50 Sites, 10 Months, 1 CMS

A CAS E STUDY O N W NE T.ORG ’S M I G R AT I O N TO WO R D P R ESS

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

AGE NDA

1. WNET.ORG + Tierra Innovation 2. Project Overview 3. Why WordPress for a CMS solution? 4. Take WordPress beyond blogging 5. The Results 6. WordPress CMS Toolkit

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

ABOU T T IE RRA IN NOVAT IO N

Tierra designs and develops engaging, easy to use and cost-effective digital products
Tierra offers a full range of services from designing and developing websites, publishing software and mobile apps to conducting user experience research and executing marketing initiatives. Based in New York City and Lost Angeles, Tierra’s clients include:

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

ABOU T WN ET.O RG

WNET.ORG is a pioneering provider of television and web content
WNET.ORG is the parent of Thirteen and WLIW21 (both PBS stations). WNET.ORG serves the NYC metro area with unique local productions and national PBS broadcasts, and produces numerous acclaimed broadcast series and web productions including:

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WORDCAMP NYC NOVEMBER 14, 2009

WNE T.ORG P ROJECT OVE RV I E W

The Problem
WNET needed to shift focus from design/production to content/audience growth –  too much effort was going into design and build –  not enough energy spent on content acquisition and ongoing marketing WNET.org needed to streamline its website publishing operations –  dozens of sites produced and launched each year –  consistently inconsistent templates, standards, branding, and design –  took all of team’s energy to produce, and support –  no time to nurture growth

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

WNE T.ORG P ROJECT OVE RV I E W

The Old Process
Design Priorities/budget set by program/ series

Build Mostly new tech spend $

Populate Incremental content, acquired, created $$

Launch broadcast-driven timeline

Longterm?
WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS
WORDCAMP NYC NOVEMBER 14, 2009

WNE T.ORG P ROJECT OVE RV I E W

The Solution
Create a central content management system (CMS) to support all WNET.org websites Requirements: –  Centrally hosted and managed –  Accessible by editorial teams anywhere –  Easy to use interface for non-technical users –  Take advantage of latest web standards for displaying and publishing content –  Standardize and simplify all front-end templates to create a seamless user experience

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

WHY WO RD PRE SS FO R A C M S

WordPress enforced standardization and let WNET focus on content
How? – “hyper-standardization” initially as a form of “shock therapy” –  Gets series producers focused on content creation, –  Gets interactive team focused on marketing –  Makes sure back end is super user-friendly and accessible –  Makes sure front end is super user-friendly and accessible (we had a history of overcomplicating)

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

WHY WO RD PRE SS FO R A C M S

The New Process
Design Emanates from platform strategy

Build Modular templates

Populate Leverage video content-creation process Facilitate sharing, multi-user publishing, UGC

Launch Web-specific timeline

Promote
WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS
WORDCAMP NYC NOVEMBER 14, 2009

TAKE WORDPRESS BEYOND BLOGGING

How we tackled the project
To migrate dozens of legacy websites into a new set of standardized templates powered by WordPress, Tierra and WNET.ORG had to: –  Standardize content imported from legacy sites –  Dump content into WP posts and pages in standard set up –  Design templates that could support multiple brands and functionality, but require minimal setup and development effort –  Create an array of new plugins to make WordPress a more flexible and scalable publishing system, including: a)  developing ways to re-organize standard hierarchy of WordPress categories to support free-form content organization b)  creating new tools to enable easy publishing of promotional billboards, audio, video c)  ensuring that database queries against WordPress installation are optimized so that dozens of high-traffic sites could run on the centralized system

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

TH E RE SU LTS

During 2008-09, WNET.ORG launched 50+ sites using WordPress as a CMS

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

WORD P RESS C MS TO O L K IT

WordPress CMS Toolkit: www.tierra-innovation.com/wordpress-cms
The Toolkit was launched by Tierra and WNET.ORG as part of a commitment to sharing our work with other organizations and the WordPress development community. What’s in the Toolkit? So far, released plugins include: – Audio Playlist Manager – extensive flexibility for embedding mp3 audio – Extend KSES – extends HTML functionality to the WP kses.php file – Smart Category Ordering – sort post content (per category) – WPDB Profiling – examine database queries against your WP install The WordPress CMS Toolkit site is available for anyone to use and plugins are free. We are planning to release additional plugins, templates and more documentation in the coming weeks so check out the site and stay tuned…

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

Thank you
Jamie Trowbridge
Founder & President Tierra Innovation

Dan Goldman
Executive Director WNET.ORG

Todd Stowell
Software & Web Development Tierra Innovation

WWW.TIERRA-INNOVATION.COM / WORDPRESS-CMS

WORDCAMP NYC NOVEMBER 14, 2009

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