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Name Laura Merchant
NetID lmer431
Group Number: 143
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The use of receipts is an unnecessary form of purchase information as the age of
technological advancement that we are in today provides a simple solution to the
problem: an I.S system that sends purchase data to an app and/or computer
program. Receipts are responsible for over 3.156 million tonnes of waste sent to
landfills (RecycleNZ, 2013) and contain BPA linked to various forms of cancer
(Huffington Post, 2013). Therefore receipts are contributing to both environmental
and health problems which is a huge concern for our global society. By replacing the
use of traditional paper receipts with a simple I.S system – Receipt Saver (RS), we
are able to reduce both of these problems dramatically and also improve productivity
of businesses implementing this service. 3. BUSINESS SECTION
3.1 Vi si on
Contribute in the reduction of global environmental problems by identifying
innovative technological solutions.
3.2 Industry Anal ysi s: Electronic Receipts Industry
Industry: Electronic Receipts Industry
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Bu%er po+er: Lo+
Currently no electronic receipt businesses
operating in New Zealand, only known
operators using e-receipts is Apple Inc (New
Zealand Herald, 2011). Therefore buyer
power is low as just one business where
customer can opt for an e-receipt.
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Supplier power is high, there are many
providers that RS can source services from
ie. internet providers, banks.
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Threat of new entrants is likely to become
high as the environmental effects of
consumerism increases. More people and
businesses are looking into technological
solutions to the problem of paper receipts.
Dahukey (2012) states that “consumers are
becoming more accustomed to digital
formats and… looking for ways to cut down
on the size of their…wallets.” However
currently no e-receipt businesses operating
so threat of new entrants is low.
Threat o- !ub!t"tute!: Lo+
Threat of substitutes is low. The only known
substitute is paper receipts but due to
technology “that little scrap of paper is
headed toward extinction,” (Weisbaum,
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There are few businesses offering electronic
receipts instead of paper receipts in the
industry therefore low competition.
Overall attractiveness of the industry: The overall attractiveness of the electronic
receipts industry is high. The analysis of Porters Five Forces model shows that most
forces in the industry are low. Therefore a business operating in this industry is likely
to succeed with low competition of rivalry and substitute products.
3.3 Customers and Thei r Needs
This product appeals to a large customer base targeting both businesses and
consumers alike: they are both “eagerly taking advantage of digital technologies to
save time, money and cut down on the use of paper” (allEtronic, 2007).
Businesses would benefit from implementing this product. According to Bensonoff
(2014) businesses already using a technological alternative are “realising the many
benefits that come with eliminating as much thermal paper as possible.” This product
complies with business needs by eliminating the cost of generating paper receipts,
and increases productivity through minimising queue wait times leading to customer
satisfaction. It also benefits businesses by increasing productivity without increasing
costs by automatically sending receipt data to your database instead of having to
input data personally which is very time consuming.
Consumers are increasingly being influenced by environmental concerns and 71% of
US consumers consider the environment when they shop, (Sheamen, 2013).
Therefore the usability and spread of RS is very important to reduce the amount of
waste receipts create. Electronic receipts also appeal to those concerned with the
health risks of receipts containing BPA, linked to various forms of cancer (Huffington
Post, 2013).
3.4 The Product and Servi ce
RS offers an alternative to paper receipts using information systems that sends data
from the suppliers database to the customers. It works by the customer registering
their RS card, scanning the card at the checkout which recognises the customer and
sends the purchase information to their personal database. The customer can view
monthly, weekly and daily statements and payment and product information can be
reviewed like a regular receipt on the smartphone app or computer program. The
product minimises queue wait times, increasing customer satisfaction and business
productivity. This digital alternative has less harmful effects to the environment
through less paper needing to be sourced. Force Change (2013) stated “9.6 million
trees are cut down each year so people can get receipts.” Businesses and
consumers are beginning to recognise that this is unsustainable making it
increasingly important for companies to start offering e-receipts. In addition, the use
of electronic receipts eliminates the possibility of contamination from BPA. Receipt
Saver provides businesses and consumers with a simple way of accessing purchase
records without being exposed to poisons, ruining the environment or storing
receipts inconveniently.
3.5 Suppl i ers and Partners
A possible supplier of RS is Vodafone internet provider. For data to be sent between
databases and for customers to access their accounts an internet connection is
required. Vodafone have been supplying New Zealand customers since 1998 so are
a trusted brand. Another potential supplier is Smudge - New Zealand IOS and
Android Development to build the RS mobile app. For our product to be successful it
needs to be easily accessible for our “Generation Y” customers that “have been
raised with...constant access to technology” (Gibson, 2013). Smudge is an ideal
business to build our app as their website states they ‘build software that people love
to use,’ which is paramount to attracting and retaining customers.
A partner of RS is BNZ enabling purchase information to be sent between databases
using a swipe card. To maintain our commitment to our vision, by partnering with
BNZ customers are able to use their pre-existing bank cards. It is beneficial for BNZ
to partner with RS as they are committed to helping the environment. Another
potential partner is Xero which would increase the amount of businesses signing up
to RS. RS sends purchase information straight to your Xero account, automatically
separating GST. This allows a seamless integration with accounting software, your
bank and your business meaning no more accumulation of receipts to be entered
and stored, saving you time and money.
3.6 Strategy: Cost Leadershi p
The competitive scope of RS is broad market. The product is designed for
businesses and consumers, which is a large majority of the country’s population.
Although the product will primarily be targeting the population of New Zealand, if the
product is successful we will attempt to enter the global market, which will still be
adopting broad market competitive scope.
The cost strategy of RS is low cost and it is important to follow this strategy because
implementing RS needs to be cheaper than using paper receipts or we will quickly
lose our place in the market. Following a low cost strategy also appeal s to a large
target market and helps us to abide by our vision.
Our strategy is therefore Cost Leadership.
3.7 Val ue Chain Acti vi ty: Service after sale
The most important value chain activity for RS is service after the sale. Due to
targeting a broad market we predict a high quantity of customers with questions
regarding the setup of RS. We aim to get as many customers transfering from paper
receipts to follow our vision hence it is of utmost importance to guarantee service
after sale help for an easy transition.
3.8 Business Processes
3.8.1. CUSTOMER SUPPORT PROCESS – This process is important for ensuring that
each customer query is handled in the same manner. Checking that the customers
problem has been solved is necessary for the satisfaction that customers get from
using RS.
3.8.2. PRODUCT UPGRADE PROCESS – This process is important for customers
wishing to upgrade from the RS mobile app. Recognising different customer needs
(business or consumer) is crucial for this process because there are two different
3.9 Functionalities
· receive customer query
· check query is solved
· identify upgrade required
· receive payment

3.10 Systems
3.10.1. CUSTOMER SUPPORT PROCESSING SYSTEM – This system is important for
receiving queries, complaints and feedback. By replacing a system primarily
undertaken through email or letters, we can reduce our impact on the environment
and improve business processes. It provides customer details allowing a quick
personalised response. Implementing this system will aid us “in keeping your most
valuable customers and…bring in others,” (Read, 2009). Therefore this is an
extremely important system for attracting and retaining customers to RS.
3.10.2. ORDER PROCESSING SYSTEM – This is necessary for the Product Upgrade
Process by providing a system for employee use to ensure the correct product is
sent to the customer. It shows when each order is complete and the customers order
history. The system automatically notifies Xero when a customer has upgraded his
RS app to the Xero-RS package and creates an automated process otherwise
undertaken over the phone to improve productivity for the business.
3.10.3. PAYMENT PROCESSING SYSTEM – This system notifies the Accounting
Department when a customer payment is received, automatically sending the receipt
to their RS database. This system streamlines business processes of receiving
payments by automatically updating the Order Processing System. This increased
visibility between different departments decreases production time and a rise in
customer satisfaction. This system increases business productivity while reducing
our impact on the environment.

3.11. Summary Tabl e: Val ue Chai n to Systems
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A simple I.S system can eliminate the use of paper receipts, dramatically reducing
our impact on the environment. Receipts are not only an unnecessary form of
purchase information, but they contribute hugely to our landfill waste, and due to
BPA found in them have harmful effects on our health. Through the implementation
of Receipt Saver we are able to reduce these affects dramatically and help in
increasing business productivity at the same time.
1. RecycleNZ. (2013). Waste Starts with Us and Ends with Us. Retrieved from
2. The End of the Roll for Shopping Receipts? (2011, December 6). The New
Zealand Herald
3. Dahukey, S. (2012). Receipts, Another Step into the Digital Age. Retrieved
4. Weisbaum, H. (2014). Paper or Email? Pros, cons of digital receipts.
Retrieved from
5.Hines, W. (2013). Going Paperless: The Hidden Cost of a Receipt. Retrieved
6.allEtronic. (2007). Digital Paperless Receipts. Retrieved from
7.Bensonoff, K. (2014). Are E-receipts the Best Solution for Your Retail
Business? Retrieved from
8.Sheaman, S. (2013, April 2). Consumers getting more environmentally
conscious. PR Week.
9.Force Change. (2013). Stop Wasting Paper on Receipts. Retrieved from
10.Gibson, R. (2013). Definition of Generation Y. Retrieved from
11.Read, B. (2009). Top Tips to Build and Keep Customer Loyalty with CRM.
Customer Interaction Solutions, 27(9).