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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Kishan Patel
NetID Kpat582
Group Number: 1102014
Website Link: http://infosys1102014s1group164.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivar Wednesday 9am
Time Spent on
Assignment:
18 hours Word Count: 1565

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THE E-DESK
INTRODUCTION
Our concept captures the task of “imagining a world where technology helps solve the
toughest problems facing us today”. Worldwide, many are effected by poultion and the vast
amount of tree’s being cut to produce paper and our soluation towards this issue is to keep
cut down on the use of paper & to make university lectures and work load more efficient.
3. BUSINESS SECTION
3.1 Vision
“We believe in bringing students in university to the 21
st
century through innovation and the
constant change in technology & allow students to proceed at their own rate accoring to
their ability.”
3.2 Industry Analysis: E-Desk Tablet Industry Analysis
Industry: The industry we would be would be mainly tablets, in which we could furture
incorporate with the university lecture room’s desk
Force: High/Low: Justification:
Buyer power: High Buyer power would be very high as there would
be plenty of buyers as the E-Desk is used for
universities & highschool students. Buyer power
would be reasonably high as consumers wouldn’t
be able to get costs down, they wouldn’t have the
power to dictate terms.
Supplier power: High With E-Desk being the very first concept of
tablets being incorporated into desks, the
supplier power would be very high due to no

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other products in the same line as ours which
means our concept would retain power.
Threat of new entrants: Low Threat of new entrants would be low as once we
begin and get through the university, universties
would be very unlikely to switch to the threat of
new entrants as It isn’t easy to start this business
aswell as the finance.
Threat of substitutes: High The threat of substitutes would potentially be
high due to the fact that technology is advancing
everyday and we already are supplied with things
such a laptops to tablets coming into the market
every year with better, bigger and faster updates.
Rivalry among existing
competitors:
Low With the E-Desk being one of the very first
tablet’s to be incoporated into desks making work
to be more efficient for students. There is no
other exisiting competitors other than our
substitutes of tablets and ipads to laptops.
Overall attractiveness of the industry: The E-Desk overall would be very attractive to the
industry of Tablets as they would be the first unique tablet in the market for educational
purposes for Universties and Highschools. Research shows that tablets actually help
students learn more material faster as well as E-textbooks in turn cost on average 50-60%
less than print textbooks which is a drastic difference. The use of these tablets will also help
students better prepare for a world immersed in technology.



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3.3 Customers and Thei r Needs
The target group of customers we aim to provide to would be Univserity Students. We have
evaluated and looking insightfully into their needs, we have come to terms that with
technology advancing in today’s modern age with the era of technology becoming a
necessity, why not make the needs for University students easier towards their education.
With the problem of high prices of course books and workbooks in which only have to be
used over a semester and then having to purchase another set of books, why not make
things much more efficient & easier for students. Research shows that student’s on average
spend $900 per year on books which is signifcantly high.
3.4 The Product and Service
Our product and service that would be offered to every student attending university a more
efficient means of working and note taking in lectures with the E-Desk being right in front of
studnets when they pull down there desk, downloading content work for the
day/week/month to saving all there notes to there student online account where by they
could access them whenever and where they are e.g. overseas or home. This provides our
customers to be satisfied with their needs of not forgetting to take the right course book to
university as well as cutting down the prices students pay for course books drastically.
3.5 Suppliers and Partners
As being a company that’ll develop a tablet, there will have to be many raw material
suppliers to create our tablet so manufacturing companies to provide the correct resources
to make our product. Suppliers for our concept for the market would include such as things
that’ll have to be downloaded onto our tablet such as Microsoft to provide Word, Excel and
powerpoint etc as well as the raw material we would have to use to create our product so
Kilwatablet would be another supplier to get raw materials for our tablet. Patners would
include Universties e.g. University of Auckland, AUT, Victoria or Otago etc and or next
partner would be the government to fund our project for the universities.


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3.6 Strategy: Differenti ation
Looking and evaluating Porter’s Generic Comepetitive Strategies, I would have to express
that our concept of the E-Desk would very unique in its industry along some dimestions that
are widely valued by our buyers. It does indeed select one or more attributes that many
buyers in an industry perceieve as important as education is very importany globally and
uniquely positions itself to meet those needs. The overall strategy is therefore
Differentiation.
3.7 Value Chain Activity: Operations
The most important value chain activity for this business is most likely operations
Operations in the value chain analysis covers the specifics of product quality, quality
expectation, order fulfillment and customer visit. We would focus on operations due to
wanted to make sure the quality of our product was nothing but exceptional as well as
including the production process, development activies, maintentance and all other
activities that transform the inputs into finished products. Operations for this activity for
business is the most important as operations are the value-creating activities that transform
the input into the final product.
3.8 Business Processes
3.8.1. PRODUCT / SERI VCE PRODUCTI ON PROCESS –
The production is processed by linking D-ESK concept to university’s needs. As a first step,
the business needs to identify the universities requirement and find the consensus for the
concept of presentation. Through market research and detailed analysis, make the concept
and product desirable to the order. Implement the tests under number of scenarios as many
situations as possible and if the product is passed the test to be distributed, the final
product is to be delivered in the market for end users which will include the Universities
around New Zealand as well as some selected High schools.




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MODEL ONE
START
Customer Order
Concept consensus
with Universities
Market Research &
Analysis
Make the Tablet
Go Live with High
schools and
Universities
Go Beta with
Universities
Perfect
End
Tablet modifications
with University
Standards
Needs Work
Research & Development
Inventory
Manufacturing
Information Systems
Board of Directors
Customer Order

3.8.2. PRODUCT/SERVICE MAINTENANCE PROCESS – As end users (students) start using the
tablet product, all students will already be registered their data under the Universties
network of Cecil where they may immediately start interacting with it’s interface. As data is
collected the service will have reviews from customers and end users to enhance the
products quality to sutomers preference and the tablet is consistantly updated.

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MODEL TWO

System Monitoring
& Maintenance &
Update
D-ESK
D-ESK
Product Marketed
Access Approval
Data Collection
System Feedback
Customer
Customer
Start the Tablet Up
System Access
Registration ID
Login or Free User
Using Cecil
Function Utilzation
Tablet Review
Log out, close tablet
Notification
End-User
End-User



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3.9 Functionalities
3.9.1. PRODUCT/ SERVICE PRODUCT PROCESS
 Automatic link of client database
 Our tablet needs to interface with current university networks/systems
3.9.2. PRODUCT/SERVICE MAINTENANCE PROCESS
 Tablet will auto log out users after clients end use for system enchancement
 Observing system of the tablet is kept the item up to date and prevent any
faults that may take place or virsus.
3.10 Systems

3.10. 1. NETWORK BASED SELF SERVI CE SYSTEM – Our E-Desk can acquire for our users to
automatically log out after use through network based self service of Cecil to make things
much more well-organized for our students and to make things much more efficent.
3.10. 2. CUSTOMER RELATI ONSHI P MANAGEMENT SYSTEM – Each user will have the same
requirements within using our product which will be to note take and get the precise
information they desire for the day / week or semester. To satisfy our users, it is vital to
collect the users of our tablets data to confirm we can meet the best preference that E-Desk
can offer.
3.10. 3. CONTENT MANGEMENT SYSTEM – Having implements to manage, control, stock in a
structure so that the students can share the stream of information in a collective situation
therefore the all students can correspond to customers requirements.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
1. Product / service
production process
1. Auto link of user data

2. Interfaces with University network
systems
Automation system

Information organisation
system
Collaboration System

Collaboration System
2. Product/service
maintenance
process
1. Automatic log out service

2. Monitoring systems tools will provide us
to keep our tablet up to date and to get
rid of virus as well as errors that may
occur
Web based self service
system


Content management
system
Customer relationship
management system

Customer relationship
management system

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CONCLUSION
Overall, I believe that our innovation of creating this E-Desk will not only cut down the costs
drastically for students but also takes into the aspects of the environmetal factors of
keeping things green, clean and simple. The E-Desk will provide university students to work
on certain tasks and course work much more effiently and much more organised with work
being saved straight to the user’s account. Our soultion will also save our studnets much
more money due to $900 average a student spends annually on books. Looking towards the
success and future for this innovation, we see that this concept is much more afforable,
reliable, efficient and enviornmentally friendly which is great qualities to have in such a
concept.

REFERENCES

Average Cost of College Textbooks. [Infographic] Yikes. | @Flat_World Blog. (2012, August 14).
Retrieved May 22, 2014, from http://blog.flatworldknowledge.com/2012/09/14/average-cost-
of-college-textbooks-yikes-infographic/

Tablets vs. Textbooks - ProCon.org. (2013, February 4). Retrieved May 22, 2014, from
http://tablets-textbooks.procon.org/

Educause (2014, FEB 18). Tablets and iPads. Retrieved 2014, MAY 23, from
http://www.educause.edu/library/tablets-and-ipads


6 Reasons Tablets are ready for the classroom. (2011, May 11). Retrieved May 23, 2014,
from http://mashable.com/2011/05/16/tablets-education/

Boggs, T. (2011, September 11).More Universities Jump on the Tablet PC Bandwagon. Retrieved from May 23,
2014, from http://www.tabletpcreview.com/default.asp?newsID=946