You are on page 1of 7


Corporate Social Responsibility

Table of Content
1 Corporate Social Responsibility (CSR) ............................................................................... 1
2 Environmental issues ........................................................................................................... 4
3 Social change ....................................................................................................................... 5
Reference.................................................................................................................................... 7

1 Corporate Social Responsibility (CSR)
The definition of CSR is regarding the upgrading of concerns of environment, society,
economy and ethics into trading tactics and implementations (Figure 1). Whilst Werner and
Chandler (2010) have made the argument that yet there should be a frame of solid establishment
in the area of CSRs various explanations regarding consistent, clarifications, labels and
vocabulary. For instance, Wood (1995) makes the suggestion that the fundamental sketch of
CSR is the intertwining instead of separate units of business and community whist for Matten
and Moon (2008) the basic idea of CSR is the reflection of corporate communal liability of the
associations status and actions in terms of its supposed communal responsibilities. Even though
CSR has achieved gradual force and reputation inside the trading society within the last decade
there yet is a long history of the fundamental perception. For instance, Hopkins and Crowe
(2003) make the suggestion that there usually happens to be a strain between business targets and
communal targets and they name the authority of the craft unions in the Middle Ages, the slavery
trading and the revolutions for the improvement of living and working standards in Great
Britains fast developing towns and cities within the 19
century, as per illustrative proof of
these strains.

Source: Adopted from Carroll (1991)
Figure 1: Carroll CSR pyramid

Frederick (2006) has made the argument that the defining of the tasks of the association
related to broader communal and ethical responsibilities started to happen in the hubs of
capitalist growth in the nineteenth century. More commonly Smith (1995) has made the
suggestion that the idea of CSR happens to be no new, since several would want them to trust,
and that the discussion regarding trading to be an ethical institution dated back to the time of
philosophers for example Plato, Aristotle, Kant, Max. A lot of elements are quoted to be very
critical in the establishment of the present momentum underlying CSR, which is proved by the
fact that the amount of firms giving CSR publish has raised nearly tenfold during the time 1996-
2008 (Carroll and Shabana, 2010). Garriga and Mel (2004) make the suggestion that five main
factors have made the influence on the raising business concentrating on CSR specifically larger
stake-holder consciousness regarding corporate moral, communal and surrounding manner;
straightforward stakeholder stress; investor stress; peer stress and a raised awareness regarding
communal liability. Kramer and Porter (2007) make the argument that there happens to be four
predominant explanations for CSR specifically moral obligation, sustainability, license to
operate and reputation. National and supranational states have been proactive in the CSR
promotion. The European Union, for instance, gave promotion to the whole member states and
the Commission for the European Communities makes the argument that CSR has achieved
raising realization among firms as a critical factor in new and rising types of governing as it
supports them to react to basic shifts in the whole business surrounding (Kytle and Ruggie,
2005). Such variations get the inclusion of globalization and the liabilities firms seek for the
demand to direct to since they gradually have become critical factors in corporate triumph; and
the necessity for firms in the recruitment and retaining of greatly expertise persons. McWilliams
and Siegel (2001) apply a tactical marketing perception with the argument that CSR stands for a
main instrument for the creation, development and sustainment of distinguished brand names.
2 Environmental issues
According to Bansal (2003), environmental problems act as destructive sides of human action
to the biophysical surrounding. Environmentalism, a trend of society and environment with the
start in the 1960s, names environmental matters via support, education, and activism.

Considerable present environmental matters might be the inclusion of temperature variation,
pollution, surrounding degrading, and resource exhaustion, and so on. The preservation action
lobbies for conservation of endangered species and preservation of all kinds of ecologically
precious natural regions. The twentieth century appeared to become the realization and invention
of a hub of environmental issues (Harris, 2012). This century has to confront with the obstacle of
giving solution to such issues and prevention more of its appearance. Brightly, it would turn out
that a lot of resolutions for avoidance and solution of environmental matters could be positioned
in one way.
A large number of environmental issues come from the association, type of manufacturing
and consumption influences of industrial communities. Widely speaking, the techno-scientific
foundation of such communities releases two ways of influences - in the scale of its usage and
consumption of resources, and the manufacturing of large amounts of pollutants and hazardous
technologies - both of them have done damage debilitation to the non-human surrounding and
human themselves. As stated in Green (2008), even though a lot of less influential substitutes
have been in existence inside and outside industrial communities, the hegemonic pattern is vastly
fixed inside the economic structure of the whole communities, and particularly in the foundation
and implementation of transnational associations. The definition of a developed country is via
the deepness of its promise to and degree of accomplishment inside this philosophy. The
definition of developing countries is destined to see just one path: at the destructing way already
stepped. Yet, practically the whole of them are usually hindered in following even this desperate
route by the irregularity of the global economic order. Incapable of succeeding in growth they
would rather make the furnishing of the states of the developed countries triumph: low-cost
entrance to resources (in nature as well as labor force), a profusion of native understanding and
resource multiplicity, and terms of business preferable to developed countries. The
environmental and human effects of this are vast, since their influence seems to be seen in almost
areas. For instance, in Nigeria the production of oil extracted leads to health and surrounding
issues in which it is used in a lot of countries (since fuel and petrochemical goods for example
agrochemicals), where it originates (the deltas and oceans) and internationally via donations to
global warming. The environmental issue appears to be an economic and thus political issue of

the biggest ranking. Either the developed or the developing countries are not permanently
sentenced to go on this way. The confrontation is to escape the destructive hegemonic
technological pattern while organizing a righteous change inside the economic and political sides
(Braun, 2008).
3 Social change
Social shift is the reference to a variation in the communal structure of a community. Social
change might be the inclusion of variations in natural, communal institutions, communal
manners, or communal connections (McMichael, 2011). The basis of communal variation is
variation in the idea procedure in humans. Communal variation might be the reference to the
perception of communal development or sociocultural development, the philosophical thought
that community shifts forward via dialectical or developmental method. It might be the reference
to an exemplary variation in the socio-economic organization, for example a movement away
from feudalism and towards capitalism. Correspondingly it might as well be the reference toward
communal rebellion, for example the Socialist rebellion with its presence in Marxism, or to other
communal actions, for example Womens suffrage or the Civil rights action. Communal shift
might be resulted in by means of culture, religion, economy, science or technology.
Among the clearest shifts presently appearing is the variation in resident distribution. In the
latest years, developing countries turned out to be a bigger ratio of global population, raising
from 68% in 1950 to 82% in 2010, whilst total residents of the developed areas witnesses a
decline from 32% of the whole global population in 1950 to 18% in 2010 (Livi-Bacci, 2012).
China and India go on being the biggest countries, with the following by the US as a far third.
Yet, population rise all over the world is becoming slow. As reported by Shackman et al. (2012),
population growth in developed territories has been witnessing a slow growth from 1950s, and is
at the present at 0.3% growth annually; while population growth in the less developed areas with
the exclusion of the least developed has as well been witnessing a slow growth, from 1960, and
is at the present at 1.3% growth annually. According to May (2012), population growth in the
least developed areas has not indeed decreased, and reaches the biggest at 2.7% of growth

This document is provided by:
VU Thuy Dung (Ms.)

Center for Online Writing Resources

Facebook :
Email :
Blogger :
Website :

Bansal, P. (2003). From issues to actions: The importance of individual concerns and
organizational values in responding to natural environmental issues. Organization Science,
14(5), 510-527.
Braun, B. (2008). Environmental issues: inventive life. Progress in Human Geography.
Carroll, A. B. (1991). The pyramid of corporate social responsibility: toward the moral
management of organizational stakeholders. Business horizons, 34(4), 39-48.
Carroll, A. B., & Shabana, K. M. (2010). The business case for corporate social responsibility: a
review of concepts, research and practice. International Journal of Management Reviews,
12(1), 85-105.
Frederick, W. C. (2006). Corporation, be good!: The story of corporate social responsibility.
Dog Ear Publishing
Garriga, E., & Mel, D. (2004). Corporate social responsibility theories: mapping the
territory. Journal of business ethics, 53(1-2), 51-71.
Green, J. (2008). Environmental issues. Focus, 7(2).
Harris, F. (Ed.). (2012). Global environmental issues. Wiley. com.

Hopkins, M., & Crowe, R. (2003). Corporate social responsibility: is there a business case.
ACCA UK, London.
Kramer, M. R., & Porter, M. E. (2007). Strategy and society: the link between competitive
advantage and corporate social responsibility. Harvard Business Review.
Kytle, B., & Ruggie, J. G. (2005). Corporate social responsibility as risk management: A model
for multinationals.
Livi-Bacci, M. (2012). A concise history of world population. John Wiley & Sons.
May, J. F. (2012). World Population Trends and Issues. In World Population Policies (pp. 13-
40). Springer Netherlands.
McMichael, P. (2011). Development and social change: A global perspective. Pine Forge Press.
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm
perspective. Academy of management review, 26(1), 117-127.
Shackman, G., Wang, X., & Liu, Y. L. (2012). Brief Review of World Population Trends:
Summary. Available at SSRN 2080860.
Smith, S. L. (1995). Three Faces of Corporate Social Responsibility: Three Sociological
Approaches. Corporate Governance and Corporate Control. London: Cavendish, 291-336.
Werther Jr, W. B., & Chandler, D. (2005). Strategic corporate social responsibility as global
brand insurance. Business Horizons, 48(4), 317-324.
Wood, D. J., & Jones, R. E. (1995). Stakeholder mismatching: A theoretical problem in
empirical research on corporate social performance. International Journal of Organizational
Analysis, 3(3), 229-267.