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A big welcome to all
network marketers in the world at OBTAINER WORLDWIDE - the first global network marketing magazine!
the time has come again: The new edition of OBTAINER WORLDWIDE is whizzing in the form of zeros and ones through the digital networks, is materializing on you screen and is available in the very same second for you to download and print out. The whole thing at a price that is that we can without exaggeration call “unrivaled.” Free! For nothing! “Pro bono,” you could say. At the same time reading our magazine is by no means “for nothing” – (even if I fear that this wordplay could “fall by the wayside” in the course of translation into English or Bahasa – as has indeed been the case with English – Translator‘s note). By this I want to say that you can draw very real “profit” – for yourself and your business! – through reading all the exciting and informative reports from the colorful world of network marketing and direct distribution that you will also find in this edition. Because the information that OBTAINER delivers to you free of charge is material that numerous other media would also like to “sell” you – a process where the prices are often astonishing. The added value (cf. the editorial in the last issue) is, to say the least, often questionable in the case of many of these offerings. So it is no wonder that OBTAINER is becoming more and more popular month by month – and that worldwide! The response that we have received, particularly from the Middle East region, to our title story “The ‚healer in the jar‘ conquers Arabia” was simply overwhelming! Also from Ethiopia, South Africa and Malaysia we have received enthusiastic and encouraging e-mails which have made us in the editorial team very happy. This praise is a great incentive for us. And so we are confident, no, certain, that our networking friends in all these countries will have great enjoyment with the present issue – even if this time our title story originates in Germany. With PM International AG we are presenting the largest and most stable network marketing company that Germany has to offer at present. The exciting thing here, particularly for networkers in Asia and other regions, will probably be the fact that PM is currently at the beginning of a phase of expansion and the company
strategy has a global orientation. This means that for numerous people in these populous countries terrific opportunities for taking their personal fates into their own hands and achieving extraordinary incomes will be on offer. With the well-known tenacity, single-mindedness and stamina that characterizes many people in these countries numerous income millionaires will arise in the course of this process. This in turn is an opportunity for the high-fliers among the German PM consultants to carve out a large slice of the international market cake. The fact that products “made in Germany” have an excellent reception in Asia is something that has been proved. The figures that the new PM Logistics Center in Singapore can show speak clearly. Now only “coaching made in Germany” has to be added and the win-win situation is perfect. And that is precisely what OBTAINER stands for too. “Digital infotainment with a high utility value” is a description that also fits our concept. Let us take only the column by Daniela Szasz, which you regularly read in our magazine. The tips that the congenial top-level leader, who has managed to make it into the President‘s Team at PM in record time, makes available to our readers are time and again a pleasure to read and are often “worth their weight in gold.” Also Alexander Plath, whose writings are regularly published in OBTAINER and who is the author of the popular series on “first impressions”, has been closely linked with PM for many years. Seen from this angle this is again an “issue of synergy effects” – and that is how it is supposed to be. For this reason too our title story “Experience success” will shortly be available as a personalized print-on-demand version at www.obtainer-online.com. We are certain that numerous PM distribution partners both in Germany and in Asia will make use of this reasonably priced opportunity for professional self-promotion, which is at present available on the market. The fact that we can say this fills us with pride. (To say this openly is almost “unseemly” in Germany – but in the countries of Asia and also in the USA this is no problem – and that is a good thing!) Speaking of the USA: At the moment OBTAINER Founder Michael Sander and our COO, Dirk Hala, are on a business trip together in the United States in order to promote further the global anchoring of the OBTAINER MEDIA GROUP in the world of international networking. In the course of their trip they are visiting numerous companies, participating in conventions and meetings and speaking with quite a few of the “top people” in the industry. Next month the trip moves on to Japan. In this way – and also by a few other paths – the latest background information finds its way to our editorial team from all over the world. Here it sometimes appears as if, although network marketing was launched in the Occident, it is really only started to flourish properly in the Orient. Where the inhabitants of the Occident laboriously pioneered a passable business trail, the inhabitants of the Orient are turning it into a broad magnificent avenue that people in the West can only observe with amazement. Because in the whole Asian region as a result of cultural conditioning network marketing takes place in a more or less “natural manner” by means of personal contacts. People meet and occasionally they bring friend or relative along, then people visit each other again and thus they show their social respect and in this manner they have fun carrying out their job as well as earning money. This attitude is the right one – and it works in all countries in the world! Because even if it is already a bit more widespread in Asia, the good news is: It is something you can learn! Reading OBTAINER helps you to do this. And until things have reached that stage: Stay strong! Yours, Tomas Klünner Editor-in-Chief
Page 128: Luxury water as a symbol of status
Text: Tomas Klünner
hat do top-class athletes from all over the world have in common with the entrepreneur and economic senator Rolf Sorg, the founder and Chairman of the Board of PM-International AG? A lot!
International was born. With three employees, barely 100 square meters of storage space and optimism aplenty business was started in August 1993. The decision to open up a new perspective for the distribution partners of his downline would now pay off: The young company had as a result a welltrained and highly motivated distribution team at its disposal from the very start. Already in the first 16 months this team achieved a turnover of almost 10 million Deutschmarks and so laid the foundation for today‘s company, which although still a family company has matured into a company that is doing business in over 30 countries and on 5 continents all over the world. In the course of this the company through its products, its projects and the business opportunity it offers has contributed and continues to contribute to improving and – in the real sense of the word – enriching the lives of many people around the world. In order for a company to prosper to such an extent the collaboration (of several extraordinary personalities is necessary. And so in the course of the years a whole range of extremely committed, competent and inspiring people have contributed their own chapters to the PM success story. In the front rank of these we have to mention the nutrition scientist Dr. Gerhard Schmitt, who began working for PM in Spring 1995 and who through the development of the nutrition transport concept (NTC) made a decisive contribution to the success of the company. The nutrition and sport scientist is responsible for monitoring the quality of the whole range of FitLine products. In addition he works for PM as a consultant and as a seminar leader on questions of nutrition provision. Thanks to his innovations the company was in a position to almost double its turnover in its second year of business and the sales since then have shown an uninterrupted upward trend. By contrast, the American networking legend Larry Thompson, who Rolf Sorg was able to enthuse for PM at the end of 1995, made only a
Not only the desire and the will to reach the very top and to belong to the “best of the best”, not only the discipline and staying power to keep his eyes focused on his own goals, not only the willingness to work hard and to go to the limits of physical and mental performance, but also in addition FitLine, a range of extraordinary nutrition supplements and vital substance products which have proved their effectiveness in achieving top-class performance. “Experience results” is FitLine‘s slogan. A slogan that is evidence of “understatement,” as the examination of the history of this largest German network marketing company, which we will be making in the following pages, shows. Because at the end of our analysis stands the recognition that another slogan would be even more accurate: “PM-International – Experience success!” At the start of this success story, whose subtitle is “With FitLine to the top,” is – a bankruptcy! The young Rolf Sorg, at that time not yet 20, learned while on holiday that the network marketing company he had been working for for several years and where he had been achieving five-figure commissions had file for bankruptcy. A shock, which for many people would have led to despair and frustration. But not in his case! True to the conviction of winners that “every failure carries in it the germ of an even greater success” the trained car mechanic, who had broken off his studies to become an industrial engineer because of his success in network marketing, analyzed the situation. He recognized the responsibility he bore towards his downline and decided to buy up the assets of his former partner company. Thanks to his skill at negotiation he succeeded in purchasing the stock on easy terms – and PM-
PM-Zentrale in Speyer
Above: PM-International AG with its Logistics Center in Speyer, Germany; Those who show particular commitment to PM receive a leasing rate allowance month after month – for luxury class vehicles (right)
short “guest appearance.” But although Larry Thompson returned to America only one year later in order to set up his own networking company, this “coup” helped the new company to gain considerable publicity. Already by the end of 1996 the turnover was 32 million Deutschmarks. By the end of 1998 it had already reached 75 million Deutschmarks – and this despite the fact that at that time a large number of the products available today were not yet available to the company!
Here Joachim Heberlein‘s start appears to have been the exact opposite. In 1995 he moved to PM from another networking company where he had been at least 20,000 Deutschmarks a month – and nevertheless he decided to start again from zero with PM. He too has never regretted this decision and he has known for a long time that he made the right choice at that time. In the coming years the global expansion of PM is on the or-
Not least among those responsible for this development were the leading distributors. Representing all those distribution partners who made this possible we will here only mention Carsten Ledulé and Joachim Heberlein, the current top leaders of PM. Carsten Ledulé was a PM consultant from day one. He began in 1993, at first on a part-time basis, but after a few months he decided he preferred to work for PM on a full-time basis after all. A wise decision which has led to the situation today that the former chemical laboratory assistant now earns more in a month than he did in a whole year in his old job.
der of the day. A symbol of this strategic orientation of the company is the newly created “Logistics Center Asia,” which was inaugurated by Rolf Sorg in Singapore in October 2008 (as reported in OBTAINER). “With this opening we are laying the basis for expansive participation in the largest market volume in the world,” said the PM founder and chairman on this occasion. Since the opening of the Logistics Center Asia and the commitment to the Asian market PM-International has looked back on a very positive development in this region. In particular, for example, the turnover in Taiwan, Malaysia and
From market leader in Europe to Global Player in the growth market
Singapore has risen strongly. Follow-up business has led to gaining a foothold in Indonesia, Hong Kong and Bangladesh. All of these are arguments and good reasons for strengthening the push to expand. Especially since, according to information from the company, networkers in Asia are are distinguished by “enormous motivation and commitment.” The dedication or business partners in Asia for the products “made in Germany” was “simply overwhelming,” announced a company spokesman recently. The reason for this is also the fact that social structures in Asian countries place responsibility for health provision in private hands to a much greater extent than in Western countries. People who have to pay for every
visit to the doctor out of their own pockets are simply more strongly interested in maintaining health and prevention than people who in such cases only have to hand over a plastic card. Since in particular the FitLine products cater for the elementary needs of all people for lasting performance and fitness to a great age, PM is encountering immense interest in Asia. The uncompromising quality of the premium products produced in accordance with the strict GMP standard of the pharmaceutical industry is encountering very pronounced quality consciousness and enjoys high prestige there. Since the products show recognizable results and offer a benefit that is comprehensible in the long run, more and more people in the region
recognize the opportunity that PM is offering them on their home market. Here the business opportunity offered by PM is the same all over the world. The distributors receive the opportunity to offer sponsorship worldwide using unique support tools. The network of PM offices, which is constantly being extended, provides here for adherence to strictly legal business and helps to allow for varying national conditions. But back here in Germany and also again back in time. Already a few months after the foundation of the original “PM Cosmetics & Nahrungsergänzung Vertrieb GmbH” (PM Cosmetics & Nutrition Supplement Distribution Ltd.) the first warehouse had become too small and a move to the neighboring community, Frankenthal, was necessary. This is where the firm was located until October 2003, before a new move to the current premises in Speyer, where the company now has more 1,000 sq. meters of office space and and 2,6000 sq. meters of warehouse space. Already in 1994 the company “PM-International S.A.” had been set up in Luxembourg as a holding company for financial control, trade mark and patent administration purposes; the marketing and advertising departments are also part of this company. By 2004, when PM was transformed into a joint-stock company listed on the stock exchange, the annual turnover had grown to over 100 million euros and the company had been selected three times in a row as one of the “Top 100” most innovative companies among small and medium-sized business in Germany. This was an award that PM also received in the years 2005, 2006, 2007 and 2008 – and again in 2009 for the eighth time in a row! Here PM is actually the the only network marketing company to have ever received this award. This is also an award that has also been rewarded by by the financial world. For example, PM-International has received a rating of 100 out of a possible 100 points, the highest number possible, from “Dun & Bradstreet.” In addition in 2002 and 2004 PM received the “Top Job” award and can therefore be counted among the most popular employers in Germany. At the moment 171 permanent members of staff have one of these “Top Jobs” and through their commitment they see to it that in building up their distribution business the independent distributors have the support of well-oiled back office and prompt delivery of the products. Although in the summer of 2005 the management began to issue 300,000 preference shares subject to transfer restrictions to its
For the 8th time in a row PM International AG receive the “Top 100” award for the innovative strength of the company from a scientifically independent center, presented by the mentor, Lothar Späth
the FitLine nutrition supplement line comes from PM- International. “The development of new standards such as the unique FitLine nutrition transport concept (NTC) in an international team are for us the preconditions for effective products, which are to some extent covered by patents. Cooperation with well-known international manufacturers who produce in accordance with the highest quality standards (GMP) is consequently the condition for the highest quality and safety of the products.”
— Rolf Sorg, Dr. Gerhard Schmitt
OF NUTRITION SUPPLEMENTS
business partners in order to let them participate in the company‘s success, Rolf Sorg categorically rules out trading of PM shares on the stock market. In the case of the preference stock issued only the shareholders entered into the share register are classified by the company as being shareholders with a right to vote and receive dividends. Without the appropriate registration a person can own shares but has no right – or only a limited right – to claim dividends or vote. In this way PM-International is ensuring that the principles, ethics and values of the company can be preserved for generations. “Because if decisions are only made by considering shareholder value, these values will quickly fall by the wayside,” argues Rolf Sorg, who was appointed an economic senator in the European Economic Senate (EES) in March 2005. This is a position which repeatedly reveals to him clearly the seamy side of an uncontrollable “casino capitalism.” “PM is definitely aware of its strength as a family company;” explains the charismatic and dynamic man in his mid-40s in an interview with OBTAINER: “The advantages lie in independence from shareholder value, in the flat hierarchy and the opportunities arising out of this to reach decisions very quickly.” The other side pf the same coin is the long-term nature of the strategic orientation, which has virtually become a hallmark of PM. Part of this is the great role that sport plays in the context of the intensive public relations of the company. From the very beginning the company has laid great value on intensive All FitLine users report as with one voice of a higher performance level, better concentration, greater resilience, quicker regeneration, lower injury rates and numerous other positive effects. Here, of course, it is extremely important for competitive athletes that all PM products are constantly tested and checked with regard to their relevance for doping controls so the athletes can consume these products without misgivings. The “secret” of FitLine products lies in the above-mentioned support and supervision of competitive athletes, true to the motto: “What is good enough for the professionals is the road to fitness and well-being for every health-conscious person. Meanwhile sportsmen and women from all disciplines are using the FitLine products in order to be able to achieve the best possible results and PM-International is the official supplier of numerous sports organizations – including the German Ice Hockey Federation (DES),, the Federation of German Cyclists (BDR), the Bavarian Tennis Federation (BTV) and the German Skiing Federation (DSV) – as well as the national teams of numerous countries. Top athletes such as the extreme sportsman Achim Heukemes, the triathlete Karin Düring, the World Cup winner Sabine Gasteiger, the gold-medalist Sylke Otto, the kick-boxing world champion Marco Ross and the professional footballer Sean Dundee – to mention just a few – “swear by” FitLine products as an indispensable part of their training and nutrition program.
The BeautyLine contains a special nutrition transport complex (NTC complex) in order to channel nutrients directly into the skin cells.
nutrition transport concept which carries the nutrients to exactly the place in the body where they are intended to have an effect – into the cells. The NTC ensures better bio-availability of the individual ingredients and and leads to to the situation where the users do precisely what the the FitLine slogan promises: experience results! Here the FitLine range now consists of more than 20 different products that are able to fulfill the most varied individual requirements. Supplying the body with Q10, Omega-3 and other cell-protection substances can therefore be targeted quite precisely. The result is more fitness and well-being aw well as more beautiful skin, hair and nails, whereby FitLine becomes the basis for an effective anti-aging strategy that is continually being refined by PM and has just experienced during the last weekend in September a provisional highpoint with the launch of a new series of cosmetics from the successful PM brand Laurent Christanel. The distributors gathered in the Rosengarten in Mannheim at the “National Congress Germany” experienced a very special premiere which brings together the FitLine and Laurent Christanel product lines by means of a perfectly coordinated effect “from inside and outside” to achieve a new dimension of wellness and beauty. The new BeautyLine Anti-Aging System, for which the “Cosmetics
Competence Team” was specially newly created, is the perfect skincare for the over-40s – an innovative anti-aging technology with long-term and immediate effect. According to the first first-hand reports “the skin is radiant and full of freshness” and wrinkles and fine lines are softened significantly. The BeautyLine program consists of a day-cream, a night-cream and a 12-hour active serum as well as a special cleansing system. A central aspect of the active components is the NTC technology already known from FitLine, which in BeautyLine finds use as an “NTC complex,” which has been specially registered for patent (Registration No.: 08161854.8). In this way the the top-quality cosmetic agents are channeled into the prepared skin cells in the form of tiny droplets. The NTC complex thus imitates the multi-level defense system of the skin in an intelligent manner and neutralizes the substances responsible for premature aging of the skin. The biologically available ingredients – such as carotinoids, thiotaines and plankton extracts – thus manage to get into the skin cells quickly and directly and unfold there their enduring anti-aging effect. Cell activity is optimized, moisture is stored better in the skin cells and the DNA in the cells is protected from damaging influences coming from outside. The natural resistance of the skin is strengthened, the elastin structure is protected and collagen is actively built up. In combination with further anti-aging
from the left: Vicki Sorg, Ralf Wünsch, Carsten Ledulé, Joachim Heberlein, Rolf Sorg
ingredients such as hyaluronic acid, vitamins and extracts of green tea the NTC ensures that cell regeneration is supported and the restructuring of the skin is speeded up. The first users, who were allowed to test the products in the test phase, were more than enthusiastic and and predict that the new cosmetics series will be an overwhelming success. This is a success that the distribution partners gathered in Mannheim were firmly convinced of at the end of an inspiring and highly motivating congress. The opportunities offered to them by the new product line led to an absolutely euphoric mood among the participants. No wonder, they know about the current economic situation and about the basic principle of PM-International‘s remuneration system, which is fair and simple, is oriented consistently on performance and is made up of six different sources of income. As a result every individual can achieve the goal they have set themselves and they can do so completely independently of the usual preconditions such as training, career history and social status. Particularly in a difficult economic period this positioning makes PM-International into an ideal opportunity for all those people who
do not allow themselves to be infected by the general mood, who want to get on in life and simply expect a better lifestyle from life. In the final analysis success depends on each individual personally, on ambition, motivation and talent. By means of excellent products and outstanding support for its consultants PM-International creates optimal preconditions for success. Performance is directly rewarded and income becomes more and more lucrative with increasing success. Of course, all partners with PM can decide for themselves to what extent they want to commit themselves to direct distribution. The spectrum ranges from an interesting secondary income to a monthly income that unfortunately most people still do not dare to dream of. To conclude let us allow Rolf Sorg to have a say with some “general words of advice” he would like give to the readers of OBTAINER: “There are 2 ways of being unsuccessful in network marketing. First, don‘t start – and second, don‘t keep at it long enough. What I want to say by that is: Be critical, look really carefully at the company you would like to start with. Namely at both the company and the products, the
business philosophy, the people behind it, the experience of the management and its reliability. When you have reached a decision, don‘t question it anymore! Carry through your plan, pursue your goals and keep on the ball. Talk to successful people and not unsuccessful ones, orientate yourself on the best and use all the opportunities for further training your company offers you. I wish you, every single one of you reading this, that you achieve your goals, that your desires are fulfilled and that we all take responsibility together for jointly carrying ethical and reputable network marketing from people for people around the world.”
PM-International´s National Congress
also be the case on September 20th in Mannheim where the “National Congress” of the PM International AG will take place in the Mozart Hall of the Rosengarten. Following the Congress networkers and management will celebrate the PM-Oktoberfest together. People are simply efficient and fit at PM. The congress will begin on Friday afternoon with an inspection of the Nutrichem plant, this will then be followed
he top German network PM International continually succeeds in combining business with pleasure. This will
with a top management reception in the Beethoven Hall of the Dorint Hotel in Mannheim during the evening. On Saturday the actual congress will take place with the new anti aging series of PM‘s successful cosmetics “Laurent Cristanel” being the focus of everyones attention. Rolf Sorg, Founder and CEO of the company, will also be present and will give the starting signal for the largest sponsor offensive in the history of the PM-International AG. With this offensive distributors with PM International ought to double their turnover in a significantly shorter time and achieve an unprecedent-
ed drive in the building up of business. A lively celebration will follow Saturday evening and on Sunday the event will be wrapped up with a tour of PM‘s logistic center in Speyer and with a top management training in the Musen Hall of the Rosengarten in Mannheim. Particularly worth mentioning: Childcare is also catered for all day Saturday including well into the night. Tickets can be ordered at http://pm-international.com in the box marked “Aktuell” [eng. “current”]. In the next edition of the OBTAINER we will report in more detail and keep you up to date on the PM International AG.
Your Concept for Success!
We offer your two product concepts which have been used by our customers with great success month by month. Satisfied customers who have experienced results are the basis of your sales success! Use our concepts for success too!
Through NTC® (the Nutrient Transport Concept) the FitLine Cell Energy-Set delivers nutrients to the exact place they take effect, namely our billions of cells so achieving better bioavailability. Beyond this, the Cell Energy-Set provides the nutrients exactly when the body needs them (morning and evening) thanks to the modular product concept.
XXS Weight Management
Along with the FitLine products in the XXS Set, a detailed online support program, the “XXS Coach” is also available to you, and a DVD with guidelines on exercise (your personal FitLine XXS trainer) and also a 40 page brochure with numerous diet tips and recipes. To keep check on your dimensions, a measuring tape is also included. It has never been easier to lose weight.
Interested? Please visit our Website www.fitline.com for further information about the products or www.pm-international.com for more about PM-International and the business idea. I would also be happy to take time to talk to you in person - do make an apppointment. A brand of PM-International AG
Contact: Patrick Bacher Sales Director Germany An der Hofweide 17 67346 Speyer, Germany Tel: + 49 6232 296 - 306 firstname.lastname@example.org www.pm-international.com
New Vice-President at Agel
creased its worldwide growth. This was announced by Agel on August 28th, 2009. The company explains more precisely that, since the day in 2004 when Agel‘s nutrition supplement came on the market in 12 countries in the form of gel capsules, the company has expanded into over 50 international markets and has just started to expand in numerous other markets and has thus become the recognized market leader
hile America is being shaken by economic crises, the Utah-based company Agel has in-
in the field of “gel-suspension technology.” The size of the company has led to a critical point where it is difficult to find suitable partners who have both sufficient skills and prospect of of managing the ongoing expansion into other markets. Now Agel has appointed Fred Black, an expert in business operations, as vice-president. Fred Black brings comprehensive experience in the logistics of global supply chains in to the company. He understands very well how to sustain your position even in difficult markets and how to work out the best solutions in logistics, produc-
tion and distribution. Black has worked for and advised direct distribution companies worth billions. He installed the FIFO (first in, first out) system in these companies, increased the shelf life of products and achieved cost cuts. In addition, he supervised research and development, introduced more precise specifications in production in order to achieve quality targets and to fulfill established production standards. As vice-president at Agel‘s Fred Black will be in charge of research and development, quality control, sales, deliveries and storage.
PM Launches New Anti Aging Skin Care Range “Beautyline”
he guests at the PM-International AG’s “National Congress Germany” experienced a very special premiere on
successful products will be combined into an overall concept. Through a perfect match “from inside and out”, FitLine and BeautyLine bring anti aging to a new dimension, in which the skin beams with freshness and wrinkles are significantly reduced. The new product range from Laurent Cristanel, BeautyLine, is an anti aging skin care for a noticeable younger appearance and the tangible feeling of being fit and vital. At the National Congress of Germany, the new brand labelling was introduced
and uniquely presented: Information and expertise were conveyed straight from the horse’s mouth. As the direct marketing company from Speyer are, with the newly developed premium BeautyLine skincare range, opening new market segments and target groups within the cosmetic upper-class for their business partners. More details and background information can be found in the cover story of the next edition of the OBTAINER WORLDWIDE: Experience success – with FitLine at the top!
September 26th in the Rosengarten in Mannheim. In addition to a huge wealth of innovation surrounding products and sales support tools, PM also presented its vision for a new cosmetic range “BeautyLine” from Laurent Cristanel. The completely new range means a new era in the world of cosmetics for PM team partners. For the first time both FitLine and Laurent Cristanel’s
The World‘s First 24-Hour-a-Day Internet TV Network Set to Launch
BizBuz.tv is preparing to launch the world’s first 24-hour-a-day business opportunity network on the Internet. Created and produced by Robin Seymour and Gary Johns. BizBuz. tv will air 24 hours a day devoted to income opportunities of all kinds – home-based businesses, direct selling, franchises, informative and entertaining features, and much more. When Ted Turner started the first 24-hour-a-day news network, CNN, people thought he was crazy. Who would want news 24 hours a day? Turner was a visionary and time has proved him out. Now Seymour and Johns are about to take this format into the 21st century with BizBuz.tv, the 24-hour global business opportunity network on the Internet. Seymour, co-creator and producer had this comment, “There is more opportunity in America today than ever before and the great American dream is still alive. Due to the economic times with people losing jobs and savings at a record pace it is important that they find options to generate an income. BizBuz.tv gives these people a venue where they can review various business opportunities and find one that excites them and will allow them to replace the lost income.” Seymour has been in the television and radio entertainment business for over 40 years. For the last 20 years he has been producing infomercials, corporate DVDs and audio products with a wide array of products and services through his company, Opportunity Productions. His partner, Johns has been his Companies interested in getting exposure for their products and services through this new network can contact Robin Seymour. director and editor for those 20 years. Johns, co-creator, director and editor for BizBuz.tv had this to say, “We have created what is being called the first global network to produce all types of business opportunities where people can come and investigate business opportunities 24 hours a day, on their schedule.” Features will run for 60 seconds, two minutes, six minutes and15 minutes with advertising available for companies worldwide. The feature will discuss, in depth, the ins and outs of each opportunity and provide viewers information where they can go to get more information and the needed materials to start for themselves.
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LOOkINg FOR A CHANCE? DISCOvER TNI
Welcome on Board!
THE PRODUCT – Professor Dr. Westendorf reports on the latest noni science. THE COMPANY – Thanks to TAHITIAN NONI™ Juice, TNI has been the market leader for more than a decade! All of the Tahitian Noni products are a combination of ancient traditions and state-of-the-art science – for your well-being and your future. YOUR OPPORTUNITY – The Tahitian Noni opportunity is presented to you by successful networkers, so you can become just as successful! SUCCESS STARTS IN YOUR HEAD – You will be spellbound by mentalist Harry Riegel and his stunning show combining magic and science.
TNI headquarters Harry Riegel, mentalist
Prof. Dr. Westendorf
To order tickets now, send an e-mail to email@example.com! For more information, please call our toll-free call-center hotline at 08 00 82 44 84 26.
Gold-Plated Memories with “Creative Memories”
In Network Marketing the principle products distributed are nutrition supplements, vitamins and juices. Just under 90% of the products belong to the group wellness and health, at least according to the market research on which the Industry Report Direct Distribution 2009 is based. We recently carried an article on this industry report. But there are also other nice things that are eminently suitable to enrich the lives of customers by means of multi-level marketing. And of course, the lives of the consultants too. One of these nice things is photo albums and photo books. From the nostalgically hand-made photo album with the pictures glued in place and suitable explanatory texts under the pictures to the digital photobook that complies with the most modern designer qualities. Those who want to play it safe with regard to their memories can fall back According to their own information “Creative Memories” is the leading producer of photo-safe albums and presentation materials. The albums are produced exclusively using high-quality materials, for example. They are made from laminated acid- and wood-free paper with reinforced corners which guarantee long storage life. For this reason “Creative Memories” gives a 30-year guarantee on the albums provided they are treated properly. on the extremely professional memory management of “Creative Memories.” Here the company is concerned with more than just the products. The well-trained consultants are supposed to help customers to document life stories and memories – from weddings via journeys to family history – by means of personal customer support. The company has been in existence for over 20 years and offers its first-class products in premium quality in 9 countries on 4 continents. The company headquarters is in St. Cloud in Minnesota, USA. 55,000 distribution partners, the vast majority of them women, have set store by the company according to information from the DSA (Direct Selling Association) and market the products at “in-home get-togethers,” a triedand-tested sales method. You could also call these events “memory parties.” “Creative Memories” operates in the USA, Puerto Rico, Australia, Austria, Canada, Germany, Japan, New Zealand and England.
Herbalife to Become Official Sponsor of FC Valencia
cia, and in the Sports Center, the club‘s training camp. The Herbalife logo will also be emblazoned on the club bus and and will be visible in the club‘s official media, “Amunt” magazine and the club‘s official website. Herbalife has announced that the company has become official sponsor of one of the leading Spanish football clubs, FC Valencia. In addition Herbalife has also become the official supplier of nutrition supplements for the club. This sponsorship brings Herbalife‘s logo into the front line at all of FC Valencia‘s games and also onto the track pants of the team. In addition, the Herbalife brand will be on view in many different media in the Estadia Mestala, the home stadium of FC ValenEdi Hienrich, Herbalife Senior Vice President and Managing Director for Europa, Africa and the Middle East commented on the cooperation with FC Valencia as follows: “This deal suits us simply particularly in view of our emphatic commitment to good nutrition and an active lifestyle.” And he continued: “The significance of good nutrition has been recognized as an absolutely important and vital component of every form of training in top-level sport The partnership with FC Valencia is Herbalife‘s fourth soccer sponsorship. Up to now Herbalife has been sponsoring LA Galaxy in the USA, Internationale FC (“Inter Milan”) in Italy and FC Strasbourg in France. and we look forward to being able to support the FC Valencia team to be successful.” Also at FC Valencia they are proud to have gained Herbalife as official sponsor. Manuel Llorente, President of FC Valencia, says quite clearly: “We are proud of the partnership with Herbalife and that this company which is respected worldwide has made its support for Valencia‘s future public. The fans of Valencia will be grateful to Herbalife.”
MonaVie Asia Pacific Conference 2009
In October, MonaVie invites you to Sydney/Australia to the largest international MonaVie event of 2009. On October 10th, the Asian Pacific Conference, organized by MonaVie, will take place in the Sydney Convention & Exhibition Centre from 9.00am to 5.00pm. The Convention & Exhibition Centre, located in the popular area of Darling Harbour, has already held conferences and events for many well-known top companies. At this convention, the products “MonaVie Pulse” and “MonaVie Active Gel” will be launched in Australia and New Zeeland. At the convention, Mowhich markets are next on the cards for product launches, what promotional MonaVie can also afford this location and has invited all their distributors in the South Pacific region to the event. gimmicks are in the pipeline and what is generally new with the company. The company founder, Dallin Larsen and several Board members, among them, Henry March, Randy Larsen, Varlin Law, Tadamasa Shimizu and Leo Talbot, will be present in Sydney on October 10th. Dr. Alex Schauss, Steve speakers will also fill the convention with life and soul. naVie will also provide information on and Gina Merritt alongside other guest
Monavie Brings Açai to Poland
MonaVie has announced its launch in Poland and will be the first company to bring the health drink on the basis of açai (the Brazilian açai berry) to this country. This small fruity berry from the Amazon has been responsible for an annual growth rate of 240% between 2004 and 2008, according to MonaVie. “We are thrilled to be able to bring MonaVie products to Poland, fully in tune with our mission to cater for the health and well-being of athletes, fans of the outdoors and ‚street fighters‘ as well as that of those who are simply out and about,” announced Jeff Graham, Vice-President of MonaVie. And he continued: “Millions of people will find out why the açai fruit has become MonaVie‘s crown jewel and why MonaVie explains that açai is a dark purple fruit, no larger than a grape, which grows in bunches on a palm tree. It thrives in in damp swamplands in the east of the Amazon Basin. According to MonaVie the company has achieved a turnover of 1.6 billion since its market launch in the USA four years ago and has become one of the leading direct-selling companies. MonaVie is already operating in 11 countries and the opening-up of the Polish market emphasizes the desire of the company to develop into an international brand. A big ceremony to celebrate the launch in Poland is planned for the next spring. MonaVie is playing a leading role in researching the açai fruit and in marketing it a s a top fruit for promoting health. MonaVie is the largest consumer of this berry outside Brazil. In 2008 MonaVie purchased 15,000 tons of this fruit and thereby helped to preserve the rainforest in the Amazon Region. In addition; the sale of açai berries to MonaVie provides people in the poverty-stricken region with a secure and steady income. this superfruit is taking the world by storm.”
made from the juice of
Is It Already Christmas?
This is a question that FLP‘s distributors might be asking themselves. This is because in order to equip distributors for the coming Christmas business FLP is organizing a training day on October 31st, 2009, from 11.00 a.m. to 5.00 p.m. in the Arnia Hotel in Vösendorf-VSC in Lower Austria. The hotel is a really good choice. Lying on the southern edge of Vienna and so very near cultural facilities and shopping, equipped with modern conference facilities and wireless LAN the Arnia promises all visitors an extremely comfortable atmosphere where “learning” and “having fun” can be perfectly combined.
In the morning Oliver Leistner will give a Forever business presentation and Helga Rauschgott (Sapphire Manager) will show what a successful “Christmas business with beauty looks like. And in the afternoon Rolf Kipp (Double Diamond Manager), the FLP “Number One,” will present a training session. For him things are quite clear: “No more excuses: The direct route to Diamond Manager.” Doing a training session with Rolf Kipp means learning “to learn from the best.” When Rolf Kipp gives tips for success in the direct-selling business, then he simply knows what the is talking about.
So that as many interested people as possible can take part in this training day the participation fee for FLP distributors has been set at a mere €19 and the guests they bring are also invited and will pay no fee. So the FLP distributors will therefore be doing themselves a huge favor if they take part in the training session and bring as many guests as possible with them. You can register for this training session on the FLP website. The registration form is already ready to be printed at: http://tinyurl.com/ km27pj
Mannatech Conquers North Europe
The Nasdaq listed company, “Over the past 20 years, I‘ve seen the launch of over 39 international markets, however breaking into 4 international markets simultaneously is a first for me”, stated Al Bala, SVP of Mannatech. The General Manager of Mannatech “This is an exciting event and is a sure sign that Mannatech has taken an excellent position with international expansion”, added Wayne Badovinus, CEO of Mannatech. He then continued: “This expansion indicates our Europe, Colin Jones, also said that the growth of Mannatech Europe is a result of zealous business partners in pursuit of health, goals and financial freedom, as well as the the opportunity of improving the lives of others. commitment to the longterm success of our business partners as it increases their ability to build up a business in Europe and paves the way for our further expansion. Mannatech (MTEX), is a global pioneer in the development of high quality health, weight, skin and fitness products. Mannatech have now launched in Austria, Norway, Sweden and the Netherlands and have announced that from the September 5th they will be able to register business partners and take the first orders in these countries. Mannatech have organized opening events in Austria, Noway and Sweden.
THE LEGACY CONTINUES!
CZECHIA - LAUNCH NOW!
Official Start: September 2nd of 2009
GET YOUR POSITION NOW! LAUNCH@SYNERGYWORLDWIDE.CZ
Microsoft to Become a Party Animal
Those at Microsoft now want to use that what makes Amway, Avon and Tupperware so successful: From October 22nd, Windows 7 will conquer the world of home parties! It is likely that the success of Microsoft‘s competitors persuaded them to mix among the “party animals.” The Mozilla group, who developed the Firefox browser, used the party system to introduce their latest browser version in July this year and by doing so entered the Guinness book of records: Over 8 million downloads of the copy within 24 hours. This is something that those at Microsoft would have liked to experience with Vista. Now Windows 7 will be sent out into the world in the home party way. The software giant Microsoft proposes that its users invite friends and family to introduce the latest operating system Windows 7 in a comfortable atmosphere. Those interested can register at “houseparty.com” with a specially designed online party coordination service. With a bit of luck, one will receive the “Windows 7 Signature Edition” as an incentive free of charge. Each host also has the opportunity to win a PC worth somewhere in the region of 350 Euro. Houseparty.com helps with the organization of the party and supplies a special kit with key rings and t-shirts for invited guests. The home parties These interesting figures were published in the industry report compiled by Prof. Dr. Michael Zacharias. The OBTAINER will soon report in depth and in more detail about the statistical data referred to in this. In the meantime we are waiting in anticipation on the number of downloads Windows 7 will record through home parties. Direct marketing is simply smart. Whereas one has to tell Microsoft and the Mozilla group what networkers have known for a very long time: The most dynamic form of direct marketing is MLM. MLM is making Single-Level Marketing (SLM) become even more marginalized. Therefore the percentage of MLM consultants in direct marketing in the USA in 2007 amounted to 98% - that doesn‘t even leave 2% for SLM consultants. will be available under a certain motto and the host can choose from four themes: PhotoPalooza, Media Mania, Setting up with Ease and Family Friendly Fun. However in principle every host can and ought to let their imaginations run wild and celebrate their party in their own way. It is important to Microsoft that the guests invited are introduced and presented with their latest achievement – Microsoft 7.
Neways Opens Asia Regional Headquarters In Hong Kong
With Neways business recently opportunities Asia, established Pte Ltd. „This is done by providing support and training to the Neways offices throughout Asia markets as well as to Neways distributors in this part of the world.“ „This new regional office will support our biggest markets and enhance our ability to service our distributor network,“ said Neways CEO Eric Larsen. „For Neways, Hong Kong represents a step in the right direction for unlimited growth in Asia, including future prospects in China. As this new office demonstrates, we‘re committed to continually expanding the Neways opportunity for our distributors and improving people‘s lives around the world.“ On September 26, the Hong Kong office will host a ribbon-cutting „Neways Asia Management‘s focus is to manage the development and growth of the Neways opportunity in the Asian region,“ said Erik Haugen, managing director of Neways Asia Management ceremony for the new showroom. „We invite all interested parties to come meet our dedicated and enthusiastic Hong Kong staff and get acquainted with the life-changing products,“ said Erik Haugen increasing throughout Neways Asia Management Pte Ltd in Hong Kong as its regional headquarters for Asia. The office is located in Hong Kong‘s World Trade Centre in the Causeway Bay district. This office will also coordinate local market efforts for Neways distributors in Hong Kong and features a Neways product showroom.
Fifth NfH day a complete success
ast Saturday hundreds of networkers from differing network marketing companies experienced an inspirational
like the employees from VW, BMW, Mercedes and other car manufacturers coming together to share experiences and jointly contributing to a humanitarian project”, explains Dirk Jakob speaking to the crowd straight from his heart. Claus Nagel, Royal Diamond with Nikken, introduced the various projects which the NfH would be supporting. He recalls the girls’ school in Sri Lanka that was rebuilt with the help of the organization and introduced the projects “Steps for Children” in Namibia and the “Center for grieving children” in Bremen, which was the focus of the organization’s work last year. He also remembered the wars which regularly create such misery on our plant. He also reminded those present how things are going very good for people in Germany and Europe when compared to the rest of the world. He
also reiterated that “someone could be beaten to death at an S-Bahn station, without someone stepping in”. Reason enough for the NfH e.V to turn their attention to the social problems in Germany over the next few years. In the past, the OBTAINER was also highly praised and applauded for its coverage on the organization’s projects. Claus Nagel pointed out that each one of those present need to make themselves a “missionary for the common good” and by doing so help others “to discover their own potential”, as: “Happiness has nothing to do with wealth!” This last sentence contains a central insight, which became much clearer as the day progressed. This was also the case with the welcoming messages that were recorded on DVD and video. Beate
‚NfH day‘ with friends and guests in the “Schwabenlandhalle” in Fellbach. Dirk Jakob, who in light of the tsunami disaster of 2004 had the idea of founding the “Networker for Humanity e.V”, moderated a program that had lots to offer: Thoughtful and educational, jovial and motivating, informative and impressive. In his opening speech, Heidelberg based coach and trainer recalled the beginning of the NfH e.V. and its declared aim to help people help themselves. The fact that people from the same industry, who usually see themselves as “competitors”, can cooperate together is an achievement that cannot be appreciated highly enough. It’s just
Alefeld, founder of the first Center for Grieving Children, thanked the networkers for their support in this way. She could not be present at the event as it was her organizations 10th anniversary. Afterwards Dr. Uwe Alschner, Secretary and Spokesman with the organization, provided the crowd of networkers with a short, but informative overview of the opportunities offered by “Web 2.0” with services like Twitter or Facebook as well as with the building up of a network and for charitable organizations. Following this Daniel Müller, Double Diamond with Unicity, spoke on the topic of “leadership” and made it clear to those present: “Humanity needs more leaders!” The networker, using his usual charm, clarified that “your income can only grow to the extent at which
you yourself grow” – and confidently presented the following key factors: 1. Do what needs done – even if you don’t feel like doing it. 2. Have a positive attitude - even when things aren’t going so well! 3. Treat others as you would like to if 4. 5. be Give Watch treated don’t it nobody your yourself treat all is mouth your – you – – even well! even espeothers
of interesting information, the most important of which being listed here: 1. Network Marketing is a variant of direct marketing, which is increasingly growing in importance. Within German speaking countries, “Single-Level-Marketing” accounts for only 14 percent, and in the USA this is just 1,8 percent! 2. The number of networkers is continually growing: From 8,5 million in 1988 to 63 million in 2007. 3. Every three out of four people have already bought something through direct marketing or would be prepared to do so. 4. 84 percent of direct marketing customers are regular customers; only 14 percent are “one time buyers”. 5. Almost half of all networkers (46%) have between 11 and 50 end customers. 6. Over half of all networkers (52%) work less than 10 hours per week. 7. 62 percent of all networkers earn less than 500 Euro per week.
BUT 8. Over
ers are satisfied with their income! The further findings of his work were also extremely motivating to those present: The future prospects for the industry appear to be extremely positive and the mood among consultants is – despite the current economic climate – very good. More info can be found at www.branchenreport.eu.
When Dirk Jacob, following this speech, stepped in front of the congregation in an original Nepalese monks robe with a real prayer wheel, most knew what was to come: The report on the trip to Humlakindern in Yalbang. A trip, which a group of 17 networkers undertook last year (from October 22nd to November 7th) to Nepal. The nine minute film about the trip not only gave the event an exotic flair, but also an emotional quality which appeared to touch everyone
cially if you are angry or excited! This highlight was then followed immediately by the next climax! Dirk Jacob announced “the right and left side of the network marketing brain”: Professor Dr. Michael Zacharias from the University of Worms, praised by many as the “Pope of Networking”. He then presented the “Network Marketing Industry Report 2009”, which was compiled by his institute. The report contains lots
Prof. Michael M. Zacharias
present. Also hearing reports from fellow travellers who all spoke of how they have returned “changed”, once again lead – learning is achieved by repetition – to the realization: “Happiness has nothing to do with wealth!” Still dressed in his monk’s robes, Dirk Jakob, then moderated the “panel of experts”. Here those present got the opportunity to ask “top stars” questions. It was striking how similarly the top networkers evaluated the development of the industry. The significance of the internet in the future was of particular interest to the auditorium. Daniel Müller summed up that which Gabriela Häussner, Gabi Steiner and Robert Merkel had a similar view on: “The internet can speed up processes but a machine could never take over our job!” On the question of “product pricing in network marketing” Professor Zacharias points out that companies set the prices for their products
in the middle and higher ranges but don’t consider them overpriced: “As this is ultimately a question of quality.” By this time the attendees had earned a lunch break – as a “full program” was also on the cards for the afternoon. The second part commenced with a speech from Dirk Jakob on the “3-S-System” (Success-SettingSystem). The fan of extreme sports, Achim Heukemes, received standing ovations as he reported on his achievements and the mentality behind these. 38 kilometers swimming, 1800 kilometers cycling and 422 kilometers walking – all of these simultaneously. 10 “iron men” all in one – an incredible achievement which is based on four things: Work, hard work, real hard work and continuous hard work. Therefore the top athlete, who is an unbelievable 58 years of age, explained what it’s all about: “In life, it is not those who are fastest that
win, it is those who preserver!” Networkers who adopt this mentality will surely also achieve excellent results. Kattrin Kupke‘s appearance as “Margot Wischmopp” was exceptionally funny. The cabaret artist, who has already toured with Dieter Nuhr, made many attendees cry with laughter with her performance “Put-zen für den Weltfrieden” [Eng. “Clean for World Peace.”]. More training followed after the tea break, where the network celebrities present – among them Gabi Steiner (LifePlus), Gabriela Häussner (Xango), and Robert Merkel (LifePlus) as well as Andrea and Klaus Tafel (Ryzoom) – welcomed all present to share in their extensive knowledge and know-how. It was partially the result of the motivating, even euphoric mood that Dirk Jakob was able to present another fantastic message at the end of the event: Over 40 people decided to become members on the day!
Direct Sales Industry Report 2009
t is more than just hard work which the compilers and authors of the “Direct Sales Industry Report 2009” under the supervision
ISBN 978-3-9812716-1-4 for a pleasant 9,95 Euro. This industry report is so valuable as it gives a clear picture of the industry and brings order to the mass of confusion which surrounds the term ‚direct marketing‘ among the general public. Multi-Level-Marketing, recommendation marketing and the unfortunately not rare enough snowball systems and pyramid schemes spring to mind here when network marketing is brought up. These differences are also explained and presented in simple words and with graphical representation in the industry report. The knowledge that one can bank on reliable increases in revenue within the industry and that all figures, business ratios, percentages and parameters point to future growth is the essence of this report. One of the first graphics shows that the network marketing business, both in its scope and meaning, completely outshines the classic business model. Direct marketing is simply the most dynamic form of business. It is here the profits are made and the most people who take this approach are people who want to take hold of their business opportunities. Turnover will continue to increase globally in this industry also. While in 1988, 33,3 billion US Dollars of turnover was achieved, in 2007 it was 115 billion US Dollars. The number of business partners is also steadily on the rise. In 1988, 8,5 million people were active partners in direct marketing, in 2007 it is now 63 million! And rising. And while satisfaction with duties and income within almost all career fields is dwindling, network consultants are, to a large extent, satisfied with their work – and also with their income! Also 88% of all business partners are happy or very happy with their work
in direct marketing. Almost 93% of business partners work on a part-time basis and enjoy the extreme flexibility of their work and the excellent compatibility of their “2nd job” with their full-time job. However, the enthusiasm for the business and its products, wide-ranging contact with people and the opportunity to be able to independently promote your own business makes the industry attractive to people who are after a professional challenge. At the same there is no other industry that is so open to partners and employees from varying educational backgrounds and from differing social and economic classes and with previous work experience, as is the case with this branch of the economy. While the hurdles, which are made up of formal entry requirements, are increasing rather than decreasing, the network marketing industry is free from formalities and class conceit. The survey showed that around 40% of the business partners had a higher level education qualification, 14% of which had a university degree and around 60% had a school-leaving certificate. This means that people of all educational levels can work in network marketing and that the success of a business partner is not dependent on what qualifications they have. Everyone can do it. Determination and preparedness to apply yourself to your own success, making necessary decisions without hesitation and then taking the right steps are what matters. Overall, the industry report can be seen as an extremely important document for the industry. As the dedication, enthusiasm, hard work and determination of millions of people in direct marketing is made visible with graphics and lists and documents that commitment pays off.
of Prof. Dr. Michael M. Zacharias from the University of Applied Sciences in Worms have achieved. It is a piece of pioneering work, as the present industry report published during the middle of the year is the first comprehensive and empirical research based on the overall view of the direct sales industry. Over 6,000 full and part time business partners in Germany, Switzerland and Austria were surveyed as part of a large-scale market research study. Not only did they provide extensive information on their age, income, time management, education and motivation, they also provided information on how satisfied they are with their profession. The results were summarized under the supervision of Prof. Dr. Zacharias and the publication was made available to the public. Prof. Dr. Zacharias is one of the most distinguished scholars in the direct marketing world. With a whole range of publications and national as well as international studies he has, since the beginning of the 90‘s, gone a long way to ensuring this dynamic sales channel receives the recognition it deserves. Alongside the actual report that contains a total of 295 pages (ISBN 978-3-9812716-0-7), a short summary of the findings is also available. The short summary contains 32 pages and depicts the most important data and developments of network marketing in German speaking countries. The brochure is entitled “Direktvertrieb: Karrierechancen im Wachstumsmarkt der Zukunft. Auszug aus dem Branchenreport 2009” [Eng. “Direct Marketing: Career opportunities in the growth market of the future. An extract from the 2009 industry report] and can be purchased with
Nu Skin‘s Love For Its Distributors
In Thailand, Nu Skin launched the “Hug Our Distributors” project. This project is aimed at the permanent employees of the company and is to be understood as preparation for a campaign in which Nu Skin, over the next two years, will double its number of distributors in Thailand and in Southeast Asia. Melisa Quijano, President of Nu Skin in Southeast Asia, gave an exclusive interview to “The Nation” magazine and spoke about plans to start new projects and initiatives in order to significantly improve the service for Nu Skin distributors. In this recent interview she said: “We are enterprising people and need more information about service, as it is this area in direct selling business that is very important. Our success is dependent upon the success of our distributors. We want to pursue a strategy, that will ensure our employees are well equipped and trained to support our distribution partners are best they can.” Last year Nu Skin launched a “We love our distributors” campaign and at the beginning of Under the “Hug our distributors” project, trainings and seminars will be given, as well as awards for recognition of good performance. Nu Skin want to make it even easier for their distribution partners to place orders and abolish all obstacles associated with registering and sponsoring. Accord2009 the project “Hug our distributors” was launched in Thailand and other markets in Southeast Asia. According to Melisa Quijano, all these projects and campaigns serve just one purpose: “They constantly remind us of our goal, to stand by our distributors so that we have the ability to work successfully.” During the interview with “The Nation” she went on to say: “We, as a result, recognize that the distribution partners are the heart of our company. Therefore our main task is to help them become successful.” There is also more good news for the Nu Skin household. In the past few weeks the company was awarded the prestigious “International Business Award” in New York. With this prize Nu Skin has been honored in seven differing main areas. The company‘s founder and president, Blake M. Roney, was nominated as “Chairman of the Year 2009” and Nu Skin in Asia was honored as the most innovative company in the whole of Asia. Nu Skin has already been around for 25 years and thanks to its unusual projects continues to succeed to be among the best. ing to Melisa Quijano, Nu Skin in Thailand currently has some 30,000 distributors. In Southeast Asia they have a total of 100,000 over 6 different markets. In the first 8 months of this year turnover increased by 14% when compared to the corresponding period of the previous year and turnover will probably grow by 18% in the final 6 months of the year when compared to the same period in 2008.
Nu Skin with a New Angle
In the future Nu Skin wants to position itself as an “anti aging company.” By doing so Nu Skin want to give the right response to the changing needs of an aging society. Nu Skin president, Dan Chard, announced during his visit to Bangkok a few weeks ago that Nu Skin will change its present reputation as a food supplement company and will position itself as an “anti aging company.” Despite growing unemployment and a waning economy the Nu Skin company is, in its own words, remaining healthy and has increased its global turnover in the second quarter this year by 4% to 322 million US Dollars. Dan Chard stated that in the next few months the introduction Anti aging products are among the best selling products in most cosmetic and food supplement companies. Melisa Quijano, President of Nu Skin Enterprises in Southeast Asia is convinced that this decision by Nu Skin was the correct one. Because – in her own words – over the next 10 years birthrates will decrease and the population will get older. And it is this of ‚ageLoc‘ will be revealed, an ingredient that will be added to all Nu Skin anti aging products. The sale of these new products is expected to take place at the beginning of next year in the US and during the middle of next year in Thailand. aging population who have a greater purchasing power. Therefore success can only follow for Nu Skin with this freshly beaten path. “Over the past 25 years we grew from nothing to 1,25 billion USD in 2009 and with our latest anti aging discovery our growth is sure to accelerate in the future”, commented Dan Chard on the company‘s decision. He went on to say that Nu Skin is very pleased with the sales trend in Thailand. Despite the global economic crisis and political uncertainties Thailand has surpassed all expectations for growth. At present Nu Skin are active in 48 countries and markets in Columbia and Turkey will soon be made accessible.
GeneWize Accepted as Full DSA Member
GeneWize Life Sciences, Inc. (GeneWize), a subsidiary of the 15-yearold genomics biotech company GeneLink, recently announced that the DSA (Direct Selling Association) accepted the company as a full member. GeneWize distributes “customized health and cosmetics” through a network of independent affiliates and had been waiting for its full membership with DSA for a year. During this time, the revenue, affiliate recruiting and compensation programs were analyzed in order to make sure that GeneWize fulfills all criteria and ethical principles required for acceptance into the DSA. Now GeneWize is part of the 265 active and pending member companies under the umbrella of the DSA. The DSA is the national trading organization representing corporations which manufacture their own products and distribute them directly. The mission of the Direct Selling Association is consumer protection on the
one hand and to support and protect DSA members and their independent distributors and to foster their efficiency on the other. In addition, the DSA sees to it that the marketing and distribution activities of its members meet the highest ethical principles of
consumers, as well as, unclear and misleading declarations regarding the real earning opportunities. Monte Taylor, CEO of GeneWize and GeneLink commented: “GeneWize is extremely pleased with our quick acceptance as a full DSA member. We really value this acknowledgement by the DSA that our and highest principles, management corporate ethical and
policies meet the
we very much appreciate being selected to be one of the members under the umbrella of the DSA and as part of a circle of highly the business world. Each recognized DSA member pledges to comply with the prescribed principles, the “DSA Code,” which demands transparency and the truthful disclosure of product information in regards to pricing, quality, grade and availability. This code strictly prohibits pyramid schemes and forbids false, illegal or deceptive information to partners or GeneWize Life Sciences, Inc. is the first direct distribution company offering its customers high quality and exclusive dietary supplements and cosmetics based on personal DNA analysis. GeneWize strives to enable people to systematically take care of their own health. porations.” regarded and respected cor-
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Dubli’s Got a Heart for Children
provides food for children between 5 and 10 years of age whose parents don’t make enough money to feed their kids. To this date, there are already 11,500 children who can take home a filled backback on there can never be enough funds raised or volunteers recruited. The children’s need is great, and therefore “Blessings in a Backpack“ requires strong and reliable partners on its side so that it can help as many children as possible. DubLi´s enourmous success in the U.S. let the organizers of “Blessings in a Backpack” reach for the phone, and they dialled the right number. For DubLi and its partners it was natural to provide for the „Youngsters“ because at the prices DubLi offers there was probably plenty left over “Blessing in a Backpack“ had asked especially for DubLi’s support because to give. Quod erat demonstrandum.
“Blessings in a Backpack”. This is the amount raised at the latest DubLi charity auction. In several U.S. States, these funds are being used to fill children’s backpacks and stomachs with food. On the weekends, “Blessings in a Backpack“
Fridays. Without the groceries in the backpack things wouldn’t look so good for these children. This weekend care costs only 80 dollars per year, and with this auction DubLi’s partners made sure that 170 children can be taken care of for an entire year through „Blessings in a Backpack“.
ecently, Dean Mannheimer, vice president of DubLi, was able to give a cheque over $13,700 to the organization
Zrii: Rising Star Academy Event
rii, the network, which promotes healthcare products and also the internationally renowned author and docin the use of natural curing agents for weight loss. There is absolutely no doubt about the healing and health promoting effects of these products and this justifies the success that this company has currently achieved. Zrii seems to magically attract the success of committed people and, as a result, the number of business partners is growing rapidly. Thus, the successful Hager Marketing Group recently moved to Zrii and, as a malayan Mountains. Other ingredients include ginger, turmeric, Indian basil, jujube (stone fruit) and schisandra from China/Japan. Zrii is a word that has many meanings: light, splendour, abundance, prosperity, well-being, luck and example. Zrii is the name of the nutritional drink that this network, which was founded by Bill Farley, distributes. Zrii is based on Amalaki – an ayurvedic ‘crown jewel’. The tree, which bears the famous Amalaki fruit, comes from Northern India and blossoms at the foot of the HiZrii’s second product is NutriVeda, which is also a drink that contains the ingredients mentioned above. However, NutriVeda contains tea, mint and cayenne, among other things. NutriVeda was developed for people who trust result, the company can now be built up with “two beacons of the network marketing world” – namely, Brad and Marcia Hager. Zrii’s events focus on the empowerment and enlightenment of business partners and therefore, Zrii’s “Rising Star Academy” events and their stirring atmosphere cannot be resisted. The next RSA event will take place from November 6th to November 7th 2009 in Anaheim in sunny California. Zrii has applied for acceptance into the DSA (Direct Selling Association) and now finds itself in the verification phase. tor, Dr. Deepak Chopra, will once again hold the popular Rising Star Academy event in November 2009. Dr. Deepak Chopra comes from India but has been living in California for quite a long time. He is an internist and endocrinologist; however, he is, above all, a successful doctor of alternative medicine. He also runs the health centre, Deepak-ChopraCentre, in San Diego, which is popular the world over. Chopra focuses on the ancient medicine of his homeland: the
“Glimpse” in Zurich
management and future plans were granted to partners and the interested public on the occasion of the Glimpse European Tour 2009 in the Renaissance Hotel in Glattbrugg near Zürich, Switzerland. Doug Bingham, Bryan Davis and Beverly Hollister – together with a selection of executives from the XanGet Team plus Anita & Beat Ambord – turned last Tuesday into an “absolutely brilliant gathering of XanGo And XanGo‘s partners recall their experience at Tuesday‘s meeting in Zürich as follows: “What was inspiring was not just the good atmosphere but also the renewed experience that the management
ust a glimpse in Zuri? Far from it. Not a brief glance at XanGo and its new “Glimpse” product series, but deep insights into XanGo‘s
friends” according to the enthusiastic verdict of the XanGo partners on their company and its management. People had been invited to lunch and until late in the evening management and partners engaged in close interaction with one another during the best entertainment and competent, appealing presentations.
of this company are living people, open and straightforward! Beverley didn‘t just bring wonderful news but was also open in this small group for questions and suggestions. Personal discussions with Bryan Davis about the marketing plan, streamlines and how to build up a business properly clarified a lot and support the course of the XanGet Team!” On Wednesday Beverly Hollister went on to Munich and on Thursday she traveled to Berlin. In Berlin OBTAINER Radio was present and will shortly carry an interview with Beverly Hollister.
Lots of News From Xango
fruit around the world. In a further announcement XanGo disclosed that it was expanding onto the Russian, Kazakh and Ukrainian markets. These markets offer available and in future this network will only be distributing XanGo products. In addition, this purchase means that XanGo now has offices and a goods collection center in Moscow with immediate effect. Further news from XanGo arise out of the first webinar for leaders and the tele-conference: The next 2-year goal is the doubling of the current number of distribution partners. Before the end of the year XanGo will be launched in France, Spain and Portugal, and during the autumn in Italy. Longer-term company goals are the markets in Brazil and South Korea. Furthermore, XanGo has announced that July 20th this year was the day with the greatest turnover in the history of the company and that the whole month of July yielded a record turnover. Registration of new distribution partners has doubled so that XanGo now has more than a million distributors. Over $750,000 was paid in Last month XanGo took over the Meridian Group International Inc., a 15-year-old networking company that is currently active in Russia and other countries. The products of the meridian Group will no longer be commissions. In addition at the webinar and during the tele-conference there was discussion about promotion campaigns and incentives and further information was given about Formula X51.
egation that was led by Chantira J. Vivatrat, manager of the Thai Trade Center in Los Angeles and economic advisor to the Thai consul in Los Angeles. During the visit the delegation honored XanGo‘s “creative use of the mangosteen” – Thailand‘s national fruit – and presented the company with a certificate of commendation that characterized XanGo as one of the pioneers in the worldwide marketing of mangosteen. In addition to what the certificate of commendation honors the XanGo‘s experience with harvesting and exporting the Thai mangosteen fruit is benefiting a growing number of consumers now scattered across 30 different countries. XanGo and the Thai delegation agreed to cooperate even more intensively with one another to increase the popularity of the mangosteen
Xango‘s distribution partners an extraordinary potential for growth. The pre-launch phase for these markets began officially on August 20th. Registrations from new distribution partners and orders have been possible since that date. For the Russian market, however, it is only possible to sign up online. Logistics and dispatch have not yet been completely put in place, so for the first orders for goods the products will be available for collection at selected places. XanGo is starting on these markets with mangosteen juice and in 2010 other products will follow. For their Russian distribution partners XanGo is setting up electronic offset accounts to process orders. The official opening will take place in Moscow from October 8th to 10th. XanGo will announce further details in the near future.
or example, the company has announced that the XanGo founder and a number of executives welcomed a Thai trade del-
Sharon Drew Morgan’s „Dirty little secrets“
haron Drew Morgan‘s book, entitled “Dirty little secrets”, is not only a new book about successful sales strategies, it is an “approach to reality” that until now no book about sucnew product at home or within a comafter the consumer and their decision making process and associated troubles.
as the product doesn‘t offer a solution to him. He has to back out and reflect. Sort things out in his head. Find out who he needs to talk to, whose approval still needs to be obtained and what needs to be determined in order to be able to incorporate the new product into everyday life and the work process. The product should also produce better results than any other product which it will replace. Therefore he remains all to often alone for too long. On
c e s s f u l selling has ever achieved. When it comes to launching a pany, she looks
Sellers want to sell quickly and often overlook the fact that the customer – before he can even arrive at a purchase decision – must answer a whole host of questions for themselves family. change nicated things and Every needs for friends and
the other hand it is not unusual for the seller to wait in dwindling hope for a customer to callback. Sharon Drew Morgan puts a strategy into the hands of sellers, a strategy of how they can let loose and get selling! From the relentless focus on the deal and the desire to clinch it. Instead she sends sellers on their way with a tool; how she can be of assistance to her customers in the withdrawal and reassessment phase. This is of immense help to sellers. As the sentence a customer often ends a first sales conversation with is - “I will ring you later” - and as a result looses his terror and despair. Those who have read Sharon‘s book, know that the customer has given up on business and problems are already racing through their mind – and with this knowledge you can also accompany them through this phase and travel with them until the final purchase decision is made. Buying and selling loose the severity and frustration that every business brings with it when it is wrongly approached. Sharon Drew Morgan has already written numerous columns for the OBTAINER, therefore we are particularly happy to be able to present our readers with her new book. It is available from the middle of October, however initially only in English. Those who buy “Dirty little secrets” between October 15th and 21st will receive further additional material free of charge. Detailed information on the book can be found on the following website http://dirtylittlesecretsbook.com and also on Sharon Drew Morgan‘s website
to be commuand must
be arranged so that new solutions – which new products always represent – are really worthwhile. For starters potential customers have a problem
are “Promoters of a happy life“
Amway´s China Redux
tory in Guangzhou. Success is fueling the daydreams of many like Kong, who usually learn about Amway from friends, family and coworkers breathlessly pushing the company`s 200 products. No matter that these wares often are priced significantly higher than similar products in China`s department stores and corner shops. China`s newly wealthy, eager to have the biggest and the best, are clamoring to own a 50-year-old brand that in the West is more commonly associated with past-generation Americana. Amway, whose Michigan parent Alticor is the 44th-largest U.S. private company on FORBES` list, has struggled at home in recent years. Some 80% of sales now come from abroad. Amway`s history in China has not been without struggle, either. The company arrived in 1995 and quickly drew the ire of the government, which was frightened by an Amway sales culture that inspired almost fanatic devotion.
nist Party. Meanwhile, economic reforms had spawned dozens of pyramid-scheme scandals the government was frantically trying to eradicate. In response, the government banned all direct-sales companies in 1998, claiming they were „evil cults, secret societies and superstitious and lawless activities.“ „When we came to China, the government didn`t really understand what direct selling is,“ says Audie Wong, president of Amway China. „Back then a lot of people were very suspicious of us, and it took them many years to understand our approach.“ Unwilling to lose the Chinese market, Amway agreed to deviate from its global model and has opened up 200 retail shops to show those in power it was not a threat. The company has 6,000 employees on its Chinese payroll. Otherdirect-sales companies made similar adjustments. „During that period Amway con-
hurdles with its array of pricey products.
If making money is China`s real religion, then Kong Xin is a true believer. Grinning like a missionary and dressed like one, too, the 34-year-old entrepreneur was standing in line at Amway China`s Beijing headquarters eagerly waiting to shell out $150 for tubes of toothpaste. For Kong, one of Amway China`s 200,000 active sales representatives, the secret to prosperity amid the country`s chaotic economic growth tastes like mint, and he can´t get enough of it. Through a bitter global downturn, Amway, the global direct-sales company, is having a banner year, thanks to China. The country is now Amway´s biggest market, with gross sales soaring 27% to 17 billion yuan, or $2.5 billion, in 2008. (Closely held Amway doesn`t release net figures after subtracting for commissions and cost of goods.) The company is projecting a similar increase in 2009 and is investing $15 million in a new fac-
A direct-sales network of interpersonal relationships caused worry that it could one day lure Chinese loyalty away from the Commu-
vinced the government we were a trustworthy company that`s not going to run away,“ says Hong Kongborn Wong, 57, who`s spent more
than half of his 28 years with Amway on the mainland and reports to Eva Cheng, the regional executive vice president, ranked No. 92 on our list of the World`s Most Powerful Women. „We worked very hard to rebuild our brand, and now the government trusts us.“ Today, in the four years since China changed the rules on direct sales following accession to the World Trade Organization, Amway has flourished, pouring money into ad campaigns and training a ballooning sales corps. „If you want to sell a product, you can come up with lots of reasons why people should buy it,“ says Wong, though the company tries to ensure that entrepreneurial ardor doesn`t get out of hand. „We tell them not to exaggerate. With more experience they will learn how to counter an objection.“ Kong is a quick study. When he started selling makeup, diet supplements and other Amway products part-time five years ago, he was making 700 yuan, about $85, a month. Today, as a full-time sales representative with 300 customers, he earns $2,340 a month. Last year, Kong said, he netted $22,000,
a princely sum in a country where, according to the National Statistics Bureau, the average annual corporate income is about $5,100. „I come here every other day to make a purchase and sell out within 24 hours,“ he enthuses. „Not only do I sell people products they love, but I get to run my own business, rather than work in an office.“ Newer recruits like Xue Fei, 32, are equally motivated. The parttime sales rep discovered Amway from a friend a year ago and now has two chums working for her. „Amway provides good service and products for Chinese people,“ she says, carting bags of makeup and vitamins out of the Beijing offices. „Why shouldn`t we be telling our friends about it?“ The fervor is such that the government has barred teachers, doctors, soldiers and college students from working for Amway, out of fear authority figures and young people may be tempted to act irresponsibly in order to make a sale. And skeptics of Amway`s popularity in China remain. „The company came
up with solutions --opening stores and hiring salespeople--to make the government think Amway is a traditional business, which it`s not,“ says Sun Baohong, professor of marketing at the Cheung Kong Graduate School of Business in Beijing. „Amway is smart. They try to hide the fact that the company is a money collecting system by taking advantage of guanxi,“ the powerful web of personal relations essential to success in China. Wong, the company president,
might describe this compliance not as deception but as a management test. After previous stints in Hong Kong and Taiwan, he says, „It has been a fantastic learning experience managing in the three markets. But China dwarfed it all when it comes to scale, complexity and possibility.“ Professor Sun admits Amway`s marketing strategy has proved itself: “People here want to get rich quickly, and their friends make it sound like it`s easy money.”
a proven opportunity
So you want to build a personal business using the highest quality skin care products that exist. Now you can. Choosing to build a business with Glimpse Topical
state-of-the-art science to create an exciting new category in skin care, something completely unique and refreshing. Glimpse skin care delivers holistic nutrition as found only in the mangosteen fruit through a toxin-free, proprietary formula. To begin building your business with Glimpse, visit xango.de/glimpse today.
Skin Nutrition from XanGo—one of the world’s trusted leaders in the health and wellness landscape— is the right choice to make. Glimpse Topical Skin Nutrition
combines ancient wisdom with
Unicity City Tour in Europe: A Reunion with Friends
he Unicity Network Company invited our founder, Michael Sander, on their city tour of Europe. Despite
Müller, provided the 100 guests present in Berlin with an overview of the history of the Unicity Network. Brent D. Morrill introduced the new product straight after this. Find out more in the next edition. However, Bios Life E isn’t just a simple energy drink. The secret behind the product is an ancient philosophy: Zen. One of the main ingredients in Bios Life E is matcha, one of the most healthy, high quality and precious teas from Japan. Matcha has been used for many thousands of years by Buddhist monks for the Zen tea ritual. The guests present, naturally enough, got the opportunity to test the new product. Gerhard Reheusser explains it this way: “You get a can to hold. Ice cold! Once opened – a fruity smell, a deep red colour. And then the fist sip – WOW! That’s it! From the first second, the first sip, I knew that Unicity had produced another world-class product for a healthy lifestyle and even more energy. It is a new dimension in the energy drink market which is worth millions and we are there.” As the highlight of the evening, Unicity Chairman Stewart Hughes gave the guests present an overview of the opportunities and future prospects with Unicity. More information about this and a detailed interview with Stewart Hughes can be found in one of the next editions of the OBTAINER WORLDWIDE.
his appointment book looking rather challenging, our founder happily followed up this invitation as he has an old friendship with Unicity and also with the team leaders. “When Brent D. Morrill invited me to visit Unicity on their city tour, there wasn’t any doubt as to whether I would pay the traditional company a visit”, stated Michael Sander. “And I, as a result, visited Unicity Executive Vice President, Brent D. Morrill as well as the Chairman and CEO, Stewart Hughes in Berlin. After all, during my time actively working in sales from Berlin, I helped the company to install their distribution in Europe in 2001/2002.” Therefore, it was clear that this meeting would be a reunion with friends. So Michael Sander met among others, Daniel Müller and Alexander Krause again. He also met Gerhard Reheusser and Marco Moll, about whom you can read a detailed portrait in the next edition. Alongside the many shoulders that were pated and the numerous handshakes, there was also an official occasion. A new product was announced. Bios Life E – with the slogan “The Smart Energy Drink”. However, before this product was introduced, Daniel
c i t y n ow ! p w i t h Un i Speed u
Car Bonus Bonus Pools Presidential Bonus Fast Start Bonus Incentives
Come together in Gelsenkirchen
less in it birthplace. While in March 2008 only about 200 partners were present, this time almost 800 “jeans fans” followed the call of the Bochum company. There was not a trace of financial crisis or bad economic situation. Already on the eve of the event OBTAINER founder Michael Sander got an overview of several tens of thousands of pairs of jeans with a value of well over half a million euros which were then offered to the enthusiastic consultants the next day. The program stood under the motto “Taking off with LABELjeans” and so the meeting room was more like an airplane than a hotel. Already at the check-in there was the first surprise. The partners of the Label Elite Club, in other words, all those who industriously sponsor new consultants every month, entered the hall through a special entrance – for the first class. All the studios and the central warehouse went through the business class. In the hall too the members of the Elite Club were pampered. Comfortable armchairs, the best view and a personal greeting from the flight captain, Stefan Sommer, who really warmed up the public right at the beginning. The emotional highpoint was a telephone call with LABELjeans executive Petra Böckle, who was in hospital as a result of a serious illness, but she was connected with the whole call via a short telephone conference and wished all the participants lots of fun and success. Directly afterwards there was a fashion show where the fall and winter collection was presented: tops with the hip embroidery- or metal-look, the chicly elegant business leather
small piece of company history was written on this weekend in September in the Maritim in Gelsenkirchen. Barely 18 months after the company was founded they met once again more or
combination and fur vest, both from the limited edition, jeans with appliqués, glitter and rhinestone and purses with a trendy fringe look and the new leather jewelry collection. The visitors to “Come together” stormed the jeans and goods store already during the first break, everybody wanted to be loaded with goods quickly and in abundance. The goods were literally hauled off in sacks (as you can see in the photo). After this real “buying spree‘” during the break many deserving partners were honored. Some of them got the opportunity to report on their experiences with LABELjeans and so Claudia Bayartz, Stephanie Wanders, Markus Nawrath, Wubbo Leeuwerke, Bärbel Klein and Cornelia Winkler inspired the auditorium with their experiences. As a newly appointed team leader Claudia Bayartz received the keys to her own LABELjeans company car, a Chevrolet Matiz, brand new, with air-conditioning, centralized door locking and many other extras and for her first-class distribution work in August Cornelia Winkler received a mini-notebook with a trendy ED HARDY design. It was noticeable from all those present: in this company things are still really humming! Since the distribution man-
ager Stefan Sommer has to be on the road throughout the whole of Europe in the next weeks and months in order to support the build-up of distribution by means of many large and small presentations and seminars his two partners Anja Krohm and Andrea Kochalski fulfilled a wish and presented Stefan Sommer with his own motorhome, which had been “completely pimped on LABELjeans” by the OBTAINER MEDIA graphic team. His dream is all of 7 meters long and leaves nothing to be desired. In addition, the new exclusive partnership that LABELjeans has entered with Phone-House was presented. This offers Vodafone‘s “Super Flat Rate” including a mini-notebook and a free USB stick for LABELjeans‘ distribution partners for an unbeatable price. A useful add-on for all partners and customers of the company. At the conclusion – you could almost say in accordance with ancient tradition – OBTAINER founder Michael Sander was also asked onto the stage in order to give the audience an overview of what is happening in direct distribution internationally, but also in order to give, as always, openly and objectively his opinion of LABELjeans. OBTAINER has been accompanying this company from the very start and Michael Sander expressed his happy surprise about the sustained and positive development of LABELjeans, which despite all the internal and external crises it has had to master is still a real success story. Of course, he had a few valuable tips for his listeners. Our founder, who is now underway on all continents every month and gives training sessions for companies from all over the world is always pleased to make time for companies from Germany. He emphasized that – if his timetable allows – he he is always very pleased to get together with his friends from LABELjeans. So everybody is now already looking forward to the next “Come together,” even if next time it will not be possible to have it in the Maritim, since this location was already almost “bursting at the seams” this time. „Stefan, if you continue to grow like this then in a couple of years we‘ll be meeting in the sold-out Schalke Arena here in Gelsenkirchen. I‘ already looking forward to that...” With these words OBTAINER founder Michael Sander took his leave of the audience which had rewarded his appearance with standing ovations. Even Stefan Sommer had nothing to add to that and released the visitors to go shopping on a warm late summer evening. A successful event all-round after which one thing was clear to everybody: LABELjeans may be aloft, but is by no means aloof and remains one of the most interesting addresses in the distribution of jeans and fashion products in network marketing in Europe.
Design by OBTAINER MEDIA
Dirk Adam, TNI
With the “Eag
“Anybody who makes a mistake and doesn’t correct is making a second one!” It was in accordance this 2,500-year-old saying from Confucius that the company consultant and coach Dirk Adam acted when he registered himself recently with “Tahitian Noni International” – for the second time! Because a few years the professional networker from Kiel, who has been working successfully in the industry since 1987, already made an exemplary career with TNI. At that time within an extremely short period he had succeed in getting as far as participation in the “Vision Retreat,” the company’s internal private conference that “whisks away” TNI’s top leaders every year to the most beautiful places on earth. This is something that most people do not even dare to dream of – and Dirk Adam had already achieved it: International downlines generated stable turnover and a passive income. But then the likable “Viking” made a mistake, one that he can only shake his head about today. “When things are going too well for the cow, the cow will go onto the ice” is an old North German saying (roughly, when things are going too well, people take risks) that fits his situation at that time very well. “I wanted to keep all my options open and didn‘t want to commit myself,” reports the networking professional in an interview with OBTAINER: “Something might still come up that would inspire me even more than what I was doing at the time.” This is a train of thought that has been the undoing of many a successful distribution partner, as the editorial board of OBTAINER knows only too well from yearlong experience and innumerable interviews. And only a few subsequently have the courage and the strength to revise their decision and to risk starting once again with their old company. And for Dirk Adam too this step was no easy one. All the more impressive is the honesty with which he reports his experience to-
gle System” to financial freedom
day: “My life was really shaken up. Also healthwise I really had a lot of problems and it was very difficult to get back on my feet and to start networking again.” But he let himself be influenced and swept along by some “friends” to set up his own company. But already after a short time he recognized that this idea was threatening to turn into a disaster. “At this point it became clear to me how good thing had been for me as a member of the Pearl Elite with TNI,” he explains frankly of the “stale aftertaste of having made this decision at all.” In particular too, his love for the products and the extraordinarily positive experiences he had had with these products crossed his mind again and again and ultimately allowed him to “bite the bullet” – and come back to TNI! A contributory factor to this decision was certainly also the “Way Access Global” team concept that enables him to work internationally and with an orientation on the future and so make up a part of the “lost time” again. “The basic idea of this system is to build up a stable international business,” explains Dirk Adam, who promotes the idea via his Internet domain www.eaglesystem.de: “The aim that every second line is American and the other European.” The exciting thing here is that through this system it becomes possible to enable people who are seriously interested and want to make a career to make a start free of charge, whereby these people receive TNI products worth €600 – and still earn commission! “That means that all new partners get free entry, a free boost for their careers, free products and the opportunity from the third month of earning more money than the CAS costs incurred,” beams Dirk Adam, whose newly gained enthusiasm is visible in his face: “With this system we’re a quantum leaps ahead of everybody else! We are Although this system runs 100% “online” and thus offers the opportunity to build up a genuine “home-based business” Dirk Adam is an advocate of personal meetings since for him direct contact and the establishment of friendships are and remain important elements of a positive business relationship. “Deep down network marketing is a person-to-person business,” he points out showing that he is a staunch supporter of the “classical values”: “But that doesn’t mean that we shouldn’t use the modern resources – quite the contrary!” He is convinced that it is precisely in the area of training that e-learning is becoming more and more important. “Nevertheless, basic seminars, for example, must also be offered in the real world and not in cyberspace.” In the final analysis, right at the beginning of a career in networking personal intervention is still often necessary in order to bring the newcomer onto the right path. Therefore, for example, Dirk Adam telephones his firstlines up to eight times a day during the initial period and then later when they “can already walk on their own,” he still does so at least every third day. “It is precisely these things that have to be duplicated in the final analysis,” says the networker explaining the road offering those who are interested in us their own websites in several languages and a ready-to-use recipe for success. Behind it there is an extremely successful upline with core competence in Internet marketing.”
„Erfolg ist Vertrieb“
to success. Of course, he also travels personally to the countries where he is launching his TNI business and builds things up there just as systematically. Another central component of “success in distribution” consists of products that are genuinely useful to the end customer. “In this respect I find it really easy with TNI to wax lyrically,” reports the networker from northern Germany: “The high-quality products from TNI are plain and simply good for everybody and the new expanded range of products really does offer something for everybody. In the 22 years that I’ve been familiar with the networking industry I have never ever seen a product catalog with this level of professionalism. Also the leaflets and above all the starter sets are very successful. That has made me extremely enthusiastic. Therefore I’m also very pleased that I can finally work and perform again – because, as you know, talking is something anybody can do.” As a matter of fact, Tahitian Noni International’s figures, data and facts will make many other companies turn green with envy: Since 1996 the company, which has registered more than 213 patents worldwide, has already sold its flagship product, the famous “Tahitian Noni Juice,” more than 100 million times and has paid out commissions worth more than $2.1 billion for this. Meanwhile an average of 20 bottles of Noni Juice are being sold per minute – and an end of the worldwide growth is not in sight. Thus the recently launched energy drink has already sold more than a million units within a few weeks. This momentum has ensured that TNI has already produced over 200 income millionaires and has helped thousands of distribution partners to achieve prosperity and financial security. And Dirk Adam is totally convinced that this is precisely something that the “Eagle System” will also achieve: showing interested people the way to achieve financial freedom. “I see TNI as an oasis in the current financial and economic crisis. I can’t imagine a nicer job than working as a freelance for TNI – no matter in what position. Because where else could dispose of my time and determine my income myself and be my own boss?”
The top-class leader would like to convince many people of these advantages in the coming years – admittedly always only three interested parties at a time per country. “It isn’t possible to achieve more if you don’t want to run the newcomers into the ground, if you want to want to provide them with a well-grounded introduction to the business,” says Dirk Adam in the interview: “In the process a person who wants to make a career using our system be able to envisage finding 9 people who on their part want to make a career. Mind you: With a free start-up and free qualification!” In each case these GOLD partners in the system will be sponsored into the second level – and for this the newcomer receives three SILVER partners from the USA (or a “silver country”) automatically placed on the first level. “In this way a mixed international organization with a lot of stability and enormous and unstoppable duplication,” explains Dirk Adam and does not forget at this point to refer to the fact that the commissions at the second level of the TNI marketing plan are higher than at the first. “However, I wouldn’t like to reveal too much about out total concept,” he explains with a smile. “That is something I prefer to do in the course of a personal discussion. Because what you are reading and hearing here is nothing at all…! It is much more important to me to remind all readers at this point of one important point that somebody once said to me, more or less as follows: For success in network marketing it doesn’t matter who you are, where you come from or what profession you’ve learned! Because the difference between a successful person and the others doesn’t consist of a lack of strength or of a lack of knowledge but of a lack of will!” Anybody who has now been motivated to accompany Dirk Adam on the road to a healthy and happy future is heartily invited to contact him: e-mail : email@example.com Skype: Powermankiel Internet: www.eaglesystem.de Hotline: 00 49 172 6957240
BVNM Celebrates Fifth Anniversary and Presents Network Awards
“The best advertisement is our success!” This sentence from Maria Schleipfer, the grande dame of network marketing, could have stood as the motto for the celebration of the fifth anniversary of the BVNM (Federal Association for Network Marketing), which took place in the Goldberg Hall of Ludwig Erhard House in Berlin on September 25th.
Michael Drebs, Manager of the BVNM Academy and MC of the festivities was able to greet numerous guests and many celebrities – among them OBTAINER‘s founder Michael Sander – to the event, which made clear the importance that the Association has achieved through its continuous work. In his introductory words Wilhelm Schilling, First Chairman of the BVNM, pointed out the importance of behavior standards in order to continue improving the image of the industry. At the same time he highlighted the core themes “entrepreneurship” and “qualifications” with which the Association has distinguished itself in the past years. Advice for those setting up new businesses and the newly-established BVNM Academy are two aspects of these fields of activity.
sent a message of greeting to the gathering as did Prof. Dr. Hans-Peter Schwintowski, Chair of Commercial and Business Law at the Humboldt University in Berlin, and the topclass networker, Gabi Steiner. The road into the capital had been found by the top-class trainer Michael Strachowitz, the business journalist Karl Pilsl and the “networking giant” Prof. Dr. Michael Zacharias of the University of Applied Science in Worms. Together with Maria Schleipfer and Max Schwarz they were among the prize winners of the “BVNM Awards,” which were presented for the first time this year and which are intended to be an honor for the “Outstanding Personalities in network Marketing.” But first before these tributes the undisputed Highpoint of
Erwin Stuprich, Spokesman of the Federal Committee for Direct Distribution of the Austrian Chamber of Commerce
the event was the lecture by Prof. Zacharias, in which the scientist, who has been teaching in the Department of European Business Management since 1977, presented the results of the industry report on “Direct Sales 2009” (in this issue OBTAINER is reporting in several articles about the contents of this study). On the basis of the excitingly presented facts and figures the guests were in a position to understand why the networking industry is well on the way and what we should be paying attention to in future. This industry report, which is a useful tool for networkers in their daily work, can also be ordered with immediate effect from the BVNM website Under the motto “Taking your life into your own hands” Katrin Bajri, Double Diamond with Forever Living Products, gave an exciting lecture on the subject “Quo vadis, network marketing?” And Michael Strachowitz made it clear to all those present that it is necessary to differentiate between between “the crisis out there” and the “individual crisis.” “We always have a choice,” he called out to those who had gathered and continued in his inimitable manner: “The crisis is always only between our ears!” Because of this with the BVNM and the participants in the panel discussion moderated by Michael Drebs there was no sense of crisis – on the contrary: opportunities, values and training were the keywords that dominated the animated discussion. The fact that none of those invited from the Chamber of commerce found the time to take part in the celebration was the only sour note that the BVNM officers had to register with regret. However, Gerhard Lange, Second Chairman of the BVNM, who shortly before had received great praise and lots of applause for is untiring commitment, took this sportingly: “This shows that we still have potential for development,” he declared with a smile. An attitude that also marks the “networkers of the new generation,” who have successfully completed the course to get the certificate as “consultants in network marketing” (as reported in OBTAINER). All the
graduates present were asked to come onto the stage again and were officially congratulated there. Michael Drebs and all the guests present together with the executive and the advisory board of the BVNM heartily congratulated the the successful certificate holders for their achievement. A cold buffet, sparkling wine and a few good conversations rounded off the successful anniversary celebrations. At the end all participants were convinced that network marketing is facing a brilliant future which will also be supported by the BVNM in the coming years with professionalism, seriousness and a training scheme independent of any company through the BVNM Academy.
The first direct sales fair in Berlin
Christoph Kowalczyk wants to show people “the true face of direct sales”
What networker does not know the numerous criticisms, rejections and “pieces of good advice” from friends and relatives? MLM and network marketing are, unfortunately, misjudged far too often. Christoph Kowalczyk has decided to improve the image of the industry actively. For this reason he has organized the first direct sales fair and is at the same time the host of this event. On October 24th all interested people can acquire exhaustive information about this sector of the economy in the Gropiusstadt Community Center in Berlin. Numerous exhibitors will offer the opportunity to check out products on the spot, will answer questions, will show the business opportunities and present new and innovative products. OBTAINER met Christoph Kowalczyk for an exclusive interview and the “pioneer” answered our questions openly and honestly. Find out everything not only about the reasons for the first direct sales fair, but also which network is particularly suitable for newcomers, why MLM is tainted with such a negative image – and why this is ill-founded – and why everybody can succeed... but not with every company.
OBTAINER: Hello, Mr. Kowalczyk. You are organizing a direct sales fair in Berlin in the fall. What has made you do this? CK: It is well-known that the image of direct sales and particularly that of MLM has suffered greatly in the past because apparently our industry attracts very many “black sheep.” I would like to give the industry an, of course, myself the chance to enlighten people without obligation about the earnings opportunities and the work methods of direct sales. In addition, I am of the opinion that those of us who work in direct sales ought to stick together better so that we can carefully turn around the image of the industry so that it is again seen positively. That will, sooner or later, benefit us all. In the present period of economic crisis it is even more important that people get a positive image of direct sales because even if only 10% of those who are currently unemployed were to find new job prospects in direct sales, things in Germany would not look quite so tragic economically. That is admittedly wishful thinking, but without visions you also can‘t change anything. OBTAINER: How has the resonance to the fair been so far? CK: Considering that this is a pilot project in Berlin and that I had the feared the worst, i.e. that I would not be able to win any direct sellers to support it, the project has been a complete success so far. About 99% of the reactions have been positive, some of them even euphoric. As it has transpired, many direct sellers had already had the idea but none of them had had the courage to turn it into reality. Even an online magazine has approached me to support me in promoting it. OBTAINER: For some time now you have been with Cacaomundo. What differentiates Cacaomundo from other companies? CK: The product, which is unique in networking, both the kind of product (chocolate) and its utility (promotion possibilities). This gives us as trading partners the opportunity to operate not only in the private sphere but also to acquire business people too – and we can do so primarily with our products and not just with the business concept. OBTAINER: Why should somebody who is interested look into Cacaomundo? CK: Because it is a very simple network, particularly for beginners; you can carry on business through sales parties, through direct contact or even on the Internet – it appeals to people‘s gut feelings. With the promotion possibilities I can systematically approach business people and as a rule they are open to it. When you see who has registered with Cacaomundo as a trading partner, you will know what I mean: car dealers, pastry shops and bakeries, hotels, catering firms
e t c . For the housewife it is therefore just as interesting as for the businessman because there are chocolate lovers everywhere no matter in which circles you feel “at home.” In addition, Cacaomundo products do no need such intensive consultancy work as, for example, is the case with nutrition supplements as you do not need any special knowledge about the products. This means that already from the start you are not necessarily dependent on your sponsor and for this reason you are already in a position to achieve rapid successes on your own. Here I do not mean that you should not work together with your sponsor, but merely that already from the start you do not necessarily need your sponsor during discussions in order to explain the products. Thus the “stress” of agreeing joint appointments with your sponsor is absent. You become self-confident quickly and you also experience th pain of the word “No” significantly less often (if you approach your work seriously). OBTAINER: Why did you join Cacaomundo? CK: Previously I had worked in the field of nutrition supplements and I decided to join Cacaomundo because the products have a massive advantage in comparison with nutrition supplements: Chocolate is a product that nobody needs – but very many people want it. With nutrition supplements it is exactly the opposite: Everybody needs nutrition supplements (in my opinion), but only very few people want the products or they have first to be enlightened and enthused in long sessions about this sub-
ject. And then there is also the additional question of whether these enlightened people want to and are able to afford the nutrition supplements. By contrast, chocolate is something that most people indulge in since you can spoil yourself with it. So the only question is is whether you want to spoil yourself using Cacaomundo. OBTAINER: Since when have you been involved in network marketing? CK: Intermittently since 1998. OBTAINER: What in your opinion is the greatest advantage of network marketing? CK: It is something that everybody can do. OBTAINER: What in your opinion is the greatest disadvantage of network marketing? CK: It is something that everybody can do.
When my wife still sticks by me after 30 years and my child says to me: “Papa, I love you,” then I know that I‘ve done a lot of things right. OBTAINER: What is the secret of your success? CK: Setting priorities and carrying them out consistently but at the same time remaining human and always asking yourself whether you‘re on the right track OBTAINER: What is you personal path to success in winning new partners? CK: Making people aware of what I have to offer, letting the taste the product, and showing business people the sweet promotion possibilities. The simplest path I can take with my network. In my other networks I experienced a lot of rejection, NEVER IN MY LIFE have I found anybody to be nasty to me when I offered them chocolate. OBTAINER: What are you medium-term and long-term goals?
OBTAINER: What brought you into networking, the product (if so, which) or the business concept? CK: Neither, it was my sponsor. I had a lot of sympathy and I could imagine building up something together with him in the long term. In addition, of course, there were the business concept and the products. But if the chemistry hadn‘t worked, I would never have considered it further. OBTAINER: What does success mean for you personally? CK: Professional success is for me recognition of my performance – both emotionally and financially, combined as a rule with rising up the career ladder. Private success is harmony in the family.
CK: I don‘t like to talk about my goals, as these are something personal for me. I have also had the experience that people quickly pin you to these goals, but goals can change because you are always changing too. My goals ought not to be important for others because they are my goals. Everybody should think about it and set their own personal goals. OBTAINER: Do you have role models in network marketing? CK: No, at least not tied to any names. I admire people who were right at the bottom and have managed to reach the very top and I value people who never give up, but I‘ve never wanted to be like somebody else instead I‘ve always wanted to go my own way – even
if by doing so I end up falling flat on my face... which has happened to me very often. OBTAINER: What should a new networker look out for? CK: I want every newcomer to make the right choice because the products, the marketing plan, the company and the work methods possible have to suit the individual. Of course, we shouldn‘t forget the sponsor. If you discover that you‘ve made the wrong choice, you ought to have the courage to give up again. This is a decision you can only reach if you inform yourself about the industry and the various companies. Most people do not inform themselves, but believe everything their upline tells them. When things go wrong, however, you should always first ask yourself, whether the fault isn‘t your own before you start looking for it somewhere else. OBTAINER: What do you advise newcomers to do when they have decided on a company? CK: Continue to train yourself regularly in line with your “network training” using your sponsors or upline (but also outside your own company) and keep your work methods simple and duplicable. First try out the work methods recommended by your upline before you start reinventing the wheel. Mostly nothing else is then necessary. OBTAINER: How should a networker work in order to be successful on a long-term basis? CK: The orientation should be on the customers and your partners. Only a satisfied customer is a good customer and only a satisfied partner is a good partner. You achieve this through humanity, reliability, persistence (not to be confused with stubbornness) and honesty. Other than that the following is important: “The only people who have become successful are those who have picked themselves up one more time than they have fallen down.” OBTAINER: When you look back, what is the most important thing you have learned in the MLM business? CK: How to cope with rejection. The amount of rejection I experienced in the early years was very frustrating. For all networkers it‘s important that they shouldn‘t take rejection personally; instead they should develop a thick skin. There can be many reasons for rejection and as a rule they have nothing to do with you as a person. In my first network somebody came up with the following verdict on this (and it is absolutely true): “Not everybody is open to being sponsored by everybody at all times and in all places.” OBTAINER: What do you think of networkers who are working
in several networking companies at the same time? CK: It depends on what you would like to achieve. If first and foremost you want to do business with customers then it is definitely clever to have a highly diversified rang of products on offer. If you want to have a career in networking, then you will sooner or later have to choose one particular company. The day has only 24 hours and looking after 2 or more organizations properly is no longer possible once you‘ve reached a particular size. In addition, you will begin to lack credibility in your organizations. As a customer I can register with as many networks as I like, also with reseller status, since after all I get products on more favorable terms. That is still the good thing in networking – I can register as a reseller in order to cover my own needs. Why should I pay the retail price to a colleague when I know that there is also a more favorable way of doing business? OBTAINER: what in your opinion are the 3 most important characteristics that are necessary to be successful in network marketing? CK: Persistence, training and consistent ACTION! By consistent I don‘t mean that you have to do a lot every day. Many people who are working may for reasons of time only be able to set aside one hour a week for their networking. Admittedly that is very little, but one hour a week amounts to 52 hours a year. As long as you then remain realistic and don‘t expect that after one year with this expenditure of time you will have achieved the highest level in your company, that is also quite OK. The important thing here is just that this one hour a week is also really filled with effective work for your networking business; then after a few years you will have significantly more success than people who can devote 15 hours a week to their networking business but fill this time with ineffective work or use their time inconsistently. OBTAINER: Are you personally only working in Germany or do you already have partners abroad? CK: I‘ve now been able to register a likable partner in Austria. I‘m very pleased about that since I‘ve had ties with this country since my childhood and I can also very well imagine living there one day. I‘m also pleased when I can win a a couple more partners in Austria, but working from Berlin this isn‘t quite so simple – after all Austria isn‘t exactly just outside my front door. OBTAINER: Do you read MLM print media? CK: I read various online and also print media on an irregular basis since mostly I don‘t have the time to read them regularly. OBTAINER: Mr. Kowalczyk, thank you for the interview.
Continuing her life story: “During that period I was also a reporter – not officially – for a daily newspaper writing the Family Page for 2½ years as my hobby. I married a loving Syrian husband and in 1995 we moved to the UAE seeking an opportunity to achieve a better lifestyle. Here in the UAE I‘m now working for an Islamic financial institution in Sharjah. I‘m still working there, I like my job and I feel comfortable. I‘m now a part-time networker but when I reach my goal I will have my full freedom and I will be – I would not say a ‚full-time‘ but an ‚all-time‘ networker and I want to live for me and my family and to feel the comfort of home.” Asked how she came into contact with MLM and particularly with DXN she says: “The
story started a long time ago when we moved from Saudi Arabia to the UAE in 1995. This was a big bad change and a painful experience in my life. The reason we came here was to seek new opportunities but what happened was against our wish. When I started working at my job I suffered a lot with my boss, who was heartless, cruel and enjoyed humiliating people. He destroyed me completely. What made things worse was that I felt homesick for my family in Saudi Arabia, I missed my parents, brother and sister. I wanted to go back there again and be with them. “I was lucky; after serving 6 months under that pressure and stress, I left to work on an evening parttime job with half of my previous salary but for peace of
mind I accepted that little and felt my life come back to me. Three months later I returned to my former job after that boss left the UAE. While on service with another opportunity with the same salary was offered to me which I accepted in 1996. This has increased only a little since then and I am in the same job but I‘ve changed offices twice during that period. “Not only that: I was not satisfied with my low salary compared with others working in other associations who were getting higher salaries. With the low income and rising prices and home rents we fell back on credit cards and loans from banks. I hated my job at the time and I thought many times of resigning but I could not because of my bank loans. my financial problems were killing me. Only then did I “I was suffering from lots of physical, financial and mental health problems. For years I had urinary tract start thinking of home-based business. I started looking on the Internet for opportunities. I did find something but it didn‘t work out. Although I spent and lost money, I didn‘t give up and kept looking. Every day I was calling Allah the Almighty God for rescue, with eyes filled with tears and pain, asking him if he had any cure or relief for my pains. I prayed a lot with deep faith and belief and asked God to give me relief from all my sufferings. “One day, while crying, I called my daughter and told her I had reached a dead end. She panicked and was scared and told me she would send me a product that might give me some relief and help me reduce my weight. She thought I was suffering from depression because I was too fat at that time.” This was the turning point: “She sent me two natural organic health products from DXN International. She had infection attacks, colon crises that came on during the night without warning and a constant cough that developed into asthma. Medication didn‘t seem to work properly for me. Like every lady I wanted to keep fit and look beautiful and so from my early days I used to diet and I tried hundreds of different diets; these diets made me weaker and every time I lost weight, I immediately gained more. During these years, because of the stress and the depression which haunted me, I started feeling too tired and without energy. I also had back pain and my problems and pains started to increase. While at home I thought of doing something else and I always thought of how I could become a useful person in life and how I could help others.” Her daughter got married and moved to Bahrain, which made her even more lonely and isolated. “My pains and depression increased and “Nobody told me about membership. So during 2005 I was just a consumer and I felt relief. But I still had these heard that they were good healthy products that could help reduce weight and give relief from pain. She was not a member at the time and knew nothing about membership. That was early in 2005 and was the first time I was introduced to DXN products without knowing exactly knowing what they are. After consuming Spirulina and drinking Lingzhi Tea I felt a lot better and within a few weeks my depression was gone and I wanted to get out of the house and meet people. I wanted to see the world. When the products were finished I went to the DXN office in Sharjah and bought more of them. In 8 months I lost 13 kg. My painful attacks were reduced. I was very happy.
attacks from time to time with pain and tears. I never gave up on my prayers. In November 2005 my husband had a heart attack. When he was released from hospital two of his friends came to our house and introduced DXN to us. It was a miracle – as if God had listened to my prayers. I had reached a dead end when DXN came knocking on my door – twice: first through my daughter and then through my husband‘s friends, who told me about the business opportunity. “After I learned why these products gave me great relief and saved my life, I started to tell people about them. I became free of my pains and I‘m now on my way to get my financial freedom. I can say: Now I am a new-born person and I‘m almost 4 years old in the DXN world – I‘ve found myself again.” She has had some negative experiences since joining DXN. “When I joined DXN I was so enthusiastic and so eager to help people because I believed in the DXN products. I wanted people to join only for the sake of helping them, even those who couldn‘t pay the membership I paid for them and made them members of my network. That was a bad experience and I don‘t advise anyone to do it. Easy come, easy go. After they joined, they vanished. No answers to my calls. That turned my family against me and they didn‘t believe in DXN. They thought it was a waste of money. But during this time I was cured of my health problems. Then my family felt relief as well and they then opened their eyes and they are all believers. We all love DXN. But routine check-ups in hospital are still a must. Our DXN products are not medicines, they are food supplements that help the body to heal itself and boost the immune system.” In response to questions about her methods of working she replies: “As a sponsor I have great responsibility to partners who join me in my team. Once they join this fine beautiful business, I have to be with them, to teach them everything I know and to train them to be leaders and trainers themselves. We also have also have the online DXN Support System. I conduct my meetings most of the time in hotels where my potential partner and I can relax and enjoy the luxury of the hotel and second time exploring each other. I also sometimes meet with my team in hotels for a change. I once conducted a hotel seminar for my team. And I have plans to conduct more when the team is ready. Usually when DXN conducts hotel seminars my team leaders and I always participate as And the future of MLM? “MLM is the industry of trillion dollars as Paul Zane Plizer said in his book The WellSo how does she explain the benefits of her business opportunity to a lay person? “Simplicity is the key. I just find out in a natural way what people‘s needs needs and wants are. I must learn from them how badly they need to change themselves. If my solutions work for their benefit I simply show them these benefits of my business opportunity. I learned that from my guru, Mr. Fatemi Ghani and from Mike Oliver‘s book Natural Selling Method.” “I make one-to-one calls and I‘m planning to conduct phone conferences with my new partners so they can learn how to communicate with their partners and to motivate them. I‘ve also prepared information files on DXN and its products and various training tools on marketing, which I hand to new partners.” “I‘m on MySpace, Facebook, Hi5, Directsellingfestival, Skype, yahoo, hotmail, MSN and others. I sometimes give training and presentations online to my team or do online prospecting. We usually schedule a time for our meetings online. Sometimes training online can be effective if we cannot meet face to face. In general we mostly meet our trainer, Mr. Fatemi Ghani on Skype for an hour or two at a time previously set for training. speakers – not only in the UAE. We also travel abroad and when we have leaders from other countries we join as listeners and speakers.
ness Revolution. It is developing rapidly because people are now aware of healthy lifestyle and they are moving towards it and looking for such opportunities – particularly after the recession.” As mentioned already she is married to a fellow Syrian and in addition to her daughter she also has a son. Both her children are now also networkers with DXN. She dives a red-orange 2009 Hyundai Getz called “Princess”, but “my dream car is cyclamen-colored Rolls Royce.” Her three greatest wishes are: “1) I wish to be always healthy because there is no meaning to life if I am in pain; 2) I wish to become wealthy to help my family and to help the poor, the needy, the homeless and others who need help; 3) I wish to build mosques and shelters for the poor and to be blessed by God.” Asked for a book recommendation she feels: “Reading is great knowledge,. But reading a book without applying it is as useless as if the book is not read. I recommend OBTAINER readers to read great valuable books.” She
then produces a small library of recommendations (see the box). Her role model is her guru, Mr. Fatemi Ghani. “I learned from him and I‘m still learning a lot. Without him and his help and support I wouldn‘t be successful. He is a great motivator and my inspiration. He is a dynamic leader and a great partner.” Contact details: firstname.lastname@example.org
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Hey Baby, Think Positive!
In times of “The Secret” and various other books, audio books and seminars on the topic of “positive thinking”, there are those who don’t exactly share this opinion and like to rock the boat, be doubtful and criticize it. It is probably similar to back in the Middle Ages. Back then if you said a stomach ache could be relived with ziewback and camomile tea, you would either be burned as a witch, tied up in a sack and thrown into water and drowned or stoned.
This is similar, although granted nowhere near as serve, to how people feel today when they dare to not completely share this view on “positive thinking”. It the last few years I have personally experienced that people don’t dare to say something that isn’t positive as they will quickly get an earful of “hey, think positive”. Some kind of pervasive superficiality seems to be spreading everywhere, which apparently makes people believe they can just say “think positive” – and everything will be ok. In fact, some people are so convinced about it, they believe if they don’t think positive, everything will go against it. They therefore fight against their thoughts from early morning until late at night and as soon as they begin to feel the slightest bit of doubt, the answer is waiting, as – they have once again not thought “positively”. You also begin to think that if something negative happens, you will be punished. I increasingly wonder that if positive thinking is enough and that if we have learned well from “The Secret” and various other books, then why are we now in a global re-
cession and why does this affect the middle class which used to be able to afford everything? If positive thinking is enough, why aren’t there masses of well-off people since “The Secret” and similar things came on the market? I am only talking about those who have swallowed all this literature and have begun to implement it. If positive thinking was enough, then I have a very specific question: Have you achieved the aims and fulfilled the dreams you wanted to accomplish last year? Perhaps I just want too much. So I’ll ask something different. Something that has nothing to do with money, your career etc.: Have you become happier and more fulfilled over the last 2 to 4 years thanks to “positive thinking”? You have to look at this very closely and don’t just give a flippant answer. After achieving something in life, have you ever asked yourself just what the eventual reason for this success was? Have you ever made the effort to explore this? Since “Secret & Co” we have more teachers than students. I hear repeatedly from friends, who have worked hard on themselves over the past ten years that today
But now back to “positive thinking”. I recently read something on Facebook which said something like “if you just think positively enough, you will fulfil all your goals”. I couldn’t resist writing a comment. However not only here, even on Twitter, Xing, Plaxo etc., everywhere I look, I am overwhelmed with the many (surely well meant) tips on “positive thinking”. I wonder if we are making things to easy here? Is our being – better put: our thinking – slipping into one of a superficial nature. Is this perhaps the reason why it is never enough and always has to be more? Have you never been really motivated, on a “positive thinking” high, only to be in the thick of things a week later? Have you never asked yourself the question that perhaps with “positive thinking” we treat people too carelessly and maybe even superficially? Have you never asked yourself if you truly can influence thinking? And if you are sure you can – why doesn’t it always work and why doesn’t it work in every aspect of your life. Because if it did work, would you not be fulfilled and happy in all aspects of life? Do you think it’s simply because you haven’t been “positive” enough in your thoughts? What’s it all about? In my opinion this is what it’s about: From my very anyone who has visited one or two seminars can now mutate into a teacher and hold seminars. It is becoming increasingly difficult to distinguish between a serious responsible teacher and a ‘hobby’ teacher – no matter what they do. In any case it’s impossible to tell by the fees ;-) Even if we aren’t tackling the “teacher” theme today, I would at least like to show you, how I look for a teacher. I too consider myself someone who at regular intervals needs a teacher. To admit that you want a teacher or coach also has a little to do with humility. Confessing that you aren’t able to do everything alone and that you actually don’t know everything. My motto is: If possible try not to go to someone who has less than 10 years experience and/or success in what they teach. Under 10 years of experience and they are, in my opinion, still a student themselves. Or have you ever closely investigated this? Have you ever sat down to just quietly and attempted discover what modest experience (not from books!), “thinking” (positive or negative is neither here nor there) is only one of the steps involved in a number of consecutive reactions. Thought occurs, that is correct, but when??? Does something perhaps come before the thinking stage??? If yes, then what? Have you ever thought about that?
goes on? You
shouldn’t just take my word for it, that’s not what I want. I’d like you to check it out for yourself. I, initially, believe much of what I come across. Sometimes I check it out for myself and question it in order to convince myself of its effectiveness or ineffectiveness, as the case may be. I see danger in the fact that we no longer examine things, we just agree with what is offered to us. We can simply swallow the “wisdom” of “positive thinking”, without examining it ourselves. We tend to pay others to give us the answers so that we only need to implement what they say, without actually thinking about it ourselves.
to him. It’s not bad to have an ego and to use it to think. That’s why it’s there. I also use it daily. All I’ll say is: Look and see if that is really everything... Check and see if this alone is enough to lead a fulfilling life? It’s quite easy to do. Ask yourself the following questions: Are you happy with the people who surround you? Your parents, siblings, friends, colleges? If their tension, conflict? Now look at this and study it yourself, how often was ‘thought’ perhaps the cause of a certain stress in your life? Because you just wanted to be in the right? I have some stories from my own life that I could tell... I have something else to ask you: Suppose something hap-
Why is this the case? What are we afraid of? Our senses are, to some extent, withered due to all the distractions (TV, Internet, cell phones, advertisements, consumption) that many people don’t even notice that it’s not thinking that controls life but a different process takes place, of which thinking is just one of the results. Not to be mislead: I personally think The Secret & Co is great. The first time I watched the DVD (2006 in Asia), I was convinced it was only the beginning or ending of a process (depends on where you begin). However, it was never the whole thing. Therefore it is somewhat superficial. It can be a starting point if you begin to take an interest in it, however not the goal, never the end. Are we, you and I as humans, not much more complex than to be dumbing down our great though process? Our “thinking” is without doubt very important, especially in everyday life. However reducing everything to just thoughts, which at the same time matches personality – ego – can be dangerous. There are actually businessmen and women who claim they have no ego. This makes me burst out laughing. If they had no ego, they wouldn’t think. It’s just this simple. And if he were not to think again, he would be sitting in of meditation 24 hours career,
pens within the family of one of your friends. Your friend is, as a result, feeling miserable. He is sad as he has just lost someone he loves. What do you say to him? “Hey, it’s not so bad, life goes on? Come on, let’s go for beer?” Or do you stay as far out of his way as possible as you can’t cope with the situation. Have you got the courage to forget about any well versed sayings and instead just sit with him and hold his hand? Because you realize just how much we still don’t understand about this mystery which is “life”? Sometimes thinking is unnecessary. What is needed is genuine sympathy and compassion without saying much. In such a situation these sayings are superficial and show how powerless those who use them are. Sometimes a little humility is more fulfilling than saying “think positive” 100 times. Humility is incidentally not a sign of weakness, but a sign of you realizing just how little you actually know about everything. I don’t want to offer you any suggestions this time, just ask questions. I do this myself also. I ask myself questions over and over again. Now try to find your own answers, no predetermined answers, but your own. Even though I could go on writing about this, I will at this point say, until the next time, bye, Yours, Dany To be continued... (maybe)... All experiences and suggestions on the subject will be gladly received by email. Please use my website to get in touch: www.danielaszasz.com
money etc. wouldn’t matter
What Has an Orange to Do with Leadership?
Dear Readers, After looking more closely in the last issue at the leadership principles Barack Obama used to win his election in the USA and at what you can learn from them for your day-to-day business, today I would like together with you to look at another important leadership principle you need not only need for “self-management” but also in order to help your subordinates develop from level 3 to level 4. Without understanding this principle it will be very difficult for you to lead a colleague from the third level onto the fourth level of development So that you understand the significance of the precept, I will have to give a bit of background information and briefly explain the concept of responsibility. More precise background information and a detailed explanation can be found on our website under the heading “Articles.” Therefore I will begin with a question that may appear unusual:
“Why is an orange far in advance of most managers?” You will now say: “Mr. Assis, what kind of question is that?” Now, I can understand why you react in this way – but give yourself the time to think about it for a moment. Let us repeat the question again: “Why is an orange far in advance of most managers?” An interesting question, because why should a fruit be in advance of us? Now, I mean in its behavior or its reactions? Any idea? Let us take a look at what happens when you squeeze an orange. What comes out of the orange? Right! Orange juice. And what happens when you put an orange on the ground and step on it? What comes out of the orange? Right! Orange juice and pulp. And what happens when you throw an orange with full force against the wall? What comes out of the orange then? Right! Again orange juice. We could now choose and put forward innumerable examples like this but I think you realize what I am getting at and we can agree to say: No matter what you do with an orange – orange juice will always come out of it! Or in other words: “An orange always reacts with what is in it.” Right? Good! So why is it in advance of most managers? Now ask yourself: Do you always only react with what is in you in every situation you are confronted with in your daily activity as a manager or in you life? Let us take an example from everyday life. Let us assume that you are in a relationship, perhaps you are engaged or married. As a rule you can say that people who are in a relationship or who are are married love each other and that love is the feeling that they feel for one another. If you do not happen to be in a relationship, then take any other form of human relationship and ask yourself: “‚What is the essential emotion I feel in connection with this relationship and/or the other person?” And then ask yourself the following question: Do I always always react with the
essential emotion I feel for this person – no matter how the other person encounters me, no matter what they do to me or how they act towards me? Do you always react with what is in you? As long as everything goes harmoniously and the other person acts as you “expect” them to (no matter whether this is a conscious or unconscious expectation), it is most probably easy for you to react with what is in you. But how do things look when the other person does not act as you expect them to? What then? If your “expectations” are even disappointed (independently of whether your expectations are justified or are a product of your imagination or dreams). What then? How do you react then? Still with what is in you? Still with what is your “essential emotion” toward the person and/or the relationship? Most of us will here admit that in these situations at the latest an orange is far in advance of us – or at least the vast majority of us. And I would like to go one step further. This first insight is important in order to understand the second insight and to be able to draw the lesson from it. The example of the orange shows us well that we ought to think about our reactions more often and also about how we are reacting to the people we are managing. It shows us that we often take ourselves far too seriously and often give things a significance that none of them will have in 10, 20 or 30 years‘ time or at least not the significance we give them today. So you can say that the orange teaches us to be more patient and to react much more with love. It demands that we be more tranquil in our reactions to our surroundings. A very interesting example of such a development is the life of Mahatma Gandhi, the man who freed India from its British colonial masters without violence. Read his biography and see what path he followed. And so we have come to the first question I was asked when I discussed this subject with a very close friend a few days ago. The question: “How far should this understanding go? Is there a limit to how long you should react with what is in you?” For that it is now important to abandon the example of the orange. Because in contrast to a human being an orange has no emotions in the sense we know them. So let us take a look at how long you should be an “orange”... Before we go into this more deeply I would like to tell you directly
that you will not find any measurable specifications in the lines below because in this respect every person is different and every person has different values and principles. Nevertheless I would like to give you an answer in the following lines by showing you what I learned from one of my mentors and what lessons I have drawn for myself from the events of the last few days. So let us assume that you subordinate repeatedly reacts differently from that you expected. It is important to first ask yourself whether you expectations can be fulfilled or whether under the circumstances your expectations are far too high for the other person so that they are not in a position to fulfill your expectations. Furthermore, you should ask yourself whether you yourself fulfill the criteria you expect of the other person. It is relatively difficult to expect something of somebody else when you yourself cannot fulfill the expectations. So check your own criteria. In both cases healthy self-reflection is important. In other words, the ability to consider yourself and your behavior with detachment. I find it helpful to do this in writing on paper and to write down the whole situation, the actions and the reactions – and the accompanying emotions – as an outside observer would do. For this purpose I
have for many years been keeping a log of decisions and observations where I write these things down. (You will learn more about this decision log when we deal with the the practical implementation of the individual levels of development.) In this way I achieve an emotional separation from the situation and acquire some distance from the issues. Something that is very helpful when you want to resolve highly emotional situations. If you are involved in such a situation in your life at the moment, I invite you to do this NOW! When you have done so and come to the conclusion that your expectations are justified and that you yourself fulfill the demands or criteria, then you have two possibilities – and it is of great significance that we should recognize the possibilities in our lives! The first possibility may be that you reduce your own expectations and bring them to a level where the other person is in a position to fulfill them. The only question ere is: “How long can you keep it up and how far do you want to downshift your expectations and yourself?” The second possibility may be that you decide not to downshift your expectations. Then again you have two possibilities. Either you end the collaboration or you attempt to explain things to you subordinate and to make them understand why these expectations and their fulfillment is so important to you. But what if nobody grasps the opportunities? Well, then I can pass on to you a lesson that one of my mentors once gave to me, one that has helped me often since then in difficult situations with other people. Before my mentor decided at that time whether he would like to coach me and whether I was a person he would permit to to stay close to him, a person he could trust, he “put me under pressure.” What do I mean by that? He put me in situations where I was
subjected to immense pressure – whether the pressure came from outside or whether I I imposed this pressure on myself. Before he started to really deal with me, to concern himself with me, he wanted to know and to find out who I really was. Since he was and is a very busy man, he had no time to waste, and since the coaching relationship I wanted to have with him meant being very close to him, he had to find out who I really was. In the course of the years, even after I passed these first “tests,” as I call them, he has done so again and again in order to find out if I am still the same person he gave his trust to at the beginning. Before he began to coach me, he said to me at that time: “The true face of a person is something you first recognize when they come under pressure.” We have all already experienced something like this at some time or other: We believed that we really knew a person and we got to know a completely new, different aspect of this person when they got into a situation where they came under pressure. Since my mentor had no time to wait for such moments where he would then discover that under certain circumstances I was the wrong person to receive his trust, he placed me under great pressure. This behavior is something that I have often observed in other successful people in the course of the years. The have artificially created situations where pressure arises in order to discover the true face of a person and assess who this person really is. Why am I explaining this to you? Because I had forgotten this important lesson myself. In recent weeks and months I have personally experienced what it is like when you notice that somebody who is very close to you in your job does not fulfill your expectations because they are under pressure. I checked my own expectations and reduced them. At the same time I tried as much as possible to be an “orange” and I explained to this person why these expectations were important to me and that they were expectations that would lead to and sustain more success and mutual respect.
The result? The true face of this person became apparent. And now it was easy for me to recognize that I had reached a point where I could do anything I wanted – and it would be useless! And so I was able to recognize that I had been far too reticent, had downshifted everything that was important to me and had neglected it far too much. This was an insight that did not come easily – but I had to realize: No matter how much orange juice I produce it does not bring any results if the other person does not want or like orange juice! So I remembered the words of my mentor and split from somebody who was very close to me at work and who was very important to me in business. And I have done so irrevocably! Because that is something I also learned from my mentor: Once they are out, there is no way back! And what lesson do I draw from this? It is a good thing to be an orange! It is a good thing to want to help other people and to be there when they need you. And I also need orange juice from myself. Compromises are important and helpful when you are collaborating with other people. No matter whether this is on a professional or a private level. Therefore it is sometimes helpful to lower your own expectations and to check these regularly. But it is just as important, if not more important, never to betray your own values and the things that are important to you by being too reticent. It is important to pay regard to the things you have learned in life and to respect them. And it is important to preserve your freedom of spirit and to be able to discard yesterday‘s opinions if your views are different today. But as managers we must never forget that we are also always managing ourselves and that we also pass through the 4 plus 2 levels of development. And sometimes we also fall back a level ourselves and have to lead ourselves through them. Because we are always providing leadership! Not only in the classical “manager-subordinate” relationship but, of course, also sideways and upwards in the hierarchy. Therefore remember: Leadership is action and not posi-
And since I was so caught up in this situation and so busy trying to be an orange and to help this person and to do things right, I did not see that life was lending me a helping hand by increasing the pressure on this person – without me seeing it directly.
tion. Your Coach Nuno F. Assis
The subconscious is the driver of our lives – tell it where to go!
Human psychology encompasses feeling, action and thought. In psychology new insights are being gained almost on a daily basis and nevertheless many scientists are of the opinion that this science is only in its early stages. Nevertheless a huge amount of knowledge already exists about what differentiates successful people from all the others.
n itself success is the result of our decisions and our subsequent actions. How we decide and act depends essentially on drive and persistence. The greater the drive the more persistent people are and
from birth and these characteristics are something that we can learn at any age. The bad news is: It‘s all up to you and you alone! In the psychology of success the most important thing is to keep motivation permanently to the fore and therefore everyone ought to understand what differentiates those who are successful from the rest. Most people are unconsciously molded in such a way by their upbringing, their experiences, tragic experiences, illness or the loss of money or a loved one that in most cases they see themselves as losers and only rarely as winners. Life is hard, but everyone
the more like they are to reach their goals. These factors are associated with our unconscious motivation patterns. But this is also where things start to get complicated. For motivation and success techniques there are just as many seminars as books. Many of them are good and useful, but on the other hand there just as many which with the “chakka” mentality merely promote the success of the seminar leader or the book author. Often these motivation techniques only last a short time. Already a few days after a constructive seminar the motivation boost it produced evaporated and the old daily routine has reBut how can I acquire for acteristics that people established itself. myself the charonly 5 percent of use and are as a result unusually successful? First a piece of good news: the prerequisites are something we all have
must live with that. Our opinion of ourselves is perhaps even correct in most cases, but dismissing this self-assessment as being “God-given” or as “fate” is something that is associated with our subconscious. We are exactly what we believe we are. In the psychology of success it is a question of accepting your perception of yourself in such a manner that you can recognize connections and get from thinking as a loser to thinking as a winner. If we recognize the processes in our own psyche, we can steer our mental potential into self-determination so that success will materialize sooner or later. In present-day psychology the motivation cycle or motivation spiral (here the whole flow of the psyche is meant) summarized in the concept “motivation script.” The motivation script contains both all conscious and unconscious processes such as emotions, behavior, facial expressions, thought patterns, reactions, attitude or body language. Such a script is like our operating system which has been quite individually programmed by experiences, what we have learned, inborn talents and instincts as well as by the environment we live in. This script is incredibly complex and every person has a unique script, which is comparable with a fingerprint. Each stimulus elicits a specific behavior on our part that we mostly cannot explain consciously. By means of what are called “motivation gates” we can bring the motivation scripts into conscious communication with or consciousness. This is best done using deep relaxation. This can be achieved by meditation, yoga, hypnosis, work with a psychologist or also by mental training on your own. There are numerous possibilities. The goal is to achieve positive expectations of yourself which ultimately means acting according to your own convictions. Optimists always expect the best from their decisions and actions. Successful people anticipate in advance that they will be successful. They believe so firmly in their idea or their skills that they are firmly convinced that they will be proved right and achieve success. But the reverse is also just as true. There are people who maintain that they get flu every winter. And they do get it too, because this
is their negative expectation for themselves. Particularly in the medical field it is noticeable that people who think negatively get sick far more often than those who think positively. Often it is not bacteria or viruses that cause this, the trigger is often the manifestation of the mind and the psyche in the body. It is therefore imperative to deal with life positively and that can best be done if you always remain relaxed and friendly. Even if at first this is just an act: You can only train yourself to adopt a habit if you actually put it into practice. Again and again. At some stage it becomes second nature. Of course this does not prevent negative experiences from happening. But in these cases you should consider the negative experience as long as necessary to find something positive that you can draw out of it. In everything bad there is also always some good aspect. People like to surround themselves with winners and successful people. In these circumstances your own positive self-assessment is infectious and inspires those around you. For this reason when you are dealing with others, you should not moan about them, instead you should use praise. Support people constructively, not destructively. Motivate people instead of acting cynically. Your self-assessment depends to a certain extent from the self-assessments of those around you. Once the positive self-assessment has become part of you the next motivation factor starts to come into play. Positive self-motivation. This is the drive that transforms optimism into action in order ultimately to achieve success. More precisely: The things we think about most are also the things that guide our actions and we achieve our goal. Everybody motivates themselves continuously in a positive or a negative sense. And also those who do nothing have decided to do so as a result of their own motivation. Unfortunately, motivation is often wrongly interpreted. The word “motivation” has its root in the word “motive” and a motive is “the thing internally influencing a person that leads him to take action.” We act in line with a need, an idea, a feeling or an experience. Motivation is something that lies deep within us and it causes us to strive to achieve a goal or also to move away from it. Self-motivation can be learned and developed. For too long it was generally accepted that motivation was something that was channeled to us from outside. This motivation is, however, only shortterm since it only works during the first euphoria. Through it people are only encouraged and inspired to trust their inner strength and to use it. In the long term external moti-
vation can only work if these impulses are anchored in the subconscious. As soon as this happens it is again a question of self-motivation because now the drive to achieve the the goal is coming from inside again. Therefore it is not unusual that on the one hand many participants in a motivation seminar are completely beside themselves with joy and on the other hand many consider it to be the work of charlatans. Here the difference lies again in the positive expectations that the participants have of themselves, leading them to achieve more positive selfmotivation. Those who are negatively inclined will mostly have taken up their old behavior patterns again one day after such a seminar. As already mentioned, the differences in the quality of such seminars are also decisive, but so too is your own internal attitude. How do I achieve positive self-motivation? First you have to understand that motivation is very closely associated with our internal emotional state. The great psychic and physical motivators are the survival instinct, the drive to eat, the sexual drive, revenge and love – and they are all closely connected with emotions. The two basic emotions, which are admittedly opposed to each other, but which can both have an equally strong influence on our actions, are desire and fear. While fear acts as a brake on us, hems us in, causes us to panic, thwarts our plans and as a result prevents us from achieving our goals, desire has exactly the opposite effect. Desire guides us on, liberates us, urges us on, encourages us in our plans and lets us achieve our goal. Fear always reminds us of bad experiences, lack of success, disappointments and wants to tell us that such things may happen again. Desire reminds us by contrast of pleasurable things, victories and successes and encourages us to repeat these emotions. Anxious people are steered by their subconscious with words like “I have to..., I can‘t..., I‘d like to..., that‘s isn‘t allowed...” etc. The person driven by desire thinks “I will..., I want to..., I can..., I‘ll do...” etc. Wishes and dreams are the emotional state between the current situation and what you want to achieve. It is like the tension of a bow, a power that wants to be released so that the arrow will hit the bull‘s eye. This tension can be both positive and negative. The negative fearful tension brings us to failures and causes us to hesitate. The positive yearning tension leads us to successes and drives us on. Successful people con-
centrate in all their actions on the successful experiences instead of on the failures. It is therefore a question of steering the motivation from that arising out of fear to that arising from desire: Of steering from fear of poverty to desire for riches, of steering from fear of illness to desire for health and of channeling fear of failure into desire for success. In the psychology of success things therefore center first and foremost on what you expect of yourself, which is something that must be trained. As a result of placing high expectations on yourself self-motivation is increased, which in the final analysis is the power that drives us on a sustained level to achieve a goal – until it is actually achieved. Since you have read this article, you know that the future lies in your hands. That is the first step. Now it is a question of you finding the techniques suitable for enabling you to reprogram your subconscious. On your own by reading specialist books, by self-hypnosis, by mental training etc. or with the help of others by means of success and motivation seminars, or with the help of psychologists, hypnotists, mental trainers or, for example, a yoga course. What is decisive is that you achieve deep relaxation so that you can make direct contact with your subconscious. I know that you can do it! I wish you every success.
What Does Nasal Hair Have to Do with Success?
By Alexander Plath
...about the author:
Alexander Plath (www.alexanderplath.com) is an expert on the subjects “first impression) (twitter.com/erster_eindruck), presentational skills, body language, communication & presentation, etiquette and business etiquette, enthusiasm & motivation, selling and management training. For 20 years he has be active in sales, distribution and training and during this period he has occupied all positions from salesman to Director Foreign Distribution and Press Spokesperson for a multinational corporation and he was responsible for the foreign expansion and the public relations of a multinational group of companies. addition ,Alexander Plath is the Managing Partner of Plath & Partner AG and is a member of the supervisory board of the Swiss subsidiary of a multinational corporation.
In the last issue we saw to it that you will always and everywhere make a good figure and leave a good first impression with your cellphone. The first impression is the central theme running through the articles in this column. This time also we will again work on making sure that your first impression on your customers and business partners as well as in your private life will continuously bring closer to your goals and not somehow stand in your way.
After all the goal of my column is not only to entertain you but also at the same time to give you the opportunity to learn something for your further personal and professional development. Now learning often also means working, since the things we actively deal with are, aw we well know, the things we remember best later, i.e,. the ones that “stick” best. So please NOW take 10 minutes, a sheet of paper and a pen and WITHOUT READING FURTHER write down what in your opinion the first impression that you make on people and that other people make on you depends. Stop! Do not read on – instead first do the exercise and then come back! Now, I have made a list of some points the first impression depends on and The first thing I have written down is appearance – even if you may now say: “One moment that is a very external thing and isn‘t your appearance superficial?” Of course, appearance is superficial and many things to do with the first impression are indeed superficial at first glance (you will find more about that in the May 2009 issue of OBTAINER: “Is attractivenesses more important than ability, humor and character?”). Of course, it isn‘t a question of reducing people to a first superficial impression,but if the first impression doesn‘t make someone want to know more, who would then find out that what a wonderful character you have? There is, however, one thing that can be said as a rule with regard to appearance: Most people feel a well-groomed appearance is evidence of respect towards them. So that means that normal personal hygiene is one of the foundaI strongly suspect that many if not all or the points you and I have written down will be in agreement. WE will go through these points individually one by one. Now in the case of appearance it is regrettably not so simple for us to say in principle that there is an appearance that always makes a strong impression. Why is this? Because the first impression has a lot to do with the people you meet. The first impression is the first impression from the viewpoint of the customer, from the viewpoint of your counterpart and here by the word “customer” in your private life I also mean the people you encounter on a daily basis. It is a question of what impression the others have of you and not of what impression you would like to have of yourself.
tions stones of the first impression and it is no use to you if you arrive wearing a designer suit but your hair clearly shows that you neither know how to spell the word “shampoo” nor how to use it. Particularly with regard to “hair” I‘m often asked whether the hair length has an influence on the first impression we leave. The answer is “Of course!” Because we human beings tend to think in terms of certain presuppositions and clichés. Does that mean that long hair is impossible in business life? Absolutely nothing is impossible because nobody can forbid you to appear as you would like to. What is important, however, is that you are clear about the consequences. So long hair in men is as a rule seen less as a sign of self-assurance and competence and is more associated with artists. In many industries it is often even the case that with long hair you will be placing an obstacle in the way of your career. And there is one large German grocery discount store chain where it is quite clearly laid down that managers may not have long hair or a beard if they want to work for this company. In the same company, by the way, it is taboo for women in management positions to wear their hair loose. So that means that women, even if they have long hair, have to wear it in a pigtail or some other dressed form. Is this unfair? No, I don‘t think so if the company (as it does) makes these rules known from the start and gives everybody the choice of whether they want to play by these rules – i. e. work there – or not. Long loose hair in women is, by the way, also
less associated with assertiveness, competence and self-assurance (a cliché, but nevertheless an effective one!) and it is precisely for this reason that this rule was introduced in this company. Of course, other things also belong to personal hygiene such as, for example, a shave or a well-groomed beard in the case of men and even if you may smile about it: This definitely includes nasal and ear hair! What use is it to you if your counterparts aren‘t able to concentrate on your products or your business because they are so fascinated by the tufts of hair that are growing where normally in our society no hair belongs...? That is also why shaved legs and shaved armpits have become a matter of course for women in our part of the world during the summer. Before we go on to deal with the topic of clothing, let‘s spend a few words on scent. On the one hand “scent” means that you not only know how to use perfume but also above all things like deodorant and in addition that the latter does not replace washing yourself. And particularly in the case of scent the rule is: Too much is often no help and in general less is better! Because we all know the following situation: We are standing on the 1st floor in front of the elevator and we want to go up to the 12th floor. The moment the door of the elevator opens it becomes clear to us that it would be healthier to walk up the stairs. What has happened? Well, here somebody has presumably applied their favorite scent so liberally that they have not noticed that they have frightened
off those around them rather than attracting them. Because take care: In the case of our favorite scents, the ones we regularly use, our nose becomes more or less “numb” to the scent and we tend to apply too much. On the subject of scent another example from selling: At a trade fair a poll was carried out among the visitors to the fair whether they wanted to return to an interesting stand or whether they would rather ask for the documentation by post. Interestingly many visitors to the fair answered that they would prefer to write to the company again after the fair. Asked why that was the case the predominant answer was that they had a problem with the had breath of the staff of the stand. Now you may fell like smiling in sympathy at that but these trivial points are often the things that create an obstacle to success, i.e. a sale or a new business partner. If, for example, you are under stress all day – e.g. at a trade fair – and you have little to eat and drink a lot of coffee you can‘t really avoid getting bad breath. In this case it is advisable to have a few peppermints or mentholflavored candy with you – which however you should suck before the sales discussion and not during it! Because many people feel that this is impolite. And by the way, the same applies to chewing gum. And in the next issue we will look some more at the factors that make a strong first impression. Until then: Lots of success! Yours, Alexander Plath
REHEUSSER & MOLL
GERHARD REHEUSSER AND MARCO MOLL
Gerhard Reheusser and Marco Moll are what we would call a dream team in network marketing. The two networkers have known each other for 20 years and are a seasoned team. The complement each others skills almost perfectly an have therefore been able to successfully organize many successful projects together.
REHEUSSER & MOLL
during his student days the young Gerhard Reheusser was interested in nutrition supplements and as early as 1980 he began to import and sell nutrition supplements from the USA. He quickly realized that he loved working for himself and he wanted to retain this freedom after finishing his training.For this reason he made himself independent by opening his own hotel and restaurant “Gerhard” in Nuremberg. He was able to establish himself quickly and he still runs the comfortable hotel in the center of Nuremberg to this day. Gerhard has great
erhard Reheusser was born in Nuremberg on April 22nd, 1960, and attended the College of Hotel Management in Munich where he graduated after studying catering administration and hotel management majoring as a nutrition and wine consultant. Already
established his own Internet platform with “Wellnessworld” and built this up into a portal for nutrition, vital substances, movement and sport. The portal also proved its worth financially very quickly. In an interview with OBTAINER Gerhard Reheusser explains this: “Now I was able to turn my hobby into an additional lucrative form of independence, where I was able to use a thought-out and worldwide logistic and remuneration system instead of packing and dispatching everything myself. I was therefore able to combine active and passive incomes.” At the end of the 1980s he met Marco Moll who was working in the property sector and had just made himself self-employed as a project manager and property developer. The two quickly became friends and soon combined their joint interests and skills in their own projects such as “Personal Success GbR.” Both Gerhard and Marco were interested in promoting motivated people and so creating what are called win-win situations. Marco Moll, born in 1958, trained as a steel mold maker and then studied mechanical engineering part-time. In 1985 he founded his first company where he worked part-time and then shortly afterwards he became self-employed as a project
fun working with the people in his hotel because he likes being able to encourage motivated people in their lives. More than 100 trainees have learned their trade in the “Gerhard Hotel” during the last 25 years. On the side, however, Gerhard Reheusser has always pursued his passion for nutrition consultancy, as early as 1988 he gave lectures on nutrition and vital substances and he was one of the first to use the rapidly growing Internet. Already in 1994 he
“In contrast to my previous job I invest my time today overwhelmingly in achieving success for other people, which ultimately leads to our own success...“
manager and property developer with this company. At the beginning of the 1990s he opened the “Advantage Hotel” with Gerhard Reheusser and another business partner. Later he founded a group of companies and administered 1,300 rental apartments. Neither Reheusser nor Moll had any connection with network marketing until in 2002 they encountered Unicity. Gerhard already knew of the parent company Rexall as a market leader in the USA and was convinced that the company could also be a great success in Europe. He convinced his friend Marco to join him in the wellness business. At this time Marco Moll had a very great deal of stress at work and as a result he also had health problems. He was always busy and had hardly any time for his family. The opportunity to build up a passive income through network marketing gave him, as is also the case with many other networkers, the decisive motivation. The burning desire to change something in his life led Marco Moll to his decision. Together with his friend Gerhard Reheusser he founded the Wellnessworld Team in 2003. The decision to link up with Unicity was cemented once more during a company trip in 2004 when both of them met Shirley
Pontius. Today Marco describes this meeting as fateful and the two friends recognized that the time was ripe to establish the Unicity business in Europe. In 2006 Marco Moll then finally took his leave of the property business and since then he has been working full-time for the Wellnessworld Team. Marco Moll explains his fascination for network marketing by the opportunity to help other people to succeed and as a result to become successful yourself: “In contrast to my previous job I invest my time today overwhelmingly in achieving success for other people, which ultimately leads to our own success. Previously I invested in dead matter (properties). Today I build up people in their businesses – previously I built up my business using people.” Even if not everybody allows themselves to he helped, it is very satisfying for the two exemplary networkers when team partners achieve financial freedom as a result of their support. Many close friendships have developed in the course of time – a personal success that money cannot buy.
REHEUSSER & MOLL
“Precisely for character formation the industry can do more than any other because you are directly interested in the personal success of your partner. It‘s a WIN/WIN situation.”
Gerhard Reheusser is also inspired by this effect of network marketing. The opportunity to build up his hobby as a second string to his bow and thus to be able to take care of his financial security in his old age motivates Gerhard just as much as the opportunity to help others achieve success. This allows you to grow yourself, as Gerhard explains to OBTAINER: “Precisely for character formation the industry can do more than any other because you are directly interested in the personal success of your partner. It‘s a WIN/WIN situation.” This philosophy is in his opinion something that every serious networker should have. It annoys Gerhard Reheusser that “tellers of fairy tales” and “play-actors” put the industry in a bad light as a result of their dubious promises. But thankfully word gets round quickly about the dishonesty of a few black sheep. This industry is to all intents and purposes self-cleansing. For Gerhard Reheusser the decision for Unicity was very easy because, as already mentioned, he knew the parent company very well an was convinced by the company‘s top-quality products. A further advantage is that the products are sold over the counter, a fact that enables all partners to present the products publicly and to gain franchise partners such as pharmacies, hotels, nail and cosmetic studios and also fitness centers as resellers. In addition there is a well-thought-out online shop system and exemplary customer support on the part of the company. By means of the 90-day satisfaction guarantee the company creates trust and so it becomes quite simple to win customers.
REHEUSSER & MOLL
Thanks to the high quality of the products re-orders are almost guaranteed in advance and many people who show an interest become regular customers. Gerhard‘s grandfather, who lived in Washington, was already using products from Unicity‘s parent company, Rexall. When Gerhard Reheusser speaks about the products he can therefore fall back on nearly 100 years of experience in the sphere of natural products. In addition, he has faith in the great vision and the professional management of Stewart Hughes, who is going to lead Unicity to further great successes. The successes of the Wellness Team are considerable. Thanks to the exemplary work of the two friends many partners have joined the team. Gerhard Reheusser is the experienced nutrition consultant who knows the products like no other. He has decades of experience in the field of nutrition supplements and is very successful as a lecturer and book author. His friend Marco Moll has the the entrepreneurial élan and also the experience of decades of self-employment. What unites the two of them is the fact that all their lives they have been interested in other people and that with the Wellnessworld Platform they have created an easily duplicable system for achieving success. With “Live Online” they have built up a system that replaces almost all hotel seminars and saves lots of travel. The team works worldwide using their Internet platform and with it they can look after up to 2,500 participants at any one time. The online presentations can be used by all team partners and so the system is easy to duplicate. Every second day Gerhard and Marco hold presentations, business and product training sessions with multi-lingual video presentations live online. This dedication pays off. In this manner and with lots of effort Wellnessworld qualified for the Presidential Diamond Club in 2006 – in other words, after only 3 years. The intensive support for and training of their team partners was also shown shortly afterwards. In 2007 7 more Presidentials emerged in their team and the team started working internationally. Marco Moll took his leave of the property business and started working full-time for the Wellnessworld Team. The online system they have developed combined with Unicity‘s unique and patented “Bios Life” guarantees the continued growth of the team.
The competent leaders, Gerhard Reheusser and Marco Moll, are always available here as contact persons and they are convincing as a result of their open and humane manner. Gerhard Reheusser is convinced that openness, credibility, reliability and competence constitute 80% of success. His friend Marco Moll agrees. He convinces people with the easily duplicable system lying behind the Wellnessworld Team. When he meets people who have problems and are looking for an answer, he offers them a partnership. If they are willing to change, the system used by the Wellnessworld Team can lead anybody to the desired success. Already in the first months with Unicity there is the unique and absolutely realistic opportunity to achieve an income of €3,000. The opportunity to do so consists in particular of the sensational “Bios Life” products, which are still totally unknown in Europe, but are among the “most Googled products” in the world. But to start up successfully you have to work hard and comply with certain rules.
own road to success with Unicity‘s Bios Life franchise and the Team‘s online platform. You can reach Gerhard Reheusser and Marco Moll here:
Gerhard Reheusser – Wellness Consulting Int. Ltd. Cellphone: (+49) (0) 171 / 2209500 e-Mail: email@example.com www.lifestyle-vision.com www.hotel-gerhard.de also via Twitter, Facebook and Xing
Marco Moll For example, you should treat other people as you would like to be treated yourself. You should deal with people openly and honestly in order to build up a relationship of trust from the very start. If you are seriously interested in the success of others, then your own success will come quicker than you think. The two founders of the Wellnessworld Team. Gerhard Reheusser and Marco Moll, are the best example of this. They will be pleased to show you how you can create your Cellphone: (+49) (0) 170 / 3811177 e-Mail: firstname.lastname@example.org www.marcomoll.com www.wellnessworldfor.me
based on the bestseller by Roman Anlanger, Program Director at the University of Applied Sciences of the Vocational Training Institute Vienna
The Construction of Meaning in Communication
Sender, recipient and code The story begins in Troy, how could it be otherwise. After the conquest of the city the victory wanted to send the news to their homeland by the quickest route. The transmission of the glorious news to the homeland of Odysseus, whose idea the wooden horse had been, would have taken a good two weeks by ship. We all know only too well that you would like to spread the news of a victory achieved by the quickest route. So the Greeks thought up a second trick and used another channel of communication that was significantly quicker than the arduous journey across the Aegean. The message of the victory was transmitted to the city of Argos, which was about 550 km away, by signal fires. When it arrived there it resulted in dances of joy among the inhabitants because they now knew that the men who had been at war for ten years would soon finally return home. The transmission of the message was implemented by means of exchange between the military bases of the Greeks, which were in visual contact with one another. This was also the first documented long-distance communication in our history. Let us now look at the story from a different angle. The news of the victory was transmitted by means of a simple code, in this case signal fires, from the senders of the message (the victorious Greeks) via a transmission channel (from one military base to the next) to the recipients (the mothers waiting in Argos) and this code triggered a meaning. The meaning (vicIllustration: By means of signal fires the Greeks
tory of the men) manifested itself in the form of dances of joy. Now, however, we have to clarify what a code is. Formulated simply, a code is a parameter or instruction how to transform a message for transmission. In this case the news of the victory was transformed into a fire signal, i.e. it was coded, and at the end of the transmission channel it was transformed again, i.e. it was decoded. This had the advantage that only the Greek military bases and the inhabitants of Argos understood the code of the signal fires (= victory) and nobody else. Presented schematically the communications process looks like this:
Sender of message Victorious Greeks Coding of message Signal fire Transmission channel Military bases Decoding of message Signal fire = victory Meaning for recipient Victory of the men and dances of joy
transmitted news of their triumph to their homeland Another example where communication takes place by means of a sort of sequence of signals comes from the present: the election of the pope. When a new pope has to be chosen, all the cardinals deliberate behind closed doors in the Sistine Chapel. Communication of the current election result also takes place by means of smoke signals of two different kinds, i.e. there are two different codes. Thus black smoke means that after a particular ballot there has been no valid result. White smoke means that the cardinals have chosen a new pope.
is Program Director of the course “Technical Also in the case of the papal election a similar code is used to transmit the message from the sender (the cardinals) to the recipient (the faithful waiting outside) and there it produces a meaning. When they see white smoke coming from the chimney of the Sistine Chapel all of the faithful waiting outside rejoice because the message is clear: A new pope has been elected. Habemus Papam! The meaning of the codes in marketing communication We have said that a code is an instruction how to transform messages for transmission. Codes consist of symbols and are transmitted from the sender to the recipient. A decoded code results in a meaning at the recipient‘s end. With every communication, however, the implicit component of the message is transmitted along with it. The implicit, hidden component of a message is what is not evident at first glance, but is, nevertheless, communicated along with it “in the background.” Think of an advertisement for a Rolex watch or any other luxury product. Here at first glance the watch is being communicated, but in reality “implicitly” the subject is “luxury” and “status.” When we code products with the help of advertising and communicate them to the consumer by various means such as television, posters or advertisements, we speak of marketing Distribution Management” at the University of Applied Sciences of the Vocational Training Institute Vienna and is responsible for the teaching and research personnel. Anlanger has successfully graduated in two university subjects, is a CRM manager and business trainer and also gives lectures at other scientific institutions. Anlanger is the inventor of Trojan marketing and a successful book author (Bestseller: Trojanisches Marketing – in German). In addition he is a top-class speaker who is much in demand.
or market communication. In order to be able to sell products successfully, you have to pay attention to the implicit meanings during the whole process of marketing communication. Implicit meanings of symbols, values, cultures arise already during our childhood. Thus the personality of every person is already molded by the age of seven. Consequently every child has already learned what meaning a horse, a bull or a tortoise has. Above all they have learned the implicit meanings of the animals they know and therefore they know that a bull stands for endurance, strength, etc. But the child also knows other meaning of the bull and knows that it can be dangerous if you go too near a bull in a field. This constitutes what is called implicit learning of the culture, what is also called socialization. In order to illustrate this, we will make a quick detour to Saudi Arabia. Case study: Power Horse in Saudi-Arabia 40 degrees Celsius in the shade. The glowing sun shines mercilessly on the sand dunes of the Arabian Peninsula. The heat is unbearable, but the construction of a skyscraper for a new luxury hotel in Saudi Arabia must proceed without interruption because time is precious. A worker who is already mighty exhausted by the heavy work longs for a cool, refreshing drink that will restore his strength. He goes to a refrigerator and looks forward to the first mouthful of an energy drink. You have three guesses about the brand he took. It is almost certain that you will answer Red Bull.” But you will be wrong! Because the construction worker decided to take the Power Horse energy drink. Why? Let us look first at the history of the Arabian Peninsula. Since time immemorial the pride of the Bedouins was their thoroughbred horses, the thoroughbred Arabian. They were bred as warhorses and used in tribal feuds, for larger hostilities with other Bedouin peoples, for hunting and for long-distance riding. For nomadic Bedouins these horses were and are a decisive factor in the hard fight for survival in the desert. All connoisseurs of horses attribute thoroughbred Arabians with the highest intelligence of all breeds of horses. Even the Prophet Muhammad mentions these horses in the Koran. Thus the horses have a culturally transmitted significance for the
Illustration: The star on the Arabian Peninsula – Power Horse
peoples of the Arabian Peninsula. They represent a cultural code that as a result of the innumerable glorious tales around the thoroughbred Arabian also bears a mystical component. This code of the thoroughbred horse was passed on from generation to generation and as a result represents a meaning learned through socialization in the Arab cultural milieu. Successful marketing communication in this region must for this reason link in with this culturally learned meaning in order to be successful. “Power Horse” availed itself of this code and positioned itself accordingly on the Arabian Peninsula. The figures speak for themselves because according to a report in the magazine “Gastro” Power Horse is the No. 1 brand in the Energy Drink premium segment in Saudi Arabia and No. 2 on the Arabian Peninsula. This is a remarkable success as it is generally assumed that Red Bull is the No. 1 worldwide. Meanwhile Power Horse has received a ministerial authorization to distribute as the first energy drink in Egypt and is thus continuing to build up its market position in the Arab market.
First and foremost the implicit codes of the thoroughbred Arabian are responsible for the success of the “Power Horse” brand. Implicit codes are absorbed subliminally in the course of decoding. The following implicit meanings, which are learned and stored historically and are thus of significance for consumers in the Arab World, are ascribed to horses: • rapid reaction time • the greatest intelligence of all breeds of horses • primordial energy • significance of vitality (particularly in saga and myths) • true companion • social prestige • strategic significance in the warfare of the Bedouins • sharing joy and suffering, hunger and thirst Particularly the implicit codes “rapid reaction time” and “primordial energy” represent what are called the key implicit codes (key signals) in the communication process for the energy drink – an these are molded in childhood through social learning. The components “rapid reaction time” and “primordial energy” correspond exactly to the demands placed on an energy drink. Always pay attention to which key code suits the particular product. But how do you discover the right key code? Think back, for example, to your childhood. What significance did the horse have for you at that time? For a little girl a horse is a true companion who radiates warmth and at the same time offers protection. That produces a great longing to have your own horse. A further characteristic of the thoroughbred Arabians is that they are family horses and true companions and they never leave their owners in the lurch. The Bedouins can always rely on their horses. When they rode through the desert on their camels, their “ships of the desert,” they always had their horses in tow in order in case of attack to change quickly
to the faster horse which was always at the ready and willing to perform. But childhood is not the only fruitful source of key codes. Other archaic models can be used as we have already shown in the case of myths and sagas. In order to find a suitable key code for your business consider which of these models might come into question. In this context think of • experiences during your childhood and youth • fairy tales, myths and sagas • important political and historic events • great sporting achievements etc.
Dr. med. Manfred Conradt
Health Can Be Eaten
According to an old proverb, “eating and drinking keep the body and soul together.” It is sometimes jokingly said that people can live on air and love. We can go without solid food for quite some time, however, when it comes to water we can last only a few days. This is proven time and time again with tragic accidents or neglect, for example, of children. Nobody really knows what the diet of the first human beings consisted of. One thing’s for sure: this diet was dependant on the respective region with its corresponding climatic conditions and typical flora and fauna. Some speak more of the consumption of meat and fish, others favor the idea of fruits from the meadows, woods and fields, whereas systematic farming is more of a late achievement. It is certain that humans could have exploited fish and meat as well as plant based foods, due to their dentition and metabolism. Flexibility and adaptability alongside intellectual capabilities have enabled enormous evolutionary advantage. There are people who eat in a very biased fashion according to our current criteria, for example, Eskimos or cattle herding nomads, also those who are malnourished or sick and those who are struggling with obesity due to our carbohydrate filled diet. It appears that there are, in fact, differences in metabolism even within a population. Our diet is based on essential nutrients carbohydrates, protein and fat as well as vitamins, minerals including trace elements, the so-called secondary plant substances such as colorants, perfume, flavorings and fibrous materials. The plant substances are not called secondary due to them being of secondary importance, instead they are The fascination of the human body’s metabolism, for me, lies in its unbelievable adaptability. It is, of course, clear that fat can be burned as energy. This also occurs with protein when glycogen stores ware out during periods of hunger or when fasting. This is the case during excessive dieting in order to lose weight quickly, which leads to an undesired wasting of muscles that not only weakens, but also has negative impact on calorie consumption. The interdependence of the three basic nutrients in metabolism is a highly interesting survival strategy. Even with a relative lack of oxygen, this mechanism works for a while, however, instead of pyruvate (salts of pyruvic acids) being produced from glucose (dextrose), lactate (salt of lactic acid) is produced. Since this leads to harmful overacidification with time, the level of exertion in sporting activities is selected to remain within Carbohydrates can once again be split into simple (e.g. household sugar) and complex carbohydrates (e.g. starch). Dextrose i.e. glucose is the basic module. There are essential (that we must get externally, as our bodies can’t produce them) and non essential protein, just like fats with saturated (e.g. butter, lard) as well as polyunsaturated fats (oils with a so-called double bonding in their chemical composition). Simply put you could say, carbohydrates provide energy, protein builds up (e.g. muscles) and fat serves as a store of energy. However, muscles don’t just mean strength, they also have an aesthetic aspect, especially with men and “contour fat” in moderation creates considerably noticeable feminine curves. However, many people have too much of this, but this should be a topic of its own. called this, as unlike primary plant materials (carbohydrates, protein and fat) they do not deliver calories.
can be eaten
“There is only one ban in nutritional medicine: banning foods is not al-
the aerobic range. From both pyruvate as well as lactate, Acetyl-CoA (acetic acid bound to Coenzyme A) is the common end product, which is used in the cells as energy. What exactly a healthy diet means is is currently highly controversial among experts. It should be balanced, 50% of calories should consist of complex carbohydrates (whole wheat bread, whole wheat pasta, brown rice, potatoes, oatmeal etc.), around 0,8% g of protein per kilogram of body weight and more than 30% of the calories from fat (preferably obtained from plants and fish). It is worth noting that a gram of fat provides more than double as many calories as a gram of carbohydrate or protein. Consuming large amounts of fruit and vegetables is also recommended, a minimum of five portions (a portion around 120g) a day. Some experts advise much more. For the metabolism of sugar, the “glycemic index” (GI) of food is interesting. The higher this is, the higher the glucose level rises after consuming these foods. Foods with many complex carbohydrates have a low GI (lower than 50). However, the term “glycemic load” is even more significant. It takes into account the particular GI value and also the carbohydrate content of the individual food. Boiled carrots have the same GI of 70 as, for example, a baguette. In order to ingest 50g of carbohydrates, which is the amount the calculation is based on, you must eat 106g of the baguette but 700g of the carrots. That is a huge difference indeed. The food pyramid is of particular importance, of which there are several images. I particularly like the LOGI pyramid (Low Glycemic Index), the basis of which consists of fruit and starch-free vegetables, then low-fat dairy products, eggs, lean meat, fish, nuts and pulses, then whole wheat products, pasta and rice, and finally on the top unrefined grains like flour, potatoes and sweats. There is only one ban in nutritional medicine:
banning foods is not allowed. Is this not a nice meaningful liberating message? It is all just a question of quality and quality especially. Unfortunately, a “normal” diet at present consists of many calories (empty carbohydrates like sweats and too much animal fat), too little fruit and far too little vegetables. In addition to raising awareness of this fact, the will to rethink and remodel are important. Instead of fatty and salty chips (the worst thing that can be done with the wonderful potato) you could eat carrots, cabbage or pepper strips while watching television. Fruit and vegetables can easily be integrated into ones day. Instead of giving a milchschnitte [confectionary product in Germany] to school kids, give them a healthy sandwich and an apple. Anyway, in my opinion, the knowledge of a healthy diet should be set in kindergarten and should continue in school. Even drinks in this context ought not to go unmentioned. It is primarily the sugar content. This doesn’t only make me think of the world famous caffeinated brown fizzy drink, but also of many fruit juices, which have a similarly high sugar content. Therefore, it is appropriate to drink them as a spritzer (a third fruit juice, two thirds mineral water). It would obviously be better to use (mineral) water or unsweetened fruit i.e. herbal teas. Nowadays we can all buy fruit and vegetables at any time of the year, but it is not always wise to do so. I will repeat my suggestion from a previous column; eat a lot of seasonal and regional vegetables. Alongside consuming an increased amount of fruit and vegetables, my family and I have for years taken Juice PLUS+® as a sensible, simple and good value food supplement. Juice PLUS+® is a natural product and is made from a variety of different fruit, vegetables and sorts of berries. (www.juiceplus.de). Dr. Manfred Conradt Internist and Nutrition Expert
The tool for modern networkers makes for double income Most networkers are always keen to continually build up their business and many also work hard at being successful. Most of these have tried out several networks and as time goes by eventually find “their” network. Be it the product, the marketing plan, the senior management or, what is always a good reason, the pleasure they get working for a certain network. Corporate trainings are quickly learnt and business begins to decrease as the “classic” strategies like names indexes have been exhausted. It was precisely this problem which Steffen Schwarzlose became aware of several years ago and during a six year development period, he developed a tool, which can revive any network business; whether its jeans, nutritional supplements, financial services, chocolate, cosmetics or whatever else is out there in the networking world. The key:
plication with GooLux
The tool is a network itself and enables networkers to double their money, without causing them to fall out with your own network. At first glance it sounds impossible; however it is one of the most innovating ideas the industry has seen in recent years: Goolux.com. But let’s start at the very beginning: Steffen Schwarzlose was in the Presidents Team of one of the largest German networking companies until the end of 2008. He enjoyed enormous success here with his promotional webpages. He was that successful, “that people would have preferred to buy my concept from me”, he says with a smile. Therefore it is no wonder that he landed over 20,000 new partners in only 2 years. At the beginning he could hardly process the mass of requests for his product. Schwarzlose had a vision. He knew that his system would work within any network. He therefore wanted to make his concept accessible to every networker and distributor. He gave his web system the finishing touches; spending six years continually improving and develop-
ing the concept further. He brought it to market and, on December 20th last year, began with a kickoff event at which the GooLux UG (limited liability) was born. GooLux is an Internet-Marketing-System combined with Capture-Pages, so-called promotional WebPages. GooLux additionally offers effective sponsoring through its personally developed system, which automatically forwards qualified parties only. This makes sponsoring child’s play as it filters out those who are happy to listen to what you have to tell them. Cold calling is a thing of the past as is rejection after initial contact. “Time thieves” are also exposed and kept out of your appointment book. Furthermore advertising and spam mail are uncalledfor, as with these your run the risk of being given a warning from the provider and possibly even being blocked. Telemarketing calls are now punishable by a fine of up to 50,000 Euro. Goolux prevents such things, as interested parties approach the networkers, instead of the other way around. The time and labour savings are nice side
“GooLux’s aim is refl appreciation and sup in network marketing
effects. However GooLux isn’t only a sophisticated Internet marketing system, it additionally offers an online academy for gradual training in network marketing and online marketing. “We offer live system trainings and web seminars several days of the week at various times. In addition, there are telephone conferences, video trainings, a media library and the GooLux eLearning program”, explained Steffen Schwarzlose during an interview. A further element of GooLux is a pleasant Contact-Manager as well as an extensive back office. GooLux has also prefabricated Follow-Up-Courses and business presentations for various target groups, which can be sent to interested parties atomically. The entire system is very easy to use, so that even those that aren’t experienced Internet users will have no problems with it. Steffen Schwarzlose is offering GooLux for a flat rate of 69 Euro per month. With this, a networker is free to use GooLux unlimited, 24 hours a day, 7 days a week. There is also an introductory rate available for only 29 Euro for the first
month to enable you to get to grips with GooLux and no long-term contracts apply. Those who are not convinced can, at the end of the month, decide if they want to renew or not – a fair option, offered without hesitation by Steffen Schwarzlose. The cost of this is recouped very quickly through an increase in one’s own business. Steffen Schwarzlose also wants to generate additional earnings for every GooLuxer. The difference with GooLux is that it’s a network itself, explained the Founder, who is also the Executive Director. He also referred to the example of a distribution partner in the jeans trade, who earn more money through GooLux than with their own business. As with GooLux you permanently build up new contacts and at the same time show everyone in your team that using this innovative tool themselves is actually worthwhile. In the meantime, smiles Steffen Schwarzlose, this partner earns an additional income with his “second” network and explains: “We have consciously chosen our marketing plan so that everyone can
flected in its company philosophy: Humanity, trust, cooperation, pport. “These values form the basis of a new phase of evolution g.”
understand it and so that everyone can begin earning money from the word go. Those who compare our marketing plan with others in the industry will realize that it is among the most profitable. In the first three levels we distribute 45%, so that it quickly leads to a refinancing i.e. to a commission of between 300 to 500 Euros. At a total of ten levels, 60% will be distributed so that even people with great visions will get their money’s worth. GooLux is still a young company, but is aiming for a turnover of 500,000 Euro this year. The growth rates of 30 to 60% per month will prove forecasts, if they continue to grow as before. Schwarzlose now wants to establish GooLux as quickly as possible in German speaking countries and wants to turn it into a networking brand. The medium term plans are being intensively worked on. The American and Japanese market will also be tapped by 2010 at the latest. GooLux’s aim is reflected in its company philosophy: Humanity, trust, cooperation, appreciation and support. “These values form the basis of
a new phase of evolution in network marketing. We are all fulfilling a common dream with GooLux. The dream of a unique networking symbiosis in humanity is our highest priority”, explains Schwarzlose and continues: “I believe that we can have a leading role with GooLux in the future. As we already stand for cooperation with every network company. I would like if even more companies thought like this in the future and joined us to enable network marketing to be seen in a positive light. Steffen Schwarzlose is now on the lookout for visionaries who recognise the overwhelming opportunities GooLux has to offer. Try it out for 29 Euro; this is an investment that everyone should be able to afford. As those who fail to realize this opportunity will soon see how the ‘GooLuxers’ gain contact after contact in all product niches and mange to achieve double duplication with GooLux. And sentences like: “I’ve heard of this. I could kick myself in the ..., why didn’t I join up”, are sentences we know all too well.
During the 70‘s and 80‘s, hard alcohol was drunk and cigarettes were smoked during discussions on television. Health consciousness hardly existed among the public. Drinking and smoking too much was “hip”. Nowadays smokers and heavy drinkers are viewed in a negative light. Health is a part of today’s way of life, plain and simple. Sport, healthy nutrition and above all “drinking water” are current trends of our time. However, simply drinking water is ‘unsexy’ just as is drinking
water from a typical glass bottle with pimples. Disdainful water has in the meantime become vogue. Those who think a lot of themselves resort to the numerous luxury waters. These types of water are available for around 4 Euro up to 410 Euro per liter. Thirst is quenched, the wallet is relieved and self confidence is increased. Anja Kirig, trend researcher with the Zukunftsinstitut in Kelkheim, has examined the development of water from a mere ‚thirst quencher‘ to a product of fashion more
closely. “Consumers want to live as healthily as possible and, as a result, consciously eat healthy”, explains Kirig and adds: “Water is one of the most natural foodstuffs of them all and acts as a sort of basis for a healthy lifestyle. It is virtually a staple food as well as a lifestyle product.” Those who consume these precious waters are pleased to show just how healthy their lifestyle is. After all, health is something valuable – therefore a little more will gladly be spent on it. Guido Finger, the operator of a water depot in Aachen, lives from the trend of luxury water and states: “It all began with Voss. This was the first designer water that focused on a new type of marketing and in 1996 won Madonna for their advertising campaign.” In Germany there are somewhere around 400 to 500 mineral waters on the market and therefore the trend of luxury water has not yet reached us properly. “In other countries, primarily in the USA, this trend has been around longer, we are still in the early stages here”, explained Finger. Therefore, the luxury water comes mainly from abroad and either has an unusual design or a very special background, which makes it even more interesting. In up market restaurants and luxury hotels there is usually a water menu, from which you can choose from more than 40 types of luxury water. You can read about the most popular waters and their background here:
VOSS The word VOSS comes from Norwegian and means “waterfall”. The water originates, well protected under deep rock, from the ice of a glacier in the wilderness in Southern Norway. The water is of artesian origin which means that is comes to the surface by itself. It stands out with its very low sodium content. Approximately 22mg of dissolved salts are to be found in a liter of VOSS. In gourmet circles it is considered a true premium water. Due to its low sodium content, VOSS is often served with light dishes. Calvin Klein is responsible for the bottles design. The tubular shape radiates understatement and elegance. VOSS is available in 375ml and 800 ml bottles and there is also “VOSS sparkling water” and “VOSS still water”. The price is somewhere around five Euro per liter. Madonna isn‘t only an advertising character for VOSS, it is all she drinks. 1 Litre & 1 half Litre The name of the luxury Canadian water already reveals its quantity. The spring water comes from a world-class aquifer in the middle of the untouched Northumberland forest. As it flows through many layers of rock, it is rich in minerals. The premium water has won several awards during taste tests. In 2007, the design also won the de-
sign award. The special feature being a cup that is also provided with the bottle. This enables you to drink the luxurious water stylishly from a cup, rather than from a bottle. It is just a shame the cups are made of plastic and aren‘t precious from glass. 10 Thousand B.C 10,000 years before Christ. The bottle is made of precious frosted glass. It is allegedly the purest water currently on the market. After all, the previously frozen water comes from a Canadian glacier which belongs to the “Coastal Glacier Mountain Range”. It is obtained from deep in the ice, ice that was fluid 12,000 years ago. As it is not extracted from ground water, it has never been exposed to any modern environmental influences. At the time when it flowed freely, people still hunted with sticks and stones. The well matured water is served in the Ritz Carlton New York and in the Hilton in Las Vegas. It is also widely available in film studios in Hollywood. Bling Bling or bling-bling is a term from the American rap and hip-hop scene. It means “to show off” and is associated with exaggerated displays of wealth. In Hollywood, image is everything. Screenwriter and producer, Kevin G. Boyd, knows Hollywood well and thought that the world of glitz lacked a suitable water. He, therefore, in 2005 founded the company Bling H2O. Bling primarily impresses with its bottles, which are comparable to wine or champagne bottles. The lettering on the bottles consists of Swarowski crystals in gold, silver, mint or pink. The standard Bling comes in frosted glasses. However, there are also chrome-plated glasses, the “Paparazzi Label” variety and the limited “Paris Pink” edition. It also, naturally enough, has a cork, not just an ordinary screw cap. As far as Paris Hilton is concerned there is no other water and even her dogs quench their thirst with it. Well then cheers Tinkerbelle! A 0,75 liter bottle costs on average 50 Euro. Therefore, it is obvious that Bling should be available at all big TV events, the Emmy awards
and the MTV Music Awards. It is simply “pop culture in a bottle”. The fact that the water comes from a 600 to 730 meter deep source in Tennessee/Chestnut Hill is rather trivial. Also, the fact that it is filtered nine times, treated with ozone and ultraviolet light is of lesser importance to the stars. With all the hype it is not surprising that Bling won a gold medal at the American Berkley for having the best taste. Fiji This luxury water, which comes from the islands of Fiji, is a big hit in the USA. The most prominent drinkers of the water are Janet Jackson, Mary J. Blige and Mariah Carey. The pop diva Mariah always demands a fridge full of Fiji water wherever she performs or stays over night. At around 4 Euro, Fiji is still in an attractive price range. A case of 12 can be bought for 63 US Dollars. However, Fiji places no value on design. It is a commercially designed plastic bottle. Fiji places more value on the content. The water is rich in silica and is therefore good for bone, skin, hair and finger nails. The islands are located far away from the next continent and are, as a result, spared of environmental influences. Here, its health factors and the fact that it’s exotic are the deciding factors. Tasmanian Rain As the name already suggests, here we are dealing with rain water. Tasmania is an island in Southern Australia and has, according to the United Nations specialized organization for meteorology, the cleanest air on the planet. This precious water never touches the ground and is therefore, according to the manufacturer, of a greater purity to all other waters, which may contain contaminants that can‘t be filtered. The bottles design is inspired by the wine bottle. Many luxury hotels such as the Trump International in Chicago and Las Vegas, the Tides Hotels in Miami, the 4 Seasons in Jackson Hole and the Ritz Carlton hotels all stock the Tasmanian rain. A case containing twelve 0,75 liter bottles costs around 60 US Dollars and a case of twenty-four 0,375 liter bottles costs around 75 US Dollars.
Cloud Juice Cloud Juice is also known as “The tears of god” and is something like Tasmanian Rain‘s main competitor. Here it’s about rain drops that patter down over King Island. The island lies exactly between the South Cost of Australia and Tasmania and due to strong wind the rain drops are 40 times purer than the limit for drinking water set by the World Health Organization. 15 years ago, Duncan McFie began to use the rainwater and began to drink it instead of the local water supply. As more and more people wanted the good stuff, he began to market it. According to McFie, 9750 rain drops are necessary per bottle of untreated “could juice”. In this instance, the water is more important than the bottles design. nation by a pressure chamber. The thermal water has a temperature of 13 degrees Celsius making it better able to absorb the mineral substances of the surrounding volcanic rock. It surely has the time to do this. It is rain water that over centuries seeps through the mountains layers of rock and rises at a height of 600 meters at the legendary source. Finé is particularly good mineral water and costs around five Euros for 0, 75 liter. Kona Nigari This is truly a water of luxury. The currently most expensive water in the world comes from Japan. A liter costs an unbelievable 410 Euro! These luxurious drops are pumped from a depth of 2,000 meters off the Hawaiian cost. The deep sea water is desalinated and contains a very high percentage of minerals. It is regarded for being of particular benefit to health. According to the manufacturer the water should be drank diluted, something which saves the household budget a bit. The water is sold in 55 milliliter bottles for 22,50 Euro a piece. Not much value is placed on an unusual design Cloud Juice is also held in the shape of a wine bottle. Finé According to Japanese legend, in the 8th Century the Buddhist monk, Kobodaishi, during his travels on Fuji Mountain, hit his staff against some rock. From this a source of the purest water emerged from the depths of the mountain. Even today this place is recognized as the origin of the Shuzenji hydrothermal source from which the luxury water Finé originates. The source is completely protected from external influences and contamifor the bottle. It’s up to you to decide if the luxurious waters high price is justified for its health and image reasons. Only true gourmets can taste the subtle differences. On the other hand the empty bottle of the luxury water can always be used as a trendy vase for flowers. The element that is H20 has gone from a “normal drink in the world” to a real trendy product and lifestyle accessory. Cheers!
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