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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Sun Ju, Kwak
NetID Skwa569
Group
Number:
286
Website
Link:
https://www.blogger.com/blogger.g?blogID=5020091339236611327#allpost
s
Tutorial
Details
Tutor: Day: Time:
Yvonne Hong Thursday 10am
Time Spent
on
Assignment
:
25 hours Word Count:

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BARCODE RECYCLING BIN INDUSTRY
INTRODUCTION
In New Zealand, the majority of wastes are not reprocessed or recycled. This causes wastage
of resources, pollution, environmental issues, and injuries from broken glasses on the street
and undeserved responsibility for labours. This can be solved by electronically designed bins
which reward people to encourage recycling.
3. BUSINESS SECTION
3.1 Vision
To make every New Zealander recycle effectively and efficiently by providing barcode
recycling bins and convenient processes applied with advanced technology.
3.2 Industry Analysis: Barcoded recycling bin Industry
Industry: Barcoded recyling bin industry.
Force: High/Low: Justification:
Buyer power: High There’s no legislation of recycling in NZ, which
means that buyers, New Zealanders, can choose
not to recycle. Therefore, the choices buyers have
are not limited, which reflects they have ability to
directly affect the price they are wiling to pay for
the barcoded-recycling bin. (Sustainable
Electronics Initiative. (n.d))
Supplier power: High Since the technology applied on the recycling bins
is unique and innovative, there’s few suppliers
only. This means that suppliers have
concentrated power over the industry.

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(Recources, Conservation and Recycling, 2004).
Threat of new entrants: Low It is difficult for new competitors to enter the
market due to advanced technology required on
the concise processes (Kate Sparks, n.d).
Threat of substitutes: High There are many alternatives to barcoded
recycling bins such as traditional way of recycling
bins, which is cheaper for consumers to buy and
more commonly used (Tips: Top Ten ways to
Recycle, 2007)
Rivalry among existing
competitors:
Low Competition in the industry is fairly complacent
since there are only few suppliers. For instance,
only 50 proposals participated a competition for
barcode-scanning technology (Solid Waste &
Recycling, 2013). Furthermore, as there is
‘insufficient demand’, the market structure of the
industry is not competitive (Europa, 2006).
Overall attractiveness of the industry: It is favourable to enter into the industry. Even
though it is risky since there are high buyer powers and a number of substitues, there are
significant barriers to entering the market, low competition, and high supplier power.
3.3 Customers and Thei r Needs
The customers are New Zealanders who are willing and able to pay for barcode recycling
bins. They need the bins which help them earn money through recycling process effectively
and efficiently.



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3.4 The Product and Service
The barcode recycling bins offer quick conveyance of information. This means that as soon
as their customers recycle through barcode recycling bins, the information will be
transferred to the government and then bank. As a result, customers will be rewarded by
the bank. The convenient process satisfies customer needs.
3.5 Suppliers and Partners
One of the significant suppliers is New Zealand government as they invest in the recycling
project, which promotes my business. They help us set up barcodes on every recycle bin
and distribute it to all houses. Another supplier is a transport company. They provide us
delivery services to transfer the information about the amount of recycling gathered.
Partners are Kiwi bank and an advertising company. In order for my business to work,
banking information provided by Kiwi bank is necessary. The main reason for customers to
choose my business for recycling would be to earn money, which includes the process that
they must register their bins and enter their kiwi bank account that payments will be made
to. The direct payment of $50 will be sent to the bank account that has been registered to
that exact bin. Kiwi bank also benefits themselves from the collaboration process as it
promotes kiwi bank as a beneficial bank to bank with for all New Zealanders. This would
increase kiwi bank customers which will benefit the bank itself also because it would
increase interests in kiwi bank which could persuade them into permanently converting
bank accounts. This means it would increase kiwi banks revenue. Advertisement, which lets
my targeting customers know how the system works is also important. The advertising
company will also take an advantage of the process since they will be earning revenue
through providing us services.
3.6 Strategy: Cost leadership
My business is targeting broad market. The business is invested on the purpose of aiming all
the New Zealanders recycle, which should be appealing to a large audience. The price
straetgy of my business is going to be low. In order to make everyone in New Zealanders to
use barcode recycling bins, the cost should be appealing and affordable enough to the
broad targeting group. The overall strategy I picked for my business is therefore Cost
leadership.


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3.7 Value Chain Activity: Service after the sal es
The most important value for my business is service after the sales. As metioned above in
business strategy, we are targeting every New Zealanders. However, as their buyer power is
high it is important to provide them high levels of customer support after the sale of the
bins to reduce their power. This will also increase customer switching cost, which will
encourage them to use barcode recycling bins instead of its substitues. In addition, the
process, earning money through barcode recycling bins, particularly involves private
information, such as banking information, home address etc. If a problem related to privacy
occurs, this will significantly decrease the loyalty of the business and should be solved
efficiently. Therefore, service after the sales is the most important value chain activity.















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3.8 Business Processes
3.8.1. MANAGING CUSTOMER COMPALAINTS-explain your business process clearly and its
importance/linking to VCA and business vision/strategy





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3.8.2. PROFI LING PROCESS-



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3.9 Functionalities
3.9.1. MANAGING CUSTOMER COMPLAINTS
 Record missing, wrong, damanged or lost incident
 Modify incident
3.9.2. PROFI LING
 Track information of households’ recycling
 Recommend cross-selling products
3.10 Systems

3.10. 1. CUSTOMER COMPLAINTS SYSTEM –


3.10. 2. CUSTOMER TRACKING SYSTEM –


3.10. 3. PRODUCT RECOMMENDER SYSTEM -

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information System(s) Broad Information System(s)

Service
after the
sale
1. Managing
customer
complaints
1. Record missing, wrong, damaged or lost
incidents .

2. Modify incidents.
Customer complaints system


Transation Processing System

Customer Relationship
management
2. Profiling 1. Track information of households recycling .

2. Recommend cross-selling products
Customer tracking system

Prouduct recommender system
Collaboration system

Customer relationship
management


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CONCLUSION
In conclusion,

REFERENCES

1. Sustainable Electronics Initiative, Illinois Sustainable Technology Center.
(n.d.). International Legislation & Policy. Retrieved from
http://www.sustainelectronics.illinois.edu/policy/international.cfm

2. Resources, Conservation & Recycling. (2004). Towards intelligent recycling: a
proposal to link bar codes to recycling information (Received Nov 2002; accepted Aug
2003) [Report]. Steven Saar, Markus Stutz, Valerie M.Thomas. Retrieved from
http://www2.isye.gatech.edu/people/faculty/Valerie_Thomas/barcode_recycling.pd
f

3. Kate Sparks. (n.d). Barcode Tracking Monitors City Recycling. RMS Omega’s Barcode
Solutions Blog), Retrieved from URL
http://blog.rmsomega.com/?Tag=Barcoding+Recycling+Bins

4. Tips: Top Ten Ways to Recycle. (2007). Retrieved from
http://eponline.com/Articles/2007/11/12/Tips-Top-Ten-Ways-to-Recycle.aspx

5. Solid Waste & Recycling. (2013). Barcode-scanning technology wins US recycling
innovation contest. Retrieved from http://www.solidwastemag.com/news/barcode-
scanning-technology-wins-us-recycling-innovation-contest/1002586928/?&er=NA

6. Europa. (2006). Competitiveness of the recycling industries. Retrieved from
http://europa.eu/legislation_summaries/other/l28065_en.htm


Reference list from D1

http://www.benefits-of-recycling.com/whatisrecycling/

http://tetonrecycling.org/tvcr-blog/2013/1/23/refuse-reuse-rethink-a-new-motto-for-
plastics.html

http://www.3news.co.nz/Home/Tags.aspx?topic=Kiwibank

http://www.infonews.co.nz/news.cfm?id=81402

http://www.palmbeachpost.com/news/news/lake-worth-to-keep-electronic-tabs-on-
recycling/nL3dj/

http://www.mfe.govt.nz/issues/waste/waste-data/

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http://www.zerowaste.co.nz/what-is-waste/facts-figures/

http://www.mfe.govt.nz/publications/waste/waste-strategy/