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Corporate Business Strategy: The case study of News Corporation



Table of Content
1 Introduction .......................................................................................................................... 1
2 Corporate Profile .................................................................................................................. 2
3 News Corporation: history and corporate strategy .............................................................. 2
4 News Corporation current strategy ...................................................................................... 6
5 Conclusion ......................................................................................................................... 12
Reference.................................................................................................................................. 13
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1 Introduction
Corporate Strategy is related to the general drive and range of the business to suit the hopes of
the stakeholders. This is vital degree as it is strongly impacted by investors in the trading and
performs to lead tactical determination-making during the affair. Corporate strategy usually
receives the obvious statement in a mission declaration. This study aims to critically evaluate
corporate strategy through the case study of News Corp. and its current strategy of spinning off.
2 Corporate Profile
News Corporation is a varied international media firm. The Firm has operation in six
divisions: Cable Network Programming; Filmed Entertainment; Television; Direct Broadcast
Satellite Television; Publishing, and Other. In Cable Network Programming the content is
regarding the production and licensing of news, business news, sports, overall entertainment and
film programming for allocation via cable TV schemes as well as straight broadcast satellite
operators. Filmed Entertainment occupies in the producing and acquiring live-action and
animated motion pictures for distributing and licensing in the whole formats in every
entertaining media all over the world. TV is involved in the operating of broadcast television
stations and the broadcast of network programming. It involves in the straight broadcasting
satellite trade via its branch, SKY Italia. In November 2012, News Corporation, via a completely
owned branch, fulfilled entrance of ESPNs partnership attention in ESPN STAR sports.
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3 Conclusion
This study provides basic understanding on corporate strategy evaluation through the case
study of News Corp. and its current strategy of spinning off. In order to achieve the study
purpose, the News Corp. strategies employed throughout its history are examined. The
evaluation of News Corp. spin off is provided by identifying its expectation and performance;
thus, the viewpoint on its overall strategy is drawn.

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Reference
Andrews, K. R. (1997). 5 The Concept of Corporate Strategy. Resources, Firms, and Stratregies:
A Reader in the Resource-based Perspective, 52.
Cooper, J. E. and McQuade, A. (2012). The case teaching note on News Corporation strategy.
Available at: http://pgsm.co.uk/members/teaching/strategic/news_corp.pdf
Friedman, J. (2013). Rupert Murdochs Next Game-Changing Gamble. The Fiscal Times.
Available at: http://www.thefiscaltimes.com/Columns/2013/07/23/Rupert-Murdochs-Next-
Game-Changing-Gamble.aspx#page1
Kafka, P. (2013). Rupert Murdoch Announces the News Corp. Divorce: The Full Memo.
AlthingSD. 28 Jun. Available at: http://allthingsd.com/20120628/rupert-murdoch-announces-
the-news-corp-divorce-the-full-memo/
Marjoribanks, T. (2009). News Corporation, Technology and the Workplace: Global Strategies,
Local Change. Cambridge University Press
Sun, L. (2013). How Should Investors Play the News Corp. Split?. The Motley Fool. 28 May.
Available at: http://beta.fool.com/leokornsun/2013/05/28/how-should-investors-play-the-
news-corporation-spl/35435/