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Name Roderick Arvin Cortes
NetID Rcor496
Group Number: 399
Website Link:
Tutorial Details
Tutor: Day: Time:
Mira Lee Tutor Friday 11am
Time Spent on
18 hours Word Count: 1614


Our app is based on an assumption that many young individuals nowadays do everything
online. Everyone seems to be socializing on Facebook, Twitter, Snapchat and many other
kinds of social media. We want people to go back outside and create memmories with
people from their own community. Memmories that will shape individuals and give them
life skills that they'll need for the workforce.
3.1 Vision
Our vision is to provide easy access for young individuals to connect with the community so
that they may gain the life skills that they'll need for the workforce.
3.2 Industry Analysis: Job Searching App Market Industry
Industry: Job Searching App Market Industry The app market industry consists of many
different useful apps so we narrowed it down to a specific category that suits the purpose of
our app.
Force: High/Low: Justification:
Buyer power: High Doyle talks about the numerous different job
searching apps that are currently available on the
market. Each app has its functionalities and it's
really up to the buyer to select which App best
caters their needs. (Alison Doyle. 2014.)
Supplier power: Low In the news article, Tweney talks about how
mobile app growth is increasing dramatically. This
encompases all kinds of apps including job


searching apps. (Tweney. 2013.) With multiple
apps being made supplier power would be low.
Threat of new entrants: High A job searching app would be classified as a basic
table functionality. In this case Thomas esitmates
that creating such an app will only cost around $
1,000 - $ 4,000. (Thomas. 2014)
Threat of substitutes: High There are numerous other alternatives to job
searching apps some examples would be applying
online, looking for jobs on classified ads, and
finding employment agencies. (Alison Doyle.
Rivalry among existing
High Many job searching apps are constantly updating
their functionalities in order to attract customers
and retain their current customers.
Overall attractiveness of the industry: The industry is unattractive as firms compete in
creating similar apps with unique functionalities. Many other new firms can easily enter the
market and existing firms can easily add and change their functionalities to cater to their
customers' wants.
3.3 Customers and Thei r Needs
Our main customers would be young individuals looking to participate in the workforce. On
a telephone survey conducted by Princeton Survey Research Associates Internatoinal, one
of the conclusions was that: "Nine in ten 18-29 year olds own a cell phone, and these young
cell owners are significantly more likely than those in other age groups to engage in all of
the mobile data applications we asked about in our survey" (Smith. 2010.) These would
include students who would be looking for a suitable part-time job or wanting to gain


experience at an early age or students who are at university and seeking to gain the
experience they need for the future.
3.4 The Product and Service
Our product will contain a unique user interface that is simple to use. Brian talks about the
importance of a good user interface as it gives users an impression of how efficient and
effective our app would be. (Brian. 2011.) This is similar to the technology of Flipboard in
which users would drag out categories that interest them and simply scroll through different
events and opportunities that are related to the categories they have selected. Each page
would contain a picture and brief description of the event and once selected would lead to
the full page with more information about the event including methods of joining or
Another key to the success of this product would have to be the constant availability and
variety of different activities and events that users can choose to participate. These would
have to be constantly updated by a team that conducts intensive research throughout the
community and by local businesses that post up their own ads for part-time employees.
3.5 Suppliers and Partners
One of our main suppliers would have to be an app development company that can create
this app and bring this idea into the job searching app market. An example would be the
Mobile App Experts. This company has created multiple apps, has more than 250 clients and
has 7 years of experience in developing apps.
Another supplier would have to be a research company like The Research Agency. They
would search and find local businesses that would want to advertise different vacancies or
different events hosted by different members in the community e.g church events,
volunteer agencies.
One of our main partners would be Seek ( Seek is an online job searching
agency and partnering with them will gives our app access to different available part-time


jobs that are users can apply and join. If our client base grows Seek will also gain recognition
and more potential clients for their service too.
Another partner could be HR firms like Kinteic Recruitment. They could provide us with
young individuals that are looking for firms. Our app could benefit their clients by providing
them with opportunities to find work or activities in which they can further develop their life
3.6 Strategy: Focused Low Cost
Our strategy is Focused low cost as our aim target market is only a group of young
individuals instead of the general public. We would make our app free or charge a low cost
to attract young individuals as most don't have the funds to pay for an expensive app.
3.7 Value Chain Activity: Service After Sale
The most important value chain activity for this business is Service after sale.
Getting the ideas and feedback from our current users will help us adjust and change our
app to tailor to our satisfied customers. They can also give feedback about local businesses
that participate and rate the level of experience that they recieve from jobs and activities
they joined.
3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK PROCESS - When we recieve customer feedback we categorize it
into 2 different groups: software related and business related. The business related
feedback undergoes a data managment system in which raw data is categorized and sorted
into recommendations and ratings for jobs and events. The suggestions are immediately
stored into the database for future use while the technical issues are sent to our IT
department which try and solve customers problems with the app. Once solved these
technical issues are stored in the database for future reference.



3.8.2. SOFTWARE UPDATING PROCESS - The software updating process involves retrieving
suggestions and issues that are stored in the database. If the suggestion is a viable change
that our users want or if the issue is a problem with our app then we pass it on to the IT
department who makes the changes using a remote maintenance system. Once it's
complete, it undergoes a beta testing system. We then create update logs showing the
changes we've made for other users once we release the final product.




3.9 Functionalities
 Storing software related feedback into seperate categories for future use.
 Automatically updating feedback into recommendations for specific
businesses and events.
 Categorizing and transforming stored data to information which the IT
deparmnet can use.
 Compiling changes into an update list for users.
3.10 Systems

3.10. 1 DATA MANAGMENT SYSTEM - The system takes business feedback and sorts them to
their respective jobs and events that users reviewed then creates a rating based on the
number of positive feedback to aid new users in making decisions.
3.10. 2. REMOTE MAINTENANCE SYSTEM - Since the developers are from another country we
use a remote maintenance system which allows them to access our database to aid them in
making changes and repairs to the app to satisfy our users' requests.
3.10. 3. BETA TESTING SYSTEM - We gather loyal users to test out the app before we release
it into the market. They test out the new changes and give us an idea on what to change and
edit in the app to ensure that users are satisfied with changes. This incorperates users the
production and development of our app.


3.11. Summary Table: Value Chain to Systems

Value Chain
Processes Functionalities Specific Information
Broad Information

after sale
1. Customer
1. Storing software related feedback into
seperate categories for future use.

2. Automatically updating feedback into
recommendations for specific businesses
and events.

Database managment

Customer Relationship

2. Software
1. Categorizing and transforming stored
data to information which the IT
deparmnet can use.

2. Compiling changes into an update list for

Remote maintenance system

Beta testing system
Supply chain managment


The community flipboard app was designed and created to aid our users to find jobs and
activities that can teach them the skills they need for the workforce. In order to achieve that
we rely on their feedback to make decisions on how it looks, how it works and how effective
each activity and job is on the users. We want to establish this app as an ever changing app
that changes with the generation.

1. Alison Doyle. (2014). iPhone and iPad Apps for Job Seekers. Retrieved from

2. Dylan Tweney. (2013). Mobile app growth exploding, and shows no signs of letting
up. Retrieved from

3. Carter Thomas. (2014). How much does it cost to develop an app?. Retrieved from

4. Alison Doyle. (2014). How to Find a Job. Retrieved from

5. Aaron Smith. (2010). Mobile Access 2010. Retrieved from

6. Matt Brian. (July 2011). Mobile Apps: A look at what makes a good app great.
Retrieved from