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Department of Performing and Screen Arts

Bachelor in Performing and Screen Arts


Course No. Course Name Semester Year
PASA6262 Film & Television Projects 2b 2 2009
Lecturer(s) Course Co-ordinator
Dan Wagner Dan Wagner
Marker Moderator(s)
Dan Wagner Victor Grbic
% course
Assignment No. & Title grade
Due Date Return Date
2 New/Emerging Technologies 30% 12 October 9 November
Aim: To enable students to employ appropriate professional film & television techniques and
approaches in production projects.
To employ film & television technologies creatively.
Learning outcome(s):
3. Examine the use of new and emerging media technologies and evaluate their relationship to
content creation and/or delivery.

Description
In teams, formulate an Integrated Media Strategy which is designed to
accomplish a specified goal.

Assignment Overview
Using, as a starting point, the topics of your Vox Blogs from last semester, each student
will choose a new or emerging technology used in Storytelling Media.
After dividing up into teams, you will then collaborate, using a wiki document:
1. to choose a FUNCTION
 Examples of a FUNCTION of your project might be to…
 Advertise a product or service. [Define your product and your target market.]
 Educate a group (you define the demographic) on a topic you define;
 Convince a person or group to do something. [Define who it is you’re convincing (e.g. a
community group, a corporate board, PASA staff) and what it is that you’re trying to convince
them to do (e.g. to adopt a policy, to take an action)];
 Entertain an audience. This refers to using the integrated media strategy as a storytelling
tool for purely entertainment value.
 Or a mashup of any or all of these.
~ One example might be to create a strategy for a piece which is part of an ELECTION campaign.
There’s a bit of advertising there; certainly you’re trying to convince people of something; to convince
them you need to educate them, and in order to keep them watching, you hope you’re able to entertain
them as well.

2. to determine a SPECIFIC PURPOSE for that function


 Examples of a PURPOSE might be to…
 Advertise a new low-cost laundry pickup/delivery service for students
 Teach people who already work in The Biz as Production Assistants how to become 3rd
AD's
 or Convince PASA staff to let you take the new cameras with you to Europe.

(continues)

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3. and then to employ your various media into a single PROJECT which is aimed at
achieving that goal.
 One example of a team project could be:
1. Pre-viz accomplished by FrameForge software
2. Production functions accomplished by Virtual Production Office (where all organisation and
documents reside online)
3. An iPhone3Gs for capture and remote approval of Locations & Storyboards
4. Film shot on RED Scarlet 3D
5. Lighting accomplished by Wireless Power Transmission
6. Editing accomplished with Holographic Interface
7. Sound posted with ProTools 8
8. Program delivery through MySky 3D
In this example, there are 8 participants in the team, each contributing one item above.

The end result of this assignment is an ONLINE PRESENTATION your team will make before the class.
This collaborative presentation will explain - and show - how each new media tool will be used in a
sequence to create the end product. [“Show” means include visual support, such as photos,
graphics, video, etc.]

NOTE:
Each stage in the production path, from pre-production and content acquisition, on through to
delivery, should utilise new media.
Each team must incorporate a variety of technologies, and each team member must contribute a
different tool (no group should have two people covering mobile phones, for example).
So, basically, what you’re doing here is coming up with a HYPOTHETICAL PLAN .
To be clear, this assignment IS NOT to present the actual Project (the Advert or the Teaching
module, etc.) itself.
This assignment IS to show HOW you WOULD create your (hypothetical) Project – using new or
emerging technologies in innovative ways.
This assignment is designed as a provocation for you begin thinking about using tools in different
ways.
The steps you’ll take to get there:
1.Once in your teams, choose a Team Leader
o The team leader will create the required documents (the Word doc & the
Presentation doc) and then invite all the other team members to collaborate.
o Team leader also invites Tutor (Dan) to view.

2. Each student sign up with Google Docs (free)


3. Google Docs WORD PROCESSING document [created for team by Team Leader]
o each team member contributes to it from the pov of your specialty
 (incl. relevant material from your Blog)
o collaboratively edit document so it...
 says what you want it to say
 achieves the goal you set out to achieve
 speaks with one voice
o when satisfied you have a cohesive document, migrate it into the…
4. Google Docs PRESENTATION format [created for team by Team Leader]
o all team members collectively edit the presentation
 minimal
 persuasive
 graphics (drag & drop!)
~ from your blog
~ from elsewhere on the web
 speaks with one voice
5. Remember to SHARE both WORD PROCESSING and PRESENTATION docs with me
o as soon as they’re created

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MARKING CRITERIA –
Team Mark [based on Presentation]
1. Create and deliver an online presentation explaining a media project which is
produced using new or emerging technologies. (15%)
2. Create and deliver an online presentation which is clear, persuasive and cohesive.
(15%)
3. Create slides which effectively intersperse text and graphics, and which augment, not
duplicate, the spoken aspect of the presentation. (15%)
4. Clearly detail and thoughtfully explore the role of each new or emerging technology in
the context of the hypothetical media project you’ve created. (15%)
Individual Mark [based on blog content and contribution to Presentation]
5. Contribute well-researched information, written in your own words, on the potentials
your technology offers. (20%)
6. Contribute effectively to the team presentation (both in its creation and in its delivery).
(20%)

Pass with distinction, exemplary approach, application and


organisation; clear evidence of creativity 10 points
Pass with excellent approach, application and organisation;
comprehensive coverage of essentials 9 points
Pass with merit quality application and organisation; proficient
coverage of essentials 8 points
Marking Indicators

Pass capable level of application and organisation; good coverage of


essential points 7 points
Pass satisfactory application and organisation; average level of
understanding of essentials 6 points
Pass (narrow) inconsistent level of application, organisation and
understanding of essential points 5 points
Fail (narrow) insufficient level of application and perspective; minimal
organisation 4 points
Fail inadequate standard of organisation, application and
understanding 2 points
Fail not attempted; no material supplied 0 points

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