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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Oliver Rose
NetID 8560707
Group Number: 504
Website Link:
http://infosys110group504.blogspot.co.nz/2014/05/oliver-
rose-8560707-deliverable-2.html
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Saturday 10am
Time Spent on
Assignment:
Ages Word Count: xxxx

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SMART BINS
INTRODUCTION
Smart bins is an easy, technologically advanced way to reduce organic wastage by using our
bins to capture the wastage and then repurpose them to produce alternative products such
as biodiesel, livestock feed and an alternate source of energy.
3. BUSINESS SECTION
3.1 Vision
To encourage greater awareness of being environmentally responsible to build towards a
more eco-friendly tomorrow and reducing useful organic waste going to landfills through
use of our smart bin technology
3.2 Industry Analysis: Food waste removal
Industry: Food waste removal. The collection of food wastage to be repurposed for
productive use.
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Force: High/Low: Justification:
Buyer power: High Businesss in the industry have very little need to
use any company within the industry. As a result,
the buyer power is very high because they can
easily and without much trouble, decide not to
engage with the food Waste industry.
Supplier power: Low There are many New Zealand plastic providers
with capability to provide the large bins necessary
for the smart bins so supplier power will be low

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because it will be hard for suppliers to increase
price without remaining competitive with other
suppliers. (TCI, 2014) (Plasticraft, 2014) (Plastics
New Zealand, 2014)
Threat of new entrants: Low There is a relatively large startup cost invlolved
with collection of bins as well as creating the
infrastructure networks. This combined with the
fact the industry demand is quite small would
compound together to put the threat of new
entrants as low
Threat of substitutes: High There are is a few substitutes but the major one
would be disposing of food waste in regular
wastage systems. This is the practice that we are
trying to get rid of. This is shown by the figures
on waste management that show that 10.7% of
commercial wastage in christchurch alone is
reusable organics such as kitchen waste. This
shows that a large percentage of wastage is being
collected by these competitors. (Christchurch City
Council, 2014)
Rivalry among existing
competitors:
High There is a fair bit of ravilary among the existing
competitors in the Auckland market. There are
many businesses such as (Waste management
NZ, 2014) & (We compost, 2014)
Overall attractiveness of the industry: The industry is reasonably competitive. This is due to
the huge amount of potential supply of food waste as estimated from The business Waste
statistics. (Christchurch City Council, 2014) We can see that allthough there is a high threat

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of substituets and buyer power, this industry has a large potential for growth and has a
market that it can fulfill, especially in a time where eco friendly is seen as a necessity for
business in todays society.
3.3 Customers and Thei r Needs
The Recycle and Disposal industry have a very large customer base. There is a huge mix of
commercial and household and come together to produce 3.2 million tonnes of waste in
2006 alone (Statistics NZ, 2008) Our major customers, businesses in auckland, need to be
able to take a proactive step towards reducing the amount of reuseable organic waste and
require an infrustructure that can support the massive amounts that they produce. There is
a growing need for the provision of an infrustructure suitable for the collection and disposal
of food waste in a modern and eco-friendly way as alligned with our vision statement In the
2013 census of New Zealand and Auckland. People in Auckland view green practises of
disposal as number two for needs relating to effective wastage management (New Zealand
Census, 2013). This is one of the main reasons for why the smart bins would be an
approprate and successful idea to be implemented into the Greater Auckland region.
3.4 The Product and Service
The smart bins that we offer provide an excellent solution to the needs of our customers.
Our customers needs represent a growing need for the provision of an infrustructure
suitable for the collection and disposal of food waste in a modern and eco-friendly way as
alligned with our vision statement. The bins will provide the infrustucture so desperately
needed by the businesses to provide the infrastructure for its proper eco-friendly disposale.
The sensors in the bins combined with our gps capabilities provide a modern way of fulfilling
the service. The reusing of the organic material is the main process that helps us achieve our
vision and is the main reason that businesses will want to use our services so they can
maintain an eco-friendly image in a society where more people are eco-savy.
3.5 Suppliers and Partners
There are multiple suppliers that will assist the smart bins process. A main supplier will be a
plastic producer such as plasticraft (Plasticraft, 2014). They will be able to supply us with the

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bins that are necessary to hold the organic waste before it is collected. We will need the
provision of sensor technology for the bins which could be found from one of the many tech
firms in New Zealand.
For ongoing business operation, a major supplier would be Vodafone NZ who would be able
to provide us with modern cloud based storage and operations facilities (Vodafone, 2014).
These are necessary for proper running of the business.
One supplier is also our customer and that is our businesses who we collect wate off. This
includes supermarkets and restaurants who supply us with out organic waste.

3.6 Strategy: Focused low cost
Competitive scope:
Smart Bins targets a rather narrow market as it only targets businesses that have to throw
away large amounts of food as opposed to all producers of food waste. This is because
smart bins will be expensive to create and it would only be economically viable to distribute
our bins to large producers of food waste rather than small household individuals.
Cost strategy:
The price strategy for smart bins is low. The aim of smart bins is to be as cheap as possible
for people using our service. This is because we need to encourage people to join up to the
scheme so we can gain economies of scale. Also because they are our main supplier and so
are necessary for our business model to succeed. This can be achieved by only charging our
service users with the cost of pickup. Additional costs such as maintenance and bin
distribution will be absorbed by our business model and the main income will come from
the provision of the refurbished waste
Strategy:
The overall strategy for Smart Bins is therefore, focused low cost.
3.7 Value Chain Activity: Receiving and storing raw material
An important value chain activity for our business is Receiving and storing raw materials.
The activity of receiving the organic materials from our customers also acts as a service for
out end consumer. This is because our customers, Auckland businesses, are also seen as our

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suppliers because they provide us with the organic material. Therefore, This is the area that
Smart Bins aims to streamline and automate through our technology systems
communication. By automating the process of collecting the waste and making the most
effective routes for the pickups, it makes it so both the customer of the service and our
company mutually benefit from the activity. Through having an efficient pickup, we cut
costs in terms of labour and in the usage of our trucks. This enables us to not only have
lower costs, but also to be more environmentally friendly, as efficient pickup routes mean
less pollution by our trucks. This helps to support our vision for a more eco-friendly
tomorrow
3.8 Business Processes

Bin Pickup process: This diagram lays out the Step by step basis of the steps involved with
collecting the bins from the business customers. The process is simple in which the business
customer continues their business as normal without interuption. The bins full status is
identified by the sensors and is processes into our cloud in conjunction with other bins in
the vicinity. This information is then relayed to the appropriate truck drivers and the bins
contents are collected, and they are transported back to our processing plant. This is related
to our Value chain activity by receiving the organic materials





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FOOD CONVERSION PROCESS: This involves the conversion from the raw input materials (food wastage) into
productive measures such as methane, compost or animal feed. The complicated proccess is simplified in the
diagram to demonstrate the food conversion process. It is sorted into the suitable areas and then processed in
the appropriate many to produce the ouputs named.








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3.9 Functionalities
3.9.1. BIN PI CKUP PROCESS
Indentify when the bin is near capacity
Organise a route for the driver to take
Send a driver on the route
3.9.2. FOOD CONVERSI ON PROCESS
Identify the food wastages intended purpose (compost, feed etc)
Take the food waste to the relevant processing areas
Process the food as needed for each purpose
3.10 Systems

3.10. 1. FOOD PROCESSING SYSTEM- This is the nitty gritty part of the food conversion process
in which the waste is processed into its intended purpose. This would include tasks such as
cooking the food waste for animal feed. This ralates to the functionality Process the food as
needed for each pupose This brings our firms vision of building a more eco-friendly future
into action by turning the waste destined for a landfill into productive purpose.
3.10. 2. DRIVER MANAGEMENT SYSTEM This is a necessary system needed to ensure that
the drivers know what they are doing and when they are doing it. This will include
organising the drivers and notifying them digitally and directing them to empty the bins and
transport the contents as well as identifying where the drivers are and what they are doing.
This relates to the functionality Send a driver on the route but also plays a small part in
most of them as the driver plays a key part in many of the functionalities through his
collection and transporting of the bins contents. This is a central part of achieving our
companys vision by collecting and transporting the useful waste to our conversion centre to
be turned into a productive purpose.
3.10. 3. BIN MANAGEMENT SYSTEM This is another vital system necessary in order to
manage the collection of the bins. This is the system involved with identifying bins that are
near capacity and submitting this information to a central computer system to organise for
the routes to be created and the bins to be collected. This relates directly to the

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functionalities Identify when the Bin is near capacity This supports the vision of using our
smart bin technology in order to help reduce the organic waste ending up in landfills.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Receiving
and storing
raw
material
Bin Pickup
process
Indentify when the bin is near capacity
Organise a route for the driver to take
Send a driver on the route

DRI VER MANAGEMENT
SYSTEM
BIN MANAGEMENT SYSTEM
Supply chain management
Decision support systems
FOOD
CONVERSION
PROCESS
Identify the food wastages intended
purpose (compost, feed etc)
Take the food waste to the relevant
processing areas
Process the food as needed for each
purpose

FOOD PROCESSING SYSTEM Supply chain management

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CONCLUSION
The whole idea of Smart Bins is to provide the infrastructure necessary for the correct
disposale of organic waste from business. They do this by offering value to the customer
and filling the needs of the consumer. The It systems are necessary for it to function in a
way that provides the best value for our customers/suppliers as well as us as a business.
Smart bins will help our business to achieve our vision for an eco friendly tomorrow


WORKS CITED
Christchurch City Council. (2014, March 21). Home and living. From Christchurch city council:
http://www.ccc.govt.nz/homeliving/rubbish/wastestatistics.aspx
New Zealand Census. (2013, 11 04). http://www.stats.govt.nz/census/2013-census.aspx. From
http://www.stats.govt.nz: http://www.stats.govt.nz
Plasticraft. (2014). Plasticraft. From Plastic manufacture: http://www.plasticraft.co.nz/
Plastics New Zealand. (2014). Plastics New Zealand. From Plastics: http://www.plastics.org.nz/
Reclaim Recycling Corporation. (2013, 10 14). http://www.reclaim.co.nz/page.php?ref=vision. From
http://www.reclaim.co.nz: http://www.reclaim.co.nz
Statistics NZ. (2008). Statistics New Zealand. From Statistics nz website:
http://www.stats.govt.nz/browse_for_stats/snapshots-of-nz/Measuring-NZ-progress-sustainable-dev-
%20approach/sustainable-development/waste.aspx
TCI. (2014). Custom moulding. From tcinz: http://www.tcinz.co.nz/custom_moulding.htm
Vodafone. (2014). Vodafone New Zealand. From Vodafone transform your business:
http://www.vodafone.co.nz/corporate-and-government/products-and-solutions/cloud/
Waste management NZ. (2014, May). Waste management. Retrieved May 25, 2014 from Waste management:
https://www.wastemanagement.co.nz
We compost. (2014). wecompost. From Wecompost: http://www.wecompost.co.nz