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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Ruojing Zhang
NetID rzha536
Group Number: 399
Website Link: http://infosys1102014fcgroup399.blogspot.co.nz/2014/04/loading.html
Tutorial Details
Tutor: Day: Time:
Mira Lee Friday 11am
Time Spent on
Assignment:
13h Word Count: 1634

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THE PROBLEM WITH YOUTH UNEMPLOYMENT
INTRODUCTION
New Zealand teenager unemployment rate is continues going high in recent years.
According to government data, the unemployment rate for youth was 17.1% in the year to
March 2013, which was 0.1 percentage points above its level a year ago, and 7.2 percentage
points higher than its level five years ago. This is because employers always think teenagers
usually unexperienced and lack of skills in work place.
Logically the best way to address the problem is to simply the job seeking processes and
provides opportunities for teenagers to gain experiences and skills. How do we achieve this?
We develop a mobile app that collect information for local businesses and make it
presentable to teenagers. The app also includes learning workshop, list of up to date
volunteer job and temporary job.
3. BUSINESS SECTION
3.1 Vision
To create a leading app that help teenager look for jobs in a fast, convenient and efficient
way. To help teenagers gain experiances and skills.
3.2 Industry Analysis: New Zealand Job Seeking Mobile App Industry
Industry: New Zealand Job Seeking Mobile App Industry
Force: High/Low: Justification:
Buyer power: High Data from Flurry Analytics shows a more worrying
statistic, with only 4% of users still using a given
mobile app 12 months after they downloaded it.
(Flurry Analytics,2013)
The buyer power is high because there are huge

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numbers of substitutes for teenager job seeking
app such as website (Trademe, Jobster).
Supplier power: Low The huge number of free, quality mobile
applications means that consumer expectations
are now biased against paying for apps, even if
they only cost a measly $0.99. (Dulaney, 2012)
There are too many free job seeking app in the
industry that make supplier extremely hard to
control its costumers because consumers can
easily switch to other competitors by
downloading their apps.
Threat of new entrants: High The barrier to entry is small, since developing a
simple mobile app entails less than $100,000
investment – often significantly less. (Software
marketing Advisor, 2013)
It is very easy for people to develop software that
help teenager find jobs, as the cost is relatively
low.
Threat of substitutes: High There are now over 500,000 iOS apps and
300,000 Android apps available. (Software
marketing Advisor, 2013)
These numbers indicate that there are huge
numbers of apps in the industry for every
category including apps for teenagers searching
jobs. There are a lot of substitute apps for
teenagers to download.

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Rivalry among existing
competitors:
High By the year 2010, the mobile apps industry
became increasingly saturated as new
competitors entered the market flooding it with
numerous varieties of utilitarian as well as
lifestyle apps. (The State of Mobile Apps, 2010)
There are huge numbers of competitors in the
industry that provide free apps including
teenager job searching app that make the
industry very competitive.
Overall attractiveness of the industry: Starting this business can be very profitable because
of low start up cost and low barriers of entry. However, it is also challenge because of high
buyer power and high rivalry among existing competitors. The business can easily lose its
costumers if competitors develop apps that help teenagers seek for jobs in a better way
such as new features.
3.3 Customers and Thei r Needs
Our costumers are teenagers that search for job and opportunities to gain experiences and
work skills.
Our main target groups are teenagers that currently study in or graduate from university,
looking for job opportunities and seek for work experiences and skills.
Our costumers need a easy way to find jobs and opportunities to gain experiences and skills
in work place. They need to read up-to-date job descriptions and salaries and contact
information of hiring manager and the company. They need to know the location of
workplace. They need to find job with specific requirements such as job position and salary
limits.
3.4 The Product and Service

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Our app offer a fast, convenient and efficient way to find jobs with powerful searching
feature that filter searches by miles, date, relevance, full/part-time, contract, internship or
temporary and search by locations. We also present up-to-date full information about the
company, working condition and rating from other employees that help teenagers to
analyse the work. We have learning workshop feature that help teenagers to learn skills via
the app.
We provide built-in geolocation technology that allows teenagers to see the location of
work place on the map. This technology also help you find out what jobs are available
around you and send yourself an email with a link to the job description and apply for the
job right from the app.
3.5 Suppliers and Partners
Suppliers:
App Developer – they supply well-designed app that equipped with full features we want
e.g. Blurgroup and Moacreative (app developers).
Jobs Databases – they supply up-to-date job information and contact details e.g. Careers
New Zealand Job Database (government organization provides job information).
Partners:
App stores such as Apple Store and Google play that will enable users to download our app.
App Developer – to keep our app up to date, user-friendly and attractive e.g. Blurgroup and
Moacreative (app developers).
Maps provider such as Apple map and Google map that allow users to access job location
information and shown directly on the map.
3.6 Strategy: Focused Low Cost
We choose to focus on low cost strategy because many of our competitors provide free
similar app that is extremely competitive. Our market is very narrow because we focus on

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providing job search app for teenagers. Many features in our app are specially designed for
teenagers to gain work skills and experiences such as online learning workshop.
The overall strategy is therefore Focused Low Cost.
3.7 Value Chain Activity: Market and sell the product
The most important value chain activity for this business is Market and sell the product.
It is important to attract a large number of teenagers to use our app in order to make the
app more efficient and responsive to teenagers’ needs. Refer to our vision statement, the
goal of creating a leading app must be achieved when a huge number of costumers using it.
Therefore, we need to market and sell the app in order to let more people know it.
3.8 Business Processes
3.8.1. INNOVATI ON PROCESS - This is a very important process for our business because we
need to frequently innovate and update our app in order to gain bigger competitive
advantage. The industry is competitive with a large number of competitors, consumers can
easily switch to our competitors. As a result, for keeping our consumers, we must frequently
add new features and innovate our app to attract new consumer, and maintain old
costumers.


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INNOVATION PROCESS MODEL

3.8.2. COSTUMER SATI SFACTI ON INVESTI GATING PROCESS – We must keep our costumer
satisfied and happy as the effectiveness and successfulness of our app relies on the number
of users. Therefore, it is essential to know whether users satisfy with the app or not. This
process use costumer survey to help us to discover the area that costumers are not

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satisfying with and to improve and make our app better. Happy costumers will share their
experiences with their friends that will help us advertise our product as well.
COSTUMER SATISFACTION INVESTIGATING PROCESS MODEL


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3.9 Functionalities
3.9.1. INNOVATI ON PROCESS
 Recognise the needs of costumers
 Examination of the new features
3.9.2. COSTUMER SATISFACTI ON INVESTI GATING PROCESS
 Determines degrees of customer satisfaction
 Collect data and analyse survey results
3.10 Systems

3.10. 1. COSTUMER FEEDBACK TRACKING SYSTEM – This system best support consumer
satisfaction investigating process by collecting costumer feedbacks and analyse the results.
This also supports the function of recognition of costumer needs as it collects feedback from
costumer that all us to innovate the app base on costumer needs and increase costumer
satisfaction.
3.10. 2. SURVEY DEVELOPMENT AND MANAGEMENT SYSTEM – The system incorporates with
the function of collecting data and analyse survey result by collecting data from
questionnaires and storing and upgrading data. This allow our business to get accurate data
and feedback from costumer that help us to improve base on costumer needs and therefore
increase costumer satisfaction and achieve our vision statement.
3.10. 3. INTERNAL TESTI NG SYSTEM – This system specially support the function of
examination of the new app features that send the app to internal developers and people
that work in the business. The system will then collect rating and feedback that made by
internal developers that help the business to test the app and make improvement. This
helps us to achieve our vision because it help us improve and provide better app to our
consumers that with less faults and bugs.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell the
product
1. Innovation
process
1. Recognise the needs of costumers

2. Examination of the new features
Costumer Feedback Tracking
System

Internal Testing System
Enterprise Resource
Planning system

Collaboration System

2. Consumer
satisfaction
investigating
process
1. Determines degrees of customer
satisfaction

2. Analyse data and survey results
Costumer Feedback Tracking
System

Survey Development and
Management system
Customer relationship
management system

Transaction processing
system


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CONCLUSION
Overall, our business want to create a app for teenager to find job in a in a fast, convenient
and efficient way that can finally help the government to reduce the youth unemployment
rate. IS and IT help our business in improving costumer satisfaction and improving our
product. IS and IT record and analyse costumer feedback that help us to improve base on
costumer needs and wants. This increases costumer satisfaction and allow us to attract
more and more costumer that create new and innovative ways to succeed.
REFERENCES