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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Yubin Lee
NetID ylee639
Group Number: 316
Website Link: http://infosys1102014fcgroup316.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuseday 3pm
Time Spent on
Assignment:
19 hours Word Count: 1597

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SMART ELECTICITY CONTROL APPLICATION
INTRODUCTION
Have you ever worried about gas or lights has been turned on when you left your house?
Due to the fact that we cannot control the electricity outside house, there are danger of fire,
wasted energy leads to high cost and wasted electricity. Let’s think about the future that we
can control all the electricity inside/outside the house with just an application in your
phone. Now I will introduce an innovate application which can solve these problems.
3. BUSINESS SECTION
3.1 Vision
Our vision is to control electricity easily and inexpensively so that every people can reduce
accident that occurs because of uncontrollable electricity and also reduce electricity fee by
reminding how much electricity we have used.
3.2 Industry Analysis: Electricity controlling Industry
Industry: Electricity controlling Industry.
Force: High/Low: Justification:
Buyer power: High Buyers have a lot of choices which can control
electricity in house/workplaces. For example,
people can control electricity with a remocon
which can control the electricity within the house
(familyhandyman, 2010)
Supplier power: Low There are many energy companies such as
Mercury, Meridianenergy and powerswitch etc
that will be able to support this industry in New
Zeland (Switchme,2014). Also the company which

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draw wiring diagram software will be our supplier
(Smartdraw,2014).
Threat of new entrants: Low This business is not easy to enter as there is a
barrier which innovate technology development.
To develop this technolgy, time will be taken a lot
and cost will be high.
Threat of substitutes: High Customer have several choices. They can control
electricity by directly contact through electricity
company or controllng electricity personally
within the home by turnning the switch on/off.
Rivalry among existing
competitors:
Low In New Zealand, there is no competitor that
control electricity but there is a company which
called powerswitch that just control your
electricity usage (Consumer.Powerswitch,2014).
Overall attractiveness of the industry: This industry doesn’t seem attractiveness as threat
of substitute and buyer power is high. The customers may feel interested of our system due
to the purpose of production is ideal and innovative. As people interest in our application,
threat of substitution and buyer power will be solved as more people want to use our
application.
3.3 Customers and Thei r Needs
Our target customer is all the individuals who uses electricity in their own house or
workplaces especially households and working people. According to the twenty-seven
countries, electricity is used primarily by industry, households which means people used
electricity mostly in house and workplaces (Wilson, n.d.).
As many people use electricity, there are a lot of accident due to electricity. Among the
statistic of accidental fires of electrical origin is totally 20,403 during year 2011 and year

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2012. Also gadgets on standby is the one of the reason we wasted money on electricity.
Thus, people will need something that can easily control electricity within/outside the house
and electricity usage (Electrical Safety First,2012).
3.4 The Product and Service
Our smartphone application wil be able to control electricity and usage by tap in our
screen. Application can be downloadable via app store or android market then connect each
house. Based on each house’s electric wiring plan, diagram of the house is shown with all
the electricity plug and lights in your application. All the customer need to do is just tap to
block the electricity out/off. By using this application, customer can control electricity
anywhere at any time easily so that this will help to reduce economic problem and risk of
accident.
In order to customer can use this application for 24/7, professional techinicians will
standby always so if there are any problems, technicians will fix the problem as soon as
possible. Also customer can review/report or complain for the application via our homepage
which is linked to application.
3.5 Suppliers and Partners
We needs wiring diagram software of house to control individual switch. Smartdraw
company which professionally create wiring diagrams, electrical circuit, schematics, and
more is the one of the important supplier for our business as it build it for our business. Also
we run homepage which customer can write feedback or complain so that we need
people/company which build our website skillfully as same as Smartdraw, website builder
such as Crazedomains or Zeald is also the one of the important supplier.
For mutual benefits, our partner will be the Meridianenergy which is the most biggest
electricity company in NZ. As make partnership with Meridianenergy, if customer join with
Meridianenergy, we will offer our application as free and free maintenance so as many
people join with Meridianenergy, our company’s customer wil increase as well. Android
market and app store can be our partner as well. To use our application, customer must
download our application only throgh the android market and app store.

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3.6 Strategy: Differentiation
Our business model needs professional technology and high cost as we make application
with special technology development. Also setting up cost for each house will be reasonably
high. Therefore our cost strategy is high cost.
Also we are targeting our customer as especially households and working people which
almost of people lives in house or works in workplaces, our competitive scope is broad
market.
The overall strategy is therefore Differentiation.
3.7 Value Chain Activity: Technology Development
The most important value chain activity for this business is Technology development.
We believe that technology development is most important value chain activity as we
develop the program over and over using technology. To reduced potential accident
because of uncontrollable electricity, this application should operate every day without any
errors. While we operate this business, there might arise some problems with technical
issue so technology development should be always carried on by professional technicians
for generating our company’s value.
3.8 Business Processes
3.8.1. ONLINE APPLI CATI ON SOFTWARE DEVELOPMENT PROCESS– Our company will release
our software development and new features which can fit each of the customer every 2-4
weeks. Based on customer’s opinion which customer reported in our website, our feature
and software will upgrade for increasing customer satisfaction.


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BUSINESS PROCESS 1 MODEL

3.8.2. CUSTOMER SUPPORT PROCESS – Employee (including technicians and counselor) will
stand by for any query and problem. On Characteristic of business model, this application
can be useless thing, if they cannot fix the problem immediately when there are any error
that makes people cannot control the electricity etc. Also as customer have any question for
the product, they can contact with our employees at any time they want. Therefore
customer will trust our company and get satisfaction.


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BUSINESS PROCESS 2 MODEL


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3.9 Functionalities
3.9.1. ONLINE APPLI CATI ON SOFTWARE DEVELOPMENT PROCESS
 Sort out and pick out the best opnion which need to be developed.
 Upgrade software according to customer’s want.
3.9.2. CUSTOMER SUPPORT PROCESS
 Match customer’s details with their profile.
 Connect to proper counselor fit to customer’s needs
3.10 Systems

3.10. 1. DECI SI ON MAKI NG SYSTEM – This system will help to sort out which customer’s
opinion is most urgent issue through problem identification and collected data. For
customer’s satisfaction, Software should be upgraded in order that customer feel mostly
inconvience. This is form of decision support system as it support managers and business
professions during the decision-making process.
3.10. 2. ACCEPTANCE TESTING SYSTEM – To check the upgraded software, we need a system
to ensure the upgraded system is well fit to customer’s needs and satisfying customer’s
needs. This test will involves not only whether upgraded software satisfy customer’s needs
or not but also upgraded software is functional well without error. This is form of customer
relationship management as in order that we do test successfully, we need interact with our
customers for receiving their feedback to increase customer loyalty and an organisation’s
profitability.
3.10. 3. SPECIFI C MATCHING PROFI LE SYSTEM - We operates our company 24/7 for
customer’s convenience. To connect each specific specialized counselor, we have to do
match each customer’s specific information. As they can have problem in handling
application or have query about the company or wonder about the joining fee/monthly fee
etc. To handle customer quickly and efficiently, we have to manage each of the customer’s
profile. This is form of customer relationship management as it needs managing all aspects
of a customer’s relationship with an organisation.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
1. Online
application
software
development
process
1. Sort out and pick out the best opinion
which need to be developed.

2. Test the upgraded software to customer for
the customer testing.
Decision making system


Acceptance testing system
DSS


CRM
2. Customer
support
process
1. Match customer’s details with their profile.

2. Connect to proper counselor fit to
customer’s need
Specific matching profile
system

Specific connect counselor
system
CRM


CRM

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CONCLUSION
We believe that our business model is successfully solve those accident which is due to
uncontrollable electricity. Through this smart electricity control application, we will
effectively deliver value to our customers by reducing accident and electricity fee across the
world. We hope everyone in the world can be free from care by using our application.
REFERENCES

1. Switchme. (2014). New Zealand power companies. Retrieved from
http://www.switchme.co.nz/residential/power-companies.php

2. Consumer. (2014). Consumer powerswitch. Retrieved from
https://www.powerswitch.org.nz/powerswitch

3. Wilson. (n.d.). What are the major uses of electricity?. Shrink That Footprint.
Retrieved from http://shrinkthatfootprint.com/how-do-we-use-electricity

4. Electrical safety first. (2012). Statistics. Retrieved from
http://www.electricalsafetyfirst.org.uk/news-and-campaigns/policies-and-
research/statistics/

5. Smartdraw. (2014). Wiring diagram software. Retrieved from
http://www.smartdraw.com/software/wiring-
diagram.htm?id=341731&gclid=CKr8qMCOxr4CFVZ8vQodqB4AZA

6. Meridian. (2014). Meridianenergy. Retrieved from
http://www.meridianenergy.co.nz/