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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Samantha Zamora
NetID szam647
Group Number: 35
Website Link: http://infosys1102014fcgroup35.blogspot.co.nz/2014/04/d1.html
Tutorial Details
Tutor: Day: Time:
Claris Chung Monday 12pm to 1pm
Time Spent on
Assignment:
9 hours Word Count: 1650 words

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THE BRACELET INNOVATION
INTRODUCTION
“Children are the world’s most valuable resource and its best hope for the future”—John
Fitzgerald Kennedy (American 35
th
US President (1961-63), (1917-1963).(John F. Kennedy).
This quotation inspired I and my partner to solve the problem of children either being
kidnapped or missing in a public place.
3. BUSINESS SECTION
3.1 Vision
Make a device that help parents to locate their children while in a public and hopefully
reduces the number of children that goes missing or kidnapped.
3.2 Industry Analysis: Tracking Device Industry
Industry: Tracking Device Industry. The bracelet innovation will help parents to locate their
children while in a public place and hopefully reduces the number of children that goes
missing or kidnapped every year both locally and international.
Force: High/Low: Justification:
Buyer power: High Parents have many options of where they can
buy the tracking device from for their children to
use such a watch. BrickHouse Security and HereO
GPS are two websites that parents can buy the
tracking device from. However the bracelet
innovation is a unique product that parents will
want to buy as the bracelet itself have a micro
camera, fringerprint scanner, alert system on the
distance of the child,unique unlock system which
is connect/in the bracelet of the parent(as it is

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the key to unlock the child’s bracelet) and the
location of the child can also be accessed through
a mobile application.
Supplier power: Low There are many suppliers to choose from to buy
the child GPS tracker such as Tracking System
Direct, BrickHouse Security and Hereo watch are
there possible suppliers to choose from.
Threat of new entrants: Low It is hard to enter into trscking industry as
telecommunication is involved to trsnsfer and
store data from the child’s GPS locator/the
bracelet innovation.
Threat of substitutes: High There are many substitute product for the GPS
locator for children such as watch or bracelet.
Rivalry among existing
competitors:
High It involves telecommunications to transfer
data/information so it makes it fierce in the
tracking device industry.
Overall attractiveness of the industry: The tracking device industry/the bracelet innovation
is good industry to enter because there is competitve advantage as it is the only GPS child
locator that is unique. It ia unique because it have a fingerprint scanner, micro
camera,vibrates to alert the parents on how far their child is away from them and the
data/information can also accessed by the parents through a mobile application during
emergencies such as the child being abducted or goes missing in public places. Also, the
bracelet innovation(the child’s bracelet) can only be unlocked using the parents bracelet
which can also be used to check the location of the child aside from the mobile application.
The parents bracelet can also be used to activate the child’s bracelet which sends both

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photo,fingerprint of the person that has the child and their location at point in time every 5
to 10 minutes to both the parents and the police.
3.3 Customers and Thei r Needs
The customers of the bracelet innovation are the people with children. This is because
parents wants to keep their children safe as it is the most important/precious thing that is
in their life and also because children are the future leaders of the world.
The needs of the parents is that to know the location of their children and to know that they
are safe both in public place and at home.
3.4 The Product and Service
The bracelet innovation(the product) fulfills the needs of the parents because it is a GPS
locator of the children which shows their exact location but also give them alerts on how
many meter their child is away from them. It also have extra features such micro camera,
fingerprint scanner and emergency activation using the parent bracelet.
The services that the bracelet innovation provides is the location of the child, how far away
they are from their parents,images and fingerprint surrounding the child and people with
them during emergencies.
3.5 Suppliers and Partners
Samsung and Apple are partners of the bracelet innovations. This is because they have the
capabilities and technologies to support our vision and product so that it will be successful.
Hereo and Tracking System Direct are possible suppliers for the bracelet innovation. This is
because they have the spare parts of the bracelet itself made just need to add the
fingerprint scanner and micro camera to the product and the product is ready to be
distributed to the customers/consumers(parents).



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3.6 Strategy: Cost Leadership
The bracelet innovation have a Porter’s Generic Stategy of Cost Leadership. The reason for
this is because the customers are most likely parents which means that the competitive
scope is broad market and the cost strategy is low cost so that it is affordable for them.
The reason that the cost strategy is low cost so that parents can afford the bracelet
innovation product and that parents have the comfort o knowing that their children are safe
and sound whenever being in a public place. This shows that it aligns with the vision
statement of helping parents to located their child in a public place and have comfort in
knowing that they are safe, which in return also reduces the number of children that gets
kidnapped or missing in a public place.
3.7 Value Chain Activity: Make the product and technology devel opment
The most important value chain activity for this business is to make the bracelet
innovatin(primary value activity) and technology development& R&D(support value
activity).
Thr reason that the primary value activity of make the product is important for the business
is because it shows that all the product is original and unique and made by the business
itself and not just outsourced fromm other company. The support value activity is important
for the bracelet innovation product because it is all about the data/information being
transferred to the parents which means that it have to be accurate especially if the life of
the child is at risked. These both shows that it links to the visiion statement of the business
to reduce the number of child going missing or kidnappped and help parents to locate them
which gives them comfort that their child is safe wherever they are.
3.8 Business Processes
3.8.1. THE BRACELET INNOVATION PURCHASE OF I NVENTORY PROCESS- The bracelet
innovation Purchase of Inventory Process is about the business ordering its inventory such
as the tracking device,micro camera and fingerprint scanner and the braccelet itself. This
process starts with creating a purchase requisition(all materials/inventory needed), which is
then sent to the suppliers and then, the suppliers deliver the raw materials. The business

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then recieves the invoice of the raw materials delivered and then it ends when the business
pays its suppliers.
The Bracelet Innovation Purchase of Inventory PROCESS 1 MODEL



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3.8.2. THE BRACELET INNOVATION SALES PROCESS –The bracelet innovation process sales
process is about the business selling the product to the custommers. It starts from customer
inquiring about the product, then ordering it, the customers then pay for it and lastly, it gets
delivered to the customers on time with the invoice and the receipt is emailed to the
customers.

3.9 Functionalities
3.9.1. THE BRACELET INNOVATION PUCHASE OF INVENTORY PROCESS
 Shows the level of inventory of bracelet,fingerprint scanner and micro
camera
 Shows the previous past transaction of the inventory in the past, so that the
average inventory can be calculated
3.9.2. THE BRACELET I NNOVATION SALES PROCESS
 Shows the number of sales of the bracelet innovation
 Shows the number of customers that have not paid and already paid for the
product
3.10 Systems

3.10. 1. BRACELET INNOVATION TRANSACTIONAL SYSTEM – This systems supports the
transactions that happen in both the customers ordering the the product and also the
business buying its inventory from suppliers.
3.10. 2. ENTERPRISE RESOURCE PLANNING SYSTEM – This systems integrate all information of
the business so it will make it easier for the employees to make decision that the managerial
and top executives as they have access to the information that it is vital to decision making
of the business.
3.10. 3. CUSTOMER RELATI ONSHI P MANAGEMENT SYSTEM – This is impportant for the
business because it wil deal about the needs of the customers such as complaints,
improvements that could be done to the products and other bugs that needs to be fixed.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

The
bracelet
innovation
make the
product and
R&D
1. PURCHASE
OF
INVENTORY
PROCESS
1. Manage the number of inventory on
hand.

2. Shows past transactions to calculate
future ending inventory(shows
decrease/increase) in inventory puchase
Bracelet innovation inventory
purchase process


Transaction process system
Collaboration bracelet
System

Transaction processing
bracelet system

2. THE
BRACELET
INNOVATION
SALES
PROCESS
1. Shows the number of bracelet sold

2. Shows the number of customers that
needs to pay and paid customers. Also
the feedback from customers
Bracelet innovation sales
process


Customers feedback system
Transaction processing
bracelet system

Customer relationship
management bracelet
system

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CONCLUSION
The bracelet innovation product is a unique product that provides the needs of parents such
as locating the child through the GPS tracker on the bracelet. This means that it gives
parents comfort in knowing that their child is safe wherever they are whether in public or at
home. Also during emergencies the finerprint scanner and micro camera can be activated to
provide data/information on where and who has the child. Provides information on how
many meters the child is away from its parents and can be accessed through both the
parents bracelet and the mobile application. Another reason that the bracelet innovation is
a unique product is because it can only be unlocked using the bracelet of the parent.
REFERENCES

1. Finding Quatations was never this Easy. Retrieved from
http://en.thinkexist.com/quotation/children_are_the_world-
s_most_valuable_resource/174301.html


2. Stu Robarts. (March 11,2014). hereO GPS watch lets parents track their child’s
location. Retrieved from http://www.gizmag.com/hereo-kids-gps-location-tracking-
watch/31165/

3. Child Locators make Sure Your Little One Stays Safe.Retrieved from
http://www.brickhousesecurity.com/category/gps+tracking/gps+tracking+devices+f
or+children.do

4. GPS Child Tracking Systems: Helping Kep Children Safe.Retreived from
http://www.tracking-system.com/for-consumers/gps-tracking-children.html

5. AmberAlertGPS.Retrieved from http://www.amberalertgps.com