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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Qi Zhou
NetID qzho020
Group Number: 373
Website Link: http://infosys1102014fsgroup373.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Nicholl Friday 11am
Time Spent on
Assignment:
15 hours Word Count: 1343

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SPEEDING CATCH DEVICE
INTRODUCTION
Speeding is a common problem all over the world. The result of speeding can be fatal. It is a
big cause for car accidents and many people die from it each year. The truth is that many
people like to go over speed limit when driving. So we design and produce a device which is
pre installed into cars to monitor the speed when people drive, as the car goes over a speed
limit, the device is going to send the information to the police so that they will iusse the
driver a speed ticket.
3. BUSINESS SECTION
3.1 Vision
Provide affordable and effective solutions to stop speeding whenever and wherever and
improve the on road safety in NZ.
3.2 Industry Analysis: Automotive Electronics Industry
Industry: Automotive Electronics Industry.
It is in the Automotive Electronics Industry which to produce and sell auto electronic
devices, such as GPS, reversing sensor etc.
Force: High/Low: Justification:
Buyer power: High Industry is highly relied on Automotive industry,
one of the major buyers are vehicle
manufacturers such as Toyota. They are large,
powerful enterprises that usually have their own
plants (Wikipedia) for electronic parts production
or they have subsidiaries or sub-contracted
companies which produce electronic parts for

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them (Marklines). Many companies can produce
and sell the automotive electronic devices. As the
search result shows that there are more than
1,000 companies in NZ related to Auto Electronics
products (Yellow page, 2014).
Supplier power: Low Supply for this industy are computer software,
network or satellite services, electronic parts and
components. There are so many suppliers they
can choose from not only in NZ but also in
overseas. For example, there are more than 100
companies in NZ that provide computer software
development services (Yellow page, 2014).
Threat of new entrants: Low Although it is unlike the Automobile industry
which is highly capital and labour intensive, there
are still some requiements and standards the
companies have to comply with. For example, to
be a Tier1 supplier of those OEMS (SGS, 2014).
And ‘there is a complex automotive food chain:
foundries, chip vendors, RTOS/tool companies,
and apps developers included’ (Yoshida, 2014). So
I would say the threat is relatively low.
Threat of substitutes: Low There is not really anything substitute in-vehicle
electronic devices. The increasing cusomer
demands for functionality and personalisation of
cars push the car manufacturers to consider
digital compenents as more important (IBM,
2004, p.13).

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Rivalry among existing
competitors:
High There are so many NZ and international brands,
such as Bosch, and Pioneer (Automotive News,
2013). So the rivalry is high.
Overall attractiveness of the industry: The industry is not bad as the market is large and
substitutes are little, although rivalry is high.
3.3 Customers and Thei r Needs
My customers can be local government that want to change their residents’ diving
behaviours and the isurance companies who want to study on their customers and evaluate
risks (Tuttle, 2012 and Vedantam, 2012).
3.4 The Product and Service
Our product is a GPS based speeding catch device which is installed into cars in order to
capture information, monitor speed, and send information when eligible. By using this
information, police can issue speed tickets effectively and isurance companies can rate their
premium accordingly. The related government agencies can also use this information
evaluate the trends and statistics about on road safety.
3.5 Suppliers and Partners
My two suppliers are the companies who supply electronic parts, and network providers.
E.g. Mongoose NZ (2014) who provides the GPS system, and Anything Electronic (2014) who
produces parts and accessories in different sizes for different types of cars.
My partners can be distributors and channels which deliver the product to the end users,
the drivers. For example, if the government is going to require the installisation of the
divice, then VTNZ and AA can be my partners as they can recommand our brand. Some car
manufacturers who help on research and development of new technologies and innovations
can be my partner as well. For example, Pioneer (2014) collaborates with Chevrolet and
GMC.

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3.6 Strategy: Focused Low Cost
I would use a Focused Low Cost strategy as this business is aiming to focus on speeding
related products and provide designed and customised solutions to fit in different areas and
different situations such as local speed limit, regulations and legislations and so on.
Although the end user may be car drivers however the buyers may be local government or
insurance companies. So it is good to be low cost to make sure that it can be widely
accepted and installed.
The overall strategy is therefore Focused Low Cost.
3.7 Value Chain Activity: Make the Product
The most important value chain activity for this business is Make the Product.
Make the product is essential for this business as our vision is to provide effective solutions
to improve the on road safety in NZ in long run and our strategy is focused low cost. Hence
it is required us to be flesible and customised according to different customer needs and
changing environment. Besides, since it is a in car electronic it is our responsibility to make
sure each device works accurately and is safe and reliable so that help our customers to
meet their objectives.
3.8 Business Processes
3.8.1. PRODUCT MANUFACTURI NG PROCESS –Because our vision is to provide effective
solutions for stop of speeding, so make the product is our top one value chain activity, to
achieve that, we need a well designed product manufacturing process to ensure we create
the appropiate products for our customers.

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Start Manufacturing
Received an order
Check the inventory
level of raw materials
Is there enough
inventory?
Send an order
requisition
NO
Make the product
YES
Has enough quantity
made for the order?
NO
End of product making
Warehouse
Warehouse
Inventory
Ordering
System
Inventory
Ordering
System
Send product for
testing
YES


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3.8.2. FUNCTIONALI TY TESTING PROCESS – This process is after making the device, check the
functionality of each device, make sure the device is working properly and accurately. It is
one of the fundemantal testing steps for effective products.
Start functionality
testing
Send device to test
Connect device to
vehicle simulator
Set test values on
simulator
Is power on?
YES
Send back to
Manufacturing
department
NO
GPS working
properly and speed
calculated correctly?
NO
Send to warehouse
ready for sell
YES
End of testing
Quality Control System
Quality Control System
Quality Assurance Department


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3.9 Functionalities
3.9.1. PRODUCT MANUFACTURING PROCESS
 Identify what products needed to produce
 Produce the products
3.9.2. FUNCTIONALI TY TESTING PROCESS
 Check the functionality of devices
 Identify functionality faults
3.10 Systems

3.10. 1. INVENTORY ORDERING SYSTEM – The inventory ordering system looks after inventory
checking, order creation, and invoice processing and all the different processes. To have this
system we are able to source cheap and quality parts, make sure our raw materials at a
desired level, so that we can make required products to achieve and follow our vision.
3.10. 2. QUALI TY CONTROL SYSTEM – The quality control system consist product functionality
testing and other testing steps to assure the quality of the products meet our standards and
customers’ requirements. In order to provide our customers effective solutions to solve
speeding problem, and in long run to improve the on road safety, the products must be
functioning and reliable.
3.10. 3. DATA ANALYSI S SYSTEM – Data analysis system is also important for us, as we need
to do product designs and a range of testings, those works require us to deal with a great
quantity of data. The data analysis system transforms data to a more visible way so that we
can gether useful information faster, which means reduce data latency and increase data
analysis efficiency. This is essential for ongoing evaluating, correcting and improving our
products so that they fit in the dynamic environment.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
Product
1. Product
manufacturing
process
1. Identify what products needed to produce.

2. Produce the products.
Inventory ordering system


Transaction processing
system

2. Functionality
testing process
1. Check the functionality of devices.

2. Identify functionality faults.
Quality control system


Data analysis system
Decision support system




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CONCLUSION
In conclude, our company will focus on speeding catch devices and ontiniously design and
improve our products to meet our vision, which is to offer New Zealanders a better on road
experience. By implimenting those systems such as inventoring ordering, product
manufacturing and quality control, we are able to reduse the cost, increase productivity and
improve satisfaction of our customers. We are confident that we are going to be sucessful
on our focused low cost strategy and gain significant market share in the speeding control
auto electronics field.

REFERENCES

Anything Electronic. (2011). About us. Retrieved May 24, 2014, from
http://www.anythingelectronic.co.nz/aenz/index.php?main_page=page&id=16&zenid=0f6
38a7ed1799bd0ff2c4e3a5db5b4cc

Automotive News. (2013, June 17). Top suppliers. PWC. Retrieved from
http://www.autonews.com/assets/PDF/CA89220617.PDF

IBM Business Consulting Services. (2004). Challenges for the automotive industry in an on
demand environment. Seven areas of strategic action. New York, U.S.A: Author. Retrieved
from from ftp://ftp.software.ibm.com/software/plm/de/challenges_automotive.pdf
MarkLines. (n.d.). MarkLines Home/Top 500 suppliers/Company list. Retrieved May 24,
2014, from http://www.marklines.com/en/top500/ALL/
Mongoose NZ. (2014). Products/GPS vehicle trackers & M-TRAK webserver. Retrieved May
24, 2014, from http://www.mongoose.co.nz/
Pioneer Electronics. (2014). Corporate connections. Retrieved May 24, 2014, from
http://www.pioneerelectronics.com/PUSA/Corporate+Connections
SGS New Zealand. (2014). OEM requirements - Auto electronics. Retrieved from May 24,
2014, from http://www.sgs.co.nz/en/Automotive/Electrical-
Components/Multimedia/OEM-Multimedia/OEM-Requirements-Auto-Electronics.aspx
Tuttle, B. (2012, June 27). Want to stop drivers from speeding? Pay them. Time. Retrieved
from http://business.time.com/2012/06/27/want-to-stop-drivers-from-speeding-pay-
them/

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Vedantam, S. (2012, June 21). GPS study shows drivers will slow down, at a cost. National
Public Radio. Retrieved from http://www.npr.org/2012/06/21/155454615/gps-study-
shows-drivers-will-slow-down-at-a-cost
Wikipedia. List of Toyota manufacturing facilities. (n.d.). Retrieved May 24, 2014, from
http://en.wikipedia.org/wiki/List_of_Toyota_manufacturing_facilities
Yellow Pages New Zealand. (2014). Auto electronics in New Zealand. Retrieved May 24, 2014,
from http://yellow.co.nz/new-zealand/auto-
electronics?what=Auto+Electronics&where=new-zealand
Yellow Pages New Zealand. (2014). Computer software development in New Zealand.
Retrieved May 24, 2014, from http://yellow.co.nz/new-zealand/computer-software-
development
Yoshida, J. (2014, May 20). Functional safety critical for autonomous cars. Freescale teams
up with Neusoft and Green Hills. EE Times. Retrieved from http://www.eetimes.com/.