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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Angel Dasari
NetID adas458
Group Number: 278
Website Link: http://infosys1102014s1group278.blogspot.co.nz/?m=1
Tutorial Details
Tutor: Day: Time:
Kristan Van Dorp Thursday 11am
Time Spent on
Assignment:
25 hours Word Count: 1592

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TICK TALK – A SOLUTION TO EFFECTIVE TIME MANAGEMENT
INTRODUCTION
Time management is an issue everyone deals with. Time is limited and optimising our limited time is essential to survive in this fast paced
world. Our solution ‘Tick Talk’ aims at making time management easy and effective to all. The app would be helpful for everyone from Business
executives to working mothers, but mainly university students who struggle with juggling multiple responsibilities. It saves time spent on
planning and organizing events and tasks. It aims to help people reach their full potential by maximizing their productivity.
3. BUSINESS SECTION
3.1 Vision
To help people be productive with an effortless time management system.
3.2 Industry Analysis: Productivity App Industry
Industry: Productivity App Industry. This industry includes all apps that claim to help people optimise their time for example, calendar apps in
all smart phones, to do lists, Dropbox etc.


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Force: High/Low: Justification:
Buyer power: High Buyers have high power in the productivity app
industry. There are plenty of productivity apps in
the app market. Hence buyers have a wide
variety of options to choose from. (TNW, 2013).
Supplier power: Low There are many app platforms, Interface
development softwares in New Zealand and
overseas. Hence, there are many available
suppliers. Hence the supplier power is low in the
productivity app industry. (Mashable, 2013),
Threat of new entrants: High Making a new app is easy and cheap. The barriers
to entry are quite low and there is no specific
market leader. Hence the threat to new entry is
high. (Chris, 2014)

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Threat of substitutes: Low It is easy to just use planners and calendars or
just paper to make a ‘to – do’ list. However the
productivity app industry includes apps that
manage pictures, Emails etc. Thus making it a
hard industry to substitute. (Strategies)
Rivalry among existing
competitors:
High Because there are so many apps in the app
market there is a rivalry among existing
competitors to attract new customers and retain
existing customers. (dazoinfo, 2014).
Overall attractiveness of the industry: The productivity app industry is not very attractive. As there are many apps to choose from however
the productivity app industry cannot easily be substituted. Furthermore making a productivity app is fairly easy and cheap hence new
competitors can enter the market.
3.3 Customers and Thei r Needs
Tick Talk is for everyone from working mothers to Business Executives. From professors to students. The target market in this case would be
everyone who needs to manage multiple responsibilities. With a wide range of interviews and research it is clear that majority of the students
at university find it hard to balance work and play (Lucier, 2011). Business executives find it hard to keep track of various avenues and

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challenges. Students often forget to hand in their assignments on time. Working mothers may find it hard to balance multiple responsibilities
(O'Donnell, 2014). Customers need regular and timely reminders of their task, this encourages and motivates them to complete their tasks.
Students, teachers, parents, business executives, professionals from various industries and everyone with a smartphone, tablet or a computer
could be seen as a potential customer.
3.4 The Product and Service

‘TICK TALK’ is no ordinary productivity app. It is an evolution from the existing concept of time management. It provides users with an easy and
reliable system of organisation. The app aims mainly at helping customers to organise and map out their term. The app gives regular voice
reminders of task/ activity that the customer needs to complete keeping them on task. Making it useful for student to have an easy and
effective time management app that not only speaks to them but also automatically organizes their semester for them. This makes time
management easy, effortless, effective and cheap.

3.5 Suppliers and Partners
Tick Talks major suppliers would be Platforms like adobe or eclipse, Interface providers and the Text to speech software. It needs a creative
and vibrant interface and well integrated Text to speech application that are userfriendly and interactive. We would try to partner with Google
calendars and EC mail and other online calendar services so customers can automatically sync their tasks and schedule to Tick Talk. (Mashable,
2013), (North, 2013).

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3.6 Strategy: Differentiation
The Productivity app industry is wide that caters to a wide rage of people it is a broad industry. Tick Talk would have high competition and
external pressure. Most of the apps are free making it hard to compete under the cost leadership. Tick Talks innovative and customer friendly
aspect differentiates it from the existing products in this industry. Hence we would adapt a Differentiation strategy. “Tick Talk” is User
friendly, interactive, Cheap and Reliable. Having a system that is effective, reliable and effortless differentiates it from the existing
competition.
3.7 Value Chain Activity: Research and Development
The most important value chain activity for out business is Research and Development. Since Tick Talks vision is to make time management
effortless for users having a technological development department that corrects errors and introduces new creative and user-friendly
features is important. Further more since the app industry is a highly innovative industry, where new inventions and Apps enter the market
regularly it is important for us to have a cheap error free application that people can rely on.




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3.8 Business Processes
3.8.1. TESTING PRODUCT EFFECIENCY PROCESS
A refined well developed product that is easy to use goes through various levels of testing. For Tick Talk to be an effortless and reliable app it
needs various levels of testing and research. However when errors are found or reported through customer feedback system the product is
immediately retested and its errors corrected. Therefore testing product efficiency is an integral business process for our business. At the
quality centre the software, interface and text to speech application of the product are tested to prevent software and interface problems. To
employ easy and cheap testing method a Product testing system is used. It first tests and corrects the software of the system and then it tests
and corrects the interface and the text – to - speech application. The collection of data to correct system errors comes under the research
aspect of the value chain activity.





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START
END
Test Product
Does the product meet
the Requirements?
Check for
Coding Errors
No
Release The
Product
Yes
Check for Easy
Interface use
Collect
Customer
Feed back
Check feedback
about Bugs and code
efficiency
Correct Errors
Release
Updated
Model
Quality Assurance Center
Product Testing System


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3.8.2. PRODUCT FEATURES DEVELOPMENT PROCESS:
Updating the interface and introducing new features to the app requires development. Collecting New and innovative ideas that respond to
consumer requests and that are efficient for users is a necessary aspect to differentiate our product. Customer feedback relating to interface
and product features are collected and stored in the data warehouse. This feedback is collected using customer feedback system. This data is
then used to help create new and exciting features. Keeping up with the changing customer needs is a necessary part of our differentiation
strategy.









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Start
End
Collect customer
Opinions, through
surveys
Research and
Collect New
Innovative Ideas
Develop new
Features
Release and Updated
Interface and with new
features
Check If Customers
Response to New
Features is Good
Release
Completed
Product
Yes
No
Data Warehouse Customer Feedback System


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3.9 Functionalities
3.9.1. TESTING PRODUCT EFFI CIENCY PROCESS
 Testing product
 Correcting software Errors
3.9.2. PRODUCTUCT DEVELOPMENT PROCESS
 Collecting customer feedback
 Developing New Ideas

3.10 Systems

3.10. 1. PRODUCT TESTING SYSTEM
The product testing system includes testing the software, the interface and the text to speech application. It aims at making the testing process
economical and efficient. It sifts through the code to find the flaw and after the error is corrected it automatically moves on to testing and
finding the error in the interface. It identifies the problem that needs to be fixed in various parts of the app. This type of system falls under a
Decision support system.
3.10. 2. CUSTOMER FEEDBACK COLLECTI ON SYSTEM
Collecting customer feedback relates to both the business process as customer feed back is critical to understand the customer needs inorder
to deliver them a quality product that helps them achieve their goals. It gathers problem related data, including why and how. This also falls
under the a Decision support system. However it could also include customer relations system.

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3.10.3. FEATURE DEVELOPMENT SYSTEM
This system relates to the developing new and innovative ideas. Based on customer ideas and industry trend this system sifts through
inventive ideas to see whether they are feasible with the existing finances and technology. It also provides a list of solutions that best solve the
problem and meet the needs of the business. It is a combination of solution generation, solution selection and solution implementation. Hence
this also serves as a Decision support system for our business.

3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Research
and
Development
1. Testing
Product
Efficiency
Process
1. Testing Product.

2. Correcting Errors.
Product testing System


Decision support system
for testing

Enterprise Resource
Planning system
3. Product
Developme
nt Process.
1. Collecting customer feedback.

2. Developing New Ideas.
Customer feedback system


Feature Development system
Customer relationship
management system

Decision support system
for feature development.


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CONCLUSION
Tick Talks vision to make an effortless time management app that enables users to reach
their potential. This is feasible using a differentiation strategy. By focusing on the research
and development aspect we intend to give customer a refined product that would meets all
their needs. In conclusion a good integration of product testing and innovative ideas could
help Tick Talk capture the market successfully.
REFERENCES

1. Apps, I. M. (2014, May 20). Retrieved from Tablet productivity & gaming apps experience heaviest use
during ‘prime-time’: http://www.insidemobileapps.com/2014/05/20/tablet-productivity-gaming-
apps-experience-heaviest-use-during-prime-time/
2. Chris, C. w. (2014, March ). Retrieved from How To Make iPhone Apps With No Programming
Experience: how-to-make-iphone-apps-with-no-programming-experience
3. dazoinfo. (2014, May 12). Retrieved from Buisness and Productivity Market worth $58 billion by 2016:
http://www.dazeinfo.com/2014/05/12/business-productivity-apps-market-worth-58-billion-2016-
courtesy-byod-culture/
4. Lucier, K. L. (2011, 10 5). US NEWS Education . Retrieved from Learn to Manage Your Time in College :
http://www.usnews.com/education/blogs/the-college-experience/2011/10/05/learn-to-manage-
your-time-in-college
5. Mashable. (2013, 12 4). Retrieved from 10 Excellent Platforms for Building Mobile Apps :
http://mashable.com/2013/12/03/build-mobile-apps/
6. North, F. U. (2013). Retrieved from User interface inspiration :
http://mashable.com/2013/12/03/build-mobile-apps/
7. O'Donnell, L. (2014, 11 15). Huff Post Parents . Retrieved from 8 Habits of Smart Working Mothers :
http://www.huffingtonpost.com/liz-orsquo/eight-habits-of-smart-working-mothers-_b_4275131.html
8. Strategies, S. G. (n.d.). The what, why and how of to-do lists . Retrieved from
http://www.studygs.net/todolist.htm
9. Stretegic Growth Concept . (n.d.). Retrieved from Mobile Technology for Increased Productivity &
Profitability .
10. tech, W. (2013, March 11). Retrieved from Surprising numbers behind Apps :
http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/
11. Time/ Systems . (n.d.). Retrieved from http://www.timesystem.us/
12. TNW. (2013). 20 of the best Productivity apps of 2013. Retrieved from tnw:
http://thenextweb.com/apps/2014/01/01/20-best-productivity-apps-2013/3/

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