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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Dreesana Gaitau
NetID dgai300
Group Number: 23
Website Link: http://infosys1102014fcgroup23.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 12:00pm-1:00pm
Time Spent on
Assignment:
17 Hours Word Count: 1556

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COMPUTER EDUCATION MOBILE APP
INTRODUCTION
There is a large amount of desktop users that don’t know the basic necessities to even
function one. The problem is that people are not computer literate and are unable to use
their technology usefully. This results in many other problems. A solution would be to make
a mobile application to educate users in a fun and easily accessible way to become
computer literate.
3. BUSINESS SECTION
3.1 Vision
Our vision is to help educate people in an affordable and enjoyable way; we will alter
how people learn to become computer literate.
3.2 Industry Analysis: Software Industry
Industry: Software. The mobile application software will be available for
Smartphone's and desktops.
Force: High/Low: Justification:
Buyer power: High There’s a variety of different applications doing
essentially the same thing for free. It has been
predicted that in 2015 there will be 182.7 billion
mobile applications; a large amount for buyers to
choose from (Herther, 2011)
Supplier power: Low
There are different companies that develop
software. Many ideas come from the customers,

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programmers rely on their interaction with them
to help their products grow (Keil & Carmel, 1995)
Threat of new entrants: High
It is easy to launch an application in this industry,
it can be done in the confinement of your home.
It is high because there are no entry barriers.
(Seymour, Hussain & Reynolds, 2014)
Threat of substitutes: Low The threat of substitutes in a software industry is
fairly low. There are computer classes all over the
place that do the job of educating but doing this
involves more effort. Software is essentially
allowing the transformation from computers to
Smartphone's so there aren’t many substitutes.
(Mosemghvdlishvili & Jansz, 2013).
Rivalry among existing
competitors:
High There are thousands of different applications that
are available online to download, the existing
competitors are decreasing their prices to where
they’re free so that in future the customers will
spend money of features of the software. The
hype surrounding their products tends to be high
which increases their customers, thus increasing
the rivalry. (Middleton, 2010).
Overall attractiveness of the industry: It’s an easy industry to get into, the cost of
launching products is not expensive. The industry is attractive but competitive.
3.3 Customers and Thei r Needs

The target group of customers is Smartphone/desktop users. Smartphone users have grown
from the 2010 amount of 62.6 million to 115.8 million in 2012 (Choudhary, 2014). As the

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number of users grow this product aims to meet the needs of the users by being easily
available on demand. It allows their need for learning to become computer literate on a
budget possible. They will need to be able to rely on the product and development of the
software to continue their learning. It is said that keeping applications free (or close to it) is
the best decision because it will create more revenue through their feature purchases
(Preimesberger, 2013).
3.4 The Product and Service
The software will aim to develop as the user progresses through the stages. New features of
the application will also keep the consumers interested by evolving every time they
progress. This product will be sold at an affordable price, this will fulfil the need for a cheap
way of learning. It will be easily accessible, it only requires internet data to download the
software and its new features. The software will increase their knowledge the more they
use it.
3.5 Suppliers and Partners

One of the suppliers could be ‘Dominion Software Developers’, a New Zealand based
company that specifies in mobile application development, this would be used to help
program the Smartphone software. Another supplier could be ‘The Web Company’. This
company focuses more on the web development, this would help the programming and
aesthetics of the software for the desktop users.
Apple’s ‘App store’ could be a partner, they will provide a platform for the software to be
sold to the ‘Apple’ users. Another partner could be Google, their Android Smartphone's will
provide a different perspective on the additional features via different users of the
software.
3.6 Strategy: Broad cost leadership

It wouldn't cost much to develop this product therefore it would also be cheap to purchase.
The software will be a low price that is within the expected budget of those who own

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Smartphone's/desktops. It is aimed at a variety of people (varying from children to the
elderly), a broad market. It is aimed at anyone who owns a computer/Smartphone and are
computer illiterate.
The overall strategy is therefore Broad Cost Leadership.
3.7 Value Chain Activity: Marketing and selling of the product

The most important value chain activity for this business is Marketing and selling of the
product.
As the user progresses through the application, their knowledge expands as does the
software. The constant updating will require lots of advertising. The marketing will generate
the most sales, it’s important as it promotes the product and its low price to not only its
current customers but also its potential customers. In gaining new customers we don’t want
to lose our current ones.
3.8 Business Processes

3.8.1. MARKETING MANAGEMENT PROCESS - In order for the application to generate sales,
potential customers need to be aware of the products existence first off and they also need
to feel as if the business caters to their needs. Current customers need to continue to be
interested in the product also. The marketing needs to be in tune with what the customers
find attractive.

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3.8.2. ORDER FULFILMENT PROCESS - It is important that the customers are receiving the
products they order and are doing so without trouble. Downloading the software should be
easy and quick, this process is key to these things being fulfilled.


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3.9 Functionalities
3.9.1. MARKETING MANAGEMENT PROCESS
 Gain more customers.
 Promote to a target group
3.9.2. ORDER FULFILMENT PROCESS
 Business response to customer orders
 Delivering software to end user
3.10 Systems

3.10. 1. ORDER PROCESSI NG SYSTEM - This system is relative to the order fulfilment process.
It ensures that the product is being delivered to the customer without hassle and is
enforcing the vision by providing the customers with their software to become computer
educated.

3.10. 2. CUSTOMER SERVI CE SYSTEM - Relates to both processes, this system ensures that the
customers are responding well to the marketing process and also giving feedback on how
their orders are being fulfilled and how to improve it. This system can determine whether
the targeted group is receiving what they expected; which is a product that is easily
accessible and affordable.
3.10.3. SALES FORCE MANAGEMENT SYSTEM - This system is relative to marketing
management system. It helps automate some of the sales functions. Sales made to
the customers are how the business generate income, and with this system the
marketing process can focus on customers habits to cater to their needs.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Marketing
and selling
of the
product or
service
1. Marketing
Management
process
1. Gain more customers.

2. Promote to a target group.
Sales force managament
system

Customer service system
Customer relationship
management System

Customer relationship
management system
2. Order
fulfilment
process
1. Firms response to customer orders.

2. Delivering software to end user.
Order processing system


Customer service system
Transaction processing
system

Customer relationship
management system

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CONCLUSION
The idea of this business is to educate people to become computer literate and
through this a solution is a mobile application. IT plays a major part in the solution. IT
has made it easier to learn to become computer literate, without it people would
have to constantly be calling companies for help. Its value in this organisation is very
high as it depends solely on it exist.
REFERENCES

1. Choudhary, A. (2014). SMARTPHONES AND THEIR IMPACT ON NET INCOME PER
EMPLOYEE FOR SELECTED U.S. FIRMS. Review of Business & Finance Studies, 5(2), 9-17.
Retrieved from
http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com/docview/1526662630
?accountid=8424

2. Herther, N. K. (2011). From Cloud to Mobile: Drawing Down Big Info Into Little Apps.
Computers In Libraries, 31(7), 6-11.

3. Keil, Mark & Carmel, Erran. (1995). Customer-developer links in software development.
Association for Computing Machinery. Communications of the ACM. 38(5), 33-35

4. Middleton, J. (2011). BE THE NEXT APP MILLIONAIRE. Apc, 31(4), 14-17.

5. Mosemghvdlishvili, L., & Jansz, J. (2013). NEGOTIABILITY OF TECHNOLOGY AND ITS
LIMITATIONS: The politics of app development. Information, Communication & Society,
16(10), 1596. Retrieved from
http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com/docview/1440133603
?accountid=8424


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6. Preimesberger, C. (2013). Mobile App Developers Should Keep Their Apps Free: 10
Reasons Why. Eweek, 12.

7. Seymour, T., Hussain, J. Z., & Reynolds, S. (2014). How to create an app. International
Journal of Management & Information Systems (Online), 18(2), 123. Retrieved from
http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com/docview/1516951175
?accountid=8424