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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014

Name Juan Nicolas Sevilla Siasoco
NetID Jsia894
Group Number: 263
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Saturday 10am
Time Spent on
Assignment:
25 hours Word Count: 1617

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WATER POLLUTION REGULATOR
INTRODUCTION
Water pollution is becoming more and more of a problem in New Zealand. As such we have
developed a solution through the use of IT. We will enforce a new law to make farmlands
have mandatory measuring devices placed into their streams. We will gather data using this
new product called the Water Pollution Regulator (WPR) to send data to the farmers
through an app to warn them that their streams are becoming polluted. To give them
incentive to actually clean these waterways we will also send the data to the Auckland
Council so that they can enforce the law against farm pollution. This data will then be used
by Environmental Awareness Groups so that they can use live data to educate the public
about the effects of water pollution. This will hopefully result in cleaner waterways in NZ.
3. BUSINESS SECTION
3.1 Vision
We strive to provide New Zealanders with the means to keep NZ’s waterways clean and
green. We will arm them with the resources and knowledge needed to safeguard our
countries once beautiful and clean waterways. We aim to provide a well maintained IT
system that has great customer service option so our customers get great value from our
products.








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3.2 Industry Analysis:
Water pollution regulation industry
Force: High/Low: Justification:
Buyer power: Low The buyers do not have that many options when
it comes to acquiring the regulators as it is a
custom made product. In New Zealand there is
only one well known producers of the
regulators.(NIWA, 2013)
Supplier power: High At the moment there is only one company that
creates the regulators locally. (NIWA, 2013)
Threat of new entrants: High By law, the farmers only need to have the
regulators in their waterways, it is not specified
where they need to purchase these regulators
from, making it easier for small businesses to
enter the industry. (Author, 2010)
Threat of substitutes: Low Law dictates that the farmers need to have this
product in their waterways. They can try other
alternatives as well but they will always have the
regulators in their waterways. (Auckland Council,
2014)
Rivalry among existing
competitors:
Low At the moment there are only two main
competitors in the industry. While both
companies have a similar end goal, they go about
it in different ways as seen in their vision.

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(Watercare, 2010).
Overall the water pollution regulation industry is very attractive to get into. This is because
there is very little competition, this is seen through the fact that Watercare and our
company are the only two active in the industry in NZ and these companies have very
different way to go about lessening water pollution. (Watercare, 2010).
3.3 Customers and Thei r Needs
Customers:
Farmers – They need a means to record and measure the pollution levels of their respective
waterways. They need it to be a product that can send information to their smart phones
directly via an app. The product also needs to be able to alert the Auckland Council if the
waterways pass a certain threshold of acidity levels, enough to make it dangerous so that
the council can enforce the laws against the pollution of the waterways of New Zealand.
(Auckland Council, 2014)
3.4 The Product and Service
We will offer them the WPR and for each purchase, a free download code of the app
required to run the product. This satisfies their needs because by law they require a product
that sends information about the pollution levels and immediately informs them if it passes
a certain threshold. Our product functions as it is required to as it sends the info via the app
that is constantly updated and has a built in feature that warns them if their water pollution
levels are too high. It is also compatible with the Auckland Council system. If they use our
product they will be certain that it will be in line with what is required for them to have by
law.




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3.5 Suppliers and Partners
Suppliers
NIWA- They will supply my company with the water pollution regulators (similar to their
pre-existing water quality instruments) that will be put into the waterways and will be
taking the pollution data.
Smudge- They will develop the app that will work in conjunction to the regulators in order
to send data from the stream to the farmers and Auckland Council.
Partners:
NIWA- Since they are my supplier they will be able to create our water pollution regulator to
only send data through our app. This will be beneficial because we can cut off anyone who
tries to enter the industry through NIWA as their supplier. Despite the fact that potential
competitors can use other suppliers to get their regulators(YSI Inc, etc.), NIWA is the most
well-known provider of water quality instruments in New Zealand thus giving us an edge in
the market.
Smudge- Smudge has a very effective app development team that can help us update the
app in accordance to customer feedback. By partnering with them we will be able to have a
reliable development team that understands the way the app works.
3.6 Strategy:
We will have a narrow market because our main draw is that we have a product that is
inline with the Auckland Council’s system, so it informs the Council as well as the owners of
the pollution levels in their waterways. Our product will be appealing to those people that
are required to have the WPR in their waterways by law.
We will have a high cost strategy; this is because we currently have no competitors that
have have a product similar to ours due to our first move advantage. This gives us an edge in
the market as we are currently the only ones that provide this type of product. We will also
be providing the product with an addition to the app thus guaranteeing that it is compatible

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with the Auckland Council. We will also be putting money into maintaining/upgrading the
product after we have made the sale.
We will have a focused high cost strategy.
3.7 Value Chain Activity:
Service after sale is an important value chain activity. This is important because for our
vision we said that we wanted to “provide a well maintained IT system.” To do this we will
have to have good customer/IT services that will maintain the product and keep it in a
condition that will meet the standards we expect from our strategy. In our strategy we
made it high cost so that we can get more money and spend more money into the
maintenance and development of the product.














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3.8 Business Processes

3.8.1. PRODUCT MAINTENANCE – In this process the customer inquiries about a malfunction in the device
to the customer service representative. Then they get passed onto the maintenance team, who, then goes to
the property where the regulator/app is and takes a diagnosis of the problem they use the quality
management system in place. Then they go off to create a fix for the regulator or a patch for the app and then
apply it. This process is important because it lets us apply our service after the sell through our dedicated team
that maintains the product. This also justifies our focused high cost approach because the maintenance service
is guaranteed upon purchase.

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3.8.2. APP DEVELOPMENT – We take feedback from the users via a survey/customer complaint etc. that
gets processed by the customer service team using the information management system. They then pass it on
to the development department to create patches that add new features and fixes bugs according to the
feedback. They use the quality management system. Then they send the patch out for beta testing to the
community and according to the feedback they either update the patch or release it to the public. This process
is important because it allows us to generate improvements to the product using feedback from customers
who have first-hand experience with the product. This will allow us to provide service to the customers and let
them know we value their opinion. It also relates to our focused high cost strategy because by investing in a
good development team we will be able to provide good customer service and thus keep our customers
happy.


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3.9 Functionalities
3.9.1. PRODUCT MAINTENANCE
 Diagnosis of defect/problem
 Application of patch/fix
3.9.2. APP DEVELOPMENT
 Processing Feedback
 Developing Patch/System Update
3.10 Systems

3.10. 1. QUALI TY MANAGEMENT SYSTEM: This relates to the diagnosis function because we
are assessing the quality of the product, what went wrong and what we can improve in
order to eliminate its problems. By having this system in place we can be able to show that
we provide “a well maintained IT system”.
3.10. 2. INFORMATION MANAGEMENT SYSTEM: This is an important system because it helps
process the feedback, showing us what the most common problems are and what aspects of
our app needs the most improvements according to the experiences of the users. This
allows us to provide a “well maintained” IT system that helps “safeguard our countries
waterways.”
3.10. 3. TECHNOLOGY UPDATE SYSTEM:
This system is in place to assist in the creation of the patches and updates/fixes for the
app/regulator. It is integral for the development team to have a good information system in
place so that they can create the patch/fix efficiently and in line with the customer’s needs.
This relates back to our vision because we are providing the “resources needed to
safeguard” the waterways through a “well maintained IT system.”

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3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
after Sale
1. Product
Maintenance
Process

1. Problem Diagnosis


2. Application of patch/fix


Quality management
system

Technology Update System

CRM

CRM
2. App development
Process
1. Processing Feedback


2. Patch/update development
Information management
system

Quality management
system
CRM



CRM

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CONCLUSION
Overall through the use of Information Technology/Information System I am able to create a
business that thrives within the market while also fulfilling its vision. Information
Technology and Information Systems are integral to the success of this organization because
it helps us takes advantage of the industry’s weaknesses in accordance to Porter’s generic
strategies and five forces model and develop a stable business capable of prosperity within
my chosen industry.
REFERENCES
Auckland Council (2014) Auckland Council and Pollution. Auckland: Author. Retrieved from
http://www.aucklandcouncil.govt.nz/en/environmentwaste/pollution/aucklandcouncilandpollution/Pages/ho
me.aspx
Capital Life (2014) Turning the Tides on Water Pollution. Auckland: Author. Retrieved from
http://www.stuff.co.nz/dominion-post/capital-life/9661570/Turning-the-tide-on-water-pollution
Parliament (n.d) Water quality in New Zealand: Land use and nutrient pollution. Auckland: Author. Retrieved
from:
http://www.pce.parliament.nz/publications/all-publications/water-quality-in-new-zealand-land-use-and-
nutrient-pollution/
Dr Mike Joy (n.d) New Zealand’s 100% Pure, Clean-Green myth. Palmerston North: University of Massey,
Ecology-Institute of Natural Resources
Watercare (2010) About Watercare. Auckland: Author. Retrieved from
http://www.watercare.co.nz/about-watercare/about-watercare/Pages/default.aspx

NIWA(2013) Water Quality Instruments. Wellington: Author. Retrieved from
http://www.niwa.co.nz/our-services/instruments/instrumentsystems/products/water-quality-instruments