those credit ratings in terms of loans and opportunity, and
to change a check-cashing mentality to a banking mentality, which is dramatic in its impact
and consequences.The Dollar Wi$e Capacity Grant will allow Bank of San Francisco to extend
its outreach and ofer fnancial education to the programs participants, teaching them how
to maximize the benefts of their new bank accounts.
Seattle is putting its grant of $15,000 to use in furthering the fnancial education
component of its Bank on Seattle-King County initiative, which is based on the San Francisco
model. In addition to reaching out to the Seattle areas estimated 52,000 households without
a bank account, Bank on Seattle-King County is ofering fnancial education to the unbanked
and other area residents through a network of nonproft organizations. Materials on bank
accounts and personal and family fnancial management are being translated into 12
languages, including Amharic, Cambodian, Chinese, Korean, Laotian, Russian, Somali, Spanish,
Tagalog, Tigrigna, Ukrainian, and Vietnamese. It is a great program. It reaches out to people
who need to have the services that these fnancial institutions can provide, commented
Mayor Greg Nickels current president of the Conference of Mayors, then vice president of the
organization. And it creates a real sense of social and economic justice in our community.
Omaha provides fnancial education, technical support, and microloans to low- and
moderate-income business owners in the city through the Micro Business Development
Program. The city formed collaborative partnerships, working through the banks, the credit
unions, the chamber of commerce, and the United Way of the Midlands to make sure it was
reaching out to those people who need the most help, to make sure they understand the
value of fnancial literacy, and to make sure they understand the value of savings. The citys
grant is helping to expand its Workplace Financial Education Program, ofering free fnancial
education and household fnancial planning to employees of businesses in Omaha.
The three recipients were chosen from a feld of 34 applicants. The three cities we are
recognizing through these Dollar Wi$e Capacity Grant awards demonstrate how Americas
mayors are leading the way on fnancial literacy, Mayor Diaz stated. We commend them and
thank them for their work.
29
It is a great program. It reaches out to
people who need to have the services that
these fnancial institutions can provide.
And it creates a real sense of social and
economic justice in our community.
MAYOR GREG NI CKELS
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OMAHA
$ 1 5 , 0 0 0
gbraun@ci.omaha.ne.us
402.444.5286
Gail Braun
C O N T A C T
directly with the employers human resources staf to set up the
program onsite. Once the human resources staf is ready to ofer
this program, employees will be recruited to participate at rollout
sessions that describe the program. Successful graduates from
other businesses will be brought in to talk about their experience
with the program.
Partners
The City of Omahas Partners include the Financial Stability
Partnership (FSP), a collaborative venture between United Way
of the Midlands and the College of Public Afairs and Community
Service at the University of Nebraska at Omaha; the Federal
Reserve Bank of Kansas Citys Omaha Branch; the Chamber of
Commerce of Greater Omaha; and local banks and credit unions
The FSP will identify a provider with the expertise to modify the
existing program to meet the needs of low- to moderate-income
workers. The Federal Reserve Bank of Kansas City, Omaha Branch
will host a luncheon to recruit employers for the program and
assist with the program evaluation. The Greater Omaha Chamber
of Commerce will recruit employers and promote
this efort at local events. Banks and credit unions
are invited to participate and open bank accounts
for the unbanked.
Innovation and creativity
In planning the Workplace Financial Education
Program with the FSP, the City of Omaha is
building and further developing this innovative
program. The initiative utilizes the following
concepts developed by FSP.
The program is delivered onsite at businesses. The City and
the FSP work with employers to identify the best time to
hold the training sessions.
This program ofers nine hours of fnancial education to
workers and includes up to six annual household fnancial
consulting sessions in which workers and their spouses/
partners develop a fnancial plan to reduce debt, build
savings, and begin moving towards fnancial stability.
The cost per worker is $320. Based on the success of FSPs
existing program, the City anticipates that employers
currently participating will continue this program and that
more employers will implement the program.
1.
2.
3.
Both the current curricula and the fnancial consulting will
be revised to meet the needs of workers earning up to 200%
of the federal poverty level. Some examples of changes
will be leveraging the Earned Income Tax Credit and other
tax refunds to reduce debt and build emergency savings.
Workers will also be encouraged to fle a W-5 to increase
their monthly take home pay.
Lastly, but critical to the programs success, the City and the
FSP encourage pilot participants to get banked. To achieve
that end, the City of Omaha will work with the Federal
Reserve Bank of Kansas Citys Omaha Branch to promote
a Bank on the Midlands campaign similar to the successful
one in San Francisco.
The Workplace Financial Education program is a functional
curriculum that provides the citys low-income employees
a constructive and practical resource for attaining fnancial
stability. The long-term goal for this program is to make fnancial
Education a standard beneft to employees in Omaha.
4.
5.
Utilizing the workplace infrastructure to improve fnancial literacy
of employers and employees alike has been an efcient and
productive avenue for the City of Omaha to promote fnancial
education and its Dollar Wi$e campaign. For the past two and
a half years, the City and the Financial Stability Partnership (FSP)
have teamed up with community agencies to provide fnancial
education in the workplace. By providing employers with onsite
presentations and materials on fnancial education, employees
can move toward fnancial stability and asset management.
The Workplace Financial Education Program promotes
fnancial education as an ongoing employee beneft, establishing
community resources and connections; and providing the
infrastructure employers need to address fnancial health and
wellness for their entire employee population. The program is
aimed to increase employee participation in company retirement
beneft programs; improve employee recruitment and retention;
limit human-resource costs for payday advances, 401(k) loans,
judgments, and wage garnishments; reduce employee turnover
costs; and give employees access to second chance accounts
making them eligible for direct deposit.
Target audience
The program is committed to targeting employers
with employees earning less than 200% of the
federal poverty level. The City and the Financial
Stability Partnership will work with the Omaha
Chamber of Commerce to identify employers
who pay wages under 200% of the federal
poverty level for the majority of their employees.
The program targets employers experiencing
signifcant turnover and absenteeism. The Financial Stability
Partnerships experience with graduates from the Workplace
Financial Education Program reveals a substantial reduction in
both employee turnover and absenteeism.
The City partners with the Federal Reserve Bank of Kansas
City, Omaha Branch in promoting this program to employers.
As a partner, the Federal Reserve Bank will host a luncheon for
employers highlighting the benefts of the Workplace Financial
Education Program using the success of the Financial Stability
Partnerships current program. When an employer has agreed
to provide the Workplace Financial Education training onsite
to employees, the Financial Stability Partnership staf will work
Omahas Workplace
Financial Education
Program reaches
out to residents
where they already
gothe workplace.
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SAN FRANCISCO
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Bank on San Francisco (BoSF) is run by the City and County of
San Francisco, under the leadership of Mayor Gavin Newsom
and Treasurer Jose Cisneros. In 2005, the Mayor and the Treasurer
convened the leaders of the citys fnancial institutions, and
challenged banking leaders to join with the City to launch
an unprecedented initiative to bank the unbankeda
comprehensive program focused on providing sound fnancial
services to individuals in the low- to moderate-income bracket
by increasing access to the fnancial mainstream. This program
has enabled San Francisco to develop as an emerging leader in
fnancial education. Mayor Newsom and Treasurer Cisneros have
spoken extensively about the program and San Francisco has
provided technical assistance to over 60 cities and states across
the country.
In order to provide comprehensive fnancial education across
the City, San Francisco indentifed key criteria to ensure efective
delivery of message. Financial education must be culturally
relevant, develop from the participants point of view, include
specifc objectives and outcomes related to target populations
identifed needs, include the nuts and bolts of banking, and be
fundamentally based around research on behavior economics.
The Citys classes create a frm foundation of knowledge around
the terminology, concepts, and best practices of personal
fnance.
A full-time program manager, funded by the City and
working in the Ofce of the Treasurer, is responsible for all day-
to-day operations and overall program design. In addition, grant
funding has been raised to support a full-time Outreach and
Financial Education Coordinator to establish a strong city-wide
network of fnancial education opportunities.
Target audience
Bank on San Francisco focuses on bringing underserved
populations into the fnancial mainstream and providing the
necessary tools and education to create successful consumers.
To do this, the program focuses on communities most likely to
lack access to safe and sound fnancial products. Approximately
50,000 (15 percent) of households in San Francisco were
unbanked when the program was launched. This translates to
approximately one out of every fve adults. Young, low-income,
nonwhite adults without a college degree are the most likely to
have no relationship with a bank or credit union and to lack basic
fnancial skills. Estimates suggest that about half of the African
American and Latino adults in San Francisco are unbanked,
compared to about 21 percent of white adults.
Based on this research, the program focuses primarily on
the needs of low- to moderate-income African Americans and
Latinos and targets nine city neighborhoods where a majority
of these families live. Outreach is conducted most aggressively
to the target demographic groups but since the program
Mayor Newsom accepts his citys
Dollar Wi$e Capacity Grant at The
United States Conference of Mayors
winter meeting in Washington,
D.C., January 18, 2009.
leigh.phillips@sfgov.org
415.554.4320
Leigh Phillips
C O N T A C T
Mayor
Gavin Newsom
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launched, an extremely diverse range of nonprofts, employers,
and community groups have accessed the programs services.
The program reaches clients through trusted messengers
like community-based organizations and a public awareness
campaign, including:
An outdoor media campaign consisting of billboards and
bus advertising citywide.
Advertisements in local print media and city publications
like the voter information guide.
Direct-mail campaigns with key partners like Pacifc Gas &
Electric (55,000 recipients).
Working Families Credit, a $100 credit for low income
working families (12,000 recipients).
Partnerships with employers, afordable-housing providers,
and city agencies.
Partnerships
BoSFs champion nonproft partner Earned Assets Resource
Network, or EARN, is the countrys leading provider of individual
development accounts (IDAs) and an expert in asset-building
strategies for low-income families. EARN has played a pivotal
role in creating the BoSF fnancial education program and in
extending the programs reach throughout the city, efectively
rolling out key partnerships and training pilots with various city
agencies.
In addition, BoSF has so far partnered with
over 30 community-based organizations (CBOs)
to deliver free fnancial management training to
anyone who is interested. BoSF partnered with
agencies that have long standing reputations
for efectively providing various services to low-
to moderate-income communities that match
our target market. Our partner CBOs all work
directly with low- to moderate-income clients
and have taken advantage of the core fnancial
literacy courses. Partnering with CBOs has been an efective
strategy which has allowed BoSF to increase its efectiveness by
borrowing from the good name of partnering CBOs as well as
reaching their clients during times that ensure a high volume of
participation and engagement.
BoSF has 17 fnancial institution partners that are also
committed to hosting at least four fnancial literacy classes
throughout the year with various CBOs. In many instances the

BoSF initiative plays a key role in connecting CBOs with fnancial
institutions to begin developing ongoing relationships that add
value and are benefcial to all the players involved including the
CBO, CBO clients, and the fnancial institution.
Innovation and creativity
Bank on San Francisco ofers a fnancial trainer at no cost
to partnering CBOs and a mini-grant of up to $300 to help
organizations host a fnancial education seminar for their clients
or employees. All classes are taught by a trainer who is an expert
in providing fnancial training to low-income
communities. Classes can be tailored to meet the
specifc needs and can be provided in English,
Spanish, Cantonese, and Tagalog. Bank on San
Francisco will also provide a fnancial trainer with
expertise in helping lower-income families reach
fnancial goals. Classes will cover basic checking
account management, budgeting, savings, credit,
and avoiding fnancial pitfalls. Partner banks and
credit unions are also available to help clients open
accounts (at discretion of the host organization).
Providing up to a $300 grant for partnering agencies allows them
to be creative in reaching out to their population to increase
attendance and participation. Organizations have used the funds
to provide childcare, snacks and drinks, print outreach material,
provide gift cards, apply money towards the clients frst checking
account, or cover the cost of follow up with clients a month after
the class to evaluate the class impact.
BoSF has also created the opportunity for clients to follow
up with a one-on-one fnancial counselor through BoSFs
partnership with EARN and Balancepro.net, a confdential, over-
the-phone fnancial counseling agency. Clients who want to
dive deeper into their personal fnances and address questions
or concerns will be able to use Balancepro.net for unlimited over-
the-phone assistance with a fnancial counselor.
By backing these eforts with supportive fnancial education,
San Francisco is proving that with the right products, services and
resources, everyone can be successful in the fnancial mainstream.
By combining the infuence of government, the regulatory power
of the Federal Reserve Bank, the reach of community groups,
and the market drive of mainstream fnancial institutions, San
Francisco moved the marketplace of available fnancial products
and services to better serve the unbanked market.
Multilingual advertising posters produced by international
marketing frm McCann Worldgroup help spread awareness of Bank
on San Francisco throughout the citys multiethnic neighborhoods.
Bank on San
Francisco has
become a national
model for banking
the unbanked.
Bank on San Francisco was
the subject of the Dollar Wi$e
Campaigns 2007 publication Model
Program: Bank on San Francisco.
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SEATTLE
$ 1 5 , 0 0 0
jerry.degrieck@seattle.gov
206.684.0684
Jerry DeGrieck
C O N T A C T
Mayor
Greg Nickels
Approximately 52,000 households in Seattle and King County
are unbanked. To help bring these residents into the fnancial
mainstream and avoid high-cost check cashers, Seattle Mayor
Greg Nickels joined with the Federal Reserve Bank of San
Francisco, the Washington Department of Financial Institutions,
The Seattle Foundation, and the Seattle-King County Asset
Building Collaborative to launch Bank on Seattle-King County.
Modeled after Bank on San Francisco, this initiative helps people
access afordable fnancial services including checking, savings,
credit, and fnancial education.
The City is the primary sponsor and convener of Bank on
Seattle-King County. City staf play a leading role in coordinating
the initiative and the Financial Education Providers Network.
Seattle is a partner in the Cities for Financial Empowerment (CFE)
coalition and received a two-year, $200,000 grant that is being
used to advance the fnancial education eforts.
Target audience
The program targets residents of all incomes, including those
facing foreclosure. Strategies to reach the target population
include direct mailings to residents of subsidized housing,
partnerships with providers of free tax preparation, and bus
advertising. All fnancial education classes are advertised on a
Web site. The campaign is focused on increasing and creating
access to fnancial education.
Partnerships
Twenty-two banks and credit unions work collaboratively with
the City and have agreed to promote access to and establish
standards for fnancial products and services. Through this
collaborative efort, the unbanked and underbanked can access
checking and savings accounts to meet their needs.
Additionally, a key component of this initiative is to provide
fnancial education. All participating fnancial institutions inform
their clients of fnancial education opportunities and make
referrals for these services. Several participating banks and credit
unions ofer fnancial incentives to customers who complete
fnancial education classes.
Since refugees and immigrants are key populations the
initiative is trying to reach, grassroots groups that serve and
advocate for immigrant communities form an important
component of Bank on Seattle-King County. In addition,
the fnancial education brochure is available in 12 diferent
languagesAmharic, Cambodian, Chinese, Korean, Laotian,
Russian, Somali, Spanish, Tagalog, Tigrigna, Ukrainian, and
Vietnameseto reach out to immigrants and refugees living in
the area.
Nonproft organizations provide fnancial education to
new banking customers on a broad range of topics including
managing checking and savings accounts, budgeting, money
These posters advertise the banking
services provided by Bank on Seattle-
King Countys fnancial partners.
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2-1-1 Community Information
Line
ACORN of King County
American Financial Solutions
Archdiocesan Housing
Authority
CARES of Washington
Catholic Community Services
Center for Well-Being of
Africans in America
ClearPoint Financial Solutions
Columbia Legal Services
Compass Center
Consumer Counseling
Northwest
Consumer Education and

Training Services (CENTS)
Delridge Neighborhood
Development Association
Downtown Emergency
Services Center
El Centro de la Raza
Habitat for Humanity
HomeSight
Homestead Community Land
Trust
Hopelink
Housing Development
Consortium
Housing Resources Group
International District Housing

Alliance
King County Housing Authority
Lutheran Community Services
Multi-Service Center
Neighborhood House
Northwest Justice Project
NPower Seattle
Parkview Services
PeoplePoint
Pike Market Senior Center
Port Jobs
Renton Housing Authority
Rose of Lima
Seattle Goodwill
Seattle Housing Authority

Seattle Jobs Initiative
SEIU 775
Society of St. Vincent de Paul
Solid Ground
St. Andrews Housing Group
United Indians
United Way of King County
UNITE HERE!
Urban League of Metropolitan
Seattle
Washington Appleseed
YWCA of Seattle King County
Bank of America
Banner Bank
BECU
Cathay Bank
Chase
City Bank
Columbia Bank
Express Credit Union
Frontier Bank
HomeStreet Bank
KeyBank
Pacifc International Bank
Plaza Bank
Seattle Metropolitan Credit
Union
Seattle Bank
United Commercial Bank
U.S. Bank
Verity Credit Union

Viking Bank
Watermark Credit Union
Wells Fargo Bank
Woodstone Credit Union
FINANCIAL PARTNERS
COMMUNITY PARTNERS
management, setting and achieving fnancial goals, credit
building and repair, credit cards, homeownership, foreclosure
prevention, purchasing insurance, and tax preparation.
To make access more convenient, the program created
the Seattle-King County Financial Education Providers Network.
The network continues to grow and already has 18 nonproft
fnancial education providers. Participating organizations ofer
free seminars and classes to help citizens learn about fnancial
management. Through coordinated eforts, these providers
hope to improve the quality of and access to fnancial education
and to streamline and coordinate fnancial education providers
eforts.
The initiative also works with the 211 Community Information
Line in all its advertising. Residents can call 211 or go to the Web
site www.everyoneiswelcome.org to learn how to open accounts
and fnd out how to sign up for fnancial education classes.
B A N K O N S E AT T L E - K I N G C O U N T Y S PA R T N E R S
Renee Taylor, fnancial coach, assists a client
of Port Jobs, a community partner in Bank on
Seattle-King County, with his spending plan.
Seattle Mayor Greg Nickels (center, with plaque), president of The United States
Conference of Mayors (USCM), accepts his citys Dollar Wi$e Capacity Grant at
USCMs winter meeting in Washington, D.C., January 18, 2009. He is fanked by
(left to right) USCM CEO and Executive Director Tom Cochran; Miami Mayor
Manuel A. Diaz, past USCM president; Burnsville, Minnesota, Mayor Elizabeth B.
Kautz, USCM vice president; and Angie Garcia Lathrop of Bank of America.
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APPENDIX
Aibonito, Puerto Rico
Akron, Ohio 05
Albany, New York
Alexandria, Virginia
Arlington, Texas 07
Asheville, North Carolina
Atlanta, Georgia 07
Augusta, Georgia
Austin, Texas 08
Avondale, Arizona 07
Baton Rouge, Louisiana
Bayamn, Puerto Rico
Bedford Heights, Ohio
Bettendorf, Iowa 07
Biloxi, Mississippi
Bolingbrook, Illinois 06
Boston, Massachusetts
Bowling Green, Kentucky 06
Brick, New Jersey
Bridgeport, Connecticut 05
Brockton, Massachusetts 06
Brooklyn, Ohio
Bryan, Texas
Burbank, California
Cabo Rojo, Puerto Rico
Caguas, Puerto Rico 08
Cambridge, Massachusetts
Camden, New Jersey
Camuy, Puerto Rico 05
Carolina, Puerto Rico 07
Cathedral City, California
Cedar Rapids, Iowa 06
Charleston, South Carolina 07
Chattanooga, Tennessee 08
Chico, California
Cleveland, Ohio
Cleveland, Tennessee
Clifton, New Jersey 07
Columbus, Indiana
Coral Gables, Florida
Coral Springs, Florida
Corpus Christi, Texas
Cuyahoga Falls, Ohio
Cypress, California
Davenport, Iowa 07
Dayton, Ohio 07
Dearborn, Michigan
Detroit, Michigan 06
Doral, Florida
Dubuque, Iowa
Durham, North Carolina 05
East Cleveland, Ohio
Egg Harbor Township, New
Jersey
Elmira, New York
Evansville, Indiana
Everett, Washington
Fall River, Massachusetts
Farmington Hills, Michigan
Fayetteville, Arkansas
Florissant, Missouri
Fort Stockton, Texas
Frankfort, Kentucky
Franklin, Tennessee
Fresno, California
Goodyear, Arizona
Green Bay, WI
Greenville, Mississippi 07
Hamden, Connecticut
Harvey, Illinois 06
Hattiesburg, Mississippi 07
Hemet, California 08
Hempstead, New York
Hollywood, Florida 06, 08
Honolulu, Hawaii
Hope Township, New Jersey
Houston, Texas
Huntington Beach, California
Hutto, Texas
Indianapolis, Indiana
Inglewood, California 08
Irvine, California
Irvington, New Jersey 07
Jackson, Mississippi 05, 08
Killeen, Texas
Lafayette, Louisiana 07
Lake Charles, Louisiana 05
Lansing, Michigan
Las Cruces, New Mexico
Las Vegas, Nevada
Lauderhill, Florida 05
Lewiston, Maine 07
Lexington, Kentucky
Lima, Ohio 08
Lincoln, Nebraska
Little Rock, Arkansas
Livermore, California
Long Beach, California
Louisville, Kentucky 05, 07
Maplewood, Minnesota
Margate, Florida
Maywood, Illinois
Monroe, Louisiana
Miami, Florida 05
Miami-Dade County, Florida
Moca, Puerto Rico
Moline, Illinois 07
Muskogee, Oklahoma
New Haven, Connecticut
New Orleans, Louisiana
New York City, New York
Norfolk, Virginia 05
North Chicago, Illinois 07
North Little Rock, Arkansas
North Miami Beach, Florida
North Miami, Florida 08
North Tonawanda, New York
Norwalk, Connecticut 07
Omaha, Nebraska
Orlando, Florida 06
Pembroke Pines, Florida 07
Phoenix, Arizona 08
Piscataway, New Jersey
Pleasanton, California 05
Pontiac, Michigan 07
Portsmouth, Virginia
Providence, Rhode Island 06
Quad Cities, Illinois/Iowa 07
Quincy, Illinois 06
Redmond, Washington
Reno, Nevada 06
Riverside, California
Rochester, New York 05
Rock Island, Illinois 05, 07
Rockford, Illinois
Rocky Mount, North Carolina
Saint Paul, Minnesota
Saipan, Commonwealth of
the Northern Mariana
Islands 07
San Antonio, Texas 07
LOCAL
CAMPAI GNS
All cities registered as members
of the Mayors National
Dollar Wi$e Campaign
AS OF JULY 17, 2009
Numbers indicate edition of
Partnerships in which city was
featured
05 2005 07 2007
06 2006 08 2008
Atlanta, Georgia
North Miami, Florida
Lewiston, Maine
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Founding Sponsor
partnerships
U.S. CONFERENCE OF MAYORS
D O L L A R W I $ E
2005
Proles of local Dollar Wi$e
campaigns across America Founding Sponsor
THE UNITED STATES
CONFERENCE OF MAYORS
COUNCIL FOR THE
NEW AMERICAN CITY
Akron, Ohio
Bridgeport, Connecticut
Camuy, Puerto Rico
Durham, North Carolina
Jackson, Mississippi
Lake Charles, Louisiana
Lauderhill, Florida
Louisville, Kentucky
Miami, Florida
Norfolk, Virginia
Pleasanton, California
Rochester, New York
Rock Island, Illinois
Savannah, Georgia
St. Petersburg, Florida
Trenton, New Jersey
Virginia Beach, Virginia
Waco, Texas
Yonkers, New York
Bolingbrook, Illinois
Bowling Green, Kentucky
Brockton, Massachusetts
Cedar Rapids, Iowa
Detroit, Michigan
Harvey, Illinois
Hollywood, Florida
Orlando, Florida
Providence, Rhode Island
Quincy, Illinois
Reno, Nevada
San Francisco, California
Santa Barbara, California
Sugar Land, Texas
Tucson, Arizona
Utica, New York
Arlington, Texas
Atlanta, Georgia
Avondale, Arizona
Carolina, Puerto Rico
Charleston, South Carolina
Clifton, New Jersey
Dayton, Ohio
Greenville, Mississippi
Hattiesburg, Mississippi
Irvington, New Jersey
Lafayette, Louisiana
Lewiston, Maine
Louisville, Kentucky
North Chicago, Illinois
Norwalk, Connecticut
Pembroke Pines, Florida
Pontiac, Michigan
Quad Cities, Illinois/Iowa
Saipan, CNMI
San Antonio, Texas
Stamford, Connecticut
Tallahassee, Florida
Waterloo, Iowa
West Haven, Connecticut
Woodbridge Twp, New Jersey
Woonsocket, Rhode Island
building strong foundations
Proles
of local
Dollar Wi$e
campaigns
across
America
partnerships 2006
Founding Sponsor
U.S. CONFERENCE OF MAYORS
Austin, Texas
Caguas, Puerto Rico
Chattanooga, Tennessee
Hemet, California
Hollywood, Florida
Inglewood, Celifornia
Jackson, Mississippi
Lima, Ohio
North Miami, Florida
Phoenix, Arizona
Santa Fe, New Mexico
Savannah, Georgia
Southfeld, Michigan
Trenton, New Jersey
FOUNDING SPONSOR THEUNITEDSTATESCONFERENCEOFMAYORS
M a y o r s N a t i o n a l D o l l a r Wi $ e C a m p a i g n
PROFILES OF LOCAL DOLLARWI$E
CAMPAIGNS ACROSS AMERICA
2008
San Francisco, California 06
Santa Barbara, California 06
Santa Fe, New Mexico 08
Savannah, Georgia 05, 08
Scottsdale, Arizona
Seattle, Washington
Shelton, Connecticut
Southfeld, Michigan 08
St. Petersburg, Florida 05
Stamford, Connecticut 07
Sugar Land, Texas 06
Tallahassee, Florida 07
Tamarac, Florida
Toa Baja, Puerto Rico
Trenton, New Jersey 05, 08
Tucson, Arizona 06
Turlock, California
Utica, New York 06
Virginia Beach, Virginia 05
Waco, Texas 05
Warwick, Rhode Island
Washington Township, New
Jersey
Washington, D.C.
Waterbury, Connecticut
Waterloo, Iowa 07
Wayne, New Jersey
West Haven, Connecticut 07
PARTNERSHI PS
2 0 0 5 2 0 0 8
Cities featured in the Dollar Wi$e Campaigns annual
yearbook of fnancial education eforts across America
2005
2006
2007
2008
Westland, Michigan
Wilmington, Delaware
Woodbridge Township, New
Jersey 07
Woonsocket, Rhode Island 07
Yonkers, New York 05
York, Pennsylvania
Youngstown, Ohio
Yuma, Arizona
North Chicago, Illinois
Hollywood, Florida
C
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5
BOWLINGGREEN | 20052006 Mayor Elaine Walker and
Dave Gatton of The U.S. Conference of Mayors (third and
second from left, respectively) stand with Bowling Green
residents who benefted from the citys eforts. (page 3)
QUADCITIES | 2007 The Quad Cities mayors accept a check
for their regions Dollar Wi$e Capacity Grant. (page 19)
CAGUAS | 2008 Mayor William Miranda Marn (second
from left, with plaque) accepts his citys Dollar Wi$e
Capacity Grant award from U.S. Conference of Mayors
staf member Dave Gatton (left). They are accompanied
by members of the citys Dollar Wi$e team. (page 23)
AVONDALE | 2007 Local young people participate in
Avondales Youth F.I.T. Symposium. (page 15)
MIAMI | 20052006 Mayor Manny Diaz with local grade-
school students during Dollar Wi$e Week 2006. (page 5)
PHOTO: JORGE PEREZ/CITY OF MIAMI
6
SANFRANCISCO | 2009 Mayor Gavin Newsom accepts his
citys Dollar Wi$e Capacity Grant at The United States
Conference of Mayors winter meeting in Washington,
D.C., January 18, 2009. (page 31)
7
SANTAFE | 2008 Patsy Camp purchased her own home
using fnancial skills she learned through Santa Fes
Financial Fitness Program. (page 25)
PHOTO: INSIGHT FOTO, INC.
8
QUINCY | 20052006 Mayor John A. Spring participates
in a fnancial education workshop for high schoolers
organized by Quincys Paycheck Partnership. (page 9)
9
LOUISVILLE | 2007 Mayor Jerry Abramson looks at students
work through his citys Dollar Wi$e Campaign. (page 25)
10
SEATTLE | 2009 Seattle Mayor Greg Nickels (center, with
plaque), president of The United States Conference of
Mayors, accepts his citys Dollar Wi$e Capacity Grant
at USCMs winter meeting in Washington, D.C., January
18, 2009. He is fanked by (left to right) USCM CEO and
Executive Director Tom Cochran; Miami Mayor Manuel A.
Diaz, past USCM president; Burnsville, Minnesota, Mayor
Elizabeth B. Kautz, USCM vice president; and Angie Garcia
Lathrop of Bank of America. (page 33)
11
SANTAFE | 2008 Mayor David Coss (third from left) and
others accept a check for Santa Fes Capacity Grant at the
home of Jef and Mercie Lebow (second and third from
left), April 17, 2008. The Lebows bought their home with
the help Santa Fes fnancial education efort. (page 25)
PHOTO: INSIGHT FOTO, INC.
12
QUINCY | 20052006 A Quincy teenager shares his work
with Mayor John A. Spring at a workshop organized by
the Paycheck Partnership. (page 9)
13
BOWLINGGREEN | 20052006 Mayor Elaine Walker
(standing, sixth from right) with Bowling Green youth
taking part in the citys Dollar Wi$e campaign. (page 3)
14
LOUISVILLE | 2007 Students at Byck Elementary School
listen to a childrens story about fnancial education
during Dollar Wi$e Week 2007. (page 25)
15
MIAMI | 20052006 Mayor Manny Diaz discusses his citys
EITC outreach eforts at a press conference. (page 5)
PHOTO: JORGE PEREZ/CITY OF MIAMI
16
OMAHA | 2009 A check for Omahas Capacity Grant is
presented in a ceremony at city hall, April 2009. (page 30)
ON T HE
COVER
1 2 3
4 5 6 7
8 9 10
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THE UNITED STATES CONFERENCE OF MAYORS

COUNCIL FOR THE NEW AMERICAN CITY

the fnancial education of the youth in our community today will

help move these households toward eventual homeownership,

the fnancial education of the youth in our community today will

DOL L AR WI $ E CAPACI T Y GRANT

received a Dollar Wi$e Capacity Grant, the campaign focused on

Caguas residents attend a fnancial

together instruction time and hands-on experience.

Excellence) coalition ofers services to young men in the Youth

throughout the year with various CBOs. In many instances the

Consumer Education and

International District Housing

Seattle Housing Authority

Verity Credit Union

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