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AlumniFidelity helps universities, schools and other not-for-profit organizations harness the online

fundraising tools that political groups have used to shatter donation records. Using our platform, you enable
your supporters to create and promote personal fundraising pages that encourage their friends and family to
donate to your organization. We give you all the tools and assistance you need to bring your supporters to the
platform, monitor their efforts, customize your pages, and download comprehensive donation information.

What we provide:

An online platform for your supporters to build personal fundraising pages to drive donations to you.
Email contact importation so your supporters can easily bring their friends to their fundraising pages.
e-Bumper Stickers that enable your supporters to prompt friends to give through social networking sites.
User-friendly administrative controls that afford you complete control and customization ability.

Why it’s needed (donors are getting harder to engage through traditional communication):

Two-thirds of 18 to 29 year-olds have canceled, or plan to cancel, their landline phone service (Pew).
New donor recruitment through direct mail fell 15 percent from 2005 to 2007 (Chron. of Philanthropy).

Why our solution works:

When supporters reach out to their friends and family, your message reaches far more prospects.
People are 100 times more likely to give when asked by a friend as opposed to an anonymous solicitation
(Wall Street Journal).
The ease of clicking “Donate” – compared with writing and mailing a check – means better conversion.

Not Just Small Gifts. While online fundraising pulls in large numbers of small donations, it is also true that
the "wired wealthy" (who give $1,000-plus yearly to a single cause) often prefer giving online (Chronicle of
Philanthropy). Our campaigns regularly pull in gifts of $1,000 or more.

Testimonials:

“AlumniFidelity’s platform has been extremely easy to use and we’ve had very little difficulty getting
supporters to build fundraising pages. AlumniFidelity visited with us personally to help set it up.” —
Calaneet Balas, Chief Executive Officer, The Arthritis Foundation, Metropolitan Washington Chapter

“We got a lot of money from people we hadn’t heard from in 30 years and had no way of getting in touch
with. We raised about $1,000 a day and, just as importantly, we’re back in touch with a lot of old
supporters.” —Bruce Hanson, Head Football Coach, Yorktown High School

“Our campaign was very easy to put together and it’s certainly the wave of the future. AlumniFidelity
was very good about working with us individually to help us set up our campaign. This tool should be
included in any fundraiser’s portfolio.” —Marta Quinn, Chief Operating Officer, The Sacramento
Philharmonic Orchestra

AlumniFidelity.com 2525 N. Randolph St. Arlington, VA 22207 V: 202.680.8925 | F: 202.204.5191 sales@alumnifidelity.com


1. Provide text describing why your organization deserves contributions now.
2. Upload a personal photo.
3. Embed video (we provide very simple instructions).
4. Set dollar and donor goals and watch real-time progress on dynamic trackers (can be turned ON or OFF).
5. Choose a sub-designation within your organization for which to raise funds.
6. Import e-mail contacts and invite friends and family to visit the page/contribute.
7. Add additional video and photos (with captions) in the photo/video gallery.
8. Set Donor Wall to ON or OFF (Donors can always choose anonymity).
Not Shown: Nudge prospects and thank contributors with our automated appeals management system.
Not Shown: If desired, make page private/viewable by invite only.

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AlumniFidelity.com 2525 N. Randolph St. Arlington, VA 22207 V: 202.680.8925 | F: 202.204.5191 sales@alumnifidelity.com


As development officials, you can:

Invite your supporters to create fundraising pages with simple messaging and follow-up tools.
Supply boilerplate text to get your fundraisers started.
Define sub-designations within your organization (if applicable) from which your supporters may choose.
Establish suggested donation tier amounts if desired (i.e. Friend: $50, Patron: $100, etc).
Brand your pages with your logos and colors.
Receive notifications when donations are received and fundraising pages are created.
Manually adjust donation totals to reflect contributions that have come in offline.
Supply text for automated e-receipts.
View and oversee all fundraising pages and edit or suspend pages if necessary.
Receive contributions instantly, download comprehensive donation data, and own all donor data.
Design e-Bumper Stickers that your supporters can customize and upload to social networking sites:

AlumniFidelity.com 2525 N. Randolph St. Arlington, VA 22207 V: 202.680.8925 | F: 202.204.5191 sales@alumnifidelity.com


Contact/Schedule a Demo
For more information about AlumniFidelity or to schedule a demo, please contact our sales department at
202.680.8925 or sales@alumnifidelity.com. We can’t wait to learn how we can be of help to your organization.

Pricing
Clients may choose either to pay fixed monthly fees or a percentage of contribution volume. If you are
interested in the fixed monthly rate model, contact us for a quote based on your organization’s size (email us at
sales@alumnifidelity.com or call at 202.680.8925).
If you prefer to pay a percentage of contribution volume, we charge seven percent of contribution volume
invoiced monthly, and you may get started right away (see below):

Okay, I’m Ready to Go!


We’re happy to have you on board! To get started, just do this:
1. Contact us at 202.680.8925 or sales@alumnifidelity.com to get a discuss either a transaction fee-
based service agreement or flat-fee agreement.
2. Go online and submit the organization information form at this URL:
http://www.alumnifidelity.com/register/organization
After we receive your contract and your registration form, an account executive will contact you to schedule a
time to meet (if desired) and help you design your pages and launch your first campaign to your supporters.
We hope that you are as excited as we are!

Still have questions?


Just call or write. 202.680.8925 or sales@alumnifidelity.com.

AlumniFidelity.com 2525 N. Randolph St. Arlington, VA 22207 V: 202.680.8925 | F: 202.204.5191 sales@alumnifidelity.com

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