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Dr. Kristine Mirrer
May 15, 2014
Social Media Professionals: Erik Manassy
Founder of Stoney Creek Creative and Jets Twit
Erik Manassy is the founder of Stoney Creek Creatie and !ets "#it. Stoney Creek
Creatie #orks #ith clients on ho# to run their successful $usinesses throu%h effectie
&arketin%. Prior to Stoney Creek, Manassy o#ned Manassy Media, #hich is si&ilar to the
successor. !ets "#it is the 'odcast #here Manassy talks a$out his faorite ()* tea&, the (e#
+ork !ets. (ot only is it ,ust a 'odcast, !ets "#it also entures into $lo% 'osts and 'hoto sharin%
throu%h arious social &edia outlets.
- first discoered Manassy #hen - listened to one e'isode of !ets "#it 'odcast $ack in
2012. .fter hearin% a fe# e'isodes, - started to follo# hi& on t#itter and #e hae net#orked
#ith each other since. - contacted Manassy throu%h his )ace$ook 'a%e initially for the interie#
re/uest. Manassy a%reed to do the interie# and - sent hi& the /uestions ia e&ail since he lies
in Pennsylania, thus a face0to0face interie# #ould $e difficult to do. 1ere is the interie# #ith
32 1o# did you %et started into the field of Social Media Marketin%4
.2 - #as al#ays inoled and interested in the internet. - $uild one of the first 'u$ic
#e$sites $ack in 1552 for the .r&y as an intern. - #as fascinated $y technolo%y and out of
colle%e in 15556 &y first ,o$ #as #orkin% for an -SP. - #as al#ays interested in social &edia6 it
,ust #asn7t called that until the &id 20007s.
32 8as there a field of #ork you #ere in 'rior to this4
.2 - #as an intern for the 9.S. .r&y. 8ithout that ,o$, - &ay not hae $een interested in
this career 'ath. - #orked for an -SP for : years in the 'u$lic sector, #as recruited to #ork for
;lue Cross in the non0'rofit sector for < years $uildin% enter'rise #e$ solutions, and then &oed
to start &y o#n $usiness in 2005.
32 1o# did Stoney Creek Creatie start out4
.2 Stoney Creek is run $y &e and &y 'artner #ho actually #orked #ith &e for 15 years in
&y 'reious ,o$s. 8e ,ust thou%ht it #as a s&art idea to close our o#n 'riate $usiness and
for& one su'er &edia co&'any. Stoney Creek is the result and #as $orn in the fall of 201=. -
tell clients that #e hae $een in $usiness to%ether for 15 ho#eer6 $ecause #e $oth #orked
to%ether in the sa&e ca'acity.
32 )or those #ho aren>t fa&iliar #ith !ets "#it, #hat is the !ets "#it $rand all a$out4
.2 !ets "#it is &y $rain child $orn in 2005. - #as fascinated #ith t#itter since 200? $efore
anyone #as really online. - #as the 11k 'erson to si%n u' and kne# the i&'act it #as %oin% to
hae i&&ediately. - re&e&$er &y collea%ues in &y real ,o$ told &e - #as #astin% &y ti&e.
!ets "#it is e@actly #hat it sounds like, !ets infor&ation on "#itter. -f you follo# &e and are
one of &y first follo#ers, you kno# that - #as 'ro$a$ly one of the first 'eo'le online talkin% !ets
.** "1E "-ME. . $lo% #as for&ed and soon after a 'odcast. ;oth are ery 'o'ular #ith the
fans and - kee' chu%%in% alon%.
32 Descri$e the day of recordin% the !ets "#it 'odcast. 1o# &uch #ork %oes into recordin% an
.2 !ets "#it recorded its 20?th e'isode today. - #ould say the first 150 of the& #ere &e
recordin% 10020 &inute cli's talkin% !ets any %ien day of the #eek. "he 'odcast has co&e a
lon% #ay and althou%h - tried co0hosts in the early sho#s, - neer could find the 'erfect co0host
that co&'li&ented &e, and ice ersa. - think #ith the addition of *onny Sie%el, #e are on to
soðin% ery s'ecial.
- used to ,ust A#in%B the early e'isodes, $ut #e do co&e u' #ith a talk 'oints list #hich are
deelo'ed the ni%ht $efore the sho#. 8e reference on the sho#, the A%reen roo&B #hich is
si&'ly *onny and - #ar&in% u' for the recordin% and confir&in% #hat #e #ill talk a$out. .fter
that it7s t#o %uys talkin% real !ets talk. (othin% is scri'ted and #e %o #here the conersation
takes us $ut #e try to coer &ost of the $ullet 'oints identified the ni%ht $efore.
- ri' the sho# into .MP=, u'load it to the serers and create the acco&'anyin% %ra'hic, then set
u' the t#eets. -n total it takes a$out 20= hours in total for each sho# CPre'aration, Decordin%,
Definin%, Postin%, and Pro&otin%E.
32 8hat are the %reatest $enefits of #orkin% in the field of Social Media Marketin%4
.2 - %et to #ork in the field - a$solutely loe. -t doesn7t feel like #ork eer. -7e &et so
&any %reat indiiduals in this field and hae so &any o''ortunities o'ened u' to &e $ecause of
8ithout it - #ould hae neer2
• F'ened u' &y o#n co&'any
• Met 'rofessional S'orts Players
• 8ork #ith ;o$$y Galentine on his charity
• 8ork #ith launchin% !oe (a&ath7s ;road#ay !oe "G
• ;een on 1H"G as a tail%atin% e@'ert
• Met the %reat 'eo'le of *:
"he list %oes onI.
32 8hat are so&e disadanta%es, and ho# do you &ake the $est out of it4
.2 (ot eeryone is %oin% to $e a fan of your #ork. *ook at cele$rities #ho hae to deal
#ith A1atersB online. Eeryone has access to you and so&eti&es - %et to hear it directly if
so&eone has it out for &e $ecause they disa%ree #ith a 'oint - hae.
- try to stay een keeled, and if -7& feelin% like -7& hain% a $ad day, social &edia is the last
thin% - #ant to $e on. !ust like the old sayin% your 'arents used to tell you2 A-f you don7t hae
anythin% nice to say, #alk a#ayB... Sa&e a''lies for social &edia.
32 )or those #ho are %ettin% into this field, #hat skills and 'ersonal /ualities are &ost i&'ortant
.2 - feel co&&unications, er$al and oral are i&'ortant. +ou hae to $e fast 'aced - $eliee
in any field #ith technolo%y. So&eti&es it can %et oer#hel&in%, $ut &ake sure you hae a
%reat syste& to 'rioritiJe your #ork. - hae to $alance fa&ily #ith the !ets "#it $rand and #ith
&y co&'any. "here is al#ays soðin% to doI Sayin% no is so&eti&es the $est o'tion.
32 8hat &a,ors are reco&&ended to %et into this field or anythin% related to it4
.2 - think a %ood Co&&unications de%ree or Co&'uter -nfor&ation Syste&s or related field
is the core.
32 1o# does the eolin% technolo%y 'lay a 'art4
.2 Eolin% technolo%y is the na&e of the %a&e in &y field. - al#ays hae to stay on to' of
the trends $ut - try not to $e $leedin% ed%e. "he e@ce'tion #as t#itter #hen - doe all in $efore
anyone kne# #hat it #as a$out. -t 'aid off, so - say &akin% calculated risks 'ays off.
.nd the /uestion that is so&e#hat related2
32 Since !ohn -dJik took oer as the HM of the (e# +ork !ets, a chan%e of 'hiloso'hy #as
&ade. -nstead of s'endin% tons of &oney on free a%ents, -dJik chose to sae &oney and s'end
#isely #ith free a%ents and the 2014 draft class. Does -dJik $rin% a %ood 'hiloso'hy4 Does his
'hiloso'hy connect #ith $usinesses in %eneral4
.2 - loe -dJik7s 'hiloso'hy. 1e is ery ðodical #ith &akin% decisions and it relates to
$usiness. -n fact he is runnin% a $usiness, and he is under i&&ense situation to 'ut out a #inner
as soon as 'ossi$le. 8ith any tea&, #hether it7s a s'orts tea& or a #e$ tea&, you hae so &any
'ersonalities and &oin% 'arts. "he key is to ta' into each indiidual>s7 stren%ths #hile
&ini&iJin% their #eaknesses.
-t7s al#ays i&'ortant to surround yourself #ith indiiduals #ho are s&arter than you. - used to
tell &y tea&s al&ost eery day that they #ere so &uch s&arter than &e and - truly relied and
alued their o'inion. - #as a$le to hone in on their stren%ths for the $etter&ent of the ision of
the co&'any. - think !ohn is doin% the sa&e thin%.
8hat - learned fro& the interie# #as that he #as internin% in the .r&y, #hich is #here
he %ot his foot in the door to his career 'ath. .fter the .r&y, he #orked for an -SP for years and
deelo'ed an interest for technolo%y. "he one thin% that stood out fro& the interie# #as #hen
he &entioned that he ,oined "#itter $efore it 'eaked in its 'o'ularity. 8hat - kne# $efore the
interie# #as the !ets "#it $rand, #here he further ela$orated &ore a$out it. -n addition, - had
so&e kno#led%e of Stoney Creek, $ut learned &ore a$out it once he descri$ed Stoney Creek
"he 'ositie i&'ressions of social &edia &arketin% are that he %ot to #ork #ith arious
s'orts fi%ures in addition to a''earin% on teleision. .lso, #ith !ets "#it and his 'resence on
t#itter, Manassy %ets to interact #ith fello# !ets fans as #ell as receiin% feed$ack fro& others.
)ro& the interie#, you can tell that he has a lar%e social &edia follo#in% due to his 'resence on
social &edia outlets such as "#itter, )ace$ook, Hoo%leK, etc.
)ro& this interie#, - learned that you can %o into any field related to technolo%y. Een
thou%h he su%%ested Co&&unications as a &a,or, there are other &a,ors you can %o into such as
Marketin% or anythin% related to technolo%y. "he &ost i&'ortant as'ect of $ein% social &edia
say is to also $e #ell rounded #ith technolo%y eery year since technolo%y chan%es ery fast.
-t #as an interestin% e@'erience readin% his res'onses for the interie#, and it definitely hel'ed
out to learn &ore a$out social &edia. 8hat could hae $een done $etter #as if - sent the
/uestions earlier or do the interie# ia lie ideo chat. - #ould7e asked the sa&e /uestions, $ut
it #ould hae had a different feel to it.
CHECKLST F!" PL#$#"SM
1E C L E - hae not handed in this assi%n&ent for any other class.
2E C L E -f - reused any infor&ation fro& other 'a'ers - hae #ritten for other classes, -
clearly e@'lain that in the 'a'er.
=E C L E -f - used any 'assa%es #ord for #ord, - 'ut /uotations around those #ords, or
used indentation and citation #ithin the te@t.
4E C L E - hae not 'added the $i$lio%ra'hy. - hae used all sources cited in the
$i$lio%ra'hy in the te@t of the 'a'er.
5E C L E - hae cited in the $i$lio%ra'hy only the 'a%es - 'ersonally read.
?E C L E - hae used direct /uotations only in cases #here it could not $e stated in another
#ay. - cited the source #ithin the 'a'er and in the $i$lio%ra'hy.
:E C L E - did not so oer0use direct /uotations that the 'a'er lacks inter'retation or
<E C L E - checked yes on ste's 10: and therefore hae $een fully trans'arent a$out the
research and ideas used in &y 'a'er.
(a&e2 Kalind Patel Date2 May 15, 2014