Dossier Participant DOL 2014 - 15-05-2014

You are from Lebanese descent !
You are a decision maker in your company (CEO, CFO, GM, Chairman, President)

You would like to do some cost cuts in your budget !
You need to find reliable suppliers to run your business with good benefits

Register now to DOL 2014 !
Come and meet more than 15 potential suppliers and reduce your costs

MUSEA CHARISMA & ECOMED PRESENT

DOL 2014

A BUSINESS GATHERING BETWEEN

LEBANESE DECISION MAKERS FROM THE INTISHAR

AND LEBANESE BUSINESS MEN AND WOMEN

UNDER THE PROGRAM

ONE CONTRACT A YEAR
Date of editing : March 14th 2014
Musea Charisma & ECOMED - 16 rue Ernest Renan 92130 Issy ls Moulineaux
Tl : +33 1 46 38 49 20 - Email : anniversary@asdaa.eu

FACTS AND FIGURES

Lebanese emigrants from all over the world are seeking for a tangible and reliable way
to participate to the economic evolution of their motherland.

They need to consolidate their ties with Lebanon throughout a solid network that allows
them to help their relatives in Lebanon throughout a sustainable channel.

They are seeking for reliable partners, for well-informed counselors and good suppliers.

There are more than 70 000 successful decision makers from Lebanese descent all over
the world.

In order to make these decision makers work with Lebanese enterprises, asdaa.eu
organizes the 1st edition of DOL 2014 (Diaspora Outsourcing in Lebanon) from 14th to
16th October 2014 in Sin el Fil - Lebanon.

THE CONCEPT

Lebanon needs a sustainable channel that helps the stability of its economy. It has been
years that the political issues endangers its financial and economic situation.

During the 20 years of war, the Lebanese enterprises kept working despite all difficulties
and insecurity.

Because the Lebanese enterprises need nevertheless to keep on and are capable to
deliver quality performance,

because the modern technology means allow people to work together despite the
distances, Musea Charisma organizes a unique and unprecedented event DOL 2014 -
Diaspora Outsourcing in Lebanon, where Lebanese business men and women from more
than 15 countries will be able to meet potential suppliers and business partners under
the label One Contract A year.


GOALS AND OBJECTIVES

> Allow the Lebanese enterprises develop their exportation market and find new clients
abroad.

> Allow the Lebanese diaspora decision makers do real and serious business with
Lebanese enterprises in Lebanon...

> For Musea Charisma, it is a good way to help stabilize the Lebanese economy though
its political situation. This project gives also an opportunity for the Intishar to tighten
their connection to Lebanon.

> Organize this event is a way for www.asdaa.eu team to express its loyalty to Lebanon.

DATES AND VENUE PLACES

From 14
th
till 16
th
October 2014.
Hilton Hotel - Sin el Fil - Lebanon
Touristic places

CURRENT PARTNERS OF THE PROJECT

PARTNERS IN PROCESS

-
The Lebanese Argentinian Association
-
The Lebanese American Chamber of Commerce, the Lebanese Australian Association
-
The World Bank
-
The European Union
-
USJ
-
Life (Lebanese international Finance Businessmen in Europe
-
AFPI (Lebanese Association of IT Professionals in France)

TENTATIVE AGENDA

DAY 1 OCTOBER - TUESDAY 14 2014

Opening ceremony
Honor Guest : President of the Republic and/or Foreign Affairs Minister and the
governor of the Banque du Liban

Workshops (every participant can attend 5/15 - schedule will be communicated later)
- Develop your network : challenges and issues :
Honor Guest : CEDDET Foundation (Spain)
- Similar existant networks
Honor Guest : Julien Roitman (President of ISFE - France)
- Networking within the European Union
Honor Guest : Anima Invest (France)
- Networking within the Mediterranean
Honor Guest : Unido
- Finance your network
Honor Guest : Mohammad Choucair (President of the Federation of the
Lebanese Chambers of Commerce - Lebanon)
- Facts and figures concerning the Lebanese decision makers worldwide
Honor Guest : Guillerme Matar (General Manager of the Lebanese Brazilian
Chamber of Commerce - Brazil)
- Advantages and drawbacks
Honor Guest : CCI Paris-Ile de France (France)
- Tutoring, mentoring, patronage
Honor Guest : CCI Paris-Ile de France (France)
- International trade laws in Lebanon
Honor Guest : Me Nady Tyan (ongoing negotiations - Lebanon)
- Fiscal advantages in Lebanon and international treaties
Honor Guest : Jacques Saad (Chairman of Mazars - Lebanon)
- Banking payment rules :
Honor Guest : ABL - Association des Banques du Liban (Lebanon)
- Meeting by business segments - action plan for 3 years :
Honor Guests : every concerned Minister by sector (Lebanon)
- Regional Meeting - action plan for 3 years
Honor Guest : Ministry of Foreign Affairs (Lebanon)
- The BDL efforts to ensure economic and finance stability for investors in Lebanon
Honor Guest : Riad Salameh - Governor / Saad Andary Vice-Governor - (ongoing
negotiations - Lebanon)
- Incentive laws and infrastructures for encouraging investment in Lebanon
Honor Guest : Idal - Nabil Itani (Chairman - Lebanon)


DAY 2 OCTOBER - WEDNESDAY 15 2014

BtoB Preprogrammed Meetings Day
Every participant will have a pre-scheduled program of 8 formal B2B meetings and a free
B2B session of 4 hours to meet again with the potential chosen partner.

DAY 3 OCTOBER - THURSDAY 16 2014

Free BtoB Non Preprogrammed Meetings Day
Participants will be able to meet or have another meeting with potential partners. The
set up will be at their disposal as well as the secretary of the forum for any contact and
meeting they need assistance for.

Institutional meetings
President of the Republic, Prime Minister, President of the Parliament, concerned
Ministries, Central Bank, etc.
A touristic thematic program on demand (gastronomic, wineries, trekking, cultural,
religious, archeological, art galleries, clubbing and speleological tours).

Touring programs

-
Forum + T1 Wine Tour : visit of 2 or 3 wineries (Bekaa or Batroun)
-
Forum + T2 Art Gallery : visit of 5 famous art galleries
-
Forum + T3 Religious Tour : visit of 5 religious places (Beirut or Chouf)
-
Forum + T4 Cultural Tour : visit of museums and cultural places (Jeita & Byblos,
Deir el Qamar & Beiteddine or 3 Beirut museums)
-
Full Option Forum + one of the above Tours + Clubbing

Trophies Ceremony
Honor Guest : Adnan Kassar

Closing gala ceremony
Honor Guest : Maurice Sehnaoui


THE PROCESS

DOL 2014 REGISTRATION PROCESS
STEP 1 : Begin by filling all the fields of the attached form. Please do specify what
kind of suppliers you are looking for so our matchmaking process can be the most
accurate
FORM TO BE FILLED

STEP 2 : Choose the package you need among the proposed packages (forum or
forum + touristic packages)

STEP 3 : Pay online the package you chose
- Forum only !350,00 EUR
-
Forum + T1 (Wine Tour) !382,00 EUR
-
Forum + T2 (Art Gallery) !380,00 EUR
-
Forum + T3 (Religious Tour) !385,00 EUR
-
Forum + T4 (Cultural Tour) !400,00 EUR
-
Full Option Forum + one of the above Tours + Clubbing !500,00 EUR

STEP 4 : Book your flight ticket on Air France through our website and get up to to
47 % of discount with the DOL 2014 special fares from Air France

STEP 5 : From 6 weeks till 3 weeks before the event, you will be able to consult the
online catalogue of all DOL 2014 participants

STEP 6 : 6 weeks before the event, you will receive a short list of potential
suppliers or partners that you will have to put by order of priorities. You will be able to
discover the profiles of the attending companies on the online catalog.

STEP 7 : 5 weeks before the D Day, you will receive a lits of workshops and you
will have to choose the ones that you would like to attend.

STEP 8 : 2 weeks before, you will receive your final B2B meetings schedule and the
whole program of your workshops.

STEP 9 : 1 week before, you will receive all the logistic details of the forum and the
eventual touristic packages you subscribed for.

STEP 10 : You will be welcomed by our team at the airport on your arrival day.

STEP 11 : If you commit to participate to the "One Contract a year" program of
DOL 2014, you will get a Trophy during the closing ceremony on October 16.

THE PROJECT MANAGEMENT

Under the DOL 2014 event, Musea Charisma commits to promote
> Lebanese Excellency all over the world.
> Lebanese specificity and its reliable performance.
> Partnerships among companies in Lebanon and in the Intishar.

> Musea Charisma sets up a wide communication plan on DOL 2014 before, during and
after the entire event.


DOL 2014 IMPLEMENTATION

The cost of this event is about 170 000 ".

The management of the event is held by a Comit de Pilotage:
- Attendance officer : Moussa Khairallah
- Forum manager officer: Mireille Salloum
- Event Secretary and follow-up officer: Rita Alam (el)
- Workshops officer: Cathy Chami Tyan
- BtoB officer: Futurallia / Rita Alam (el)
- Logistics officer: Joe Sahyoun (Merlun Group)
- Communication officer: Mario Jade
- Sponsoring : Alida Rodrigues (France) / Sandy Chami (Liban)
- Opening and closure ceremonies: Jocelyne Abdessater Maalouf
- Treasurer officer: Mounira Atallah / Samar Hoyek
- Chief of Staff: Kinda Marie Elias

Musea Charisma commits in
> communicating to the Lebanese Intishar organizations and NGOs all over the world
> communicating to the Lebanese economic structures and companies inside Lebanon
> inviting the sponsors and partners to the Opening and Closure ceremonies
> inviting the sponsors and partners to the BtoB meetings and workshops
> inviting all the leaders of the bilateral economic institutions all over the world
> delivering 2014 Trophies to every Lebanese emigrant who signs up for the One
Contract A Year project
> finding the adequate partners to cover up all the fees of the event
> ensure the adequate visibility to each partner and sponsor
> set up the adequate promotion and communication campaign.

COMMUNICATION PLAN

The communication plan will be composed essentially by:
- an advertising campaign in the Lebanese embassies and consulates and places
frequently visited by the Lebanese diaspora all over the world.
- the network of Musea Charisma, of asdaa.eu (65 800 readers and 1,2 million Lebanese
all over the world).
- concerned institutions and organizations (around 35)
- communication network of our institutional partners
- our media partners
- press relations in more than 42 big cities all over the world
- html links to and from more than 100 Lebanese Diaspora websites
- 4 back-drops (banners in kakmono) 10m x 3m.
- 1 Press document and 3 press releases

- dedicated spot on the website : www.asdaa.eu
- broadcasting of the TVC on the Lebanese TV channels (CNN, LBC, OTV, MTV, TL, Tl
Lumire, Sawt el Mahabba, Sawt el Rab, Charity TV)
- broadcasting on online streaming : LibaniTV
- social Medias : reach out to more of 878 000 persons on Facebook, more than 18 000 on
LinkedIn and 200 000 over Twitter
- program book that will distribute to all participants, press representatives, partners,
sponsors, etc. (1000 pcs)
- Official presentation documents on www.asdaa.eu, DOL 2014 and Musea Charisma.
- invitation cards : (1 000 pcs)

COMMUNICATION EXPECTATIONS

- 250 participants
- 50 honor guests
- 20 potential articles
- TV coverage
- 30 expected journalists
- 1,2 million emails all over the world (2 times)
- 1 000 copies of the presentation documents
- 1500 posters
- 10000 flyers


REASONS TO SPONSOR DOL 2014

If you sponsor DOL 2014, you will
> help promote an excellent image of Lebanon in the mind of the Lebanese diaspora
> reinforce the confidence of the Lebanese diaspora in the Lebanese economy
> support economically Lebanon on solid basis

SPONSORING PACKAGES

Four sponsoring packages and 2 advertising formulas available

Sponsoring
> Platinum package
> Gold package
> Silver package
> Bronze package

Platinum Package
A full offer covering the whole period of preparation, implementation and after event
periods. It reaches many levels of communication like
> Interview with 3 local and/or international medias
> 10 invitations to the Opening ceremony of DOL 2014
> 30 VIP invitations to the closing ceremony and dinner
> 6 invitations to the VIP lunch
> 2 invitations to the official visits (institutional and economic)
> Nomination in the presentation document and all the press releases (3)
> Special place to the logo on all DOL2014 communication and promotion tools
- Flash banner and logo on the www.asdaa.eu with html link
- emailing campaign (3 shots)
-logo on the poster (1500 copies)
-logo on the flyers (10000 copies)
-
> Full Ad page in the participant program (1 000 copies)

Price = 50 000 Euros H.T.

Date of editing : May 15th 2014

Gold Package
An offer covering partly the preparation, implementation and after event periods. It
reaches many levels of communication like
> Interview with 1 local and/or international media
> Nomination in the press document
-
> Full Ad page in the participant program (1 000 copies)

Price = 30 000 Euros H.T.

Silver Package
The offer includes
> Nomination in the the press releases (2)
- logo on the poster (1500 copies)
- logo on the flyers (10000 copies)
-
> Half Ad page in the participant program (1 000 copies)

Price : 15 000 Euros H.T.


Bronze Package
The offer includes
- emailing campaign (1 shot)
-
> Quarter Ad page in the participant program (1 000 copies)

Price : 10 000 Euros H.T.

ADVERTISING PACKAGES

Copper Advertising Package
The offer includes
> Flash banner and logo on the www.asdaa.eu with html link
> 1/8 Advertising page in the participant program (1 000 ex)
-
> Montant : 500 Euros H.T.

Aluminium Advertising Package
The offer includes
> Flash banner and logo on the www.asdaa.eu with html link
> 1/10 Advertising page in the participant program (1 000 ex)
-
> Montant : 300 Euros H.T.

Associate Partner
To be discussed case by case.


CONVENTION DE SPONSORING POUR DOL 2014

IDENTITE DES PARTIES
Entre le sponsor : ......................................................
(Dnomination complte de la socit qui sponsorise),
reprsent par (nom, prnom) en qualit de (fonction)
et
dont le sige social est situ (adresse du sige)
Et le sponsoris Musea Charisma

reprsent par ...................................... en qualit de .................................,
et dont le sige social est situ 16 rue Ernest Renan 92130 Issy ls Moulineaux.
Il est convenu expressment ce qui suit :

OBJET DE LA CONVENTION
Par la prsente, le sponsor s'engage soutenir Musea Charisma de la manire dcrite ci-
aprs, en vue de la ralisation de DOL 2014 (Diaspora outsourcing in Lebanon).

OBLIGATIONS
Obligations du sponsor
Le sponsor sengage mettre un montant de " (montant en
chiffres). (montant en lettres) la
disposition du sponsoris, dans le but de soutenir l'vnement clairement dfini
l'article 1 de la prsente convention.
Ce montant est payable au compte n ........................... - banque LCL Corentin
Celton, au nom du sponsoris, au plus tard le ..(date).
Le sponsor fournira galement pour l'vnement le matriel publicitaire suivant :

(dfinition du matriel publicitaire: panneaux, banderoles, survtements,
dpliants publicitaires, )


Obligations du sponsoris
En contrepartie du soutien mentionn larticle 2.1.) a) le sponsoris sengage offrir
au sponsor les crneaux publicitaires suivants, lors de lvnement dcrit ci-avant :

(dfinition des avantages accords au sponsor : panneaux, banderoles, encarts
dans la revue)

Le sponsoris sera galement tenu des prestations suivantes en faveur du sponsor :

(dossier et/ou communiqu de presse, repas VIP, )
Il sinterdit dautre part de faire de la publicit, sous quelque forme que ce soit, pour
une autre marque que celle du sponsor, agissant dans le mme domaine dactivits, sans
avoir sollicit laccord pralable du sponsor.

DUREE
Cette convention est conclue pour une dure allant du 17 mars au 31 octobre 2014.

RESILIATION
Chacune des parties pourra toutefois rsilier la convention, de plein droit, tout
moment et sans pravis, au cas o lautre partie manquerait gravement ses obligations
contractuelles.
Cette rsiliation devra tre prcde dune mise en demeure par lettre recommande
reste sans effet durant 30 jours calendrier.

Art. 5 : MODIFICATIONS
la demande de lune ou lautre partie, des modifications pourront tre apportes la
prsente convention moyennant accord crit entre les parties. Ces modifications seront
considres comme tant des modalits complmentaires de la prsente convention et
en feront partie intgrante.


Art. 6 : CONFIDENTIALITE
Chacune des parties sengage considrer les dispositions de la prsente convention
comme tant confidentielles et ne pas les communiquer des tiers sans laccord
express et crit de lautre partie.

Art. 7 : DIFFERENDS
Les deux parties sengagent rgler lamiable tout diffrend ventuel qui pourrait
rsulter de la prsente convention. En cas dchec, les tribunaux de Paris (France)
seront seuls comptents.

Convention tablie en double exemplaire Issy, le ....., chacune des parties
reconnaissant avoir reu son exemplaire.

Signature du sponsor Signature du sponsoris

Dossier Participant DOL 2014 - 15-05-2014

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You are from Lebanese descent !

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