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INTERNATIONAL

SUMMER
CERTIFICATES
IN
PARIS
2013
PSBEDU.COM
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PARIS
SCHOOL
OF
BUSINESS
SUMMER
CERTIFICATES
MONDAY
1
ST
JULY
TO
FRIDAY
12
TH
JULY
2013
Join students from all over the
world in the heart of Europe for
a truly unforgettable experience.
Paris School of Business ofers you the exciting
opportunity to travel to the heart of Europe and
make Paris your very own classroom. Sharing your
Summer experience with other ambitious partici-
pants from all over the world, these programs are
an excellent occasion not only to study in an inter-
national environment but to also enjoy a fruitful
cultural exchange.
Participants of the Summer Certificates will
have the unique opportunity to select from a
range of innovative programs tailored to perfec-
tion; from Fashion to Arts, Management to Per-
formance. All of this taught in English by highly
qualified international professors in the heart of
France’s cultural capital.
• Two week programs.
• 90 hours in total (teaching hours + excursions)
• Participants receive a Paris School of Business
Summer Certificate upon completion of program
• Registration Deadline: Friday 14
th
June 2013
• Participation Fees: €2,000
Including: courses, welcome session, certificate,
company visits and excursions (travel for excursions
is included).
Excluding: personal travel expenses, accommo-
dation, daily meals and other personal expenses.
Programs subject to change and each require a minimum
enrollment of 10 students.
Dr. Georges Nurdin,
Dean of Paris School of Business
SUMMER
CERTIFICATE
1
LUXURY
&
FASHION
MANAGEMENT
Paris prides itself as the fashion capital of the world and
the city undeniably thrives on its luxury industry. The Sum-
mer Certificate ofered by Paris School of Business im-
merses participants in all aspects of this multi-billion dollar
industry with an exclusive insight into luxury brands,
fashion, hotels, and wineries. Participants will be exposed
to the reality of the prestige industries and will develop un-
derstanding of consumer behavior as well the challenges
of emerging and existing markets.
Gaining hands on experience is a key component for this
Summer Certificate with visits to world renowned ateliers
and fashion exhibitions in Paris as well as further afield in
Champagne – Reims to discover the prestigious wine indus-
try. A Summer Certificate which is certainly not to be missed!
• Located in Paris, the world renowned capital city for
its association with the fast growing Luxury & Fashion
industry;
• Excursions in Paris including exhibitions and ateliers,
Christian Dior museum, Champagne (Reims), Château
de Versailles plus more;
• Unique networking experience;
• Discover topics including luxury brand management,
haute-couture, fashion management, communication
and distribution in luxury & fashion plus much more.
Summer Certificate Director:
Valérie Haie
Graduate with honors of the MBA specialized in Luxury
Brand Marketing & International Management (Insti-
tut Superieur de Marketing du Luxe), Valérie Haie has
been working in the luxury market for almost 15 years.
Former Head of projects at a luxury event and commu-
nication agency, Iris Creations (ABC-Luxe Group). Au-
thor of the book Donnez-nous notre luxe quotidien.
Former Dean of studies at Institut Superieur de Mar-
keting du Luxe. Keynote speaker at conferences regar-
ding Luxury and well-being. Working with Sup de Pub
(INSEEC Group) Professor in Luxury and well-being.
Working with Paris School of Business (Pôle ESG), Pro-
fessor in Luxury Fashion Business.
Also, thanks to her wide network in the Luxury busi-
ness together with her transversal expertise in training
strategies, she has founded her company, Accent Luxe,
whose activities are training, mentoring, coaching,
creativity management and monitoring projects for
luxury brands.
SUMMER
CERTIFICATE
2
THE
BUSINESS
OF
ARTS
&
CULTURE
• The heart of Paris is the ideal location to study
the rapidly expanding arts and culture industry and
the careers it ofers: museum and gallery curators,
new trends in marketing, events management etc;
•Topics include contemporary art, modern art, cul-
tural project management, entrepreneurship plus
more;
• Field trips to major auction houses, Château de
Versailles, Pompidou Center (modern art mu-
seum), film studios, Art & Design Museum, Musée
Rodin plus more;
• Unique opportunity to explore firsthand the ar-
tistic and cultural delights that the City of Lights
has to ofer.
Summer Certificate Director:
Gaya Goldcymer
Art critic, Curator, Author & Scenographer, Gaya
Goldcymer holds an MA in Museum & Gallery Ma-
nagement from City University London and an MA
in Literature & Semiology from Université Diderot-
Paris 7.
She is a professor working with Pôle ESG – Paris
School of Business, as well as holding the position
of professor in charge of Creative Writing Works-
hops at Institut des Sciences-Politiques.
Gaya Goldcymer is specialised in teaching Modern
& Contemporary Art History, Semiology and Wri-
ting Workshops: Prép’art, l’atelier de Sèvres, l’école
de communication visuelle, l’ICART.
As the undisputable home of arts and culture, Paris makes the
ideal location to undergo a two week Summer Certificate en-
abling you to exploit business opportunities and cultivate your
knowledge in this specialized domain. The Business of Arts &
Culture Certificate provides participants with the opportunity
to expand their understanding of French contemporary culture,
modern art, cinema and much more.
Excursions to celebrated French cultural cities as well as visits
within Paris, such as Château de Versailles whose elegant decor
has been the backdrop for over 160 films, perfectly complement
the curriculum ofering you an extraordinary experience which
can only be found in Paris.
SUMMER
CERTIFICATE
3
INTERNATIONAL
MANAGEMENT
&
INTERNATIONAL
ORGANIZATIONS
The International Management & International Organizations
Summer Certificate located in the heart of France’s multicultural
business hub is designed to cultivate key corporate skills which are
essential in today’s current competitive business climate. The pro-
gram aims to therefore strengthen both theoretical and practical
abilities of our participants in fundamental areas such as decision
making, entrepreneurship and cross cultural management.
In order to gain hands on experience, participants will visit inter-
national business centers such as International Energy Agency,
World Bank and UNESCO as well as cultural trips to Champagne
and Brussels to visit the EU commission.
•Success today fundamentally depends on doing
business on an international scale and so the
multicultural business hub of Paris is an exem-
plary city to carry out this Summer Certificate;
• Discover topics including international diplo-
macy and organization, cross cultural manage-
ment, international economic policies,
sustainable development and much more;
•International learning atmosphere where par-
ticipants can put new skills into practice
through case studies;
• Visits to American Chamber of Commerce, In-
ternational Energy Agency and World Bank as
well as cultural trips to Champagne and Brussels
to visit the EU Commission.
Summer Certificate Director:
Ellen Wasylina
With over 20 years of experience in both the
US and France, Ellen Wasylina is a geopolitical
analyst and transatlantic specialist. She holds
a DEA in Economic and Social Sciences from
Institut Catholique de Paris, a Masters in Stra-
tegy & Defense from HEI-CEDS Paris, as well
as a BA in International Relations from Califor-
nia State University.
She is a professor of Geoeconomics/Geopolitics
and Energy Resources at Paris School of Busi-
ness; associate professor of International Rela-
tions, Geopolitics and Sustainable Development
at Institut Supérieur de Gestion; and associate
professor of Communications management at
CELSA-Paris IV. She recently founded and is
President of the Observatory of the Black, Gulf
and Mediterranean Seas (OBGMS).
SUMMER
CERTIFICATE
4
ACTING
TO
IMPROVE
PROFESSIONAL
PERFORMANCE
Paris School of Business invite you to take part in a truly unique
Summer Certificate program. We propose a tailored training
adapted to the business world based on the techniques of the
actor. The thematic material of the course is directly related to
the individual’s role in the world of business.
Scenes will be set in a work environment and the Summer Cer-
tificate will be concluded by a public performance in a theatre in
Paris. Training is supplemented by work in front of the camera
as well as excursions in France - Château de Versailles, Cham-
pagne - in order to soak up the culture and put into practice newly
acquired communication skills in an international environment.
• Develop public speaking skills and learn how to
adapt your professional behavior in the business
world;
• Issues addressed through technical exercises,
presentation of scenes from modern and
contemporary repertories, case studies, role-play,
improvisations and acting in front of the camera;
• Train how to communicate under stress and
channel emotion to efectively present, persuade,
negotiate and captivate your audience in a busi-
ness environment.
Summer Certificate Director:
Valérie Lejeune
Valérie Lejeune is one of Paris School of Business’
multi-talented Professors. She is Head of the re-
search “Value Lab” at Paris School of Business.
She is also an Independent Director and Actress.
She has 20 years of business experience as Re-
searcher and Head of Innovation at Arjowiggins,
a leading global specialty paper manufacturer,
and as consultant in Innovation, Creativity and
Personal Development. Her educational back-
ground: Engineer, Ph.D. from Institut National Po-
lytechnique de Grenoble, MBA from Institut
d’Administration des Entreprises, Actress gra-
duated from Cours Florent.
SUMMER
CERTIFICATE
5
CREATIVITY
DEVELOPMENT
&
INNOVATION
MANAGEMENT
Paris School of Business proposes a customized training for
business professionals based on the techniques of creativity
and the methods of innovative product management.
This course will provide participants with an introduction to
key concepts of Creativity Development & Innovation Mana-
gement. Firstly, participants will learn how to develop their own
creative potential so as to generate both individual and collec-
tive ideas. We will also address corporate innovation process
and culture; highlighting the emergence of new products and
services in technological, economic and artistic fields. Upon
completion of the Summer Certificate, participants will have
acquired an all-encompassing knowledge of innovation ma-
nagement in companies: from the generation of new ideas to
the selection of profitable innovative projects.
Summer Certificate Director:
Valérie Lejeune
Valérie Lejeune is one of Paris School of Business’
multi-talented Professors. She is Head of the re-
search “Value Lab” at Paris School of Business. She
is also an Independent Director and Actress.
She has 20 years of business experience as Resear-
cher and Head of Innovation at Arjowiggins, a lea-
ding global specialty paper manufacturer, and as
consultant in Innovation, Creativity and Personal
Development. Her educational background: Engi-
neer, Ph.D. from Institut National Polytechnique de
Grenoble, MBA from Institut d’Administration des
Entreprises, Actress graduated from Cours Florent.
SUMMER
CERTIFICATE
6
PROJECT
MANAGEMENT
PROFESSIONAL
(PMP)
®
EXAM
PREPARATION
COURSE
As one of the few Business Schools in Continental Europe to be
a registered Project Management Institute (PMI)® education pro-
vider, Paris School of Business is an institution that delivers top
level professional certifications which are recognized worldwide.
Project Management is fast being acknowledged as essential in
all industries. Today, the need for good international project ma-
nagement practice is as essential as delivering on time and kee-
ping to the budget; all of paramount importance in contributing
to the success and profit generation of the company.
Completing a project management course at
Paris School of Business enables you to pass the
credentials required to become a certified Project
Management Professional (PMP)®. The course
can also be used to obtain professional develop-
ment units (PDUs) to maintain your certification.
PMP® credential holders benefit from:
• Higher salaries over non-certified individuals;
• Increased chances of employment;
•The most important industry-recognized certi-
fication for project managers;
• Provides additional and portable knowledge,
skills, tools and techniques in order to be more
successful in managing and delivering projects.
The course fee includes all materials such as PMI’s
“A Guide to the Project Management Body of
Knowledge” (PMBOK® Guide) and satisfies the 35
hours of required Project Management Education.
To apply for the Project Management Professio-
nal (PMP) Requirement, you need to have (ap-
plicant’s responsibility): a four year degree
(bachelor’s or the global equivalent) and at least
three years of project management experience,
with 4,500 hours leading and directing projects
and 35 hours of project management education.
®
PMP and PgMP are a registered marks of the Project Management Institute, Inc.
PMBOK is a registered trademark of the Project Management Institute, Inc.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Bishoy Awad is an Australian internationally educated and ex-
perienced business and education professional. He combines
almost 20 years of strong industry experience in construction
projects and entrepreneurial international ventures. He was
the 5
th
to be awarded the prestigious Program Management
Professional (PgMP)® certification in France. He holds an Exe-
cutive MBA, along with a Masters in Project Management &
Business Development, and a Bachelor degree in Building
(Construction Management).
In conjunction with his business activities he is currently a vi-
siting lecturer to a number of MBA programs in Paris. He is
Professor of International Project Management, Business
Plans & Models and International Project Engineering at Paris
School of Business and ESG Management School.
Summer Certificate Director:
Bishoy Awad
CONTACT
INFORMATION
PARIS
SCHOOL
OF
BUSINESS
Ms Helen Smullen,
Admissions & Communications Ofcer
35 avenue Philippe Auguste - 75011 Paris - France
Tel.: + 33 (0) 1 55 25 69 48
Fax: + 33 (0) 9 60 08 32 20
hsmullen@psbedu.com