SOCIAL RESEARCH

RESEARCH
A systemized effort to gain new knowledge, to discover new facts and to verify and test old facts is called Research.

SOCIAL RESEARCH
Social Research is an effective method of discovering new facts, their sequences, inter-relationship, casual explanations and social laws which govern them. Social Research is an attempt to know new things, facts and information in a scientific manner. Sociological research refers to the structural observation of social behavior.

IMPORTANCE IN DAILY LIFE
Social research has a very vital importance in our life. • It occupies a very important place in the field of sociology. • It requires proper collection and analysis of social facts. • Social research is an effective method to collect factual figures.

MAIN PURPOSE
Social research has two purposes. • Academic purpose • Non-Academic purpose The main purpose of Sociological Research is to diffuse knowledge and to establish theories on the basis of believable facts. It can also be said that we do research to know and expand the reality.

AIMS OF SOCIAL RESEARCH
• To discover new facts. • To verify and test old facts • To analyze their sequence interrelation ships casual explanations • Develop New Scientific tools concepts theories which would facilitate reliable and valid study of human behavior.

IMPORTANCE IN SOCIOLOGY
Social Research has a vital importance in the field of Sociology because: • Social research is essential to diffuse knowledge and to expand its horizon. • Social Research helps us to verify, disprove, Confirm, reject, modify and re-assert the existing theories and to establish new ones. • Social research helps us to give new theories and to analyze the existing theories. • Social Research provides practical clues to undertake measures that lead to Social improvement, Social change and Social progress. • Social research helps us to explore the hidden truths and clues. • It provides new insight to know the nature and magnitudes of the problems. • It has commercial importance also because industries, business firms and commercial establishments can get a lot of information about their endeavors in society. • Social research can provide all required data and facts to undertake the appropriate policies, plans and programs. • It has educational importance also. • It is mainly an intellectual activity. • Social research motivates inter-disciplinary studies.

USES OF SOCIAL RESEARCH
Beside all these importance, through social research you can find PhD degree. Good salary. Good jobs. New appointments. New horizons. New business. Satisfactions. New fields. New development. New literature. New art. New style. New approaches. New trends. • New opportunities.
• • • • • • • • • • • • • •

TYPES OF SOCIAL RESEARCH
According to sociologists social research has three main modes, aspects, horizons, dimensions and perspectives. • Application • Objective • Inquiry These three perspectives can further be classified into different dimensions. Here is a flowchart of perspectives of social Research

Social research

Applicatio n

Objective

Inquiry

Exploratory Research
Pure Research Qualitative Research

Explanatory Research

Applied Research

Descriptive Research

Quantitative Research

Co relational Research

APPLICATION
Through the perspective of application, social research can be classified into two modes:

1. PURE RESEARCH
Pure research is concerned with: • • • • Development Examination Verification Refinement

It deals with the methods, procedures, techniques and tools that form the body of research methodology.

Example of Pure research
An example is developing a sampling technique that can be applied to a particular situation for;
 The development of methodology to assess the validity of

a procedure.  For the development of an instrument.  For the measurement of stress level in students.  For the measurement of student’s attitude.

2. APPLIED RESEARCH
Applied research is the soul of social sciences. It is also called action oriented research. Most of the research in the social sciences is applied. The research techniques, procedures and methods that form the body of research methodology are applied to collect information about various aspects of a situation, issue, problem and about any phenomenon so that information gathered can be used in other ways.

This gathered information can be used in;  Policy formulation.  Administration.  In the enhancement of understanding of a phenomenon.

OBJECTIVE
From the perspective of its objectives, research can be classified into four modes:

1. EXPLORATORY RESEARCH
Exploratory research plays a vital role in the field of social research as;  This type of social research is useful for the study of other’s researches.  In this research, the basic information for the procedure is found.  This type of research helps in understanding the conditions of the people.  In this type of research, the researcher knows nothing about the problems.  The researcher doesn’t go deep into the problems of the people.  Exploratory research is done in search of some new indicators.  Explorative research opens the new ways and aspects during the research.

2. EXPLANATORY RESEARCH
The desire to know who, what and why to explain is the purpose of explanatory research.  Explanatory research is built on descriptive and exploratory research.  Explanatory research goes on to identify the reasons about anything occurs.

 The main emphasis of explanatory research is on causes and reasons of phenomena.

3. DESCRIPTIVE RESEARCH
Descriptive research describes the already existed theories and researches.
 Descriptive research is the base of the sociological knowledge.

 Sociological data is de4scriptive in nature.  Descriptive information of social relationship is very important.

4. CO-RELATIONAL RESEARCH
The main emphasis in this type of research is to;  Discover  Establish the existence of a  Relationship  Association  Interdependence between two or more aspects of a situation.

INQUIRY
From the perspective of its inquiry, research can be classified into two modes:

1.

QUALITATIVE RESEARCH

Unstructured approach to the inquiry is called Qualitative research. It deals with the soft data in the form of:  Impression  Words

 Sentences  Photos  Symbols

Examples
Happiness, sadness friendship, loneliness and hatred are example of qualitative data.

2.

QUANTITATIVE RESEARCH
Structured approach to the inquiry is called quantitative research. It deals with the hard data which is in numerical and in digits form. For example,      Age Income Education Height Weight

Are quantitative data.

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