1

INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Lang Bai
NetID Lbai701
Group Number: 482
Website Link: http://infosys1102014fsgroup482.blogspot.co.nz/p/d1.html
Tutorial Details
Tutor: Day: Time:
Mi-Ra Lee Tutor Friday 11am
Time Spent on
Assignment:
20 hours Word Count: 1576

2


2
HEALTH IS NOT HUNGRY
EVERYONE’S PERSONALLY PERFESSIONAL DIETING HELPER
INTRODUCTION
In this age of social networking, information can be spread through the Internet quickly and
wildly as a virus, which is right at a person’s fingertips (Stonebridge 2011). Social networking
is the most common reason young people use the Internet. Because of this uncontrollable
way of communication, it results positive effects or very negative ones. Increasingly, social
interaction is happening on websites devoted to eating disorders by some photos, blogs and
posts related to eating disorders (Lin, H.F. 2006). This sort of material makes people want to
harm their bodies even more than they already are in hopes of becoming thinner and
thinner without receiving unhealthy types of support.
3. BUSINESS SECTION
3.1 Vision
No hunger, no eating disorders, no vexation of how to be thinner, people finally lose weight
with a healthy and personal professional dieting types of support
3.2 Industry Analysis: Dieting appliction Industry
Industry: Dieting appliction Industry. Tracking their daily food intakes, offering nutritional
information, planning deit and help peopele to choose what to eat in order to weight in a
healthy way.
Force: High/Low: Justification:
Buyer power: High With most of us carrying a smartphone
everywhere, diet apps are making accountability
possible at every moment of the day and night.
But with hundreds of diet apps on the market,

3


3
deciding on the best option can be daunting
(Raechel 2013).
Supplier power: Low According to Warren’s (2010) research, 1412
developers in its database have published apps
for both iOS and for Android. Therefore, there are
a large number of supplier of dieting apps among
the app industry and the supplier power is low.
Threat of new entrants: High In the past two years, the app market has
exploded. The app craze has spread to Android,
Blackberry, and every other mobile market under
the sun. Most of the cost for developing an app
will be taking place in development, design, and
IT architecture (Thomas 2014). The dieting app, a
king of simple, table based app, costs no more
than $10,000 indicates the weak barrier of
entering.
Threat of substitutes: High The healthiest way to lose weight is neither crash
diets nor bursts of exercise. There are a lot of
painless ways to lose weight. Simplely making just
a few simple lifestyle changes can pack a big
weight loss punch over time(Pillinger 2014).
Rivalry among existing
competitors:
High With hundreds of diet apps on the market,
deciding on the best option can be daunting.
Developers are ugerd to improve their products
to attract customers. (Raechel 2013).

4


4
Overall attractiveness of the industry: There are a number of dieting apps and substitutes
serveces for customers to choose from. Under the weak barries to enter, there are a large
number of apps exsiting and the rivalry among existing competitors are thereby is fierce.
Competitive will push the innovaton in this industry, which the costs of development are
low.
3.3 Customers and Thei r Needs
People lose weight a when realizing that their weight is impeding their lifestyle or an appeal
from a doctor. However, most of them lose weight without a healthy method. As a result,
the statistics shows approximately 68,000 New Zealanders will develop an eating disorder
sometime in their life time. (NZ Mental Health Survey 2006). The orthers lose weight
through fintness. So many exercises and diets, however, are simply unsustainable, so they
can never become “default settings” (Qualler, 2014). People make a choice about vital they
feel, how healthy you look, and how healthy you are each time you open your mouth and
put something in it. They are lack of information and knowladge of healthy eating. What
they need is support of healthy eating plans.
3.4 The Product and Service
This app would be called #Healthynothungry where the main focus is upon encouraging
users track their daily food intakes in a healthy way. Instead of focusing on calorie counting
and dieting, this app will help users to understand what they are putting into their bodies
through the nutritional information provided. This app will encourage healthy well balanced
meals that reach daily targets of essential good nutrients, protein and fats. Unlike other
dieting apps this app will encourage users to reach daily goals by eating more nutritional
foods rather than focusing on fad diets that cut out many food groups. This app will be a fun
way of recording what you have eaten as it is used through taking photos of your meals.
3.5 Suppliers and Partners
Based on the eating disorders situations in New Zealand, the New Zealand app
programmers can design the best suitable dieting app. And the dieting app should have

5


5
pleases to download from, the App Store and Google Play also are suppliers of the dieting
app who provide the platform for customers to download the dieting app.
Food goes through photo recognition and identifies the approximate nutritional value
through taking photos, the photo identification app Google Goggles can be one of partners.
The professional knowlage and information required in planing healthy diets and providing
scientific recommedations, therefore another partner should be the Whittier Medical
Weight Control and Cohen's Lifestyle Clinic which offer profesional weight losing support.
3.6 Strategy: Everyone’s personal professional dieting helper
People want to lose weight for many reasons, including to improve their quality of life,
improve their health or regain a sense of control (Hanly 2014). And the dieting app is aiming
to help peoplp to lose weight in a healthy way no matter who are suffering eating disorders
or overweight.
Compared with the fitness costs and costs of therapy of eating disordrs, the costs of using
the dieting app to lose weight are too small to be mentioned. Because people do not have
to make any payment to use this app.
The overall strategy is therefore Everyone’s personal professional dieting helper
3.7 Value Chain Activity: Generating personal professional dieting plan
The most important value chain activity for this business is Generating personal
professional dieting plan.
People want to lose weight for many reasons. Customers are desired to lose weight
according to their own lifestyle. Therefore, this app should be differentiated to fit people’s
different needs and wants. So the most important value chain activity for this business is
Developing technology to establish the dieting paln according to their own lifestyle and in
this way, losing weight effctively.
3.8 Business Processes

6


6
3.8.1. USER’ S HEALTH LEVEL EVALUATI ON PROCESSES - In order to set up a professional and
healthy dieting plan, the app need to evaluate the users’ health level through calculating the
user’ body mass index (BMI) according to users’ age, gender, height and weight etc. based
on the BMI, the app decides whether the user should lose weight and what nutrition is
needed.

3.8.2. DIET PLANNIG AND ADJUSTMENT PROCESSES –After identifying the exact amonut of
protein, energy, calcium, and fibre user should intake, the process is going set up the daily
Start
Input usersage,
gender, height, weight
etc.
BMI Calculation System
BMI Index
Whether the user is
healthy according to
the BMI
Higher than healthy range
Overweight
Lower than healthy range
Underweight
The plans for
keeping the healthy
lifestyle
Identify the
nut rition for the
dieting plans
End
Within the healthy range
The plans for
gaining weight
The plan for
losing weight
The healthy BMI standards

7


7
goals which are adjusted daily according to level of physical and mental activities. Meals will
be recorded through taking photos and the then analysed to evaluate whether the user
reach the daily goals so that the app can adjust the dieting plan.
Opening the app
Daily goals:
amount of
nutrition
Analyse whether
should adjust
amount of nutrition
Input the
physical and
mental activities
planned
Generate the
initiatory
Daily dieting
plan
The length or
intension of these
activit ies
The final
daily dieting
plan
Whether there are
some accidental
activities
Yes
Yes
The daily dieting
plan adjustment
End
No
Establish dieting plan
based on the original
requirements
No
Nutrition Calculation system Nutrition information database


8


8

3.9 FUNCTIONALITIES
3.9.1. USER’ S HEALTH LEVEL EVALUATI ON PROCESSES
 Calculating the users’ BMI
 Determining what nutrition users need according to the BMI

3.9.2. DIET PLANNIG AND TRACKING PROCESSES
 Generating the daily goals of nutrition amount
 Generating the dieting plans according to the daily goals

3.10 Systems

3.10. 1. BMI EVALUATION SYSTEM - The BMI is used as a simple method to assess how much
an individual's body weight departs from what is normal or desirable for a person of his or
her height. Afer calculating the BMI, the system can indicates that whether the user is
overweight or underweight. This app can evaluate the level of users’ health condition based
on the system.
3.10. 2. NUTRI TI ON INFORMATI ON SYSTEM - Nutrition information systam is one of the main
part of the app. This system calculates the daily amount of nutrition intake and then
manage which sort of food should be intaken in order to reach the daily goals. This app can
set up healthy and personal dieting plans supporting by this system.
3.10. 3. DIETING PLANNING SYSTEM – Dieting planning system can generate the prefessional
and specific dieting plans for each individual who is desired to lose weight. Based on the
database of the nutrition infromation, the plans help users to reach the each daily intake
goals. In this way, user can achieve their goals of healthy weight.


9


9
3.11. SUMMARY TABLE: VALUE CHAIN TO SYSTEMS

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. User’s
health level
evaluation
process
1. Evaluating the users’ BMI

2. Determining what nutrition users needed for
the dieting plan according to the BMI.
BMI Evaluation system

Nutrition information system
Transaction processing
system

Customer relationship
management system
2. Diet
planning
and
adjustment
process
1. Generating the daily goals of nutrition
amount

2. Generating the dieting plans according to the
daily goals

Nutrition intake information
system

Dieting planning system
Decision support system


Customer relationship
management system

10

10
CONCLUSION
People lose weight a when realizing that their weight is impeding their lifestyle or an appeal
from a doctor. Losing weight is not simply become thinner and thinner but to precess under
the healthy and professional support. The “healthy is not hungry ” is a effective way to
solve this problem. With a healthy and professional support, everyone can lose weight
safely and effactively.
REFERENCES

1. Victoria Lynn Stonebridge. (2011). “THINSPIRATION:NEW MEDIA’S INFLUENCE ON GIRLS
WITH EATING DISORDERS”.

2. Raechel Conover.(2013). 4 Best Diet Apps to Help You Lose Weight, Cheapism.com.
Retrieved from https://shine.yahoo.com/healthy-living/4-best-diet-apps-help-lose-
weight-134800546.html

3. Carter Thomas. (2014). How much does it cost to develop an app?
Bluecloudsolutions.com. Retrieved from http://www.bluecloudsolutions.com/blog/cost-
develop-app/

4. Justin Qualler, (2014). Lifestyle dis-ease. Retrieved from
http://www.workingmanfitness.com/

5. Lin, H. F. (2006). Understanding Behavioral Intention to Participate in Virtual
Communities. Cyber Psychology & Behavior, 9(5), 540-547.


6. John Pillinger. (2014). How to lose weight the healthy way. Retrieved from
http://www.netdoctor.co.uk/health_advice/facts/loseweight.htm

7. Christina Warren. (2010). How Many Developers Develop for iOS and Android? [STATS].
AppStoreHQ's .(2010). Retrieved from http://mashable.com/2010/07/02/ios-android-
developer-stats/

8. NZ Mental Health Survey. (2006). Published online at September 2006. Retrieved from
http://www.health.govt.nz/publication/te-rau-hinengaro-new-zealand-mental-health-
survey

11

11

9. Lau Hanly. (2014). Top Reasons Why People Want to Lose Weight. Retrieved from
http://www.livestrong.com/article/158867-top-reasons-why-people-want-to-lose-
weight/