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INFOSYS.110 BUSINESS SYSTEMS:


DELIVERABLE 2: BUSINESS SECTION
2014

Name LINGYUE ZHENG
NetID lzhe212
Group Number: 332
Website Link:
http://infosys1102014s1group332.blogspot.co.nz/2014/04/d1-
video.html
Tutorial Details
Tutor: Day: Time:
Kirsten van Dorp Thursday 10am
Time Spent on
Assignment:
8 hours Word Count: 1458

















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PET FEEDING APPLICATIONS
INTRODUCTION
I have a dog at home, but I was always busy for my studying and dont have enough time to
look after my dog at home. This is a big problem around me with a long time and I dont
actually have a good solution to solve this problem. Therefore the problem conducted from
our group is people are too busy to look after their pets at home. Certainly, our group came
up with an innovative solution, it is a feeding application in feeders smartphone and
connect with multifunction electronic pet feeder at home, this smartphone application is
designed for those people who has pets at home and dont have time to look after their
pets.
3. BUSINESS SECTION
3.1 Vision
This feeding application combine with multifunction electronic pet feeder makes feeders
world more brighter and it will save a large amount of time for them.
3.2 Industry Analysis: Pet Care Industry
Industry: Pet care Industry. Pet care industry designs an application on smartphone which
can feed pets through smartphones. It makes feeders world more brighter and it will save a
large amount of time for them.
Force: High/Low: Justification:
Buyer power: High Buyers offer the wide range of products, and the
pet care segment constitutes only a part of their
business. However, this new innovative app is
used to care pets in a easy way and save a lot of
time. Buyers only need to download this app from
APP Store, Google Play or other download
platforms. Therefore, the buyer power is relatively
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high. [Pet Care. (2012). MarketLine Industry
Profile. Retrieved from http://lgdata.s3-website-
us-east-
1.amazonaws.com/docs/530/467337/Petcare.pdf]
Supplier power: Low Suppliers in the pet care market included those
providing and manufacturing raw materials.
However, customers can download our app from
many download platforms. As buyers can
download the app from many download
platforms, the supplier power is relatively low.
[Pet Care. (2012). MarketLine Industry Profile.
Retrieved from http://lgdata.s3-website-us-east-
1.amazonaws.com/docs/530/467337/Petcare.pdf]
Threat of new entrants: High Pet care products are generally sold in high
volume to all customers, and the market growth
has been quite healthy. The feeding app is also an
innovative product in pet care, which makes the
market more attractive to potential new entrants.
So the threat of new entrants is relatively high.
[Pet Care. (2012). MarketLine Industry Profile.
Retrieved from http://lgdata.s3-website-us-east-
1.amazonaws.com/docs/530/467337/Petcare.pdf]
Threat of substitutes: Low Substitutes for feeding app include feeder will
feed their pets by themselves, but it is relatively
time-consuming to care pets by yourselves. This
innovative feeding app can be used to feed pets
even though you are in the workplace. It is a quite
unique smart phone application. Thus, the threat
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of substitutes is relatively low. [Pet Care. (2012).
MarketLine Industry Profile. Retrieved from
http://lgdata.s3-website-us-east-
1.amazonaws.com/docs/530/467337/Petcare.pdf]
Rivalry among existing
competitors:
High Although competition is always more intense in
pet care than in other industries, the overal trend
is toward increased competition in just about
every industry. This innovative app will attract to
many young people, and therefore, the rivalry
among existing competitors is relatively high. [Pet
Care. (2012). MarketLine Industry Profile.
Retrieved from http://lgdata.s3-website-us-east-
1.amazonaws.com/docs/530/467337/Petcare.pdf]
Overall attractiveness of the industry: This feeding app is an innovative smartphone
application, it aims to save those feeders time and energy. Buyers can download this app
from many download platforms and really easy to use this app to feed their pets through
smartphone app in the workplace.
3.3 Customers and Thei r Needs
The target group of customers is busy lifestyle pet owners. People are too busy to look after
their pets at home, they are busy and spend less than ten hours at home everyday.
However, even they are busy working person, they like to have pets at home. One big
problem for them is they do not actually have time to feed their pets as they want to save
time to relax rather than care their pets. They also want to have a quiet environment to
relax at home rather than noisy all around their home. Therefore, busy lifestyle pet owners
needs are save time and quiet environment. [Anwesha. (2013). Quiet Pets For Working
People. Retrieved from http://www.boldsky.com/home-n-garden/pet-care/2013/quite-
pets-for-working-people-034722.html]
3.4 The Product and Service
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Our new innovative product is very easy to use, for those busy lifestyle pet owners, they
only need to download this feeding app and use this app to feed their pets through their
phone. This feeding app is connect with a multifunction electronic pet feeder at home. The
pet feeder have both water tank and food container, it also have voice reocorder,
speaker,camera and many other features. This multifuction electronic pet feeder will be
controlled by feeding app in owners samrtphone. They only need to click the control button
on the app and in order to control the amount of water and food. The water and food will
be given to pets automatically at home. Therefore, our new innovative product save
owners time and keep their environment quiet.
3.5 Suppliers and Partners
The suppliers for our product might be APP Store and Google Play, this is because both of
them are download platforms and APP Store is for customers who use iPhone and Google
Play is for customers who use Android. Another reason could be iPhone and Android are
most popular smartphone system. The partners for our product might be PetStop and
Animates, both of them sells pets products and our product is a new innovative product for
pets, and therefore, they might interested in.
3.6 Strategy: Differentiation
The competitive scope for this feeding app could be broad market rather than narrow
market and the cost strategy is high cost for this feeding app. Once our feeding app come
up, pet owners will download this app all around the world to try it out, so it is a broad
market. However, in order to product this feeding app, it is a high cost product. Overall, the
strategy is differentiation.
3.7 Value Chain Activity: Market and sell the product
The most important value chain activity for this business is Market and sell the product.
Once this business market and sell this feeding app and our target customers use our
products, they will satisfied our product. This app makes their world more brighter and save
their time properly. Therefore, the most important value chain activity is market and sell the
product.
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3.8 Business Processes
3.8.1. CUSTOMER ORDER PROCESS The customer order process will take place in the vaule chain
activity of market and sell product. It is important to this business as fulfilling customer
orders reliably and accurately is key to customer satisfaction.
REPLACE WITH BUSINESS PROCESS 1 MODEL

3.8.2. CUSTOMER BILLING PROCESS - The customer billing process will take place in the value
chain activity of market and sell product. It is important to this business as it is benefit to
business to make profit. Once customers received their order and they check the correct
order they received, then they will pay the bill to the business.
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REPLACE WITH BUSINESS PROCESS 2 MODEL

3.9 Functionalities
3.9.1. CUSTOMER ORDER PROCESS
Validate the order
Notify delivery department that package is ready
3.9.2. CUSTOMER BILLING PROCESS
Receive payment from business
Pay the bill to business
3.10 Systems
3.10.1. ORDER PROCESSING SYSTME
Order processing system help ensure that all of orders from customers are filled on time,
since automated systems can reduce errors in order processing. This can enhance the
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customer experience and maximize businesss profitability.
3.10.2. DELIVERY PLANNING SYSTEM
Delivery planning system help ensure that all of orders from customers are delivered on
time and customers are satisfied with the speed of delivery. This can also enhance the
customer experience and maximize businesss profitability.
3.10.3. SALES MANAGEMENT SYSTEM
Sales management system help ensure that whether customers pay the bills or not. This can
improve the productivity in the business and maximize businesss profitability.
3.11 Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities
Specific
Information
System(s)
Broad
Information
System(s)
Market and Sell
Product
1. Customer
Order Process
1. Validate the
order

2. Notify delivery
department that
package is ready
Order Processing
System

Delivery Planning
System
Decision Support
System

Transaction
Processing
System
2. Customer
Billing Process
1. Receive
payment from
business

2. Pay the bill to
business
Order Processing
System

Sales
Management
System
Decision Support
System

Decision Support
System

Conclusion
Our new innovative feeding app aims to make the busy lifestyle pet owners world brighter
and save their large amount of time on feeding their pets. This is an innovative and easier
way to look after pets away from home, and then pet owners can concentrate on their busy
day-to-day life without the worry of whose going to feed their pets. The use of IT in our
innovative product can be measured using KPI, the business can see how successful the
product is through the net revenue.
REFERENCES
1. Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3-
website-us-east-1.amazonaws.com/docs/530/467337/Petcare.pdf
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2. Anwesha. (2013). Quiet Pets For Working People. Retrieved from
http://www.boldsky.com/home-n-garden/pet-care/2013/quite-pets-for-working-
people-034722.html
3. Animates. (2014). About Us. Retrieved from http://www.animates.co.nz/about-us
4. David. (2013). Business Development. Retrieved from
http://smallbusiness.chron.com/definition-order-processing-systems-3197.html
5. Sales Management System. (2013). Retrieved from
https://www.futuresimple.com/sales-management-system/