You are on page 1of 1

MADISON MCKONE

2697 150
th
Street madisonmckone@gmail.com https://www.linkedin.com/in/mckonem
Fort Atkinson, IA 52144 (563) 379-8911 http://mckonemadison.weebly.com

OBJECTIVE To utilize my interest and past marketing and writing experience to obtain a full‐time position with a growing
company.

EDUCATION
University of Northern Iowa, Cedar Falls
Bachelor of Arts in Public Relations, May of 2014
 Minors: Journalism and Spanish
 Dean’s List: 6 semesters
 UNI Distinguished Scholar
 UNI Purple and Old Gold Award for Conspicuous Achievement in Journalism
 3.75/4.00 Cumulative GPA

University of Oviedo, Oviedo, Spain
Language and Culture Immersion Program, January-May 2012
 Completion of 15 credit hours
 Lived with a native Spanish host family

EXPERIENCE
TargetClick Powered by Mudd Advertising, Cedar Falls, Iowa
Freelance Writer February 2013-Present
 Independently research and produce SEO-friendly content for Mudd Advertising, including blogs for a variety of industries
 Correspond regularly with Mudd contact to submit assignments and to proof the copy
 Prepare multiple assignments each week in a timely fashion in order to meet deadlines and stimulate sales for clients

Bill Colwell Ford, Hudson, Iowa
Marketing Internship January 2014-May 2014
 Optimized social media presence through online marketing posts, while also increasing Facebook followers by 34%
 Researched market demographics and developed surveys to penetrate our target audience
 Created posters, brochures, videos and other promotional materials using InDesign, Publisher and additional software
 Wrote compelling website/blog copy that appealed to different markets and attracted new and existing customers
 Developed and implemented new ideas and strategic plans, as well as planned events to increase brand loyalty

S.I.P. Keeping Kids Safe, Cedar Falls, Iowa
Event Coordination Support and Lead Generations Manager Internship August 2012-December 2013
 Enabled S.I.P. project planning by working on multiple projects at once, contacting media outlets, inviting community
organizations to attend our events, requesting donations, recruiting volunteers and other basic event coordination tasks
 Communicated with both the internal staff members and the external sponsors to ensure that their goals were being met
 Managed lead callers by monitoring and measuring their daily production goals
 Successfully met production deadlines on a daily basis
 Updated social media sites and create promotional materials (PSA, Press Release, Community Calendar, Letterhead, etc.)

The Northern Iowan, University of Northern Iowa, Cedar Falls, Iowa
Opinion Columnist August 2012-December 2013
 Provided the latest opinion to students, faculty, alumni and the surrounding community
 Researched and wrote a biweekly article from a personal point of view
 Edited and proofed columns for publication

Student Disability Services, University of Northern Iowa, Cedar Falls, Iowa
Book Editor August 2011 – December 2011
 Prepared and edited textbooks for screen readers
 Proofread and made formatting/grammatical corrections in the books
 Read and scribed for student examinations

ACTIVITIES
Church Projects – serve church meals, serve mass, decorate the church for Christmas, sing in the choir December 2000-Present
Phi Eta Sigma Honor Society – Member May 2011- May 2014
Student Involvement and Activities Center, Volunteer Tuesdays – Volunteer October 2010- May 2014
UNI Intramural Volleyball – Participant November 2010 – May 2014
Certified UNI Group Leadership Facilitator April 2011- May 2014
UNI Colleges Against Cancer - Advertising Committee September 2010-May 2011
Sigma Iota Honor Society – Member September 2010-May 2011
4-H, Community service activities and educational programs October 2005-July 2010