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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Hannah Ross
NetID hros192
Group Number: 216
Website Link:
http://infohannahandlouise.blogspot.co.nz/2014/04/domestic-violence-
alert-app-infosys.html
Tutorial Details
Tutor: Day: Time:
Johnie S Wednesday 9am
Time Spent on
Assignment:
15 hours Word Count: 1643

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DOMESTIC VIOLENCE ALERT
INTRODUCTION
The fact that police are attending around 200 domestic violence events everyday, one every
7 minutes shows that there is a high demand for quicker help. Many Victims are too scared
to call for help and this is why our problem statement is “Victims of domestic violence are
unable to get help when they need it, in a quick and safe manner.” Our application is voiced
activated and set to a specific code-words victims can yell when they are in danger and a call
will automatically been sent to 3 chosen help-line’s. For example, one could be the police,
one could be a close family member or friend, and the other could be our own service we
have set up with trained volunteer staff members to help our customers and achieve our
vision. (Are you OK?,2009)
3. BUSINESS SECTION
3.1 Vision
To To allow those in an abusive relationship to safely and effectively reach out for help and
eventually lead to the prevention of domestic violence, to help make the world a safer
place.
3.2 Industry Analysis: Aiding towards the Prevention of Domestic Violence
Industry: There are many organizations involved within this industry, yet they mostly help
with the aftermath of domestic violence, such as women’s Refuge. There are other
organization such as ‘Are you OK?’ that promote the prevention, yet are usually seen
dealing with the aftermath as well. Just like our company these organizations are aiding
towards the prevention. Mostly consist of not-for-profit or charity organizations.
Force: High/Low: Justification:
Buyer power: Low
The ‘customers’ are not specifically buying the
services, within this industry, they are given to
them free of charge and revenue is created
through donations and charity events. ‘They do
this by staging public campaigns and maintaining
a nurturing a database of regular donors’.

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(Women’s Refuge, 2014)
Supplier power: High The suppliers are the people, supporting the
customers by providing services and help they
need. Without these people, this industry would
not exsit or would do little to benefit the world.
Threat of new entrants: Medium
It could be said to be low, as there are many
knowledge barriers preventing new efficient
solutions. Although it could also be said to be
high due there only being 10 fully founded
Organizations in New Zealand. Therefore it can be
defined as Medium. (NZ Police, 2014).
Threat of substitutes: Low
This is due to the fact that this is a very sensitive
and serious problem. Although there are many
services involved within this industry, which all
offer the same thing there are few alternative
services in preventing this problem.
Rivalry among existing
competitors:
Low
There is only 10 fully founded organizations that are
available in this industry to help victims and they
are all fighting to prevent a serious problem that
in putting many victims lives in danger. (NZ
Police, 2014)
Overall attractiveness of the industry: Overall this is an attractive industry for reaching
organizations visions, although profit is not the key factor in this industry and this may
decrease the attractiveness of this industry.
3.3 Customers and Thei r Needs
Our customers are victims of domestic violence and their families. The use of our services
will cater to their needs by allowing them to secretly call for help when they are in danger
using a voice and word recognition device within our software. They need feel secure using
this app and to be sure their partners don’t know about it and prevent them from using it.
Our customers need the help to be fast and efficient. They need someone to be on call
always.
3.4 The Product and Service
Because our customers need someone to be on call always, we have set up our own helpline for our customers
to ring. We will have trained volunteers who can go to the customer’s aid. This is essential as many times
police can be held up with other jobs, especially in forces with fewer cops. Our application will be a secret
hidden app to prevent partners finding out about the app, It will also be code-locked to prevent anyone, but

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the customer themselves from changing the codeword’s. The app will be voice activated and will automatically
start recording and immediately call either one of the customers 3 chosen help lines.
3.5 Suppliers and Partners
The Suppliers who supply our application to our customers are App stores, such as: Apple App Store, Android
Store, Cydia Store, Google play and other online application stores.
A supplier to our company would be the software developer. They help us to create, edit, produce and finalize
applications for use.
Our partners that work along side us in fulfilling our vision would be the Police and Other domestic Violence
help lines. These both work along side us by allowing the customers to add them into their list of numbers to
call. They both are willing to race to the aid of our customers as we all have the same common goal of
reducing domestic violence offences.
3.6 Strategy: Focused Low Cost
Our company’s vision is directly aimed at eventually leading to the prevention of domestic violence, this means
that we fall within a market aimed at victims of domestic violence, this can be known as a narrow market as
this does not include everyone. Our application available is free to customers, meaning we are operating at
low cost for the customer. We are creating revenue through adverting on the application.
3.7 Value Chain Activity: Service after the Sale
Once our application has been downloaded, it is said to be purchased. The Service after Sale is very critical to
our company’s success, this includes not only updating of the application and getting feedback on
improvements from our customers but also our own helpline. This is essential in obtaining our vision and
helping victims to get safe and effective help when they need it. Our helpline is available just to call, even if
there is not an emergency, if customers are worried or feel unsafe and therefore they are benefiting after the
sale has been made.
3.8 Business Processes
3.8.1. PRODUCT DEVELOPMENT PROCESS – Product development is critical in our
organization, as a better app will generate more success and more customers. Our
organizations main goal is to help out as many ‘victims of domestic violence’ as possible. We
value our customer feedback and take it in to consideration when producing updates or new
products. We first use our service after sale activities to generate this feedback and then put
together new and improved products

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START
Purchase Of
Application
Use of Application
Collect Customer
Feedback
Did It Work?
What could we do
better?
YES
Why Not? Analyze Feedback
Use feedback to
develop Ideas of
New Software
Develop New
Software or
Application
Update Application
Seamlessly for
customers
END


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3.8.2. SUPPORTING PROCESSES – Supporting processes support the core processes. Our main supporting
processes would be our helpline we have available to customers in need. This helpline includes our volunteer
trained staff that are there to stand in when other help is not available. This is critical to the success of our
business and the safety of our customers.


NO
YES
NO
YES
NO
YES
START
Application Actived
by Customer
Can the Police
get there
quickly?
Send out Our
Volunteer
Immediately
Contact Police
Record Data
Collection
Customer
Feedback
END
Send Out Volunteer
to Help with
Aftermath
Contact Customer
Call Customer
Did the
Customer
Answer?
Are they in
danger?
END

3.9 Functionalities
3.9.1. PRODUCT DEVELOPMENT PROCESS

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 Our application will update automatically and seamlessly to prevent any customers not be
able to use the application whilst updating.
3.9.2. SUPPORTING PROCESSES
 Our application has the ability to recognize personal voice activated codeword’s and
automatically send out a call to a chosen number..
3.10 Systems

3.10. 1. CUSTOMER RELATIONSHI P MANAGEMENT - CRM is a critical System to our business, as the
customers in our industry require a sense of trust within our business. Having our own helpline requires our
business to maintain a healthy relationship with customers so they can trust that we will be there, when they
need our help and therefore will use our application. Leading to more victims being helped and to our vision of
eventually preventing domestic violence.
3.10. 2. COLLABORATION SYSTEMS – Sharing information throughout our business processes is essential
is aiding customers who are in danger in a safe, fast matter. As soon as the customer has activated the
codeword, information is sent to the closest volunteer team in the area, they will immediately coordinate with
police and arrive at the scene. This will be improved by software updates.
3.10. 3. SUPPLY CHAIN MANAGEMENT SYSTEM(SCM) - To effectively utilize our application for
customers, we have changed the step of manually updating the application, we now seamlessly flow the
update once new software has been developed and tested to improve the customers satisfaction and safety as
they are able to continue using the application whilst it’s being updated.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
After The
Sale
1. PRODUCT
DEVELOPMEN
T PROCESS
1. Our application will update automatically and
seamlessly .

- Application Development
Systems
- CRM

- SCM
2. SUPPORTING
PROCESSES
1. Our application has the ability to recongize
personal voice activited codewords.
Automatically send out a call to a choosen
number.

- Voice Recongiztion Systems

- CRM

- Col l aborati on systems

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CONCLUSION
Overall our businesses main goal to successful completes our vision statement. We plan to help victims and
lead to the eventual prevention of domestic violence using Information Technology and Information systems
to create an application that is safe, fast, flexible and secret to keep our customers feeling safe in their own
homes while knowing a helping hand is only a codeword away.
REFERENCES
1. Are you OK? (2009) Statistics. Retrieved from http://www.areyouok.org.nz/statistics.php
2. Baltzan P, Lynch K, Blakey P (2013) Business Driven Information Systems (2
nd
Edition). NSW,
Australia. McGraw-Hill Australia Pty Ltd.
3. Business Process (18 April 2014) Retrieved from
http://en.wikipedia.org/wiki/Business_process
4. New Zealand Police (2014) Help for family Violence. Retrieved from
http://www.police.govt.nz/advice/family-violence/help
5. UoA INFOSYS 110 Course Book (2014) Auckland. University of Auckland.
6. Women’s Refuge (2014) What we do. Retrieved from
https://womensrefuge.org.nz/WR/What-we-do/What-we-do.htm