Open Briefing | 1

Quarterly evaluation report
Y3Q2: January-March 2014

ighlight!
• Open Briefing re!pon"e" to four intelligence re#ue!t! fro$ civil !ociety
organi!ation! "uring thi! #uarter%
• &n 'e(ruary) *e pa!!e" the !ignificant 2)000 !u(!cri(er! $ile!tone%
• Our ne* $ar+eting !trategy ha! !ucce!!fully rever!e" the "o*n*ar"!
tren" in *e(!ite vi!itor nu$(er!) an" *e are no* e,periencing nu$(er!
that are (ac+ on target%
• Open Briefing pu(li!he" the re!ult! of a $a-or !tu"y foreca!ting
in!ecurity an" conflict in .frica in three report! for /e!t) 0entral an"
1outhern .frica%
• Open Briefing launche" a ne* fortnightly !erie!) The View from Russia%
• 2rogre!! *a! $a"e on five out of 10 o(-ective! in the la!t #uarter) an"
overall *e are on target *ith !i, of our o(-ective!%
Table 1. 1u$$ary of progre!! achieve" to "ate again!t each !tage 2 o(-ective%
Objective
% of target
achieved
Progress over
last quarter
On target?
3e!pon" to 100 intelligence
re#uire$ent! fro$ civil !ociety
organi!ation!
234 ▲ X
Ma+e six !ignificant intervention! in +ey
peace an" !ecurity "e(ate!
334 - X
.ttain 3,000 !u(!cri(er! in total
524 ▲ ✔
.ttract ,000 uni#ue vi!itor! a $onth to
the Open Briefing *e(!ite
604 ▲ ✔
3eceive 1! $e"ia $ention!
724 - ✔
.chieve an average online influence
!core of "0#100
864 - ✔
2u(li!h $0 Open Briefing pu(lication!
984 ▲ ✔
:,pan" the tea$ to 3% $e$(er! in total
974 - ✔
3ai!e &1$0,000 324 ▲ X
;enerate $.%% of inco$e fro$ !ource!
other than tru!t! an" foun"ation!
204 ▼ X
Open Briefing | !
1. 3e!pon" to 100 intelligence re#uire$ent! fro$ civil !ociety organi!ation!
Open Briefing ha! !o far re!pon"e" to !3 intelligence re#ue!t! fro$ civil !ociety organi!ation! "uring
!tage 2 <234 of target=% 'our of tho!e *ere "uring thi! #uarter% &t i! no* thought that thi! target i! too
high for a volunteer tea$ given the a$ount of ti$e an" re!ource! that re!pon"ing to each intelligence
re#ue!t ta+e!% o*ever) *e *ill continue to "evelop our relation!hip *ith a +ey civil !ociety net*or+ an"
re!pon" to intelligence re#ue!t! a! re#uire"%
!. Ma+e six !ignificant intervention! in +ey peace an" !ecurity "e(ate!
Open Briefing ha! !o far $a"e t'o !ignificant intervention! in a +ey !ecurity "e(ate "uring !tage 2 <334
of target=% >here ha! (een no change in thi! !ince la!t #uarter% Open Briefing i! not a ca$paign?a"vocacy
organi!ation) !o it i! not !urpri!ing that it! pu(lic intervention! are currently li$ite"%
3. .ttain 3,000 !u(!cri(er! in total
Open Briefing ha" a total of !,1"$ !u(!cri(er! to it! e-(ulletin) !ocial net*or+!) po"ca!t an" other output!
at the en" of thi! #uarter <524 of target=% >hi! i! up fro$ 1)556 !u(!cri(er! at the en" of the previou!
#uarter% Our e-(ulletin !till ha! the $o!t !u(!cri(er! <1)063=) follo*e" (y >*itter <491=%

(igure 1. @u$(er of !u(!cri(er! to the Open Briefing e-(ulletin) !ocial net*or+!) po"ca!t an" other output!%
. .ttract ,000 uni#ue vi!itor! a $onth to the Open Briefing *e(!ite
>here *ere an average 2)104 uni#ue $onthly vi!itor! to the Open Briefing *e(!ite "uring thi! #uarterA up
again fro$ an average 1)584 vi!itor! "uring the previou! #uarter% >he average uni#ue $onthly vi!itor!
over !tage 2 !o far i! 1,$$3 <604 of target=%
&t appear! that our ne* $ar+eting !trategy ha! !ucce!!fully rever!e" the *orrying "o*n*ar"! tren" in
vi!itor nu$(er!% /e are no* e,periencing nu$(er! that are (ac+ on target) an" "uring March 2014 ha"
the highe!t nu$(er of vi!itor! for 19 $onth!%
0
100
200
300
400
600
900
500
800
700
1000
1100
1200
1300
1400
1600
1900
1500
1800
1700
2000
2100
2200
Open Briefing | 3

(igure !. @u$(er of uni#ue vi!itor! an" vi!it! to the Open Briefing *e(!ite%
%. 3eceive 1! $e"ia $ention!
Open Briefing receive" no $e"ia $ention! in thi! #uarter% /e have !o far receive" 11 $ention! "uring
!tage 2 <724 of target=%
". .chieve an average online influence !core of "0#100
Open Briefing u!e! a (a!+et of online $etric! to $ea!ure !ocial $e"ia influence an" relative *e(!ite
i$portance% B!ing the!e) our average online influence !core acro!! thi! #uarter *a! 60%5?100) inclu"ing a
;oogle 2age3an+ of 6?10% >hi! *a! !lightly "o*n fro$ 61?100 "uring the previou! #uarter% Our current
online influence !core i! %1#100 <864 of target=%

(igure 3. Open BriefingC! average online influence !core%

0
600
1000
1600
2000
2600
3000
3600
4000
Di!itor!
Di!it!
30
36
40
46
60
66
90
Open Briefing |
). 2u(li!h $0 Open Briefing pu(lication!
Euring thi! #uarter) Open Briefing pu(li!he" an intelligence (rief on Qatari ai" an" foreign policy to*ar"!
1u"an an" three report! on the outco$e! of our $a-or !tu"y foreca!ting in!ecurity an" conflict in .frica%
>he intelligence (rief *a! in re!pon!e to intelligence re#ue!t! fro$ a civil !ociety net*or+) an" ha! !ince
garnere" con!i"era(le attention% >he report! on /e!t) 0entral an" 1outhern .frica outline" our foreca!t!
for in!ecurity an" conflict for each region "uring 2014% >hi! !tu"y *a! a $a-or acco$pli!h$ent for Open
Briefing) a! it !ho*ca!e" our uni#ue approach an" the a(ilitie! of our analy!t!) *hile provi"ing civil
!ociety) govern$ent an" (u!ine!!e! *ith intelligence an" foreca!ting that can infor$ their "eci!ion-
$a+ing%
&n a""ition) *e pu(li!he" a (riefing on +ey international "evelop$ent! for 2014 an" article! on ho* &!rael
!houl" approach &ranF! nuclear progra$$e an" on &n"iaF! -o!tling for geopolitical control in .fghani!tan%
/e al!o pu(li!he" nine of our *ee+ly (riefing!% On 29 'e(ruary) *e launche" a ne* fortnightly !erie!) The
View from Russia) an" pu(li!he" three e"ition! "uring thi! #uarter% &n each e"ition) Open BriefingF!
3u!!ian-!pea+ing re!earcher) :rin Eec+er) e,a$ine! the *ay $a-or event! an" i!!ue! are reporte" in the
3u!!ian $e"ia an" *hat thi! can tell u! a(out the attitu"e! of (oth the Gre$lin an" or"inary 3u!!ian!%
>he!e 10 pu(lication! $ean *e have no* pu(li!he" "1 pu(lication! in total "uring !tage 2 <984 of target=%
*. :,pan" the tea$ to 3% $e$(er! in total
>here are currently ! $e$(er! of the Open Briefing tea$) inclu"ing !taff) volunteer! an" a"vi!er! <974
of target=%
$. 3ai!e &1$0,000
Open Briefing a !ecure" grant thi! #uarter of H12)000 fro$ the @et*or+ for 1ocial 0hange an" receive"
the !econ" tranche of H10)000 fun"ing fro$ the 2ol"en-2uc+ha$ 0harita(le 'oun"ation% /e have !o far
rai!e" &"1,"$0 to*ar"! our 2012-16 (u"get <324 of target=%
10. ;enerate $.%% of inco$e fro$ !ource! other than tru!t! an"
foun"ation!
1.$% of our inco$e over !tage 2 ha! !o far co$e fro$ non-grant !ource! <204 of target=% >hi! i! a
"ecrea!e fro$ the 2%14 recor"e" at the en" of the previou! #uarter) a! *e receive" !u(!tantial grant
fun"! (ut no non-grant inco$e) *hich re"uce" the percentage !hare fro$ non-grant !ource!%
+hris ,bbott, (ounder - .xecutive /irector
16 May 2014