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to misplace or damage documents are re- munications company, Publicis Groupe. The Publicis team used SCLIntra En-
duced and the risk of confidential infor- Each day, couriers including FedEx, terprise, a scalable, network-installed sys-
mation being compromised is mini- DHL, and UPS deliver 700-900 pack- tem of SCLogic software and Motorola
mized. Moreover, its drop feeder reduces ages to the Leo Burnett USA receiving hardware optimized for use on corporate
jams, eliminates the need to jog, and pro- dock. Publicis employees receive vital intranets. Ms. Wilson developed a fail-
ficiently processes even the most dam- information and materials from clients, safe process by using Motorola mobile
aged and prep-intensive documents. colleagues, and vendors on a daily ba- computers and cordless handheld scan-
For more information, visit OPEX on- sis, and the question “where’s my pack- ners to log package delivery informa-
line at age?” has an urgent intensity. tion into the SCLIntra application at
The packages come in to the Distribu- each step in the process. This paperless
tion Center for the Traffic Department, SCLogic solution was ideal for the
SCLogic Helps Leo Burnett where Joyce Wilson, Traffic Manager, multi-building delivery challenge faced
USA Increase Productivity Leo Burnett USA, is in charge. Ms. Wil- by Ms. Wilson and her team.
son’s team must sort, track, and deliver With SCLIntra Enterprise, the Leo
NEW YORK, NY -- If you are familiar the packages to the eagerly waiting Burnett USA Traffic Department is pro-
with the Jolly Green Giant and the Publicis employees within hours of re- viding efficient accountable delivery of
Pillsbury Doughboy, you know some of ceiving them. The task is complicated by packages across multiple floors of mul-
the iconic advertising imagery that made the fact that the employees work on many tiple buildings. The result is reduced
Leo Burnett famous around the world. different floors of multiple buildings costs and a boost in productivity.
The advertising agency that Burnett across the city of Chicago. And there is a “Eliminating the enormous volumes
founded in Chicago in 1935 is now part of 40% jump in package volume during the of paper and cutting the required num-
a global network of over 200 operating fall ramp-up to the holiday season. ber of printers are just some of the cost
units including 94 full-service advertis- As additional Publicis divisions and savings we’ve experienced,” said Ms.
ing/marketing agencies in 83 countries. companies were added to Wilson’s mis- Wilson.
Leo Burnett USA is a wholly owned sub- sion, the need for a more efficient solu- To learn more, call 888-776-5918, or
sidiary of the world’s fourth largest com- tion became increasingly apparent. visit


MAY/JUNE 2008 / MAIL: The Journal of Communication Distribution