INFOSYS.

110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name HUIAO-CHUN CHIAO
NetID cchu231
Group Number: 233
Website Link: http://infosys1102014ssgroup233.blogspot.co.nz/p/d1_3.html
Tutorial Details
Tutor: Day: Time:
Johnnie Tutor Wednesday 12pm
Time Spent on
Assignment:
30 hours Word Count: 1649
ONLINE COUNSELLING SERVICE
INDUSTRY
INTRODUCTION
Nowadays community, everyone evaluated by their appearance, outfit and body shape,
especially female. This unfriendly situation many social problems such as cosmetic
surgery, over diet or even suicide. Instead of making yourself more fit in others expect,
to solve these problems has to reduce the fundamental thinking. For example, first,
women need to recognize and accept their selves. Second, be enough confident about
what they are. Last make them self-precious. To reach this goal I would like to build a
special company that provide them a way to find out their own potential value through
internet.
3. BUSINESS SECTION
3. 1 Vision
We are what we are, finding out our potential value instead giving up of yourself.
3. 2 Industry Analysis: ONLINE COUNSELLING SERVICE INDUSTRY
Industry:
Force: High/Low: Justification:
Buyer power: High The reasons that the buyer power is high is
because there are many website which
provide this kind of special service (lesson).
Therefore, buyers have lots of choices to
decide which one to go. Westwind. (2013)



Westwind counselling specializing in the well-
being of women. Retrieved from
http://westwind.mb.ca/counselling.php
Supplier power: Low The reason that the supplier power is low is
because that the supplier cannot directly
influence the industry. There are many
competitors inside the industry.
Community college. (2014) Community college
New Zealand. Retrieved from
http://www.comcol.ac.nz/
Threat of new
entrants:
High The reasons that the threat of new entrants is
high is because that there are low entry
barriers as the cost and time that spend on
setting up the new company. It is easy to enter
the market if company have enough money
and resource.
Threat of
substitutes:
High The reason that the threat of substitutes is
high is because customers have many
alternatives to build their confident. For
example, Jenny craig, medication or evening
class can also be their chose.
NCBI. (2008) Healing beauty? More
biotechnology cosmetic products that claim
drug-like properties reach the market.(EMBO
report. Science and Society) [9(11): 1073–
1077] EMBO. Retrieved from
http://www.ncbi.nlm.nih.gov/pmc/articles/PM
C2581859/
Rivalry among
existing
competitors:
High The reason that the rivalry among existing
competitors is high is because the competition
between suppliers is fierce in the market.
Advertise with Finda (2014) Retrieved from
http://www.finda.co.nz/business/r/k/?k=Commun
ity+College

Overall attractiveness of the industry:
It is a low attractive market although every products form the beauty industry is
different, the purpose is same. Therefore, variety companies and products are
competing in the same time and it is easy to enter the market. The only way is to make
our products more useful and customize.
3. 3 Customers and Their Needs
Normally customers will come to us is because they already lost their way and
confidence. Everyone can come to our beauty class but to be honest the lesson which we
provide is aim for women. For example, cooking, ikebana, design, make up...etc.



Therefore, our customers are mainly female from everywhere and every-age in New
Zealand. Our job is to make them more positive and optimistic to the life.
3. 4 The Product and Service
We mainly provide our customers with some professional lessons (studio
classroom) which women will be interesting in like cooking, ikebana, design
and sports. Through these online training, they might be more confident and
proud of them self. Also, we have members club and outdoor activities which
form up in our website that will hold parties regularly for them to meet some
new people which can enhance their social skills.
Overall, our service aim to cure their mental problems in a simple way. Once
women have something they can show off and feel professional, they will not
be depress or over focus on their face value.
3. 5 Suppliers and Partners
Our suppliers would be application companies who create an application of believed our
self to help us achieve the goal through a humour way. For example, making an
application which for women to type their height and weight and it will comes out a
Hollywood module to represent them. Also, an application which can provide online
lesson to our members in the cell phone so they can learning anywhere and anyplace.
Furthermore, women magazine will be another important suppliers for us to put on
company’s information and advertisement.
We would be working in partnership with women's union, schools or workplaces. With
the successful introduction of our online lesson purpose, they will be able to follow suit
and take advantage of the new and reduced the environment discrimination on female.
Furthermore, schools will be able to educate children in the right values and hence they
will be aware of the benefits of believe them self.
3. 6 Strategy: Differentiation (FOCUSED MARKET)
The company mainly focused in female who already lost their confidence (psychological
side). Therefore, make our lesson special and suitable (customise) for each woman's
different needed. The differentiation of our products and service come from the
innovation behind potential capability the processes of learning in order to make it
reality and more persuasiveness for everyone. Also, the price will be charge differently
which depends in the service. The overall strategy is therefore Differentiation.




3. 7 Value Chain Activity: Make the product or service.




The most important value chain activity for business is to make the product and service.
Company’s products are the lesson and service is counselling their thinking after class. Our products
have to be very useful and suitable for customers. Not only provide them special lesson but also
guide them to the right value of their body and appearance.
Overall, the service of the lesson, activities are very important to the business, if we cannot make
products correctly, then we are unable to fulfil the purpose of our business which is to provide the
chance and positive thinking for female.














3.8 Business Processes
3.8.1. COURSE CONTENT DELIVERY PROCESS -
The course content delivery process is a stage to calculate the correct amount and
provide accurate production planning (right direction). As our company’s value chain is
to “make the product or service”, this is an important process for the business in order
to ensure the quality of products available. By doing so, we can provide our customer
with the best quality of our service. Ultimately this process leads to a valuable
production planning and this will satisfies the needs of our customers.
BUSINESS PROCESS MODEL 1
Group teachers
managers and some
women
START
Sharing ideas about
course
Ig: Cooking
Descision
Think another
alternative
Simulation courses
(tryout)
No
Enroll new students
DONE
Set course outline Yes
Post it on the
website and
application





3.8.2. INFORMATION COLLECTING PROCESS –
If we doing well in customer information collecting feedback process it will increase the
company's market power. The reason is because we are providing the ideal products
which customers prefer. These processes mainly give us a chance to upgrade yourself
and reengineering our whole business functions. To be honest, success or failure
depends on how we use this information.
BUSINESS PROCESS MODEL 2
START
Send emails or
questionnaire to
customers
Gathering their
opinion (bad/good)
Decision
Thanks to
customers and keep
these advantages
Start courses again
DONE
Apologize and
asking more details
Change contents
improve (updating)
somewhere
Good
Bad






3.9 Functionalities
3.9.1. COURSE CONTENT DELIVERY PROCESS
 Create enough richly colourful in the training lesson
 Check the quality of online lesson and service
3.9.2. INFORMATION COLLECTING PROCESS
 Update customers data base
 Contact with customers and make a closer relationship
3.10 Systems

3.10.1. CONTENT MANAGEMENT SYSTEM –
It is important to manage the storage, editing and our company information in a
collaborative society. Therefore, we will need to open such as a website content
management system which we can easy to add, remove and change the online content.
Also, if you are our customers then you may allow to share opinion after lesson which
can be improve, edit your personal detail online or get the course information. It will be
very useful either for internal or external users.
3.10.2. DATABASE MANAGEMENT SYSTEM –
In order to store large amount of members’ confidential information detail and courses
history for the sale of our service, there is a need for this system to cater to the need for
organize, consistent and updated data. This system also helps store and backup all the
data and information which include courses and customers detail and helps us keep our
customers in long term.
3.10.3. CUSTOMERS RELATIONSHIP MANAGEMENT SYSTEM –
It is a board system that managing all aspects of customers relationship. For our
company, treat customers as family is very important because we need to understand
why they are depress, what is their weak side and how can we help. This system not
only help us to get closer with our customers but also improve customers’ loyalty,
retention and company's profitability.



8









3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Make the
product or
service
1. Course content
delivery
process
1. Create enough richly colourful in the
training lesson
2. Check the quality of online lesson
and service
Online content system

Quality insurance
system
Content management
system

Collaboration system
2. Information
collecting
process
1. Update customers data base
2. Contact with customers and make a
closer relationship
Updating information
system
Customer identification
and prediction system
Data base management
system
Customer relationship
management system
CONCLUSION
Through our online lessons women should feel more proud of their self. Base on course content delivery process and information
collecting process, we try our best to provide what customers actual needed, communicating with them, getting feedback then improve it
to reach the target. With some specific information system such as online content system, quality insurance system, updating
information system and customer identification and prediction system to backup, I believed that our online female body counselling
service will be useful to most of the women.



9









REFERENCES

 Advertise with Finda (2014) Retrieved from http://www.finda.co.nz/business/r/k/?k=Community+College


 Wellington high school. (2014) community education centre. Retrieved from http://www.cecwellington.ac.nz/
 Community college. (2014) Community college New Zealand. Retrieved from http://www.comcol.ac.nz/


 Westwind. (2013) Westwind counselling specializing in the well-being of women. Retrieved from
http://westwind.mb.ca/counselling.php
 NCBI. (2008) Healing beauty? More biotechnology cosmetic products that claim drug-like properties reach the market.(EMBO
report. Science and Society) [9(11): 1073–1077] EMBO. Retrieved from
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2581859/