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Private and Confidential www.coxandkings.

Private and Confidential
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or contained in these materials.

Cautionary Statement: This presentation uses adjusted profitability numbers (EBITDA) at several places to discuss the financial
performance in FY13. This helps readers to appreciate a like-for-like indicative performance, assuming for instance, Holidaybreak
business (including 100% of Meininger) was consolidated for the entire year in FY12. Hence, such numbers in the presentation are
derived from management accounts, are only indicative in nature and will not be comparable with the actual audited reported
results for both FY12 and FY13

Private and Confidential
C&K Strategy
About Cox & Kings Limited
Private and Confidential
Private and Confidential
Business Profile
Education Leisure Travel
Outbound Holidays both cultural and soft adventure
Inbound Travel (Destination management)
Domestic Travel
Packaged short-breaks for UK market, Hotels & Bungalow reservations
for Dutch market
Meeting, Incentives, Conferences and Exhibitions (MICE) & Trade Fairs
Self-Catering family
holidays on high quality
campsites across Europe
Accomodation in modern
mobile homes, stylish
tents, chalets/bungalows

Residential outdoor trips
for UK Primary schools
Educational tours around
world for UK secondary
City-centre hotels across
16 locations in Europe

Retail clients in for Outbound and Domestic business.
Corporate Travel, Forex & MICE business, Inbound (Ground Handling)
Outbound Holidays from UK, Australia, New Zealand, Japan, USA, UAE
Inbound into Europe, Dubai and Singapore
Superbreak/Bookit caters to UK/Dutch customers for domestic holidays.

Customers from UK,
Netherlands, Germany
Campsites at scenic
locations, mainly in
France and Italy

PGL & NST cater to UK
school students
Meininger caters to school
groups, families, individual
travellers from Europe and
Hotels located across 5


Profitability Breakdown
*Assumes 100% EBITDA consolidation (89cr) of Meininger within the Education business. This figure is purely to provide readers with
a management estimate of profitability assuming 100% consolidation of Meininger. The figure is only indicative in nature and will not
be comparable with the actual audited reported results for FY13

FY13 adjusted EBITDA INR 812cr* FY13 Revenues INR 1809cr
Camping Education Leisure India Leisure International
Camping Education Leisure India Leisure International
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Leisure - India
Leisure travel
Other offerings

Offers products that are either pre-packaged through brochures or tailor-made as per requirements of a group/ individual traveler with a
particular focus on cultural tourism

Caters to Outbound, Domestic leisure travel and Destination management services

Popular brands include Duniya Dekho, Bharat Deko, Flexihol, Gaurav Yatra, Anand Yatra and Luxury Escapades. Represent and retail many
international third party products including Star Cruises, Rail Europe, Musee Grevin that are bundled into our holiday packages.

High customer recall for customized brands in each travel segment

Work with corporate organizations to cater to all aspects of conference organizing, business meetings, event management, seminars,
exhibitions, product launches and incentives. Organize group tours for trade fairs in countries outside India

Leisure travel contributes to c95% of the consolidated revenues. Outbound is the largest revenue segment.

Corporate travel: Customized business travel solutions to corporate clients in India through a team of dedicated corporate relationship

Foreign exchange services to customers in India as a licensed Category II authorized dealer

Visa processing services as an outsourced business solution to several diplomatic missions
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Leisure International
Hotel breaks provides domestic short beak trips through market leading Superbreak (UK) and Bookit (the Netherlands).

Cox & Kings UK is a specialist long-haul tour operator catering to the premium end of UK market

C&K DMS handles destination management activities across Europe for both C&K and non-C&K tours.

Explore is an UK soft adventure leading tour operator. The recently re-launched website caters for international bookings. Edge is
a similar product for younger customers in UK.

Regal Dive is a leading UK scuba diving operator.
Tempo Holidays, acquired in Nov08, is a mid-market outbound tour operator in Australia. Key Destinations include Middle East and
Europe. Customer segment is largely individual travelers, with the group tours division being launched this year. Tours catering to the
premium segment has also been launched recently under the C&K brand.

C&K US, acquired in Apr09, is an ultra-premium outbound tour operator catering to celebrity clientele. Traditionally sold only
outbound FIT tours earlier. Recently launched group luxury tours. Key destinations include Africa, Latin America, Asia and Middle East.

C&K Japan is a wholesaler selling white label packages to other outbound tour operators. Sells mostly FIT products, catering to
business delegations, honeymooners and young single women. Outbound destinations include India, Dubai, New Caledonia, Maldives
C&K Dubai operates as mid-market outbound and inbound tour operator. C&K has a presence in the Far East through destination
management operations in Singapore.
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Education Business
PGL Meininger
Others NST
Leading provider of residential outdoor trips, providing
curriculum-based activity tours to about 300k students
aged 8-12 from across 5000 schools in UK.

.15 centres in UK (~7100 beds), 7 in France (~1600
beds), 1 in Spain.

Students visit the centres during Feb-Oct period
except school holidays (off-peak). Typical tour duration
is 3-5 days

Market Leader providing educational travel tours for
schools and colleges in UK and Ireland.

Target group is primarily students aged 11-16. NST
carries over 100k students each year

Tours organized to several domestic and overseas
destinations, typically for 5 days. Tours encompass a
broad range of curriculum topics; e.g.; drama, music,
history, foreign language immersion

Hostel for young urban travellers offering superior
amenities & service standards at affordable prices

Hotel used by Groups (school groups, universities,
clubs) including student tours by NST. Also used by
individual travellers (businessmen, families, backpacker)

7340 beds across 16 city centre tourist locations
(including 11 in Germany and 4 in Austria).
Configurations vary from 2-8 beds per room.
EST provides educational tours for further education

EST specializes in study visits and student
conferences for students aged over 16

Travelplus provides accommodations for UK/German
students seeking gap-year placements
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Camping Business

Eurocamp & Keycamp
Market leading brands providing self-catering holidays
in pre-sited Mobile Homes (~7000) and tents/chalets
(~1500). Typical trip duration of 9-10 days.

Camping sites predominantly in France and Italy. In
total ~180 locations in Europe.

Essentially a 4 star product, with good facilities
including restaurants and even golf courses at some

UK is the largest customer base. Netherlands,
Germany, Ireland are amongst other markets

Key customers are Families (peak season of Jul/Aug
school summer holidays) and affluent professionals.

Other Brands
Ecamp offers value focused holidays in campsite
owned mobile homes. sell independent third party
holidays in Europe.

Eurocamp Independent and Select Sites are specialist
campsite reservation service for UK customers.

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C&K Group - Key strengths
Bouquet of market leading brands across various geographies
Expansive distribution network across our operations worldwide
One of the largest travel and tour companies in India with a strong brand recall
Strong technology platform
Experienced management team
Track record of growing our business by successfully completing and integrating acquisitions
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1.Strong presence in Indian Leisure market

Leading leisure tour operator in India with strong
presence in Outbound and Domestic.
Built compelling customer offerings and wide
distribution network over the last decade.
Strong brand position reaffirmed through several
industry recognitions
Robust financial performance; 5 Yr CAGR
Revenues (27%), EBITDA (30%)

Best Outbound Tour Operator, Hospitality India & Explore the World Annual International Awards, 2012
Best Domestic Tour Operator & Best Travel Company, TAAI Travel Awards, 2012
Most Entrepreneurial Travel Company, TTG Travel Awards, October 2011
PATA Gold Award 2012 in the Marketing Media - Consumer Travel Brochure (BR) category for Luxury Escapade
Best Inbound Tour Operator from UK, Ministry of Tourism, 2012-13
Past Performance 5 Yr CAGR
Select Awards & Accolades
INR:USD conversion at 55
Fig in INR Cr
FY07 FY08 FY09 FY10 FY11 FY12
Net Revenues EBITDA
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Camping Business
2.Bouquet of market leading brands globally
C&K UK - Best Luxury Operator, Globe Travel Awards, 2012
C&K UK - Best Specialist All Inclusive Tour Operator, British Travel Awards, 2011
C&K UK - Compass magazine shortlisted for the Consumer Travel Publication of
the Year, British Travel Press Awards, 2012
C&K US - One of the best tour operators for Africa, Travel+Leisure Worlds Best Awards 2012
Best Overall Escorted Experience Tour Operator for Promoting Responsible
Tourism, British Travel Awards, 2012
Star Adventure/Activity Holidays Specialist, Travel Bulletin Star Awards, 2012

Best Operator UK Holidays, Travel Weekly, 2013
Best Short Break Operator & Best Hotel Booking Company, Scottish Passenger Agents
Association (SPAA) Annual Travel Awards, 2012

Education Business
Leisure Business
Best Overall Camping & Mobile Tour Operator & Best Medium Family Tour
Operator, British Travel Awards, 2012

Travel Agents Choice Awards, BMI Publishing 2011
Winner - For our outstanding contribution towards supporting young people through
the power of PE and sport, Youth Sport Trust Business Awards , 2012
Best Youth Operator to France, 2012, Atout France, the Tourism Development Agency of France
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3.Expansive distribution network across our operations
Direct sales channels
Direct sales through call centres across all geographies
Direct Sales into schools (for PGL/NST) and student tour
operators (for Meininger)
Strong online platforms like
Healthy mix of direct sales channels and third party channels across all our operations
Strong retail presence in India,,
Third party channels
Distribution through High Street agents in India, Europe and Australia
Affiliate partnership programme like Royal Academy of Arts
Specialist channels like Virtuoso (US), Radius Inc.
Over 150 Franchise Sales
Shops & 12 branches
across 100+ towns/cities
# Map indicates no. of
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4.Past Acquisitions Successfully Integrated
Cox & Kings Destination Management Services (Formerly ETN Services)
Provides destination management services into Europe. Since the acquisition, the company has
improved the Groups purchasing power through consolidation of C&K India and Australias traffic into
the region

East India Travel Company Inc, USA
*Ultra-premium FIT outbound tour operator in US. Since acquisition, C&K rolled out the premium
Group into the market, similar to our product in C&K UK.
Tempo Holidays PTY, Australia; Tempo Holidays NZ Ltd., New Zealand
Specialized outbound tours for mid-market segment in Australia and New Zealand. Since acquisition,
C&K has successfully introduced the premium Cox & Kings brand into the market
Consistently enhanced shareholders value through large overseas acquisitions
Successfully integrated past acquisitions including Tempo Holidays (Australia) and East India
Travel (US)
C&K Consolidated Strong 3 Yr CAGR Growth (FY08-FY11) in Revenues (39%), EBITDA (46%) and
PAT (45%)

Key acquisition rationale - Consolidated Buying and Cross Selling
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5.Technology prowess
Improves efficiency and reduces Turn Around Time: Dynamic designing of packages; increase in business
handled per employee
Seamless integration of operations of acquired entities across geographies driving significant
competitive advantage
Ability to introduce white label/ co-branded offerings for clients such as Jet Escapes
Technology enables a centralized dynamic packaging system
Integrated Technology
Support for all services
Top end enterprise softwares
Strong data security
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6. Corporate Leadership
Promoter & Non Executive Director
Joined Cox & Kings Travel Ltd. in
1986 as a General Manager
On the board of C&K since 1993
Responsible for overall leadership,
strategy, global centralized buying
and international growth
Founder member & director of World
Tourism Council for the Indian
Peter Kerkar
Promoter & Executive Director
Responsible for day-to-day
management at C&K India,
marketing & design initiatives at
the Group
Prior to her current role, she was
running a graphic design and
production house
Urrshila Kerkar
Cox & Kings Group currently employs ~6000 employees across the Asia Pacific region, Europe, the Middle East
and North America
Director, C&K UK
In charge of UK Senior Managers
of Sales, Product, Commercial
and Business Resources
Joined C&K as product manager
in 1990
Jenny Hand
CEO, C&K Australia
Deep travel trade experience of
~40 years
Setup the C&K New Zealand
Greg Osborne
Commercial Director, Education
Responsible for sales, marketing,
product development and
contracting at PGL/NST
Joined in 1990 as School Tours
Product Manager. Appointed to
the PGL board in April 1997

John Firth Karel Vos
Ashley Toft
Managing Director, Camping
Joined the Board of Eurocamp Travel
in 1989 and appointed MD in 1993,
He began his career in Eurocamp as a
summer employee back in 1984

Steve Whitfield
Managing Director, Hotel Breaks
Joined Bookit in 2000 as co-
initiator of
Earlier experience include
Renaissance hotel in Jerusalem,
Gran Dorado Parcs & Hotels,

Managing Director, Explore
25 years experience, joined
Explore as a tour leader in 1988
Headed all functions of the
business over the last two

Private and Confidential
Private and Confidential
Corporate Vision

Consolidate the leadership position as an integrated tour
operator in India
Operate as a profitable specialist tour operator across other
overseas geographies

Be a leading student tour operator across UK, India and Australia
Emerge as the preferred student accommodation provider
across Europe (Meininger)

FY16 - Target
Net Revenues
USD 490 510 mn
(3yr CAGR: 15% - 16%)
ROE 19% 21%
Net Debt/Equity < 1.0
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Growth Drivers
Rising Disposable
Emergence of aspirational young
Shift from unorganized
to organized
Consolidate presence in Indian Leisure market
Past Performance 5 Yr CAGR
India Leisure Market
Source: Euromonitor, Company Estimates
FY12 USD 5.2bn
FY16e USD 8.1bn
C&K Other Organized TO Unorganized
C&K Other Organized TO Unorganized
4yr CAGR (FY12 FY16e)
Total Market 12% ; Organized Market 24% ;
Cox & Kings 26%
INR:USD conversion at 55
(Fig in USD Mn)
FY08 FY09 FY10 FY11 FY12 FY13
Net Revenues EBITDA
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Dominant Education Player - UK
Consolidate the leadership position in the UK Education market

FY12 USD 720mn
FY16e USD 830mn
4yr CAGR (FY12 FY16e)
Total Market 4%
Cox & Kings 5%
Source: Market Intelligence, Company Estimates
Growth Drivers
Rise in student
population in UK
Deeper penetration with UK
& Europe
Consolidation of the
LEA run centers
Based on a report published by Department of Education UK, Nursery and primary school students are projected to be 8% higher in 2014 than in 2010 and
by 2017 numbers are projected to reach levels last seen in the late 1970s
C&K Others
C&K Others
Private and Confidential
C&K - Group strategy
Build market share in the largely fragmented travel market in India
Expand franchise network within India and boost agent network/call
centre support globally
Leverage our global platform to cross sell our products in other
Continue to consolidate product sourcing operations globally. Higher
volumes will lead to better bargaining power with suppliers
Consolidate our
presence in the
leisure travel
Expand Education brands in Europe and introduce PGL & NST like
product in India and Australia
Introduce Meininger properties to customers in existing C&K markets
Grow the
business in
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Private and Confidential
Consolidated Financials - Snapshot
Year ending March
(Fig in INR Cr)
FY09 FY10 FY11 FY12* FY13
Rev 287 399 497 838 1809
% Growth 58% 39% 24% 69% 158%
EBITDA 121 186 230 167 722
% Margins 42.2% 46.6% 46.3% 20.0% 40.0%
PAT 63 134 129 42 248
Shareholders Funds# 227 810 1,208 1192 1868
Total Debt 354 504 844 4662 4676
Cash 63 375 961 1053 1269
Net Debt 291 129 -117 3609 3407
*Holidaybreak (HBR) was acquired in Sep11 and consolidated for 6 months into FY12 financials. HBR is a highly seasonal business with
all its profitability coming from Apr-Sep period while the Oct-Mar period is a loss-making six months.
# Shareholders Funds includes Minority Interest of 542cr in FY13 attributed to Citi Venture Capital International (CVCI) . During the year,
Prometheon Holdings (UK) Limited, holding 100% in Holidaybreak Limited, completed an equity deal with CVCI.
Private and Confidential
FY13 Results - Summary
Fig in INR Cr FY12* FY13 % Change
Leisure India 296 372 26%
Leisure International 576 608 6%
Education 449 491 9%
Camping 345 321 -7%
15 18
Total 1681 1809 8%
Leisure India 144 186 29%
Leisure International 208 208 0%
Education 227^ 286^ 26%
Camping 131 148 13%
-21 -17
Total 690 812 18%
* Proforma numbers derived from management accounts for representation purpose. The numbers are only indicative in nature and will not be
comparable with the actual audited reported results for FY12.
# Others constitute mainly of Outsourced Visa Processing Operations
^Education business including 100% Meininger EBITDA, derived from management accounts for representation purpose.
Private and Confidential
FY13 Results - Commentary
FY13 Growth : Revenue - 26%, EBITDA - 29%
Robust growth in outbound and domestic; driven by both leisure retail and MICE
segment. Flattish inbound season.
Increased business from franchise outlets; encouraging sales volume through call centre
Working Capital cycle with Corporates flexed to build market share
Industry Trend: A growing holidays market; Customers taking multiple weekend breaks
apart from one annual holiday; Market share gain from unorganized segment

FY13 Growth : Revenue - 6%, EBITDA Flat
Europe business (C&K UK, Hotelbreaks, CKDMS, Explore) fared well despite economic
Dubai business performs well in both inbound business (primarily Indian traffic into
Dubai) and outbound (NRI) business.
US business saw good growth, with increased distribution of the Small Group Tours
Soft trading in Australia
Japan continued to face headwinds, reporting a small loss.

Private and Confidential
FY13 Results - Commentary
FY13 Growth : Revenue - 9%, EBITDA - 22% (26% including Meininger)
PGL further consolidated its market share among UK primary schools; achieved cost
efficiencies by closing 2 small centres (~300beds); and diverting business into larger centres
Meininger registered high growth; saw higher occupancies in existing hotels; opening of 2
new hotels
Closed two smaller hotels in Berlin (~450beds) for cost efficiencies; replacing with signup of
a larger 830 bed hotel

Camping -
FY13 Growth : Revenue - (7)%, EBITDA 13%
Revenue declined as Camping business was impacted by the London Olympics.
Several UK customers, the largest and most profitable market for Camping, decided to stay
back for the Olympics thus impacting sales.
However, aggressive cost efficiency measures to offset that.

Private and Confidential
Explore distributed through C&K Australia,
encouraging offtake
Consolidated airline volumes across the Group
in FY13
Benefits to accrue in FY14
Holidaybreak Synergies Progress so Far
Cross Selling Consolidation
Meininger property sold to Indian customers in
for trade shows / events in Germany
Enhanced product portfolio at Hotelbreaks
(overseas shortbreak European destinations),
upgraded IT platform, increased package sales
Ground handling operations for Explore in key
destinations (India, Egypt) with existing C&K
operations expanded margins in FY13
Further benefit expected this year
Hotel consolidation across the Group
Will translate into cost savings in FY14
Private and Confidential
FY14 Business Outlook
We remain very bullish about the growth in India business.
Franchise & call centre to drive retail customer growth in domestic and outbound holidays
MICE business will continue to grow. Tightening credit expected for corporates & corporate credit card
offtake will release working capital.

Leisure Intl expected to bounce back to growth
Superbreak, the largest business operations within Leisure Intl, is getting strong forward bookings this
year. The business has benefited from synergy efforts achieved in FY13.
Dubai and US business to continue its good performance.
UK and Australia markets also seeing better traction this year.

Education Division
Business should continue to grow well. High visibility of PGL customer bookings already for FY14
Meininger should continue to grow strongly, targeting to increase existing hotel occupancy. Opened a
new 720 bed hotel in Brussels in May 2013. Increased traffic expected from India

Camping Division
Strong forward bookings for FY14. Validates our understanding that FY13 decline was one-off in nature
Strong focus on controlling marketing, IT and operational costs by driving better synergies between
existing brands

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Private and Confidential
Holidaybreak A transformational Acquisition
Debt Profile Acquisition Rationale
Holidaybreak is a market leader in its niche travel segments,
with experienced management and strong cash flows.

The acquisition provides Holidaybreak with a platform to
expand internationally by offering the company's products to
C&K customers in India and rest of Asia
Holidaybreak adds new product areas and markets which
provide us with attractive opportunities to leverage Cox and
Kings' global network and accelerate the development of both
International business helps company build scale
In Sep 2011 Cox & Kings completed the acquisition of Holidaybreak for a
total consideration of ~$530mm
Additional debt taken on by C&K for the acquisition:
Acquisition Debt of $200mm (post CVCI investment) at
Prometheon Holdings
7.5 year term loan with ballooning repayment
Interest Rate of Libor + 500bps
repayment of $10mm in July 2013
Final repayment of $22mm in Jul 2019
Total Debt Facility of 230mm at Holidaybreak Limited
Mix of Term Loan (TL), Revolving Credit and Bonding
Facilities due for renewal in September 2015
Outstanding amount at Mar13 is 200mm with TL
Repayments of 10mm each in June 2013, 2014 and
Interest Rate of Libor + Margin, with margin range of
250-375bps, depending on a gearing test on a semi
annual basis
Private and Confidential
Holidaybreak A large European tour operator
Annual booking volumes of c20,000pax at Explore
Average booking value is Gbp1000-2000
About 0.5mn and 0.4mn annual bookings at Superbreak and
Bookit respectively
Average booking value is Gbp150-250
Hotel Breaks
Nearly 1mn booking nights each at PGL and Meininger
Average revenue per pax of Gbp150-300 for PGL and Eur20-30
at Meininger
Annual Booking volumes of ~98k
Average booking value of Gbp800-900
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Profile of Select PGL Centres (All owned)
Name Region/City
(in acres)
Boreatton Park Shropshire 1021 250
Mansion house; lodges and tented village for accommodation. Indoor pool
and 2 indoor sports halls; 20 foot sandstone wall for abseiling; lakes.
Numerous activities including high ropes; quad biking; canoeing; initiative
Liddington Wiltshire 600 150
Former conference centre; netball courts & football pitches; lake; woodland.
22 activities including crate and vertical challenges
Dalguise Perthshire 475 50
Craigvinean Lodge; 18th century mansion house; close to Loch Tay; woodland
environment; sports dome. 23 activities including orienteering; quad biking;
Winmarleigh Hall Lancashire 308 50
Mansion house and lodges; onsite lake; woodland environment. 19 activities
including raft building; bouldering wall
Caythorpe Court Lincolnshire 790 65
Purpose built lake; mansion house / lodges; tent villages. 21 activities
including high ropes; canoeing; trapeze
Barton Hall Devon 711 46
Accommodation in main house and lodges; outdoor heated swimming pool;
lake; dry ski slope; classrooms and ICT suites. 19 activities including fencing
and crate challenge
Osmington Bay Dorset 804 45
Accommodation in lodges; located by the sea with private beach;
watersports at Weymouth Olympic Centre; sports hall. 24 activities including
tunnel trail. Pond dipping lake used by Field Studies groups
Little Canada Isle of Wight 722 48
Accommodation in log cabins or Woodlands House; both sleep up to 8.
Indoor heated swimming pool; 28 activities including a challenge course and
dragon boating,
Windmill Hill East Sussex 462 21
Main house and accommodation lodges; sports hall (2k sqm); outdoor
heated swimming pool. 19 activities including initiative exercises and archery.
Optional day trip to France available
Chateau de Grande
Paris 310 70
Ensuite accommodation. Swimming pool; tennis courts; basketball courts;
football pitch. The centre has 13 activities for young kids
Note: In total 8900 beds in 23 centres including 19 owned centres spread over 1000acres with book value of 140m
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S.No. Site Locations Country
Month/Year No. of rooms No. of beds
1 Munich Germany Sep-04 94 447
2 Cologne Germany May-06 52 184
3 London UK Oct-06 47 256
4 Vienna City Austria Sep-07 68 299
5 Berlin Prenzlauer Berg Germany Apr-08 90 328
6 Hamburg Germany Apr-09 116 589
7 Berlin Central Station Germany Oct-09 296 848
8 Frankfurt Germany Apr-10 163 387
9 Salzburg Austria May-11 101 426
10 Berlin Oranienburgerstr Germany Aug-11 118 430
11 Vienna Downtown Austria Oct-11 131 484
12 Vienna Schiffamt Austria Nov-11 103 297
13 Frankfurt Airport Germany Jan-12 168 436
14 Berlin Airport Germany Apr-12 156 468
15 Amsterdam Netherlands Jul-12 219 737
16 Brussels Belgium May-13 170 719
Total 2100 7340
Meininger List of Hotels
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Camping Assets - Summary
No. of Sites Mobile
Tents Chalets Treehouse
France 116 5041 800 116 15
Italy 46 1655 314 25
Switzerland 3 51 15
Austria 3 44 8
Germany 3 45 9
Holland 3 192 15
Luxembourg 1 20
Croatia 2 47 22
Portugal 2 33
Total 179 7128 1183 141 15
Eurocamp/Keycamp offers ~8500 camping
accommodations across 179 sites in 9 countries
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For further details, please contact:
Cox & Kings Ltd, Turner Morrison Building, 16 Bank Street, Fort, Mumbai - 400 001
Thank You