SALES AND INFORMATION GUIDE

Table of Contents
The Specs iPhone vs. Blackberry Native Features Growth with the iPhone Native Applications Monetizing Your App Updating Content Marketing on The AppStore

Meet The iPhone

Apps

The AppStore

The App Launch Your Business on the iPhone
Custom Mockup

Meet the iPhone

The Specs

Green standards are important!

Display

Language Support

System Requirements

iPhone vs. Blackberry

In a survey, conducted by JD Power and Associates on business users’ satisfaction with their handsets between January and June 2009, the iPhone bagged the top spot, outperforming rivals like RIM BlackBerry, LG, and Samsung.

We develop for both iPhone and Blackberry os, but we are a little partial, here’s why...

AppStore vs. AppWorld
The award winning AppStore leverages business enhancing applications with a smart profit model. Blackberry’s AppWorld is slowly following Apple’s model, however with under 1000 applications available, and at a much higher price than the apps on the AppStore, the iPhone standard just takes precedence.

Factors depicting business user satisfaction include ease of operation, physical design and handling, operating system, features as well as battery functions. On an index score of 1,000, Apple’s iPhone scored an impressive 803, followed by RIM BlackBerry with a score of 724.

Native Features

For Directions

For Special Needs

For Security

The iPhone’s native features make creating applications and add-ons limitless. Marketing content can be showcased beyond the 3.5 inch display through an innovative scrolling feature and zoom capability makes reading information effortless for subscribers. Another feature, Indexing, gives the option to choose a video, for example, out of many simple by selecting the first letter in its name.

Scrolling

Zooming

Indexing

Growth with the iPhone

• 85,000 iPhone/ iPod Touch Applications are available to subscribers. • 50 million people own a compatible Apple device. • The iPhone/ iPod Touch is available in 77 countries and growing. • 1.5 billion individual downloads were recorded on the App Store within the first year of operation. • The total number of apps downloaded just surpassed 2 billion. • Currently, over 6.3 million iPhone/ iPod Touch apps are being downloaded every single day.

*Statistics as of September 2009

Apps

Native Applications

The iPhone comes with award-winning applications that not only speak to user experience but complement our custom creations as well. With a 3 Megapixel Camera, a Video Recorder, YouTube for media playback, and Google Maps for directions, in-app Campaigns, Contests and Directions are made seamless and easy.

For Your Media

Monetizing Your App

Selling Your App
In the first year of the App Store’s existence a small development firm explored the iPhone’s innovative accelerometer. An interactive aquarium app featuring the splashing of water if touched, several species of swimming fish that could be reversed and made to jump if tapped was created. In the first year, their app totaled 1 million sales. After Apple’s 30% marketing fee, these developers made over $700,000 on this tiny, yet innovative gem. If you have an innovative idea let us develop it, package it, price it, and market it.

Pricing Your App
The pricing of your app is not only integral to its sales success, but its branding as well. We study app pricing trends to price your app accurately.

In-App Purchasing
In-app purchasing allows you to offer your app for free while selling multiple items within. This feature is perfect for a Recording Artist selling the individual tracks of an album but still wanting to provide some free content, like bios or photos to fans.

Updating Content

Notification Badge

Updating Your Content
Apps have been called mini websites. Your website content can be updated and changed and so can your app’s! When hosting with us, changes to your app is easy. If you have content that needs to be changed more frequently, say weekly or even daily, we set up live feeds for your content.

Notifying Subscribers of Updated Content
The iphone makes alerting your subscriber even easier. Notification badges pop up right on your app to let subscribers know of new content or updates. Ease and efficiency...

The AppStore

You can search for, browse, review, purchase, and download applications from the App Store directly to iPhone. Applications you download and install from the App Store on iPhone are backed up to your iTunes library the next time you sync iPhone with your computer. You can also install applications you’ve purchased or downloaded through iTunes on your computer when you sync with iPhone.

All Images Courtesy of Apple Inc. and Apple.com

Marketing on the AppStore

Info Pages

Every application published to the Apple AppStore comes with its own info page. This page describes key information about your app, allows for cross-promotion of other apps, projects, and/ or sponsors, testimonials and company information.

Ranking

An application gains most exposure on Apple.com through Featured, Top 25 and Top 100 lists. Appearing on the top 100 list has been shown to increase new users by an average of 2.3 times/ day. LCH Business leverages our relationships with PR powerhouse Saucy PR and Celebrity Event Planning firm, BUJE Concepts, to garnish the kind of exposure that get our clients on these lists.

Ratings

Ratings are another key factor in maximizing download potential. We help our clients gain positive ratings through an interactive marketing campaign and developing stellar applications.

Promotions/ Discounts

We carefully monitor the analytics of your app to determine the right time to discount or adjust your marketing strategy. By temporarily lowering your sales price, for example, you could gain mass exposure on the Featured, Top 25 and Top 100 lists.

The Launch

Use our preferred Event Planning and PR Team or your own, to create an App Launch. This event showcases your App, Brands your Business/ Campaign, and Gains Pre-Sales for your App.

Insert Amazing Launch Event Here

Your Business on the iPhone

CUSTOM MOCKUP SPACE

Excited about the App Revolution yet? When you are ready to take your place amongst the smart businesses marketing and providing ingenious tools for their customers through their mobile phones, we will create a custom mockup for your business.

(973) 968-4792 ● info@LCHBusiness.com

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