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JUNE 2014 / VOLUME 42/ NUMBER 6 / $5.00
We honor dedicated
USTA Section staff
and volunteers who
make tennis happen
All the Latest
Racquet Innovations
Tennis Teachers
Conference Returns
We honor dedicated
USTA Section staff
and volunteers who
make tennis happen
All the Latest
Racquet Innovations
Tennis Teachers
Conference Returns
4 Our Serve
7 Industry News
9 Letters
14 TIA news
16 Retailing Tip
32 Ask the Experts
34 String Playtest: Wilson
Optimus 16
36 Your Serve, by Ted Murray

38 CEO’s Message
40 Vice
41 USPTA News
42 Growing Your Business
44 Tennis Teachers
50 Career
52 Member News
7 Tennis Teachers Conference
returns to US Open
7 USTA to host 10U
workshops during Citi Open
7 PTR moves its headquarters
8 Own the Zone offers
biodegradable overgrip
8 Adidas brings back
Laver shoe
8 Prince to give away
Tuning Center at IART
10 Peoplewatch
10 Legendary coaches honored
10 USTA awards $150,000 in
multicultural grants
12 Short Sets
13 PTR partners with
13 ASBA facility awards
applications due
JUNE 2014
Tennis Industry
18 Dress for the Occasion
The tennis dress is hot, and in fact, some
can go from court to cocktails.
20 Tech Enabled
Want to stay up on all the latest racquet
innovations? Learn what MRTs need to know.
23 Section Stars!
These 17 USTA Section staff and volunteers
work tirelessly behind the scenes to grow
our sport
28 Private Practice
These residential winners are excellent
examples of tennis court construction.
40 Helping USPTA
Professionals Get Educated
41 Call for Nominations
42 TGA: Reaching Kids
Through Tennis
44 2014 Tennis Teachers
Conference – Register Now!
2 TennisIndustry June 2014
Read more articles online at
Our Serve Publishers
David Bone Jeff Williams
Editorial Director
Peter Francesconi
Associate Editor
Greg Raven
Design/Art Director
Kristine Thom
Special Projects Manager
Bob Patterson
Contributing Editors
Robin Bateman
Cynthia Cantrell
Kent Oswald
Cynthia Sherman
Mary Helen Sprecher
Tim Strawn
Contributing Photographers
Bob Kenas
David Kenas
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versions back to 2004.
n March, I attended the “Future of
Tennis Summit” held during the
Indian Wells tournament, where
the dialogue and ideas on increasing
tennis’s visibility and participation
were terrific. But for me, there was one
simple moment that clearly defined
what this industry needs to do.
During the final panel discussion,
about how to move the needle on the
adult frequent player market, PTR
CEO Dan Santorum was asked why he
plays tennis. He said simply, “For my
We tend to overcomplicate so many
things in this industry. But the plain,
simple truth is that tennis is a healthy
activity for everyone—and too often,
we bury that uncomplicated message.
I’ve said before that as an industry,
we need to do a better job of promot-
ing the health and fitness aspect of
tennis, because it will bring people
into the sport and create frequent
players. We need to stop ceding this
health and fitness messaging to other
sports and get together on an orga-
nized tennis and health campaign.
Health and fitness is the most im-
portant thing when it comes to people
playing this sport. Yes, we all know the
health benefits of the game, but com-
municating that to the general public?
We just haven’t done that well.
And this leads into something else
I’ve said before: This industry already
has a successful program geared to
health and fitness—Cardio Tennis.
People want to lose weight. Cardio
Tennis does that. People want to burn
calories and get in shape. Cardio Ten-
nis does that too. People want to im-
prove their tennis skills. Cardio Tennis
also does that. People want to have
fun and socialize. Guess what program
does that? This is not complicated.
Cardio Tennis was created just nine
years ago and already has 1.5 million
players, according to independent
research. It has already proven itself,
so why is this program not running
rampant throughout your facility, your
parks, your USTA section, the national
USTA ofce?
You’re going to hear more about
Cardio Tennis in this magazine, with
regular short pieces about how it can
impact your business and participa-
tion. In this issue, the Your Serve (on
page 36) by longtime teaching pro Ted
Murray is about some of the possibly
overlooked benefits Cardio Tennis of-
fers both consumers and the industry.
The TIA, with limited resources, has
done an amazing job with Cardio Ten-
nis so far. But it’s time we all stepped
up here. It’s not hard to think of
creative ways to use Cardio Tennis to
achieve your facility’s or organization’s
goals. Cardio Tennis creates frequent
players. It brings in new players. It can
create members for your CTA, your
facility or club, and the USTA.
Cardio Tennis can solve many of the
problems this industry faces. It’s really
not that complicated.
Peter Francesconi, Editorial Director
Keep the
Message Simple
‘We need to do a better
job of promoting the
health and fitness aspect
of tennis, because it will
bring people into the
sport and create frequent
4 TennisIndustry June 2014
June 2014 TennisIndustry 7
Industry News
Information to help you run your business
egistration is now open for the 2014 Tennis Teachers Conference at the Grand Hyatt
New York, in conjunction with the US Open. The four-day conference, beginning on
Aug. 22, brings together the leading tennis teaching professionals and coaches in the
industry to share best practices, and will include a series of interactive on-court sessions and
presentations. Attendees can register at
The event ofers tennis teachers and coaches educational resources,
innovative teaching techniques, and networking opportunities. Keynote
speakers include Patrick McEnroe, USTA Player Development general
manager; Paul Annacone, Australian Open doubles champion and former
coach of Roger Federer and Pete Sampras; Judy Murray, mother of Andy
Murray and British Fed Cup captain; and Admiral James Stavridis, U.S.
Naval Institute (Ret.) Dean of the Fletcher School of Law and Diplomacy at Tufts University.
In 2014, the USPTA World Conference, which has traditionally been held two weeks after
the US Open, will not be held. Instead, the USPTA will join the USTA in hosting the Tennis
Teachers Conference. “The opportunity to combine our resources with the USTA for this
event allows us to continue elevating the standards of tennis-teaching professionals and
coaches,” said USPTA CEO John Embree.
The TTC also will include access to The Tennis Show 2014 on Aug. 24, which will feature
products and services from tennis industry companies, organizations and manufacturers. The
Tennis Show is coordinated through the TIA.
In addition, attendees will receive access to the US Open and are invited to a special hospi-
tality area at the US Open’s Opening Day, Aug. 25.
Visit for information on the 2014 Tennis Teachers Conference. For The Tennis
Show, visit•
Tennis Teachers Conference
Returns to US Open
PTR Relocates
The PTR has relocated its
International Headquarters
to new office space on Hilton
Head Island, S.C.
“With PTR’s continued
growth, we needed more
space to operate
efficiently and
effectively, said
Dan Santorum,
PTR CEO. “This move will allow
us to decide our best long-term
option for PTR Headquarters.”
The PTR’s new physical ad-
dress is 4 Office Way, Suite 200,
Hilton Head Island, SC 29928.
(For those familiar with Hilton
Head Island, PTR Headquarters
will be in the PNC Bank Build-
ing just off Sea Pines Circle.)
All other contact information,
phone, fax, etc. will remain
the same, as will the mailing
address of PO Box 4739, Hilton
Head Island, SC 29938-4739.
Tennis Media Award
Winners Named
Chuck McGill, sports editor
for the Charleston (W.Va.)
Daily Mail, is the winner of
the inaugural Tennis Media
Award, presented by the TIA in
conjunction with the National
Sportscasters and Sportswrit-
ers Association. McGill’s story,
about a woman who under-
went a double lung transplant
in 2009 and is now back to
playing tournaments, captured
the best aspects of recreational
tennis, said the judges. McGill
will receive a cash award and
travel expenses to the NSSA
Awards Weekend. The TIA also
honored First Runner-Up Doug
Robson of USA Today, and Hon-
orable Mentions Scott Fowler of
the Charlotte (N.C.) Observer,
Jane Havsy of the Daily Record
(Parsippany, N.J.), and Blair
Henley of
USTA to Host 10U Workshop
During D.C.’s Citi Open
he USTA will host a 10 and Under Tennis Workshop on Friday, Aug. 1, in Washington,
D.C., in conjunction with the Citi Open professional tournament. It will be the first time
a 10U workshop will take place at an Emirates Airline US Open Series event.
The workshop will provide tennis teaching pros and coaches with skills needed to engage
and teach children. The USTA says it’s considering hosting Youth Tennis workshops at all
eight Emirates Airline US Open Series tournaments starting in 2015.
At the Citi Open, the 10U workshop will take place at the tournament site, the William H.G.
FitzGerald Tennis Center, and will run from 9 a.m. to 12:30 p.m. Cost is $25, which includes
the workshop, lunch and a ticket to the tournament’s quarterfinal matches that afternoon.
10 and Under Tennis Workshops are part of the USTA’s edu-
cational curriculum program, “Coach Youth Tennis,” aiming to
improve the quality and standards of teaching tennis to kids and
enhance the long-term development of children in the sport.
The program, in collaboration with the PTR, USPTA and USOC,
consists of a series of online courses and a hands-on workshop
and serves as a pathway to certification through the PTR and
To register for the workshop at the Citi Open, visit CoachY-•
Industry News
USTA’s ‘Team USA’ Initiative
Brings Coaches Together
More than 30 of Southern California’s most
respected tennis coaches came together one
afternoon in April in Carson, Calif., to share
their ideas of what makes a successful coach
and, in turn, what will produce successful
American players.
Top developmental coaches from
every level of the game—including Robert
Lansdorp, famed coach of Pete Sampras,
Tracy Austin, Lindsay Davenport and Maria
Sharapova; USC’s Peter Smith; UCLA’s Billy
Martin; and USTA Player Development’s Jose
Higueras and Jay Berger—met to envision a
successful training pathway.
The meeting was part of the USTA's “Team
USA” initiative to create an inclusive, col-
laborative, national movement to develop
world-class American players. Nine similar
meetings were to be held across the country
through early June by USTA Player Develop-
ment General Manager Patrick McEnroe,
appealing to top personal and collegiate
coaches and USTA section leadership. The
forums are designed to lead to more training
opportunities and recognition for players
and coaches, as well as more opportunities
for top instructors to share ideas for success.
“We all want American tennis to be
successful, and none of us can do it alone,”
McEnroe said.
Adidas Brings Back Laver Shoe
Nostalgic ephemera or harbinger
of good times? That is the question to
ponder as Adidas brings to market its rei-
magined Rod Laver shoe line ($65 retail),
which includes the classic white/green
model, along with three stylized partners
in a line updated with an air mesh upper,
suede toe and gum outsole.
The company is clear about distancing
this line from its performance-technology
enhanced shoes. And, among Adidas’
other fashion offerings are an extended
Stan Smith line featuring a variety of col-
orways, and even a lemon-accented shoe
and women’s high-heeled version, as well
as branded men’s wear.
The new Lavers also echo the evolu-
tion of the Converse (a Nike brand) Jack
Purcell line, which became a tennis staple
during the glory years. Purcells have
morphed into a wearable token of hipster-
ism, sold in a
wide palate
of stylings
tied to-
gether by the
rubber bump
toe featuring
the iconic
Until sales
results are in there’s no telling exactly
what this means, but could it be time to
start looking for serve-and-volley to again
become the dominant strategy between
the lines? —Kent Oswald
Parkkonen Named by PTR
Brian Parkkonen is the new director of de-
velopment for the PTR, a post vacated when
Steve Keller was promoted to director of edu-
cation earlier this year. Parkkonen’s responsi-
bilities will include scheduling and coordina-
tion of all PTR Certification Workshops in the
U.S, and ensuring that workshops are held in
all 50 states each year.
Parkkonen earned a PTR Master of Tennis –
Performance rating and is a Clinician and Tes-
ter in all four PTR education and certification
pathways. Additionally, he is certified as both
an Etcheberry Strength and Conditioning
Coach and USTA High Performance Coach. In
2013, Parkkonen was awarded PTR Member
of the Year for South Carolina.
Prince to Give Away
Precision Tuning Center
Prince is offering IART Symposium reg-
istrants chances to win a free Prince Preci-
sion Tuning Center. The IART Symposium
will be Sept. 20-23 at Saddlebrook Resort
in Tampa, Fla. Every attendee who reg-
isters for the symposium by July 15 gets
a chance to win. To improve your odds,
register by July 8 for two chances to win,
or by July 1 for three chances to win.
During the IART Symposium, Prince will
also offer a special opening eve-
ning event with prize giveaways.
Attendees can test the latest
Prince product during round-robin
play, with the full Prince product
development team in attendance
8 TennisIndustry June 2014
Own the Zone Offers EcoGrip
Biodegradable Overgrip
wn the Zone Sporting Goods says it has developed the world’s first biode-
gradable overgrip for tennis, badminton, squash and racquetball racquets.
The EcoGrip comes in smooth or tacky, and is made with an innovative
polymer that is biodegradable.
“We developed EcoGrip with two goals in mind,” says David Marcus, co-presi-
dent of Own the Zone. “First, the grip had to play just as well as the best
overgrips on the market. Second, when the grip was replaced and dis-
carded it had to break down naturally within one year or less.” Marcus
says every year hundreds of millions of polyurethane overgrips, which
aren’t biodegradable, are thrown into dumps and landfills around the
Players in 10 countries play-tested the product, says Marcus, to
make sure it met the first goal. And use of a new technology in polymer
chemistry ensured it was the first eco-friendly sports grip product on
the market, says co-president Julius Stockfish.
In addition to the smooth and tacky versions, EcoGrip is packaged
in 120-cm lengths, rather than the typical 110 cm. “Buckets” of 50 Eco-
Grips are available for $62.95. For more information visit otzsports.
com, or contact or 866-802-5550.•
Industry News
June 2014 TennisIndustry 9
Bringing on the ‘Boom’
In May’s “Your Serve” column, 
Chuck Gill 
a tennis 
to what 
we expe-
rienced in 
the 1970s—
could be 
Here in 
USTA East-
ern, we say 
cally “Yes!” 
In fact, every staf member’s 
ofce has a poster (above) that 
defines our three key strategic 
objectives and envisions what the 
“boom” would look like. We have 
mobilized our staf and volunteer 
resources to focus on the key ob-
jectives and to evaluate decisions 
based on whether the outcome 
would contribute to the “boom” 
or not.
I am fully confident that we can 
and will see a new Tennis Boom in 
Eastern—as long as we continue to 
work toward common objectives 
and set aside personal agendas in 
favor of the greater good. 
Jill Fonte
Executive Director and COO
USTA Eastern
Net Tension
With the announcement by USTA 
that the 2015 “Friend at Court” 
will include an amendment that 
recommends net tension be set at 
400-450 pounds across a facility’s 
courts using a net tension device, 
the last remaining variable of the 
tennis court has been standard-
ized. ITF has already made a simi-
lar recommendation.
2014 will be the third year all 
the courts at the US Open, West-
ern + Southern Open, and Rogers 
Cup, the fourth year for the 
BB&T Atlanta Open (the first 
US Open Series venue to use it), 
and second time that the NCAA 
Championships have had the net 
tension variable solved by use of 
the TNT Gauge (www.tightcable.
net).  This compact, durable, 
certified accurate, inexpensive, 
and patented Tennis Net Tension 
Gauge add-on to the dead-side 
net post of each court is the only 
net tension device in production.
Whether at pro tourna-
ment sites, elite clubs, colleges, 
schools, or public facilities, the 
USTA tension recommendation 
will guarantee consistent play 
across courts and events, and 
help prevent net post and court 
damage from inadvertently over-
tightened net cords.
David Glass
President – Cable Tension, LLC
Jonathan Albrecht
It is with much sadness that I 
write to honor one of my col-
leagues at Babolat. Jonathan 
Seth Albrecht passed away on 
March 15 from a heart attack. He 
was only 48 years old.
Jonathan was a tennis territo-
ry manager at Babolat for 4-1/2 
years, covering North Texas and 
Southern California, and he was 
always trying to support and 
grow the game of tennis any way 
he could. His infectious person-
ality and positive attitude will be 
missed throughout the Babolat 
family, and by all his accounts.
Jonathan would tell all his ac-
counts in email or in person that, 
“You are greatness!” I was lucky 
enough to be a teammate of his, 
and I would like to say, “Jona-
than, YOU are greatness, and we 
love and miss you.” Our hearts go 
out to his wife, Sandy, and all his 
David Dwelle
RSM Team South
Four coaches were
honored recently by the
U.S. Olympic Committee
for outstanding contribu-
tions to the sport of tennis
in 2013: University of
Virginia men’s head coach
Brian Boland was named
National Coach of the
Year; Joseph Gilbert, coach
of 2013 USTA Boys’ 18s
national champion Collin
Altamirano, was named
Developmental Coach of
the Year; Gordon Uehling
III of CourtSense in Tenafly,
N.J., received the Doc
Counsilman Award for
sport science; and Jan
Beeman of Dallas was
recognized as Volunteer
Coach of the Year.
The Adidas Group has
appointed Mark King as
president of Adidas Group
North America, succeed-
ing Patrik Nilsson, who
has decided to leave the
company for personal rea-
sons. King, who had been
TaylorMade-Adidas Golf's
CEO, will be in charge of all
Adidas and Reebok opera-
tions in the North American
market and report directly to
Roland Auschel, member of
the Executive Board of Adidas
AG, responsible for Global
Serena Williams is the only
tennis player on Time maga-
zine’s “100 Most Influential
People” list, and one of only
five athletes on the list. NBA
Player Dwayne Wade wrote
the tribute to Williams.
Jonathan Seth Albrecht,
tennis territory manager for
Babolat covering
North Texas
and South-
ern Califor-
nia, passed
away on
March 15
from a heart
attack. He was
USPTA CEO and Executive
Director John Embree will
serve on the International
Tennis Hall of Fame Board of
Directors as a Tennis Associa-
tion Director.
Swiss tennis star Stanislas
Wawrinka received the Davis
Cup Commitment Award
Head Graphene Speed
player Novak Djokovic
captured his fourth Miami
Masters title, beating Rafael
Nadal 6-3, 6-3, to become
only the second player to
win the Indian Wells-Miami
double twice after Roger
The Greenbrier Resort in
West Virginia has named Hall
of Famer Pete Sampras as its
first Greenbrier Tennis Pro
Maria Sharapova
has a new partnership,
with the Supergoop!
skincare line, which is
dedicated to UV protection
and sun safety. Visit super-
Tennis Channel has ap-
pointed Adam Ware to the
newly created position of
senior vice president, head of
digital media. He will report
to Ken Solomon, Tennis Chan-
nel chairman and CEO, and Bill
Simon, Tennis Channel COO and
In a multi-year partnership,
Ektelon will become the official
racquet of the sport’s National
Governing Body through 2015
and serve as a presenting partner
of the National Doubles, National
Intercollegiate, and National
Singles Championships.
The WTA has named Heather
Bowler its senior VP of communi-
cations, responsible for strategic
communications, media and
public relations, advertising and
will support the WTA’s player and
tournament members in driving
earned media across all channels.
Esurance has signed a two-year
agreement to be an official spon-
sor of Victoria Azarenka. She will
appear on the company's behalf
along with other marketing and
social media integrations.
Francis Tiafoe, who trains at the
Junior Tennis Champions Center
in College Park, Md., won the title
at the 2014 Easter Bowl.
10 TennisIndustry June 2014
Industry News
to answer questions and talk about future
projects. There also will be a roundtable
discussion with the Prince product devel-
opment team.
For details on the IART Symposium,
Legendary Coaches Honored
Legendary tennis coaches Jerry Baskin,
Nick Bollettieri, Robert Lansdorp and Jack
Sharpe were each honored as Team USA
Coaching Legends at the inaugural Team
tion held
the Asics
Bowl junior tournament in Indian Wells,
Also honored during the Easter Bowl
was Joseph Gilbert, coach of 2013 USTA
Boys’ 18s national champion Collin
Altamirano, who was recognized as the
2013 USOC Developmental Coach of the
Year. In addition, the Junior Tennis Cham-
pions Center (JTCC) in College Park, Md.,
was named the 2013 Team USA Develop-
mental Program of the Year.
USTA Awards $150,000
In Multicultural Grants
The USTA has awarded $90,000
in Multicultural Individual Player
Grants and $60,000 in Multicultural
Excellence Program Grants to young
players and to organizations across
the country
More than 100 student-athletes
received individual grants to help
with national competition and train-
ing, while eight organizations each
received $7,500 grants toward their
competitive junior development pro-
grams, which train young players who
aspire to achieve national or interna-
tional rankings.
Program grant recipients are: Dal-
las Tennis Association, Addison, Texas;
Marty Hennessy Jr. Tennis, Las Vegas;
Northwest High Performance Tennis,
Seattle; Peterson School of Tennis,
College Park, Ga.; Ramp Tennis,
Carson, Calif.; South Atlanta Commu-
nity Tennis Association Inc., Atlanta;
Sportsmen’s Tennis & Enrichment
Center, Dorchester, Mass.; and T Bar M
Tennis Academy, Dallas.
Industry News
May 2014 TennisIndustry 11
France beat the U.S.,
3-2, in the Fed Cup
World Group Playoff on
April 20, which means
for 2015, the U.S. is rel-
egated to World Group
II competition, where
it must qualify to reach
the World Group to be
eligible to compete for
the Fed Cup in 2016. It’s
only the second time
the U.S. has dropped
out of the World Group
since the format was
instituted in 1995.
This year’s final will be
between the Czech
Republic and Germany
Nov. 8-9.
The U.S. will host the
Slovak Republic in a
Davis Cup World Group
Play-Off on Sept. 12-
14, at a location to be
determined. The win-
ner will qualify for the
2015 World Group and
be able to compete for
the Davis Cup; the loser
will compete in Zonal
competition in 2015 to
get back into the World
Group. In February, the
U.S. lost its first-round
match to Great Britain,
which threw it into the
USTA New England
has appointed two
interim co-executive
directors: John Bresna-
han, director of finance
and accounting, and
Heather Anastos, direc-
tor of competitive ten-
nis. Both will continue
to serve in their current
roles while taking on the
additional responsibili-
The French Open
has boosted total prize
money this year to $34
million, an increase
of about $4.1 million.
Singles champions will
receive about $2.28 mil-
lion each, an increase
of 10 percent over last
The International Ten-
nis Performance Asso-
ciation (ITPA) has a new
partnership with the
Mexican Tennis Federa-
tion. ITPA will be the of-
ficial sport science and
physical conditioning
education provider
for tennis coaches,
trainers, strength and
conditioning profes-
sionals, and physical
therapists who work
with tennis athletes
throughout Mexico.
InsideOut Sports
+ Entertainment LLC
run by former tennis
champ Jim Courier
and founding partner
Jon Venison was
acquired by Horizon
Media. Courier and
Venison will remain
as company co-
presidents. InsideOut
owns and operates
events and promo-
tions, including the
PowerShares Series,
the Legendary Night
Series of one-night
tennis exhibitions
and customized
private corporate
“Andy Mur-
ray: Wimbledon
Champion: The Full
Extraordinary Story,”
the new book by vet-
eran tennis journalist
Mark Hodgkinson
documenting the life
of Andy Murray and
his history-making
championship at
Wimbledon in 2013,
is now available in
paperback in the
U.S. at
and bookstores for
Nizuc Resort &
Spa, Cancún's new-
est deluxe resort at
Punta Nizuc, recently
announced an agree-
ment with Peter
Burwash International
(PBI) to direct its
tennis program. The
resort recently com-
pleted installation of
a new tennis center
with two artificial
grass tennis courts
including lights.
Ashaway Racket
Strings has intro-
a new
string for
looking for
superior power and
tension stability from
Zyex filaments. New
PowerKill 17, a lighter
1.25-mm version of its
PowerKill Pro cousin,
provides superior feel
and ball control, says
the company. Visit
PHIT America has
formed Doctors for a
PHIT America to help
Americans under-
stand the magnitude
of the power of daily
physical activity. The
initiative will see some
of the world’s leading
doctors proclaiming
that physical inactiv-
ity is the leading
health issue for the
21st century. “There
is plenty of evidence
that physical activity
is the best prescrip-
tion for total health—
for the body, mind
and spirit,” says Jim
Baugh, founder of
PHIT America.
12 TennisIndustry June 2014
Industry News
June 2014 TennisIndustry 13
Industry News
PTR Partners with
The PTR has partnered with PlayYourCourt
to create new tennis coaching jobs and to
help fund education and certification for
aspiring tennis professionals. PlayYourCourt.
com is a mobile business that allows recre-
ational players to book tennis lessons in their
neighborhood directly through PlayYour-
PlayYourCourt will reimburse qualified
coaches who join and become PTR certified,
as well as reward them with higher commis-
sions for continued education within PTR. PTR
will provide these new members with eight
hours of education in the form of a compli-
mentary PTR certification workshop. New
members will also have to complete the USTA
Coach Youth Tennis Program.
Nominate for USPTA Awards
June 17 is the deadline for nominations
for the USPTA 2014 National Awards
Program, honoring members who are
committed to excellence as tennis teach-
ers and as ambassadors using tennis
to impact people and communities. All
Professional-level members are eligible.
Recipients will be recognized during the
Tennis Teachers Conference Aug. 22-25 at
the Grand Hyatt New York. Visit
for more information and to nominate.
ASBA Facility Awards
Applications Due June 2
The American Sports Builders Association,
in conjunction with Tennis Industry magazine,
is accepting applications through June 2 for
its prestigious Facility Awards Program. Win-
ners will be featured in TI magazine in 2015
Photos of award-winning projects in all cat-
egories are often featured articles ASBA writes
for various magazines, and in its publications.
Also, the awards have been used successfully
in the marketing and advertising programs
of ASBA members, and ASBA presents all
award winners with a free publicity kit to help
them spread the word about their win. Visit for more information and
for entry forms.
USRSA Announces New
MRTs & CSs
Master Racquet Technicians
Rachel Heise—Denver, CO
Certified Stringers
Byron Cleary—San Rafael, CA
Bryan Voelker—Yakima, WA •
Mark your calendars for The Tennis Show
2014, which will be held on Sunday,
Aug. 24, at the Grand Hyatt New York, in
conjunction with the collaborative Tennis
Teachers Conference. This celebration of
the business of tennis, occurring the day
before play starts at the US Open, will
feature an Exhibitor Show, the TIA Tennis
Forum, and more.
The Tennis Show will be in the Manhattan
Ballroom and Foyer, which is on the
lobby level of the Grand Hyatt, from 6 to
10 p.m. Nearly 50 tennis manufacturers,
organizations and businesses, displaying
the latest in tennis products and services,
will be exhibiting at The Tennis Show.
There will also be a cocktail reception
and prize drawings. For more information
about the show, visit
The Tennis Show will be during the
annual Tennis Teachers Conference,
which brings together hundreds of tennis
teachers, coaches, tennis advocates and
industry partners. World-class speakers
and tennis instructors will provide current,
cutting-edge educational opportunities.
The TIA Tennis Forum
will be Sunday, Aug.
24, starting at 5:15
p.m. on the Ballroom
Level of the Grand
Hyatt New York, and
will present the latest news about the
state of the tennis industry, including
participation, equipment sales data,
grassroots initiatives, Youth Tennis,
and more. The Forum, which is free
to attend, also will outline pathways
to increasing the number of frequent
players, ways to better define and boost
the economic growth and impact of the
tennis industry, and effective ways to
distribute clear, consistent messaging
of health, fitness and the reasons to play
tennis. The Forum will conclude with
an induction ceremony for the Tennis
Industry Hall of Fame. To register for the
Forum, visit
While the overall tennis economy remained flat at $5.55 billion in 2013,
there were increases in overall tennis participation, frequent player
participation, Youth Tennis, and Cardio Tennis participation.
The detailed data, and much more, will be available soon in the
upcoming edition of the TIA’s annual State of the Industry report. The
2014 SOI analyzes data from the previous year, collected through nearly
80 TIA surveys and research studies, and presents key findings in a single
easy-to-read report about the tennis industry.
Hundreds of tennis facilities and
teaching pros have signed on
to the “Try Tennis for Free”
campaign through,
which ran throughout the
month of May. Supported by a
national PR and social media
campaign that reached more than
5,000 outlets around the country
with a potential audience of about
60 million Americans, Try Tennis
for Free is designed to bring
beginners and returning players
back to tennis.
The promotion, supported by
both the PTR and USPTA, is for
players of all ages. The free sessions
offered can vary depending on
the location, as each
individual facility or
certified professional
can choose the best
introductory session
or programs they feel
will encourage new and returning
players to step onto the court.
Free offers could include lessons,
clinics, Cardio Tennis, USTA Play
Days for kids, and more.
“For tennis providers, it’s a
simple and free sign-up on the website to become
involved in Try Tennis for Free,”
says TIA Executive Director Jolyn
de Boer. “It will make you, your
programs and facility easier to
find, and it will bring in more
customers.” The TIA also offers
free, customizable promotional
material on that
providers can use to promote Try
Tennis for Free.
The TIA is planning
a second Try Tennis
for Free promotion
to run throughout the
month of September.
‘State of Industry’ Shows
Tennis Participation Up
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . 14 TennisIndustry June 2014
‘Try Tennis for Free’ Reaches Across U.S.
7th Annual TIA
Tennis Forum
The SOI breaks down the industry into
four segments:
• Economy and Tennis, including comparisons
to trends in the overall consumer economy.
• Demand, which highlights participation
trends, playing habits and consumer
• Supply, which includes trends in
equipment shipments, court building,
facility performance, retail, and the teaching
• Competitive Tennis, including at the
recreational, collegiate and professional
The TIA’s State of the Industry report is available to
Industry Level members of the TIA and above. For more information on
how to obtain a copy of the report when it is released, contact the TIA at or via phone at 866-686-3036.
2 0 1 4
Join the TIA . . . Increase Your Profits . . . Grow the Game . . . June 2014 TennisIndustry 15
In March 2014, the Tennis Industry Association presented the inaugural Future of Tennis Summit
in Indian Wells, Calif., during the BNP Paribas Open. The Summit brought together more than
two dozen top executives from inside and outside the tennis industry to speak about how this
industry can get “more players, more fans, and more tennis consumers.” Veteran tennis journalist,
commentator and industry observer Bill Simons, the editor and publisher of Inside Tennis magazine,
attended the Summit and gleaned a number of informational “nuggets” and notable quotes, which
we’ve reprinted here, with his permission.
“Desperation makes a poor cologne. We have low
self-esteem and are begging people to play. We
should say, ‘We have the best sport in the world,
are you good enough to play our sport?’”
“It’s gone from ‘Be like Mike’ to ‘Be like Zuck.’”
“I know it is an amazing concept, but in other
countries, kids still listen to their parents.”
“Tennis is a product that is absolutely fine, but it
could be absolutely great.”
“If we don’t get the next generation into tennis,
we will be like racquetball.”
“We have no chance unless we change.”
“If you don’t like change, you’re going to like
irrelevance a lot less.”
“Is yoga tennis around the corner?”
“The good news is that things change each week.
The bad news is that things change each week.”
“If you can’t connect with Roger Federer, I’m not
sure who you can connect with.”
“Not one interview goes by where I’m not asked,
‘What’s wrong with American tennis?’”
“Pro tennis is the ultimate reality series.”
“The bad news is that we’re competing with the
Yankees, the Giants, and the Mets. The good news
is that the Mets are making it easy for us.”
1. We have to spend as much time as possible
on storytelling. We need to get people engaged,
to have an emotional investment in tennis—
that’s a huge part of maintaining interest.
2. Things don’t exist unless we document and
share them. Communication makes youth feel
like they are part of something that is bigger
than themselves.
3. Tennis’ numbers are generally flat, and not
as good as lacrosse. But, they are better than
soccer’s and golf’s, and those of most team
4. An aging population, tennis players tend to
be more affluent and educated, and more often
live in the suburbs and small towns rather than
rural areas or city centers.
5. America’s 5.4 million frequent players
account for 70% of total tennis spending, but
there are about 18 million casual players (with
latent demand) who can be moved into the
frequent-player category.
6. The US still leads the world in sports and in
popular culture.
7. We need to bring back fun, ignite passion,
make people smile, and make choices as
easy as possible. We should loosen club
membership rules, have open houses,
shorter matches, childcare options, family
roundrobins, “Bring a Friend” days, and speed
tennis, and consider fun ideas like blacklight
and short court tennis where there are high-
fives and people rotating in all the time. It’s
drop-in tennis on steroids.
8. Kids are dropping out of team and organized
sports. Half of the kids say sports don’t reflect
them. Spontaneous free play is disappearing.
9.“No parents, no coaches, and no rules”—
some say that is where sport is at right now.
That’s why lacrosse lets kids play openly, and
why extreme sports are increasingly popular.
But others say structure and rewards are key.
10. The use of tennis balls, a key barometer, is
up a bit. Especially for youth tennis.
11. The prime keys to success are having the
time to play, and having someone to play with.
12. Baby boomers have supported the game for
the last 30 years.
13. A person’s first experience with tennis is
key. There isn’t a second chance.
14. We should get new tennis players on a
team right away, then get them to clinics and
practices, and eventually matches.
15. People who aren’t into sports say they don’t
play because they just don’t like them, the
risk is too high, and they don’t need to prove
themselves anymore.
16. In two generations, US physical activity will
be down 32%. For the first time, the majority
of 10-year-olds will not live longer than their
17. Ninety percent of teens say they play tennis
for fun. Eighty-eight percent of adults say it’s
because of fitness.
18. Tennis is good medicine, and has positive
effects relating to blood pressure, cancer,
mortality, and the risk for stroke. Soccer and
football are facing a serious crisis relating to
19. It’s all about entertainment. We have to
erase the line between entertainment and
sports—tell stories that happen outside the
lines, and meld them with stories that are
within the lines.
20. Pro tennis is critical as an inspirational and
aspirational game.
21. Ratings for Serena’s US Open final match
were like NFL numbers in some markets.
22. Tennis should have a commissioner. The
Davis and Fed Cups should be played during a
two-week competition every two years. Every
Masters 1000 should be paired with a women’s
tour event.
23. 10 and Under works. You need great athletes
coming into a sport that can’t be learned in
schools. The green ball is like an elixir. There
shouldn’t be a race to the yellow ball.
24. Playing multiple sports helps with move-
ment, balance, and mechanics, and the risk of
injury goes down. It’s not clear whether playing
multiple sports helps in elite performance
or not.
25. In 1978, 33 of the top 100 were Americans.
Now there are just five.
26. What’s wrong with US tennis is what’s right
with tennis in the rest of the world.
27. Our top juniors are not making the transition
to pros. Our effort and professionalism is not
what it used to be. Our hunger is not what it
should be.
28. The average age of teaching pros in America
is 50. The lesson books of most top pros are
29. The social element is what makes tennis
30. We are successful despite ourselves.
Reprinted with permission from Inside Tennis/Bill Simons
keep them clean throughout the
day. Make sure there is seating for
shoppers’ companions, too.
Even if your store is space chal-
lenged, make sure there is seating
located throughout your store for
significant others so they don’t
distract shoppers!
Convene a quick morning staff
meeting before the doors are
opened to make sure the day’s
events and schedule are reviewed
and discussed.
At the meeting, remind everyone:
• To always wear their nametags.
• That food and drink should stay
in the break area.
• To keep personal cell phones and
smart phones in their lockers for
use during breaks, in the break
area or outside the store.
• To have a good time and deliver
extraordinary shopping experi-
ences for customers!
• To greet every shopper as soon
as they enter the store with a
smile and the three-letter word
– “HOW!” (as in, “How can I help
you today?”)•
that way all day. Be prompt in pick-
ing up any litter or dirt, and instill
this in your staff, too.
Walk your aisles like shoppers will
and make sure they aren’t crowded
and don’t give customers that
“squeezed-in” feeling. Also, make
sure a shopper pushing a baby
stroller can pass through the aisles
Look at your store displays to make
sure they aren’t blocking shoppers’
line-of-sight and that your signs
are visible and understandable as
guides to shoppers and as silent
sales tools.
Listen to the music played in your
store and make sure it isn’t too
loud, and that it is appropriate and
pleasant and sets an upbeat and
happy mood.
Inspect your store’s restroom and
any other rooms to make sure they
are neat, clean and well-lighted—
and make sure there is a clear plan
for keeping them that way all day,
with specific staff assignments.
Inspect your dressing rooms with
the same care and make sure the
mirrors and the whole area is clean
and well-lighted. Again, assign a
staffer to check on these areas and
This is part of a series of retail tips
presented by the Tennis Industry As-
sociation and written by the Gluskin
Townley Group (www.gluskintown-
Marks of Excellence
Use our checklist to make sure your customers always
feel welcome and comfortable.
Retailing 131
16 TennisIndustry June 2014
hoppers will decide in the first few
minutes if they are comfortable in
a retail store environment. If they
are comfortable they will stay longer,
and the longer they stay, the more they
will shop!
This is a checklist of things, some
critical and some just important, that
tennis specialty store retailers can do
every day to make shoppers feel wel-
come and comfortable in their stores.
Inspect the outside entrance (or en-
trances) to your store every morn-
ing before opening to make sure
everything is neat and clean.
Inspect your parking lot or parking
area and make sure it is clean and all
litter has been picked up.
If you have a lawn or grass and other
plantings outside, make sure they
are trimmed and watered and look
good. Remove and replace plants
that have died or are withered. Use
mulch on flower and shrub beds to
keep them looking sharp.
If you use potted plants inside your
store, make sure they’re healthy.
Get rid of dead and dying plants, and
pick up any leaves that may have
Look at your main doors and win-
dows and make sure they are clean.
These are the “eyes” into your store.
Walk into your store like shoppers
will and make sure the entrance is
open, well-lighted and not crowded
or intimidating…and as welcoming
as you can make it!
Make sure the floors are clean and
well maintained, and that they stay
18 TennisIndustry June 2014

Stella McCartney’s
two-tone Pinky
Coral dress for Adidas
sports a built-in bra
and shorts. Worn by
Caroline Wozniacki,
this comfortable poly-
spandex single jersey
dress is available in
Dress for
the Occasion
The dress is hot. In fact, some can go from court
to cocktails. Combos of pink, coral, rich blues and
taupes are signature colors for summer and beyond.
Here are a few that will add a spring to your step.
By Cynthia Sherman

The Wild Fire line
in coral and taupe is
part of Bolle’s high-
performance line.
The color-blocked,
figure-flattering dress
features embossed
boxes on the taupe in-
set, which comes over
the shoulders. Avail-
able mid-July.

Eliza Audley
Eliza Audley’s cute
strappy Athena navy
dress with hot pink and
orange trim features a
fun handkerchief-type
hemline, in a moisture-
wicking poly-spandex
blend. Also comes in hot
pink with orange and
navy trim. Available in

Ginny Hilfiger’s Heritage
Halter dress for Fila
sets the style for the US
Open, with a U-shaped
neckline, princess seams,
contrast border and
elastic belt. Zips at center
back. Stretch pique in a
nylon-spandex fabrica-
tion. Available in Lipstick
(pink) and Peacoat—both
with white.

Tail’s Ashlyn Perfor-
mance jersey dress in
hot pink and blue is a
poly-spandex blend.
The bright color-
blocked dress also
features a colorful
print trim around
the arms, neck and
keyhole back. Comes
out in July.
Racquet Technologies
20 TennisIndustry June 2014

acquet manufacturers are constantly working 
to improve their products. Sometimes, new 
technologies can cross through all manufac-
turers, such as wide-bodies and titanium. 
Other technologies, though, are proprietary 
and limited to one brand. Some are all-encompassing involv-
ing a totally new design (Prince O-Ports, for instance), while 
others are minor tweaks to improve a certain racquet or 
previous technology. 
As part of our efort to make sure that the USRSA Master 
Racquet Technician program exemplifies the highest stan-
dard of professionalism in racquet service, MRTs are required 
to take an update test each year to ensure they are keeping up 
with the latest technologies being introduced in the industry. 
(Visit for more information on certification.)
Here are brief definitions—based on manufacturers’ 
descriptions—of the most recent technologies introduced by 
racquet brands.
• Evo Beam—Varied thickness of the beam, which is de-
signed to produce less torque at ball impact and better 
• Flex Carbon—New technology featured in the Pure 
Control line. It has less density of carbon fibers for more 
flexibility and ofers more control at ball impact.
• Stabilizer Technology—A hybrid frame construction and 
stif carbon fiber designed for improved torsional stability 
at ball impact, leading to more precise shots.
• Strike Hybrid Frame Construction—A mix of square and 
elliptic construction designed to ofer more responsiveness 
at ball impact. 
• Responsive Woofer—Provides energy restitution thanks 
to a new material, PEBAX, injected into the grommets and 
• X-Sider—New frame design that increases the sweetspot 
by 10 percent, adding more forgiveness on of-center hits.
• BasaltX2 (BX2)—The second generation of the BasaltX 
technology, with 30 percent more basalt fibers within the 
same material. It is designed to be 20 percent lighter in 
overall weight, 28 percent stronger, and provide 20 percent 
more vibration dampening.
• Extreme String Pattern (ESP)—More open and aggres-
sive string pattern designed to deliver up to 30 percent 
more spin. ESP racquets are designed specifically for differ-
ent player types by adjusting the head size, weight, balance, 
swing weight and stiffness along with the string pattern to 
achieve the best performance. 
• Synergy Link—The use of polyurethane in the bumper, 
which offers 18 percent additional shock absorption and 
more comfort.
• Velocity Shaft Design—11 percent less beam size on the 
shaft, designed to allow for more speed and spin versus a 
standard elliptic beam.
Want to stay up on all the latest
racquet innovations? Learn
what MRTs need to know to
maintain their high standards of
professionalism and service.
By Bob Patterson
• Bio-Sensor Grip Pin—Handle 
system featuring three different 
dampening pin lengths and ma-
terials for three different player 
profile groups—Recreational (Red 
Soft Pin, 7.72 cm); Intermediate 
(Yellow Medium Pin, 7.72 cm) and 
Tournament (Black Hard Pin, 3.81 
• Speed Grommet—Shaped grom-
mets designed to allow string 
movements in all directions with 
no friction at the grommet wall 
and no energy loss.
• Super Grommet—Speed grom-
mets with V-Sponse material 
providing more control by extend-
ing receive time. It increases the 
sweetspot and produces more 
speed by providing the best energy 
• V-Sponse Technology—A visco-
elastic polymer material, similar 
to Sorbothane, now used in the 
patented Volkl Super grommet 
system and bio-feel dampening 
pin. It is 20 percent more flexible 
than standard grommet and pin 
material, and provides additional 
dampening to the bio-feel grip 
pin. It generates an increased 
“spring effect” in the grommets. 
Has the lowest energy loss factor 
of all thermoplastic elastomers. 
V-Sponse is designed to provide 
the best dampening and energy 
• Parallel Drilling—Drilling the 
grommet holes parallel to each 
other to allow for increase string 
movement, which increases the 
sweetspot size by up to 27 percent. 
This provides more comfort, re-
sponsiveness, and a forgiving feel.
• Dual Shut System—Shockless 
grommets at the bottom of the 
frame reduce impact vibration, 
and Quake Shut Gel, which is 
embedded inside the handle, is 
designed to remove the more 
subtle discomfort from the frame, 
resulting in a 50 percent reduc-
tion in vibration compared to 
conventional models. Designed to 
improve comfort and control.
June 2014 TennisIndustry 21
• New Isometric—Evolved Isometric 
Technology with improved grom-
met system applying both deep and 
shallow grooves inside of the frame. 
This new Isometric technology is 
designed to provide a maximum 
• New OPS (Oval Pressed Shaft)—
Features rounder shaft corners, 
designed to provide an ideal level of 
flex, while a wider shaft face increas-
es stability, resulting in extended ball 
dwell time for optimized ball spin 
and directional control.
• Trans-Weight System—Integrates 
new Nanometric material, which 
improves the bonding strength 
between carbon fibers at the center 
and bottom of the frame, reducing 
the weight shift to the top of the 
frame. This results in a racquet head 
that reacts faster for quicker maneu-
verability and produces the fastest 
swing speed in Yonex history. 

June 2014 TennisIndustry 23
Grassroots Game
We offer our thanks and appreciation to these 17 volunteers
and staff who work tirelessly behind the scenes to grow
our sport. Compiled by Cindy Cantrell and Peter Francesconi
ll 17 USTA sections are 
dedicated to spreading 
tennis at the grassroots—
to delivering the programs 
that will help bring people into the 
game, keep them in the sport and 
have them playing more frequently. 
And in each section, there are 
many dedicated staf and volun-
teers who truly take tennis to heart. 
They want to get more people play-
ing the game because they know 
the lifelong benefits that tennis can 
While we won’t ever be able to 
honor all of these dedicated and un-
selfish heroes of the sport in these 
pages, we are pleased to recognize 
at least some of the many “section 
stars” who keep this game growing.
s director of junior develop-
ment and 10 and Under Tennis 
at Centercourt Athletic Club 
in Chatham, N.J., Jef Rothstein has 
embraced the importance of the 
USTA’s “youth imperative” and served 
the Eastern Section admirably. He 
is a member of the section’s Board 
of Directors and serves on its Junior 
Competition Committee.
“Jef stands out because of his atti-
tude,” says Jill Fonte, Eastern’s execu-
tive director. “He is truly committed to 
serving the section and the sport, and 
in so doing, he is thoughtful, deliberate 
and generous with his time.”
Rothstein is also chair of the USTA’s 
National Junior Sportsmanship Sub-
committee, a Zonals and USTA High 
Performance coach, and a USTA- and 
ITA-certified ofcial.
“Wherever Jef can serve tennis, he 
serves tennis,” adds Julie Bliss, East-
ern’s senior director of competition. 
“He never fails to answer whenever we 
put out a call for help.”
rlin Hernandez, a Spanish 
teacher and Army Reserve 
soldier, began working for 
USTA Caribbean as a messen-
ger in 2004. He was called 
to active duty in Iraq 
the following year, and 
upon his return, was 
promoted to Tennis 
Service Representative 
to implement tennis 
programs for schools, 
communities and 
minimum-security jails.
Hernandez was called up two 
more times by the military, for which 
he most recently served as captain in 
charge of a large battalion in Afghani-
stan. Now the TSR manager and com-
munity coordinator, he works on all 
USTA programs and promotes 
the sport among the wheel-
chair population and in 
disadvantaged schools 
and regions. In fact, he 
helped develop Olivencia 
Tennis, the 2013 NJTL/
USTA Chapter of the 
Year Award winner.
Dedicated to serving his 
country, Hernandez also is 
dedicated to serving this sport, 
promoting the game and developing all 
24 TennisIndustry June 2014
Grassroots Game
oon after Scott Colebourne 
became director of tennis at the 
Omni Amelia Island Planta-
tion in 2012, he committed to 
making tournament tennis 
a better entry-level 
experience for youth 
and families. And those 
discussions were the 
beginning of the USTA 
Florida Earned Ad-
vancement Pathway.
Colebourne is PTR-
certified in adult and junior 
development, and USTA-
certified in junior programming. He 
is a national tester and tournament 
director, and has coached nationally 
ranked juniors and sectional winning 
USTA adult teams. As a junior, he was 
nationally ranked in the Top 5 
in New Zealand.
“What I admire and 
respect about Scott the 
most is that he ‘gets it,’” 
says Andy McFarland, 
associate executive di-
rector of USTA Florida. 
“He gets how we have 
to ofer and provide more 
quality play and competi-
tion opportunities for kids. He’s 
a special breed of tennis teacher that 
sees a bigger picture.”
ncouraging Jon Messick to dis-
cuss his lifelong love of tennis is 
easy. Getting him to talk about 
his numerous accomplishments as 
Colorado State 
head women’s 
tennis coach, 
or his role as a 
leader in Colo-
rado’s tennis 
community, is 
more difcult.
“When Jon 
speaks, people 
listen, but you won’t hear him tak-
ing any of the credit that he rightly 
deserves for the progress of USTA 
Intermountain programs,” says In-
termountain Executive Director Rob 
Scott. “He’s much too humble.”
As a Division I coach for 29 years, 
Messick has touched the lives of count-
less student-athletes. A board member 
and former president of USTA Inter-
mountain, USTA Colorado and the 
Colorado Wheelchair Tennis Founda-
tion, he has influenced countless others 
to embrace the physical, psychological 
and social benefits tennis has to ofer.
“I’m just glad I have been able to 
serve those organizations,” Messick 
says, “and hopefully contribute to what 
they have been able to do.” 
                                             —Wendy Anderson
eading the way in the latest 
and greatest initiatives to grow 
tennis, Peter Dungca is the ace 
in the Hawaii Pacific Section. 
After success in teaching 
adults at the local park, 
Dungca turned his 
focus to serving youth 
tennis. Six years 
later, he organized 
the Makiki Junior 
Tennis Club, which 
has become a hub for 
youngsters in Honolulu.
Dungca, who has em-
braced 10 and Under Tennis, 
is involved in school tennis, tennis 
festivals, Play Days, junior tourna-
ments and Junior Team Tennis, which 
uses red, orange and green balls 
and integrates fun games. He 
welcomes parents on the 
court, developing them 
into volunteer coaches to 
support the growth of the 
In addition, Dungca 
manages the Waikiki 
Tennis Club, volunteers 
with the Ala Moana Park 
Wheelchair Tennis program and 
continues his adult programs.
ow does a professional 
opera singer become general 
manager of the largest indoor 
court tennis facility in the Mid-Atlan-
tic region? Through passion, hard work 
and a sense of fun.
Janet Paulsen has been running the 
Green Spring Racquet Club in Lu-
therville, Md., for the past eight years, 
ofering a variety of USTA programs, 
10 and Under Tennis, tournaments and 
a USTA Competitive Training Center. 
In 2014, the club hosted two national-
level junior tournaments.
To give back to the tennis commu-
nity, Paulsen established the nonprofit 
Green Spring Tennis and Educational 
Foundation, which runs USTA Adult 
Leagues and USTA Junior Team Ten-
nis, in addition to a variety of commu-
nity outreach and adaptive tennis pro-
grams. The foundation also provides 
full and partial financial assistance for 
disadvantaged participants.
Paulsen aims to continue to grow the 
game of tennis, with plans to empha-
size outreach programs—which hits all 
the right notes for this sport.
June 2014 TennisIndustry 25
ou may catch a glimpse of Jef 
or Bryan Smith courtside at 
Wimbledon or the US Open, 
but you’ll also see them 
cheering on their students 
who are playing at some 
of the premier colleges 
and universities in the 
Jef and Bryan, a 
father and son coaching 
team based on the south 
side of Indianapolis, are 
one of the most successful 
coaching operations in the USTA 
Midwest Section. Even without their 
own training facility, they continually 
produce nationally ranked juniors, 
many of them state champions, 
who drive hours for their 
daily or weekly lessons.
Bryan says it’s all about 
helping kids achieve 
their greatest potential. 
“There’s a focus on get-
ting them to take pride 
in working hard,” he says, 
“and thinking that there’s 
no other place they would want 
to be.”                                   —Tracy Maymon
ichael Mercier is the head ten-
nis professional at Harvard 
University, but his more than 
two decades of 
involvement in 
wheelchair tennis 
at every level—lo-
cal, sectional and 
national—has led 
to many honors 
and much recog-
nition, including 
being named 
Tennis Industry 
magazine’s 2008 
Wheelchair Ten-
nis Champion of the Year.
“Mike has been an active, devoted, 
energetic and passionate volunteer for 
decades,” says Heather Anastos, USTA 
NE director of competitive tennis and 
interim co-executive director. “His 
eforts include growing tennis not only 
through introducing new people to the 
sport, but also by helping those with 
disabilities learn how they can find a new 
avenue to make friends and stay fit.”
Currently, Mercier chairs New Eng-
land’s Wheelchair Tennis Committee 
and is a member of the national Tennis 
on Campus Committee. But he also 
has long assisted USTA NE with many 
initiatives and projects. This year, he is 
coordinating the first-ever league team 
at the 3.0 level with a wheelchair player 
as a member.
cott Hanover, who is in his 
second term as president of Mis-
souri Valley, has been a longtime 
supporter of the sport through his 
involvement in district, sec-
tional and national USTA 
committees. The direc-
tor of tennis at the 
Plaza Tennis Center 
in Kansas City, Mo., 
he is also a member 
of the Section Board 
of Directors, and the 
USTA National CTA 
and Tennis in the Parks 
An accomplished 4.0 singles, 
doubles and mixed doubles player, 
Hanover organizes, conducts and 
competes in WTT Rec Leagues, USTA 
Flex Leagues, wheelchair training and 
10 and Under Tennis workshops.
His professional involve-
ment in tennis began in 
1987, as an activities direc-
tor overseeing leagues 
and tournaments at the 
former Racquet Club 
West in Des Moines, Iowa. 
His long list of awards 
and recognitions includes 
the USTA Missouri Valley’s 
Distinguished Service Award in 
2013.                           —Andrew Robinson
onsidering his vast involve-
ment throughout the tennis 
community, Bruce Levine’s 
influence on tennis is difcult to docu-
ment. Simply put, he’s as influential as 
they come. 
The general manager of Courtside 
Racquet Club in New Jersey, Levine 
has done a bit of everything in the 
tennis industry. From high-level coach 
and player to equipment adviser for 
Tennis magazine, his involvement in-
cludes board positions at USTA Middle 
States and USPTA Middle States, as 
well as leadership roles within the Ten-
nis Industry Association retail group 
and the Cardio Tennis Global Team.
Levine’s impact locally has spurred 
the growth of a multitude of tennis 
programming. He speaks on the busi-
ness benefits of USTA programs, and 
how those programs have been a cata-
lyst for growth in his own business. 
Levine’s special events, which 
include fundraisers and special clin-
ics, are some of the strongest in the 
section. A popular and highly efective 
tennis instructor, his players continue 
to come back for more. 
                                            —Michael Gladysz
26 TennisIndustry June 2014
Grassroots Game
n the town of St. James, Minn., Les 
Zellmann noticed a shift in de-
mographics as more Hispanic 
families began relocating to the 
small western town with a 
population of 4,500. As the 
activities administrator 
at the local high school, 
the boys’ and girls’ ten-
nis coach and president 
of the St. James CTA, 
Zellmann focused on 
involving this ever-growing 
community in tennis.
Through personal conversa-
tions, free clinics, Hispanic mentorships, 
scholarships, discounted equipment and 
special tennis events, he has sparked a 
tennis revolution in St. James.
“If we can get even one additional 
family member involved with our 
programs,” he says, “we stand a 
greater chance of getting the 
rest of the family involved.”
As his programs continue 
to grow, what advice would 
Zellmann—who won the 
USTA Northern Community 
Service Award in 2013—give 
to other small-town com-
munities hoping to attract more 
diverse populations to tennis? “Em-
brace the challenge. There is no magic. 
Just keep at it.” —Lisa Mushett
housands of people play 
USTA League tennis in 
Northern Oregon and 
now, with the help of USTA Local 
tor Jana 
Hirst, a few 
more are 
the ben-
efits of the 
national honors for the USTA 
league coordinator with the 
highest increase of participants 
from 2012 to 2013. The number of 
player registrations in Northern 
Oregon increased from 7,836 in 
2012 to 9,633 in 2013. Northern 
Oregon was also ranked in the top 
10 nationally for highest increase 
in unique league players out of 
approximately 330 local areas in 
the 17 USTA sections.
Hirst has been a USTA league 
coordinator for over a decade, 
and for all her help in growing the 
sport, she will be honored by the 
USTA at the 2014 Semiannual 
Meeting in New York this sum-
mer, during the US Open.
an Francisco native Linda Peltz is 
the epitome of service and dedica-
tion to tennis in Northern Califor-
nia. After earning her PTR certifica-
tion in 1992, she has taught 
tennis to children in after-
school programs, coached a 
high school novice tennis 
team, and began a tennis 
program at the California 
School for the Deaf. She is 
a NorCal board member 
and has served on 10 USTA 
NorCal committees and two 
USTA National committees. 
Peltz was named Leagues Volun-
teer of the Year and also presented with 
the inaugural USTA Northern California 
Betty Cookson Lifetime Achievement 
Award. In addition, she has chaired the 
annual Celebrity Tennis Classic 
for five years, raising more 
than $1 million for the Alta 
Bates Summit Medical 
“The impact Linda has 
had on our tennis commu-
nity has been enormous,” 
says Steve Leube, NorCal 
executive director. “She is a 
great example of giving back to a 
sport that has given so much to her.”
n 1980, Pat Devoto was among a 
small group of volunteers who 
jumpstarted USTA League Ten-
nis, a grassroots innovation that has 
grown into a national program of 
500,000 players. But that was just the 
beginning of her involvement in the 
Devoto has been vice president of 
USTA Georgia, president of USTA 
Atlanta, Southern’s state league co-
ordinator and a member of the USTA 
League Committee.
She founded and has served as the 
tournament director of the Atlanta-
based Southern Cities Championship 
for 17 years, which has raised thou-
sands of dollars for charities. The win-
ner of the 2013 Jacobs Bowl and 2005 
Charlie B. Morris Jr. Service Award, 
she is also involved in the Reading for 
Racquets program and teaches female 
inmates to read and play tennis at a 
state prison in Montgomery.
An accomplished author, her lat-
est novel, The Team, is about—not 
surprisingly—a women’s tennis team. 
                    —Ron Ciof P
June 2014 TennisIndustry 27
ong hours on tennis courts in 
blazing desert sun might not 
sound like rewarding work to 
some, but to Phoenix’s Tracy 
Lawson, it’s a life force. 
Lawson, an instructor 
at Ahwatukee Tennis 
Center, has been a 
mainstay in junior 
tennis for a decade.
Yet her biggest 
influence has been in 
the volunteer realm. She 
has served as volunteer 
president of USTA Central 
Arizona and on several committees 
for USTA Southwest, including her 
current role as the section’s junior 
competition chair. She has also been 
a mainstay instructor and organizer 
for USTA junior development 
camps, is part of the USTA 10 
& Under Tennis Workshop 
Faculty nationally, hosts 
local tennis Play Days and 
has been instrumental in 
the development of USTA 
Central Arizona’s success-
ful 10 & Under Slam Series 
of events.
“Giving back, and encourag-
ing kids to find their own love of 
tennis, doesn’t feel like work,” she says. 
“It’s what I love to do.”            —Jef Sikes
n 1987, Emily Coxe played in her 
first USTA League in Omaha, Neb. 
She has continued participating 
each year since, becoming increas-
ingly involved in enriching 
local tennis opportunities 
along the way.
Coxe began her vol-
unteer work with the 
Omaha Tennis Associa-
tion and Women’s In-
ner Club League. After 
moving to Beaumont, 
Texas, she led a strong 
Texas Community Tennis 
Association as president for 
two years, and as a board member for 
eight years, while enhancing the pub-
lic tennis facilities and the Southeast 
Texas Tennis Association. A league 
coordinator for nine years, Coxe was 
honored with the USTA Texas 
Section Community Service 
Award in 2011.
Besides her involve-
ment in three Texas sec-
tion committees, as well 
as the City of Beaumont 
Parks and Rec Commit-
tee, Coxe enjoys playing 
the sport with her family 
and friends and vacationing 
to tennis-related events such 
as the US Open.            —Janet Wuerpel
ark McCampbell has been 
“Mr. Oxnard Tennis Center” 
(OTC) since he took over 
the eight lighted courts, 
clubhouse, pro shop and 
locker-room facility 
from his brother, John, 
in 1989. OTC is public 
park to its Southern 
California core. 
“I am proudest of the 
fact that we have taken 
so many LA84/NJTL 
beginners to Junior Team 
Tennis to tournament competi-
tors,” he says, while noting the myriad 
of lesson, league tennis and tourna-
ment opportunities for adults.
Elite juniors have showcased his 
Tennis mAcademy. OTC is 
also the home of the Cen-
tral Coast area Competi-
tive Training Center. 
A Zonal coach for 15 
years, McCampbell has 
served on the Ventura 
County Junior Tennis 
Association board, host-
ed college and university 
seminars and co-founded the 
All-Star Tennis League.  
             —Mark Winters
Distinguished Facility-of-the-Year Awards
28 TennisIndustry June 2014
Private Practice
These residential winners are
excellent examples of tennis-court
Harrison Residence
Hobart, Wis.
(Nominated by Munson Inc., Glendale, Wis.)
General Contractor: Munson Inc.
Consultant: Fred Kolkmann Tennis & Sports Surfaces
Lighting: Har-Tru Sports
Backboard: Bakko
Windscreen, Net, Posts: J.A. Cissel
For details on the 2014 Outstanding Facility-of-the-Year Awards, contact the ASBA
at 866-501-ASBA or, or visit

he six residential winners of the Tennis Industry/American 
Sports Builders Association distinguished Facility-of-the-Year 
Awards for 2013 are all new construction, and two of them 
are unique in that they involved building two-court facilities. 
One involves a residence with two clay courts, for training pro 
and aspiring players, and the other is a residence that now has a clay court and 
a hard court, for training a top junior. So, five of the eight courts in these six 
projects are clay.
In Boca Raton, Fla., the customer wanted to accommodate his children’s 
sporting desires, including his daughter, who is a nationally ranked junior 
player. Since much of the girl's time was spent traveling and playing tourna-
ments on diferent surfaces, the owner decided to maximize her court time and 
build new hard and clay courts at home. The all-weather cushioned hard court 
and the sub-irrigated clay court at their residence are tournament quality, as is 
the court lighting. The fencing system allows for easy preparation and retrac-
tion of the windscreens in case of strong winds. The customer also included 
a video system with an all-weather courtside monitor to analyze play on the 
courts, and which doubles as a security surveillance system.
After much discussion with the town, the Harrison Residence in Hobart,
Wis., got a new hard court, but due to setback requirements, the overall court 
dimensions had to be reduced slightly from the standard 120 by 60 feet to fit 
against two existing property lines. Elevation diference between the court 
surface and the owner’s access point at driveway level, which was several feet 
higher, also posed challenges, including facility and site drainage issues. The 
result, though, meets all codes and blends well into the surrounding area. To 
top it of, a personalized “logo” was added.
The site for the Har-Tru court at the Keith Residence in Cookeville,
Tenn., was a former horse pen, but the owner sold the horses and decided to 
build a tennis court, which has “live,” or angled, corners. Consequently, there 
already was a firmly compacted crush screenings base prior to construction, 
which was close to being on grade. Space was tight in the 120-foot direction due 
to an access road on one side and a hill on the other side. Rip-rap backfill was 
used to shore up the slopes.
The project at Southwest Ranches, Fla., involved building a battery of two 
new Har-Tru courts, both with conventional sprinkler irrigation. The owner 
is a tennis pro and uses the courts to train and condition professional and 
prospective tour players, including his own daughter. A courtside entertaining 
area was built around a large tree, which includes an elevated viewing platform. 
A custom fence system allows for the retraction of the fence/screens to open 
the court up for parties and also allows for easier preparation for hurricanes.
The new HydroGrid sub-surface irrigated court at Villa Terese in Braden-
ton, Fla., also included installing lighting, fencing and 6-foot green wind-
screen, on a beautiful piece of property with great access for construction. 
Angled corners soften the look. The subbase material is of existing soils, and for 
drainage around the exterior, a 24-inch poly drain moves water to a large catch 
The new post-tensioned concrete court at the Welch Residence in Scott-
sdale, Ariz., which also includes high-end basketball goals, had only one pos-
sible location in the suburban setting. Unfortunately, access to the area was 
extremely limited due to concrete block walls that divided several properties, 
essentially creating a narrow corridor with several tight turns that required 
precise manipulation of large equipment with experienced drivers and opera-
tors. But this design-build project turned out great.                
                                 —Peter Francesconi 
June 2014 TennisIndustry 29
30 TennisIndustry June 2014
Keith Residence
Cookeville, Tenn.
(Nominated by Baseline Sports Construction LLC, Knoxville, Tenn.)
General Contractor: Baseline Sports Construction LLC
Surface, Lines: Har-Tru Sports
Lights: LSI Industries
Windscreen: Putterman Athletics
Net Posts: Edwards/Athletic Connection
Southwest Ranches Residence
Southwest Ranches, Fla.
(Nominated by Fast-Dry Courts Inc., Pompano Beach, Fla.)
Architect/Engineer/General Contractor: Fast-Dry Courts Inc.
Surface: Har-Tru Sports
Lighting: Techlight
Court Equipment: Fast-Dry Courts/10-S Tennis Supply
Villa Terese
Bradenton, Fla.
(Nominated by Welch Tennis Courts Inc., Sun City, Fla.)
General/Specialty Contractor: Welch Tennis Courts Inc.
Surface: Har-Tru Sports
Sub-Surface Irrigation: Welch HydroGrid System
Nets, Posts, Windscreen: Welch Tennis Courts
Welch Residence
Scottsdale, Ariz.
(Nominated by General Acrylics Inc., Phoenix, Ariz.)
General Contractor: General Acrylics Inc.
Lighting: LSI Industries
Nets, Posts: Douglas Industries
Distinguished Facility-of-the-Year Awards
Boca Raton Residence
Boca Raton, Fla.
(Nominated by Fast-Dry Courts Inc., Pompano Beach, Fla.)
Architect/Engineer/Contractor: Fast-Dry Courts Inc.
Surface: Har-Tru Sports, DecoTurf
Lighting: Techlight
Court Accessories: Fast-Dry Courts/10-S Tennis Supply

Babolat Play
If I add weight to the upper
end of the hoop of my Babolat Play
racquet, I should get more power, just
like on a normal racquet. However, says: “If you use lead
tape, you could lower your ‘power’
rating. The Power index is related to
the speed of the racquet's head. If you
add weight, the speed will decrease
slightly and your movement will be
But what happens if I swing the
racquet at the same speed even with
the additional weight?
You’ll get more power, but the 
racquet-head speed you are 
generating is not the same 
racquet-head speed Babolat is referring 
to in the text you quote.
The more mass you add to your 
racquet, the more difficult it is to ac-
celerate and decelerate. Your Babolat 
Play racquet does measure the speed of 
your swing, but it also measures racquet 
deceleration on impact. This is where it 
becomes a bit counter-intuitive.
The “power” to which you refer is 
due to the force you impart to the ball 
thanks to Newton’s Second Law of Mo-
tion, which states that force equals mass 
times acceleration. On impact, the rac-
quet decelerates slightly, as it transfers 
energy to the ball. The more mass you 
add to the upper end of the hoop, the less 
your racquet will decelerate on impact, 
which fools Babolat Play, because it is 
precisely calibrated to the mass and 
mass distribution of the racquet as 
shipped from the factory.
If there was a way of measuring the 
acceleration and deceleration of the ball 
at the same time as Babolat Play was 
measuring the acceleration and decel-
eration of the racquet, you’d have the 
complete picture. But without sensors 
in the ball, Babolat Play can tell you only 
its side of the story.
The good news is that, unless you add 
a lot of mass to the hoop, the numbers 
you get from Babolat Play will still be 
close to those you get from an unmodi-
fied racquet. 

Babolat Play

Babolat Play rates the power
on my strokes as a percentage. Per-
centage of what?

Your strokes 
are rated as a 
percentage of 
the highest reading in 
the Babolat Play com-
munity. Babolat does 
not officially state who 
has the highest read-
ing in most categories, 
although we’ve been told 
Your Equipment Hotline
Ask the Experts
32 TennisIndustry June 2014
that your serve is shown as a percent-
age of an Andy Roddick serve (136.7 
mph), and your forehand is shown as a 
percentage of a Rafael Nadal forehand. 
The only known “person behind the 
data” is in the case of the “Pulse,” the 
highest reading of which is currently 
held by Rafael Nadal. Keep in mind 
that to maximize your Pulse rating you 
need to play as often as possible, for as 
long as possible. 
Babolat Play
data retention
Does the Play racquet
delete data from hitting sessions
after transfer to the display device
or does it retain data from previous
Yes, the Babolat Play racquet 
conserves space on the rac-
quet and deletes the session 
after downloading the data from any 
recent sessions.
Babolat Play
data location
Where is the data stored
after you transfer it to my display
device? In other words, is it just on
the device (smart phone or computer),
or is it also stored on a Babolat server
After synchronizing the racquet 
with a computer, Play data is 
directly recorded on the “cloud” 
(a.k.a. Babolat server) via the internet. 
When synchronizing the racquet with 
a smart phone, data is recorded only on 
your smart phone at first. Then, when 
you validate each session (which again 
requires an internet connection), your 
data is recorded on the “cloud.” 
Babolat Play
data ownership
Who owns the data after I
transfer it to my display device, me or
Babolat owns all of the data, 
but of course you still get to 
view it on your computer or 
smart phone, and you can download 
the “crunched” version of your data in 
spreadsheet format.
Two Babolat Plays,
two devices
If a player has two Babolat
Play racquets, is it possible to have
one synced to an iPhone and the other
synced to an iPad (for example), each
signed in to the same Babolat Play
Yes, if each racquet is paired to 
its own device, and associated 
to your Babolat Play account, 
you can download the session infor-
mation from multiple racquets to one 
Babolat Play
setting changes
Why are changes to settings
made on my smart phone not shown
on and vice versa?
You can change settings on 
your smart phone and have 
them show up on your com-
puter or vice versa. It takes a little bit 
of time to transfer the information, but 
they will transfer.
—Greg Raven •
We welcome your questions. Please
send them to Tennis Industry, PO Box
3392, Duluth, GA 30096; fax: 760-536-
1171; email:
June 2014 TennisIndustry 33
Wilson’s Optimus 16 is a multicore multifilament nylon string with
a couple of features not found in traditional strings of this type.
First, there is a thermoset co-polymer membrane that encircles
the nylon fibers to minimize tension loss and absorb shock. Sec-
ond, a Tension Seal membrane reduces string “creep” for consis-
tent feel.
Wilson tells us this string offers maximum tension maintenance
for long-lasting playability. The company believes Optimus is ideal
for players looking for crispness and additional feel in their shots
with a string that has 15 percent greater tension maintenance than
comparable multifilament strings.
The target consumer for Optimus is any player looking for a
comfort-oriented multifilament that offers crisp response and
excellent tension maintenance.
Optimus is available in 16 only in white or silver. It is priced from
$9.10 for 40-foot sets. For more information or to order, contact
Wilson at 800-272-6060, or visit Be sure to read the
conclusion for more information about getting a free set to try for
In the Lab
We tested the white Optimus. The coil measured 41 feet, 3 inches. The diameter
measured 1.23-1.25 mm prior to stringing, and 1.16-1.19 mm after stringing. We
recorded a stringbed stiffness of 80 RDC units immediately after stringing at 60
pounds in a Wilson Pro Staff 6.1 95 (16 x 18 pattern) on a constant-pull machine.
String Playtest
34 TennisIndustry June 2014
Wilson Optimus 16
After 24 hours (no playing), string-
bed stiffness measured 71 RDC units,
representing an 11 percent tension loss.
Our control string, Prince Synthetic
Gut Original Gold 16, measured 78 RDC
units immediately after stringing and 71
RDC units after 24 hours, representing
a 9 percent tension loss. In lab test-
ing, Prince Synthetic Gut Original has
a stiffness of 217 and a tension loss of
11.67 pounds, while Wilson Optimus
16 has a stiffness of 161 and a tension
loss of 15.13 pounds. Optimus 16 added
13 grams to the weight of our unstrung
The string was tested for five weeks
by 33 USRSA playtesters, with NTRP
ratings from 3.5 to 5.0. These are blind
tests, with playtesters receiving un-
marked strings in unmarked packages.
Average number of hours playtested
was 20.
Out of the package, Optimus has a
nice pearlescent or iridescent appear-
ance. We had to adjust our clamps in a
lot to prevent slippage, although some
of that may have been due to the dif-
ference between the hardness of the
Playtester Ratings

Ease of Stringing
(compared to other strings)
much easier 9
somewhat easier 13
about as easy 9
not quite as easy 1
not nearly as easy 0

Overall Playability
(compared to the string played most often)
much better 2
somewhat better 14
about as playable 7
not quite as playable 7
not nearly as playable 3

Overall Playability
(compared to other strings of similar gauge)
much better 0
somewhat better 4
about as durable 14
not quite as durable 10
not nearly as durable 4

Rating Averages
From 1 to 5 (best)

Playability (19th overall) 3.7
Durability 2.8
Power 3.5
Control 3.4
Comfort (5th overall) 4.0
Touch/Feel (9th overall) 3.7
Spin Potential 2.8
Holding Tension 3.2
Resistance to Movement 2.3
By Greg Raven
polyester 16 we’d previously strung and
the softness of the nylon Optimus 16.
Optimus feels slippery during handling
without being obviously lubricated, and
when we were done with the crosses
they were almost perfectly straight—a
real time-saver.
No playtester broke the sample during
stringing, none reported problems with
coil memory, none reported problems
tying knots, one reported friction burn,
and three reported other problems.
On the Court
Our playtesters gave Optimus 16 three
top-20 ratings. They rated it 5th best in
Comfort (with two other Wilson strings
ahead of it!), 9th best in Touch/Feel, and
19th best in Playability of the 178 strings
we’ve playtested to date for publication.
They also rated it well above average in
the Power category. On the strength of
great showings in these four categories,
Optimus 16 rated above average overall.
Four playtesters reported premature
fraying or peeling, none reported buzz-
ing, and nine reported notching.
Thirteen players broke the sample
during the playtest period, one at 1.8
hours, one at 2.5 hours, one at 3.5 hours,
two at 8 hours, one at 10 hours, two at 12
hours, and one each at 15, 17, 20, 31, and
45 hours.
Optimus 16’s strengths should really
appeal to older and recreational players,
who will get just what they want from
this string, and who don’t hit the ball in
such a way that they’ll ever notice its
weaknesses in Spin Potential, Durability,
and Resistance to Movement.
If you think that Wilson Optimus
might be for you, fill out the coupon to
get a free set to try. —Greg Raven
“Extremely com-
fortable string with
excellent balance
of comfort, control,
power, and spin. I
will stock this string
as soon as I find out
what it is.”
—4.0 male baseliner
with moderate spin us-
ing Prince O3 Speed-
port Black strung at
50 pounds CP (Tourna
Armor 17)
“This string had a
nice balance of com-
fort and control. Ten-
sion maintenance
was the best quality.
The tension stayed
consistent until the
string broke.”
—4.5 male serve-and-
volley player using
Babolat Pure Control
strung at 55 pounds CP
(Luxilon 4G 125)
“Good soft feel on arm
and shoulder.”
—4.0 male all-court
player using Volkl V1
Classic strung at 56
pounds CP (Wilson Hyper
Spin 19/16)
“A wonderful feeling
for those players who
don’t typically have
durability issues.
Feels comfortable
with good power
and comfort.”
—5.0 male all-court
player using Head
Graphene Speed Rev
strung at 63 pounds CP
(Luxilon Timo 110 18)
“The string has great
touch and feel. It
had ample power
but was lacking
with spin. I felt more
comfortable with
the string due to its
—3.5 male baseliner with
moderate spin using Head
Graphene Prestige MP
strung at 53 pounds CP
(Head Hawk 18)
(Strings normally used by
testers are indicated in
parentheses. For the rest
of the tester comments,
visit www.tennisindustry-
June 2014 TennisIndustry 35
Wilson will send a free set of Wilson Optimus 16 to USRSA members
who cut out (or copy) this coupon and send it to:
USRSA, Attn: Wilson String Offer
PO Box 3392, Duluth, GA 30096
or fax to 760-536-1171, or email the info below to
Offer expires 15 June 2014 • Offer only available to USRSA members in the US.
Name: ______________________________________________________________
USRSA Member number: ________________________________________________
Phone: _____________________________________________________________
Email: ______________________________________________________________
If you print your email clearly, we will notify you when your sample will be sent.
n 2005 the TIA, with support from
the USTA, launched Cardio Ten-
nis. The program was driven by
former TIA president Jim Baugh, using
research from the TIA, who anticipated
the growth in fitness activities in the
U.S. and figured out a way the tennis in-
dustry can capture that business while
growing frequent players.
Well, here we are, just nine years lat-
er, and independent research shows 1.5
million people take part in Cardio Ten-
nis. Think about that… what program in
tennis has ever had that kind of growth
in that short a time? That’s nearly twice
the number of people who are USTA
members, and nearly three times the
number of USTA League players!
The TIA is charged with managing
Cardio Tennis and, despite very limited
resources, has done a great job. In fact,
the national governing bodies of tennis
in other countries have taken notice—
for instance, Tennis Australia is using
CT as a cornerstone to grow participa-
tion, and the LTA in Great Britain has
embraced the program.
In the U.S., the initial public relations
push was very successful in getting
consumers aware, and while the level
has not been maintained, Cardio Ten-
nis has already proven itself as a viable
platform to increase tennis participa-
tion. Now it’s time for an all-out push
as other health and fitness activities
continue to outpace traditional sports.
We need to once again allocate re-
sources for a major consumer promo-
tional effort. We should be using Cardio
Tennis to get more players of all ages on
court. In fact, I believe Cardio Tennis
can solve most, if not all, of the chal-
lenges we have in this industry.
Maybe part of the problem is that
many of the benefits Cardio Tennis
brings to our industry are subtle and
thus aren’t always recognized or ac-
knowledged. Maybe this will help:
Cardio Tennis brings new players
to the game and creates more fre-
quent players: This should be the goal
of every program, individual, organiza-
tion and company in the industry. I
would guess that half of all CT players
are either beginners or former players
attracted to its unique atmosphere.
Understanding of the fitness bene-
fits of tennis: Cardio Tennis positions
tennis as a safe, fun and functional
fitness program. Its stress on a proper
warm-up, a cardio segment that em-
phasizes monitoring the heart rate to
ensure the quality of the workout, and
a cool-down to speed recovery shows
our industry embraces current fitness
protocols. And now TRX Cardio Tennis
takes this fitness focus to a new level.
Creating more flexibility and
focus in a fun format: Music adds
a tremendous element of fun and
energy. Playing a wide variety of games
enables players to become much more
practical and effective in all parts of
the game. Since many games focus on
doubles, net play improves. With the
non-stop action, players learn to let go
of mistakes. Cardio Tennis makes using
orange and red Cardio balls cool. The
Cardio Tennis Triples Tournament is
a fantastic example of a new, fun com-
petitive format that also maximizes the
number of people on the court.
Cardio Tennis gains media atten-
tion: CT is a natural for media expo-
sure, not just in tennis but also in the
fitness marketplace.
Cardio Tennis upgrades the skills of
tennis professionals: In nine years,
nearly 500 training courses have been
held, training about 5,000 coaches.
Besides preparing them to run an excit-
ing CT class, it trains coaches on how to
handle large groups and keep players
engaged, as well as how to motivate and
inspire participants. Skills such as feed-
ing have been upgraded thanks to CT.
Cardio Tennis brings more money
into all parts of the industry: CT is
designed to accommodate eight players
on the court, which can potentially
double the revenue of a lesson program.
More players also mean more sales of
all tennis-related products.
Theses are just a few of the benefits
that Cardio Tennis brings. All of us in
the industry owe a big thanks to Jim
Baugh and his vision, the TIA’s ongo-
ing support, and Michele Krause and
her TIA Global Cardio Tennis Team for
their dedication to continuing to train
coaches and promote the growth of
Cardio Tennis.
But now, it’s time to take off the
gloves and get the entire industry to
help push Cardio Tennis as a key com-
ponent for growing participation in this
country. •
How Cardio Tennis Contributes
to the Tennis Industry
By Ted Murray
Your Serve
Ted Murray currently is the executive
director of the Tennis Legacy Fund, a non-
profit promoting sustainability in the ten-
nis industry. His 40-year career in tennis
includes 20 years as a founding member
of Peter Burwash International, owning a
tennis and fitness club in Florida, coach-
ing tour players, and running facilities
around the world.
We welcome your opinions. Please email
comments to
36 TennisIndustry June 2014
38 CEO’s Message
40 Vice President’s Message
41 USPTA News
Read more articles online at
42 Growing Your Business
44 Tennis Teachers Conference
50 Career Development
52 Member News

On the cover: USPTA will be joining the USTA in hosting the Tennis Teachers Conference
in New York, Aug. 22-25. This promises to be an extraordinary event – the industry’s best
gathered in one place, the glamour of New York City, and the excitement of the US Open!
2014 Tennis Teachers
Conference – Register Now!
Inside this issue 
e’re All In!” was the
theme of our April Ex-
ecutive Committee and
Board meetings held in
Houston. This bi-annual gathering of
our national and division leadership
provides our association a terrific op-
portunity to get everyone aligned be-
hind a few of the key initiatives that will
galvanize the membership in a positive
direction for the remainder of the year
and future years.
The focus of the meetings this year
was on two core pillars in the Strate-
gic Plan, which has served as our road
map since early 2013. Growing our
membership at a net 5 percent clip over
the next three years is one of our most
fundamental goals. While our member-
ship roster is tracking slightly better
than 4 percent year to date (which is
noteworthy), we cannot take our eye off
the ball and assume that this trend will
continue. It is incumbent on each and
every member to reach out to fellow
professionals who may not be a mem-
ber currently and encourage them to
join. There is no better time to be a part
of the USPTA than now!
One of the most uplifting presenta-
tions made during our Division Leaders
Workshop was conducted by Kaitlin
Flaherty from Methodist University/
USPTA Southern and Jason Gilbert
of USPTA Florida about the Under 30
initiative that they are leading in their
respective divisions as well as nation-
ally. Targeting this demographic and
engaging professionals under 30 years
of age with the USPTA has to be a prior-
ity for every division as we look to “get
younger” as an organization. While
there are three divisions actively pro-
moting an Under 30 program presently,
the goal is to have six divisions by year
end that have embraced this campaign.
Recruiting professionals of this age,
getting them involved in the various
programs at the division level, encour-
aging them to attend division confer-
ences and having them understand the
value of networking with like-minded
professionals will help them develop
into the leaders of our association down
the road.
The second topic addressed was
how to engage our entire membership
about the importance of continuing
education, not just the usual 10 per-
cent to 15 percent who normally par-
ticipate in our educational offerings.
Because every certified
member (except for
those who are retired) is
required to comply with
the continuing educa-
tion requirement of 12
hours or six credits be-
tween now and the end
of 2016, we have to do
everything we can to in-
form our membership of this respon-
sibility and make it as easy as we pos-
sibly can for everyone to achieve this
objective. For that reason, we recently
announced the education credits being
offered with the on-line Coach Youth
Tennis program on 10 and Under Ten-
nis will be doubled, thereby satisfying
the requirement in totality. Best news
of all: it is FREE of charge!
“We’re All In” was intended to be a
rallying cry for our leadership to em-
brace these objectives. We conducted
two energetic break-out sessions
where small groups were created to
tackle these questions. The ensuing
dialogue across division lines was in-
vigorating; to witness the participants
working collaboratively and coopera-
tively with each other seeking recom-
mendations about what could be done
back home to address these vital ini-
tiatives was incredibly motivating and
Now, the heavy lifting begins.
Activating some of the concepts that
were fleshed out during these meet-
ings is essential if we expect to get any
traction. It cannot be done nationally
without those boots on the street to
make it happen. Whether conducting
regional education days in varying
locations throughout divisions during
the year, actively promoting webinars
that pros can do from
their home or office
computers, attending
educational forums
conventions nearby, or
coming to New York
for the Tennis Teach-
ers Conference, etc.,
the next 2 ½ years are
going to be critical to making sure that
ALL members remain involved and
maintain their membership status. Af-
ter all, our stated mission is to “elevate
the standards of tennis-teaching pro-
fessionals and coaches” everywhere
while growing our membership ranks
with professionals who have hesitated
to join previously, especially the mil-
lennial generation who will be the fu-
ture of the USPTA.
Are you “All In?” I hope so! Thanks
for your continuing support of the
USPTA and your commitment to stay
informed, and for meeting your educa-
tional requirements, which will make
all of us better professionals. h
We’re All In! 
It is incumbent on each  
and every member to reach 
out to fellow professionals 
who may not be a member 
currently and encourage 
them to join. There is no  
better time to be a part    
of the   USPTA than now!
by John Embree
CEO’s Message

TennisIndustry-June_ProLine.pdf 1 4/17/14 4:51 PM
Helping USPTA Professionals 
Get Educated 
by Alan Cutler
Vice President’s Message
n an effort to ensure that USPTA
Professionals continue to learn
and progress in the profession, all
USPTA professional members will
be required to earn six credits of con-
tinuing education within the next three
years. This means about 12 hours of
education, or four hours
of training for each of the
next three years.
Numerous educa-
tional opportunities are
being scheduled through-
out the year so members
can earn the required six
credits. You can go to a USPTA confer-
ence and earn all the credits you need
for the three years in one shot, since it
is worth five to eight credits (division/
national convention). Beyond that,
USPTA will continue to offer free web-
inars throughout the year, which will be
worth half an education credit. There
are also the USPTA specialty courses on
DVDs that are worth two credits each
and seminar DVDs that, depending
on the topic, are worth half or three-
quarters credits each.
Many divisions will be providing
additional educational opportunities
throughout the year, which are antici-
pated to be given half to two credits
each. You might want to consider at-
tending another division’s conference
or educational offering to learn from
their expertise and experiences. There
is also the USPTA National Educa-
tion Day that is in the planning stages,
scheduled for Nov. 17, 2014 (look for
details coming soon).
Nothing beats the face-to-face
interaction that conferences provide
and they remain the best way to get
education and valuable networking
opportunities. However, technology
offers some benefits without having to
travel and incur the
expenses associated
with conferences.
Beginning this year,
we will attempt to de-
liver enough educa-
tional opportunities
using available and
affordable technology so members can
complete the six-credit requirement in
the next three years.
USPTA accepts education from
many sources. Any education or train-
ing from an allied group such as CMAA,
USTA, USRSA, ITA or TIA will also
count. In fact, almost any education you
get will count. Some other examples
include college classes, CPR training,
employment seminars, company train-
ing and computer courses. If it’s training
or education, it’s likely to count.
So how do you get credit for non-
USPTA education? It’s simple; submit
the activity name, agenda/syllabus, date
and the duration to the USPTA national
office education department for review.
Remember to be patient as it is likely to
take time to process all the requests. If
there are questions about what you sub-
mit you will be contacted for additional
information. USPTA will also keep track
of your submitted educational credits.
You can access your personal education
report card from by going
to the education section and clicking
“Report Card” on the right hand side
of the page. This will list all the events
and activities you have on file. If there
is anything missing, you can send the
information listed above for the activity
to for processing.
We would also like to see members
suggest divisional education subjects,
host education events or even volunteer
to assist by teaching other members in
their specific areas of expertise. Contact
your division leadership for additional
information on how you can get in-
volved. USPTA covers a large geograph-
ic area and many divisions can use the
help and expertise that you can provide.
It is as much for your personal
growth as it is for your career as a
tennis professional to continue your
education. This is also a great way to
network and interact with other teach-
ing professionals to exchange ideas.
The USPTA is here to help you. h
Nothing beats the face-to-face 
interaction that conferences 
provide and they remain the 
best way to get education 
and valuable networking 
President Tom McGraw
First Vice Chuck Gill
Vice Presidents Alan Cutler
Jack Michalko
Dan Moster
Diane Selke
Gary Trost

Past President Tom Daglis
CEO John Embree
as a USPTA national board member. The
sample schedule below provides a sense
of what the time commitment might
look like on an annual basis.
• 4 in-person board meetings: 2-3 days each
• 2-3 board conference calls: 3 hours each
• World Conference: 5-7 days
• 2-3 division conferences: 2-3 days each
• Additional meetings (CMAA, USTA, TIA,
etc.): 2-6 days per year
• Committee work & other communica-
tions: 10-20 hours per week
Application Process
To apply, please answer the ques-
tions below and email them, along with
a cover letter, resume, and two letters of
recommendation, to Nominating Com-
mittee Chair Molly Card Beckmann at Please feel free to
contact Molly at 317-441-5427 with any
1. What board position are you apply-
ing for? (List all that apply):
President/First Vice President/
he USPTA Nominating Com-
mittee is seeking candidates
who are interested in serving
on the USPTA National Board
of Directors for the term beginning at
the 2015 World Conference through the
2017 World Conference. Nominating
Committee will be accepting applica-
tions until 5 p.m. EST on Tuesday, July
1, 2014. Please note that only members
in good standing with a certification
level of Elite Pro or higher are eligible
to apply. Any candidates failing to meet
these criteria will not be considered.
Board positions up for election in-
clude President, First Vice President and
five other Vice Presidents. While there
will be a Secretary-Treasurer, this person
will be appointed by the President from
one of the five elected Vice Presidents.

Time Commitment
It is important that candidates un-
derstand that there is a significant time
commitment associated with serving
Call for Nominations
Vice President/
Will serve where needed
2. What is your educational back-
3. What is your occupational back-
4. Please list and give dates of your
tennis industry jobs and back-
5. Please list leadership positions you
have held both in tennis and other
6. How have you effectively managed
people in the past (i.e., examples of
situations you have had and how
you dealt with them)?
7. What do you currently see as the
USPTA’s strengths and weaknesses?
8. Please list the skill sets and talents
you would bring to the USPTA
If you have any questions, please
feel free to contact any of the following
committee members: Molly Card Beck-
mann, Tom Daglis, Andrea Barnes, Bill
Fletcher, and Rich Slivocka. h 41
n September 2013, USPTA an-
nounced a partnership with TGA
Premier Youth Tennis, an exciting
program and business model that
increases USPTA members’ revenue
and drives traffic to their facilities. The
partnership will help grow tennis at the
grassroots level and provide USPTA
members with a business ownership
In partnership with the USTA,
TGA (Teach Grow Achieve) pioneered
a school-based activation model that
makes tennis accessible to youth
through a five-level, instruction-based
enrichment program in elementary
schools, and a play-based program in
middle schools. The specialized cur-
riculums focus on instilling a passion
for tennis while promoting advance-
ment, achievement and the growth of
life skills on and off the court. After
capturing and cultivating the students’
and their parents’ passion for tennis in
schools, the family is transitioned to
USPTA members and tennis facilities
in their area.
TGA franchises the rights to the
model in geographic areas. USPTA
members who are looking to build eq-
uity in a business, grow their clientele
and facility participation, and gener-
ate more money are encouraged to
look into this opportunity. Members
who have full-time jobs should con-
sider purchasing franchise rights and
hiring another teaching pro full time
or a team to operate the business for
ADDvantage interviewed two TGA
franchise owners to see how they are
growing tennis in their communities
and the financial rewards they are
reaping from purchasing the TGA/
USTA model. Kevin Rooney’s fran-
chise is in Bergen County, N.J., and
Brad Kirkpatrick is in North Seattle,

Why did you decide to start a TGA
Premier Youth Tennis franchise?
Kevin Rooney: I was one of the initial
franchises to run tennis pilot pro-
grams. I saw the excitement of the kids
when I introduced them to the game at
schools. I saw a need for after-school
tennis programs at schools and com-
munity centers in my area. The for-
ward thinking of the USTA with 10 and
Under Tennis, Junior Team Tennis,
Play Days, festivals, etc., got me really
excited because I saw the opportunity
to develop young people through the
TGA: Reaching Kids through Tennis
Growing Your Business 43
player pathway and keep them and
their parents in my programs for a long
time. The ability to apply for grants
through the USTA allows us to intro-
duce tennis to young people at little
or no cost. I also saw an opportunity
to create more jobs locally on a part-
time basis. I currently have 10 to 15
part-time tennis instructors working
with me, which essentially doubled my
entire staff.
Brad Kirkpatrick: I started looking at
opportunities in the tennis industry
in early 2012. I was doing some work
with the USTA related to 10 and Un-
der Tennis in my area and found TGA
on Facebook and through the USTA.
I have a strong background in tennis,
and coached basketball for 10 years, so
it was a great fit for me when it came to
my background and passion.
Why TGA rather than try to do it on
your own?
KR: I have seen what TGA’s model did
with golf programs and adding the
USTA to their infrastructure sold me.
The TGA HQ team is passionate about
what they do and that is very important
when it comes to establishing a pro-
gram in an industry that is pretty well
established. The infrastructure and
support from other franchisees, as well
as the HQ Team certainly helps when
there is a question that needs to be an-
swered. If I did it on my own, I would
not have that support and costs would
be much higher.

BK: My previous jobs were in the
business world, working for big com-
panies. I had zero entrepreneurial
experience, and I wouldn’t necessarily
call myself a creative person, but I am
someone who can take an infrastruc-
ture such as what TGA has and run
with it. What makes the TGA model
unique, in my mind, is the curriculum
and the supporting structure. The
USTA has some great training around
how to teach 10 and Under Tennis, but
there isn’t a structure around how to
make a business out of running ten-
nis programs, especially programs at
school. On the curriculum side, we
add in academic lessons, rules and
etiquette, and character development
themes, so we can make the class an
extension of the classroom beyond
just teaching tennis.
What success have you had and how
long have you been doing it?
KR: We offer tennis in 40-plus schools
in my third year running the busi-
ness. We average 10 to 15 kids per
class; teaching 2,000-plus kids since
2012. We have two main locations
for camps: a university and a high
school. Last year we averaged more
than 20 kids each week and had a total
of 13 weekly sessions. From 2012 to
2013, tennis revenue grew almost 60
BK: In 2013, we had 14 local schools
running tennis programs. We will go
through almost 1,200 students in 2014.
This summer, we will have 16 tennis
camps at three locations. My business
did $80,000 in revenue in 2013 and I
anticipate growing by 50 percent in
How big do you think you can make
your business?
KR: I think the potential is endless in
my area with the support of the USTA,
TGA, and all of the partnerships TGA
HQ is developing. My goal is to offer
tennis in 100-plus schools in three
years. And my camps will continue to
grow as there are underutilized courts
all over. My goal is to partner with
five to 10 facilities (both tennis courts
and non-tennis courts). Between the
camps and the after-school program,
I anticipate registering 5,000 people
per year with revenue upward of
BK: I really believe that the sky is the
limit in the Seattle area. I have 50 el-
ementary schools in my area, and my
goal is to be in 30 of them by the end
of 2014. At that point, I will be looking
to expand my territory and purchase
additional franchises. I can easily
see TGA being in 100 schools in the
greater Seattle area. Our average class
size for tennis is around 15, so I am
anticipating having 5,000 participants
in 2014. I run camps at locations close
to TGA school programs and camp
numbers continue to increase as our
participation and number of schools
What is the ultimate goal with your
KR: To provide kids in local communi-
ties as many opportunities as possible
to get introduced to the game of ten-
nis as well as advance their skills.
BK: My ultimate goal is that when
people think of youth tennis in the
greater Seattle area, they think of Brad
Kirkpatrick and TGA. h
To read more of the Q&A, visit www.
USPTA members who are looking 
to build equity in a business,  
grow their clientele and facility 
participation, and generate more 
money are encouraged to look  
into this opportunity. 
In partnership with the USTA, TGA (Teach Grow Achieve) pioneered 
a school-based activation model that makes tennis accessible to 
youth through a five-level, instruction-based enrichment program 
in elementary schools, and a play-based program in middle schools.
he premier event in the tennis
industry heads to the Big Apple
this year to bring together the
leading tennis-teaching profes-
sionals and coaches in the industry for
a weekend of education capped by visit-
ing the most exciting Grand Slam event
in the world.
USPTA will be joining the USTA in
hosting the Tennis Teachers Conference
in New York, Aug. 22-25, instead of hold-
ing the usual World Conference. This
promises to be an extraordinary event –
the industry’s best gathered in one place,
the glamour of New York City, and the
excitement of the US Open!
This can’t-miss event aims to pro-
vide the best learning experience for
tennis teachers and coaches by offering
educational resources, facilitating inno-
vative teaching techniques, and creating
networking opportunities among the
members of the various associations.
All registered attendees (full regis-
tration only) will receive a free grounds
pass to the US Open and access to the
Hospitality Pavilion on the grounds
of the USTA Billie Jean King National
Tennis Center on Monday, Aug. 25,
and a bus pass to the
tennis center (good
for Monday, Aug.
25-Thursday, Aug. 28).
In addition, the
TTC will be a great
opportunity for you to
earn education credits.
USPTA members who register and at-
tend will earn eight education credits.
In addition, every seminar and general
session is worth an additional half-cred-
it and the specialty course and 10 and
Under Tennis workshop are two credits
each (be sure to bring your membership
card so you can scan the QR code for
credit.) A full schedule is online at usta.
com/ttc > Conference Info.
All education sessions will fall under
one of five tracks: 10 and Under Tennis,
Club and Team Coaching, High Perfor-
mance, Business and Professional Devel-
opment, and Competition and Play.
Go to for more infor-
mation and to register. After you register,
you will receive a confirmation email
that includes a link to the Grand Hyatt
New York for the TTC preferred room
rate and a link to purchase US Open tick-
ets for Monday, Aug. 25 through Thurs-
day, Aug. 28. Hotel res-
ervations must be made
through this link only. The
TTC rate will not be hon-
ored for reservations made
via telephone.
There will not be a
spouse/guest registra-
tion option this year because of the
condensed format and higher cost of
New York, however, there is a Monday
US Open guest package available. This
includes a grounds pass, bus pass and
access to the Hospitality Pavilion (the
same package the registered attendee
receives.) This option must be selected
during the registration process. It can-
not be purchased at the door.
If you are interested in sharing the
cost of a hotel room, contact Janice
Stollenwerck at janice.stollenwerck@ to be put on a room-share list.
Don’t miss this exciting opportunity
to connect with some of the brightest
minds in the tennis industry and attend
the US Open. See you in New York! h
2014 Tennis Teachers Conference
Register Now!
Tennis Teachers Conference
Important deadlines: 
Purchase US Open tickets
(via TTC ticket block): June 13
Hotel reservation: July 24
Visit > Conference Info
for a complete schedule
More information: 
Turn to Page 54 to meet
some of the scheduled speakers.
More to come in the July issue.
All registered attendees will 
receive a free grounds pass 
to the US Open and access to 
the Hospitality Pavilion on the 
grounds of the USTA Billie Jean 
King National Tennis Center.
Official Court Equipment Supplier of the • 800-247-3907
 Bill Kurtain
Please give us a brief synopsis of what
you’ll be speaking about at the TTC.
I will be speaking about the need to
raise awareness of developing a career
plan for tennis-teaching professionals
after their “active teaching career” is
over. Specifically, to begin to transition
to the business side of the tennis indus-
try in a variety of venues. My presenta-
tion is meant to educate, motivate and
inspire tennis professionals to become
business owners and the enormous
value that will serve.
What advice do you have for tennis pros?
The best tip I can offer is that own-
ing your own business in the tennis in-
dustry offers so much: personal career
and financial stability and security, the
ability to grow and mentor other tennis
professionals, unlimited creative free-
dom, and most importantly, the ability
to create something that will continue
long after you cannot; defining your
How did you start Winning Touch
Tennis /where did the desire to own
a tennis management company come
I am a visionary person by nature
and pursue my dreams with a passion.
One of my favorite quotes is: “It can-
not be done until somebody does it.”
At 22 years of age, about six months
into my full-time teaching career, I
knew I wanted to own my own indoor
tennis facility. At 36, I achieved that
goal and incorporated Winning Touch
Tennis Inc. The desire to start a man-
agement company, and now a consult-
ing company, was motivated simply
by growth – my business, the game of
tennis, and the careers of young tennis
 Greg Lappin
Please give us a brief synopsis of what
you’ll be speaking about at the TTC.
The title of my presentation is “How
to Advance Your Career.”
I will give very tangible action plans
and clearly explain laws that are neces-
sary to follow to advance your career.
Tennis pros should have an understand-
ing of the difference between leadership
and management, what an employer is
looking for, understand if it is possible
to motivate an employee or student,
what skills are necessary to permit
advancement, and have a clear under-
standing of what success means for a
lesson and a tennis program.
Please provide a short tip on your area
of expertise.
People get hired due to the 3 H’s:
History. We are hired for the prob-
lems we can solve for that business.
That is why it is important to in-
crease the number of skills we pos-
sess, in other words, have a history
– an ability to solve more problems.
Hard work. Years ago I took over
coaching a ladies team that played in
a daytime league. They were last in
the league. I worked extra hard car-
rying out the ball machine for each
drill, always having handouts for the
drills, and trying to give meaning-
ful critiques for the matches. After
two years, they were at the top of
the league. At that time, a great job
at a local country club became open.
One of the ladies on my team had
everyone on the tennis committee
over to her house at different times
for dinner to sell them on me. I got
the job out of 30 applicants. This was
all a surprise to me. Back then, I did
not understand that hard work could
lead to something better. Now I do.
Help. History and hard work will get
you through the door, but we all must
first get our foot in the door. Talk to
friends, introduce yourself to the key
influencers in your area, attend your
USPTA activities. Do not underes-
timate the power and necessity of
networking. It can be a huge help.
How did you become involved with Life
Time Fitness?
In May 2012, my involvement ended
as a minority owner and general manger
of one of the five largest multipurpose
and tennis clubs in North America. At
the same time, Life Time Fitness Cor-
poration was rapidly expanding their
tennis program to more clubs. They
were in need of someone to write cur-
riculum, develop a training program
for their tennis directors, and install
business systems and processes for the
tennis department. They hired me as a
consultant. They liked my work enough
to ask me to stay on as their national
tennis director. I oversee the tennis op-
erations in what will be 23 clubs by the
end of this year. h
More from these interviews is available
Meet some of the 2014 
featured speakers
Tennis Teachers Conference
Bill Kurtain is
the owner and
president of
Winning Touch
Tennis, a full-
service, tennis
Greg Lappin
is the national
tennis director
for Life Time
The Official Distributor of Nike Footwear and Apparel to the USPTA. The Official Distributor of Nike Footwear and Apparel to the USPTA.
* This course is held at the USPTA World Headquarters.

Exam reservations must be made at least 21 days
prior to the dates listed. Each date includes an exam,
upgrade and PTCA I unless noted. Exam cancellations
must be received no later than 14 days before the
exam, or a cancellation fee will be charged accordingly.
Applicant: late cancellation fee – $95; failure to cancel
– application fee is forfeited. Certified members: late
cancellation fee – $25; failure to cancel – $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
(4 credits for PTCA I segment)
Register your Accredited
Professional Coach (APC)
and specialty course credits
earned with
System. This
uses your
to instantly register your
attendance to all seminars and
specialty courses earning APC.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
your conference badge. The
second QR code will be in your
conference notebook and
cannot be scanned until the end
of the session or the beginning
of the next session.
If you do not have a
smartphone, you may use
someone else’s. Forms are
available upon request.
June 1 Antelope, Calif.
June 1 Holland, Mich.
June 1 Albuquerque, N.M.
June 1 Mill Valley, Calif.
June 1 Glenview, Ill.
June 1 Marshfield, Wis.
June 4 Granbury, Texas
June 4 Chattanooga, Tenn.
June 7 Munster, Ind.
June 7 Fayetteville, N.C.
June 7 Midland, Mich.
June 7 Fort Myers, Fla.
June 7 Pensacola, Fla.
June 7 Homewood, Ill.
June 7 San Andreas, Calif.
June 7 Amesbury, Mass.
June 8 Los Gatos, Calif.
June 8 Lexington Park, Md.
June 14 Trenton, N.J.
June 14 Middleton, Wis.
June 14 Duluth, Minn.
June 14 Redwood City, Calif.
June 14 Trenton, N.J.
June 14 Middleton, Wis.
June 19 Fitzwilliam, N.H.
June 21 Philadelphia
June 21 Bedford, N.H.
June 21 Philadelphia
June 21 Schunectady, N.Y.
June 21 Savannah, Ga.
June 21 Reston, Va.
June 22 Irvine, Calif.
June 25 Maywood, N.J.
Accredited Professional Coach
(Division conventions, 5 credits; World Conference
8 credits; dates subject to change)
May 27-June 1 Florida Division
Port St. Lucie, Fla.
June 6-7 Pacific Northwest Division
Kirkland, Wash.
Aug. 14-16 Texas Summer Retreat
Grapevine, Texas
Career Development
May 31-June 1 Atlanta
June 1 Richmond, Va.
June 2 Carlsbad, Calif.
June 2-3 San Francisco
June 5-6 Kirkland, Wash.
June 7-8 Aurora, Ill.
June 8 Hilton Head Island, S.C.
June 11 Binghamton, N.Y.
June 12-13 Chatham, N.J.
June 14-15 Boston
June 15 Austin, Texas
June 17 Minneapolis
June 20 Quogue, N.Y.
June 22 Winter Springs, Fla.
June 28-29 Jackson, Miss.
June 28-29 Jacksonville, Fla.
July 7 Frederick, Md.
July 12 Fort Wayne, Ind.
July 12-13 Boca Raton, Fla.
July 18-19 Houston*
July 19 Clayton, Mo.
July 19 Des Moines, Iowa
July 20 Coronado, Calif.
Cardio Tennis
June 14 CT New York
Oct. 9 CT Fayetteville, N.C.
Nov. 8 CT New York
Nov. 9 TRX CT New York
Please visit to register online.
May 29 From tennis professional
to business manager
Port St. Lucie, Fla.; T. Daglis
Go to for more workshops
or to register.
TennisIndustry-June_SpinLine.pdf 1 4/17/14 4:18 PM
Member News
• USPTA CEO John Embree was invited to
serve on the International Tennis Hall of Fame
Board of Directors as a Tennis Association Di-
rector. He will begin serving
on the Board of Directors
in April. Tennis Association
Directors are invited to
serve on the International
Tennis Hall of Fame’s board
to ensure that the many
facets of the tennis industry
are represented and have an opportunity to
participate in the Hall of Fame’s work to pre-
serve the rich history of the sport. In addition
to working closely with CEO Mark Stenning
and the Hall of Fame’s Board of Directors,
Embree will also be working with Todd Martin,
who started his new role as CEO-designate at
the Hall of Fame on April 1, and will succeed
Stenning in September.
• A new Community Tennis Association is
forming in Palm Beach County Florida. Erik 
Feldman, USPTA Professional and President
of the new Western CTA, hopes to promote
growth, development and accessibility of the
sport of tennis to the residents of the Western
Communities of Palm Beach County. The first
event, Free Family Tennis Day, took place on
March 30 at the Wellington Tennis Center and
was a great success, with participants ranging
in age from 3 years old to adults. The WCTA
hopes to run tournaments in the fall to raise
money for more Free Family Tennis Events in
the future. Additionally, the
WCTA is partnering with
Project Green Ball, an
organization working
to produce equestrian
arena turf based on
ground tennis balls.
They have set up a
collection bin at the
Wellington Tennis Center
for used tennis balls. For infor-
mation about the WCTA, go to their Facebook
page at
• The Bass River Tennis Club in Bev-
erly, Mass., held an Ed-Xtravaganza Night
celebrating USPTA New England Profes-
sional Ed Leduc’s 40 years as a teaching
professional at the club. More than
125 members and friends gathered
for a wonderful evening. Leduc has
been a member of the USPTA for many
years and a few years ago he received
the USPTA New England Ed Serues Award
for long-term dedication to the growth
and game of tennis. Pictured (left to right):
Howie Burnett, Wendy Burnett, Ed Leduc, 
Avis  Murray and Henry Tiberio.

• Jeff Greenwald, USPTA, two-time ITF Se-
nior World Champion and author of “The Best
Tennis of Your Life” and “Fearless Tennis,” has
just released his new audio program, “Play
Out of Your Mind: The Mental Game Changer
for Adults and Juniors.”
This program helps
players make critical
adjustments in compe-
tition with Greenwald’s
“performance dials.”
This program has two
versions – one for adult players and one for
junior players specifically. To learn more visit
• USPTA Professional Vincent Lopez has
written two books. The first, “Street Edge,”
is a sports-related fiction story based in an
inner city. His latest book, “Blood Storm
Rising,” is a
techno-thriller. To
purchase or read
a chapter, visit or
Tate Publishing at
• Frank Sberno, a USPTA Professional with
more than 25 years of experience, developed
portable singles sticks, a breakthrough concept
for making it easy to play
according to the rules.
Made from anodized
aluminum tubing, the
product is convenient
and it folds to fit easily
into your tennis bag. Keep
your game regulation-
friendly with these unique,
portable tennis sticks. Easy to set up and easy to
take down, these Quik-Stiks are great for tennis
clubs, coaches, professionals, directors and
anyone serious about tennis. For more informa-
tion, visit
• USPTA Professional Andrew Horen was
featured in Los Angeles magazine’s January
2014 issue. Horen, who has more than 20
years teaching experience, was a top-ranked
junior, played college tennis at Washington
and Lee University in Lexington, Va., and
before moving to Los Angeles, taught on
Martha’s Vineyard at the Farm Neck Country
Club and Mattakesset Tennis Club. For the
past seven years, he has been the head JV
tennis coach at the Brentwood School in Los
Angeles. Passionate about tennis, Horen
believes it is truly a sport for a lifetime that
plays a vital role in maintaining a person’s
balance, health and happiness. To read his
interview, visit
• USPTA Professional Daniel John Murray,
passed away April 13. Murray at-
tended Endicott College in Beverly,
Mass., where he graduated with a
degree in business management.
He played baseball, soccer and
basketball in recreational leagues, but his pas-
sion was tennis. Murray played on the varsity
tennis at Endicott College and was named to
all-conference teams in singles and doubles
all four years. He made tennis his career. He
taught summers at various locations in Rhode
Island, and he was a professional at Rally Point
Racquet Club in Greenville, R.I., for four years.
Murray continued to compete in the Rhode
Island Tennis leagues and several USTA teams.
Murray loved teaching tennis and was influen-
tial with students of all ages and abilities.
ADDvantage magazine editorial offices
USPTA World Headquarters
3535 Briarpark Drive, Suite One
Houston, TX 77042
Phone – 713-978-7782 / 800-USPTA-4U
Fax – 713-358-7794
email –
Managing editor Kimberly Forrester
Circulation Kathy Buchanan
Office hours: 8:30 a.m. - 5 p.m. Central time
ADDvantage is published monthly by the
United States Professional Tennis Association.
The opinions expressed in ADDvantage are those of the
authors and not necessarily those of ADDvantage or the
Copyright© United States Professional Tennis
Association, Inc. 2014. All rights reserved.
Reproduction of any portion of the magazine is not
permitted without written permission from USPTA.
Te year is 2017. Newly elected American president, Max Jayden, is sworn into
ofce afer his landslide victory running on a platform of a tough policy dealing
with America’s adversaries. With Americans fed up with the non-stop domestic
terrorist bombings at the hands of radical Islamists, America is moving dangerously
close to a new civil war.
As America is tearing from within, an emerging coalition of Islamic nations led
by Iran is posing a greater threat. Now the most powerful nation in the history of
mankind is on the verge of a war in the Middle East that threatens to engulf the
entire globe.
Meanwhile, new technology is providing a small-town reverend, who prophesizes
the “Second Coming” of Jesus Christ, the ability to virtually project himself to a
frantic, growing worldwide audience desperate for a modern-day savior.
Enter Jack Bautista, idolized tough-kid rocker and son of a U.S. Navy Seals captain.
On the verge of becoming a superstar, Jack is critically shot during a supposedly
ill-fated robbery cutting his career short. Nearly broken, Jack meets the beautiful
Hailey Lane, top counter-terrorist agent for the FBI. Now the two fnd themselves
racing against time, history, and technology in order to prevent the apocalypse
foretold in the Book of Revelation.
A former musician, Vincent Lopez now teaches American
history. As a student at the university, Vincent studied
political and social trends. Vincent’s second book, Blood
Storm Rising, is an all-too-real and thrilling look at the
world in the not-so-distant future.
Fiction, Thrillers, Suspense
978- 1- 62902- 091- 4 $29. 99

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