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NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | info@360i.com | 888.360.9630

© 2009 360i LLC. All Rights Reserved

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NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | info@360i.com | 888.360.9630

© 2009 360i LLC. All Rights Reserved

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1
Brand keywords with highest average monthly search volume
2
A list of 110 popular social media domains as identified by 360i
3
Local, video, images, news, blogs and select product listings

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4
See Appendix for detailed list of advertiser owned vs. non-owned pages on YouTube, Facebook & Twitter appearing in
search results for each brand.

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1 AT&T 80% 29 Sprint Nextel Corp. 58%
2 Hewlett-Packard 77% 30 General Mills 58%
3 Microsoft Corp. 70% 31 Wyeth 58%
4 Citigroup 70% 32 JP Morgan Chase & Co. 58%
5 Time Warner 69% 33 HomeDepot 58%
6 Nestle 69% State Farm Mutual Auto
34 Insurance 57%
7 Sanofi-Aventis 68%
35 Pepsi Co 57%
8 Bayer 68%
36 Apple 56%
9 Campbell Soup Co. 68%
37 Yum Brands 56%
10 Walt Disney Co. 66%
38 Honda Motor Co. 56%
11 Allstate Corp. 66%
39 Clorox Co. 55%
12 Kohl’s Corp. 65%
40 Coca-Cola Co. 55%
13 Verizon Communications 65%
41 U.S. Government 55%
14 Novartis 65%
42 L’Oreal 54%
15 Dell 64%
43 Walgreens Co. 54%
16 Kroger Co. 64%
44 IBM Corp. 54%
17 Kellogg Co. 64%
45 Reckitt Benckiser 54%
18 Glaxo Smith Kline 64%
46 General Electric Co. 54%
19 eBay 63%
47 Wendy’s International 54%
20 Capital One Financial Corp. 63%
48 safeway 54%
21 Sony Corp. 63%
49 SC Johnson 53%
22 Boehringer Ingelheim 62%
50 Alltel Corp. 52%
23 Deutsche Telekom 62%
51 Johnson & Johnson 52%
24 Merck & Co. 60%
52 Viacom 52%
25 ConAgra Foods 60%
53 Nike 52%
26 Gap Inc. 60%
54 Schering-Plough 51%
27 Ford Motor Co. 60%
55 News Corp. 51%
28 Procter & Gamble Co. 58%

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57 Washington Mutual 50% 80 Estee Lauder CDS. 44%
58 Pfizer 50% 81 McDonald’s Corp. 44%
59 Visa 50% 82 Molson Coors Brewing Co. 42%
60 Eli Lilly & Co. 50% 83 Target Corp. 42%
61 Bank of America Corp. 49% 84 Progressive 41%
62 Doctor’s Associates (Subway) 49% 85 General Motors Corp. 41%
63 Best Buy 49% 86 Astra Zeneca 41%
64 Lowe’s Corp. 49% 87 IAC/lnterActive Corp 41%
65 Energizer Holdings 49% 88 Sears Holdings Corp. 40%
66 Bristol-Myers Squibb Co. 48% 89 MasterCard 39%
67 DirecTV Group 48% 90 Burger King Holdings 39%
68 Philips Electronics 48% 91 Comcast Corp. 39%
69 American Express Co. 48% 92 Toyota Motor Corp. 38%
70 Unilever 48% 93 Mars Inc. 36%
71 J.C.Penney Co. 47% 94 Berkshire Hathaway 35%
72 Wal-Mart Stores 47% FMR Corp.(Fidelity
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73 Macy’s 47%
96 Nissan Motor Co. 31%
74 SAB Miller 47%
97 Hyundai Motor Co. 30%
75 Anheuser-Busch Corp 46%
98 Coty (JAB Investments) 28%
76 Chrysler 46%
99 Circuit City Stores 26%
77 Mattel 46%
100 Metro-Goldwyn-Mayer 19%
78 Kraft Foods 45%

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81 McDonald’s Corp. 0 10 10
51 Johnson & Johnson 6 4 10
20 Capital One Financial Corp. 0 9 9
80 Estee Lauder CDS. 0 9 9
23 Deutsche Telekom 3 6 9
94 Berkshire Hathaway 0 8 8
82 Molson Coors Brewing Co. 1 7 8
38 Honda Motor Co. 1 7 8
74 SAB Miller 2 6 8
30 General Mills 6 2 8
91 Comcast Corp. 0 7 7
92 Toyota Motor Corp. 0 7 7
70 Unilever 1 6 7
32 JP Morgan Chase & Co. 1 6 7
100 Metro-Goldwyn-Mayer 3 4 7
13 Verizon Communications 3 4 7
53 Nike 5 2 7
73 Macy’s 0 6 6
36 Apple 1 5 6
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78 Kraft Foods 0 5 5
97 Hyundai Motor Co. 0 5 5
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96 Nissan Motor Co. 1 4 5

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72 Wal-Mart Stores 2 3 5
35 Pepsi Co 2 3 5
37 Yum Brands 5 0 5
86 Astra Zeneca 0 4 4
61 Bank of America Corp. 0 4 4
60 Eli Lilly & Co. 0 4 4
66 Bristol-Myers Squibb Co. 0 4 4
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83 Target Corp. 2 2 4
19 eBay 2 2 4
44 IBM Corp. 2 2 4
15 Dell 2 2 4
11 Allstate Corp. 2 2 4
22 Boehringer Ingelheim 3 1 4
34 State Farm Mutual Auto Insurance 3 1 4
18 Glaxo Smith Kline 4 0 4
79 Diageo (guiness) 0 3 3
87 IAC/lnterActive Corp 0 3 3
93 Mars Inc. 0 3 3
98 Coty (JAB Investments) 0 3 3
57 Washington Mutual 0 3 3
62 Doctor’s Associates (Subway) 0 3 3
75 Anheuser-Busch Corp 0 3 3
54 Schering-Plough 0 3 3
28 Procter & Gamble Co. 0 3 3
69 American Express Co. 0 3 3
63 Best Buy 0 3 3
29 Sprint Nextel Corp. 0 3 3
25 ConAgra Foods 1 2 3
64 Lowe’s Corp. 1 2 3
69 Nestle 1 2 3
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89 MasterCard 0 2 2
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68 Philips Electronics 1 1 2
21 Sony Corp. 2 0 2
88 Sears Holdings Corp. 2 0 2
77 Mattel 0 1 1
99 Circuit City Stores 0 1 1
3 Microsoft Corp. 0 1 1
65 Energizer Holdings 0 1 1
10 Walt Disney Co. 0 1 1
76 Chrysler 0 1 1
71 J.C.Penney Co. 1 0 1
85 General Motors Corp. 1 0 1
39 Clorox Co. 1 0 1
7 Sanofi-Aventis 1 0 1
58 Pfizer 1 0 1
67 DirecTV Group 1 0 1
50 Alltel Corp. 0 0 0
26 Gap Inc. 0 0 0
46 General Electric Co. 0 0 0
12 Kohl’s Corp. 0 0 0
24 Merck & Co. 0 0 0
14 Novartis 0 0 0
84 Progressive 0 0 0
48 Safeway 0 0 0
5 Time Warner 0 0 0
59 Visa 0 0 0
43 Walgreens Co. 0 0 0
31 Wyeth 0 0 0

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