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SAMPLE BUSINESS PLAN

SAMS KIDS STORE,


Uttara, sector 7, Road:23, Hose: 23
!"7"#3$%23&
'''(sa)*+,ds-.a/oo(co)
0o1o'2er: Ha3,3r Ra/a)a2
D,sc4a,)er:
T/,s ,s a sa)54e 3s,2ess 54a2, so t/e co)5a2. a2d 3s,2ess ,26or)at,o2 are 6,ct,t,os(
T/,s 54a2 re64ects or sta2dard 3s,2ess 54a2 )ode4, a2d c/a27es ,2 ot4,2e a2d strctre
ca2 3e )ade as 5er c4,e2t s5ec,6,cat,o2s(
Financing:
I2,t,a4 6,2a2ce ',44 2eed T+( "!, !!!, !! t/at ',44 3e 6,2a2ced 3. t/e o'2er o6 3s,2ess(
T/,s re5ort ,s co26,de2t,a4 a2d ,t ,s t/e 5ro5ert. o6 t/e co1o'2er 4,sted a3o8e( It ,s
,2te2ded o24. 6or se 3. t/e e)54o.ees o6 co)5a2.( It ,s sed 5r5ose o6 5rodct,o2,
)ar+et,27, 6,2a2ce a2d a2. ,2,t,a4 5er)a2e2t ste5s(
Ta34e o6 0o2te2ts :
E9ect,8e S))ar.
:ENERAL 0OMPAN; DES0RIPTION
0o)5a2. O8er8,e'
<,s,o2
M,ss,o2
0/a44e27es
Stre27t/ = 0ore 0o)5ete2ce
Prodcts
Be2e6,ts a2d >eatres
o MARKETIN: PLAN
Mar+et A2a4.s,s
o OPERATIONAL PLAN
o >INAN0IAL PLAN
Start15 E95e2ses S))ar.
Re8e2e >orecast ?31 ;ear@
Pro6,t a2d Loss ProAect,o2 ?31;ear@
Pro 6or)a 0as/ >4o's ?31 ;ear@
ProAected Ba4a2ce S/eet
Brea+e8e2 A2a4.s,s
APPENDIB
E9ect,8e S))ar.
"( Sa)s K,ds Cear ?SKC@ ,s a reta,4 store 6or +,ds 'ear ',t/ 7ood Da4,t. a2d 4atest
tre2ds o'2ed 3. Mr( Ha3,3r Ra/a)a2(
2( T/,s 3s,2ess ',44 cater to t/e 2eeds o6 +,ds a7e 6ro) & to ""
3( Locat,o2 o6 t/e 3s,2ess ,s ass)e a2 acta4 4ocat,o2
T/e Tar7et ad,e2ces o6 t/e 3s,2ess are:
A7e Po54at,o2
$ to # .ears 2"%,$22
"! to "E .ears 22E,!"2
Tota4 ?$ to "E ;ears@ EE2,$3E
E( Slogan of the business is:
Kids wear, with care
General Company Description:
Company !er!iew
Sa)s K,ds Cear ?SKC@ ,s a reta,4 store 6or +,ds 'ear ',t/ 7ood Da4,t. a2d 4atest
tre2ds( Ce 5rese2t a2 e9te2s,8e ra27e o6 +,ds 'ear t/at are )a26actred s,27 d,66ere2t
6a3r,cs sc/ as 0otto2, S,4+, Coo4 a2d ot/ers( A8a,4a34e ,2 a ',de ra27e o6 7or7eos
co4ors, des,72s a2d 5r,2ts, t/ese a55are4s are des,72ed +ee5,27 ,2 ),2d t/e )ost 51to1
date 6as/,o2 tre2ds(
Slogan: Kids wear, with care
"ision:
FTo 3e a d,st,27,s/ed +,d1'ear reta,4er +2o'2 'or4d',de 6or t/e Da4,t. o6 5rodcts,
sett,27 2e' tre2ds a2d 4,6est.4esG
#ission:
FTo o66er co2t,2os 8a4e added 5rodcts to or csto)ersG(
To acco)54,s/ t/,s, 'e 6ocs o2 e9ce5t,o2a4 des,72, ,22o8at,o2, Da4,t., co28e2,e2ce a2d
,2teract,8e co))2,cat,o2(
Strengths and Core Competencies:
T/e 6o2dat,o2 5ara)eters o2 '/,c/ 'e e2sre t/e e9ce44e2ce o6 or 7ar)e2ts are:
H Mater,a4
H 0t
H Des,72 co26or)at,o2
H E)3ro,der.
H St,tc/,27
H Sta3,4,t.
H >,2,s/
H 0o4or 6ast2ess
Challenges:
H I2creas,27 co)5et,t,o2, es5ec,a44. 6ro) 3,7 c/a,2s 4,+e K,ds 0are, :a5 a2d L,),ted
I2cor5orat,o2s
H H,7/ cost )ater,a4s
H 0/a27,27 de)a2ds a2d cater,27 to t/,s de)a2d(
H 0/a27,27 6as/,o2s a2d c/a27,27 3e/a8,or o6 de)o7ra5/,cs(
$roducts:
>or d,66ere2t a7e 7ro5s, or 8ar,et. o6 c/,4dre2 'ear ,s o66ered ,2 d,66ere2t s,Ies a2d ,s
tre)e2dos4. co)6orta34e to 'ear( Or o66ered c4ot/,27 co44ect,o2s 6or +,ds are:
%ooded &'Shirts
Ce o66er a2 e9ce5t,o2a4 ra27e o6 t1s/,rts ',t/ /oods t/at are o66ered ,2 a )4t,tde o6
co4ors a2d 5atter2s(
$rinted &'Shirts
Ce )a+e a2 e9te2s,8e ra27e o6 ,2 5r,2t t1s/,rts t/at are o66ered ,2 d,8erse co4ors a2d
5r,2ts(
Children(s &'Shirts
A2 e9c4s,8e ra27e o6 644 s4ee8e c/,4dre2Js t1s/,rts(
%alf Slee!e &'Shirts
Ce o66er a 3road ra27e o6 /a461s4ee8e t1s/,rts
Cotton Knic)ers
K2,c+ers are o2e o6 t/e tre2d,est as 'e44 as t/e )ost co)6orta34e 7ar)e2t 6or +,ds,
A8a,4a34e ,2 e.e catc/,27 5r,2ts a2d co4ors(
*enefits and Features:
H,7/4,7/ted 6eatres:
1 Lo8e4. des,72s a2d 5r,2ts
1 E.e1catc/,27 co4ors
1 Lo2714ast,27 A55are4s
1 0o)6orta34e to 'ear
1 A8a,4a34e ,2 8ar,os s,Ies
+hy people need this ser!ice,
A 2)3er o6 t/e 6actors t/at /a8e )ade s t/e ,dea4 c/o,ce o6 or csto)ers are:
H <ar,os 8ar,et,es 2der a s,274e roo6
H Ka4,t. 7ara2teed 7oods
H 0sto),Iat,o2
H 0a5ac,t. to acce5t )ass orders
H Ce441t,)ed de4,8er.
H Eas. 5a.)e2t )odes o6 0as/
#ar)eting $lan:
#ar)et -nalysis:
-. #ar)et Description
BD +,ds 'ear )ar+et ,s /,7/4. co)5et,t,8e )ar+et, es5ec,a44. a6ter 3,7 reta,4 stores a2d
c/a,2s 4,+e K,ds 0are, :a5 etc e2tered ,2 t/e )ar+et( Mar+et ,s s/,6t,27 6ro) 7ro't/ to
)atr,t.( T/e c4ot/,27 3s,2ess sa' a55ro9,)ate4. T+("&7, #3E ),44,o2 ,2 reta,4 sa4esL t/e
s/are o6 t/e 0/,4dre2Js = ,26a2tsJ c4ot/,27 stores ,s T+(7,!%2 ),44,o2s, t/e tota4 s/are o6
t/e c,t. Uttara ,s T+(32%(% ),44,o2s, t/e s/are o6 D/a+a ,s T+(E3(3$& ),44,o2s(
#ar)et Facts:
a/ #ar)et Si0e
04ot/,27 I2dstr. o6 Ba274ades/:
I2 t/e .ear 2!"", t/e c4ot/,27 3s,2ess sa' a55ro9,)ate4. T+("&7, #3E ),44,o2 ,2 reta,4
sa4es, '/,c/ 'ere T+"3&,3#% ),44,o2s ,2 2!!& Co)e2Js c4ot/,27 3ro7/t ,2 T+(&3,$%7
),44,o2s, )e2Js a55are4 acco2ted 6or T+(27,#E" ),44,o2s, a2d >oot'ear, ,2c4d,27
accessor,es, acco2ted 6or T+(2$,#E% ),44,o2s( Me'e4r., ,2c4d,27 'atc/es, 'atc/ attac/,
2o8e4t. Ae'e4r., etc acco2ted 6or N23,#$! ),44,o2s, 0/,4dre2Js 'ear, ,2c4d,27 3o.s,
7,r4s, = ,26a2ts = todd4ers acco2ted 6or N"E,2%7( Ot/ers acco2ted 6or N"2,2"% ),44,o2s(
b/ #ar)et Growth:
T/e tota4 BD )ar+et 6or a44 c4ot/,27 ,s T+("&7,#3E ),44,o2s, ot o6 '/,c/ t/e s/are o6 t/e
c/,4dre2Js = ,26a2tsJ c4ot/,27 stores ,s T+(7,!%2 ),44,o2s '/,c/ 'as T+(E,&3%) ,2 "##7,
a4)ost 7ro'2 3. $!O s,2ce 4ast $ .ears(
c/ #ar)et &rends:
>ro) 2!!$ to 2!"! 3rea+ ded,cated to c/,4dre2Js 'ear ,2 )a44s )ore t/a2 t',ce
Nat,o2a4,Ied 3ra2ds 3e7a2 5rodc,27 s)a441s,Ied 8ers,o2s o6 t/e,r tee2a7er a2d )atre
4,2es a2d ,28ested a 4ot ,2 e95a2d,27 t/e,r ,26a2t a2d c/,4dre2 ot6,ts 3ra2ds(
d/ #ar)et Demand:
S/,6t,27 de)o7ra5/,cs )ade t/e c/,4dre2Js a2d ,26a2tsJ 'ear 3s,2ess 4oo+ attract,8e to
2e' e2tra2ts a2d, t/ere6ore, t/e )ar+et 3eca)e tre)e2dos4. co)5et,t,8e( B,7 reta,4
c/a,2s 3e7a2 to 5e2etrate t/e )ar+et( Sa4es co2t,2ed to 7ro'( >e4,27 t/,s 7ro't/ 'as a
c4,)3 ,2 3,rt/ rates ,2 t/e 4ate "#%!s a2d ear4. "##!s, '/,c/ a)54,6,ed de)a2d 6or
,26a2tsJ a2d todd4ersJ 'ear(
e/ 1ndustry 2ife Cycle:
K,ds c4ot/,27 )ar+et ,s at )atr,t. sta7e a4t/o7/ ,ts 7e2erat,27 7ood de)a2d a2d sa4es
a2d /as 7ood sco5e 6or 3s,2esses 6or 2e9t 6e' .ears( T/e /,7/er 3,rt/ rate 'as o3ser8ed
,2 4ate #!s a2d ear4. 2!!!s '/,c/ 3oo)ed t/e )ar+et a2d 2o' de)a2d ,s st,44 7ro',27
3t ',t/ s4o' 3,rt/ rates as co)5ared to 5ast .ears( T/,s )a+es ,2dstr. sta2d at )atr,t.
4e8e4 ,2 ,ts 4,6e c.c4e(
-lthough this sector of the industry is season'dri!en, this cycle will not affect it
much(
Cyclical trends in 1ndustry:
H C,t/ record /,7/ 2)3ers o6 ,26a2ts, todd4ers, a2d c/,4dre2 atte2d,27 5resc/oo4 dr,27
t/e .ear, c4ot/,27 5rc/ases 6or t/,s s4,ce are 3eco),27 4ess c.c4,ca4(
H T/,s 3s,2ess /as co28e2t,o2a44. 3ee2 /,7/4. seaso2a4, as ',t/ ot/er c4ot/,27
3s,2esses, so s5r,27 ,s o2 t/e 'a., t/,s ,s a4so t/e seaso2 6or 'edd,27s, a2d K,ds /as
so)e 7or7eos dresses a2d s,ts 6or 'edd,27 5art,es(
H Ne' sess,o2s o6 sc/oo4s ',44 3e start,27 ,2 )o2t/ or so ?)arc/ to a7st@ '/,c/ a4so
3oost t/e sa4es o6 +,ds 'ear(
H Mo2t/ o6 Dece)3er a4so a /,7/ sa4es )o2t/ de to 0/r,st)as ce4e3rat,o2s 5eo54e 4o8e
to s/o5 a2d 3. 5rese2ts
a/ #ar)et $otentials:
S/,6t,27 de)o7ra5/,cs )ade t/e c/,4dre2Js a2d ,26a2tsJ 'ear 3s,2ess attract,8e to 2e'
e2tra2ts a2d, t/ere6ore, tre)e2dos4. co)5et,t,8e(
b/ #ar)et pportunities:
H Mar+et ,s 7ro',27 ',t/ a ra5,d rate so ,ts a 7reat o55ort2,t. to e2ter ,2 t/e )ar+et
'/ere de)a2d ,s ,2creas,27 drast,ca44.(
H B,rt/ rate /as re)a,2ed /,7/ ,2 t/e 5ast $ .ears )ea2,27 )ore 5ote2t,a4 6or +,ds 'ear
5rc/as,27(
H 0o2tr. ,s 7o,27 t/ro7/ recess,o2ar. 5er,od so 5are2ts are o2 t,7/t 3d7et, '/,c/ ,s a
7reat o55ort2,t. 6or or 3s,2ess to o66er d,sco2ts a2d 4o' 5r,c,27 5ac+a7es to attract
or co2s)ers
H T/,s 3s,2ess /as co28e2t,o2a44. 3ee2 /,7/4. seaso2a4, as ',t/ ot/er c4ot/,27
3s,2esses, so s5r,27 ,s o2 t/e 'a., t/,s ,s a4so t/e seaso2 6or 'edd,27s, a2d
Sam3s Kids +ear has some gorgeous dresses and suits for wedding parties.
H Ne' sess,o2s o6 sc/oo4s ',44 3e start,27 ,2 )o2t/ or so(
c/ *arriers to 4ntry:
Mar+et ,s /,7/4. co)5et,t,8e, so 2o sc/ 3arr,ers e9,st ,2 t/e ,2dstr.(
d/ 5egulations:
No sc/ re74at,o2s e9ce5t 4,ce2se reD,red 6ro) a2,)ator o6 t/e c/aracter '/,c/ ',44 3e
sed ,2 5r,2t,27(
e/ Ser!ice $otential:
As or 3s,2ess ,s c4ot/,27 6or +,ds, a2d ,2 t/,s sector tre2ds c/a27es D,c+4., so 5ote2t,a4
5rodcts ',44 a4'a.s 3e ,2 4,2e ',t/ d,66ere2t,at,o2 o6 co4ors a2d des,72(
6@ &argeted -udience:
S,2ce or 3s,2ess ,s +,ds 'ear, so or 5r,)ar. tar7et ad,e2ce ',44 3e:
Demographics:
Pr,)ar. Tar7et:
A7e: &1"" .ears
Seco2dar.:
Family
Or tar7et )ar+ets 6or +,ds c4ot/,27 are Pare2ts ?Mot/er P >at/er@(
111. Competition:
-nne(s Kids
Prodcts:
1 Br,da4 7o'2s
1 >4o'er 7,r4s
1 a2d Br,des)a,ds
$roducts:
1 M,ss,27 Do7 Head T1S/,rt
1 B4ac+ Lad,es T1S/,rt
1 Ba3. se T1S/,rt
Kids Care
Prodcts:
1 :,r4sJ Bod.s,ts = To5s
1 :,r4sJ S'eaters = Mac+ets
1 :,r4sJ Dresses = Pa2ts
1 Ot6,ts
1 Bo.sJ Bod.s,ts = To5s
1 Bo.sJ S'eaters = Mac+ets
1 Bo.sJ O8era44s = Pa2ts
1 :,6ts = Accessor,es
1 Ne'3or2 0o44ect,o2
Childs +ear
1 0/,4dre2Js 3ot,De c4ot/,27
1 Bo.s 6or)a4 'ear a2d 7,r4s 6or)a4 'ear
1 Bo.s s,ts a2d t9edos Ps.c/o Ba3.
1 0oo4 Ba3. :,r4 04ot/es
1 0oo4 Ba3. Bo. 04ot/es
1 H,5 :,r4sJ 04ot/,27
1 H,5 Bo.sJ 04ot/,27
1 0oo4 Ba3. = K,dsJ Tees
1 Tre2d. S/oes
1". #ar)eting Strategy
H Bas,c strate7. o6 or 3s,2ess ,s to 4a2c/ +,ds 'ear 3. t/e 2e9t t'o )o2t/s( I2,t,a44.
'e 4a2c/ 2or)a4 +,ds 'ear '/,c/ ',44 cater t/e 2eeds o6 )asses(
H B. t/e e2d o6 t/e .ear, 'e ',44 4a2c/ csto),Ied 5rodcts to cater to t/e 2eed o6 e8er.
,2d,8,da4 csto)er(
H Later o2, sc/oo4 accessor,es a2d sc/oo4 'ear are a4so ,2 t/e 5,5e 4,2e(
"alue $roposition
Or core 8a4e 5ro5os,t,o2 ,s t/at 'e ',44 add 8a4e to or 5rodct 3. 5ro8,d,27
)atc/4ess +,ds 'ear ',t/ e9te2s,8e ra27e o6 co4or a2d d,66ere2t s,Ies ,2 co)6orta34e a2d
dra34e 6a3r,c ',t/ eas. )ode o6 cas/ tra2sact,o2s at co)5arat,8e4. 4o' 5r,ces(
*randing
o Ce 5os,t,o2 orse48es as a 3ra2d, '/,c/ 7,8es Da4,t. 5rodcts at 6a,r4.
4o' 5r,ces ',t/ e9te2s,8e ra27e o6 8,3ra2t co4ors a2d co2t,2os 8a4e
add,t,o2 to or 5rodcts ',t/ ,22o8at,8e ,deas ,2 des,72 ,2 5r,2t,27(
#ar)eting b6ecti!es
I)a7e orse48es as a 3ra2d ',t/ co)5et,t,8e ed7e
o To o66er co2t,2os 8a4e added 5rodcts to or csto)ers
o To ac/,e8e or 6,2a2c,a4 tar7et
Lo27
Last,27
Lo8e4.
Des,72
0o4or
Ra27e
0o)6or
t
Eas.
0as/
)odes
<ar,o
s S,Ies
<a4
e
o Set a 3e2c/)ar+ ,2 ,2dstr. as a cost 4eader t/ro7/ ),2,),Iat,o2 o6
'aste a2d ,)5ro8e 5er6or)a2ce(
Strategy
o Meet t/e de)a2ds o6 )ar+et a2d s554. de)a2ded 7oods o2 t,)e ',t/ot
a2. 3arr,er or /rd4e
o O66er e9ce44e2t 5rodcts at 4o' 5r,ce
o Ma+e 5rodcts accord,27 to t/e 2eeds o6 t/e csto)er
o :,8e 7ood /ass4e16ree a)3,a2ce 6or s/o55,27, '/,c/ ',44 /e45 t/e
3s,2ess a2d 7,8e ed7e o8er r,8a4s
o De8e4o5 a +,ds16r,e2d4. store e28,ro2)e2t a2d decorat,o2, '/,c/ ',44
attract 5are2ts to 3r,27 t/e,r +,ds ,2 t/e store a2d s/o5 ',t/ co)6ort(
". #ar)eting *udget:
Mar+et,27 a2d Pro)ot,o2:
2!"3: T+("$!, !!!
2!"E: T+(3$!, !!!
2!"$: T+(3$!, !!!
"1. S+& -nalysis:
Strength:
H H7e Prodct L,2e ',t/ 8ar,at,o2s(
H Bs,2ess ',44 /a8e 4o27er /ors a2d 3etter 5r,ces as co)5ared to co)5et,tors(
H D,sco2ts are a8a,4a34e 6or 32d4e 3.,27(
H E95ert,se ,2 7ett,27 2e' 5rodcts to t/e )ar+et D,c+4.
H E95ert,se ,2 5ro8,d,27 7ood csto)er ser8,ce
H O24,2e se44,27 co4d 3e a co)5et,t,8e ed7e o8er s,),4ar r,8a4s
H 0sto),Iat,o2 a8a,4a34e 6or ,2d,8,da4 csto)ers(
+ea)ness:
H Ne' ,2 3s,2ess as co)5are to r,8a4s
H H7e ca5,ta4 reD,red to start 3s,2ess as cred,t ,s 2ot eas,4. a8a,4a34e 6ro) s554,er ,2
start
H Mar+et,27 e95e2se ,2 t/e start ',44 3e /7e, to esta34,s/ 3ra2d 2a)e reD,red 4ot o6
ad8ert,s,27(
pportunity:
H Seaso2a4 3s,2ess: ,2 s))er de)a2d ,s 8er. /,7/ as 2e' acade),c sess,o2 starts a2d
a4so a 'edd,27 seaso2
H Sector ,s 7ro',27 6ast ,2 state a2d ,2 t/e area or 3s,2ess o5erat,27
H :,r4s 'ear de)a2d ,s /7e so add,27 8a4e ,2 t/,s cate7or. ',44 3e t/e 7reat ad8a2ta7e
H H,7/ 3,rt/ rate s,2ce 5ast .ears ,s a2ot/er o55ort2,t. 6or +,ds 'ear sect,o2
H A2,)ated )o8,es ,2creased t/e de)a2ds a2d 5o54ar,t. o6 5r,2ted s/,rts 6or +,ds(
&hreat:
H 0o)5et,t,o2 ,s /,7/ a2d 3,7 c/a,2s 4,+e Ca441Mart, :a5 a2d L,),ted I2cor5orat,o2
,2trodced t/e,r +,ds s/o5s ,2 t/e c,t. a2d 5e2etrat,27 ,2 )ar+et
H Peo54e are )ore co2sc,os 6or 5r,c,27 de to recess,o2 a2d 7o,27 6or d,sco2ts(
Graphical $resentation of S+&:
"11. #ar)eting #i7:
a/ $roduct
Ce 5rese2t a2 e9te2s,8e ra27e o6 +,ds 'ear t/at are )a26actred s,27 d,66ere2t 6a3r,cs
sc/ as cotto2, s,4+, 'oo4 a2d ot/ers( A8a,4a34e ,2 a ',de ra27e o6 7or7eos co4ors,
des,72s a2d 5r,2ts, t/ese a55are4s are des,72ed +ee5,27 ,2 ),2d t/e )ost 51to1date
6as/,o2 tre2ds( T/e d,66ere2t a7e 7ro5s, or 8ar,et. o6 c/,4dre2 'ear ,s o66ered ,2
d,66ere2t s,Ies a2d ,s tre)e2dos4. co)6orta34e to 'ear( Or )a,2 'ear,27 co44ect,o2
o66ered 6or +,ds are:
%ooded &'Shirts
Ce o66er a2 e9ce5t,o2a4 ra27e o6 t1s/,rts ',t/ /oods t/at are o66ered ,2 a )4t,tde o6
co4ors a2d 5atter2s(
$rinted &'Shirts
Ce )a+e a2 e9te2s,8e ra27e o6 ,2 5r,2t t1s/,rts t/at are o66ered ,2 d,8erse co4ors a2d
5r,2ts(
Children(s &'Shirts
A2 e9c4s,8e ra27e o6 644 s4ee8e c/,4dre2Js t1s/,rts(
%alf Slee!e &'Shirts
Ce o66er a 3road ra27e o6 /a461s4ee8e t1s/,rts(
Cotton Knic)ers
K2,c+ers are o2e o6 t/e tre2d,est as 'e44 as t/e )ost co)6orta34e 7ar)e2t 6or +,ds,
A8a,4a34e ,2 e.e catc/,27 5r,2ts a2d co4ors(
$rice:
%elpful
>or ac/,e8,27
t/e o3Aect,8es
%armful
>or
ac/,e8,27 t/e
o3Aect,8es

Stre27t/ Cea+2ess
O55ort2,t,es
T/reats
I2ter2a4
E9ter2a4
$enetration Pr,c,27 ',44 3e t/e 5r,c,27 strate7. 6or or 3s,2ess, as or 3s,2ess ,s 2e'
a2d at t/e /,7/ street o6 D/a+a '/ere co)5et,t,o2 ,s /7e, so 'e tr. to 7,8e 7ood Da4,t.
at 4o' 5r,ce to 5e2etrate ,2 t/e )ar+et a2d tr. to ac/,e8e /,7/er sa4es 8o4)e to set 4o'
5r,ce a2d 3etter Da4,t. strate7.( O2ce 'e ac/,e8e t/,s o3Aect,8e t/e2 tr. to c/ar7e /,7/er
5r,ce 6or or csto),Ied 5rodcts 6or 8a4e add,t,o2(
$lace:
At o2e o6 t/e /,7/ street o6 D/a+a 0,t.(
$romotion
-d!ertising:
8. -bo!e &he 2ine:
1 I2ter2et
1 Rad,o
1 Ma7aI,2es ? Pare2ts a2d +,ds )a7aI,2es o24.@
1 Ne's5a5ers ? O24. Cee+e2ds 6or t'o or t/ree 'ee+s@
9. *elow &he 2ine:
1 >4.ers ?t/ro7/ /a'+ers@
1 0o5o2s
perational $lan
I. Ser!ice 47ecution #odel
SKC ',44 se44 5rodcts 3. 6o44o',27 )et/ods:
5etail Store: T/e. ',44 o5e2 a store ,2 D/a+a, Uttara area '/,c/ ',44 3e t/e 5r,)ar.
4ocat,o2 6or t/e,r s554,es stora7e a4so(
nline Selling: T/e. ',44 o66er t/e,r )a,2 5rodcts o2 t/e 'e3s,te, '/,c/ ',44 5ro8,de
co28e2,e2ce to csto)ers ,2 5rc/as,27 +,ds 'ear a2d re4ated 5rodcts(
11. 2egal 4n!ironment
H SKC /as 2o 4e7a4 o34,7at,o2s ',t/ t/e,r s554,ers a2d csto)ers e9ce5t 6or t/e 5r,2t,27
o6 a2,)ated co5.r,7/t c/aracters(
H T/e co)5a2. 6aces 2o )aAor 4e7a4 co2stra,2ts ot/er t/a2 t/e restr,ct,o2 o6 )ar+et,27
d,rect4. to c/,4dre2 2der a7e "3 2der t/e 0/,4d Protect,o2 La's(
111. $ersonnel
2ow
:uantity
%igh
:uantity
Eco2o). Pe2etrat,o2
S+,)),27 Pre),)
Lo' Pr,ce
H,7/ Pr,ce
Pr,c,27 Strate7,es Matr,9
#anagement and rgani0ation
SKC o5erates ',t/ $ 5eo54e sta66( It /e45s t/e) co2tro44,27 3d7et a2d decreas,27
o8er/ead e95e2ses as 'e44(
I<( #anagement Strength
-. #anagement3s Credentials and 47pertise
-cademic:
Mr( Ha3,3 ,s Bs,2ess :radate 6ro) Da66od,4 I2ter2at,o2a4 U2,8ers,t. /a8,27 7ood
acade),c +2o'4ed7e o6 reta,4 3s,2ess(
$rofessional:
Mr( Ha3,3 /as 8ast e95er,e2ce o6 reta,4,27 a2d c4ot/,27 3s,2ess at to5 4e8e4s ,2 so)e o6
t/e 3,77est c/a,2s at ,2ter2at,o2a4 a2d 2at,o2a4 4e8e4 6or $ .ears(
*. 47perience in #anagement $osition:
H Mr( Ha3,3 /as 'or+ed as a se2,or )a2a7er 6or c4ot/,27 sect,o2 o6 K,ds 0are 6or a4)ost
3 .ears(
H He /as a4so 'or+ed as Ass,sta2t d,rector +,ds sect,o2 at :a5 ,2ter2at,o2a4 6or 2 .ears(
H He /as a4so 3ee2 co2t,2os4. ,28o48ed ,2 strate7,c 54a22,27 a2d dec,s,o21)a+,27 ,2
t/e co)5a2,es(
-d!isor ; Consultant:
D/a+a 3s,2ess co2s4ta2ts 7ro5(
Or Le2ders sa. ;ES, '/e2 .or 3a2+ sa.s NO(
Mr( Ma/)d44a/ R,ad
Ad8a2ce 0o2s4t,27 :ro5 I2ter2at,o2a4
D/a+a, >ra)e7ate
Financial $lan
Mr( Ha3,3r Ra/a)a2
?O'2erPMa2a7erPAcco2ta2t@
S5er8,sor I28e2tor.
?Reta,4 a2d Store@
TaA4
?>or Bas,c
0sto),Iat,o2@
Sa4es Perso2 "
Sa4es Perso2 2
1' Start'up 47penses Summary
T/e start15 e95e2d,tres 6or Sa)s K,ds Cear ?SKC@ are s))ar,Ied 3e4o':
Sam3s Kids +ear
Sorces o6 0a5,ta4
I28est)e2t reD,re)e2t t+(",!!!,!!!
Tota4 I28est)e2t t+(",!!!,!!!
Startup 47penses
Reta,4 store de8e4o5)e2t t+(3E&,!!!
I21store Sta66 t+(2#!,!!!
0a5,ta4 E95e2d,tres t+("$!,!!!
0o2s4t,27 Ser8,ces t+(#!,!!!
Pro)ot,o2 t+($,!!!
Tota4 Start15 E95e2ses t+(%%",!!!
11' 5e!enue Forecast <=' >ear/
Re8e2e >orecast ?3 ;ears@
Sa)s K,ds Cear
;ear " ;ear 2 ;ear 3
K,ds 04ot/,27 Ra27e
Hooded T1s/,rts t+(3&7,$!! t+(",E7!,!!! t+(E,E"!,!!!
Pr,2ted T1s/,rts t+(E2%,7$! t+(",7"$,!!! t+($,"E$,!!!
0/,4dre2Js T1s/,rts t+(2E$,!!! t+(#%!,!!! t+(2,#E!,!!!
Ha46 S4ee8e T1S/,rts t+("22,$!! t+(E#!,!!! t+(",E7!,!!!
0otto2 K2,c+ers t+(&",2$! t+(2E$,!!! t+E,E"!,!!!
Sub total clothing range t+(",22$,!!! +(E,#!!,!!! t+("E,7!!,!!!
Accessor,es 1 1 t+(3$,!!! t+(E2,!!!
Tota4 Re8e2e t).8,99?,@@@ t+(A,B=?,@@@ t).8A,CA9,@@@
111' $rofit and 2oss $ro6ection <='>ear/
;ear " ;ear 2 ;ear 3
Re8e2e ?Sa4es@
K,ds c4ot/,27 ra27et+(",22$,!!! t+(E,#!!,!!! t+("E,7!!,!!!
Accessor,es 1 t+(3$,!!! t+(E2,!!!
Tota4 Re8e2e ?Sa4es@ t+(",23!,!!! t+(E,#E!,!!! t+("E,7$",!!!
perating 47penses
Reta,4 store de8e4o5)e2t t+(3E&,!!! 1 1
I21store Sta66 t+(2#!,!!! t+(%E!,!!! t+(#E!,!!!
0a5,ta4 E95e2d,tres t+"$!,!!! t+("E%,2!! t+("$!,!!!
0o2s4t,27 Ser8,ces t+(#!,!!! t+(E%!,!!! t+( E%!,!!!
Pro)ot,o2 t+($,!!! t+(&,!!! t+( &,!!!
Tota4 O5erat,27 E95e2ses t+(%%",!!! t+(",E7E,2!! t+(",$7&,!!!
Pro6,t Be6ore Ta9es t+(322,#!! t+(3,3%$,%!! t+("3,!2$,!!!
Ta9es ?"!O@ t+(32,2#! t+(33%,$%! t+(",3!2,$!!
Net Pro6,t t+2#!,&"! t+(3,!E7,22! t+("",722,$!!
I<1 Pro 6or)a 0as/ >4o's ?31 ;ear@
Pro 6or)a 0as/ >4o's
Sa)s K,ds Cear
;ear " .ear 2 .ear 3
Cash 5ecei!ed
Cash from perations:
0as/ Sa4es t+(",23!,!!! t+(E,#E!,!!! t+"E,7$",!!!
S3tota4 0as/ 6ro) O5erat,o2s t+(",23!,!!! t+(E,#E!,!!! t+("E,7$",!!!
-dditional Cash 5ecei!ed:
Ne' Borro',27 t+(",!!!,!!! ! !
S3tota4 0as/ Rece,8ed t+(2,23!,!!! t+(E,#E!,!!!
N"E,7$",!!!
47penditures
47penditures from perations
I21store Sta66 t+(2#!,!!! t+(%E!,!!! t+(#E!,!!!
0o2s4t,27 Ser8,ces t+(#!,!!! t+(E%!,!!! t+(E%!,!!!
Pro)ot,o2 t+($,!!! t+(&,!!! t+(&,!!!
S3tota4 S5e2t o2 O5erat,o2s t+(3%$,!!! t+(",32&,!!! t+",E2&,!!!
Add,t,o2a4 0as/ S5e2t:
Ta9es t+(32,2#! t+(33%,$%! t+(",3!2,$!!
Prc/ase Lo271ter) Assets t+(%"!,!!! t+(%"!,!!! N",3E$,!!!
S3tota4 0as/ S5e2t t+(",227,2#! t+( 2,E7E,$%! t+(E,!73,$!!
Net 0as/ >4o' t+(",!!2,7"! t+,2,E&$,E2! t+("!,&77,$!!
0as/ Ba4a2ce t+(",!"2,7"! t+(3,E7%,"3! t+("E,"$$,&3!
"' $ro6ected *alance Sheet:
*alance Sheet <$ro6ected/
Sam3s Kids +ear, 1nc
*eginning $ro6ected >ear 8
-ssets

Current -ssets
Cash in ban) 8@,@@@ 8,@89,C8@
-ccounts recei!able ' 8A,@A@
$repaid e7penses 8,?@@ 8,?@@
&otal Current -ssets 88,?@@ 8,@9D,9?@
>,9ed Assets
Capital 47penditures =AE,@@@ EE@,@@@
Store Furniture 8?@,@@@ 8?@,@@@
&otal Fi7ed -ssets ABE,@@@ D8@,@@@
&&-2 -ssets ?@C,?@@ 8,D=D,9?@
2iabilities and 4Fuity
Current 2iabilities

-ccounts $ayable @ A@,8A@

2ong'term Debt
*an) loans payable @ 8,@@@,@@@
&otal 2iabilities @ 8,@A@,8A@
wners( 4Fuity
5etained earnings G beginning ?@C,?@@ ?@, C,?@@
5etained earnings G current ' 9B@,E8@
&otal wners( 4Fuity CBD,88@

&otal 2iabilities ; 4Fuity ?@,C,?@@ 8,D=D,9?@

"1' *rea)e!en -nalysis
*rea)e!en -nalysis
Sam3s Kids +ear, 1nc
Cost Description Fi7ed Costs <&)/ "ariable Costs <H/
"ariable Costs
Perso22e4 "!(!!O
0o2s4t,27 ser8,ces 3(!!O
Fi7ed Costs
Reta,4 store de8e4o5)e2t 3E&,!!!
I21store Sta66 2#!,!!!
0a5,ta4 E95e2d,tres "$!,!!!
0o2s4t,27 Ser8,ces #!,!!!
Pro)ot,o2 $,!!!
Ta9es 32,2#!
&otal Fi7ed Costs #"3,2#!
&otal "ariable Costs "3O
*rea)e!en Sales le!el I 8@ABC?B
-ppendi7
J&4: A44 stat,st,ca4 data 6or sa4es a2d 6or 5o54at,o2 de)o7ra5/,cs 'ere ta+e2 6ro)
o66,c,a4 'e3s,tes o6 SKC(
'''(Sa)*+,ds(co)
QQQQQQQQQQQQQQQQQQQQENDQQQQQQQQQQQQQQQ