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Subhajit Roy

sjkroy@gmail.com
Mobile: +91 9836741111 / +91 9748872222
28, Doer !oa", 2#" $lr.
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Being successful is to know how to deal with failures.
Career Highlights: (Total Experience 14Years
Summary-
A professional horizon with approximate span of 14 years with widely divergent business interests and ideology.
Out of which more than 8 years of exposure in managing profit making branch offices. pecialization in market
development and brand building exercises with exposure in advertising ! "# related $obs.
Professional Attachments in a nutshell.
Company Name Designation From To
Feel Good Moies Mar!eting Manager Dec "## Present
M$T %nc. &usiness Deelopment Manager Sep "'( No "##
Career.Com Manager- Client Ac)uisition Sep "'* Aug "'(
+,ni!!s Manager- Mar!eting Fe- "'. Aug "'*
Pailan $ducation Group / PA%0AN
G123P
Area Manager / Mar!eting Dec.,'4 5an.,'.
NS6M Academy
Presently NS6M 7no8ledge Campus
Mar!eting Coordinator Fe-.,'9 No.,'4
N%%T:
Durgapur;1anigun<;Purulia
Center Manager 5an.,'= 5an.,'9
5ohnson > 5ohnson:
under the CNF
1egional
Sales 1epresentatie
5an.,(* 5an.,((
Feel Good Moies Pt. 0td.
Tenure? %ec &'11 ( till date
&usiness 3nit? )edia *ouse
1ole? )anager+ )arketing
0ocation? ,olkata
Feel Good Moies Pt. 0td. is a media house providing end to end solution in verticals like- .ilm production "ost
"roduction tudio- /0uipment renting- Advertising ! "ublicity campaigns- "hoto shoots and Ad campaigns
Key Responsibilities

1eading the )arketing 2eam and handling "roduct )anagement+ egment wise.

Accountable for Profit & Loss of the Branch Offices.


Budgeting, cash flow statement, allocation of fund wrt Project requirement.

Superising the entire !echnical "or# $low of the Studio. Project wise Allocation of job in accordance
with the requirement of the %lient thus ensuring delier& against deadline.
/stablishing short term 3 long term budgets ! )arketing strategies for achievement of business targets- in line
with the approved business ob$ective.
Bu&ing & Selling of space for Publicit& campaigns, e'ecution of the campaign (creatie & commercial
part) in *lectronic, Print media, Out +oor media, B!L actiites and other allied aenues.
$ollow up of account receiables, collection of outstanding as per targets, ,ar#et feed bac# through
wee#l& and monthl& reports.
M$T %nc.
Tenure? ep &''4 ( 5ov &'11
&usiness 3nit? /vent )anagement ! Advertisement Agency
1ole? 6usiness %evelopment )anager
0ocation? ,olkata
Met %nc. is an *e#& Ma#ageme#& + ,"er&iseme#& ,ge#cy with its presence across /astern ! 5orth+/astern 7ndia
with business exposure in areas of 8orporate ! /ntertainment /vents- Ad shoots- 8orporate .ilms !
Advertisements- /ducation ! 9ob .airs- 6randing ! )arketing campaigns- "romotional activities.
Key Responsibilities
Organized /ducation .airs across :est 6engal ;,olkata- %urgapur- Asansol- iliguri<- 6hutan- 5orth /ast
7ndia ; Assam- hillong- Agartala< ! conducting press conferences aligned to client+organizational goals.
5etworking with prospective clients- generating business from the existing accounts.
-andling branding actiities for %lients inoling ,edia Planning , S,S campaign , *.mail
campaigns, Outdoor & indoor branding , %orporate and financial /nstitution tie.ups for establishing
brand and ensuring that the brand reaches and retains the top of the mind position.
Planning and organi0ing sales promotional actiities among the right target audience li#e sponsoring
eents, participation in e'hibition, conducting road shows, corporate eents, club eents,
1esidential comple'es and other respectie actiation to create awareness and generate lead for
sales.
$or Ad shoots , %orporate Presentations, handled the entire Production related planning. Allocation
of job to respectie departments, Shooting scheduling, Post Production Planning. +elier& of product
within deadlines
*andling overall =endor %evelopment ! #ate 5egotiation.
Career.Com
Tenure? ep &''> ( Aug &''4
&usiness 3nit? Man Po8er Deelopment: Staffing > 1ecruitment.
1ole? )anager+ )arketing.
Team? Team Mem-er- 8lient Ac0uisition ! #etention.
0ocation? ,olkata
Career.Com is an end to end #ecruitment- taffing and )an "ower development service provider with a focus
on /xecutive earch- #ecruitment- 1earning and 2emporary taffing services to client organizations.
7ey 1esponsi-ilities
#esponsible for fresh business through corporate empanelment and generating business from the existing
clientele in order to achieve business targets ! taking care of the after sales service.
*andling end to end recruitment process from re0uisition to closure through campus connect program.
#esponsible for fresh client generation for 8ampus connect across colleges.
8orporate presentations ! customer 0uery handling to generate lead for possible sales through corporate
training > College Campus.
9ob role involved M%S > data management
+,ni!!s
Tenure? .eb &''? ( Aug &''>
&usiness 3nit? /lectronic ! /lectrical Appliances
1ole? /xecutive+ 6usiness %evelopment
0ocation? ,olkata
+,ni!!s is an 7 manufacturing company having workshop at "aikpara and corporate office at @aria- outh
,olkata. 7t is specialized in manufacturing of 0uality /lectronic and /lectrical instruments- 2rainer kits for the 1abs
of various reputed /ngineering colleges and universities across :est 6engal and Odisha.
7ey 1esponsi-ilities

1eading the Mar!eting Team and handling Product Management- Segment 8ise.
#esponsible for building the brand- identify and launch new products- new markets ! new applications to
expand the business of the company./n0uiry generation- "roduct "ricing ! "articipation in 2enders.
"articipation in various /xhibitions- 8areer ! /ducation fairs across :est 6engal and Odisha.
ponsoring college fest and cultural activities- @enerating customer feedback ! analysis- segment identification
! promotion-
Academic %nformation
&achelor in Arts- Aniversity of 8alcutta- #((*.
@%%-:.6.8.*../- #((9
@-:.6.6../- #((#
Ma<or Programs > Trainings
Certified in &usiness $nglish Communication from 3niersity of Cam-ridge: 0ocal $Aamination
Syndicate.
Attended 8or!shop on Communicatie $nglish organiBed -y 2Aford 3niersity Press %ndia.
Attended Cor!shop on D A Practical Course in $nglish Speech > CommunicationE organiBed -y
CACM:ST$P:%%T / 7haragpur
6igher Diploma in Computer Science from Aptech School for Soft8are eAports TrainingFa diision
of Aptech 0td.G.
Area of interest
)arketing ! branding Activities
.easibility reports.
.raming of business ideas
:atching )ovies
Personal %nformation
Date of &irth B %ec.&?
th
- 14>4
SeA B )ale
Marital Status B )arried
Father,s name B ri Amananda #oy
0anguage 7no8n B /nglish- 6engali ! *indi