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Time Allotted : 3 Hours Full Marks : 70

( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 X 1 = 10
i) Who is called The Father of Modern Management?
a) F.W. Taylor b) Henry Fayot
c) Elton Mayo d) Max Weber
ii) The forecasting is concerned with the
a) Future impact of todays decision
b) Todays impact of future decision
c) Both of these
d) None of these
iii) Financial Management deals with
a) Satisfying the needs of the customer
b) Procurement and utilization of funds
c) Designing user friendly products
d) Training and development of employees
iv) Management aims at
a) Effective utilization of human and material
b) Retrenchment of punishment of indisciplined
c) Satisfying the competitor
d) None of these
v) Debt-Equity ratio indicates
a) The proportion of debt with respect to equity
b) The proportion of debt with respect to total
capital employed
c) The proportion of debt with respect to total assets
d) None of these
vi) In Quality Circle
a) Only top management is involved
b) Only steering committee members are involved
c) Both (a) and (b) are involved
d) Neither (a) nor (b) is involved
vii) p-Chart in Quality control is also known as
a) Fraction defective chart
b) Chart for number of defectives
c) Chart for number of defects per unit
d) None of these
viii) Promotion mix is a part of
a) Marketing mix b) Financial mix
c) Human resource mix d) None of these
ix) MBO is known as
a) Management by Objectives
b) Marketing by Objectives
c) Management buy-outs
d) None of these
x) Who is called The Father of Human Relation
a) Douglas McGregor b) Mary Parker Follett
c) Elton Mayo c) None of these
xi) Planning is
a) Looking ahead b) Guiding people
c) Delegation of authority d) Looking back
xii) The ratio of Current assets and Current liabilities is
a) Current Ratio b) Acid Ratio
c) Debt-Equity Ratio d) Liquid Ratio
xiii) Which of these is not a function of marketing
a) Selling b) Grievance handling
c) Product packaging d) Advertising
xiv) Which of these is a Quality control tool?
a) Pareto diagram b) Fish-bone diagram
c) Ishikawa diagram c) All of these

( Short Answer Type Questions )
Answer any three of the following.
3 X 5 = 15
2. Give an account of the Theory of hierarchy of needs as
proposed by Abraham Maslow.
3. Name any five processes by which people can manage stress.
4. Define communication. Write down the communication
5. What are the essential elements of TQM?
6. Discuss about any five attitudes of a successful
7. Write a short note on successful launching and working of
Quality circle.
8. Write in brief about different types of control charts.
9. Explain Operating Characteristic curve (OC Curve).
10. Write a short note on Six Sigma process.
11. Write a short note on Corporate Social Responsibility.

( Long Answer Type Questions )
Answer any three of the following.
3 X 15 = 45
12. a) Following ratios are extracted from the books of B Ltd.
Gross Profit Ratio = 20%
Debtors Turnover / Velocity = 2 months
Stock Turnover 6 times
Creditors Velocity = 1 month
Gross Profit for the year = Rs. 1,20,000
Bills Receivable = Rs. 26,000
Bills Payable = Rs. 3,833
Find out:
i) Sales
ii) Sundry debtors
iii) Closing stock which is Rs. 10,000 more than
opening stock
iv) Sundry creditors
b) Discuss clearly the importance of Unit of Ratio analysis.
( 12 + 3 )
13. a) Describe the different types of advertising.
b) Discuss about Brand management and Brand equity.
( 7 + 4 + 4 )
14. Discuss about different forecasting techniques in details.
15. What are programmed and non-programmed decisions?
What are the steps involved in decision making? Discuss
briefly about Pareto analysis, Grid analysis and Cost-benefit
analysis related to decision making.
( 2 + 4 + 3 + 3 + 3 )
16. Describe the characteristics of Perfectly-competitive market,
Monopoly market and Non-competitive market in details.
( 5 + 5 + 5 )
17. Discuss the steps involved in Recruitment process and
Selection process.
18. Write short notes on the following
a) Kaizen b) Six sigma
( 7 + 7 )
19. a) ABC Ltd. uses 6000 brackets per year @ Rs. 4 per unit.
Ordering cost is Rs. 20 per order along with storage cost
@ 25% of average inventory investment.
i) Find out Economic Ordering Quantity
ii) Would your answer be different if ordering cost is
Rs. 30 and average cost is 20% of average
investment in inventory?
iii) Would you accept a discount @ 3% on a minimum
supply of 1000 units?
b) Prepare ABC plan from following data of X Ltd.

Month 1 2 3 4 5 6 7
Units 1800 500 1500 1200 2000 1000 2000
Cost/Unit 33.50 100 10 34 7 200 12.50
( 2 + 2 + 4 + 7 )
20. Discuss about different steps to be followed in a good
planning process. Also discuss the limitations of planning.
( 9 + 6 )
21. What are barriers in effective communication? Discuss in