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EXPERIENCE

TERRAS DE ALTER WINE COMPANY, LTD


Marketing Intern (Summer 2013)
Brand Management and Business Development
Fronteira, PORTUGAL
Renewed brand identity for Terra dAlter by creating new portfolio presentation; leveraged presentation in prospecting calls
to distributors, 5 to whom the company is sending samples and scheduling 2014 distributor visits
Recommended 2 strategic options to rebrand and reposition the Terra dAlter and Fado brands in each country of sale;
management continues to evaluate these options as resources become available
Digital and Social Media Strategy
Developed plan to transform online presence into an effective sales and marketing tool; result will be measureable statistics
on number, frequency, and length of website visits, visitor demographics, and conversion rates
Introduced social media management to drive brand continuity, integrated Terra de Alters traditional website with social
media presences to manage the brands tone of voice and content calendar; expect to reduce time spent on repetitive
manual data entry by 8 hours per month

ARTS THERAPY & MEDICINE: DR. IVA FATTORINI (CLEVELAND CLINIC ABU DHABI) Fontainebleau, FRANCE
Pro Bono Consultant (2013)
Business Development and Strategy

Defined go-to-market strategy for an Arts Therapy in Medicine business venture, recommended incorporation as not-for-
profit venture to maximize sources of funding; tentative launch in mid-2014
Identified target markets and potential market demand in 1
st
and 3
rd
world countries, recommended targeting Alzheimer
patients in 1
st
world countries as early adopters; goal is to convert family members and medical staff into evangelists
through observed improvement in patients and measureable statistics on treatment efficacy

CHATEAU DE TAVERS
Volunteer Social Media Marketing Manager (2013)
Social Media Campaign Management

Fontainebleau, FRANCE
Led 12 peers in cross functional teams across event logistics, ticket sales, and 3rd party contractors; set ticket price and
event budget by analyzing target market discretionary income, historical and comparable event pricing, and price
sensitivity testing, and dynamically adjusted event spending to target breakeven operating results
Developed marketing strategy and produced promotional content on Facebook, Twitter, and email - including invitation
copy and graphics; resulting buzz drove 75% year-over-year increase in ticket sales to ~300 tickets

BANK OF AMERICA MERRILL LYNCH
Senior Corporate Debt Products Analyst Technology (2007-2012) San Francisco, CA, USA
Associate Underwriter (2007), promoted from Credit Products Analyst (2006) Chicago, IL, USA
International Account Management
Managed relationships with 15 Fortune 500 high technology companies and collaborated with FX, treasury, and leasing
across Asia, Europe, and Latin America; portfolio generated annual revenue of ~$50MM with ~20% returns
Evaluated risk vs. return of M&A financing requests and advised clients on optimal financing mix; made recommendations
to Senior Management to fund acquisition of EDS by HP and McAfee by Intel and finance Motorola Mobility / Solutions split
Training and Communications
Hosted live teach-ins for 8-10 senior team members on a new proprietary bank system; subsequently invited to join the
risk management model redesign committee
Trained and managed 4 new analysts; transitioned all trainees to full client portfolios 6-months before other teams
Analytics
Analyzed company, industry, and economic trends to model future cash flows; conclusions used to make annual
relationship exposure recommendations to management based on credit profile strength
Extrapolated implications of the 2008/2009 Recession to highlight weaknesses in the portfolio; limited losses by
restructuring at-risk credits resulting in minimal loan write-offs
Studied work flows and presented results of case studies supporting the streamlining of credit processes to senior
management; implementation resulted in weekly time savings of 4 hours per analyst

EDUCATION
INSEAD
Masters of Business Administration (2013) Singapore, SINGAPORE; Fontainebleau, FRANCE
Treasurer of Women In Business Club, Officer of Rugby Football Club, Student Blogger, Class Social Representative
Coursework: Managing Media Companies, Communication & Social Media Strategy, Strategy/Structure/Incentives

KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY

Exchange Student Program (Fall 2013) Evanston, IL, USA
Coursework: Writing in Organizations, Digital Marketing Analytics, Strategy to Execution: Capabilities Approach

UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN, COLLEGE OF BUSINESS
Bachelors of Science: Business Administration Marketing (2002-2005)
Bachelors of Science: Finance (2002-2005)
Champaign, IL, USA
Champaign, IL, USA

ADDITIONAL INTERESTS
Violist (2000 Olympic Torch Ceremonies), Wine Tasting, Adventure Sports (Whitewater Rafting, Skiing), Travelling