a. Name of the company.

BASF
b. Different countries in which they have major operations.
Argentina, Australia, Belgium, Brazil, France, United
Kingdom, India, Italy, Japan, Mexico, Spain and the United States
c. The age of the company. Some companies may be the result of recent mergers and acquisitions.
BASF was founded on 6 April 1865 in Mannheim
d. Major business segments into which a company is organized and the principle products of each
business segment.
Chemical: ethylene
Performance product: Polymer dispersions
Functional materials and solutions: Automotive and process catalysts, Battery materials

e. Portfolio of products that the company is manufacturing.
Chemical: ethylene, propylene and propylene oxide, butadiene, benzene, alcohols, butanediol and
derivatives, alkylamines and alkanolamines,
Performance product: Polymer dispersions, fiber bonding, pigments (including effect pigments),
dyes, Superabsorbents, surfactants, emulsifiers, polymers, emollients, active ingredients, pigments,
vitamins, carotenoids, sterols, enzymes and organic acids, Antioxidants, light stabilizers, pigments
and flame retardants for plastic applications
Functional materials and solutions: Automotive and process catalysts, Battery materials,
Coatings solutions for automotive and industrial applications, decorative paints, Polyurethane
systems, engineering plastics, thermoplastic polyurethanes, Cellasto®, biopolymers, functional
foams

f. Economic performance of the company during the last 3 years (i.e. sales per year, profit per year)
3rd Quarter 2013
Sales
1.5%
EBIT before special items
1692 Million €
3rd Quarter 2012
Sales
8%
EBIT before special items
2070 Million €
3rd Quarter 2011
Sales
12%
EBIT before special items
1665 Million €


a. Is the company involved in the production of intermediate chemicals or products closer to the
consumer market?
The products are geared toward practical purposes

b. Has the company’s performance been satisfactory during the last three years?
It has been quite stable with 2012 seems to be a unusually successful year

c. Is the company sensitive to the social and environmental aspects of its operations?
Yes, the treatment of chemical wastes as well as the ecological effect of the reactors.

d. What is the company’s vision for the future of its business?
Expand the market and makes more money by developing new products

e. Where do you think chemical engineers might contribute to the business of this company?
We are the heart of the business. We design reactors, process, operate chemical plants, and research
new products.