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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Jacqueline Wong
NetID 6451072
Group Number: 070
Website Link: http://infosys1102014fcgroup070.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday !:00pm
Time Spent on Assignment: 19 hours Word Count: 1555

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SMARTEATS APP
INTRODUCTION
A large number university students face the same problem everyday, the challenge of
sustaining a healthy diet while managing the stresses of University life. The time it
takes to locate stores with healthy food options at an affordable price especially within
nearby areas, means there is no incentive for students to do so, especially with fast-
food brands being on every corner. This problem is of huge significance because of
how many people it affects (the University of Auckland has over 40,000 people alone).
The development of this app enables even the laziest students to be able to handle
their budget whilst given the tools and information to maintain a healthy diet.
3. BUSINESS SECTION
3. 1 Vi si on
To bring students into a healthier lifestyle through innovation and modern technology,
allowing students to access healthier alternatives to improve their overall wellbeing.
3. 2 Industry Anal ysi s: Nutrition Mobile Software Application Industry
Industry: Nutrition Apps Industry
Force: High/Low: Justification:
Buyer power: High
Buyer power is high in the Nutrition App
industry as customers have many choices of
different apps that they are able to purchase
and download. The development of
smartphones has led to an abundance of
smartphone software applications made
available.
(Danyl Bosomworth, 2014)
Supplier power:
Low
Supplier power is low as there are many
organisations which are able to provide
services in the production of a smartphone
software apllication. Suppliers consisting of
platform manufactuers, third party player and
mobile operators. (Australian Communications
and Media Authority, 2014)

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Threat of new entrants: High
Threat of new entrants is high as it is easy for new
competitors to enter the mobile app market. Presence
of entry barriers is low, it is not difficult to develop
and manufacture a mobile app.
(Sinclair, A., 2011)
Threat of substitutes: High
Threat of substitutes is high as there are
many alternatives and mobile apps are easily
reproducible products. Focus on nutrition and
healthy eating is more prevalent in our society
therefore a rise in the innovation of different
nutrition mobile apps can be observed.
(Sinclair, A., 2011)
Rivalry among existing
competitors:
High
Rivalry among existing competitors is high as
competition is fierce; nutrition apps are trying
to out do each other by creating the newest
and most innovative applications to assist people in
weight loss, nutrition information and physical
activity.
(Getz, L., 2011)
Overall attractiveness of the industry: The overall attractiveness of the industry is low, as there
seems to be many options of different mobile applications already made available to consumers,
futhermore rivalry and threat of new entrants is high. However, if a smartphone software application
is created which is systematically targeted at a certain population with specific needs then this could
be a factor in succeeding in this industry.
3. 3 Customers and Thei r Needs
Youths in New Zealand are facing issues of financial instability and reduced access of
goods therefore leading to unhealthy food choices. Emphasizing on students attending
tertiary education, unhealthy habits and diet choices are initiated during the years of
independent living as parental guidance and assistance is reduced. Therefore the
target group of customers we are focusing on are University students. Many students
move out to live independently and the accessibility and cost of healthy food are
deterring factors to the busy lifestyle of students.
‘’80 per cent of full time undergraduates work an average of 16 hours a week; a third
of students report regularly missing classes because of work and 17 per cent said they
regularly went without food or other necessities.’’ (2013, E. Bexley, S. Daroesman, S.

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Arkoudis and R. James)

3. 4 The Product and Servi ce
Our solution is that we have designed a smartphone application, SmartEats that can
be downloaded for all devices: simply type in dietary requirements such as,
vegetarian/vegan etc. and weekly budget. Your device will automatically detect your
location, and locations and prices of groceries to fulfill your weekly budget will be
shown (accessing cheaper fruits and veges in season, healthy cereals/breads, lean meat
choices, sale items). Using these groceries additional meal plans and recipes will be
displayed according to your purchases on your grocery list.
The SmartEats app satisfies the needs identified previously, as SmartEats ensures that
students can purchase affordable healthy food within their nearby supermarkets and
grocery stores, according to their specific budgets. Promoting a healthy community
with reduced financial strain and supporting students to maintain a healthy diet in an
easy and accessible way.


3. 5 Suppl i ers and Partners
The suppliers for this industry largely involve of platform manufacturers – Blackberry,
IPhone, Android, Windows Phone, third party player like Pocket Gear and mobile
operatives – Airtel, Vodafone and Telecom etc.
The Inputs required for this industry consist of the application developers;
software/hardware requirement and the technology required are easily accessible at
competitive price.

3. 6 Strategy: Focused l ow cost
The focus strategy emphases upon a particular target population, the application is to
serve a very special group of customers. In this case, the target customers are
University students, Using a narrow market focus, pursuing this strategy means less
competition between other manufacturers because the mobile application is focused
on the financial and nutritional needs of students, this in turn, results in low cost as
there are a broad range of suppliers available for manufacturing this application
software.

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The overall strategy is therefore focused low cost.
3. 7 Val ue Chai n Acti vi ty:
An important Value Chain Activity presented is Marketing and sales –
These are the different processes used to promote and advertise our SmartEats App
where we persuade our customers to purchase and download our Software application
as it differs from existing nutrition applications already within the market. Our vision
is to assist University students in healthy consumption during their years of study, in
conjunction with our strategy of focused low cost. We are able to promote our
SmartEats App as beneficial to customers with a tight budget and busy lifestyle.


3. 8 Busi ness Processes
3. 8. 1 .
LOCATION MANAGEMENT PROCESS – Users of the SmartEats App will be required to
type in dietary requirements/weekly budget. This location process facilitates your
smartphone device to automatically detect and pinpoint your location, and locations
and prices of groceries to fulfill your weekly budget will be shown (accessing cheaper
fruits and veges in season, healthy cereals/breads). Mapping out the closest route to
the nearest grocery store/shop/restaurant, which fits exactly to the customers’
requirements.


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LOCATION MANAGEMENT PROCESS MODEL


3. 8. 2. CUSTOMER RECORD KEEPING PROCESS – Each user of the SmartEats App will be
required to fill out customer information which includes the teritary education they
attend, age, dietary requirements and general information, the SmartEats software
application will in turn use a customer record keeping process to store this vital
information so next time the user logs into their account, the App will automatically
open and show the stored information so that previous locations of stores and
purchased items can be seen by the user. This will keep a constantly updated profile
of the customer to ensure the use of more comprehensive and up to date record
keeping process.



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CUSTOMER RECORD KEEPING PROCESS MODEL



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3. 9 Functi onal i ti es
3. 9. 1. LOCATION MANAGEMENT PROCESS
 USES THE USERS SMARTPHONE DEVI CE WI FI LOCATI ON SYSTEM TO FI ND NEAREST
STORES TO BUY GROCERI ES.
 USER LOCATI ON NAVI GATI ON SYSTEM MAPS OUT J OURNEY TO NEAREST STORE
3. 9. 2. CUSTOMER RECORD KEEPING PROCESS
 RECORDS ALL I NFORMATI ON I NPUT BY USER
 TRACKS ALL PURCHASE HI STORY I N DATABASE
3. 10 Systems

3. 1 0. 1 . ACCOUNT BUDGETI NG SYSTEM- As the SmartEats App is designed to be used by students
on a restricted budget; as many university students say their diets have been affected by a lack
of funds. Therefore a structured accounting budgeting system is built into the App, this
ensures that the user is able to put in their weekly budget and the system is able to
construct a reasonable grocery list using specified weekly funds.
3. 1 0. 2. DECI SI ON SUPPORT SYSTEM- Users are able input information about their dietary
requirements and food preferences, this means a decision support system provided by the SmartEats
App can determine specified foods and groceries that the user would prefer on the constructed
grocery list.
3. 1 0. 3 USER I NFORMATI ON SYSTEM - This system makes sure that the user information, such as
location, food history and tracking is stored inside the Software application database so this
information can be accessed and managed by the user themselves at any time, this is so previous
information concerning purchased items and locations visited can be reinfored and re-established
whenever the user needs this information.


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3. 11. Summary Tabl e: Val ue Chai n to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Marketing
and sales
1.) LOCATION MANAGEMENT
PROCESS
2. ) USES THE USERS SMARTPHONE
DEVI CE WI FI LOCATI ON SYSTEM
TO FI ND NEAREST STORES TO
BUY GROCERI ES.
3. ) USER LOCATI ON NAVI GATI ON
SYSTEM MAPS OUT J OURNEY TO
NEAREST STORE

ACCOUNT BUDGETI NG
SYSTEM

DECI SI ON SUPPORT
SYSTEM
Finance and
Accounting System

Human resources
System
2.) CUSTOMER RECORD
KEEPING PROCESS
3. ) RECORDS ALL I NFORMATI ON
I NPUT BY USER
4. ) TRACKS ALL PURCHASE
HI STORY I N DATABASE

USER I NFORMATI ON
SYSTEM
Customer
management system


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CONCLUSION
Information Technology is presented by delivering value by the organization of
multiple pieces of data (cost of products, store locations, etc.) into one accessible
location. Instead of visiting different stores/locations for different information, ours
has it all in one place in a form of an App, creating competitive advantages for our
product. An appropriate key performance indicator/metric to use to indicate whether
our category of value is occurring is the percentage of extremely satisfied in-app
surveys.
Our SmartEats App is innovative because there are many apps aimed at healthy eating
but ours caters to a specific group of people all with certain lifestyle restrictions
(budget). Our incentive and vision targets a specific group of the population, such as
allowing students to maintain a healthy lifestyle while incorporating this with their
needs of affordability and access. This is original because nothing used to solve the
healthy issue beforehand has focused on the issue of a budget as a major aspect.

REFERENCES

1.) Bexley, E. (2012). University student finances in 2012. Centre For The Study Of Higher Education,
University Of Melborne.

2.) Bosomworth, D. (2014). Statistics on mobile usage and adoption to inform your mobile marketing
strategy. Retrieved 15 May 2014, from http://www.smartinsights.com/mobile-marketing/mobile-
marketing-analytics/mobile-marketing-statistics/
3.) Getz, L. (2011). Communicating Nutrition Messages — There’s an App for That. June 2011 Issue,
13(6), 28.
4.) Sinclair, A. (2011). Vision of Smart Home The Role of Mobile in the Home of the Future. Chief
Technology And Strategy Officer, GSMA, 13, 31-35.
5.) Trends in Communications and Media Technology, Applications and Use. (2014). ©
Commonwealth Of Australia 2009, 27.