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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Farheen Faizareen
NetID ffai965
Group Number: 189
Website Link: http://infosys110group189.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Johnny Shubert Sunday 12pm
Time Spent on
Assignment:
50 hours Word Count: 1567

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NEWZEALAND FRUIT SCANNING
APPLICATION
INTRODUCTION
How fresh are the fruits from supermarkets? No one ever knows exactly how fresh are the
fruits that they buy from supermarkets are. We as a consumer depend on the features of
fruits to determine the freshness of the fruits . However features can be deceiving for
example a shiny apple could be due to a chemical usage to make it look fresh. Therefore to
assure the customers of the freshness of fruit we decided to make a technology that scans
the fruit and tells the consumers the quality and freshness of the fruit.
3. BUSINESS SECTION
3.1 Vision
To provide quality fruit assurance to the consumers by using technology.
3.2 Industry Analysis: NZ Fruit Scanning Application Industry
Industry: NZ Fruit Scanning Industry.
Force: High/Low: Justification:
Buyer
power:
High
Buyer power is high for the application because there are
other alternative applications to check the freshness of fruits.
Such as MRI scanners, Healthy Food application, Tell Spec
and more.
(NDTV Gadgets, 2013)
Supplier
power:
low
The supplier power for Scanners Application is low because
there are many fruit scanners such as MRI Scans, Healthy
Food, Allergens, GMOs & Nutrition Scanner , GMO Checker ,
and Fruit Checker .
The numbers of Programmers in NZ are high because there
are about 16,941 programmers in NZ that could make
application easily.

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(Programmers, 2014), (Dennards,D.2013)
Threat of
new
entrants:
high The threat of new entrant is high due to the low cost of
applicaitons.The applications can be made by any
programmers thus they are sold for low prices. Which results
in high threat of new entrants.
(Programmers, 2014)
Threat of
substitutes:
Low Threat of substitute is low because apart from using other
alternative applications to check the freshness of fruits. The
only way supermarkets could check whether the fruit is fresh
or not is physically.
Rivalry
among
existing
competitors:
High There are other compettitors present to test the quality and
fresh ness of the fruits with their application. Such as MRI
scanner, Fruit Checker, Tell Spec. Tell spec, fruit checkers are
cheap application.
(Dennards,D.2013)
Overall attractiveness of the industry: Porters Five Forces Model defines the Industry as
unattractive.However, other similar kind of softwares available in the industry are expensive
such as MRI scanner and are mostly found in hospital some don’t give a advanced
information based on the freshness of fruits like tell spec. So regarding that my chosen
industry is attractive.
3.3 Customers and Thei r Need
The potential customers for fruit scanning applications would be supermarkets like
countdown in New Zealand. This fruit scanning application will reduce their production cycle
as they can save time just by scanning the product. The product meets the needs of the

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customers (supermarkets) by providing accurate information about the freshness of the
fruit. The device is easy to use for customers to check fruit and is also quick to give
information based on the quality of the fruit which helps customers to be more productive.
RFID with two sensors enables the fruit freshness to be checked more conveniently and
faster.

3.4 The Product and Service
The NZ fruit scanning application comes with a hardware device to enable it to work. The
hardware device has Oxygen and Carbon Dioxide Sensor and RFID the product can meet the
customers need. The concentrations of Oxygen and Carbon Dioxide are related to freshness
and the affect it has on food. Oxygen and Carbon Dioxide sensor enables to monitor these
gases and combine the sensor with an RFID tag. The RFID system is relatively easy to
manage. With this combined system, it enables to estimate the freshness of fruits. By
verifying the RFID reader, it enables to track how oxygen and carbon dioxide concentrations
and fruit freshness changes over time. Furthermore, using this data, it can easily enable us
to check and display the freshness with LEDs colour. RFID is a very small system, uses non-
or very small capacity battery, and is easy to use its application.

3.5 Suppliers and Partners
Partners.
Country Fresh Inc. - Country Fresh, Inc. is a provider of fresh cut fruits and vegetable in a
variety of blends and sizes and packaging options. By using fruit scanning technology they
could assure their customers about the quality of their fruits and increase their revenue.
Countdown Supermarkets In New Zealand – By using fruit scanning they’ll be able to assure
their customers that the fruits that they are buying is fresh which statisfy their customers
and increase their revenue.
Suppliers.
Software developers- Catalyst’s software development services are software application
developers who are going to supply the business with applications that enables the
technology to scan the fruit.

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Scanner Technology components- Fujitsu is going to supply the business with scanner
technology component for the hardware .
3.6 Strategy: Differentiation Strategy
Porters generic strategy identified the industry strategy as Differentiation Startegy. It’s high
cost because there is a hardware device that comes with the fruit scanning application to
enable the application to work. The hardware device is expensive to make due to
components needed in the hardware device e.g laser lights ,testing and development of the
hardware. The technology is aimed at supermarkets in New Zealand therefore it’s broad
market.
3.7 Value Chain Activity: Market and sell product
Market and sell the product is the important value chain activity. The customers for the
product is supermarkets in New Zealand which is a broad market. It is Differentation
startegy. There are other alternative software application to check freshness of the fruit.
Some application are expensive such as MRI scanner and some cheap like Tell Spec. So it
really depends on how the product is market and sold to provide quality food assurance to
the consumers using technologies.

3.8 Business Processes
3.8.1. MARKETING ANALYISING PROCESS –A significant part of the business because it
mainly focuses on sales. It helps to assess the target market, competitors in the market and
needs for marketing the product. Buy identifying the target market it saves time. Enabling
the business to know the competitors helps to identify how to make the product more
appealing than the competitors.



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Marketing Analysis Process 1 MODEL
Start
Define Problem:
Supermarkets fruits are not
fresh
Research Type: Survey
Create Survey questions
Distribute it among shoppers.
Collect the survey Interview the shoppers
Record the collected data in a
spreadsheet
Analyse the data
Write a report based on your
result from analysing the data
Done
NO
Yes
Marketing And Sales
Department
Defining Problem System






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3.8.2. ADVERTISING PLANNING PROCESS –A crucial part of the business as it focuses
mainly on communication goals. Identifies appropriate type of media to use to get the
message out, place and time to reach the target customers. It identifies the target
customers for the product and saves time by narrowing down the important customers.




















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ADVERTISI NG PLANNING PROCESS 2 MODEL
Start
Identifying Target Customer System
Target Customers:
Supermarkets in NZ.
Selection of the media
appropriate for the target
customers
Set the budget based
on the advertisement.
Design and create the
advertisement
Re-examine the
advertisement to make it
perfect to entre the
market.
Set the time and place to
show the advertisement.
Execute the advertisement
to the target customers.
Judge the performance of
the advertisement based on
the response from the
customers.
Done
NO
Yes
Marketing and Sales
Department



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3.9 Functionalities
3.9.1. MARKETING ANALYSIS PROCESS
 Identify’s the target market
 Identifies the needs for the products in the market.
3.9.2. ADVERTSING PLANNING PROCESS
 Identifies target customers
 Set buget cost for advertising.
3.10 Systems

3.10.1. MARKET RESEARCH SYSTEM –Enables the business to identify the target market
for the product. Helps to determine the need for the product in the market by collecting
data and then reporting the trends by analysing the data. This saves time and helps to focus
on making a product that customers need.
3.10.2. FEEDBACK MANAGEMENT SYSTEM – Enables to see clearly the needs for the
product in the market. Helps to tailor the product based on the customers need. Enables the
business to gain insight on how the product is doing and whether there has to be any
changes in customers need.
3.10.3. PLANNING PROCESSING SYSTEM Reduces time spent on working on everything
at the same time. By using planning processing system it enables the business to focus on
one step at a time to reach the advertising goals. Also ensures that business stays within the
budget of advertising .

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell product
1. Marketing
Research
1. Identify a target market

2. Identifies the need for the product in
the market through surveys.

Market Research system

Feedback management
system
Decision Support
System

Customer realtionship
management
3. Advertising
Planning
1. Identifies target customers

2. Set buget cost for advertising.
Advertising Analysing
system

Planning Processing
system
Decision Support
System

Transaction Process
System

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CONCLUSION
By using NZ Fruit scanning application we can assure our cutomers that the fuits that they
are by are fresh. This could lead to improve in customer statisfaction thus increase in the
business sales and eventually lead to economic growth. The success of the product could be
measured by comparing the customers feedback on the freshness of fruits fro m
supermarkets before the application was implemented and after the system was
implemented.
REFERENCES

 NDTV Gadgets. (2013). Handheld food scanner, mobile app developed to 'check food as
easily as mail'. Retrieved from http://gadgets.ndtv.com/apps/news/handheld-food-scanner-
mobile-app-developed-to-check-food-as-easily-as-mail-462711

 Programmers. (2014). Retrieved from http://www.careers.govt.nz/jobs/information-
technology/programmer/job-opportunities

 Denard , D. (2013). 10 Apps to Help You Eat GMO Free. Retrieved from
http://foodrevolution.org/blog/non-gmo-apps/

 Renton, A. (2011). Just how fresh is fresh food at the supermarket? Retrieved from
http://www.dailymail.co.uk/news/article-1370130/Just-fresh-fresh-food-
supermarket.html#ixzz32bF1sidX

 Eom .H, K., & Kim, C.M., & Lee, S., & Lee.C,W,. (2012). Research Article.
 The Vegetable Freshness Monitoring System Using RFID with Oxygen and Carbon Dioxide
Sensor, 6 pages. Retrieved from http://www.hindawi.com/journals/ijdsn/2012/472986/

 Country Fresh, Inc. (2014). Retrieved from http://www.countryfreshinc.com/

 Software Development. (2013). Retrieved from http://catalyst.net.nz/services/software-
development

 Corporate Profile. (2014).Retrieved from http://www.fujitsu.com/nz/about/local/profile/

 The Market Research Process: 6 steps to success. (2011). Retrieved from
http://www.mymarketresearchmethods.com/the-market-research-process-6-steps-to-
success/