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Name

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Department
of Computer
Information
Systems
_
B.Sc. (Hons.)
-
year
I
January/February
200ti
A..".sment
Session
CISI001
Electronic
Commerce
1
22nd
January
200g
141s-l 545
Ansn' er
all
euestions
ot;rtfiti."
I - Explain
the following
e-commerce
terms.
Give examples
where
a) Hit
c) Spam
t
h
b
b
T
t
I
d) Shopping
cart
e) Hacker
Faee I c'f,-
I
I
c.
Adult
content
sites
d-
Overstock
sites
'.t
[15
marks]
Exercise 2 - Answer briefly the following questions
a) What items/services
are best sold on the Internet?
Mention hryo examples with
reasons.
b) What are the biggest
them.
fears of consumers that shop on the Internet? Explain two of
c) Perform a quick SWOT analysis for a hotel site.that wants to accept bookings
online. Draw it here and mention at least rwo items in each area.
i
i{
il
,,
tl
Page 2 of7
d-
AII
the
e_commerce
sites
in
cyberspace
together
t'uJff;fl1;#t"*ing
is not
an e-commerce
site?
b.
Airmalta.com
r6cJ
Google.com
i-
Ebay.com
t
,ffin#od
of Internet
adverrising
is worsr?
5.
Site
Sponsorship
c-
Targeted
email
d.
In-store
advertising
,.t
Otutpolicy
does
not
need
a
privacy
policy
b.
Delivery pofitv
.q.
Returns policv
fd. Employmenr
lolicv
to be
displayed
on
the
Internet?
3-9
Wlo
takes
care
of the
u
a
Hosti
:ss
:are
ot the
updates
ofa
rng
frovider
website?
g
w"umiri"r"
""'
c. Internet
Service provider
rt
Cable
company
'?T.ffJ!:#j:l#Tlltrt
aspect
orthe
Interner
Strategy
ora
company?
Y-
_o
..rv
rqrSsl
rrtarKet
L
il|,i,l;[,T
l*i:::::,'^]tu*gv
orthe
company c-
Ensuring
to increase
sales
d- Keeping
contact
Utf..ii"nt,
tAyu,
is
a shopping
malt
site?
f
ffil::::ff:i::::rar
sites
in
one
shop
?
A;_;"s.*
;i ,'i;ri,'ffill-":*j'n
severar
sites
d
Aggregation
of severa;
irii,
in ln"
rit.
3"t?
YI:h
rlpe
of site
is
yahoo!
Auctions?
a B2B
b.
C2B
7t1B2C
I
vc2c
t3
131h
type
of site
is
Expedia.com?
a-
B2C
b.
C2B
c.
C2C
teze
4 Which
one
of thes
a
search
Engines
e sites
are
types
ofpayment/club
data
site?
b.
Online
Bookshops
.}.
I
Pagr
4 of7
dr
Slftar
are
the
bq
it
tltree
u.a:sto
adve
==_
fiise
an
e_cornrnerce
website?
Explain.
*r
-\fendon
/rra
advantages
that
rn-commerce
w
-=-----=---
=___
illhaveovere_com;;
why.
f25
marks]
E_rercise
3
_
Answ
:eqr
ro
rh,,i;;;.Tthe
fotowing
mulripre
choice
questions
by
circling
fhe
refter
,
,I*r
is
rhe
rnea;
.
*" l.::l "l*
;;"8#J,l
"c2
c"?
; :::p"ter
to
consirillr
#::::*".
to
compri"i
gr,'Lonsuh..
to
Con*ilL
t
.ll:,
is
the
mear
*fif-Hi,ff"'#=j,:#ffi
1{,kff
,".
, tjoy#:;;
examrte
of
a direcory
sire?
p.
Google
.
9
Di_ve
o.
Alfavista.
3--l
\\.hich
sector
is
,
p
n".r
ar#ilIs
worst
for
immediare
online
shopping?
c.
Books
d.
Clorhing
tJ-
1'::::h
e
new
economy?
6
l""ffiH""
;1"t
ne'
u'u'
in
".,
i
'qn
**"'7*#;ff#;,:[i;:Tlffl,*'".
and
nor
w*h
rheir
hand_.
I
3. 1 5 What is the best measure of popularity of a site
a. hits
$
visits
c. pages
d. unique users
3.16 Whiqh of the following is not a type of Intemet advert
a. Jump Page
b. Splash Page
1Q
Home Page
? Interstitial
3.17 The privacy policy talks about
a. How information about products on the site is disseminated
b. How information about deliveries made is disseminated
@
How information about visitors to the site is disserninated
d. Ho* information about special offers on the site is disseminated
3.18 A website that charges EUR 50,000 per banner and guarantees half a million
impressions has a CPM of
1u)
Eun so
Y EUR l oo
c. EUR 10
d. EUR 0. 1
3.19 A page with 10 images, a background sound and 3 text links to other sites
generates
a. l l hits
b. 12 hits
,z;\14
hits
'
I
d. ) 15 hi t s
3.20 Which of the following is an example of m-commerce
@
Topping your mobile
Phone
5. Sending an SMS to a mobile contact
c. Sending an SMS to donate money to a charity
d. Buying softdrinks from a machine
3.21 DTC means
a. Data Transfer Content
b. Direct To ComPuter
q. Data To ComPuter
6t Pirect To Consumer
3.22 Which of the following is a way of asking for user feedback
(6'f Online polls
Y online sames
c. YourubJ videos
d. Goosle Adwords
Page 6 of7
i l !
;;:rffi:t":i,fJf"tfJl"
is extrernelv
important
to notifu proper
use orthe
website
a. Return policy
I
privacy
policy
@
Terms
& Conditions
d. Delivery policy
3.24 Who has th
a. The
"drJ#:,n
responsibility
for truthtut
advertising?
b. The web designer
c. The advertising
agency
d. The online shopper
3'25 whichrt3frr"t
method
was popurar
at the start
of e-commerce
in Marta?
6. oeb;t Cards
c. Cash on Delivery
d. Bank transfer
3.26 Which payment
method is at the
a. Bank transfer
moment
most popular
in the world?
b. Wallet software
A
Mobile phone
SIM cards
lg.
Credit
Cards
3.27 What is a CpC?
4.
Consumers
per
Click
lQ)
Cost
per
Click
c. Clicks
per
Consumer
d. Consumers
per
Computer
3'28 client ema's
and requests
shourd ideaty
be replied
in
@
l day
bY. 2 davs
c. 3 days
d. I week
3'29 which of these items do herp convince
peopre
to buy onrine?
a. Unbranded
products
b. Cheap Shipping
Costs
:
Good listing in search
engines
d. Google
Adwords
3.30 What informati
a. The
"ost
orrffirmportant
to give
to customers
before they order?
b. The delivery policy
9.
Th. returns policy
@
alt of the ubou.
[60
marksJ
Pase T
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