Social Media and Innovation

Cliq Project

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Social Media Strategist
Courtesy: LucyIrving.com

BusinessWeek Europe’s Young Entrepreneur ‘07

Source: BusinessWeek

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Social Media Strategist

Courvoisier Future 500 (The Observer) 50 Most Influential people in Digital (Revolution) Sussex Entrepreneur of the Year Finalist ‘08
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Social Media Strategist

Welcome to Brighton

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Social Media Strategist

I Founded Kwiqq in 2007

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Social Media Strategist

Brands we work with... Eurostar First Choice Holidays British Council Oxford University Press East Hampshire Council Startups.co.uk SEEDA...
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Social Media Strategist

As seen on

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Social Media Strategist

Converting 10% of customers travelling with the First Choice Holidays (2wentys) as a user on the site.

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Social Media Strategist

Based on the community
2007 50.00% 43.75% 37.50% 31.25% 25.00% 18.75% 12.50% 6.25% 0% May Nov Feb Jun Mar Jul Aug Jan Apr RajAnand.biz
Social Media Strategist

2006 % sales online v/s months

Generally speaking good results require a campaign to be put in place and followed religiously
Dec Sep Oct

Our customer projects demonstrated that social media can increase sales, marketing, efficiency and knowledge management.

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Social Media Strategist

But, how is that possible?

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Social Media Strategist

For some this is the social web

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Social Media Strategist

Perception of Social Media

General notion of top executives is that Social media is ideal for club nights, chit-chat, ringtones and music.

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But it is also source of intelligent conversations and interactions. Happening via Facebook, Twitter, Myspace...

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Social Media Strategist

Social Web connects millions of people (and their problems), finding solutions.

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Social Media Strategist

Generic Social Media innovation

InnoCentive.com allows users to take on an challenge inside an organisation and solve it for a financial reward

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Organisation specific, Social Media innovation

Starbucks community to generate ideas for customers. Reduce cost to Innovate at the company!

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Social Media Strategist

Are there any other examples of social media as a catalyst for growth and innovation?

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Social Media Strategist

First, let’s look at where does innovation initiate: 1. Pub 2. Networking events 3. Library

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Social Media Strategist

Social Networks are: 1. Spot to start networking 2. Instant Messenger aka pub 3. YouTube, Scribd, etc are dynamic libraries

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Social Media Strategist

Social media is catalysing innovation fast, really fast!

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Social Media Strategist

How are the masses innovating? Let’s look at: * Facebook * Twitter * YouTube

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Social Media Strategist

Brands are using Facebook pages to get ideas to re-innovate company aka Crowd sourcing.

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Social Media Strategist

Twitter has 44.5m unique visitors engaging, innovating, moaning, problem solving. Growing at 1,460% year on year.

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Social Media Strategist

Up to 5.3bn videos watched in a month on self help, sharing experiences, inspirational speeches, product launches etc.

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Social Media Strategist

The fight for the Next Phase of innovation has begun, these are innovative conversation aggregators

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Social Media Strategist

Companies like UberVU.com and Backtype.com are putting social media into perspective by constantly aggregating relevant content

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Social Media Strategist

Putting it into context

University

Government

Industry

Triple helix of innovation influencing factors University, Government and Industry
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Social Media Strategist

Putting it into context
Social Media i.e. Public ??

University

Government

Industry

Public or social media the missing link of innovation ?
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Social Media Strategist

But is Social Media for me? YES

•55+ olds fastest growing sector on Facebook •Simple to use. No manuals required •Platform accessible, already in use by millions

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Social Media Strategist Social Media Strategist

Interesting fact Social Media is Youth driven. So it needs fresh thinking and talent.

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Social Media Strategist

* Plus social media is measurable. * The golden rule is ‘Smart use of social media generates maximum results’.

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Social Media Strategist

Make sure you plan your social media journey and have a strategy. Good campaigns can generate fantastic measurable results.

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Social Media Strategist

Social Media and Innovation

me@rajanand.biz

RajAnand.biz
Social Media Strategist

Courtesy: LucyIrving.com