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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Daniel Wai Ho Yuen
NetID wyue339
Group Number: 185
Website Link:
http://infosys1102014s1group185.blogspot.co.nz/p/d2-
wyue339.html
Tutorial Details
Tutor: Day: Time:
Olivia Schultz-Duffy Wednesday 9am
Time Spent on
Assignment:
25 hours Word Count: 1374 words

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INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
Today most people have too many cards in their wallets including membership cards, bank
cards, ID etc. Therefore, people spend too much time trying to find the right card for certain
purposes. Our solution is create a new system called “Exec’ Card” which combines all of
one’s card information into this card system and links it to the different servers. That way
people don’t need to carry a thick wallet around or even more than one.
3. BUSINESS SECTION
3.1 Vision
We aim to be the only card in your wallet.
3.2 Industry Analysis: Smart card Industry
Industry: Smart Card Industry
Force: High/Low: Justification:
Buyer power: High The buyer power is high because it has many
competitors in the market. Customers have the
choice to the company that can fulfil their needs.
For example, Coin is a competitor in this industry.
(Coin, 2014)
Supplier power: Low The supplier power is low because there are
many suppliers for card materials, and software
supporters for this industry. Therefore,
companies have the choice to choose the lowest
price supplier. For example, ABnote is a
manufacturer campany for making smart cards.
(Abnote, 2014)

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Threat of new entrants: High
The threat of new entrants is high. For example,
MIFARE is a NXP’s series of chips widely used in
smart cards; this is easy and low cost to set up a
new smart card system. (NXP, 2014)
Threat of substitutes: High
The threat of substitutes is high, this is because
cash is the substitute for EFTPOS cards, and keys
and biometrics are the substitute for doors access
control. For example, Accurate Biometrics is a
service corporation providing fingerprint-based
background checks to agencies and
organizations. (Accurate Biometrics, 2014)
Rivalry among existing
competitors:
High
The rivalry among existing competitors is high
because there are many competitors in the
market. They all offer different prices to
customers. CardSmart Technologies is an
example, they provide identity management
and loyalty marketing CRM etc. (CardSmart
Technologies, 2013)
Overall attractiveness of the industry: Although the supplier power is low, the other forces
in this industry are high and this outweigh the low supplier power. Businesses in this
industry are at high risk of going under or not being sustainable, thus making this industry
unattractive.
3.3 Customers and Thei r Needs
‘Exec’ Card is for someone who has many cards in their wallet. Too many membership
cards, ID cards and EFTPOS cards in a wallet will result in a thick wallet. In the membership
loyalty program, points are awarded when the customer makes a purchase. If they forget to
bring that particular card, they will miss out on the points. (Thorin Klosowski, 2013)
3.4 The Product and Service
The idea of ‘Exec’ Card is to link all the cards that customers have and replace them with just
one card which can enter different servers. This process can reduce the number of cards in
people’s wallets and customers can use the membership information while the payment
transaction is processing.
3.5 Suppliers and Partners
This industry’s suppliers are software supporters and card materials. For software
supporters, they design the system, do the testing and provide IT support. For card
materials, they are doing card design and manufacturing the cards.

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This industry’s partners are shops and banks. For shops, their membership cards can link to
our server. For banks, they have credit cards, debit cards and EFTPOS cards which can link to
our server to build up a strong network.
3.6 Strategy: Cost Leadership
“Exec’ Card” is a concept of linking all the cards into one system to decrease the number of
cards and the time of processing. There are similar systems in the market, so it is set in a
broad market.
“Exec’ Card” is a system linking different card servers. All card servers are built already, so it
does not cost much to create and run this system, thus making it a low cost strategy.
Therefore the overall strategy is Cost Leadership.
3.7 Value Chain Activity: Deliver the product or service
The most important value chain activity for this business is Deliver the product or service.
The concept of ‘Exec’ Card is linking all the cards into one system and our vision is to be the
only card in people’s wallet. Therefore we try to provide this new system as a choice, where
customers can design which solution is the best for their needs. The reason we develop this
system to our customers is to make their lives easier. Also, in the broad market the low cost
strategy can allow more people to afford this service.
3.8 Business Processes
3.8.1. CUSTOMER ORDER PROCESS - The customer order process shows how we take
customers’ orders. First of all, when we receive the customer order, the information will go
to ‘Sales Department’ and ‘Customer Orders System’. Then the business needs to make a
decision whether the customer has paid or not. If they have paid we need to ask the next
question, “Did the customer give an address?” If they have then we ship the order,
otherwise we need to ask them to provide the address. If the customer has not paid
however, we need to ask, “Does the customer still want to purchase?” Then if the customer
is still willing to purchase the product they have to pay the fees, if not, the process will end.




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REPLACE WITH BUSINESS PROCESS 1 MODEL

3.8.2. CUSTOMER PAYMENT PROCESS - The customer payment process shows how we
receive the monthly payment fees. First of all, we collect the information from ‘Sales
Department’ and ‘Customer Database’ to identify the customers and send an invoice. Then
the business needs to check whether they received the payment or not. If they have

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received one, they will keep providing the service. If they have not received one, they need
to ask, “Does the customer still want to use the service?” Then if the customer is still willing
to use it then they have to pay the fees, if not, the business will cancel the service. The
process will end.
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3.9 Functionalities
3.9.1. CUSTOMER ORDER PROCESS
 Receiving the order from customers
 Sending the product to customers
3.9.2. CUSTOMER PAYMENT PROCESS
 Sending the invoice to the customers
 Receiving fees for the service from customers
3.10 Systems

3.10. 1. CUSTOMER ORDER SYSTEM – Customer Order System is recording orders from
customers, so each time a customer places an order the customer order system records it.
That way we know how many “Exec” cards we need to supply to our customers.
3.10. 2. CUSTOMER PAYMENT SYSTEM – Customer Payment System is sending invoices to
customers and checking if the business received the fees from customers or not. It also
manages fees from customers.
3.10. 3. INVENTORY CHECKING SYSTEM – Inventory Checking System is checking the raw
material in the business. Each time a customer places an order, the system will check if the
business has enough material to make the cards, if not the system will order the material.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Deliver the
Product or
Service
1. Customer
Order Process
1. Receiving the order from customers.

2. Sending the product to customers.

Customer Order System


Decision Support System
1. Customer
Payment
Process
1. Sending the invoice to the customers

2.Receiving fees for the service from custome

Customer Payment System

Transaction Process System

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CONCLUSION
We are using Customer Order System, Customer Payment System and Inventory Checking
System to provide the service to our customers. By incorporating all these information
systems we will be able to provide our service and product to a wide range of customers
more effectively and efficiently, helping us achieve out cost leadership strategy. This will
help us fulfill our vision which is “to be the only card in people’s wallet”.
REFERENCES

1. Coin. (2014). Coin≫Use One Coin for All of Your Cards. Retrieved
from https://onlycoin.com/

2. ABnote. (2014). Business profile. Retrieved from http://www.abnote.com/

3. NXP. (2014). MIFARE smart card and ICs. Retrieved from
http://www.nxp.com/products/identification_and_security/smart_card_ics/mif
are_smart_card_ics/

4. Accurate Biometrics. (2014). Accurate Biometrics. Retrieved from
http://www.accuratebiometrics.com/index.asp

5. CardSmart Technologies. (2013). CardSmart Technologies. Retrieved from
http://www.yourcardsolution.com/index.php

6. Thorin Klosowski. (2013). How Can U Downsize My Ridiculously Large
Wallet?. Retrieved from http://lifehacker.com/5992902/how-can-i-downsize-my-
ridiculously-large-wallet