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2014 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.

com
Denis Doeland

E-mail | denis.doeland@ddmca.com
Twitter | @denisdoeland
Facebook | facebook.com/ddmcao"cial
LinkedIn | nl.linkedin.com/denisdoeland
Blog | www.denisdoeland.com
Web | www.ddmca.com
Phone | +31 (0)6-13520250

Market Landscape Report
Dutch DJs vs 1.0 | 21
st
of May, 2014
Competitive Intelligence
for Companies and Brands
The purpose of this report
Social media is now the most popular online activity, but how do you nd valuable insights in all the user-generated content
on review sites and blogs, millions of Facebook posts, and billions of Tweets? DDMCA analyzes all social media
conversations in real-time, including dozens of attributes like inuence, sentiment, volume, and demographics. DDMCA then
detects actionable signals from the everyday noise and surfaces that information as it happens.
Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to
make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to
develop an in-depth idea of the social consumer. This is considered the basic foundation for enabling an enterprises to:

Execute focused engagements like one-to-one and one-to-many
Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
Maximize the fan experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent
application of social media analytics is to get to know the fan base on a more emotional level to help better target customer
service and marketing.
One of the best ways to help develop a social media strategy for is to assess what your competitors are doing. In this report,
DDMCA is sharing some of the insights and processes through social media competitive analyses of 7 Dutch DJs.

So, why is performing a social competitive analysis an essential part of your social media success? Because by analyzing
the di"erent competitors you can set realistic benchmarks for based on what others in your industry are seeing in terms of
fan growth and engagement. As mentioned, it also helps lay the framework for a successful social media based on the
successes of others in your space.

In this report you will nd extensive data of Facebook, Twitter, Instagram, YouTube and Google+ over the last 30 days of
Armin van Buuren, Tisto, Afrojack, Nicky Romero, Hardwell, Blasterjaxx and Martin Garrix. In each of the charts we
highlighted the current no.1 of the world Hardwell. Find out for yourself how they perform towards each other.
2014 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com
Dutch DJs in the Landscape
As of May 20, 2014 analyzed over the last 30 days
Dutch DJs with Social Presences
As of May 20, 2014
Top Twitter Social Content
Twitter Summary
Apr 21, 2014-May 20, 2014 (Slide 1 of 2)
Twitter Summary
Apr 21, 2014-May 20, 2014 (Slide 2 of 2)
Top 12 Twitter Content
Apr 21, 2014-May 20, 2014 (Slide 1 of 3)
Top 12 Twitter Content
Apr 21, 2014-May 20, 2014 (Slide 2 of 3)
Top 12 Twitter Content
Apr 21, 2014-May 20, 2014 (Slide 3 of 3)
Twitter Metrics
As of May 20, 2014
Twitter Followers
Apr 21, 2014 - May 20, 2014
Growth in Twitter Followers
Apr 21, 2014 - May 20, 2014
Average Daily Tweet Volume
Apr 21, 2014 - May 20, 2014
Tweet Volume by Day
Apr 21, 2014 - May 20, 2014
Engagement Rate for Tweets
Tweet Engagement Rate
The number of interactions (retweets and favorites), per thousand followers, of Hardwell's own tweets
during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Rate per Tweet
Average Engagement Rate per Tweet
The average number of interactions (retweets and favorites), per thousand followers, of Hardwell's
tweets during this time period.
Apr 21, 2014 - May 20, 2014
Total Engagement for Tweets
Tweet Engagement Total
The total number of interactions (retweets and favorites) of Hardwell's own tweets during this time
period.
Apr 21, 2014 - May 20, 2014
Average Total Engagement per Tweet
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of Hardwell's tweets during this time period.
Apr 21, 2014 - May 20, 2014
Tweet Volume vs.
Average Total Engagement per Tweet
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of Hardwell's tweets during this time period.
Top Facebook Social Content
Facebook Summary
Apr 21, 2014-May 20, 2014 (Slide 1 of 2)
Facebook Summary
Apr 21, 2014-May 20, 2014 (Slide 2 of 2)
Top 12 Facebook Content
Apr 21, 2014-May 20, 2014 (Slide 1 of 3)
Top 12 Facebook Content
Apr 21, 2014-May 20, 2014 (Slide 2 of 3)
Top 12 Facebook Content
Apr 21, 2014-May 20, 2014 (Slide 3 of 3)
Facebook Metrics
As of May 20, 2014
Facebook Likes
Apr 21, 2014 - May 20, 2014
Growth in Facebook Likes
Apr 21, 2014 - May 20, 2014
Average Daily Facebook Post Volume
Apr 21, 2014 - May 20, 2014
Facebook Post Volume by Day
Apr 21, 2014 - May 20, 2014
Engagement Rate for Facebook Posts
Facebook Post Engagement Rate
The total number of interactions (likes, comments, and shares), per thousand page likes, of posts on
Hardwell's Facebook page during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Rate per Facebook Post
Facebook Average Engagement Rate per Post
The average number of interactions (likes, comments, and shares), per thousand page Likes, of posts on
Hardwell's Facebook page during this time period.
Apr 21, 2014 - May 20, 2014
Engagement Total for Facebook Posts
Facebook Post Engagement Total
The total number of interactions (likes, comments, and shares) of posts on Hardwell's Facebook page
during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Total per Facebook Post
Facebook Average Engagement Total per Post
The average number of interactions (likes, comments, and shares) of posts on Hardwell's Facebook
page during this time period.
Apr 21, 2014 - May 20, 2014
Facebook Post Volume vs.
Average Engagement Total per Facebook Post
Facebook Average Engagement Total per Post
The average number of interactions (likes, comments, and shares) of posts on Hardwell's Facebook
page during this time period.
Top Google+ Social Content
Google+ Summary
Apr 21, 2014-May 20, 2014 (Slide 1 of 2)
Google+ Summary
Apr 21, 2014-May 20, 2014 (Slide 2 of 2)
Top 12 Google+ Content
Apr 21, 2014-May 20, 2014 (Slide 1 of 3)
Top 12 Google+ Content
Apr 21, 2014-May 20, 2014 (Slide 2 of 3)
Top 12 Google+ Content
Apr 21, 2014-May 20, 2014 (Slide 3 of 3)
Google+ Metrics
As of May 20, 2014
Google+ Plus Ones
Both DJs dont have this channel
Apr 21, 2014 - May 20, 2014
Growth in Google+ Plus Ones
Both DJs dont have this channel
Apr 21, 2014 - May 20, 2014
Average Daily Google+ Post Volume
Both DJs dont have this channel
Apr 21, 2014 - May 20, 2014
Google+ Post Volume by Day
Apr 21, 2014 - May 20, 2014
Engagement Rate for Google+ Posts
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on Hardwell's
Google+ page during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Rate per Google+ Post
Google+ Average Engagement Rate per Post
The average number of interactions(+1s, comments, and reshares), per thousand Page +1s, of posts on
Hardwell's Google+ page during this time period.
Both DJs dont have this channel
Apr 21, 2014 - May 20, 2014
Engagement Total for Google+ Posts
Google+ Posts Engagement Total
The total number of plus ones, comments, and reshares of posts on Hardwell's Google+ page during
this time period.
Both DJs dont have this channel
Apr 21, 2014 - May 20, 2014
Average Engagement Total per Google+ Post
Google+ Average Engagement Total per Post
The average number of interactions(+1s, comments, and reshares) of posts on Hardwell's Google+ page
during this time period.
Both DJs dont have this channel
Apr 21, 2014 - May 20, 2014
Google+ Post Volume vs.
Average Engagement Total per Google+ Post
Google+ Average Engagement Total per Post
The average number of interactions(+1s, comments, and reshares) of posts on Hardwell's Google+ page
during this time period.
Top YouTube Social Content
YouTube Summary
Apr 21, 2014-May 20, 2014 (Slide 1 of 2)
YouTube Summary
Apr 21, 2014-May 20, 2014 (Slide 2 of 2)
Top 12 YouTube Content
Apr 21, 2014-May 20, 2014 (Slide 1 of 3)
Top 12 YouTube Content
Apr 21, 2014-May 20, 2014 (Slide 2 of 3)
Top 12 YouTube Content
Apr 21, 2014-May 20, 2014 (Slide 3 of 3)
YouTube Metrics
As of May 20, 2014
YouTube Subscribers
Apr 21, 2014 - May 20, 2014
Growth in YouTube Subscribers
Apr 21, 2014 - May 20, 2014
Average Daily YouTube Post Volume
Apr 21, 2014 - May 20, 2014
YouTube Post Volume by Day
Apr 21, 2014 - May 20, 2014
Engagement Rate for YouTube Posts
YouTube Posts Engagement Rate
The total number of likes, dislikes, and comments, per thousand likes, of videos on Hardwell's YouTube
channel during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Rate per YouTube Post
YouTube Average Engagement Rate per Post
The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on
Hardwell's YouTube channel during this time period.
Apr 21, 2014 - May 20, 2014
Engagement Total for YouTube Posts
YouTube Posts Engagement Total
The total number of likes, dislikes, and comments of videos on Hardwell's YouTube channel during this
time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Total per YouTube Post
YouTube Average Engagement Total per Post
The average number of interactions (likes, dislikes, and comments) of videos on Hardwell's YouTube
channel during this time period.
Apr 21, 2014 - May 20, 2014
YouTube Post Volume vs.
Average Engagement Total per YouTube Post
YouTube Average Engagement Total per Post
The average number of interactions (likes, dislikes, and comments) of videos on Hardwell's YouTube
channel during this time period.
Top Instagram Social Content
Instagram Summary
Apr 21, 2014-May 20, 2014 (Slide 1 of 2)
Instagram Summary
Apr 21, 2014-May 20, 2014 (Slide 2 of 2)
Top 12 Instagram Content
Apr 21, 2014-May 20, 2014 (Slide 1 of 3)
Top 12 Instagram Content
Apr 21, 2014-May 20, 2014 (Slide 2 of 3)
Top 12 Instagram Content
Apr 21, 2014-May 20, 2014 (Slide 3 of 3)
Instagram Metrics
As of May 20, 2014
Instagram Followed By
Apr 21, 2014 - May 20, 2014
Growth in Instagram Followed By
Apr 21, 2014 - May 20, 2014
Average Daily Instagram Post Volume
Apr 21, 2014 - May 20, 2014
Instagram Post Volume by Day
Apr 21, 2014 - May 20, 2014
Engagement Rate for Instagram Posts
Instagram Posts Engagement Rate
The total number of likes and comments, per thousand followers, of posts on Hardwell's Instagram
during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Rate per Instagram Post
Instagram Average Engagement Rate per Post
The average number of interactions (likes and comments), per thousand followers, of posts on
Hardwell's Instagram during this time period.
Apr 21, 2014 - May 20, 2014
Engagement Total for Instagram Posts
Instagram Posts Engagement Total
The total number of likes and comments of posts on Hardwell's Instagram during this time period.
Apr 21, 2014 - May 20, 2014
Average Engagement Total per Instagram Post
Instagram Average Engagement Total per Post
The average number of interactions (likes and comments) of posts on Hardwell's Instagram during this
time period.
Apr 21, 2014 - May 20, 2014
Instagram Post Volume vs.
Average Engagement Total per Instagram Post
Instagram Average Engagement Total per Post
The average number of interactions (likes and comments) of posts on Hardwell's Instagram during this
time period.
SEO
As of May 20, 2014 (Slide 1 of 2)
Homepage Title
As of May 20, 2014 (Slide 2 of 2)
Homepage Title
As of May 20, 2014 (Slide 1 of 2)
Homepage Meta Description
As of May 20, 2014 (Slide 2 of 2)
Homepage Meta Description
As of May 20, 2014 (Slide 1 of 2)
Homepage Meta Keywords
As of May 20, 2014 (Slide 2 of 2)
Homepage Meta Keywords
As of May 20, 2014
Moz Domain Authority
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Apr 21, 2014 - May 20, 2014
Moz Domain Authority by Day
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
As of May 20, 2014
Moz External Links
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
Apr 21, 2014 - May 20, 2014
Moz External Links by Day
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
As of May 20, 2014
Moz Domain Authority vs. Moz External Links
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
Note | Disclaimer | Copyright

The content of this report has been carefully reviewed. DDMCA will not be liable in respect of any business,
including without limitation loss of or damage to prots, income, revenue, business, contracts, commercial
opportunities or goodwill.

This report is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed,
published or broadcast without the prior written permission of DDMCA the owner of the issued content. You
may not alter or remove any trademark, copyright or other notice from copies of the content without prior written
permission.

DDMCA is currently working to rene the models based on data from several social analytics from di"erent
social media channels. Questions how to evaluate a DJ? Need a full report or benchmark for a DJ? An o"er for a
full complete customized report can be required via the details below.

Contact (to order a report or book a seminar)

DDMCA
Attn. Denis Doeland
Keizersgracht 330-b
1016 EZ Amsterdam
The Netherlands

Mobile | +31 6 13520250
E-mail | denis.doeland@ddmca.com
Web | ddmca.com or denisdoeland.com