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016 October 13, 2009 Print Newspapers a Thing of the Past? “All the News That’s Fit to Post” is an article written by Neil Morton, a man who claims to have grown up in an avid newspaper reading family. He was expected to read the paper “cover to cover” and “not just the sports” or comic sections. The author explains that as he has grown older and technology has advanced, he has grown to love the quick and easy access to multiple news sources with just a click of a button. His article is meant to persuade avid newspaper readers, just like his parents, to modernize and explore the endless news sources available on the World Wide Web. The use of imagery, induction, diction, and style ties into the author’s purpose of logic to persuade his audience that the internet is the ultimate news source for the generation of today. The author uses imagery to both open and close his article. To open he addresses where he lived, what he did growing up, and daily expectations from his parents, which included reading the newspaper. “Growing up in Peterborough, Ontario (pop: 70,000), my parents voracious readers, always had three newspapers delivered to their front door: the Toronto Star, the Globe and Mail, and our local paper, The Peterborough Examiner” (Morton 121). This vivid description of his hometown and his family background, regarding reading the newspaper, at the beginning of the article gives a sense of who the author truly is and whether or not he is someone who is accredited and can be deemed as a reliable source throughout the argument of his article. Imagery is also incorporated as part of the conclusion in the article: “If I had a choice between reading a big clunky paper that leaves my hands stained with black ink and a portable internet
Wassom 2 that offers clean design, guess who’s going to win out?” (124). This example gives a vivid description of the residue of the paper making the reader compare the tangible touch of a newspaper versus the virtual use of a computer, making the internet’s simplicity and cleanliness seem more superior over the newspaper. To gain the trust of his audience, the author uses a few casual phrases throughout the article. These casual phrases, “As a kid,” “I pretty much,” and “my folks,” allow the author to relate to his readers more on the same level. By doing so, he creates for his audience a sense of being addressed as one would in having a normal conversation, instead of being preached to or degraded. “Although I’ll still buy a paper occasionally or grab one that’s laying around the office, I don’t turn to the papers much these days. I rely on the internet to let me know what’s happening out there” (122). These particular sentences are a great example of how the author doesn’t preach to his audience, but speaks to his readers openly and honestly as a if he were giving a close friend some advice. “As cliché as it sounds, the world is your oyster on the net in the way it can never be in the newspapers, which, by no fault of their own have been overtaken by technology in the way radio was by TV” (124). By using this cliché, the author once again is able to bring his purpose and argument of the article to simple terms to a level where his readers can better understand and relate. “I know many others in their twenties, thirties, and forties who are in exactly ‘the same boat’” (122). The author uses this cliché to once again relate to his audience and to deliberately place himself in the same category of many of his readers who are of the same shifting generation. The author addresses the shifts his generation is experiencing due to the advancement of the newspapers on the internet that will surely happen in the future. These changes of the future are spoken of with the following statement: “Soon, new wireless technologies will enable us to access the net whenever, wherever: in the kitchen, on the subway,
Wassom 3 on the toilet, at the cottage, in the car…, in the pool, at the laundromat, at the hairdresser, on the treadmill” (124). By giving all of these examples he exemplifies all of the endless possibilities where the internet is or will be accessible in the future, making reading a newspaper sound very outdated and inconvenient. Although the author uses many casual phrases in the article, he also uses diction to create a professional and informative tone for his audience. “Newspapers have always been in the business of reporting news, breaking news, analyzing news, but now that job is done adequately, and with much more immediacy, on the internet” (122). This statement’s word content is much more formal and informative which creates yet another sense of reliability of the author to his audience. This tone is used throughout the article when the author is addressing the critical issues and points of his argument. “Over the next ten to twenty years—and this is a conservative estimate—newspapers will have to substantially re-invent themselves or they will perish. In some cases, maybe only the internet version will exist” (124). The author uses this uses these arguments in his paper, but is unbiased in the fact he points out that the claim he makes is a conservative estimate rather than a true fact. The author also uses induction throughout his article. The following sentence is one of many that tie into the author’s purpose of induction: “Many people—and this has to be considered a major concern among newspaper publishers—who used to buy or subscribe to a daily [newspaper] that now just check out the (free) online version” (124). By making his prediction, the author uses his logic to determine the best and most convenient possible solution to reading newspapers. The author discusses the idea that we generally “take as gospel what our national newspaper is saying” (123). He continues on to reveal that often times we believe our national newspaper to give us “ninety-nine percent of the “news,” but in truth, as [he’s] discovered via the web, it’s more like five to ten percent of what’s really going on” (123). This
Wassom 4 claim supports the author’s purpose to dissuade his audience from reading newspapers and to shift to the new rising generation of online newspapers. Many different internet sites for various online newspapers are mentioned to give readers an idea of where to start looking for certain news. Examples such as “The New York Times on the Web, Slashdot, Technology Review, Salon, CNN.com, Wired News, the Onion, Modern Humorist” are where the author receives his “daily dose of news, analysis, and humour” (122). With as many news sources are the author mentions, he does not create bias but instead gives a variety of online news sources for readers to enjoy articles that are not all written from the same view points. The author gives many examples events in history or issues that are addressed everyday in our world and the news source online of where it was found, such as: “When Orlando Magic star Grant Hill went down with yet another season-ending injury late in 2001, hardcore basketball fans were able to go online to get in-depth coverage of team—and community – reaction at Orlandosentinel.com or ESPN.com” (123). Multiple examples like this one are listed in this article and give the author a sense of variety, which catches the attention of many readers with different interests. Induction is a crucial point in the author’s purpose of his article due to the fact he uses multiple examples of ways the printed newspaper is inferior and insufficient to an online newspaper all throughout his article. He uses these negative points to come together to conclude with a generalization that print newspapers do not measure up to the high quality of online news sources. The author has used many different writing techniques throughout his article which include imagery, a casual style, a professional and informative tone, and induction. All of these techniques are successfully and effectively used to create a sense of a relaxed but professional atmosphere which creates a friendly connection with his audience. He is able to present his issue
Wassom 5 of newspapers to his audience in an effective way, create reliability, and reiterate his argument that print newspapers are steadily declining in our ever technological advancing world and society.
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