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CURRICULUM VITAE

I. PERSONAL
Name : Hoang Anh Dung Sex : Male
Date of birth : November 25
th
, 1977 Plae of birth : H!M !it"
Marrial Statu# : Marriage $eligion : None
Nationalit" : %ietname#e
&D ar' : (2))1(*1) i##ue' 'ate : Marh 2(
th
, 1995
Permanent $e#i'ent : 1*2+2, ,ui -hi .uan Street, Pham Ngu /ao 0reint, (1
Di#trit, Ho !hi Minh !it", %ietnam
!ontat -ele0hone : (12)13)5932*4 5 Private Phone 6
(9(131913*5* 5 !ell3 Phone 6
Profile : !onfi'ent, re#0on#ible, #oiable, enthu#ia#ti to 7or8 har' , thrive on
hallenge an' im0rove the o7n #8ill#3
A3 Education background :
1992 9 1995 : :ent to ,ui -hi .uan High Shool in Ho !hi Minh !it"
1995 9 1999 : :ent to ;0en <niver#it", ma=oring in ,u#ine## A'mini#tration
1999 9 2((( : :ent to H!M /otu# !ollege, ma=oring in >ra0hi De#ign
199* 9 Ma", 2((2 : :ent to %ietnam National <niver#it"2 Hanoi, ma=oring in ?ngli#h
/anguage3
;tober,2((5 9 @ul",2((7 : :ent to &m0a <niver#it" 9 <SA, ma=oring in Ma#ter of ,u#ine##
A'mini#tration
B. Other skills :
/anguage : ?ngli#h #0ea8ing, rea'ing, 7riting : >oo'
Arane #0ea8ing, rea'ing, 7riting : a little
!om0uter : goo' at MS Office ?xel, :or' , Pro=et, Po7er Point, Statistic
software #uh a# SPSS, Visual Basic, Graphic software #uh a# A'obe Photo#ho0, !orel,
&llu#trator, Buar8x0re##, Web esi!" software #uh a# &mageSt"ler, Marome'ia Ala#h,
Aire7or8, Miro#oft Aront0age, Dream7aver3
Profe##ional 8no7le'ge : Sales # Mar$eti"! Ma"a!e%e"t , &op'(writer
C. orking histor! :
2 1999 2 2((1 : :or8ing for /ego grou0, ma=oring in Sale# an' Promotion De0ut" Manager3
2 2((1 9 2(() : :or8ing for -eh!om @S! 5Soft -eh %irtual %illage6, ma=oring in Purha#ing
Manager3
2 2(() 9 Augu#t, 2((4 : :or8ing for Amerian Stan'ar' %ietnam &n, ma=oring in Pro=et
Sale# Su0ervi#or3
2 Augu#t,2((4 9 Deember,2((* : :or8ing for Me8ong Auto !or0oration, ma=oring in
Mar8eting Manager3
2 Deember,2((* 9 Deember,2((1: :or8ing for -he0 %iet >rou0 5Pomina Steel Mill6 ,
ma=oring in Mar8eting Diretor3
2 @anuar", 2((9 9 @ul",2(11 : :or8ing for ,ourbon An Hoa !or0oration 9 -ran#A#ia &n'u#trial
>ar'en 0ro=et 5?o2&n'u#trial Par86 a# Sale# C Mar8eting Diretor3
2 2(11 9 no7 : Strategi Mar8eting !on#ultant for /ong -hanh Pla#ti !or0oration D Hteh
!or0oration D -hanh Nhan Me'ia >rou0 D Ait24 !o3, /t' D HD,an8 D Phu /e Di#tiller !or03D
-hanh Nien -he -hao Ne7#
2 ;n the other han', from 2((1 to no7 : 7riter for -ie0 -hi %ietnam magaEine D Doanh Nhan
Saigon magaEine D -he Saigon -ime# :ee8l" magaEine D Saigon -ie0 -hi 0re## D Nhi0 !au
Dau -u magaEine D %ietnam &nve#tment $evie73
". #obbies and Entertain$ent :
- $ea'ing , fi#hing, an' me'itation3
II. )AMIL*
%ather : Hoang Si Hung, born in 1949, Managing Diretor in a S7itEerlan' !or03
Mother : Do -hi -" , born in 1954, hou#e8ee0er
&ister : Hoang Do Anh -hu, born in 191(, Manager inharge of Afria mar8et in
Mea#8 Sealan', Hou#ton, -exa#, <SA
i'e : %u -hi Ngo Han, born in 191(, Sale# C Mar8eting Manager in H"un'ai
Auto -ran Hung Dao, H!M!, %ietnam
Older &on : Hoang >ia H", born in 2((1, Pu0il
(ounger &on : Hoang >ia Phu, born in 2((5, Pu0il
III. BRIE) WOR+ING ,IS-OR*
I. Working as a Strate!ic Sales # Mar$eti"! &o"sulta"t for some projects in different
fields (Long Thanh Plastic Corporation ; Htech Corporation ; Thanh Nhan Media
ro!p ; "it#$ Co.% Ltd ; H&'ank ; Ph! Le &istiller Corp.; Thanh Nien The Thao
Ne(s)
Main "uties
13 Develo0e# an' im0lement# #trategi mar8eting 0lan# an' #ale# 0lan# an' forea#t# to
ahieve or0orate ob=etive# for 0ro'ut# an' #ervie#3
23 Develo0# an' manage# #ale#+mar8eting o0erating bu'get#3
)3 Plan# an' over#ee# a'verti#ing an' 0romotion ativitie# inlu'ing 0rint, online, eletroni
me'ia, an' 'iret mail3
43 Develo0# an' reommen'# 0ro'ut 0o#itioning, 0a8aging, an' 0riing #trateg" to
0ro'ue the highe#t 0o##ible long2term mar8et #hare3
53 Ahieve# #ati#fator" 0rofit+lo## ratio an' mar8et #hare in relation to 0re#et #tan'ar'#
an' in'u#tr" an' eonomi tren'#3
*3 ?n#ure# effetive ontrol of mar8eting re#ult#, an' ta8e# orretive ation to guarantee
that ahievement of mar8eting ob=etive# fall# 7ithin 'e#ignate' bu'get#3
73 ;ver#ee# an' evaluate# mar8et re#earh an' a'=u#t# mar8eting #trateg" to meet
hanging mar8et an' om0etitive on'ition#3
13 Monitor# om0etitor 0ro'ut#, #ale# an' mar8eting ativitie#3
93 ?#tabli#he# an' maintain# relation#hi0# 7ith in'u#tr" influener# an' 8e" #trategi
0artner#3
1(3 >ui'e# 0re0aration of mar8eting ativit" re0ort# an' 0re#ent# to exeutive management3
113 ?#tabli#he# an' maintain# a on#i#tent or0orate image throughout all 0ro'ut line#,
0romotional material#, an' event#3
123 Diret# #ale# forea#ting ativitie# an' #et# 0erformane goal# aor'ingl"3
1)3 Diret# #taffing, training, an' 0erformane evaluation# to 'evelo0 an' ontrol #ale# an'
mar8eting 0rogram#3
143 Diret# mar8et hannel 'evelo0ment ativit" an' oor'inate# #ale# 'i#tribution b"
e#tabli#hing #ale# territorie#, Fuota#, an' goal#3
153 $e0re#ent# om0an" at tra'e a##oiation meeting# to 0romote 0ro'ut3
1*3 Meet# 7ith 8e" lient#, a##i#ting #ale# re0re#entative 7ith maintaining relation#hi0# an'
negotiating an' lo#ing 'eal#3
173 !oor'inate# liai#on bet7een #ale# 'e0artment an' other #ale# relate' unit#3
113 Anal"Ee# an' ontrol# ex0en'iture# of 'ivi#ion to onform to bu'getar" reFuirement#3
193 A##i#t# other 'e0artment# 7ithin organiEation to 0re0are manual# an' tehnial
0ubliation#3
2(3 Pre0are# 0erio'i #ale# re0ort #ho7ing #ale# volume, 0otential #ale#, an' area# of
0ro0o#e' lient ba#e ex0an#ion3
213 $evie7# an' anal"Ee# #ale# 0erformane# again#t 0rogram#, Fuote# an' 0lan# to
'etermine effetivene##3
223 Diret# 0ro'ut re#earh an' 'evelo0ment3
II. Working for Bourbo" A" ,oa &orporatio" (the first *co Ind!strial Park in +ietnam)
as ,ales - Marketing &irector
Main "uties
13 Pre0are the #trategi mar8eting an' 0ro=et #ale 0lan for ,A!G# 0ro=et#
23 /ea' the team of 0ro=et #ale an' be re#0on#ible for the #ale ob=etive
)3 Develo0 the 7or8ing net 7or8 7ith other real e#tate agent# an' om0anie#
43 Plan an' im0lement the ommuniation C mar8eting 0rogram in or'er to intro'ue
0ro=et# to u#tomer#
53 Plan an' 0re0are fir#t ativitie# for the #et2u0 0roe## of ne7 bu#ine##
*3 Develo0 overall mar8eting ob=etive# an' #trategie# for 0ro'ut#3
73 Mar8eting Planning inlu'ing of Above the /ine an' ,elo7 the /ine Ativitie#3
13 Develo0 an' exeute 0romotional tati# for 0ro'ut#
93 ?#tabli#h unit an' #ale# forea#t# an' bu'get# an' have 0rime re#0on#ibilit" to
obtain the 0re'ite' 0rofitabilit" for 0ro'ut#
1(3 ?valuate 0otential ne7 0ro'ut#, ne7 0romotion#, ne7 i'ea# an' ma8e a00ro0riate
reommen'ation to entral management
113 $eommen' a''ition# or 'eletion# of #iEe#, 0re#entation#, exten#ion# of 0ro'ut# a#
#ale# an' 0rofit level# reFuire
123 Maintain a om0lete an' ontinuing reor' of mar8et#, 0ro'ut line# an' om0etitive
ativit"3 &tem#: #ale# hi#tor", urrent tren', 0ro'ut 0rie om0ari#on#, om0etition
file 3 3 3
1)3 A00rove all tra'e 0romotional 0lan#
143 ,u'get Plan an' ?x0en#e !ontrol
III. Working for -hep Viet Group .Po%i"a Steel Mill/ as Marketing &irector
Main "uties
13 Develo0 an' im0lement the Mar8eting 0oli" for the >rou0 5!or0orate Mar8eting6
23 Develo0 an' im0lement the 0romotion an' a'verti#ing 0rogram to #u00ort Sale#
ativitie# effetivel"
)3 ;rganiEe the >rou0G# event# #uh a# ne7 0ro'ut launh, ne7 'ealer#hi0 o0ening,
ne7 fator" launhing
43 Develo0 an' im0lement the Publi Affair 0oli" for the >rou0
53 !ollet an' anal"Ee the u#tomer 'ataba#e#, inlu'ing !u#tomer Sati#fation &n'ex
*3 !ollet an' anal"Ee mar8et information, inlu'ing om0etitor 0rie# an' 0oli"
73 Do the Mar8et $e#earh to ollet information
13 Pre0are an' re0ort !u#tomer Sati#fation &n'ex for the >rou0G# u#age
93 Pre0are the annual mar8eting bu'get
1(3 Ma8e the 7ee8l" re0ort# an' other re0ort# on reFue#t
113 Partii0ate an" !om0an" 0rogram# or event# on reFue#t
123 Aollo7 the !om0an" 0oli" an' regulation#
Main Res)onsibilities
I. Market Anal!sis
Set2u0, utiliEe C u0'ate regularl" the !u#tomer Databa#e for Mar8eting ativitie#
,uilt 9 u0 C on'ut the Fue#tionnaire Mini %ie7 Point to anal"Ee u#tomer
#ati#fation in'ex
&n harge of the target mar8et in the#e manner :
.. Market
2 -he ela#tiit" of 'eman'
2 !om0etitor# #tatu#
2 Mar8et #hare
2 ?valuate the 'evelo0ment of the mar8et, tren' in nee'#
#. &ealers
2 -he exi#ting C 0otential 'ealer#
2 Ainanial #tatu# of -he0 %ietG# 'ealer#
2 Average revenue 0er month of eah 'ealer
/. Competitors
2 Selling tehniFue# C 0oli" of om0etitor#
2 After #ale# #ervie# C 0romotion 0rogram of om0etitor# 5inlu'ing -ra'e allo7ane#6
2 &n#tallment C running #ignboar' of om0etitor#
$. Projects
2 ?xi#ting C 0otential 0ro=et
0. "ind o!t the 1est sol!tion for each area
II. Brand Building
1 Pre0are the A'verti#ing #trateg" a# follo7 :
a3 Setting a'verti#ing ob=etive#
b3 Aormulating bu'get#
3 !reating A'verti#ing me##age
'3 Seleting A'verti#ing me'ia C %ehile#
e3 Me'ia 0lanning an' bu"ing
2 Strateg" &m0lementation
) A##e##ing a'verti#ing effetivene##
43 &n harge of all the logi#ti# ta#8# for Mar8eting ativitie#3
53 &n harge of all the 0rinting art7or8# for Mar8eting 0rinting material3
*3 &n harge of ontrolling the in0ut C out0ut Mar8eting artile# in 7arehou#e3
73 !ollet all the 0rimar" C #eon'ar" information about the mar8et 0lae for Mar8eting
u#age3
13 Su00ort for the #tan'ar'iEation 'i#0la"# #0eifiation for all 'ealer# net7or83
93 ,uilt2u0 C im0lement the #ale# 0romotion #trateg"3
1(3 !on#ulting C ontrolling &S; 0roe'ure# for Mar8eting De0t3
113 <tiliEing C <0'ating all the information of -he0 %iet :eb#ite 5inlu'ing in harge of
art7or8#, image# an' text for 7eb63
123 Do a 0art of Above 9 the 9 /ine ativitie# :
a3 Po#ter C ,anner
b3 Signboar' C ,illboar'
1)3 Do a 0art of ,elo7 9 the 9 /ine ativitie# :
a3 Diret Mail
b3 S0on#or#hi0 : to a'' value to the bran' through a##oiation3 S0on#or#hi0 of
e'itorial in ne7#0a0er, magaEine#, -% an' ra'io a##oiate# the bran' 7ith the
authorit" of the e'itorial3
3 Mar8eting Publi $elation# : u#ing variou# form of ne7# relea#e#, 0re##
onferene#, 0ro'ut relea#e#, exeutive2#tatement relea#e# an' feature
artile#3
'3 $umor# an' <rban /egen'# !ontrol : inlu'ing ommerial rumor#, on#0ira"
rumor# an' ontamination rumor#3
I+. Working for Me$o"! Auto &orporatio" ("iat% ,sang2ong% I3eco% PMC a!to 1rand)
as Marketing Manager
Main "uties * Res)onsibilities
13 ,eing re#0on#ible for #etting u0 the om0an" inve#tment 0lan an' bu#ine## 0lan an'
om0an" #trateg"
23 !on#oli'ating the urrent "ear re#ult# an' #etting the next "ear target in on#i'eration
bu#ine## environment an' om0an" re#oure#3 -he#e target# are #ent to relate'
'e0artment#
)3 :or8ing lo#el" 7ith 'e0artment# for #etting u0 the bu#ine## 0lan an' inve#tment 0lan in
or'er to ahieve the next "ear target, $e#olve an" onflit# among 'e0artment in or'er to get
overall maximum benefit for Me8ong Auto
43 Monitor the bu#ine## 0lan, inve#tment 0lan an' om0an" #trateg" in aor'ane 7ith
a00rove' Mar8eting 0lan
53 !oor'inate 7ith 'e0artment to #olve ari#ing an' onfliting 0roblem# e#0eiall" ro##2
funtional 0roblem in or'er to get full benefit for Me8ong Auto
*3 Monitor an' ontrol the governmental #ti0ulation of auto in'u#tr" an' evaluate the effet
to om0an" an' it# om0etitor for Fui8 an' effetive #olution#
73 Monitor ,ontrol an' anal"Ee the auto in'u#tr" from %AMA 5%ietnam Auto Ma8er#
A##oiation6 'ata, ma8e an' evaluate the o0tion# in or'er to get better bu#ine## re#ult# for
Me8ong Auto in term# of Fualit" #ervie, o#t an' #"#tem utiliEation3
13 !oor'inate, 'efen' an' 0rotet the Me8ong Auto right# 7ith Partner# a# Aiat 5&tal"6,
S#ang"ong 5Horea6, &veo 5&tal"6 an' PM! 5!hina6 in #olving 0roblem# 7ith them in %ietnam
auto mar8et
93 Ma8e #ugge#tion 0lan to %AMA to inrea#e the benefit for Me8ong Auto
1(3 !ontinuou#l" monitor, anal"Ee the out#i'e environment ativitie# from 'iret om0etitor,
in'u#tr", me'ia, u#tomer#, government3 ?valuate the#e effet# to image of Me8ong Auto C
it# 0ro'ut#G bran'
113 !ontinuou#l" 7or8 7ith other 'e0artment# in or'er to 0re0are the aor'ant P$ C
A'verti#ing ativitie#
123 ,a#ing on the in#i'e an' out#i'e anal"#i#, 0re0are for "earl" Mar8eting 0lan
1)3 ?xeute the P$ ativitie# from a00rove' 0lan, a' ho 0ro=et or a#e b" a#e #ituation
143 :or8 7ith P$ C A'verti#ing agen" to buil' effetive P$ C A'verti#ing ativitie# in term#
of o#t, 'eliver" time, an' Fualit"
153 !ontrol the P$ C A'verti#ing bu'get effetivel"
1*3 ?valuate the effetivene## an' ma8e reommen'ation to ,oar' of Diretor# an' other
'e0artment about the P$ C A'verti#ing ativitie#
173 $e#0on#ible to manage the P$ C A'verti#ing ativitie# file#3
113 Setu0 an' nurture the relation#hi0 7ith me'ia in'u#tr" an' governmental in#titution an'
agen" in the 7in27in 0hilo#o0h"
193 $e#0on#ible for 0erio'iall" re0orting
2(3 Pre0are C &m0lement all the annual $oa'#ho7 ativitie# in %ietnam