In new zealand, the majority of wastes are not reprocessed or recycled. This causes wastage of resources, pollution, environmental issues, and injuries from broken glasses on the street. This can be solved by electronically designed bins which reward people to encourage recycling.
In new zealand, the majority of wastes are not reprocessed or recycled. This causes wastage of resources, pollution, environmental issues, and injuries from broken glasses on the street. This can be solved by electronically designed bins which reward people to encourage recycling.
In new zealand, the majority of wastes are not reprocessed or recycled. This causes wastage of resources, pollution, environmental issues, and injuries from broken glasses on the street. This can be solved by electronically designed bins which reward people to encourage recycling.
Name Sun Ju, Kwak NetID Skwa569 Group Number: 286 Website Link: https://www.blogger.com/blogger.g?blogID=5020091339236611327#allpost s Tutorial Details Tutor: Day: Time: Yvonne Hong Thursday 10am Time Spent on Assignment : 25 hours Word Count:
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2 BARCODE RECYCLING BIN INDUSTRY INTRODUCTION In New Zealand, the majority of wastes are not reprocessed or recycled. This causes wastage of resources, pollution, environmental issues, and injuries from broken glasses on the street and undeserved responsibility for labours. This can be solved by electronically designed bins which reward people to encourage recycling. 3. BUSINESS SECTION 3.1 Vision To make every New Zealander recycle effectively and efficiently by providing barcode recycling bins and convenient processes applied with advanced technology. 3.2 Industry Analysis: Barcoded recycling bin Industry Industry: Barcoded recyling bin industry. Force: High/Low: Justification: Buyer power: High Theres no legislation of recycling in NZ, which means that buyers, New Zealanders, can choose not to recycle. Therefore, the choices buyers have are not limited, which reflects they have ability to directly affect the price they are wiling to pay for the barcoded-recycling bin. (Sustainable Electronics Initiative. (n.d)) Supplier power: High Since the technology applied on the recycling bins is unique and innovative, theres few suppliers only. This means that suppliers have concentrated power over the industry.
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3 (Recources, Conservation and Recycling, 2004). Threat of new entrants: Low It is difficult for new competitors to enter the market due to advanced technology required on the concise processes (Kate Sparks, n.d). Threat of substitutes: High There are many alternatives to barcoded recycling bins such as traditional way of recycling bins, which is cheaper for consumers to buy and more commonly used (Tips: Top Ten ways to Recycle, 2007) Rivalry among existing competitors: Low Competition in the industry is fairly complacent since there are only few suppliers. For instance, only 50 proposals participated a competition for barcode-scanning technology (Solid Waste & Recycling, 2013). Furthermore, as there is insufficient demand, the market structure of the industry is not competitive (Europa, 2006). Overall attractiveness of the industry: It is favourable to enter into the industry. Even though it is risky since there are high buyer powers and a number of substitues, there are significant barriers to entering the market, low competition, and high supplier power. 3.3 Customers and Thei r Needs The customers are New Zealanders who are willing and able to pay for barcode recycling bins. They need the bins which help them earn money through recycling process effectively and efficiently.
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4 3.4 The Product and Service The barcode recycling bins offer quick conveyance of information. This means that as soon as their customers recycle through barcode recycling bins, the information will be transferred to the government and then bank. As a result, customers will be rewarded by the bank. The convenient process satisfies customer needs. 3.5 Suppliers and Partners One of the significant suppliers is New Zealand government as they invest in the recycling project, which promotes my business. They help us set up barcodes on every recycle bin and distribute it to all houses. Another supplier is a transport company. They provide us delivery services to transfer the information about the amount of recycling gathered. Partners are Kiwi bank and an advertising company. In order for my business to work, banking information provided by Kiwi bank is necessary. The main reason for customers to choose my business for recycling would be to earn money, which includes the process that they must register their bins and enter their kiwi bank account that payments will be made to. The direct payment of $50 will be sent to the bank account that has been registered to that exact bin. Kiwi bank also benefits themselves from the collaboration process as it promotes kiwi bank as a beneficial bank to bank with for all New Zealanders. This would increase kiwi bank customers which will benefit the bank itself also because it would increase interests in kiwi bank which could persuade them into permanently converting bank accounts. This means it would increase kiwi banks revenue. Advertisement, which lets my targeting customers know how the system works is also important. The advertising company will also take an advantage of the process since they will be earning revenue through providing us services. 3.6 Strategy: Cost leadership My business is targeting broad market. The business is invested on the purpose of aiming all the New Zealanders recycle, which should be appealing to a large audience. The price straetgy of my business is going to be low. In order to make everyone in New Zealanders to use barcode recycling bins, the cost should be appealing and affordable enough to the broad targeting group. The overall strategy I picked for my business is therefore Cost leadership.
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5 3.7 Value Chain Activity: Service after the sal es The most important value for my business is service after the sales. As metioned above in business strategy, we are targeting every New Zealanders. However, as their buyer power is high it is important to provide them high levels of customer support after the sale of the bins to reduce their power. This will also increase customer switching cost, which will encourage them to use barcode recycling bins instead of its substitues. In addition, the process, earning money through barcode recycling bins, particularly involves private information, such as banking information, home address etc. If a problem related to privacy occurs, this will significantly decrease the loyalty of the business and should be solved efficiently. Therefore, service after the sales is the most important value chain activity.
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6 3.8 Business Processes 3.8.1. MANAGING CUSTOMER COMPALAINTS-explain your business process clearly and its importance/linking to VCA and business vision/strategy
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7 3.8.2. PROFI LING PROCESS-
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8 3.9 Functionalities 3.9.1. MANAGING CUSTOMER COMPLAINTS Record missing, wrong, damanged or lost incident Modify incident 3.9.2. PROFI LING Track information of households recycling Recommend cross-selling products 3.10 Systems
3.10. 1. CUSTOMER COMPLAINTS SYSTEM
3.10. 2. CUSTOMER TRACKING SYSTEM
3.10. 3. PRODUCT RECOMMENDER SYSTEM -
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service after the sale 1. Managing customer complaints 1. Record missing, wrong, damaged or lost incidents .
2. Modify incidents. Customer complaints system
Transation Processing System
Customer Relationship management 2. Profiling 1. Track information of households recycling .
2. Recommend cross-selling products Customer tracking system
Prouduct recommender system Collaboration system
Customer relationship management
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10 CONCLUSION In conclusion,
REFERENCES
1. Sustainable Electronics Initiative, Illinois Sustainable Technology Center. (n.d.). International Legislation & Policy. Retrieved from http://www.sustainelectronics.illinois.edu/policy/international.cfm
2. Resources, Conservation & Recycling. (2004). Towards intelligent recycling: a proposal to link bar codes to recycling information (Received Nov 2002; accepted Aug 2003) [Report]. Steven Saar, Markus Stutz, Valerie M.Thomas. Retrieved from http://www2.isye.gatech.edu/people/faculty/Valerie_Thomas/barcode_recycling.pd f
3. Kate Sparks. (n.d). Barcode Tracking Monitors City Recycling. RMS Omegas Barcode Solutions Blog), Retrieved from URL http://blog.rmsomega.com/?Tag=Barcoding+Recycling+Bins
4. Tips: Top Ten Ways to Recycle. (2007). Retrieved from http://eponline.com/Articles/2007/11/12/Tips-Top-Ten-Ways-to-Recycle.aspx
5. Solid Waste & Recycling. (2013). Barcode-scanning technology wins US recycling innovation contest. Retrieved from http://www.solidwastemag.com/news/barcode- scanning-technology-wins-us-recycling-innovation-contest/1002586928/?&er=NA
6. Europa. (2006). Competitiveness of the recycling industries. Retrieved from http://europa.eu/legislation_summaries/other/l28065_en.htm