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The Top 100 Chart

Section 02 | The Global Top 100

Top 100 Most Valuable Global Brands 2014

Brand

Category

Top 100 Most Valuable Global Brands 2014

Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013

Rank
change

Brand

Category

Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013

Rank
change

Technology

158,843

40%

26

Cars

29,598

21%

-3

Technology

147,880

-20%

-1

27

Telecoms

28,756

20%

Technology

107,541

-4%

28

Global Banks

27,051

13%

-3

Technology

90,185

29%

29

Technology

25,892

21%

Fast Food

85,706

-5%

-1

30

Luxury

25,873

14%

-1

Soft Drinks

80,683

3%

-1

31

Fast Food

25,779

44%

13

Credit Card

79,197

41%

32

Cars

25,730

7%

-8

Telecoms

77,883

3%

-2

33

Regional Banks

25,008

-7%

-11

Tobacco

67,341

-3%

-1

34

Apparel

24,579

55%

22

10

Retail

64,255

41%

35

Beer

24,414

20%

-1

11

Telecoms

63,460

20%

36

Personal Care

23,356

30%

12

Conglomerate

56,685

2%

-1

37

Apparel

23,140

15%

-2

13

Regional Banks

54,262

14%

38

Regional Banks

22,620

13%

14

Technology

53,615

97%

39

Baby Care

22,598

10%

-7

15

Telecoms

49,899

-10%

-5

40

Retail

22,165

20%

16

Logistics

47,738

12%

-1

41

Luxury

21,844

14%

-1

17

Regional Banks

42,101

2%

-1

42

Cars

21,535

20%

18

Credit Card

39,497

42%

43

Fast Food

21,020

26%

19

Technology

36,390

6%

44

Regional Banks

21,001

18%

20

Telecoms

36,277

-9%

-3

45

Technology

20,913

4%

-9

21

Technology

35,740

68%

10

46

Telecoms

20,809

56%

20

22

Retail

35,325

-2%

-4

47

Regional Banks

19,950

12%

-1

23

Entertainment

34,538

44%

48

Oil & Gas

19,745

3%

-9

24

Credit Card

34,430

46%

49

Technology

19,469

19%

25

Technology

29,768

46%

50

Retail

19,367

61%

24

Source: Valuations include data from BrandZ, Kantar Retail and Bloomberg.
Brand contribution measures the influence of brand alone on earnings, on a scale of 1 to 5, 5 highest.

26 BrandZ Top 100 Most Valuable Global Brands 2014

Starbucks

China Construction Bank

The Brand Value of Coca-Cola includes Lights, Diets and Zero


The Brand Value of Budweiser includes Bud Light

27

The Top 100 Chart

Section 02 | The Global Top 100

Top 100 Most Valuable Global Brands 2014

Brand

Category

Top 100 Most Valuable Global Brands 2014

Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013

Rank
change

Brand

51

Regional Banks

19,072

15%

76

52

Personal Care

19,025

7%

-7

53

Oil & Gas

19,005

8%

54

Regional Banks

18,235

55

Technology

18,105

56

Personal Care

57

Global Banks

58

PetroChina

Category

Brand value
Brand
Brand value %
2014 $M contribution change 2014 vs 2013

Rank
change

Oil & Gas

12,413

-7%

-11

77

Insurance

12,409

18%

-4

78

Technology

12,407

New

New

-9%

-17

79

Global Banks

12,356

28%

14

10%

-2

80

Telecoms

12,175

14%

17,668

2%

-6

81

Insurance

12,026

-21%

-24

17,341

30%

82

Retail

11,953

8%

-2

Logistics

17,002

24%

83

Fast Food

11,910

20%

59

Technology

16,800

36%

13

84

Cars

11,812

56%

New

60

Luxury

16,131

27%

85

Regional Banks

11,743

17%

61

Retail

15,587

-12%

-14

86

Technology

11,667

-15%

-25

62

Telecoms

15,580

13%

-2

87

Regional Banks

11,663

8%

-6

63

Apparel

15,557

22%

88

Soft Drinks

11,476

-5%

-13

64

Telecoms

15,367

61%

30

89

Regional Banks

11,351

9%

-4

65

Regional Banks

14,926

9%

-2

90

Cars

11,104

9%

-4

66

Retail

14,842

-9%

-11

91

Global Banks

11,060

20%

67

Oil & Gas

14,269

9%

92

Soft Drinks

10,873

3%

-9

68

Regional Banks

14,177

0%

-10

93

Telecoms

10,221

-11%

-14

69

Technology

14,174

44%

23

94

Regional Banks

10,149

New

New

70

Cars

14,085

14%

95

Telecoms

10,041

0%

-5

71

Technology

13,837

New

New

96

Luxury

9,985

6%

-1

72

Technology

13,710

16%

97

Payments

9,833

New

New

73

Logistics

13,687

53%

25

98

Global Banks

9,771

29%

New

74

Oil & Gas

12,871

12%

99

Global Banks

9,683

30%

New

75

Regional Banks

12,637

0%

-5

100

Retail

9,584

8%

-1

Source: Valuations include data from BrandZ, Kantar Retail and Bloomberg.
Brand contribution measures the influence of brand alone on earnings, on a scale of 1 to 5, 5 highest.

28 BrandZ Top 100 Most Valuable Global Brands 2014

MTN

The Brand Value of Pepsi includes Diets


The Brand Value of Red Bull includes sugar-free and Cola

29