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INDUSTRY PROFILE
Consumer electronics market in India:
The market consists of Television Market, Refrigerator Market, Air Conditioner Market,
Mobile Handset Market, Laptops & Personal Computers Market, Gaming Consoles etc.
According to research Consumer Electronics Market Forecast to 2012, the global
consumer electronics market is forecasted to grow at a CAGR of around 5% during 2009
2012. Also, during the same period, the global consumer electronics shipment will grow at a
CAGR of around 5%. Various factors driving the future growth have been thoroughly studied
in the report.
On the regional front, it was found that the American region, mainly US, is driving the global
consumer electronics industry, closely followed by Europe. In future, Asia Pacific region will
constitute the major portion of the consumer electronics industry, mainly due to the increase
in demand from the developed countries in the region. Also, the American region along with
the European region will see a decline in their market shares because the markets there have
attained saturation and only the advent of new technology will boost the demand.
Research foresees continuous development of digital technologies which are revolutionizing
the consumer electronics industry worldwide. Moreover, the continuously falling prices of
consumer electronics in several regions are also giving a reason to higher number of
consumers to spend on consumer electronics. These factors indicate that the consumer
electronics industry has bright future ahead, particularly in countries like China and India
where the economy is moving at a relatively fast pace.
Consumer Electronics Market Forecast to 2012 provides extensive information and
rational analysis on the global consumer electronics market and emerging trends in the
industry. It gives an insight of the regional trends along with the product-wise segmentation
of the consumer electronics market across the globe. Analysis and statistics regarding market
size, growth, regional segmentation, and trends in technology developments have been
thoroughly studied to give comprehensive overview of the market.
The growing convergence of information, communication and entertainment is bringing a
new era of consumer electronics in India. Consumer electronics is one of the largest segments
in the Indian electronics market. Booming Consumer Electronics Market in India, a new
research report by RNCOS, observed that the countrys consumer electronics market
promises huge potential due to significantly low penetration rate. With increasing household
income levels, local manufacturing, and expanding distribution networks, the Indian
consumer electronics market is expected to grow at a CAGR of around 18% during 2011-
2014 to reach around US$ 13 Billion.

The research study found that rising income levels and low penetration of consumer
electronics products are among the factors largely attracting international as well as domestic
players to enter the Indian market. The penetration rate of various consumer electronic
products like TV, AC, and refrigerators is low in India when compared to other developing
countries like China, Vietnam, and Russia. Also, there is a vast difference between the
penetration levels existing in urban and rural areas. The low penetration rate in rural market
represents tremendous growth opportunities for future.


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Moreover, we observed that the air-conditioner (AC) segment is one of the most important
product segments driving the overall growth of the Indian home appliances market.
Introduction of innovative features and technology coupled with the expansion of distribution
network is helping the market to grow at a faster rate.

The study, which thoroughly evaluates the Indian consumer electronics industry, finds how
foreign and domestic brands are competing in the market. Briefly discussing the current and
emerging industry trends, the report underlines future potential areas and key issues crucial
for the development of the market. The research not only evaluates the behavioral aspect of
the Indian consumers and their price sensitivity, but also analyzes the distribution channel
and prospects of the consumer electronics market in rural India. The report also includes brief
profile of key consumer electronics companies operating in the country, and analyzes their
strengths and weaknesses. With analysis and forecasts for various product segments like
television, microwave, and AC, the report aims at presenting a balanced outlook of the
industry to clients.

Sony, Panasonic and Sharp posted record losses in 2011-12 and their stocks are trading at
their lowest in decades on Tokyo Stock Exchange, but in India, Japanese companies are
increasingly challenging the dominance of Korean duo LG and Samsung in the Rs 38,000-
crore consumer electronics market. And they expect India to become one their largest
markets in the next 3-5 years.
The fastest growing trend in consumer electronics domain is the upgradation of durables,
especially the flat panel displays. The CRT TVs are getting upgraded to LCDs, LCDs to
LEDs, LEDs to 3D LEDs and smart 3D LEDs.
The consumer electronics industry has been witnessing a phenomenal growth globally over
the past few years. This growth can be attributed to the revolutionary technological
developments taking place in the consumer electronics industry. The revolution brought by
the digital technology has enabled the consumer electronics sector to profit from the growing
interaction of digital applications, such as camcorders, DVD player/recorder, still camera,
computer monitor, LCD TV, etc. In 2008, the global consumer electronics market was worth
US$ 335.2 Billion.


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Sharp Corporation
Sharp Corporation is a Japanese multinational corporation that designs and manufactures
electronic products. Headquartered in Abeno-ku, Osaka, Japan, Sharp employed around
55,580 people worldwide as of June 2011. The company was founded in September 1912 and
takes its name from one of its founder's first inventions, the Ever-Sharp mechanical pencil,
which was invented by Tokuji Hayakawa in 1915. Since then it has developed into one of the
leading electronics companies in the world. Sharp Corporation is the fourth-largest television
manufacturer in the world, after Samsung, LG and Sony.
Sharp acquired a controlling stake in Pioneer Corporation in 2007. On 25 June 2009, Sharp
and Pioneer agreed to form a joint venture comprising their optical businesses, called
"Pioneer Digital Design and Manufacturing Corporation".
Sharp In India
Sharp considers India to be an extremely important market for its products. It is a measure of
this strong belief in the Indian market , that it has three subsidiaries in India
a. Sharp India Limited which set up operations in 1989 is engaged sales of LCD TVs , Home
Appliances and other Consumer Durables
b. Sharp Software Development India Pvt Limited, established in 1999 engaged in developing
software for Sharp Digital Multifunction Products
c. Sharp Business Systems (India) Limited which commenced operations on May 1, 2000 is in
the fields of Solar Photovoltaic Products & Systems & Office Automation products like
Digital Multifunction Products, Facsimile Machines, Multi-media Projectors ,Professional
LCD Display Solutions, Video Wall Display Solutions, Electronic Cash Registers & POS
Terminals etc
Sharp Business Systems (India) Limited
Sharp Business Systems (India) Limited ,within a short span of ten years in India, is already
amongst the top brands for Digital Multifunction Products ( Network Printer/Copier/Scanner/
Fax ) Multi-media Projectors & LCD Display Solutions among other products

The company has a nation-wide sales & service network covering even the remotest locations
of India .





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History

In 1912, Tokuji Hayakawa founded a metal workshop in Tokyo. The first of his many
inventions was a snap buckle named 'Tokubijo'. Another of his major inventions was the
Ever-Sharp mechanical pencil in 1915, from which the Sharp Corporation took its name.
After the pencil business was destroyed by the 1923 Great Kant earthquake, the company
relocated to Osaka and began designing the first generation of Japanese radio sets. These
went on sale in 1925. In 1953 Sharp started producing television sets.
In 1964 Sharp developed the world's first transistor calculator, which was priced at
US$1,400. It took Sharp several years to develop the product as they had no experience in
making computing devices at the time. Two years later, in 1966 Sharp introduced its first IC
calculator using 145 Mitsubishi-made bipolar ICs, priced at US$1000. Its first LSI calculator
was introduced in 1969. This was the first pocketable calculator priced at less than US$300,
and turned out to be a popular item
Other notable achievements include the first LCD calculator in 1973. LCD technology
continues to be a key part of Sharp's product range, in both the component and consumer-
appliance sides of the business. Sharp shared a close working relationship with Nintendo
during the 1980s, and was granted licensing rights for the manufacture and development of
the C1 NES TV (1983, later released in North America as the Sharp Nintendo Television),
the Twin Famicom (1986), the Sharp Famicom Titler (1989), and the SF-1 SNES TV (1990).
All of these units are considered collectors items on the secondary market. One of the key
people driving Sharps inroads to LCD calculators was Tadashi Sasaki.
Sharp's Mobile Communications Division created the world's first commercial camera phone,
the J-SH04, in Japan in 1997. In 2008 Sharp collaborated with Emblaze Mobile on the
Monolith, "...an ambitious project to design the ultimate holistic mobile device. The project
was never brought to market. Key software developers were later picked up by other
companies.
In March 2012 the Taiwan-based electronics company Hon Hai (commonly known as
Foxconn) agreed to acquire a 10 percent stake in Sharp Corporation for US$806 million, and
to purchase up to 50 percent of the LCD displays produced at Sharp's plant in Sakai, Japan. In
June 2012, Hon Hai Chairman Terry Gou paid money for Sakai plant and got 50% ownership
of the plant. However, since the announcement in March,Sharp share price continued
declining and reached 192 yen at Aug 3. Original Hon Hai - Sharp deal's price is 550yen per
share. Finally both companies agreed to renegotiate share price.




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Products

Core technologies and products include: LCD panels, solar panels, mobile phones, audio-
visual entertainment equipment, video projectors, Multi-Function Printing Devices,
microwave ovens, air conditioners, cash registers, CMOS and CCD sensors, and flash
memory.
The first commercial camera phone was also made by Sharp for the Japanese market in
November 2000. Recent products include the ViewCam, the Ultra-Lite notebook PC, the
Zaurus personal digital assistant, Sidekick 3, and the AQUOS flat screen television.
Sharp manufactures a variety of consumer electronic products. These include LCD
televisions, sold under the Aquos brand, mobile phones, microwave ovens, Home cinema and
audio systems, air purification systems, fax machines and calculators.
For the business market, Sharp also produces ranges of projectors and monitors and a variety
of photocopiers and Laser Printers, in addition to electronic cash registers and Point of sale
technologies.
Sharp is a pioneer and innovator in the field of multi-functional devices (MFD) having won
many awards from BLI and BERTL - the two major authorities providing competitive
intelligence and test reviews in the print industry. SHARP's latest products - MX2600N and
MX3100N have once again broken new ground with the launch of version 3 Open System
Architecture (OSA3). This feature enhances productivity further still by letting third party
developers directly integrate their business applications with the MFD.
Sharp Solar has for a number of years been a leading supplier of silicon photovoltaic (PV)
solar cells.Now, it offers solar TV.In Q1 2010 they were rated the #1 producer of solar PV
systems, in terms of revenues.









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Quatrron 3D television LCD.

Compared with normal 2D displays, conventional 3D displays suffer from lower screen
luminosity, with the image appearing dark and faded. AQUOS Quattron 3D, however,
combines four proprietary technologies for an overall light utilization efficiency 1.8 times *3
that of the previous models, delivering an exceptionally bright 3D image.








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Colour technology
Images are given a wider colour range and higher precision with "4-colour x circuitry
technology," a combination of 4-colour panel technology panel technology, which overturns
the conventional notion that colour displays should employ 3 colours (red, green and blue),
and TV circuitry technology. Not only standard broadcasts, but also 3D images can be
enjoyed with maximum sharpness and vividness.
UV
2
A Technology
Photo-alignment technology at the picometer level (one picometer is one trillionth of a meter)
makes it possible to achieve intense "blacker blacks" and "whiter whites," which was difficult
with conventional methods. A faster response time has been achieved as well. Furthermore,
improved light utilization efficiency makes it possible to achieve all this with lower power
consumption.
FRED technology(high-speed LCD drive technology for 3D displays)
In the past, 3D images have been achieved through high-speed liquid crystal driving using
two signal lines, but with rapid-response UV
2
A technology *9, successful high-speed liquid
crystal driving can be achieved with a single signal line. This enables minimal wiring and
component count inside the LCD panel and improved light efficiency, helping to achieve a
bright image and low power
A major reduction in crosstalk makes for a top quality 3D image.
In 3D displays, separate images intended for the left eye and right eye are displayed
alternately to create the perception of a 3D image. This system, however, often generates
crosstalk, in which the images for the left eye and right eye overlap. AQUOS Quattron 3D
models utilize LCD panels with superb high-speed response and high-precision lighting
control of backlights to achieve 3D images with greatly reduced crosstalk.
Achievement of a crisp and vivid image.
In addition to the challenge of reducing crosstalk , 3D displays are prone to a decline in the
vividness of the image. With AQUOS Quattron 3D, a crisp, vivid image is achieved through
an uncompromising emphasis on high contrast and accurate colour reproduction, made
possible with the 4-colour technology and UV
2
A technology .



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Air conditioners with plasmacluster ion technology

Inverter Technology
Advanced technologies contribute to reduced costs and reduced burden on the environment.
While inverter air conditioners have a full-output operation mode, they drastically reduce
energy consumption when used in energy-saving operation mode. The advanced inverter
circuitry modified and maintains room temperature by switching the compressor between
high and low operation modes, instead of switching it on and off completely as non-inverter
models do. The inverter model keeps the compressor running and simply reduced output
when the room reaches the target temperature, enabling comfortable and even temperature
control.

Saving Energy
Inverter air conditioners switch into energy-saving operation mode immediately once the set
temperature is achieved. Sharp's inverter air conditioners reduce energy consumption to 52%
that of non-inverter models after three hours of operation. Performance efficiency is
enhanced using high-power DV motors for the compressor and outdoor fan, as well as a pulse
linear expansion valve.

Powerful Jet
Powerful Jet - Strong, direct airflow that instantly cools your body down. Powerful Jet
technology cools you down quickly, offering instant relief from a hot, humid day outside or
after exercise or other physical activities. A single button delivers a cool, refreshing blast of
air that revives and energizes the body.


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Gentle Cool
Gentle cool air - soft, indirect airflow that creates comfortable living space. The gentle cool
air mode sends cool air towards the ceiling instead of down towards the ground where
children, expectant mothers, the elderly, or others that are susceptible to tthe effects of overly
cold temperature may be sitting. It also makes it easier to get a good night's rest in rooms
with air conditioning installed, as the soft flow of air gently soothes you to sleep , without
waking you up in the middle of the night.

Plasmacluster ions - High density 7000 which clean the room air powerfully and
quickly.
Powerful Jet Stream cools a room and your body quickly.
Gentle Cooling Mode cools the room gently without direct blow of cold dry air to the
body, comfortable for baby & elderly.
Instant low wattage function, it can select low power operation for energy saving .
Sleep mode alternates On and Off during off-timer operation, so that it makes
comfortable cooling while sleeping. This function work with off timer.
Self cleaning is to clean inside of the indoor unit with Plasmacluster Ions.
Auto restart function is to restart automatically after the power recovery.




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Sharp plasma cluster ions air purifiers:


Air purifier for house and offices. Air purifier for Cars.

Capture pollen, dust, pet dander, and smoke - True HEPA 5-year filter captures 99.97% of
particles as small as 0.3 microns
* Reduce germs, bacteria, viruses, odors, mold, and fungus - Patented Plasmacluster Ion
technology attacks impurities throughout the room
* Auto mode monitors air quality and adjusts air purification and humidity levels, and manual
setting has 3 fan speeds
* Recommended for area up to 254 square feet
* ENERGY STAR rated product.
The house and office product vary in coverage area from 230 sq.ft to 640 sq.ft
The car portal covers the area of 220 sq.ft.
It is the innovative product of the year as awarded by Japan Electronics Association.



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Sharp Photo copiers


Designed with the small workgroup's business needs in mind, the Sharp FO-2080 offers an
ideal balance of size and functionality. The versatile Sharp FO2080 combines high speed
faxing functionality with the conveniences of high-quality 20-ppm digital copying, network
printing, and full color scanning. In addition to robust Super G3 faxing capabilities, the Sharp
FO2080 offers advanced faxing features such as Group Dialing, Chain Dialing, and
Broadcasting. Dual paper trays enabled with Auto Tray Switching come standard along with
enough standard memory for up to 50 jobs or over 100 pages. With its Offset Stacking and
Duplexing capabilities, as well as feature-rich copying and printing functions that are simple
and easy-to-use, the Sharp FO-2080 is engineered to keep up with today's busy workplace
environments.



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Sharp Refrigerators with Plasma cluster technology:


The Side by Side refrigerators are probably the most popular models with many brands to
choose from. When it comes to refrigerator reviews, it is becoming evident that many
consumers prefer American style refrigerators for their size, features and ultimate
convenience of having full height refrigerator and freezer compartments. In the reviews we
tried to cover 23 world-leading brands of refrigerators, and if we missed your favorite one,
please don't hesitate to let us know.
The first refrigerator to review is Neff K399, energy efficient, all stainless steel fridge freezer
with sleek door handles, electronic controls, in-door water and ice dispenser. Other features
are CircoCool shelving, frost free freezer and 2 fridge drawers. Stylish and elegant with 19
cu. ft. capacity, automatic defrost, adjustable door compartments, internal krypton light, full
width wine rack, sudden temperature change alarm and child safety lock, this side-by-side
fridge freezer is priced around Rs.1,80,000.



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Sharp Hair Dryers with plasma cluster ion technology:



Eco-friendly, positive and negative ion conditioning

Dryer equipped with Plasmacluster technology produces the same positive and negative ions
in the natural world, sharp's proprietary "IF-PD1".
In water child coating with moisturizer
About 2300000 dense ion cm3 covers the hair surface, forming water child coat. Crossings
and negative ions continuously so tied, plenty can layer of moisture.
Minimize ESD damage reduction.
Is brushing you brush and positively negative, hair, Plasmacluster star plus and minus ion, so
you can minimize both hair and brush the ground. Minimize the occurrence or cutting hair,
thickens hair intertwined by minimizing friction.



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Sharp Solar Solutions:






Sharp was happy to show off its greener products at CES, starting with a big display for the
Tokai Solar Car, pictured above. This vehicle is equipped with triple junction solar cells,
which are incredibly efficient (and expensive). There was a tiny cell on display that was
called the "Hope Diamond of solar cells" and it boasts an efficiency rate you may have a hard
time believing.



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This itty bitty cell is capable of just over 35% efficiency, and is the type we will see used for
solar concentrators. Sharp stated that it's following all the strategies for solar - such as high
efficiency, expensive solar technologies for use in space as well as lower efficiency,
affordable technologies for terrestrial uses - and displayed at the booth were creations like
this solar powered vehicle to a cell phone with a solar cell embedded in the back.
Sharp has been working on improving LED lighting. These new LED bulbs are the
equivalent of a 60 Watt bulb, come in both warmer and cooler whites, and will have a life of
between 40,000 to 50,000 hours, or about 20 years. They'll be released this year for a price
between Rs.2500 -5000.



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Environmental Record:-

In November 2011 Sharp was ranked in 11th place by Greenpeaces re-launched Guide to
Greener Electronics that ranks 15 electronics manufacturers according to their policies and
practices to reduce their impact on the climate, produce greener products, and make their
operations more sustainable. Greenpeace summarizes the corporation's environmental record
thusly: "Sharp supports a new renewable energy law in Japan but scores poor on all
sustainable operations criteria."
Sharp scored 3/10 and received most of its points on the Products criteria where the company
was praised for the energy efficiency of its products with all of its TVs meeting the latest
Energy Star standard. It also gained some points for having a relative long term target to
reduce CO2 emissions by 2 percent (per production unit) compared to the previous year, yet
sets out no clear target for absolute reductions. The company is also praised for its public
support for a clean energy policy, after advocating the Japanese Government to increase the
use of renewable energy.
Sharp scored least points in the guide in the Sustainable Operations category, scoring no
points for chemical management due to not communicating commitments made on phasing
out hazardous substances in its supply chain. The guide also notes that Sharp have lacked any
initiative to address the issue of conflict minerals and the exclusion of paper sourced from
suppliers involved in illegal logging or deforestation.



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Sponsorships:-

Sharp was the principal sponsor of Manchester United Football Club from 1983 until 2000, in
one of the lengthiest and most lucrative sponsorship deals in English football.
[16][17]
Sharp's
logo was on the front of United's shirts during these 17 years, during which the team won
seven Premier League titles, five FA Cups, one Football League Cup, one European Cup
Winners' Cup and one Champions League.
In June 2012, Sharp became name sponsors of a UCI World Tour cycling team, which
thereupon became known as Garmin-Sharp.



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COMPANY PROFILE:-

Background and Inception of the company:-
Mr. Tokuji Hayakawa laid the foundation of
SHARP in 1912 in JAPAN in Abeno-ku, Osaka.
The tagline of the company is
Make never seen before products
Make the products that others want to imitate.
SHARP invented its first product Ever Sharp pencil in 1915, followed by Electronic
Calculator, Super heated water Oven, network printer, copier , fax machines ,LCD and many
more innovative products which were one of its kind.
In INDIA , Sharp entered in the year 1989, In the year 1999, Sharp started to expand by
implementing department of Sharp Software Development India Pvt Ltd.
This department was primarily engaged in developing soft wares for Sharp Digital
Malfunction Products.
The company later branded itself in India as Sharp Business Systems (India) Limited on May
1
st
, 2000.
In the same year they started with Solar Photovoltaic products and systems and also
introduced Office Automation products like Digital Malfunction products, projectors,
professional LCD display solutions, Electronic Cash Registers.
Sharp acquired a controlling stake in Pioneer Corporation in 2007; On 25
th
June, 2009 Sharp
and Pioneer agreed to form a joint venture of Pioneer digital design and malfunction.
Sharp In India Sharp considers India to be an extremely important market for its products. It
is a measure of this strong belief in the Indian market , that it has three subsidiaries in India.





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Sharp India Limited which set up operations in 1989 is engaged sales of LCD TVs , Home
Appliances and other Consumer Durables.
Sharp Software Development India Pvt Limited, established in 1999 engaged in
developing software for Sharp Digital Multifunction Products
Sharp Business Systems (India) Limited which commenced operations on May 1, 2000 is
in the fields of Solar Photovoltaic Products & Systems & Office Automation products like
Digital Multifunction Products, Facsimile Machines, Multi-media Projectors ,Professional
LCD Display Solutions, Video Wall Display Solutions, Electronic Cash Registers & POS
Terminals etc.
Sharp Business Systems (India) Limited ,within a short span of ten years in India, is already
amongst the top brands for Digital Multifunction Products ( Network Printer/Copier/Scanner/
Fax ) Multi-media Projectors & LCD Display Solutions among other products. The company
has a nation-wide sales & service network covering even the remotest locations of India.



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WHATS NEW:-

February 25, 2012
The company introduces the Asias most innovative product of the year Plasma
Cluster ion air purifier, made it available in area wise segments differentiated in sq.
feet calculations. For mega halls of over 1000 sq.feet to even a car cup holder size
product that covers upto 160 sq.feet.


November 20, 2010
Sharp Introduces world's largest class 3D-LED LCD TV With 4 primary colour Panel
and UV2A technology having double the response time and Aquos motion 200
producing Bright High quality picture & Low crosstalk. Excellent Quality of sound
produced by SRS TruSurround HD and Yamaha 3D Surround along with bass
enhancer.


October 08, 2010
Sharp India Limited announces Launch of all new Full HD SHARP Aquos LC-
40L550M, For the festive season ahead With Elegant looking Piano black cabinet
with designer Bottom Excellent Picture Quality with most natural tones Along with
USB drive for Playing Movie , Music and Photographs.


September 20, 2010
Sharp India Limited announces for the festive season Launch of SHARP Aquos LC-
32L450M, Eco Friendly LCD TV With Elegant looking Piano black cabinet with
designer Bottom Excellent Picture and Sound Quality with 3 HDMI inputs and
Photograph, Movie and Music playing facilty through USB.


August 16, 2010
Sharp India Limited announces Launch of all new SHARP Aquos LC-40L500M,
101.6cm Full HD LCD TV With Elegant looking Piano black cabinet with designer
Bottom Excellent Picture Quality with most natural tones.

July 26, 2010
Sharp India Limited Launches "AQUOS LED LCD TV" with the worlds first 4 colour
Quattron LCD panel Manufactured in the Only 10th Generation plant in the world
located at Sakai city in Japan (Green Front Sakai)
Models : LC-40LE820M, LC-46LE820M and LC-52LE820M



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Apr 26, 2010
Sharp India Limited announces Launch of all new SHARP Aquos LC-40L50M,
101.6cm Full HD LCD TV with Revolutionery Dynamic Sound System along with
Voice Music Detection thereby producing higher sound output with unmatched tonal
Quality enjoy sports season with SHARP .

March 08, 2010
Towards the most cutting age Health care and environmental Technologies Sharp
Proudly introduces on the eve of Womans day a Health care Product Super steam
Oven Model AX-1300VI(S) A new Standard for Health care technologies. The Super
Steam Oven reduces Calories, Salts and Preserve Vitamin C.


Jan 11, 2010
Sharp proudly announces launch of environment friendly "Green product" LED LCD
TV with extremely low power consumption, mercury free backlight and resource
saving design. AQUOS new LC-40LE700M achieves an ultra high contrast ratio that
delivers unprecedented degrees of black and images that project incredible depth.


Dec 19, 2009
Sharp India limited Launches three Microwave Oven Models most suitable for todays
Fast living conditions. Model Nos, R-360R, R-898R and R-888R.


Dec 18, 2009
Sharp's Propreitory Plasma clustor Ion generator and Air Purifier with Plasmaclustor
Ion.
For First Time Ever, Plasmacluster Ions Shown to Inhibit Infectivity of New-Type
H1N1 Influenza Virus in Both Stationary and Airborne Form Verified in
Collaboration with Retroscreen Virology Ltd. of the UK .

Oct 10, 2009
Sharp Launches on the event of festival of lights "Dipawali" all new 21" Pure Flat Ultra
Slim Colour televisions in PianoFinish Cabinet Design in two colours Persian Red and
Black Which Saves Space & Gives High Quality - Picture & Sound Model 21EXS200 .


Sept 07, 2009
SHARP India Limited Launches All New L Series 22" LCD TV in Black and Red
Vibrant Colors and Aesthetic Features Add Style to Todays
Home Living with revolutionary sound.




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Aug 21, 2009
Sharp Introduces one more Ultra Slim 21 Pure Flat Screen TV
In Cabinet Design Which Saves Space & Gives High Quality -
Picture & Sound Model 21G-FX10.


July 28, 2009
Sharp Introduces all new 21 Pure flat screen TV 21Y-FX10 in Ultra Slim Piano Finish
cabinet design which saves space and gives high Quality Picture and Sound .


July 03, 2009
Setting New Standard with Quality and Style SHARP unveils the all new A77 series Full
HD AQUOS LCD-TV with 100 HZ fine motion advance.


June 11, 2009
SHARP India Limited launches on the eve of T20 world cup the all new A66 series Full
HD LCD-TV in 32, 37 and 42" sizes Setting New Standard with Quality and Style for
HD Era.


June 08, 2009
SHARP India Limited unveils the all new A66 series Full HD LCD-TV Setting New
Standard with Quality and Style for HD Era on the eve of T20 world cup.


June 06, 2009
Sharp Adds 26" AQUOS "Green" Product A37 Series LCD TV in Black piano finish
with Aesthetic and Features for 21st century Stylish modern House hold.


May 27, 2009
Sharp India Limited Launches Two New Pure Flat Colour Televisions in new Advance
cabinet design provides High Quality Picture and Powerful Surround Sound of 450 W
PMPO.














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May 25, 2009
SHARP India Limited launches A 21st Century Health and environmental "One of a
Kind" Four door Refrigerator Model SJ-F78SP with 7th generation Plasmacluster ion
technology and new improved Hybrid cooling System.


May 11, 2009
Sharp launches AQUOS Green Product A37 Series LCD TV in Black piano finish
with Aesthetic and Features for 21st century Stylish modern House hold.


Jan 30, 2009
Sharps cute looking piano finished AQUOS Personal LCD TV model LC-19A35 now in
vibrant Persian Red colour as well.



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Peer Comparison:-


Company
Market Cap
(Rs. in Cr.)
P/E
(TTM)
(x)
P/BV
(TTM)
(x)
EV/EBIDTA
(x)
ROE
(%)
ROCE
(%)
D/E
(x)
Videocon Inds. 6,421.62 55.04 0.62 9.65 5.6 7.3 1.57
Philips El India 598.29 5.80 0.60 0.00 11.4 14.7 0.13
Polygenta Tech. 575.28 0.00 7.65 0.00 0.0 0.0 1.37
Panasonic AVC 145.75 9.31 2.56 0.00 32.1 39.3 0.00
MIRC Electronics 110.90 0.00 0.49 22.32 -13.8 -0.2 0.70
BPL 84.32 1.53 0.40 1.66 -4.0 -3.0 0.23
Sharp India 53.44 0.00 2.22 32.70 0.0 0.0 0.33
Trend Electronic 21.68 0.00 0.32 6.19 1.0 9.7 3.87
Bestavision Elec 16.29 0.00 -0.40 0.00 0.9 42.5 0.00
Salora Intl. 13.17 5.93 0.12 24.96 -6.9 -0.6 0.46
Krisons Electron 7.36 0.00 -3.15 0.00 0.0 0.0 0.00
Enso Secutrack 7.11 0.00 -5.95 0.00 0.0 0.0 2.63
Dynavision 4.88 0.00 -0.18 0.00 0.0 0.0 0.00
Monica Electroni 4.69 0.00 -0.34 0.00 0.0 0.0 0.00
BST 4.69 0.00 -0.09 0.00 0.0 0.0 0.00



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The Setbacks for SHARP:-
Sharp India reports net loss of Rs 0.64 crore in the December 2012 quarter.

Capital Market/ 19:45 , Feb 04, 2013
Sales decline 9.61% to Rs 18.06 crore
Net Loss of Sharp India reported to Rs 0.64 crore in the quarter ended December 2012
as against net loss of Rs 0.72 crore during the previous quarter ended December 2011.
Sales declined 9.61% to Rs 18.06 crore in the quarter ended December 2012 as against
Rs 19.98 crore during the previous quarter ended December 2011.
Particulars Quarter Ended
Dec. 2012 Dec. 2011 % Var.
Sales 18.06 19.98 -10
OPM % 5.26 -0.05 10610
PBDT 0.93 -0.10 LP
PBT -0.64 -0.72 11
NP -0.64 -0.72 11




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Sharp India's managing director resigns

Capital Market/ 12:27 , Dec 03, 2012
With effect from 28 November 2012
Sharp India has announced that Takashi Mikami has resigned as managing director as well as
director of the company with effect from 28 November 2012.
Further, Tomio Isogai has been appointed as additional director as well as managing director of
the company with effect from 09 December 2012.
Sharp India's director resigns

Capital Market/ 11:03 , Nov 09, 2012
With effect from 07 November 2012
Sharp India has announced that Noriyuki Watanabe has been appointed as additional director of
the company with effect from 07 November 2012.
Further, Hiroaki Takayama has resigned as director of the company with effect from 07
November 2012.
Sharp India reports net loss of Rs 1.44 crore in the June 2012 quarter

Capital Market/ 15:13 , Aug 07, 2012
Sales decline 19.88% to Rs 19.63 crore
Sharp India reported net loss to Rs 1.44 crore in the quarter ended June 2012 as against net loss
of Rs 3.78 crore during the previous quarter ended June 2011. Sales declined 19.88% to Rs
19.63 crore in the quarter ended June 2012 as against Rs 24.50 crore during the previous
quarter ended June 2011.




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Objectives of Study:
I have done my summer intern at SHARP and on my job I experienced certain lags and
loopholes in working of the company.
I wanted to explore why is this so and what are the reason for SHARP losing its position in
market.

Scope Of Study:
The study includes the area of all the brands of SHARP as whole and its comparison with
competitors quality and product line.
The products include the photocopiers , modern trade, air purifier and other consumer
electronics items.
It also involves analysis of problem areas for SHARP as for why their sales and profits are
going down and their image as perceived by customers and dealers.

Tools and Technique used:
I used Random Sampling for the Customer survey and the sample size is of 100 customers.
Purposive sampling for the Dealers survey and the sample included 30 dealers of which 8
were already the channel partners for the company and rest were dealing with other brands.



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DATA ANALYSIS & INTERPRETATION




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Questionnaire for Customer Responses and its Analysis.


Q1- How are you familiar with SHARP as a brand?
A-For Product quality
B- For Price
C-For Features
D- For Service















15%
24%
48%
13%
Familarity
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Interpretation: When asked about the popularity symbol of the company the response was
more on innovative and unique features , the next factor was the price. Sum responses
pointed out on high pricing of the products which made them know about the brand.


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Q 2- How will you rate the Product range of SHARP?
1-Low Product Assortment
2- Low Product Variety
3- All in a good mix
4-High Product Assortment
5-High Product Variety

















30%
34%
26%
5%
5%
Product range
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Interpretation: The responses depicted the reason for less acceptance of Sharp among
customers is the low product availability and low product assortment.


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Q 3- How will you rate Quality of the products on the scale of 1 to 5?
1- Being Extremely good quality
2- Value for money
3- Acceptable quality
4- Below acceptable limits
5 Worst quality ever came across




















31%
29%
28%
10%
2%
Quality Rating
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th qtr
Interpretation: People perception and experience about the product quality of SHARP is
notable, the believe the company is known for its durability of the products.


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Q 4- How will you rate Service provided by the company (if you ever experienced )?
1-Wonderful experience
2-Pleasant interaction
3-Acceptable
4-Below the limits
5-Worse ever















18%
20%
48%
12%
2%
Service Experience
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Interpretation: The service level provided by the company is one of the most criticized
aspect of their business. It is both the dealers and the customers feel the company lacks in
providing good service.


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Q 5 What was the last time you ever purchased any product of SHARP?
1-Using one of the product
2- Not yet bought
3- Willing to purchase
4- A decade ago
5- Not interested in purchase


















12%
37%
10%
38%
3%
Product Purchase
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Interpretation: The survey shows that most of the sample population has not yet came
across the products recently, either they consumed the product a long back or not bought
any of them.


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Q 6 How is the Proximity of products in your nearby stores?
1-Easily available
2-Limited only in some stores
3- Not available in any nearby outlets
4- Do they market in any outlet...




















9%
42%
38%
11%
Proximity of Products
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Interpretation: The prime reason for the people unaware about SHARP as a brand could be
the unavailability of the products in the nearby stores. Unless the people dont come across
the products , they are not expected to do purchase.


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Q 7- Where will you place SHARP as a company with respect to its competitors in terms of
Product quality?
1- Out of the race
2- Below the competition
3- Along with them
4- At par with its competitors














11%
22%
54%
13%
Comparison in Quality
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Interpretation: The suggestions of the customers on comparing the quality of products with
other competing brands is that SHARP lags in the race, the behaviour of people is so can be
because of the company is not regularly promoting or getting into the market frequently.


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Analysis:
H0- The product quality of SHARP products is not good
H1- The product quality of SHARP products is acceptable.

H0- u =2.0
H1- u>2.0
X=2.31


= 2.31-2.0*100.8372
=3.703
At 5% level of significance one tailed test Z=1.645 benchmark.
The null hypothesis is rejected as the calculated value of one tailed Z-test at 5% level of
significance is greater than value of the Z benchmark.(Zcal = 3.703 < Zbenchmark = 1.645)
Thus, we can infer that the product quality of the SHARP products is along with the
competitors and is accepted by the customers.










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Q 8 How will you consider SHARP between the competition in availability of Product line,
Price and Service?

1- Not interested in going for SHARP products
2- Product line is dominant but other factors fall behind
3- Low service and high price
4- At par in all sectors





11%
33%
43%
13%
Comparison in other sectors
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Interpretation: It is seen that almost 70 percent of the respondents feel that the other
aspects too fall behind when compared with the other players in the market. The
continuous improvements and redesigning of the competitors products have made the
perception on respondents that SHARP is out of the race.


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Analysis:-
H0- In competition SHARP products characteristics are leading in all sectors.
H1-The other characteristics of products of SHARP fall behind in the competition.

H0- u =2.0
H1- u>2.0
X=2.42


= 2.42-2.00*100.8549
=4.913
At 5% level of significance one tailed test Z=1.645 benchmark.
The null hypothesis is rejected as the calculated value of one tailed Z-test at 5% level of
significance is greater than value of the Z benchmark.(Zcal = 4.913 < Zbenchmark = 1.645).
Thus, we can infer that apart from quality there no enough features or characteristics that
make SHARP lead among the competing brands.


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Questionnaire for Dealers / Channel Partners.

Q1. Are you or were the Channel Partners for SHARP?
1- Yes
2- No
3-Were channel partners in past
















50%
15%
35%
Channel Partners
1st Qtr 2nd Qtr 3rd Qtr


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Q2. How do you find SHARP in terms of Product delivery system?
1-Never on time
2-Sometimes delay in delivery
3-Always on time delivery





















58%
28%
14%
Product delivery time
1st Qtr 2nd Qtr 3rd Qtr
Interpretation: The dealers who are the existing partners with the company also
commented on the delivery system. They complaint about partial delivery i.e. the
complete delivery was most of the time on delay.


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Q3- What is your say on Sales representatives of the company?
1-Good people with adequate knowledge of product
2-Appear more naive with least interest and knowledge
3-Very casual approach and no revisits or follow ups























65%
22%
13%
Sales Representatives
1st Qtr 2nd Qtr 3rd Qtr
Interpretation: The sales representatives of the company do possess knowledge about
the product and are good in maintaining relation , this was the opinion of most the
channel partners but the ones who are not had a view that most of the sales
representatives were naive and did not have enough information to convince.


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Q4- What is your opinion about product range of the company?
1-Innovative products
2-Good range but late entry in market
3-Insufficient products and not competitive enough




















47%
36%
17%
Product range
1st Qtr 2nd Qtr 3rd Qtr
Interpretation: Regarding the products the respondents agreed upon the fact that the
products are innovative but are late into the market with high pricing, this has led to
declining market share.


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Q5- Your view on Promotional activities of the company?
1-Once in a blue moon promotion
2-Timely advertisements
3-Good promotional activities





















73%
18%
9%
Promotional activities
1st Qtr 2nd Qtr 3rd Qtr
Interpretation: The results clearly depict that the main and ongoing issue with the
company is their advertisement problems that has been the main reason that this
dragging them down.


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Q6-Would like to be the channel partners of the company in future
1-Yes
2-No
3-Yes, but in certain segment on conditions only





















30%
10%
60%
Wish to be Dealers?
1st Qtr 2nd Qtr 3rd Qtr
Interpretation: The respondents wish to be the channel partners of the firm but on
certain dictated conditions of proper delivery on time, advertising from the company
and percentage of margin.


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Q7- Reason you feel the company is not doing good to you or in market?
1-Low Margin to dealers
2-No proper delivery time
3-Prices are high
4-Worthless Products for the target segment










12%
24%
49%
15%
Setback of Company
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Interpretation: The dealers feel the main setbacks for the company and the reason they
are not doing good is because of their casual attitude towards promotions and products
priced at high.


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CONCLUSIONS & RECOMMENDATIONS ,
References , annexure &
project guide certification.


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CONCLUSIONS AND RECOMMENDATIONS:

Based on the analysed data of both customers and dealers the most highlighted room of
improvement is the advertising sector and the highly priced products.
The responses from dealers suggest the merging of the operating divisions in the root cause
for the business not doing well , this is do because the management is moving hazy
directions, they are not able to concentrate their resources in an alignment.
The price margins and the delivery time lag is also the issue why they are not able to make
any new Channel partners.
Customers and dealers also focus on lack of service pre and post sales is also the reason they
are hesitant to not to go for the products.
Late entry into the market of certain products is also a cause for diminishing sales.
Company is concentrating more on their trademark business of photocopiers , which is in
more loss than any other business.
It is suggested that the centre of attention needs to be shifted from this business to
establishing a sustainable stand in other sectors of consumer electronics.
Conducting market research and test marketing of their products can do a word of good to the
companys vows.
Prices should be satisfactorily priced so that a common man can afford them
Advertising sector needs a lot of improvement.
Increasing the product line with regular upgradation and redesigning according to the trends.
Improvement of sales reach i.e. getting out of the boundaries that are seen in cases where the
company is not doing any business in other parts of Mumbai apart from the Western line.



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REFERENCES:-

http://www.indiainfoline.com/Markets
http://psychology.ucdavis.edu/sommerb/sommerdemo/sampling
http://www.moneycontrol.com/news-topic/sharp-business-systems-india-
limited/
http://www.sharpindialimited.com/whats-new.php
http://en.wikipedia.org/w/index.php?title=Sharp_Corporation&action=history



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ANNEXURE: -
Questionnaire 1 (For Customers)
Q1- How are you familiar with SHARP as a brand?
1-For Product quality
2- For Price
3-For Features
4- For Service


Q 2- How will you rate the Product range of SHARP?
1-Low Product Assortment
2- Low Product Variety
3- All in a good mix
4-High Product Assortment
5-High Product Variety



Q 3- How will you rate Quality of the products on the scale of 1 to 5?
1- Being Extremely good quality
2- Value for money
3- Acceptable quality
4- Below acceptable limits
5 Worst quality ever came across




Q 4- How will you rate Service provided by the company (if you ever experienced )?
1-Wonderful experience
2-Pleasant interaction
3-Acceptable
4-Below the limits
5-Worse ever




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Q 5 What was the last time you ever purchased any product of SHARP?
1-Using one of the product
2- Not yet bought
3- Willing to purchase
4- A decade ago
5- Not interested in purchase




Q 6 How is the Proximity of products in your nearby stores?
1-Easily available
2-Limited only in some stores
3- Not available in any nearby outlets
4- Do they market in any outlet...



Q 7- Where will you place SHARP as a company with respect to its competitors in terms of
Product quality?
1-At par with its competitors
2- Along with them
3- Below the competition
4- Out of the race

Q 8 How will you consider SHARP between the competition in availability of Product line,
Price and Service?
1- At par in all sectors
2- Low service and high price
3- Product line is dominant but other factors fall behind
4- Not interested in going for SHARP products




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Questionnaire 2 (For Dealers)

Q1. Are you or were the Channel Partners for SHARP?
1- Yes
2- No
3-Were channel partners in past



Q2. How do you find SHARP in terms of Product delivery system?
1-Never on time
2-Sometimes delay in delivery
3-Always on time delivery




Q3- What is your say on Sales representatives of the company?
1-Good people with adequate knowledge of product
2-Appear more naive with least interest and knowledge
3-Very casual approach and no revisits or follow ups



Q4- What is your opinion about product range of the company?
1-Innovative products
2-Good range but late entry in market
3-Insufficient products and not competitive enough








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Q5- Your view on Promotional activities of the company?
1-Once in a blue moon promotion
2-Timely advertisements
3-Good promotional activities





Q6-Would like to be the channel partners of the company in future
1-Yes
2-No
3-Yes, but in certain segment on conditions only



Q7- Reason you feel the company is not doing good to you or in market?
1-Low Margin to dealers
2-No proper delivery time
3-Prices are high
4-Worthless Products for the target segment



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